HomeMy WebLinkAboutRESPONSE - RFP - 8425 ROAD TO 2020 CLIMATE ACTION PLAN COMMUNICATIONS & ENGAGEMENT SERVICESCity of Fort Collins | Road to 2020 Climate Action Plan Communications & Engagement Services page 1
1. Methods and Approach
Recommended Approach
Developing a Strategic Plan
Discovery and Writing the Plan
Discovery Workshop
Our approach begins by convening a four to six-
hour Discovery Workshop which would gather
critical members from the City of Fort Collins (the
City), specifically individuals with “veto” power and
appropriate subject matter experts, to ensure we have
an opportunity to listen to and learn from those with
substantial knowledge and experience, as well as
understand research and work done to date. Potential
agenda items could include:
• Validate objectives with quantifiable metrics
• Review lessons learned from previous efforts
• Initial validation and prioritization of audiences
and influencers
• Discuss specific scope of work and process
• Establish/validate objectives and milestones
• Review existing and potential relationships
• Identify overarching musts and wants
• Discuss operational preferences
• Specify next steps
Literature Search
Secure and review additional research done around
the country related to similar campaigns with
demonstrated success. This will be used to expand
on the data collected by the City staff and the City
intern.
Audit
PRR will conduct an audit of existing outreach
materials. This will include reviewing paid, earned,
and owned media channels.
During the process, we will look at what messages
are being sent and how they are being presented and
interpreted (ie. media, public, etc).
Prioritize Objectives
Utilizing the information collected through the
discovery process, PRR will work with the City
to review what strategies are currently underway
by the City and others and identify opportunities
with the potential for the greatest impact over the
next two years. These will be prioritized based on
potential impact and available time and resources.
Understanding that some efforts will take longer
than others, the plan will recognize that long- and
short-term strategies will run concurrently.
Audience Identification
Once objectives and metrics have been validated, we
will identify and prioritize those audiences with the
greatest potential for advancing the desired actions.
Examples of audience segments we anticipate using
include:
• Priority audiences
• Influencers of those audiences
• Trusted partners
We will also take into account major barriers to each
priority audience and benefits strong enough to
City of Fort Collins | Road to 2020 Climate Action Plan Communications & Engagement Services page 3
Sustainability
People
We believe that each employee shares in the
responsibility of leading by example and advocating
for choices that preserve, protect, and improve
our planet. PRR does work that almost exclusively
the environment, transportation, and health.
We recognize and incorporate, where possible,
opportunities that exist through the significant
overlap among these sectors. Each staff person is
screened during the hiring process to ensure that,
as individuals, they share these values. Individuals
at PRR have devoted their professional careers, as
well as significant volunteer time, to improving the
environment.
Place
Approximately 80% of our employees use alternative
transportation including: telecommuting, car
sharing, mass transit, biking, and walking. PRR offers
staff reimbursement for purchasing annual transit
passes. Our offices in Seattle and Washington DC
are housed in LEED and ENERGY STAR certified
buildings. Offices have automatic light and motion
sensors, and our office and IT equipment is turned
off if idle. Our technology is ENERGY STAR certified.
Our office is set up to recycle paper, print cartridges,
plastic, cans, electronics, and compost organic waste.
Everything we buy, where possible, is made from
recycled content including our paper, which is acid-
free and manufactured in the U.S using wind-power.
Our printers default to double-sided printing.
Documents are sent electronically when possible,
and we teleconference whenever practical. PRR offers
socially responsible investment options within its
401k plan. Our corporate kitchen is stocked with
actual dishes to avoid waste, and our cleaners are all
as toxic free as we can buy.
Planet
PRR has supported thousands of initiatives
nationally, regionally, and locally that have
improved air quality while reducing emissions.
We have improved water quality while reducing
water consumption. Our work has reduced toxins,
preserved open spaces, and helped create green
cities. We have helped change policy, manufacturing,
and significantly influenced how individuals
understand and interact with their world.
2. Qualifications and Experience
Number of Years in Business
35 years
Overview of Services Offered
Public Relations Advertising Partnership Development
Social and Digital Media Media Buying Design
Video Production Facilitation and Public Involvement Crisis Communication
Fulfillment Evaluation Research
Event Planning Public Affairs Stakeholder and Thought-Leader Engagement
Similar Projects
Trip Reduction Projects | King County Metro
Services Provided: PRR has provided communication services to King County
City of Fort Collins | Road to 2020 Climate Action Plan Communications & Engagement Services page 6
Energy
Green Built Environment
Transportation
Air Pollution Reduction
Electrical Efficiency
Renewable Energy
Natural Gas
Recycling
Waste Diversion
Water
Renewable Energy Certificates
Concrete and Asphalt Recycling
Landfill Methane
Bus Ridership
EPA ENERGY STAR l l l
Clean Air Partners - Washington, D.C. l
EPA - Fuel Economy Label l l l
Puget Sound Clean Air Agency - Multiple Projects l l l
Starbucks - Paper Cup Reduction l l
Nike - Box Reduction ad Manufacturing l l
Cities Energy Benchmarking - National Project l l
140 Utilities - Washing Machine Market Transformation l l l l
150 Utilities - Energy Efficient bulbs l l
Orange County and City of Seattle - Toilet retrofits l
BEF - Multiple Initiatives l l l l
Built Green - Multiple Initiatives l l
City of Seattle - 1% Water Conservation Initiative l
Puget Sound Clean Air Agency -Multiple Projects
City of Austin | Office of Sustainability - Austin Community Climate Plan, Public Feedback Survey and
Plan Layout/Design
l l
EPA - Industrial D Waste Best Practices l
Washington State Ferries - Conversion to LNG l l
EPA - 1 million Solar Roofs l l l l
13 Government Agencies - Natural Yard Care l l l l l
Commute Seattle - Reduce SOV Travel l l
District Department of Transportation - DC Street Car l l
Sound Transit - Multiple Initiatives l l l
Western Washington Clean Cities l
EPA - WaterSense l
Remington - Electric Yard Tools
Puget Sound Clean Air Agency - Bus Retrofits l l
City of Seattle - One Less Car l l
FlexCar - Car Sharing l l
Corvias - Surface Water Management l l
Caltrans - Road Usage Charges l l
Federal Highway Administration - Managed Lanes l
Georgia Regional Transportation Authority - Transit Changes l l
Water Environmental Association of Texas - Multiple Projects l
San Antonio River Authority - Funding Infrastructure l l
Portland Metro - Transit and Recycling Programs l l l l
Port of Seattle/Sea-Tac Airport - Multiple Projects l l l l
Urban Mobility - Commute Friendly Buildings l l l l
King County and Seattle Public Utilities - Multiple Combined Sewer Overflow Control Projects l
CLIENTS AND PROJECTS
AdditionalCATEGORY Projects PROJECT
In addition to the projects referenced above, the following chart
provides a select list of clients and projects for which PRR
has performed services which add to our knowledge-base and
City of Fort Collins | Road to 2020 Climate Action Plan Communications & Engagement Services page 9
Andrew Royer | Facilitation and Public Involvement Support
Andrew brings extensive customer service experience and stakeholder engagement skills
to PRR, along with six years of experience in communications. Andrew is known for his
dedication to client service, environmental justice, and social equity. At PRR, Andrew
has focused on providing outreach for a variety of environmental projects, including
water quality and conservation projects. Andrew is a Northern Colorado native, attended
Colorado State University in Fort Collins, and lived in Fort Collins for four years post
college. As such, he is very familiar with the City, your values, and priorities.
Andrew's References:
• Ship Canal Water Quality Project, Seattle Public Utilities, Marieke Rack, Project Manager,
• Eastside Rail Corridor Project, King County Parks, Erica Jacobs, Project Manager,
• Barton Pump Station and Combined Sewer Overflow Control Project, King County Wastewater
Treatment Division, Kristine Cramer, Project Manager,
4. Organization Chart/Proposed
Project Team
RESEARCH
Katherine Schomer
• Literature Search
• Plan development
CLIMATE CHANGE/
ENERGY STRATEGIC
ADVISOR
Eric Stern
Symbiotic Programs
• Objectives
refined & metrics
developed
• Audience
identification
SOCIAL MEDIA
MIson Henley
• Plan development
GRAPHIC DESIGN
Joe Martin
• Plan development
VIDEO PRODUCTION
Dave Radford
• Plan development
SUPPORT STAFF
MARKETING/PR LEAD
Rachel Nathan
• Audit
• Plan development
FACILITATION/PUBLIC
INVOLVEMENT LEAD
Priya Singh
• Plan development
PROJECT MANAGER
Marcy Loughran
• Workshop
• Objectives refined &
metrics developed
• Audience
identification
• Plan development
• Innovation Summit
• Project Management
CITY OF FORT COLLINS PROJECT PRINCIPAL/
LEAD STRATEGIST/
RFP 8425 Road to 2020 Climate Action Plan Communications & Engagement Services Page 9 of 19
VI. VENDOR STATEMENT:
I have read and understand the specifications and requirements for this Request for
Proposal and I agree to comply with such specifications and requirements. I further agree
that the method of award is acceptable to my company. I also agree to complete
PROFESSIONAL SERVICES AGREEMENT with the City of Fort Collins within 30 days of
notice of award. If contract is not completed and signed within 30 days, City reserves the
right to cancel and award to the next highest rated firm.
FIRM NAME:
ADDRESS:
CITY, STATE, ZIP:
EMAIL ADDRESS: PHONE:
BIDDER’S NAME:
SIGNATURE:
PRIMARY SERVICES ISSUES CONTACT:
TELEPHONE: CELL:
EMAIL:
Compensation and Contract Process
A. After contract award, progress invoices shall be billed in monthly installments, subject to
review and approval by the City’s Project Manager. City payment terms will be Net 30 Days
from receipt of invoice.
B. The selected Professional shall be expected to sign the City’s standard Professional
Services Agreement prior to commencing Services (see sample attached to this Proposal).
C. The City reserves the right to award directly as a result of the written proposals. The City
may or may not opt to conduct oral interviews.
D. The City reserves the right to negotiate with any vendor as determined at the City’s sole
discretion. The City reserves the right to reject any or all proposals, and to waive any
irregularities.
COMMODITY CODES USED FOR THIS RFP:
918-43 Environmental Consulting
925-35 Environmental Engineering
918-32 Consulting Services (Not Otherwise Classified)
918-26 Communications: Public Relations Consulting
918-76 Marketing Consulting
PRR, Inc.
Highlands Ranch, CO 80129
Highlands Ranch, CO 80129
PRR, Inc.
303.900.2892
Marcy Loughran
303.900.2892 303.900.2892
mloughran@prrbiz.com
City of Fort Collins | Road to 2020 Climate Action Plan Communications & Engagement Services
Appendix
Work Samples
City of Fort Collins | Road to 2020 Climate Action Plan Communications & Engagement Services
Northwest Product Stewardship Council
1 | Page
NWPSC 2016 Outreach and Communications Plan
Background
The 2016 Northwest Product Stewardship Council (NWPSC) Outreach and Communications Plan builds
off efforts that were made in 2014‐2015 to strengthen existing relationships with key stakeholders and
to secure new relationships with local governments, business and non‐profit organizations, solid waste
management companies and the general public. Outreach efforts will focus on building support for
product stewardship programs and policies by clarifying concerns and misconceptions, providing
updated and consistent facts and information, and by touting the success of existing product
stewardship programs.
2016 Outreach and Communications Goals
Educate influencers on product stewardship to create a solid foundation for future policy work.
Build support for product stewardship programs and policies among local governments,
businesses, non‐profit organizations, solid waste management companies, and the general
public.
o Meet with at least three solid waste management companies to continue to build
relationships and maintain open dialog.
o Establish and maintain an open dialog with the Washington Refuse & Recycling
Association (WRRA) to address questions or concerns about product stewardship
programs.
o Secure at least 10 meetings or presentations with new or existing coalition of supporters
to continue to build on or foster relationships.
o Pursue one‐on‐one meetings, tours, or presentations to key legislators or elected
officials to educate them about product stewardship.
o Secure at least five meetings/teleconferences with like‐minded partners to establish
partnerships with five like‐minded organizations and work with them to provide
information about product stewardship to their members/employees/community.
Engage at least five stakeholders involved in the implementation or coordination of LightRecycle
and five stakeholders involved in E‐Cycle Washington to respond to concerns and questions.
Recruit one additional member to the Steering Committee. Maintain existing membership.
Engage current Washington Associate Members a minimum of three times through one‐on‐one
outreach efforts and recruit 10 additional new members.
Develop and distribute a toolkit of talking points and outreach materials to coalition of
supporters.
Budget Overview
Estimated NWPSC Budget for 2016: $171,000*
Proposed budget breakdown:
a. Council Coordination/Admin: roughly $70,000
b. Plan Development & List Maintenance: roughly $27,000
c. Meetings & Outreach Activities: roughly $24,000
City of Fort Collins | Road to 2020 Climate Action Plan Communications & Engagement Services
2 | Page
d. Conferences & Events: roughly $36,000
e. Communications: roughly $14,000
f. Estimated Total: $171,000
*This estimate does not include pending City of Seattle money ($25,000)
Action Items
Action Item 1: Establish Partnerships to Build Coalition of Support for Product Stewardship
Approach
In 2016 the NWPSC will be actively searching for strong partnerships and trying to identify groups that
are willing to work closely with us on product stewardship programs and policies. We will work together
toward a common goal in an effort to meet the needs of both organizations.
Messaging
Messaging will focus on product stewardship general education and selling the successes and benefits of
product stewardship programs in Washington (electronics, mercury lights) and Oregon (paint, EPR for
HHW). Messaging will be based off of past contact, if any, with target, type of target, current political
climate, product focus at that time, knowledge of product stewardship, and past conversations. All
messaging will be individually targeted based on the interests, concerns, or feedback from each
individual.
Please refer to separate communications document for tailored messaging.
Targets
PRR worked with the Steering Committee to identify priority organizations that we would like to target
in 2016 in an effort to further develop our coalition of support. Criteria includes:
Level of influence
Interest in current or potential policies and programs
Key geographical areas:
o Key legislative districts: 7, 8, 9, 10, 12, 13, 15, 16, 17, 18, 20, 29, 35, 38, 40, 42, 48, and
49
These LDs include districts of Senators in the Senate Energy, Environment, and
Telecommunications Committee
o Key “rural” counties: Skagit, Whatcom, Island, and San Juan; and rural King Pierce,
Thurston, and Snohomish
o Key areas of the state: Central and Eastern Washington
o Existing relationships with the council coordinator or other council members
Business: Large businesses, small businesses, business organizations, and employee organizations
Business associations in key districts
o Washington Retail Association
o Washington Business Alliance
o Northwest Environmental Business Council
o Sustainable Connections (Whatcom County)
o EnviroStars businesses
City of Fort Collins | Road to 2020 Climate Action Plan Communications & Engagement Services
3 | Page
Chambers of commerce and rotaries in key districts
Construction
o Turner
o McKinstry
Manufacturers
o Weyerhaeuser
o L’Oréal
Attorneys
o Perkins Coie
o Cascadia Law Group
Builder and contractor associations
o Master Builders Association
Health organizations
o Nurses’ union
o Washington State Environmental Health Association (WSEHA)
Utilities
o Seattle City Light
Recreational stores
o REI
Educational institutions
o WSU North Puget Sound at Everett
o Boys and Girls Club
o Student groups that focus on environment and sustainability
o PTAs
Salvage stores
o Second Use
o Ballard Reuse
Environmental Organizations
Washington Conservation Voters (WCV)/Washington Environmental Council (WEC)
The Nature Conservancy
Climate Solutions
Sierra Club
Washington Toxics Coalition
Pollution Prevention Resource Center
RE Sources
Local Government
Washington Association of Counties
o Snohomish County potentially our champion within this group
Association of Washington Cities
Cities
o City of Redmond
Political
The team will also look for opportunities in 2016 to develop and build on relationships with key
legislators and other elected officials. Most elected officials currently in office were not elected when
City of Fort Collins | Road to 2020 Climate Action Plan Communications & Engagement Services
4 | Page
the last product stewardship policy was enacted, so many are unfamiliar with the term and the benefits
that stewardship programs can offer. Outreach efforts may include one‐on‐one meetings, tours of
recycling facilities, presentations, or stakeholder meetings. Key groups to target include:
Legislative district groups for both parties (education only and can use third party)
Electeds in key legislative districts and in key committees
Fuse Washington
Existing Contacts from Previous Outreach Activities
In addition to outreach to new targets as outlined above, the Washington coordinator will also work to
cultivate existing relations by culling through the list of contacts from 2014‐2015. Contacts include local
government staff, solid waste advisory committee members, solid waste collectors, businesses, and
non‐profit organizations. PRR will rank each contact’s level of support for product stewardship and
prioritize into categories –supportive, somewhat supportive, neutral, somewhat unsupportive, and
unsupportive. Contacts include:
Waste management companies such as Recology CleanScapes, Republic Services and Waste
Management
Local government agency staff
State government agency staff
Non‐profit organizations
Environmental organizations
PRR will tailor outreach efforts and messaging based on the level of support, as outlined below:
1‐Supportive – These groups or individuals have blanket support for product stewardship and are
involved. Keep them in the loop about product stewardship programs and policies through frequent
check‐ins. Call on for support when needed. Encourage them to join the Associates program, get more
involved in the council committees, and recruit new supporters.
2‐Somewhat supportive – These groups or individuals support product stewardship, but may not
support all product stewardship programs. They are involved on a very high level, such as being on the
mailing list, but do not actively engage. Continue to contact this group through in‐person and phone
meetings. Work on cultivating relationships and building on levels of support to make them a 1. Try to
address concerns/questions about product stewardship when possible. Encourage them to join the
Associates program.
3‐Neutral – These groups or individuals are neutral or apathetic on the issues and do not get involved.
Keep this group informed on legislation and industry updates. Try and move this group from being
apathetic to a supporter.
4‐Somewhat unsupportive – These groups or individuals do not have blanket support for product
stewardship. They usually have concerns regarding the implications of product stewardship programs,
but are not very vocal about their concerns. Reach out to key influencers in this group. Try to listen to
their concerns and correct fallacies when possible. Keep them informed about new programs and
policies, and share successes of existing programs in an effort to address their concerns. Invite them to
meetings when appropriate, and encourage them to join the Associates program.
City of Fort Collins | Road to 2020 Climate Action Plan Communications & Engagement Services
10 | Page
An “Outreach Report” that is updated and sent to the Steering Committee quarterly that
includes the name of the contact person, position, organization, location, context of the
discussion, topics covered, issues discussed, follow up tasks, dates for follow up and outcomes.
(4 Outreach Reports; sent out quarterly)
Detailed messaging document for outreach efforts.
Year‐end summary and list of results from communications and outreach efforts that will be
incorporated into the year‐end report (1 report).
Updated communications and outreach materials.
3‐5 Updated NWPSC website pages.
A year‐long calendar of content ideas for Tweets.
City of Fort Collins | Road to 2020 Climate Action Plan Communications & Engagement Services
NCAR - Wyoming Supercomputing Center Media Day Plan
DRAFT Plan NWSC Media Day, June 10, 2011
Event Purpose:
Provide the first opportunity for WY and CO reporters to tour the NWSC and:
Learn about the types of research that will be conducted and why they’re important to
society
See the facility, particularly the energy efficiency and sustainability features
Learn how the “future proof” design allows the facility to expand with technological
advances in supercomputing
Interview experts
Secure images and b-roll of the facility
Desired Outcomes:
Positive and accurate news coverage of the NWSC, particularly:
Stories about the potential to advance science with NWSC’s technological capabilities
Stories about the facility’s energy efficient design and how it takes advantage of Wyoming’s
cooler climate
Stories about the technologically advanced facility and “future proofed” design
Stories about supercomputing outgrowing the Mesa Lab after 40 years and the thought,
planning, engineering and design required for this facility to manage rapidly changing
technology
Trade media angles – green construction, supercomputer center design and use of
technology, NWSC a model/case study for others nationally and internationally
Event Format:
Date: Friday, June 10, 2011
Location: Visitors Center space, NWSC, Cheyenne, WY
Time: 10:30 a.m. – 12:30 p.m.
Agenda
[10:30 a.m.] Welcome, event overview and introductions
[10:35 a.m.] Opening Remarks:
1. [10:35 – 10:40a.m.] Wyoming Governor Matt Mead
2. [10:41 – 10:46 a.m.] NCAR Director Roger Wakimoto or UCAR President Rick
Anthes
3. [10:47 – 10:52 a.m.] University of Wyoming President Tom Buchanan or VP
Research Bill Gern
[10:55 a.m. – 11:00 a.m.] Introduction of experts and tour information
[11:00 a.m. – 11:30 a.m.] Media tour of the facility (if we need to do this in 2 groups, the first
group may be 11:00-11:30 and the second group may be 11:30-12:00).
The tour will highlight 5 – 6 key features of the facility. The media packet will include a handout
providing information about these features.
[11:30 a.m. – 12:30 p.m.] Media availability with experts and b-roll opportunities
o NWSC Project Director Krista Laursen
o NWSC Project Engineer Aaron Andersen
o NCAR Computing Operations Anke Kamrath
o NCAR Research Relations Peter Backlund
o UW VP Research Bill Gern
o UW Professor Bryan Shader
City of Fort Collins | Road to 2020 Climate Action Plan Communications & Engagement Services
DRAFT Plan NWSC Media Day, June 10, 2011
Media Packets
News �elease ��achael�
NWSC �our �ap and infor�ation about �ey NWSC highlights ��achael and �ari��e�
�xpert bios
�act Sheet �co�pleted but review for updates� ��ari��e and �achael�
��� �co�pleted but review for updates� ��ari��e and �achael�
�nfo Sheet� �bout Superco�puting ��ob�
�nfo Sheet� �bout Co�puter �odels ��ob�
�lossary
���oll ��� with shot list ��ari��e� Carlye �achael�
��age C� with captions doc and contact sheet �Shilo� Lori�
�ision docu�ent
Action Items
�pdate �edia lists ��achael� W� partners�
Na�e badges �Lori or Shilo�
Location �ap �Lori�
�edia table �Lori�
�rief spea�ers�experts �all�
�oster boards with artist renderings for display
Timeline
�arch �� Conference call NC���W� co�s – finali�e �edia day plan
�arch �� Confir� �edia day in calendars
�pril � NC���W� Co�s conference call – chec� in on planning
�pril �� NC���W� Co�s conference call – chec� in on planning
�ay �W �L���S and �C� business develop�ent story in Cheyenne
Cha�ber newsletter
�ay �� �old the date ��edia day� e�ail to reporters
�ay �� NC���W� Co�s conference call – chec� in on planning
�ay �� News release sent for approvals – NSF, NCAR, UW, Governor’s
�ffice
��� – L���S� �usiness Council� CL���
�une � �edia advisory no� � out to reporters
�une � Spea�ers and experts briefed – tal�ing points� �edia day agenda
�une � �ll �edia pac�et �aterials finali�ed
�une � �edia advisory no� � out to reporters
�edia pac�ets asse�bled
�une � NC���W� Co�s conference call – event run through
City of Fort Collins | Road to 2020 Climate Action Plan Communications & Engagement Services
DRAFT Plan NWSC Media Day, June 10, 2011
��ne �� ���� ���� �ven� se���
SUMMIT FACILITATOR
Mike Rosen
• Workshop
• Objectives refined &
metrics developed
• Audience identification
• Plan development
• Innovation Summit
PARTNERSHIPS
Denise Walz
• Plan development
FACILITATION/PUBLIC
INVOLVEMENT SUPPORT
Andrew Royer
• Plan development
Below is our proposed organization chart. Below every team member's name are the tasks each team
member will be involved in. The staff on our organization chart are task leads who will be supported by
other PRR staff.
understanding of the key influencers/categories that impact a
Climate Action Plan.
Metro to help grow transit ridership on numerous campaigns, thereby reducing
the number of cars on the road. Below are two successful campaigns that PRR
has produced for the County.
Campaign #1: In Motion
The "In Motion" program is designed to encourage residents to choose
alternatives to driving alone, such as bus light rail, carpooling, biking, and
walking. PRR has managed the In Motion campaign in three distinct regions of
King County. For each area, PRR recommended a strategic outreach approach
that included printed collateral, partnering with community-based agencies and
schools, and conducting direct outreach. For the Ballard/Crown Hill campaign,
counter each barrier.
Draft Plan
Anticipated draft plan elements include:
• Goals and objectives
• Situation analysis
• Profiles of key audiences
• Branding/messaging for a minimum of four
audiences
• Strategies and tactics with the assumption of
quarterly campaigns
• Community engagement opportunities
• Partnership outreach and support activities
• Identification of materials
• Timeline with a schedule for deliverables
• Methodology to track and evaluate campaign
outcomes and opportunities, in order to adjust
strategy to improve campaign effectiveness
Innovation Summit
Though the RFP document does not specifically
describe your vision of the Summit, PRR is making
the following assumptions of possible agenda items:
• Participants will include stakeholders across
each of the sectors and strategies being used to
reach your targets as well as potential partners
identified in the plan
• Information gathered through the discovery
process will be shared
• Highlights of the plan will be shared
• Fatal flaw feedback will be solicited
• Additional opportunities and resources will be
identified
• Commitments to participate will be made
Executing the Plan with Messaging and
Communications Tactics
This portion of our proposal is intentionally brief.
PRR will rely on the detailed process outlined above
to ensure that the plan is evidence-based, built on
a strong strategic foundation, and is viable given
the realities of resources and time. It is for this
reason that specific tactics are not outlined. Our