HomeMy WebLinkAboutRESPONSE - RFP - 8329 SURVEY SERVICES - MISCELLANEOUS PUBLIC OPINION SURVEYNational Research Center, Inc.
2955 Valmont Road, Suite 300 303.444.7863
Boulder, Colorado 80301 n-r-c.com
City of Fort Collins
Response to RFP 8329
Survey Services –
Miscellaneous Public
Opinion Surveys
June 22, 2016
National Research
MOVING YOU FORWARD
2955 Valmont Road, Suite 300 303.444.7863
Boulder, Colorado 80301 n-r-c.com
Mary Pat Aardrup
City of Fort Collins
215 North Mason St., 2nd Floor
Fort Collins, CO 80524 June 22, 2016
Dear Ms. Aardrup and the evaluation team,
On behalf of National Research Center, Inc. (NRC), I am pleased to submit this proposal to the City
of Fort Collins to conduct public opinion surveys for the City. Although NRC has conducted
numerous iterations of the requested surveys in the past for Fort Collins, we do not take our
incumbency for granted. Our valued relationship with the City lends NRC unique insight in to the
survey process and goals of City staff and City Council, allowing for a seamless transition for the
upcoming surveys. NRC’s understanding of the City’s use of these survey data and the successful
prior survey administrations that we have conducted for the City position us well to provide the
services that represent the best value for the City of Fort Collins.
NRC is proud to be among the few nationally-recognized survey consultancies with staff that can
assure the strongest, most useful survey methods and results that feed easily into strategic plans
and performance tracking. We have partnered successfully with hundreds of jurisdictions across the
U.S., many in Colorado, including Arvada, Boulder, Broomfield, Parker, Wheat Ridge, Lafayette,
Westminster, Aspen, Steamboat Springs, Boulder, Longmont, Denver, Lone Tree, Greeley, Fort
Collins, Steamboat Springs, Windsor, Estes Park and more.
Our team offers a depth of experience unparalleled by any competitor. NRC staff assigned to this
project have provided in-depth consultation to local government leaders across years of experience
and hundreds of jurisdictions, including Fort Collins. The project managers will work closely with
City staff to ensure scopes of work that suit each project’s goals and objectives. NRC’s strong
reputation, attention to methods and experience with survey results as performance metrics in local
government will serve you well.
Please feel free to contact me at laurie@n-r-c.com with any questions you may have. We look
forward to partnering with you again on these important projects.
Kindest regards,
Laurie Urban, BA
Senior Research Associate
Proposal for Fort Collins, CO Public Opinion Surveys Prepared by National Research Center, Inc.
Contents
1. Methods and Approach ................................................................... 1
2. Qualifications and Experience ...................................................... 4
3. List of Project Personnel ............................................................... 7
4. Organizational Chart/Proposed Project Team .......................... 8
5. Availability ....................................................................................... 9
6. Schedule of Rates .......................................................................... 9
7. Vendor Statement ........................................................................ 10
Appendix A: Staff Résumés ............................................................. 11
Appendix B: Work Samples .............................................................. 16
Proposal for Fort Collins, CO Public Opinion Surveys Prepared by National Research Center, Inc.
Page 1
1. Methods and Approach
Overview of Survey Process
Citizen and other public opinion surveys are becoming essential as communities seek to involve
residents in planning and budgeting processes. As a community looks to the future, resident
perspectives about the pressing issues and the direction in which the community should head can be
gathered in a high-quality, credible survey. NRC will use our years of survey research expertise, as well
as our extensive prior experience administering surveys within the state of Colorado and the City of Fort
Collins specifically, to provide guidance, including pros, cons and recommendations to Fort Collins staff
to facilitate decision-making.
Instrument Design
We will use the City’s previous surveys as a basis for revisions to the upcoming survey iterations; in this
regard, NRC has a unique understanding of the survey purposes in that we developed and administered
many of these prior surveys. In-person meetings to discuss the survey instrument, if desired, will give
an important opportunity to explore the survey’s uses and the City’s objectives for individual survey
questions. We will listen closely to help City staff define their specific data needs, developing and
prioritizing questions, but the process will be low-burden for Fort Collins staff. Survey development is
an iterative process that we will lead, giving you questions and formats that you can react to. We focus
on working quickly, yet thoughtfully, on our own steps, leaving ample time for your review.
Because NRC has crafted thousands of surveys, we have a library of questions the City can use and
adapt for each survey project. We know which questions are most commonly asked by most
jurisdictions but will not limit the City to asking only “standardized” questions; NRC will construct a
survey customized to the specific and unique needs and desires of each survey for Fort Collins. Our job
as your survey consultant is to tailor an instrument that provides the insight that allows you to serve
best the Fort Collins community.
Number of Respondents and Margin of Error
We anticipate the response rate for each survey will be similar to or slightly lower than past
administrations due to overall industry trends; the margin of error will vary by project due to the
differences in sample size for each survey. NRC targets an overall margin of error of plus or minus five
percentage points or lower for any given project, while comparisons of results by geographic areas of
the City or other characteristic (e.g., age or gender, business size, etc.) will have higher margins of error.
Data Collection Methods - Mail
As in previous survey iterations, mail data collection methods will be utilized for the Air Quality/Solid
Waste Survey and Citizen Survey. All households located within the boundaries that define the City of
Fort Collins would be eligible for the surveys. Not only will NRC scientifically and randomly select
households, but we also will select, without bias, the household member to participate. This
methodology helps ensure the attitudes expressed by our respondent sample closely approximate the
attitudes of all adult residents living in Fort Collins.
Maximizing survey participation requires multiple contacts with residents. We will contact each
selected household three times: a prenotification announcement informing the households that they
have been selected to participate in the survey, followed by a survey packet and cover letter
approximately one week later, and a reminder letter and survey will be scheduled to arrive one week
after the first survey. The materials will contain a URL for survey recipients to complete the survey
online, if preferred. Additionally, NRC can translate the surveys into Spanish (if desired) and include
language on the cover letters informing respondents how they can complete the survey in Spanish
(either online or calling the City to request a paper copy).
Completed surveys will be returned via postage-paid business reply envelopes and reviewed and
“cleaned” as necessary. Returned questionnaires will be scanned electronically (and stored for later
Proposal for Fort Collins, CO Public Opinion Surveys Prepared by National Research Center, Inc.
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review, as needed) and entered into an electronic dataset. This dataset will be subject to a data entry
protocol of “key and verify,” in which survey data are entered twice into an electronic dataset and then
compared. Discrepancies are evaluated against the original survey form and corrected. Data collected
online are automatically stored electronically. The electronic web dataset will be downloaded, cleaned
as necessary and merged with the mail dataset for analysis and reporting.
Data Collection Methods – Phone
As in the previous survey administrations, NRC will collect data by phone for the Bi-Annual Utilities
Customer Satisfaction Survey. The 15 minute survey will be completed with 600 residential households,
approximately 200 small/medium businesses and up to 20 key accounts/large businesses. NRC will
procure the sample for residents who live within the City limits and receive utility services from Fort
Collins Utilities and the City will provide phone numbers for the small/medium businesses. The City
will schedule key accounts for interviews to be completed by NRC. Our rigorous, high-quality phone
methods will ensure that representativeness of the community is maximized.
Interviewers are carefully trained to understand not only the specific meaning of the words in the
questionnaire script, but also the broader purpose of the survey. Experienced supervisors are always
on-site and available to interviewers. Calls are frequently monitored by supervisors and can be
monitored by City staff as well. Pre-testing the interview script helps considerably to ensure that the
questionnaire is clear and unbiased; and it allows for editing ambiguous or stilted questions. Pre-testing
also allows interviewers the opportunity to create effective responses to unanticipated respondent
answers or questions. NRC staff will pilot test the instrument with a small sample of respondents. When
all pretest interviews are complete, modifications are confirmed with the City’s survey team prior to
being made. The Computer-Assisted Telephone Interviewing (CATI) system, which allows for
simultaneous interviewing, data entry and validation, will be updated to reflect the final changes, if any.
Surveys completed during the pre-testing will be included in the final data.
Survey Publicity
NRC encourages the City to conduct public outreach in advance of the surveys to boost response among
selected households and utility customers, with the added benefit of boosting trust in local officials.
This trust will accrue by conveying Fort Collins’ leaders’ and staff interest in listening to the community
they serve. NRC will support the communications effort by giving feedback on your plan, and providing
draft press releases and other publicity wording, if desired. Additionally, to support open
communication, the survey cover letters will include the phone number of a contact on the City of Fort
Collins staff. This lends legitimacy to the survey effort.
Data Analysis
Weighting the Data
The first step in preparing the data for analysis will be to weight the data to reflect the demographic
profile target survey populations in Fort Collins. Weighting is an important method to adjust for
potential non-response bias. In general, respondents with certain characteristics (for example: those
who are older or home owners) are more likely to participate in surveying. Weighting allows us to look
at the demographic profile of households who returned the survey compared with the U.S. Census
profile for Fort Collins. Weighting is the approach used by quality survey consultancies to ensure that
the demographic characteristics of the sample mirror the overall population. This type of weighting is
strongly advised and would be applied to the Air Quality/Solid Waste Survey, the Citizen Survey and the
resident portion of the Utilities Customer Satisfaction Survey. (The data collected from businesses for
the Utilities Customer Satisfaction Survey would not be weighted unless the City collected demographic
data on the businesses in its database.)
Analyzing the Data
For quantitative analysis, we rely on IBM Statistical Package for the Social Sciences (SPSS). We believe
that analysis must be replicable and leave a clear path. To this end, we keep every label and command
Proposal for Fort Collins, CO Public Opinion Surveys Prepared by National Research Center, Inc.
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run in SPSS in a syntax file available for audit and re-running, as necessary whether by NRC or another
firm should Fort Collins wish to recap the findings itself or with another organization in the future.
Beyond the computation of basic frequencies of responses for each question on the survey (including
and excluding the “don’t know” responses), key questions for each survey can be cross-tabulated by
respondent socio-demographic characteristics as well as geographic location (if tracked).
The data and report will undergo a thorough quality assurance review. We will audit the original data
files and our statistical syntax/analysis files, compare automatically generated output to the formatted
output in the report and data check all numbers and text prior to submitting the report. This will assure
that the data analyses are correct, can be compared properly to prior years and that staff, the media and
the public will trust the results. And, though we will not abandon you with your data, we will always
provide you with the electronic dataset of your responses for your future reference and use in any
preferred format (such as SPSS or Excel).
Providing Comparisons over Time
Because NRC has conducted many of the prior public opinion surveys for the City of Fort Collins, NRC
will easily compare the upcoming survey results to the prior survey administrations when comparable
survey questions have been included on each survey. Any significant differences between the current or
upcoming survey data and the previous survey years will be noted in the report.
Benchmarking Results to Other Communities
If desired, NRC will provide national and Front Range benchmark comparisons for any question in our
benchmark database that are asked on the City’s public opinion surveys. We add virtually every new
survey completed in communities across the country so that our comparison data are fresh and
complete. NRC also has the most recent citizen survey data from many Front Range communities.
There is significant overlap among the topics measured on citizen surveys, and this set of communities
forms a meaningful comparison group for Fort Collins. We will provide an average benchmark rating
against which Fort Collins findings can be compared; we can use the nationwide average, the Front
Range average or the average from another unique set of jurisdictions, as chosen by Fort Collins. All
benchmarks are based on the most recent citizen survey results for each community.
Reporting the Data
The analysis and reporting of the results occur concurrently and cyclically so that we constantly are
exploring meaningful ways to share your results, both in terms of the exact analysis chosen and also the
way in which that analysis is displayed in graphical or tabular form. NRC recognizes that most readers
want to understand the broader patterns and interpretations of data, so our professionally designed
graphics are engaging and pop with clear information. Our reports are comprehensive and include
technical and detailed numbers and information, but not at the expense of the day-to-day usefulness of
the documents. We are careful about our communication. You will not need a degree in statistics to
understand the survey results. All the technical details are in appendices for those who wish to read
them (and so that the survey can be repeated by any vendor you choose), but we make sure the report
body tells the story of the survey results in a stylish, colorful, informative and simple manner. For
further ease, we also include an executive summary that gives a quick overview of results while
highlighting key findings. We will prepare the report in Microsoft® Word (as well as convert documents
into a PDF format). Verbatim responses to open-ended questions can be provided in document or
database form, as desired.
As with the previous survey administrations, our costs assume that reports for the Citizen Survey and
Air Quality/Solid Waste Survey will be comprehensive with executive summaries, figures with
interpretive text and appendices with the full sets of frequencies, crosstabulations, benchmarks (when
applicable) and detailed methods. To be mindful of the City’s resources, the report for the Utilities
Customer Satisfaction Survey will be a more summarized report with an executive summary
Proposal for Fort Collins, CO Public Opinion Surveys Prepared by National Research Center, Inc.
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highlighting key findings and appendices with tables of frequencies, crosstabulations and detailed
methods.
We know that an effective report will be reviewed and discussed by many people in Fort Collins after we
have completed any formal presentations and workshops, and that new questions may arise. We
commit to supporting these discussions by offering crosstabulations and other additional analyses of
results when needed at no cost to the City of Fort Collins during the six months following the
acceptance of the final reports for each project.
Presentation of Results
When desired, NRC staff will make a presentation of the survey results at a City Council or other staff
meeting. We believe in making results interesting and straightforward in our presentations. Our
Microsoft® PowerPoint presentations are attractive and visually intuitive. (An example presentation
can be found at http://tinyurl.com/westminster2016ppt.) A typical PowerPoint supports a presentation
of approximately 20-30 minutes in length. We recommend having 15-30 minutes following the
presentation portion for questions, depending on your preferences. An in-person presentation by NRC
adds a great degree of confidence in the independence and reliability of your findings. Costs for a
presentation to the City’s Executive Management Team and City Council have been included for the
Citizen Survey. We are happy to provide costs for in-person presentations for the other survey projects,
if desired.
NRC Sustainability Practices
NRC is proud to support many different approaches to economic, environmental and social
sustainability within our organization as well as in the community at large. Many NRC staff members
choose to telecommute or carpool two to five days a week, which the company actively supports and
encourages and which saves considerable fuel costs and travel time. NRC also provides complimentary
EcoPasses to all employees and participates in Bike to Work Month activities; accordingly, on days
which employees come to the office to work, they frequently walk, bike, or take the bus there. NRC also
nurtures a sense of social responsibility within the company by encouraging staff to participate in local
volunteer opportunities, promoting volunteer efforts on our social media accounts and encouraging
followers to join us and providing financial contributions to local nonprofit organizations. Additionally,
we utilize local businesses and Disadvantaged Business Enterprises (DBEs) for much of our
subcontracted work to support those firms as well as the local economy.
NRC’s business practices are also grounded in principles of environmental stewardship. We use paper
goods for our survey mailing materials that optimize recycled paper content while still maintaining
cost-effectiveness. We have data processing centers locally and on the East Coast to cut down on travel
distances for return mailings. When conducting mail surveys, we encourage survey recipients to recycle
the second survey packets if they have already returned the first packets and offer an online, paperless
survey option if they so prefer.
2. Qualifications and Experience
About National Research Center, Inc.
National Research Center, Inc. (NRC) is the well-known and highly regarded citizen survey research
firm located in Boulder that operates throughout Colorado and worldwide. Founded in 1994, NRC is a
leading research and evaluation firm that provides a range of consultative services, including survey
research, meeting, workshop and town hall facilitation, qualitative approaches such as focus groups and
stakeholder interviews, as well as strategic planning to connect all of the pieces to ensure that local
governments understand their results and can make the survey work for them.
Over the past 20 years, NRC has conducted more than 1,000 surveys of residents for local jurisdictions,
ranging in population size from approximately 1,500 residents to over eight million. We know what it
takes to do a complicated project right and we commit to complete it with rigorous methods and
accurate results. Because we have generated custom-crafted questions for so many survey projects, have
Proposal for Fort Collins, CO Public Opinion Surveys Prepared by National Research Center, Inc.
Page 5
a deep understanding of the economic and government
environment in Colorado and have a long history of success
in working with the City of Fort Collins on survey projects, we
have the experience and instinct to develop concise and
effective questions specific to Fort Collins’s unique concerns
that will produce useful and actionable data. We have an in-
depth understanding of the time and logistical requirements
for all steps involved in the survey process. We help keep our
projects on budget and on time by detailing our survey
methods and assumptions in the proposal, working closely
with the City throughout the process and discussing up-front
the potential financial or time impact of a methodological
change. There is no other firm with as strong a reputation, as
long a history and as great a contribution to citizen surveying
as NRC.
Similar Project Work
On the following pages we list a few of the clients for whom
we have performed work that is similar in scope to that
desired by the City of Fort Collins. For a number of the
clients listed below, we have completed additional survey
projects ranging from general citizen surveys and tax or
policy surveys to community planning surveys. We are happy
to provide the contact information for those additional
projects, if desired. These projects serve not only as
references for NRC as a whole, but also for some or all of the
staff who will be assigned to your project. We have listed the
main client contact for the project.
Parker, CO Citizen Survey (2015, 2013, 2009, 2007, 2005, 2003, 2001, 1999)
The Town of Parker contracted with National Research Center, Inc. to perform a survey of a
representative sample of its residents. The 2015 survey was the eighth survey of residents to monitor
community sentiment about local service delivery. The baseline survey was conducted in 1999. Town
leaders, in an effort to determine citizen attitudes about Town services and pending local policy, plan to
conduct the survey every other year in the future. A random sample of 3,000 Parker households was
chosen to participate in the survey, with 754 respondents completing the mailed questionnaire yielding
a response rate of 25%. Respondents could complete the survey online, if preferred.
The survey results were weighted so that the respondents were represented in the demographic
proportions reflective of the entire Town. The 2015 results were compared to results from the past
survey administrations, where similar questions were asked. Select survey questions were compared by
demographic characteristics of survey respondents and comparisons were made to NRC’s national
benchmark database. An in-person presentation of the survey results to Town Council brought
credibility to the findings.
Contact: Elise Penington, Communications Director
303-805-3113, epenington@parkeronline.org
Report: http://www.parkeronline.org/documentcenter/view/22323
Presentation: http://www.parkeronline.org/documentcenter/view/22324
Littleton, CO Resident and Business Surveys (2016, 2014, 2012)
The Littleton Resident and Business Surveys are an important source of context for decision making by
the city. They bring the voice of people from across the community to city staff and officials. The 2016
surveys were the third of Littleton residents and businesses which provides valuable data on how the
Overview
Incorporated: 1994
Boulder County,
Colorado
Ownership: S Corporation
Address: 2955 Valmont Rd.
Suite 300
Boulder, CO 80301
Telephone: 303-444-7863
Proposal for Fort Collins, CO Public Opinion Surveys Prepared by National Research Center, Inc.
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quality of city services is perceived and how residents and businesses view the community in general.
These surveys also provide a way to assess the community’s level of support for or the importance of
potential changes in programs or policies. The baseline survey was conducted in 2012.
For the 2016 Resident Survey administration, a representative sample of 3,000 households within the
city boundaries was mailed the five-page survey in April 2016. Respondents were given the option to
complete the survey via the web, if desired. Of the 3,000 surveys mailed, 112 were returned because the
housing unit was vacant or the postal service was unable to deliver the survey as addressed. Of the
2,888 households that received a survey, 699 completed the survey providing a response rate of 24%.
The confidence interval was no greater than or plus or minus four percentage points around any given
percent for all respondents (699).Survey results were weighted and compared by select respondent
characteristics, and National and Front Range benchmark comparisons were provided.
Three mailed invitations to complete the 2016 Business Survey were sent to 1,000 randomly selected
businesses in Littleton over the course of three weeks in April 2016. Of the approximately 937
businesses receiving an invitation, 114 completed the survey online for a response rate of 12%. Results
were compared to prior survey administrations and comparisons were made by various characteristics
of the business respondents.
The 2016 survey results will be presented to City Council at the end of June 2016.
Contact: Kelli Narde, Director of Communications and Marketing
303-795-3720, knarde@littletongov.org
Report: (2014, as 2016 is not yet available online) https://www.littletongov.org/index.aspx?page=1039
Presentation: https://www.littletongov.org/modules/showdocument.aspx?documentid=4387
Westminster, CO Parks, Recreation and Library Survey (2015, 2013)
The 2015 City of Westminster Parks, Recreation and Libraries Citizen Needs Assessment Survey was
the second in a line of surveys that are used by the City in short and long range planning and strategic
decision-making regarding City parks, recreation and library services. The survey included a number of
topic areas related to service use, priorities, performance and current needs. The survey provides a
reliable source of community-wide feedback on residents’ utilization of and opinions about
Westminster parks, recreation and library services and facilities.
The five-page 2015 survey was mailed to 3,000 randomly selected households in November 2015.
Respondents were given the option to complete the online, if preferred, and the cover letters also
provided information on obtaining a copy of the survey in Spanish or completing it in Spanish online. A
total of 528 residents completed a survey, providing a response rate of 18%. Survey results were
weighted so that the gender, age, housing unit type, tenure (rent versus own), ethnicity and school
district of respondents were represented in the proportions reflective of the entire city. The report
contained an executive summary, figures and interpretive text as well as comparisons by respondent
demographic characteristics.
Contact: Ryan Hegreness, Parks, Recreation and Libraries Operations Manager
303-658-2197, rhegrene@cityofwestminster.us
Report: See Appendix B: Work Samples
Louisville, CO Recreation Center Expansion Tax Survey (2016)
The Louisville Recreation Center Expansion Tax Survey was an important source of context for decision
making by the city regarding the potential expansion for the City Recreation and Senior Center. It
brings the voice of people from across the community to help Louisville leadership to understand
resident opinions about possible ballot measures related to the expansion and funding of the recreation
center. A random sample of Louisville voters were contacted to conduct the 10-minute survey by phone
in April of 2016. Of the 5,874 phone numbers dialed, a total of 400 interviews were completed,
providing a response rate of 8%.
Proposal for Fort Collins, CO Public Opinion Surveys Prepared by National Research Center, Inc.
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Responses were weighted to reflect the entire voter population of Louisville and the report included key
findings, as well as a complete set of frequencies. Results were also compared by socio-demographics
and other findings to give a deeper understanding of the data. A presentation of results was made to
City Council in June 2016.
Contact: Meredyth Muth, Public Relations Manager
303-335-4536, meredythm@louisvilleco.gov
Report: http://www.louisvilleco.gov/home/showdocument?id=9040
3. List of Project Personnel
NRC is a team of professionals working in the areas of research and evaluation. Most of our senior staff
members have PhDs or master’s degrees in areas of economics, public health or educational assessment
with emphasis on quantitative methods and measures of effectiveness. Beyond academic training, our
staff members have significant experience conducting research outside of academia, providing a
competence and grounding in the real world of survey research for local governments. We not only are
strong methodologists, we have a strong appreciation of the mission of City staff whose first allegiance
is to their constituents, not measurement.
We have assembled a team with over 30 years of experience to work with the City of Fort Collins. Staff
assigned have sufficient capacity to conduct Fort Collins’s various survey projects with the highest
quality and are available for meetings and presentations. Below we describe each team member’s role.
Biographies for key personnel follow. Resumes are included in Appendix A: Staff Résumés.
Sonya Wytinck will serve as the primary project manager for the Air Quality/Solid Waste survey.
Laurie Urban will serve as the primary project manager for the Citizen and Utility surveys and also
be the primary point of day-to-day contact for City staff.
Morgan Adams and Jade Arocha will provide project assistance for Sonya and Laurie, including
managing the sampling and geocoding process, assisting with survey development, providing
document and graphic design assistance, assisting with analysis and reporting and creating
presentation materials.
Sonya Wytinck, MS, Director of Research
Sonya earned a master’s degree in Applied Economics from the University of Alberta. With 19 years in
the research field, she has amassed an extensive amount of survey design, sampling, testing,
implementation and analysis experience. Sonya has managed a wide variety of complex research and
evaluation projects from survey design through data analysis to report writing and presenting results.
Her projects have involved program evaluation, community needs assessment and public opinion
research in content areas including education, local governance, transportation and public health.
Sonya is currently the NRC project manager for six multi-year projects assessing programs being
implemented in several school districts, which create summative and formative evaluations of a wide
variety of grant programs. From 2008 to 2010, Sonya was project manager for all phases of the DRCOG
transportation study, which included interviews, meetings and online forums with local government
representatives, business people and developers from 21 communities in the greater Denver area to
compare travel behaviors and preferences for community and housing amenities. She is currently
leading the second implementation of this study, which went into the field in March 2016.
Laurie A. Urban, BA, Senior Research Associate
Laurie has a degree in Speech Communications with a focus in Public Relations from Miami University.
As a project manager at NRC, Laurie’s excellent communication skills are used daily in interactions with
clients and have served NRC well in fostering positive customer satisfaction. In her 14-year tenure with
NRC, Laurie has conducted and supervised numerous research projects, many with repeat clients
(including Fort Collins), creating data collection instruments and sampling plans; overseeing pre-
Proposal for Fort Collins, CO Public Opinion Surveys Prepared by National Research Center, Inc.
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testing and data collection for mail, telephone, web and intercept surveys; analyzing data using
regression analysis, cluster analysis, and frequencies, means and crosstabulations to summarize data
findings; writing reports with focus on meeting client information needs; presenting survey findings to
clients; developing and conducting meetings, trainings and focus groups; and providing technical
assistance to clients. Laurie is a skilled facilitator and presenter and has conducted dozens of
presentations with Front Range communities. Recently, Laurie managed the City of Westminster’s
Parks, Recreation and Libraries Survey, the Louisville Recreation Center Tax Survey and the Littleton
Resident and Business Surveys.
Morgan Adams, MS, Research Associate
Morgan earned her master’s degree from Colorado State University in the area of human dimensions of
natural resources. At NRC, Morgan manages survey projects, which includes creating data collection
instruments and sampling plans and analyzing data and summarizing the findings for a variety of
audiences. She keeps all parties involved up-to-date on the project’s status through consistent and
watchful communications. She also assists senior staff in the design of new business proposals and
supports her co-workers in various capacities. In her time at NRC, Morgan has assisted with or
managed projects for Fort Collins, CO; Louisville, CO, Alexandria, VA; North Port, FL; Western Springs,
IL; Ann Arbor, MI; Clovis, CA; Broomfield, CO; Lynchburg, VA; and many others.
Jade Arocha, MS, Survey Consultant
Jade has a master’s degree in Agricultural and Applied Economics from the University of Missouri—
Columbia as well as a bachelor’s degree in International Studies from Colorado State University. Before
joining the team at NRC, Jade acquired considerable experience as a professional research assistant and
graduate-level writing tutor and instructor. Her prior experience in both quantitative and qualitative
academic research enables her to produce distinctive reports, analyses and presentations for her clients.
At NRC, Jade has assisted with or managed a wide range of survey projects, including The National
Citizen Survey™, The National Employee Survey™ and the Community Assessment Survey for Older
Adults™. Across these projects, Jade has helped develop custom survey questions, created and
implemented sampling plans, performed extensive data analysis, delivered thoughtful and perceptive
reports on survey results and created informative, crowd-pleasing presentations. Jade has been project
manager for a variety of survey projects at NRC, most recently for Jefferson County, CO; Highland Park,
IL; O’Fallon, IL; Wichita, KS; Lake Zurich, IL; Elk Grove, CA; River Falls, WI; Richmond Heights, MO;
and Sunnyvale, CA, among others.
4. Organizational Chart/Proposed Project Team
The organizational chart on the following page illustrates NRC’s staff members assigned to the project
and their specific task assignments.
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Figure 1: NRC Organization and Structure
5. Availability
NRC is available to complete the three projects listed in the RFP as well as any other research needs as
they arise within the timeframes needed. We will work with City staff to develop timelines that meet
their data reporting needs. We will provide guidance to the City’s point person through a combination
of email and telephone communications, as best fits the City’s preferences and needs. We will
collaborate with the City to establish and clarify project goals, objectives and clear indicators for project
success. During the early phase of each project, while project timing, question wording and mailing
materials are being developed and finalized, NRC’s primary project manager commonly will speak on a
daily basis with the City’s primary coordinator of the project.
We pride ourselves on responsiveness and will be available to answer questions, edit documents and
provide materials to the City within minutes to just a few hours during those busy and collaborative
times. Email and phone communication provide a helpful and immediate back-and-forth and allow
speedy project progress. Though most of that communication will be one-on-one with the project leads,
other assigned NRC staff will be kept closely up to date and engaged on every aspect of the project,
should any one of them need to be reached if NRC’s primary project manager is in a meeting or
otherwise unavailable.
In the event of oral interviews, NRC staff are available for in-person meetings during the weeks of July
18 and July 25. We will be happy to work with the City to schedule a meeting time that fits the schedules
of both City staff and NRC personnel.
6. Schedule of Rates
On the following page we have provided NRC’s fully-burdened hourly rates as well as a table that
includes the detailed cost break-down for each project. The scopes of work described below have been
created to meet the requirements of the RFP, while maximizing methodological rigor and cost
efficiencies. These budgets are fixed, not-to-exceed costs for the upcoming administrations of each of
the three surveys.
Sonya Wytinck, MS, Director of Research
• Primary contact for Air quality/solid waste survey
• Develops instrument and sampling plan, conducts analyses,
writes report, creates and makes presentations
• Technical resource and quality assurance for all projects
Laurie Urban, BA, Senior Research Associate
• Primary contact for Citizen and Utilities surveys
• Develops instrument and sampling plan, conducts analyses,
writes report, creates and makes presentations
• Technical resource and quality assurance for all projects
National Research Center, Inc.
Morgan Adams, MS, Research Associate
Jade Arocha, MS, Survey Consultant
• Assists with instrument development and sample creation, designs
graphics and documents, conducts analyses, writes report, creates
presentation materials
Proposal for Fort Collins, CO Public Opinion Surveys Prepared by National Research Center, Inc.
Page 10
Fully-burdened hourly rates used in all cost estimates provided below:
-Director of Research/Senior Research Associate: $195
-Research Associate/Survey Consultant: $175
Table 1: Cost Estimates for the Three Survey Projects Detailed in the RFP
Project Task Air Quality/Solid Waste Survey Citizen Survey
Utilities Customer
Satisfaction Survey
Overview of
Scope of Work
Five-page mailed survey to 1,100
households, two in-person
meetings, web response option,
summary report with highlights of
results, tables of frequencies for
all questions, crosstabulations,
comparisons over time and
methods, recommendations and
consultation on public outreach
and communication
Six-page mailed survey to 2,700 residential
households and 300 CSU students, one in-
person meeting, web response option,
Spanish translation, full report with executive
summary, figures with interpretive text, tables
of frequencies for all questions,
crosstabulations, national and Front Range
benchmarks, comparisons over time and
methods, two in-person presentations,
recommendations and consultation on public
outreach and communication
A 15 minute telephone
interview completed with
600 residents, 200
small/med. businesses and
up to 20 Key Accounts,
summary report with
highlights of results, tables
of frequencies for all
questions, crosstabulations,
comparisons over time and
methods
Survey
development1 $5,770 $4,870 $4,325
Data collection2 $4,505 $12,330 $29,140
Analysis and
reporting $8,700 $11,950 $9,335
Presentations NA $5,125 NA
Additional
consultation3 $975 $975
NA
Total Costs $19,950 $35,250 $42,800
1 Includes in-person meetings, creation of mailing materials, web programming
2 Includes sampling, translation, printing, postage, data entry, telephone interviewing
3 Includes review communication plans, recommendations for public outreach
7. Vendor Statement
I have read and understand the specifications and requirements for this Request for Proposal and I
agree to comply with such specifications and requirements. I further agree that the method of award is
acceptable to my company. I also agree to complete PROFESSIONAL SERVICES AGREEMENT WORK
Proposal for Fort Collins, CO Public Opinion Surveys Prepared by National Research Center, Inc.
Page 11
Appendix A: Staff Résumés
Résumés for key staff appear on the following pages.
2955 Valmont Rd., Suite 300
Boulder, Colorado 80301
t. 303-226-6989
f. 303-444-1145
sonya@n-r-c.com
Education
• Master of Science. Applied
Economics. University of Alberta;
Edmonton, AB; 1997
• Bachelor of Arts. Economics.
University of Alberta; Edmonton,
AB; 1994
Work History
• Senior/Research Associate
National Research Center, Inc.
2005-Present
• Economist
Alberta Health and Wellness
2004-2005
• Associate Economist
Stratus Consulting
1998-2003
• Assistant Economist
Hagler Bailly
1997-1998
• Research Officer
Alberta Education, School
Business
1996-1997
• Researcher
University of Alberta/Maejo
University (Maejo, Thailand)
1995-1996
• Teaching Assistant
Dept. of Rural Economy,
University of Alberta
1994-1996
19 years of experience in survey
research and project and
program evaluation
Sonya Wytinck, MS
Director, Research Strategies
Sonya is a Senior Research Associate and Director of Research Strategies at NRC. She earned a
master’s degree in Agricultural Economics from the University of Alberta. She has an extensive
amount of survey design, sampling, testing, implementation and analysis experience. Sonya has
managed a wide variety of projects from survey design through data analysis to report writing
and presenting results. Her projects have involved program evaluation, community needs
assessment and public opinion research in content areas including education, local governance,
transportation, environment and public health. She has extensive experience in environmental
analysis. She has participated in a benefits/cost analysis of EPA proposed regulations for
cooling water intakes across the nation, an assessment of the value of municipal water utilities
expanding into new markets such as bottled water or in-home water purification installation,
and an assessment of the efficiency and equity of water distribution in the Mae Taeng
Irrigation Project (Thailand). At NRC, Sonya has managed a wide variety of projects including a
study for the Colorado Water Conservation Board that surveyed planners and managers
throughout Colorado to assess the state of water conservation planning and a survey to assess
the use of wood-burning devices in Puget Sound for the creation of an emissions inventory.
From 2011-14 she completed community needs assessment surveys, related to development
around rail transit in seven communities in Honolulu., HI. In 2015 she worked with Webb
Strategic Communications and Castle Pines North Metropolitan District to survey water
2955 Valmont Rd., Suite 300
Boulder, Colorado 80301
t. 303-226-6990
f. 303-444-1145
laurie@n-r-c.com
Education
• Bachelor of Arts
Speech Communications,
Miami University, Oxford, OH
2002
Work History
• Senior Research Associate
National Research Center, Inc.
2012-Present
• Research Associate
National Research Center, Inc.
2006-2012
• Research Assistant
National Research Center, Inc.
2002-2005
• Public Relations Intern
Environmental Technologies
and Communications
2001
14 years of experience in survey
research
Laurie Urban, BA
Senior Research Associate
Laurie has a degree in Speech Communications with a focus in Public Relations from Miami
University. In her 14 years with NRC, Laurie’s excellent communication skills are used daily in
interactions with clients and have served NRC well in fostering positive customer satisfaction.
Throughout her tenure with NRC, Laurie has conducted and supervised dozens of research
projects, many with repeat clients, creating data collection instruments and sampling plans;
overseeing pre-testing and data collection for mail, telephone, web and intercept surveys;
analyzing data using regression analysis, cluster analysis, and frequencies, means and cross
tabulations to summarize data findings; writing reports with focus on meeting client
information needs; presenting survey findings to clients; developing and conducting meetings,
trainings and focus groups; and providing technical assistance to clients. Laurie also helps to
design new business proposals, mentor and train staff and support coworkers in various
capacities. Laurie also is the Director of the Parks and Recreation Community Survey™ (PARCS).
Selected Experience at NRC
Arvada, CO Citizen Survey 2007, 2009, 2011, 2013
Aspen, CO Citizen Survey 2007-2016
Aurora, CO Citizen Public Opinion Survey 2016
Boulder, CO Energy Survey 2011
Centennial, CO Citizen Survey 2010
Centennial, CO Public Works Survey 2011
Edmond, OK Resident Survey 2008, 2014
Flower Mound, TX Employee Survey 2012, 2014
Forsyth County, GA Parks and Recreation Survey 2016
Fort Collins, CO Citizen Survey 2008, 2010, 2012, 2015
Fort Collins, CO Utilities Customer Satisfaction Surveys 2015
Greeley, CO Citizen and Image Survey 2011, 2013, 2015
Jefferson County Public School District (CO) Employee Survey 2016
Lakewood, CO Trash and Recycling Survey 2016
Lone Tree, CO Citizen Survey 2006, 2009, 2012
Louisville, CO Citizen Survey 2008, 2012, 2016
Louisville, CO Recreation Center Tax Survey 2016
Louisville, CO Planning Surveys 2014, 2015
Novi, MI Business Survey 2013
2955 Valmont Rd., Suite 300
Boulder, Colorado 80301
t. 303-226-6990
f. 303-444-1145
laurie@n-r-c.com
Education
• Masters of Science
Human Dimensions of Natural
Resources,
Colorado State University, Fort
Collins, CO 2014
• Bachelors of Science
Zoology,
Colorado State University, Fort
Collins, CO 2010
• Bachelors of Science
Biological Sciences,
Colorado State University, Fort
Collins, CO 2007
Work History
• Research Associate National
Research Center, Inc. Jan 2016-
Present
• Survey Consultant
National Research Center, Inc.
2014-2016
• Graduate Research Assistant
Colorado State University 2011-
2014
• Biological Science Technician
U.S. Department of Agriculture
2010-2013
• Wildlife Rehabilitation
Department Supervisor
Larimer Humane Society
2007-2009
Morgan Adams, MS
Research Associate
Morgan has a master’s degree in Human Dimensions of Natural Resources from Colorado State
University, with an emphasis in quantitative survey research methods, as well as bachelor’s
degrees in Biological Sciences and Zoology from CSU. As a Research Associate at NRC, Morgan
manages projects, designs surveys and sampling plans, analyzes data using meta-analysis,
regression models, frequencies, means and t-test and crosstabulation to summarize findings;
writes reports; and presents survey findings to government staff and leadership. She also
assists senior staff on custom survey projects, creates business proposals, mentors and trains
staff and supports her co-workers in various capacities. Morgan is also project lead for the
Community Assessment Survey of Older Adults™ (CASOA).
Selected Experience at NRC
Albert Lea, MN The National Citizen Survey™ (NCS) 2015
Ann Arbor, MI NCS 2015
Athens-Clarke County NCS 2016
Battle Creek, MI NCS 2015
Broomfield, CO Citizen Survey 2015
Cartersville, GA NCS 2014
Clinton, SC NCS 2015
Clovis, CA NCS 2015
Denver Regional Council of Governments CASOA 2015
Dover, NH NCS 2015
Dublin, CA NCS 2014
Fort Collins, CO Citizen Survey 2015
2955 Valmont Rd., Suite 300
Boulder, Colorado 80301
t. 303-226-6987
f. 303-444-1145
jade@n-r-c.com
Education
Master of Science –
Agricultural and Applied
Economics
University of Missouri
Columbia, Missouri
2011
Bachelor of Arts –
International Studies
Colorado State University
Fort Collins, Colorado
2008
Work History
• Survey Consultant
National Research Center, Inc.
2014 – present
• Specialist/Buyer
Whole Foods Market
Boulder, Colorado
2012 – 2014
• Teaching and Research Assistant
University of Missouri
Department of Agricultural and
Applied Economics
Columbia, Missouri
2009-2011
• Graduate Writing-Intensive
Tutor
Campus Writing Center
University of Missouri
Columbia, Missouri
2010-2011
Jade Arocha, MS
Survey Consultant
Jade has a master’s degree in Agricultural and Applied Economics from the University of
Missouri—Columbia as well as a bachelor’s degree in International Studies from Colorado State
University. Before joining the team at NRC, Jade acquired considerable experience as a
professional research assistant and graduate-level writing tutor and instructor. Jade’s graduate
research focused upon resource and water conservation and user behaviors in commercial
settings. Her prior experience in both quantitative and qualitative academic research enables
her to produce distinctive reports, analyses and presentations for her clients. At NRC, Jade has
assisted with or managed a wide range of survey projects, including The National Citizen
Survey™, The National Employee Survey™ and the Community Assessment Survey for Older
Adults™. Across these projects, Jade has helped develop custom survey questions, created and
implemented sampling plans, performed extensive data analysis, delivered thoughtful and
perceptive reports on survey results and created informative, crowd-pleasing presentations.
Selected Experience at NRC
Adams State University Rural STEM Teacher Grant Evaluation 2015
Denver Regional Council of Governments (DRCOG) Community Assessment Survey for Older
Adults 2015
Edmonds, WA National Citizen Survey 2016
Elk Grove, CA National Citizen Survey 2015
Highland Park, IL National Citizen Survey 2016
Jefferson County, CO National Citizen Survey 2015
Lane County, OR National Employee Survey 2015
Proposal for Fort Collins, CO Public Opinion Surveys Prepared by National Research Center, Inc.
Page 16
Appendix B: Work Samples
Examples of prior work samples by NRC can be found on the following pages.
Prepared by:
2955 Valmont Road, Suite 300
Boulder, CO 80531
n-r-c.com | 303-444-7863
City of Westminster, CO
2015 Parks, Recreation & Libraries
Survey
Report of Results
March 2016
City of Westminster 2015 Parks, Recreation & Libraries Survey
Report of Results
Contents
Executive Summary .......................................................................................... 1
Survey Background ........................................................................................... 3
Survey Results ................................................................................................ 5
Resident Priorities ................................................................................................. 5
Parks, Recreation and Library Amenities and Facilities ................................................... 12
Communication Preferences ................................................................................... 28
Appendix A: Respondent Characteristics ............................................................... 32
Appendix B: Complete Set of Survey Responses ....................................................... 35
Appendix C: Verbatim Responses to Specific Survey Questions .................................... 55
Appendix D: Comparisons of Select Questions by Respondent Characteristics .................. 65
Appendix E: Survey Methodology ......................................................................... 85
Appendix F: Survey Instrument ........................................................................... 89
City of Westminster 2015 Parks, Recreation & Libraries Survey
Report of Results Page 1
Executive Summary
Survey Background and Methods
The City of Westminster Parks, Recreation and Libraries Citizen Needs Assessment Survey gathered
community-wide feedback on residents’ use and opinions on Westminster parks, recreation and library
services, facilities and assessed residents’ priorities for Department planning and resource allocation
along with current needs related to these areas.
A random sample of 3,000 households received surveys. About 4% of the surveys were returned
because the housing unit was vacant or the postal service was unable to deliver the survey as
addressed. Of the 2,877 households receiving a survey, 528 completed the survey, providing an overall
response rate of 18%. The margin of error for all respondents to the 2015 survey is plus or minus four
points around any given percentage point. When comparing the 2015 results to the 2013 findings,
differences of 6% or more are considered statistically significant. Results also were compared by school
district of residence (Adams 12, Jefferson County and Adams 50) and respondent demographic
characteristics.
Key Findings
Residents continue to prioritize the natural environment, aesthetics and health as main
functions of parks and recreation services.
About 9 in 10 respondents felt that creating and maintaining a more beautiful community,
protecting the natural environment and promoting environmental sustainability, providing green,
natural spaces within the community, providing trails and paths for exercise and non-motorized
transportation and providing opportunities to maintain or improve physical health were essential
or very important functions of parks and recreation services.
Respondents to the 2015 survey felt that providing opportunities for community members to
enhance their lives with cultural activities, promoting appreciation and preservation of the cultural
and historical heritage of the community and providing gathering spaces for community events,
organizations and/or informal clubs were more important than in 2013 (about 8% on average).
When asked about the importance of specific improvements or additions to available parks,
recreation and library activities, park development in the new Downtown, preservation of historical
buildings, additional trail development/connectivity, nature-based playgrounds and completing the
trail around Standley Lake were among the highest priorities.
Respondents were asked to write in their own words one amenity or activity they felt should be
included in a future park. Similar proportions of respondents (between 5% and 16%) mentioned the
various suggestions for park amenities and activities, with sports-specific facilities, water features,
trails, playgrounds or activities for kids and bathrooms being the most frequently mentioned.
Educational opportunities and opportunities for all individuals to have library access are
among resident’s top priorities for Westminster Public Libraries.
At least 8 in 10 respondents felt that supporting education by providing resources, providing
opportunities for individuals to grow by offering access to resources and services without regard to
education, ethnic background or income level and providing public access to computers and the
City of Westminster 2015 Parks, Recreation & Libraries Survey
Report of Results Page 2
Internet, and training on related technologies were essential or very important purposes for
Westminster libraries.
A higher proportion of residents in 2015 than in 2013 felt that supporting social and civic
engagement by offering places where people can connect with each other and their communities
and providing gathering spaces for community events, organizations and/or informal clubs were
important functions of the libraries.
When asked about the importance of making improvements in the community, about half of
respondents felt that “Little Free Libraries” and additional libraries were essential or very
important improvements or additions to the services the City offers.
Quality and use of neighborhood parks, the trail system and open space and the City Park
Recreation Center remain high among Westminster residents.
As in 2013, neighborhood parks, the trail system and open space and City Park Recreation Center
were the highest rated facilities and were the most used in the 12 months prior to the 2015 survey.
About 8 in 10 respondents gave very good or good to City Park Fitness Center, College Hill Library
and Standley Lake Regional Park and about 3 in 10 reported having visited each in the prior 12
months.
Although use and quality of the Irving Street and College Hill libraries remained stable from 2013
to 2015, use and quality of the Westminster Libraries online decreased. When asked what changes
to the library would make it easier to use, a majority said extending weekend hours would be the
most helpful, followed by adding later evening hours and building a location closer to home or
work.
Residents place a high level of importance on the various functions of open space in the
city.
When asked to rate the importance of seven key purposes of open space, at least three-quarters of
respondents felt each purpose was essential or very important.
Preserving natural habitat and preserving scenic views were deemed the most important (90%
giving essential or very important ratings to each). More respondents in 2015 than in 2013 thought
preserving scenic views were essential or very important.
When asked what constitutes “enough” open space in the city, most residents agreed that there
would be enough open space when all the currently identified important natural features are
preserved, when there is open space in areas in or near all neighborhoods and when all trails are
connected.
Though most Westminster residents prefer to get information from local news websites,
television and radio, some prefer social network sites.
About three-quarters or more of respondents strongly or somewhat preferred to get information
from local news websites, television and radio, while 6 in 10 preferred using online videos or social
media.
When asked specifically about their use of different social network websites, a majority of
respondents used Facebook and YouTube once a week or more. At least two-thirds of respondents
indicated that they never used Twitter, Instagram, SnapChat, Vine or Nextdoor.
City of Westminster 2015 Parks, Recreation & Libraries Survey
Report of Results Page 3
Survey Background
Survey Purposes
The 2015 City of Westminster Parks, Recreation and Libraries Citizen Needs Assessment Survey is the
second in a line of surveys that are used by the City in short and long range planning and strategic
decision-making regarding City parks, recreation and library services. The survey included a number
of topic areas related to service use, priorities, performance and current needs. The survey provides a
reliable source of community-wide feedback on residents’ utilization of and opinions about
Westminster parks, recreation and library services and facilities.
Survey Administration
The 2015 Parks, Recreation and Libraries Survey was administered by mail to 3,000 randomly selected
household within Westminster. Each household received three mailings beginning in November 2015.
The first mailing was a prenotification postcard announcing the upcoming survey. Over the following
two weeks, selected households received a letter from the Mayor inviting the household to participate
in the 2015 Westminster Parks, Recreation and Libraries Survey, a five-page questionnaire and postage-
paid pre-addressed envelope. Respondents also were given the option to complete the survey via the
web through a link that was provided in the cover letters. The cover letters also provided information
on obtaining a copy of the survey in Spanish or completing it in Spanish online. Completed surveys
were collected via mail and web over a nine-week period. The survey instrument itself appears in
Appendix F: Survey Instrument.
About 4% of the mailings were returned because the housing unit was vacant or the postal service was
unable to deliver the survey as addressed. Of the 2,877 households receiving a survey, 528 completed
the survey, providing an overall response rate of 18%.
Survey results were weighted so that the gender, age, housing unit type, tenure (rent versus own),
ethnicity and school district of respondents were represented in the proportions reflective of the entire
city. For more information see the detailed survey methodology in Appendix E: Survey Methodology.
How the Results are Reported
For the most part, frequency distributions (the percent of respondents giving each possible response to
a particular question) and the “percent positive” are presented in the body of the report. The percent
positive is the combination of the top two most positive response options (i.e., very good and good,
strongly agree and somewhat agree, essential and very important, etc.).
On many of the questions in the survey, respondents gave an answer of “don’t know.” The proportion
of respondents giving this reply can be found in Appendix B: Complete Set of Survey Responses. However,
“don’t know” responses generally have been removed from the analyses presented in the body of the
report, unless otherwise indicated (for example, they are discussed in the body of the report if 20% or
more respondents said “don’t know” to a question). In other words, the majority of the tables and
graphs in the body of the report display the responses from respondents who had an opinion about a
specific item.
For some questions, respondents were permitted to select multiple responses. When the total exceeds
100% in a table for a multiple response question, it is because some respondents are counted in
City of Westminster 2015 Parks, Recreation & Libraries Survey
Report of Results Page 4
multiple categories. When a table for a question that only permitted a single response does not total to
exactly 100%, it is due to the convention of rounding percentages to the nearest whole number.
Precision of Estimates
It is customary to describe the precision of estimates made from surveys by a “level of confidence” (or
margin of error). The 95 percent confidence interval for the 2015 survey results is generally no greater
than plus or minus four percentage points around any given percent reported for all respondents (528).
Comparing Survey Results by Geographic, Demographic and User Subgroups
Select survey results were compared by respondent school district, respondent zip code, demographic
characteristics and use of various City parks, recreation and libraries facilities. Highlights from these
comparisons are discussed throughout the report, where relevant. However, the complete set of
comparisons can be found in Appendix D: Comparisons of Select Questions by Respondent Characteristics.
Where comparisons are made between subgroups, the margins of error are less precise than the margin
of error for all respondents. For example, for subgroup comparisons, the margin of error rises to as
much as plus or minus 10% for a subgroup of 100 respondents to plus or minus 5% for 400
respondents.
Comparing Survey Results over Time
The 2015 survey was the second in a series of parks, recreation and library surveys conducted by the
City of Westminster. The 2015 results are presented along with the 2013 results, when available.
Differences between years can be considered “statistically significant” if they are six percentage points
or more around any given percent. Trend data for the City of Westminster represent important
comparisons and should be examined for improvements or declines. Deviations from stable trends
over time especially represent opportunities for understanding how local policies, programs or public
information may have affected residents’ opinions.
City of Westminster 2015 Parks, Recreation & Libraries Survey
Report of Results Page 5
Survey Results
The Westminster Parks, Recreation and Libraries Citizen Needs Assessment Survey measured resident
perspectives about service use, priorities, performance and current needs related to parks, recreation
and libraries. The first section of this report outlines Westminster residents’ opinions about the
priorities for the essential functions of the Parks, Recreation and Libraries (PRL) Department and
resident priorities for future planning. The sections that follow discuss results related to residents’ use
of specific amenities, ratings of quality, likelihood of using current and proposed services and
communication preferences.
Resident Priorities
Westminster Parks, Recreation and Libraries are managed through maintaining a balance of
community priorities. A series of statements capturing a range of overarching goals for parks,
recreation and libraries were presented to survey respondents who were asked to evaluate the
importance of each.
The relative order of importance of the various possible functions for parks and recreation services was
similar from 2013 to 2015 (see Figure 1 on the following page). Overall, at least two-thirds of residents
felt that each of the 10 purposes of parks and recreation were essential or very important. Creating and
maintaining a more beautiful community (93% essential or somewhat important), protecting the
natural environment and promoting environmental sustainability (93%), providing green, natural
spaces within the community (90%) and providing trails and paths for exercise and non-motorized
transportation (90%) were among residents’ top priorities.
Importance ratings for most of the various parks and recreation functions stayed the same from 2013 to
2015. However, more respondents in 2015 than in 2013 felt that each of the following was essential or
very important: providing opportunities for community members to enhance their lives with cultural
activities (an increase of 11%), promoting appreciation and preservation of the cultural and historical
heritage of the community (8% increase) and providing gathering spaces for community events,
organizations and/or informal clubs (7%).
City of Westminster 2015 Parks, Recreation & Libraries Survey
Report of Results Page 6
Figure 1: Importance of Westminster Parks and Recreation Functions Compared by Survey Year
Indicate how important, if at all, you think it is that Westminster parks and
recreation services to its residents for each of the following purposes.
Percent essential or very important
57%
60%
74%
68%
78%
87%
87%
87%
91%
89%
68%
68%
71%
74%
82%
87%
90%
90%
93%
93%
Provide opportunities for community members to
enhance their lives with cultural activities
Promote appreciation and preservation of the cultural
and historical heritage of the community
Contribute to the community's economy (such as
offering special events that draw visitors from around
the community, offering opportunities to build
employment skills, enhancing real estate values, etc.)
Provide gathering spaces for community events,
organizations and/or informal clubs
Help revitalize areas of the community through new or
enhanced facilities
Provide opportunities for residents to maintain or
improve physical health
Provide trails and paths for residents to use for
exercise and non-motorized transportation
Provide green, natural spaces within the community
with parks, open space and golf courses
Protect the natural environment and promote
environmental sustainability (for example, water
quality, water conservation, air quality, etc.)
Create and maintain a more beautiful community
2015
2013
City of Westminster 2015 Parks, Recreation & Libraries Survey
Report of Results Page 7
The importance of various purposes of the Westminster libraries also was assessed through the survey.
As with the parks and recreation functions, the overall order of importance for library functions in 2015
was similar to that in 2013 (see Figure 2 on the following page). At least 8 in 10 respondents felt that
supporting education by providing resources (90% essential or very important), providing
opportunities for individuals to grow by offering access to resources and services without regard to
education, ethnic background or income level (86%) and providing public access to computers and the
Internet, and training on related technologies (81%) were priorities for Westminster libraries. Relatively
less importance was placed on libraries supporting social and civic engagement by offering places
where people can connect with each other and their communities (62%); however, more residents in
2015 than in 2013 felt that this function of Westminster libraries was essential or very important (62%
versus 55%). Additionally, a higher proportion of respondents in 2015 than in 2013 felt that it was
essential or very important for the libraries to provide gathering spaces for community events,
organizations and/or informal clubs (67% versus 60%, respectively).
The importance of the various purposes for City libraries was compared by those who reported a
household member had used the College Hill, the Irving Street or the online libraries at least once in
the last 12 months. As would be expected, library users were more likely to feel that most of the library
purposes were important than were non-users (see Appendix D: Comparisons of Select Questions by
Respondent Characteristics).
City of Westminster 2015 Parks, Recreation & Libraries Survey
Report of Results Page 8
Figure 2: Importance of Westminster Library Functions Compared by Survey Year
Indicate how important you think it is that Westminster Public Libraries offer
facilities and programs to our community for each of the following purposes.
Percent essential or very important
55%
60%
72%
76%
77%
83%
88%
62%
67%
76%
78%
81%
86%
90%
Support social and civic engagement by offering
places where people can connect with each other
and their communities
Provide gathering spaces for community events,
organizations and/or informal clubs
Promote life-long learning by supporting the
educational, economic and cultural development of
individuals and communities
Contribute to economic development by offering
assistance with employment searches and
applications, job skills training, career support and
research/planning resources for business owners
Provide public access to computers and the Internet,
and training on related technologies
Provide opportunities for individuals to grow by
offering access to resources and services without
regard to education, ethnic background or income
level
Support education by providing resources for
children, parents and teachers to support success in
reading and education
2015
2013
City of Westminster 2015 Parks, Recreation & Libraries Survey
Report of Results Page 9
A new question was asked on the 2015 survey to measure the importance residents place on 22
potential improvements or additions to the available parks, recreation and library opportunities and
activities (see Figure 3 on the following page). About half of respondents gave essential or very
important ratings to 12 of the 22 various potential improvements and additions. Park development in
the new Downtown (old mall site), preservation of historical buildings, additional trail
development/connectivity, nature-based playgrounds (boulders, trees, logs, hills, etc.) and completing
the trail (“Loop”) around Standley Lake were among the highest priorities, with at least 6 in 10
respondents giving essential or very important ratings to each. Of relatively less importance were
development of a South Westminster Civic Center/Complex, addition of a competition indoor pool and
artificial turf outdoor fields; between one-quarter and one-third of respondents felt these were not at all
important (see Appendix B: Complete Set of Survey Responses for a full set of frequencies to each question).
The importance of the potential improvements or additions was compared by respondent school
district, geographic location within the city and by demographic characteristics (see Appendix D:
Comparisons of Select Questions by Respondent Characteristics). In general, those living in the Adams 50
School District were more likely than those living in the other districts to give higher importance
ratings to many of the parks, recreation and library improvements or additions. Those living in the
South part of the city were less likely to feel that completing the trail around Standley Lake, additional
trail development or connectivity and development of a North Westminster Recreation Center was
essential or very important. Respondents who had lived in the city for a longer period of time, home
owners and households without children under the age of 18 tended to feel that most of the
improvements or additions were less important than did their counterparts.
City of Westminster 2015 Parks, Recreation & Libraries Survey
Report of Results Page 10
Figure 3: Importance of Parks, Recreation and Libraries Improvements and Additions, 2015
The City of Westminster would like to make some improvements or additions to
the parks, recreation and library opportunities and activities available in the
community. Please rate how important, if at all, each improvement is to you
and your household.
Percent essential or very important
30%
35%
37%
39%
40%
45%
45%
46%
46%
46%
48%
48%
49%
49%
54%
56%
59%
60%
63%
64%
66%
72%
Artificial turf outdoor fields
Addition of a competition indoor pool
Development of a South Westminster Civic
Center/Complex
Development of community supported agriculture
programs (CSAs)
Addition of an indoor waterpark
Addition of an outdoor pool
Development of a North Westminster Recreation
Center
Increased public art
Expanding community gardens
Expanded art programs
Bicycle activity track/mountain bike skills course
Additional libraries
Adventure courses
Additional outdoor water play areas (“spraygrounds,”
“splash pads” and fountains)
Environmental education programs
“Little Free Libraries” – public, citizen-managed
containers offering free books
Trail improvements/signage/maps
Completing the trail (“Loop”) around Standley Lake
Nature-based playgrounds (boulders, trees, logs,
hills, etc.)
Additional trail development/connectivity
Preservation of historical buildings
Park development in the new Downtown (old mall
site)
City of Westminster 2015 Parks, Recreation & Libraries Survey
Report of Results Page 11
Another new question on the 2015 survey asked respondents to write in one or two park, recreation or
library-related activities or amenities they wanted to see at the new Downtown Westminster. The
comments were reviewed for broad themes and then grouped into categories which appear in the
figure below. Of those who provided a response, one-quarter wanted to see a park or playground and
one in five wanted a movie or concert and a space for cultural activities (21%), a water feature like
splash pads or a pool (19%) and a library (such as a mobile library or smaller branch library, 19%).
Other suggestions included trails or an indoor track, a gathering place with nice landscaping or
gardens, sports areas or facilities and a dog park. About 12% of respondents mentioned ideas that were
not related to parks, recreation and libraries and 10% wrote in “other” ideas. All comments can be
found in Appendix C: Verbatim Responses to Specific Survey Questions.
Figure 4: Desired Park, Recreation or Library-related Activities or Amenities for New Downtown, 2015
The City of Westminster is beginning the construction of a new Downtown
Westminster, at the site of the former Westminster Mall. Please list one or two
park, recreation or library-related activities or amenities that you would like to
see in the new Downtown Westminster.
Percent of respondents
Total may exceed 100% as respondents could write in more than one comment.
10%
6%
12%
12%
13%
13%
19%
19%
21%
25%
Other
Dog park
Sports areas/facilities (e.g., skate park, roller rink,
bowling alley, etc.)
Non-parks, recreation and library suggestions (types
of businesses, restaurants, housing, etc.)
Gathering place/landscape/gardens
Trails/indoor track
Library
Water feature (e.g., splash pads, pool, etc.)
Movie, concert area/cultural activities/events
Park, playground/kids park
City of Westminster 2015 Parks, Recreation & Libraries Survey
Report of Results Page 12
Parks, Recreation and Library Amenities and Facilities
The quality and use of a number of parks, recreation and library facilities and resources offered in the
city was evaluated (see Figure 5). Neighborhood parks, the trail system and open space and City Park
Recreation Center were the highest rated facilities and were the most used in the 12 months prior to the
survey. City Park Fitness Center, College Hill Library and Standley Lake Regional Park also were rated
highly, with about 8 in 10 respondents giving very good or good ratings to each. The Mature Adult
Center (The MAC), Westminster Libraries online and trail signage and wayfinding received less
favorable ratings, with two-thirds or less of respondents rating these as very good or good.
Compared to 2013, most quality ratings for parks, recreation and library facilities in 2015 were similar.
However, the quality of the Westminster Sport Center increased from 2013 to 2015 and the quality of
City Park Recreation Center and Westminster Libraries online decreased.
Except for the trail system/open space and neighborhood parks, between 23% and 68% of responses for
each item in this question were “don’t know.” A full set of responses to each question, including “don’t
know,” can be found in Appendix B: Complete Set of Survey Responses.
Users of parks, recreation and library facilities and amenities tended to give higher quality ratings to
most of the facilities than did non-users (see Appendix D: Comparisons of Select Questions by Respondent
Characteristics). Users of The MAC, City libraries (in-person and online) and the dog park were much
more likely than non-users to give more positive ratings. Residents living in the Adams 50 School
District and in the southern part of the city were less likely to give very good or good ratings to the
Legacy Ridge Golf Course, Westminster Libraries online and the dog park than were those from other
districts. Quality ratings for The MAC, the trail system and open space and trail signage and
wayfinding tended to increase as length of residency increased. Households without children under
the age of 18 tended to give higher quality ratings to many of the parks, recreation and library facilities
than did household with children.
City of Westminster 2015 Parks, Recreation & Libraries Survey
Report of Results Page 13
Figure 5: Quality of Westminster Parks, Recreation and Library Facilities Compared by Survey Year
Rate the overall quality of each of the following offered by the City of
Westminster.
Percent very good or good
59%
72%
67%
70%
76%
72%
72%
66%
78%
78%
87%
85%
93%
88%
87%
55%
64%
66%
68%
72%
73%
74%
75%
76%
78%
80%
82%
84%
84%
86%
87%
The MAC (Mature Adult Center)
Westminster Libraries online
Trail signage/wayfinding
West View Recreation Center
Dog park
Legacy Ridge Golf Course
Irving Street Library
Heritage Golf Course
Westminster Sports Center
Swim and Fitness Center
Standley Lake Regional Park
College Hill Library
City Park Fitness Center
City Park Recreation Center
Trail system/Open Space
A neighborhood park
2015
2013
City of Westminster 2015 Parks, Recreation & Libraries Survey
Report of Results Page 14
Use of the 16 parks, recreation and library resources varied greatly (see Figure 6 on the following page).
Neighborhood parks (73%), the trail system/open space (66%) and City Park Recreation Center (52%)
continued to be the most used facilities or resources in 2015, with between half and three-quarters of
respondents having used each in the 12 months prior to the survey. Trail signage and wayfinding, a
new item added to the 2015 survey, was used by 52% of respondents. At least 3 in 10 residents reported
using Standley Lake Regional Park (38%), College Hill Library (35%) and City Park Fitness Center
(30%) in the prior 12 months. One-quarter or less of residents had used any of the other facilities and
resources.
Use of Westminster parks, recreation and library resources and facilities generally stayed the same
between 2013 and 2015, with one exception. Use of Westminster Libraries online decreased from 32% in
2013 to 22% in 2015.
Several differences in use of the City’s parks, recreation and library facilities were observed when
compared by respondent characteristics (see Appendix D: Comparisons of Select Questions by Respondent
Characteristics). Those living in the Jefferson or Adams 12 School Districts were more likely than those
living in the Adams 50 School District to use both the Heritage and Legacy Ridge golf courses, the trail
system and open space and neighborhood parks, as were those living in the north and west parts of the
city.
City of Westminster 2015 Parks, Recreation & Libraries Survey
Report of Results Page 15
Figure 6: Use of Westminster Parks, Recreation and Library Facilities Compared by Survey Year
Indicate whether or not you or anyone in your household has visited the facility
or used the resource in the last 12 months.
Percent yes (had used in last 12 months)
10%
9%
15%
15%
13%
22%
32%
29%
24%
31%
39%
35%
52%
66%
75%
12%
14%
17%
17%
18%
19%
22%
25%
26%
30%
35%
38%
52%
52%
66%
73%
The MAC (Mature Adult Center)
Westminster Sports Center
West View Recreation Center
Legacy Ridge Golf Course
Heritage Golf Course
Irving Street Library
Westminster Libraries online
Dog park
Swim and Fitness Center
City Park Fitness Center
College Hill Library
Standley Lake Regional Park
Trail signage/wayfinding
City Park Recreation Center
Trail system/Open Space
A neighborhood park
2015
2013
City of Westminster 2015 Parks, Recreation & Libraries Survey
Report of Results Page 16
Use of Libraries
In an effort to determine ways in which the City can make it easier for residents to access the library,
respondents were asked to identify three things that the library could change to increase the ease of use
of the library. About 4 in 10 residents said that nothing would change how much they would use or not
use the library. Of those who said changes would be helpful, about 6 in 10 said extending weekend
hours would make it easier to use the library and 4 in 10 said adding later evening hours would be
helpful. One-quarter of respondents indicated that building a location closer to their home or work
(29%) or extending Friday hours (24%) would help.
Figure 7: Ways to Increase Ease of Use for Library Patrons, 2015
Please select three things that the library could change to
make it easier for you or your family to use the library. (Please
select only THREE responses.)
Percent of all
respondents
Percent of respondents who said
changes could make using the
library easier
Nothing would change how much I/we use or don't use the
library 43% --
Extending weekend hours 41% 57%
Adding later evening hours 31% 43%
Building a location closer to your home/work 21% 29%
Providing a homebound program 17% 24%
Extending Friday hours 15% 21%
Don't require a library card to check out 15% 20%
Adding earlier morning hours 14% 20%
Lowering fines 11% 15%
Lower library card replacement fee 11% 16%
Total may exceed 100% as respondents could select up to three responses
City of Westminster 2015 Parks, Recreation & Libraries Survey
Report of Results Page 17
City Golf Courses
The City manages two golf courses in Westminster, Legacy Ridge and The Heritage Golf Courses.
When asked how frequently, if ever, they had visited either golf course in the 12 months prior to the
survey, a majority of residents (77%) indicated that no household members had played either golf
course. About one in five said they or a household member had played less than once a month and 6%
played at either course one to three times a month. Only 2% played once a week or more. Use of the
City’s golf courses in 2015 was similar to that in 2013.
Figure 8: Frequency of Visits to Westminster Golf Courses Compared by Survey Year
How frequently, if ever, in the last 12 months have you or a household member
played at either Legacy Ridge or The Heritage golf courses?
Percent of respondents
0%
0%
1%
6%
17%
76%
0%
1%
1%
6%
16%
77%
Daily
Multiple times a week
Once a week
1 to 3 times a month
Less than once a month
Never
2015
2013
City of Westminster 2015 Parks, Recreation & Libraries Survey
Report of Results Page 18
Those who had not played or had played less than once a month were asked to indicate why and could
select multiple reasons. Not being interested in playing golf (59%) was the most commonly cited reason
for not visiting or not visiting more frequently, followed by no time (21%), cost (13%) and not knowing
the golf courses existed (9%). Less than five percent mentioned any of the other reasons as barriers to
playing at Legacy Ridge or The Heritage Golf Courses. Ten percent of respondents indicated some
other reason for not playing. Those responses can be seen in Appendix C: Verbatim Responses to Specific
Survey Questions.
Overall, reasons for not visiting Westminster’s golf course were similar between the two survey years.
However fewer respondents in 2015 compared to 2013 indicated cost as a barrier to playing (13% in
2013 versus 19% in 2015) and more respondents said that not knowing the courses existed was a barrier
(3% in 2013 versus 9% in 2015).
Figure 9: Reasons for Not Visiting Westminster Golf Courses Compared by Survey Year
If you played golf on these courses not at all or less than once a month in the
last 12 months, please tell us why. (Select all that apply.)
Percent of respondents
Total may exceed 100% as respondents could select more than one answer.
Asked only of those who reported they had not visited the City golf courses in the last 12 months or had only visited less
than once a month.
10%
0%
1%
1%
1%
5%
3%
19%
23%
56%
10%
0%
0%
0%
1%
4%
9%
13%
21%
59%
Some other reason
Course(s) too easy
Condition of the course(s)
Course(s) too difficult
Inconvenient location
Prefer to play other courses
Didn't know they existed
Cost
No time
Not interested in playing golf
2015
2013
City of Westminster 2015 Parks, Recreation & Libraries Survey
Report of Results Page 20
Standley Lake
Standley Lake is a regional park managed by the PRL Department. All respondents were asked how
likely or unlikely they or other household members would be to participate in or use four different
facilities or services at the park. About two-thirds of respondents said they were likely to use
paddleboat, canoe or kayak rentals and about half said they would participate in education programs
or use a group pavilion for events. Two out of five residents said they would be likely to use a
playground at Standley Lake.
Compared to 2013, more respondents in 2015 indicated they would be likely to use paddleboat, canoe
or kayak rentals (53% versus 65%, respectively). Likelihood of use of the other amenities or programs
was similar across the two survey years.
Respondents from Jefferson County School District and those living on the west side of the city were
more likely to participate in or use each of the potential services at Standley Lake than were those
living in other areas of the city (see Appendix D: Comparisons of Select Questions by Respondent
Characteristics). Shorter-term residents also were more likely to use or participate in each service.
Figure 10: Likelihood of Using Services at Standley Lake Compared by Survey Year
Regarding activities at Standley Lake, how likely or unlikely would you or other
household members be to participate in or use each of the following?
Percent very or somewhat likely
36%
44%
46%
53%
41%
48%
51%
65%
A playground
A group pavilion for events
Educational programs (bird watching tour,
nature, environmental)
Paddleboat/canoe/kayak rentals
2015
2013
City of Westminster 2015 Parks, Recreation & Libraries Survey
Report of Results Page 21
Parks, Trails and Open Space
The survey contained an open-ended question where respondents could write in their own words, one
amenity or activity that they felt should be included in a future park. The comments were reviewed for
broad themes and then grouped into categories which appear below. The full set of responses can be
found Appendix C: Verbatim Responses to Specific Survey Questions.
Overall, similar proportions of respondents mentioned the various suggestions for park amenities and
activities. Sports-specific facilities, water features, trails, playgrounds or activities for kids and
bathrooms were the most frequently mentioned (between 12% and 16% of respondents mentioning
each). Less than 10% of respondents indicated each of the other activities or amenities, including
landscaping or natural areas, facilities for shade or gatherings and dog parks. Ten percent of
respondents indicated an “other” amenity or activity they would like to see in a new or renovated park.
The proportion of respondents suggestion each potential amenity or activity was similar from 2013 to
2015, except more residents in 2015 wanted to see a water feature as part of a new or renovated park.
Figure 11: Preferred Future Westminster Park Amenities and Activities Compared by Survey Year
Thinking about the design of new or renovated parks in Westminster, what
single amenity or activity do you feel should be included in a future park?
Percent of respondents
15%
4%
13%
6%
14%
13%
12%
6%
17%
10%
5%
8%
9%
12%
13%
13%
14%
16%
Other
Dog park/clean-up stations
Facilities for shade or gathering
Landscaping/natural areas
Bathrooms, etc.
Playgrounds/activities, facilities for kids
Trails
Water features (pool, pond, beach, etc.)
Sports-specific facilities or equipment
2015
2013
City of Westminster 2015 Parks, Recreation & Libraries Survey
Report of Results Page 22
The survey asked respondents about their use of the City’s trail system. As in 2013, one-quarter of
residents said they had not used the trail system in the 12 months prior to the survey. Of the three-
quarters of residents that had used the City’s trail system, most reported using the trails for exercise
(67% of all residents), followed by relaxation (49%). About one in five used the trail system for wildlife
or bird watching. Five percent or less of residents indicated that they used trails to commute to or from
work by bike or by walking and for dog walking. Eight percent of respondents indicated some “other”
reason for using the trail system. Those responses can be seen in Appendix C: Verbatim Responses to
Specific Survey Questions. Overall, reasons for using the City’s trail system remained stable over time.
Figure 12: Reasons for Using Westminster's Trail System Compared by Survey Year
In the last 12 months, for what purposes, if any, have you used the City of
Westminster's trail system? (Select all that apply.)
Percent of respondents
Total may exceed 100% as respondents could select more than one answer.
5%
5%
4%
8%
20%
23%
47%
70%
8%
4%
4%
5%
19%
23%
49%
67%
Some other reason
Dog walking
Commute to/from work (walking)
Commute to/from work (biking)
Wildlife/bird watching
Did not visit in the last 12 months
Relaxation
Exercise
2015
2013
City of Westminster 2015 Parks, Recreation & Libraries Survey
Report of Results Page 23
For the first time in 2015, respondents were asked their preferred surface materials for trails. About half
preferred a side-by-side combination of hard and soft surfaces, while one-third wanted a soft surface
and 17% wanted a hard surface.
Figure 13: Preferred Surface Materials for Trails, 2015
Regarding surface materials for trails (e.g., Big Dry Creek), which materials
would you prefer to be used? (Please select one.)
Hard
surface
(concrete)
17%
Soft surface
(crushed
stone)
36%
Side-by-side
combination
of hard and
soft
surfaces
47%
City of Westminster 2015 Parks, Recreation & Libraries Survey
Report of Results Page 24
Open space in Westminster fills many functions. The survey asked residents to rate the importance of
seven key purposes of open space. In general, at least three-quarters of respondents felt each purpose
was essential or very important. Preserving natural habitat (90% essential or very important) and
preserving scenic views (90%) were deemed the most important. Two new purposes were added to the
2015 survey, providing flood control and enhancing air and water quality, and these purposes were
rated as essential or very important to 86% of respondents. Providing trails for recreational activities,
land preservation and providing connections to regional trails were rated as essential or very important
by 76% to 85% of respondents. Compared to 2013, ratings of importance in 2015 were similar.
However, more respondents in 2015 than in 2013 thought preserving scenic views were essential or
very important.
The importance of the various potential functions of open space varied by location within the city.
Overall, respondents living in Jefferson County School District tended to give higher importance
ratings to preserving land from being developed and preserving scenic views than did those from the
other two districts (see Appendix D: Comparisons of Select Questions by Respondent Characteristics).
Residents from Adams 50 School District gave higher importance ratings to enhancing air and water
quality. Newer residents and renters felt that preserving scenic views was a higher priority than did
longer-term residents and homeowners.
Figure 14: Importance of Westminster Open Space Functions Compared by Survey Year
Open space within Westminster can serve a variety of purposes, some of which
are listed below. Please rate how important, if at all, each purpose is to you
and your household.
Percent essential or very important
79%
78%
87%
84%
85%
76%
84%
85%
86%
86%
90%
90%
Providing connections to the regional trails in the
city
Preserving land from being developed
Providing trails for recreational activities like
biking, running or walking
Enhancing air and water quality
Providing flood control
Preserving scenic views
Preserving natural habitat (places for wildlife and
native plants to live and grow)
2015
2013
City of Westminster 2015 Parks, Recreation & Libraries Survey
Report of Results Page 25
Survey respondents were asked to indicate the extent to which they agreed or disagreed with different
standards for having enough open space. As in 2013, more than three-quarters of residents in 2015
agreed that the City would have enough open space when natural features were preserved, every
neighborhood was near open space and all trails were connected. Three in 10 residents at least
somewhat agreed that the current amount of open space in Westminster was enough; however, a
slightly larger proportion (46%) strongly disagreed that there currently was enough open space, trails
and parks in the city (see Appendix B: Complete Set of Survey Responses).
Adams 50 School District residents and those living in the south were more likely than those from other
districts or areas to agree that there was enough open space when all the current identified important
natural areas are preserved and that, overall, there was enough open space and no more should be
acquired or preserved (see Appendix D: Comparisons of Select Questions by Respondent Characteristics).
Renters were more likely than homeowners to feel that the city has enough open space when natural
features were preserved and that, overall, there was enough open space.
Figure 15: Standards for Having a Sufficient Amount of Open Space in Westminster Compared by Survey Year
Thinking about open space in Westminster and how you would determine when
we have “enough” open space, to what extent do you agree or disagree with
each of the following statements? There would be “enough” open space when…
Percent strongly or somewhat agree
34%
78%
79%
87%
30%
75%
83%
89%
We have enough open space, trails and parks in
Westminster; no additional lands should be acquired
or preserved
All trails are connected
We have open space areas in or near all
neighborhoods
All the currently identified important natural
features are preserved (e.g., water resources,
wildlife habitats, etc.)
2015
2013
City of Westminster 2015 Parks, Recreation & Libraries Survey
Report of Results Page 26
Special Events
New to the 2015 survey was a question asking respondents to identify the types of special events they
would like to see in Westminster. About half of residents wanted to see concert series or food, beverage
events and more Movies in the Park. About one-third of respondents mentioned more runs, walks and
obstacle courses (36%) and more multi-cultural events (36%). Smaller neighborhood events and
major/national musical acts were attractive to about 3 in 10 respondents. About one in five wanted to
see larger events with regional draw. Ten percent of respondents mentioned some “other” event. These
comments can be found in Appendix C: Verbatim Responses to Specific Survey Questions.
Figure 16: Preferred Types of Future Special Events, 2015
Thinking about special events in Westminster, which of the following would you
like to see? (Select all that apply.)
Percent of respondents
Total may exceed 100% as respondents could select more than one response.
10%
19%
28%
29%
36%
36%
49%
51%
54%
Other
Larger events with regional draw
Major/national musical acts
Smaller, neighborhood events
More runs, walks, and obstacle courses
More multi-cultural events
More Movies in the Park
Food and beverage events
Concert series
City of Westminster 2015 Parks, Recreation & Libraries Survey
Report of Results Page 27
The Westminster Legacy Foundation
Familiarity with the Westminster Legacy Foundation was measured through the 2015 survey. Overall,
most residents were not at all familiar with the Foundation (89%). Nine percent were somewhat
familiar and only 2% were very familiar.
No differences were observed in the level of familiarity with the Legacy Foundation by school district
or geographic area of the city. Households without children under age 18 were more likely to be
familiar with the Foundation than were households with children (see Appendix D: Comparisons of Select
Questions by Respondent Characteristics).
Figure 17: Familiarity with Westminster Legacy Foundation, 2015
How familiar, if at all, are you with the Westminster Legacy Foundation and its
mission?
Very
familiar
2%
Somewhat
familiar
9%
Not at all
familiar
89%
City of Westminster 2015 Parks, Recreation & Libraries Survey
Report of Results Page 28
Communication Preferences
The Parks, Recreation and Libraries Department disseminates information through a variety of
methods. Several new questions were added to the 2015 survey about preferences for receiving
information from various sources, use of social media and potential website updates. Reasons for using
the Activities Guide also were explored.
Local news websites, television and radio were among the most preferred sources for getting
information, with at least 7 in 10 respondents saying they strongly or somewhat preferred these modes.
Local newspapers, local or regional magazines and email newsletters also were a preferred source by
about two-thirds of respondents. National newspapers and blogs were less preferred sources of
information, with about 4 in 10 strongly or somewhat preferring each.
Those living in the Adams 50 School District were more likely than those living in the other districts to
get information from national newspapers, television and blogs (see Appendix D: Comparisons of Select
Questions by Respondent Characteristics). Shorter-term residents (living in the city 0-5 years) were more
likely to give information from social media, local and national news websites, blogs and review sites
than were longer-term residents (6 years or longer).
Figure 18: Preferences for Receiving Information, 2015
Please rate your preference for getting information from each of the following
sources:
Percent strongly or somewhat prefer
40%
44%
58%
60%
61%
61%
66%
67%
67%
72%
78%
82%
Blogs
National newspapers
Review sites (Yelp, TripAdvisor, etc.)
National news websites (CNN, MSN, etc.)
Social media (Facebook, Twitter, etc.)
Online videos (YouTube, Vimeo, etc.)
Email newsletters
Local or Regional Magazines
Local newspapers
Radio
Television
Local news websites
City of Westminster 2015 Parks, Recreation & Libraries Survey
Report of Results Page 29
When asked how often they used various social network websites, the largest proportion of
respondents reported using Facebook, with 67% using it once a week or more; 39% used it several
times a day. YouTube was used once a week or more by about 6 in 10 respondents and Google+ was
used at least once a week by about 4 in 10 residents. It should be noted that while the survey asked
specifically about “Google+”, the social media network, it is likely that some respondents interpreted
this as “Google”, the Internet search engine. Less than one-quarter of residents reported using any of
the other social network sites once a week or more; at least two-thirds of respondents indicated that
they never used Twitter, Instagram, SnapChat, Vine or Nextdoor (see Appendix B: Complete Set of Survey
Responses for a full set of responses to each question).
Use of the various social network sites varied by respondent characteristics (see Appendix D:
Comparisons of Select Questions by Respondent Characteristics). Those living in Adams 12 or Jefferson
School Districts were more likely than those living in the Adams 50 district to use Facebook one or
more times a week. Adams 50 School District residents also were less likely to use Twitter and
Instagram than were those from the other districts. Those living in the west area of the city were more
likely to use most of the social network sites at least once a week than were those living in the other
areas of the city. Use of social network sites tended to decrease as length of residency increased. Those
with children under age 18 were more likely to use many of the social network sites than were those
without children.
Figure 19: Use of Social Network Websites, 2015
How often, if at all, do you use each of the following social network websites?
Percent who used once a week or more
It should be noted that while the survey asked specifically about “Google+”, the social media network, it is likely that some
respondents interpreted this as “Google”, the Internet search engine.
4%
7%
13%
16%
21%
25%
45%
58%
67%
Vine
Nextdoor
SnapChat
Twitter
Instagram
Pinterest
Google+
YouTube
Facebook
City of Westminster 2015 Parks, Recreation & Libraries Survey
Report of Results Page 30
Residents were asked to think about potential updates to the Parks, Recreation and Libraries website
and to indicate which three changes they would most prefer. A calendar of events (69% of respondents)
was by far the most desired update, followed by more detailed program and event information (55%)
and more detailed park and facility information (44%). Less than one in five respondents preferred any
of the other potential updates. About one-quarter of respondents indicated that none of the listed
updates were of interest or that they do not use the website.
Figure 20: Most Preferred Updates to Parks, Recreation and Libraries Website, 2015
What three things would you most prefer to see on an updated Parks,
Recreation and Libraries website? (Please select only THREE responses.)
Percent of respondents
Total may exceed 100% as respondents could select up to three responses.
22%
6%
7%
14%
18%
44%
55%
69%
None of these/I don't use this website
More video content
Interest stories about patrons and staff
Opportunities to provide input and suggestions
Fitness and wellness tips and information
More detailed park and facility information
More detailed program and event information
Calendar of events
City of Westminster 2015 Parks, Recreation & Libraries Survey
Report of Results Page 31
All respondents were asked to indicate the most common type of information they sought in the
Activities Guide. Activity offerings and registration (64%) was the most sought after, followed closely
by facility locations, hours and fees (57%). Open space and trail information, special events information
and park locations also were among the top reasons for using the guide, with about 4 in 10 respondents
selecting these reasons. Four percent of respondents indicated that they had used the guide for a reason
other than those listed on the survey. These comments can be found in Appendix C: Verbatim Responses
to Specific Survey Questions.
Compared to 2013, more respondents in 2015 searched the Activities Guide for facility locations, hours
and fees, park locations, park amenities and open space/trail information. Fewer respondents in 2015
than in 2013 looked for activity offerings and registration information and golf course information.
Figure 21: Reasons for Using the Westminster Recreation Activities Guide Compared by Survey Year
If you used the print-version of the recreation Activities Guide, what kind of
information were you looking for? (Select all that apply.)
Percent of respondents
Total may exceed 100% as respondents could select more than one answer.
Asked only of those who had used the print version of the recreation Activities Guide in the last 12 months.
5%
14%
4%
24%
25%
18%
30%
23%
40%
35%
49%
81%
4%
8%
9%
21%
23%
27%
35%
40%
44%
48%
57%
64%
Other
Golf course information
PR&L volunteer opportunities
Adult sports
Library information
Park amenities
Facility amenities
Park locations
Special events information
Open space/trail information
Facility locations, hours and fees
Activity offerings and registration information
2015
2013
City of Westminster 2015 Parks, Recreation & Libraries Survey
Report of Results Page 32
Appendix A: Respondent Characteristics
The following tables display the weighted demographic characteristics of those responding to the 2015
survey including frequency of responses and the number of respondents.
Table 1: Question D1
About how long have you lived in Westminster? Percent Number
Less than 1 year 12% N=61
1-5 years 25% N=132
6-10 years 14% N=71
10-14 years 7% N=34
15 years or more 43% N=221
Total 100% N=519
Table 2: Question D2
Please select the appropriate box indicating the type of housing unit in which you live. (Please
select only one.) Percent Number
Detached single family home 61% N=316
Condominium or townhouse 15% N=77
Apartment 24% N=125
Mobile home 0% N=1
Total 100% N=518
Table 3: Question D3
Do you rent or own your residence? (Please select only one.) Percent Number
Rent 32% N=167
Own 68% N=353
Total 100% N=520
Table 4: Question D4
How many people (including yourself) live in your household? Percent Number
1 21% N=112
2 36% N=189
3 20% N=107
4 13% N=69
5 5% N=27
6 3% N=15
7 0% N=1
8 2% N=8
Total 100% N=528
City of Westminster 2015 Parks, Recreation & Libraries Survey
Report of Results Page 33
Table 5: Question D5
How many of these household members are 17 years or younger? Percent Number
0 65% N=341
1 14% N=75
2 14% N=76
3 4% N=22
4 2% N=8
5 1% N=5
Total 100% N=528
Table 6: Question D6
How many of these household members are 65 years or older? Percent Number
0 79% N=417
1 14% N=76
2 7% N=35
3 0% N=0
Total 100% N=528
Table 7: Question D7
How much do you anticipate your household's total income before taxes will be for the current
year? (Please include in your total income money from all sources for all persons living in your
household.) Percent Number
Less than $25,000 9% N=42
$25,000 to $49,999 22% N=103
$50,000 to $74,999 20% N=93
$75,000 to $99,999 16% N=75
$100,000 to $149,999 21% N=102
$150,000 or more 13% N=61
Total 100% N=477
Table 8: Question D8
What is your home zip code? Percent Number
80003 4% N=19
80005 1% N=3
80021 27% N=141
80023 1% N=6
80221 0% N=3
80030 11% N=59
80031 34% N=176
80234 17% N=91
80260 0% N=0
Other 4% N=21
Total 100% N=519
City of Westminster 2015 Parks, Recreation & Libraries Survey
Report of Results Page 34
Table 9: Question D9
What is your race? (Mark one or more races to indicate what race you consider yourself to be.) Percent Number
White/European American/Caucasian 84% N=413
Black or African American 2% N=9
Asian or Pacific Islander 7% N=33
American Indian, Eskimo, or Aleut 3% N=15
Other 8% N=40
Total may exceed 100% as respondents could select more than one answer.
Table 10: Question D10
Are you Hispanic/Spanish/Latino? Percent Number
Yes 17% N=86
No 83% N=415
Total 100% N=500
Table 11: Question D11
Which category contains your age? Percent Number
18-24 7% N=36
25-34 24% N=121
35-44 16% N=80
45-54 23% N=117
55-64 12% N=63
65-74 11% N=56
75-84 6% N=32
85+ 1% N=5
Total 100% N=510
Table 12: Question D12
What is your gender? Percent Number
Female 54% N=272
Male 46% N=235
Total 100% N=507
City of Westminster 2015 Parks, Recreation & Libraries Survey
Report of Results Page 35
Appendix B: Complete Set of Survey Responses
Complete Set of Frequencies Excluding “Don’t Know”
The following pages contain a complete set of responses to each question on the survey, excluding the “don’t know” responses.
Table 13: Question 1
Indicate how important, if at all, you think it is that Westminster offer parks and
recreation services to its residents for each of the following purposes. Essential
Very
important
Somewhat
important
Not at all
important Total
Provide opportunities for residents to maintain or improve physical health 49% N=258 38% N=198 12% N=62 1% N=6 100% N=525
Provide gathering spaces for community events, organizations and/or informal
clubs 34% N=175 40% N=209 24% N=122 2% N=10 100% N=516
Contribute to the community's economy (such as offering special events that draw
visitors from around the community, offering opportunities to build employment
skills, enhancing real estate values, etc.) 32% N=165 39% N=201 25% N=132 4% N=20 100% N=518
Promote appreciation and preservation of the cultural and historical heritage of
the community 32% N=166 36% N=189 29% N=149 3% N=17 100% N=521
Create and maintain a more beautiful community 54% N=280 39% N=200 6% N=32 1% N=4 100% N=516
Help revitalize areas of the community through new or enhanced facilities 39% N=205 43% N=222 16% N=85 1% N=7 100% N=520
Protect the natural environment and promote environmental sustainability (for
example, water quality, water conservation, air quality, etc.) 65% N=341 28% N=147 6% N=33 1% N=3 100% N=525
Provide trails and paths for residents to use for exercise and non-motorized
transportation 54% N=282 36% N=190 8% N=43 2% N=10 100% N=525
Provide green, natural spaces within the community with parks, open space and
golf courses 53% N=275 38% N=196 9% N=46 1% N=5 100% N=522
Provide opportunities for community members to enhance their lives with cultural
activities 26% N=136 42% N=217 29% N=149 3% N=17 100% N=519
City of Westminster 2015 Parks, Recreation & Libraries Survey
Report of Results Page 36
Table 14: Question 2
Indicate how important you think it is that Westminster Public Libraries offer
facilities and programs to our community for each of the following purposes. Essential
Very
important
Somewhat
important
Not at all
important Total
Provide opportunities for individuals to grow by offering access to resources and
services without regard to education, ethnic background or income level 48% N=250 38% N=199 11% N=59 3% N=14 100% N=521
Support education by providing resources for children, parents and teachers to
support success in reading and education 57% N=295 34% N=176 9% N=46 1% N=5 100% N=522
Contribute to economic development by offering assistance with employment
searches and applications, job skills training, career support and
research/planning resources for business owners 40% N=210 37% N=194 18% N=96 4% N=20 100% N=520
Provide gathering spaces for community events, organizations and/or informal
clubs 25% N=131 42% N=215 28% N=146 5% N=26 100% N=518
Provide public access to computers and the Internet, and training on related
technologies 40% N=209 41% N=212 14% N=73 4% N=23 100% N=517
Support social and civic engagement by offering places where people can connect
with each other and their communities 23% N=120 39% N=202 33% N=170 5% N=26 100% N=519
Promote life-long learning by supporting the educational, economic and cultural
development of individuals and communities 40% N=205 36% N=186 22% N=112 2% N=10 100% N=514
Table 15: Question 3
Please select three things that the library could change to make it easier for you or your family to use the library. (Please select only THREE
responses.) Percent Number
Lowering fines 11% N=56
Adding earlier morning hours 14% N=73
Adding later evening hours 31% N=161
Extending Friday hours 15% N=77
Extending weekend hours 41% N=211
Building a location closer to your home/work 21% N=108
Providing a homebound program 17% N=88
Lower library card replacement fee 11% N=58
Don't require a library card to check out 15% N=76
Nothing would change how much I/we use or don't use the library 43% N=221
Total may exceed 100% as respondents could select up to three responses
City of Westminster 2015 Parks, Recreation & Libraries Survey
Report of Results Page 37
Table 16: Question 4a
Rate the overall quality of each of the following offered by the City of
Westminster. Very good Good
Neither good nor
bad Bad Very bad Total
City Park Recreation Center 41% N=139 42% N=143 16% N=52 1% N=2 0% N=0 100% N=338
City Park Fitness Center 37% N=96 47% N=121 15% N=39 1% N=3 0% N=0 100% N=259
West View Recreation Center 31% N=51 37% N=62 31% N=51 0% N=0 1% N=2 100% N=166
Swim and Fitness Center 33% N=75 45% N=104 20% N=46 1% N=3 0% N=1 100% N=229
Westminster Sports Center 30% N=44 46% N=68 24% N=36 0% N=0 0% N=0 100% N=149
Heritage Golf Course 37% N=58 38% N=60 23% N=36 1% N=1 1% N=1 100% N=157
Legacy Ridge Golf Course 42% N=67 31% N=50 26% N=42 1% N=1 0% N=0 100% N=160
The MAC (Mature Adult Center) 22% N=29 33% N=42 42% N=53 3% N=4 0% N=0 100% N=127
College Hill Library 42% N=108 41% N=105 18% N=45 0% N=0 0% N=0 100% N=258
Irving Street Library 38% N=67 36% N=64 25% N=44 0% N=1 0% N=1 100% N=176
Westminster Libraries online 30% N=54 35% N=63 35% N=63 1% N=2 0% N=0 100% N=182
Standley Lake Regional Park 31% N=83 49% N=131 15% N=41 4% N=12 0% N=1 100% N=268
Trail system/Open Space 41% N=160 45% N=177 12% N=49 1% N=5 0% N=0 100% N=391
Trail signage/wayfinding 24% N=80 42% N=144 28% N=95 5% N=19 1% N=2 100% N=339
Dog park 29% N=63 43% N=94 25% N=54 1% N=1 2% N=4 100% N=216
A neighborhood park 36% N=148 51% N=211 12% N=50 1% N=4 0% N=1 100% N=414
City of Westminster 2015 Parks, Recreation & Libraries Survey
Report of Results Page 38
Table 17: Question 4b
Indicate whether or not you or anyone in your household has visited the facility or used the
resource in the last 12 months.
Yes (used in last 12
months)
No (not used in last 12
months) Total
City Park Recreation Center 52% N=257 48% N=233 100% N=490
City Park Fitness Center 30% N=146 70% N=344 100% N=490
West View Recreation Center 17% N=84 83% N=406 100% N=490
Swim and Fitness Center 26% N=129 74% N=361 100% N=490
Westminster Sports Center 14% N=67 86% N=423 100% N=490
Heritage Golf Course 18% N=88 82% N=402 100% N=490
Legacy Ridge Golf Course 17% N=86 83% N=404 100% N=490
The MAC (Mature Adult Center) 12% N=58 88% N=433 100% N=490
College Hill Library 35% N=170 65% N=320 100% N=490
Irving Street Library 19% N=91 81% N=399 100% N=490
Westminster Libraries online 22% N=107 78% N=383 100% N=490
Standley Lake Regional Park 38% N=188 62% N=302 100% N=490
Trail system/Open Space 66% N=324 34% N=166 100% N=490
Trail signage/wayfinding 52% N=253 48% N=237 100% N=490
Dog park 25% N=122 75% N=369 100% N=490
A neighborhood park 73% N=358 27% N=132 100% N=490
Table 18: Question 5
Regarding activities at Standley Lake, how likely or unlikely would you or other
household members be to participate in or use each of the following? Very likely
Somewhat
likely
Somewhat
unlikely
Very
unlikely Total
A playground 19% N=96 21% N=106 19% N=94 40% N=199 100% N=495
Paddleboat/canoe/kayak rentals 31% N=152 35% N=172 10% N=49 25% N=125 100% N=498
A group pavilion for events 18% N=89 30% N=153 24% N=121 28% N=140 100% N=502
Educational programs (bird watching tour, nature, environmental) 19% N=97 32% N=160 22% N=112 26% N=130 100% N=499
Table 19: Question 6
Regarding surface materials for trails (e.g., Big Dry Creek), which materials would you prefer to be used? (Please select one.) Percent Number
Hard surface (concrete) 17% N=86
Soft surface (crushed stone) 36% N=180
Side-by-side combination of hard and soft surfaces 47% N=234
Total 100% N=500
City of Westminster 2015 Parks, Recreation & Libraries Survey
Report of Results Page 39
Table 20: Question 7
Thinking about the design of new or renovated parks in Westminster, what single amenity or activity do you feel should be included in a future
park? Percent Number
Trails 13% N=38
Bathrooms, etc. 12% N=34
Playgrounds/activities, facilities for kids 13% N=38
Water features (pool, pond, beach, etc.) 14% N=42
Sports-specific facilities or equipment 16% N=48
Facilities for shade or gathering 8% N=24
Dog park/clean-up stations 5% N=14
Landscaping/natural areas 9% N=27
Other 10% N=28
Total 100% N=294
Table 21: Question 8
How frequently, if ever, in the last 12 months have you or a household member played at either Legacy Ridge or The Heritage golf courses? Percent Number
Never 77% N=401
Less than once a month 16% N=82
1 to 3 times a month 6% N=29
Once a week 1% N=3
Multiple times a week 1% N=3
Daily 0% N=0
Total 100% N=518
Table 22: Question 9
If you played golf on these courses not at all or less than once a month in the last 12 months, please tell us why. (Select all that apply.) Percent Number
Didn't know they existed 9% N=39
Not interested in playing golf 59% N=267
Condition of the course(s) 0% N=1
Course(s) too difficult 0% N=2
Course(s) too easy 0% N=0
Prefer to play other courses 4% N=19
Inconvenient location 1% N=4
Cost 13% N=59
No time 21% N=93
Some other reason 10% N=46
Total may exceed 100% as respondents could select more than one answer.
Asked only of those who reported they had not visited the City golf courses in the last 12 months or had only visited less than once a month.
City of Westminster 2015 Parks, Recreation & Libraries Survey
Report of Results Page 40
Table 23: Question 10
In the last 12 months, for what purposes, if any, have you used the City of Westminster's trail system? (Select all that apply.) Percent Number
Did not visit in the last 12 months 23% N=121
Commute to/from work (biking) 5% N=28
Commute to/from work (walking) 4% N=21
Relaxation 49% N=254
Wildlife/bird watching 19% N=97
Exercise 67% N=345
Some other reason 8% N=41
Dog walking 4% N=19
Total may exceed 100% as respondents could select more than one answer.
Table 24: Question 11
Open space within Westminster can serve a variety of purposes, some of which
are listed below. Please rate how important, if at all, each purpose is to you and
your household. Essential
Very
important
Somewhat
important
Not at all
important Total
Preserving land from being developed 55% N=278 29% N=148 13% N=67 3% N=15 100% N=509
Preserving scenic views 61% N=313 28% N=144 9% N=47 1% N=6 100% N=510
Preserving natural habitat (places for wildlife and native plants to live and grow) 63% N=320 27% N=140 9% N=44 1% N=7 100% N=511
Providing connections to the regional trails in the city 37% N=187 39% N=197 22% N=111 3% N=13 100% N=508
Providing trails for recreational activities like biking, running or walking 52% N=266 33% N=170 13% N=68 1% N=6 100% N=510
Providing flood control 53% N=269 34% N=172 11% N=57 3% N=14 100% N=512
Enhancing air and water quality 58% N=298 27% N=141 12% N=63 2% N=10 100% N=512
Table 25: Question 12
Thinking about open space in Westminster and how you would determine when
we have “enough” open space, to what extent do you agree or disagree with
each of the following statements?
Strongly
agree
Somewhat
agree
Somewhat
disagree
Strongly
disagree Total
All trails are connected 34% N=158 41% N=191 17% N=81 7% N=33 100% N=462
All the currently identified important natural features are preserved (e.g., water
resources, wildlife habitats, etc.) 46% N=213 42% N=193 8% N=36 3% N=15 100% N=457
We have open space areas in or near all neighborhoods 44% N=208 39% N=187 12% N=57 5% N=25 100% N=477
We have enough open space, trails and parks in Westminster; no additional lands
should be acquired or preserved 13% N=56 17% N=76 24% N=104 46% N=204 100% N=440
City of Westminster 2015 Parks, Recreation & Libraries Survey
Report of Results Page 41
Table 26: Question 13
Thinking about special events in Westminster, which of the following would you like to see? (Select all that apply.) Percent Number
More Movies in the Park 49% N=232
Smaller, neighborhood events 29% N=140
Concert series 54% N=257
Larger events with regional draw 19% N=90
Major/national musical acts 28% N=134
More runs, walks, and obstacle courses 36% N=170
Food and beverage events 51% N=244
More multi-cultural events 36% N=172
Other 10% N=48
Total may exceed 100% as respondents could select more than one answer.
Table 27: Question 14
How familiar, if at all, are you with the Westminster Legacy Foundation and its mission? Percent Number
Very familiar 2% N=11
Somewhat familiar 9% N=47
Not at all familiar 89% N=459
Total 100% N=517
Table 28: Question 15
The City of Westminster is beginning the construction of a new Downtown Westminster, at the site of the former Westminster Mall. Please list
one or two park, recreation or library-related activities or amenities that you would like to see in the new Downtown Westminster. Percent Number
Park, playground/kids park 25% N=86
Library 19% N=64
Trails/indoor track 13% N=44
Movie, concert area/cultural activities/events 21% N=71
Dog park 6% N=21
Sports areas/facilities (e.g., skate park, roller rink, bowling alley, etc.) 12% N=40
Gathering place/landscape/gardens 13% N=43
Non-parks, recreation and library suggestions (types of businesses, restaurants, housing, etc.) 12% N=43
Water feature (e.g., splash pads, pool, etc.) 19% N=64
Other 10% N=36
Total may exceed 100% as respondents could select more than one answer.
City of Westminster 2015 Parks, Recreation & Libraries Survey
Report of Results Page 42
Table 29: Question 16
The City of Westminster would like to make some improvements or additions to
the parks, recreation and library opportunities and activities available in the
community. Please rate how important, if at all, each improvement is to you and
your household. Essential
Very
important
Somewhat
important
Not at all
important Total
Expanding community gardens 11% N=57 34% N=171 41% N=204 14% N=68 100% N=500
Completing the trail (“Loop”) around Standley Lake 26% N=133 33% N=167 30% N=151 10% N=51 100% N=502
Development of community supported agriculture programs (CSAs) 10% N=49 29% N=141 49% N=242 12% N=61 100% N=493
Park development in the new Downtown (old mall site) 33% N=169 39% N=196 23% N=114 5% N=28 100% N=506
Trail improvements/signage/maps 20% N=98 39% N=194 35% N=171 7% N=33 100% N=497
Additional trail development/connectivity 28% N=139 36% N=180 31% N=154 6% N=28 100% N=500
Nature-based playgrounds (boulders, trees, logs, hills, etc.) 24% N=121 39% N=192 31% N=154 6% N=31 100% N=498
Environmental education programs 22% N=111 31% N=157 35% N=176 11% N=56 100% N=499
Addition of a competition indoor pool 10% N=50 25% N=122 40% N=198 25% N=123 100% N=493
Addition of an indoor waterpark 14% N=69 26% N=127 35% N=173 25% N=125 100% N=494
Addition of an outdoor pool 14% N=69 31% N=150 36% N=178 19% N=92 100% N=489
Additional outdoor water play areas (“spraygrounds,” “splash pads” and fountains) 19% N=94 30% N=150 34% N=170 16% N=80 100% N=494
Artificial turf outdoor fields 9% N=46 21% N=102 37% N=182 32% N=157 100% N=487
Development of a South Westminster Civic Center/Complex 10% N=50 27% N=130 40% N=192 23% N=108 100% N=480
Development of a North Westminster Recreation Center 15% N=74 30% N=147 35% N=168 20% N=98 100% N=487
Adventure courses 19% N=92 30% N=147 36% N=173 15% N=74 100% N=486
Bicycle activity track/mountain bike skills course 18% N=88 30% N=147 35% N=170 18% N=87 100% N=491
Additional libraries 19% N=93 29% N=139 33% N=162 19% N=91 100% N=486
Expanded art programs 16% N=79 30% N=145 39% N=191 15% N=72 100% N=488
Increased public art 18% N=88 28% N=135 37% N=181 17% N=86 100% N=490
Preservation of historical buildings 32% N=159 34% N=165 28% N=140 6% N=28 100% N=492
“Little Free Libraries” – public, citizen-managed containers offering free books 24% N=119 32% N=158 33% N=165 11% N=52 100% N=494
City of Westminster 2015 Parks, Recreation & Libraries Survey
Report of Results Page 43
Table 30: Question 17
Please rate your preference for getting information from each of the following sources: Strongly prefer Somewhat prefer Not at all prefer Total
Local newspapers 31% N=158 36% N=181 33% N=165 100% N=504
National newspapers 11% N=53 33% N=165 56% N=279 100% N=496
Television 39% N=195 39% N=196 22% N=109 100% N=500
Social media (Facebook, Twitter, etc.) 26% N=127 35% N=174 39% N=193 100% N=494
Online videos (YouTube, Vimeo, etc.) 19% N=94 42% N=208 39% N=190 100% N=492
Local news websites 33% N=165 48% N=239 18% N=91 100% N=494
National news websites (CNN, MSN, etc.) 29% N=144 31% N=154 40% N=195 100% N=494
Blogs 9% N=42 31% N=153 60% N=294 100% N=489
Radio 29% N=143 44% N=218 28% N=137 100% N=498
Email newsletters 27% N=136 39% N=195 34% N=167 100% N=498
Local or Regional Magazines 17% N=84 50% N=251 33% N=164 100% N=499
Review sites (Yelp, TripAdvisor, etc.) 14% N=70 43% N=213 42% N=209 100% N=491
Table 31: Question 18
How often, if at all, do you use each of the
following social network websites?
Several times a
day Once a day
Several times a
week
Once a
week Rarely Never Total
Facebook 39% N=205 17% N=87 7% N=35 4% N=23 9% N=47 24% N=125 100% N=522
Twitter 6% N=29 5% N=23 2% N=10 4% N=20 14% N=72 70% N=361 100% N=515
Pinterest 5% N=27 7% N=37 6% N=31 7% N=36 20% N=101 55% N=285 100% N=516
Instagram 9% N=45 6% N=30 3% N=16 3% N=14 12% N=63 67% N=344 100% N=512
YouTube 15% N=77 8% N=41 20% N=105 15% N=79 19% N=97 23% N=118 100% N=516
Google+ 17% N=87 11% N=57 11% N=57 7% N=34 13% N=70 41% N=213 100% N=518
SnapChat 5% N=28 4% N=20 2% N=8 2% N=10 10% N=51 77% N=397 100% N=513
Vine 2% N=8 0% N=0 1% N=6 1% N=7 10% N=49 86% N=445 100% N=514
Nextdoor 1% N=4 2% N=10 1% N=7 2% N=12 12% N=59 82% N=419 100% N=513
Table 32: Question 19
What three things would you most prefer to see on an updated Parks, Recreation and Libraries website? (Please select only THREE responses.) Percent Number
Calendar of events 69% N=348
More detailed park and facility information 44% N=221
Fitness and wellness tips and information 18% N=93
More video content 6% N=31
More detailed program and event information 55% N=273
Interest stories about patrons and staff 7% N=33
Opportunities to provide input and suggestions 14% N=71
None of these/I don't use this website 22% N=109
Total may exceed 100% as respondents could select more than one answer.
City of Westminster 2015 Parks, Recreation & Libraries Survey
Report of Results Page 44
Table 33: Question 20
If you used the print-version of the recreation Activities Guide, what kind of information were you looking for? (Select all that apply.) Percent Number
Activity offerings and registration information 64% N=300
Facility amenities 35% N=166
Facility locations, hours and fees 57% N=269
Open space/trail information 48% N=225
Golf course information 8% N=37
Park amenities 27% N=129
Park locations 40% N=189
PR&L volunteer opportunities 9% N=42
Special events information 44% N=205
Library information 23% N=107
Adult sports 21% N=101
Other 4% N=20
Total may exceed 100% as respondents could select more than one answer.
City of Westminster 2015 Parks, Recreation & Libraries Survey
Report of Results Page 45
Complete Set of Frequencies Including “Don’t Know”
The following pages contain a complete set of responses to each question on the survey, including the “don’t know” responses. The percent
of respondents giving a particular response is shown followed by the number of respondents.
Table 34: Question 1
Indicate how important, if at all, you think it is that Westminster offer parks and
recreation services to its residents for each of the following purposes. Essential
Very
important
Somewhat
important
Not at all
important Total
Provide opportunities for residents to maintain or improve physical health 49% N=258 38% N=198 12% N=62 1% N=6 100% N=525
Provide gathering spaces for community events, organizations and/or informal
clubs 34% N=175 40% N=209 24% N=122 2% N=10 100% N=516
Contribute to the community's economy (such as offering special events that draw
visitors from around the community, offering opportunities to build employment
skills, enhancing real estate values, etc.) 32% N=165 39% N=201 25% N=132 4% N=20 100% N=518
Promote appreciation and preservation of the cultural and historical heritage of
the community 32% N=166 36% N=189 29% N=149 3% N=17 100% N=521
Create and maintain a more beautiful community 54% N=280 39% N=200 6% N=32 1% N=4 100% N=516
Help revitalize areas of the community through new or enhanced facilities 39% N=205 43% N=222 16% N=85 1% N=7 100% N=520
Protect the natural environment and promote environmental sustainability (for
example, water quality, water conservation, air quality, etc.) 65% N=341 28% N=147 6% N=33 1% N=3 100% N=525
Provide trails and paths for residents to use for exercise and non-motorized
transportation 54% N=282 36% N=190 8% N=43 2% N=10 100% N=525
Provide green, natural spaces within the community with parks, open space and
golf courses 53% N=275 38% N=196 9% N=46 1% N=5 100% N=522
Provide opportunities for community members to enhance their lives with cultural
activities 26% N=136 42% N=217 29% N=149 3% N=17 100% N=519
City of Westminster 2015 Parks, Recreation & Libraries Survey
Report of Results Page 46
Table 35: Question 2
Indicate how important you think it is that Westminster Public Libraries offer
facilities and programs to our community for each of the following purposes. Essential
Very
important
Somewhat
important
Not at all
important Total
Provide opportunities for individuals to grow by offering access to resources and
services without regard to education, ethnic background or income level 48% N=250 38% N=199 11% N=59 3% N=14 100% N=521
Support education by providing resources for children, parents and teachers to
support success in reading and education 57% N=295 34% N=176 9% N=46 1% N=5 100% N=522
Contribute to economic development by offering assistance with employment
searches and applications, job skills training, career support and
research/planning resources for business owners 40% N=210 37% N=194 18% N=96 4% N=20 100% N=520
Provide gathering spaces for community events, organizations and/or informal
clubs 25% N=131 42% N=215 28% N=146 5% N=26 100% N=518
Provide public access to computers and the Internet, and training on related
technologies 40% N=209 41% N=212 14% N=73 4% N=23 100% N=517
Support social and civic engagement by offering places where people can connect
with each other and their communities 23% N=120 39% N=202 33% N=170 5% N=26 100% N=519
Promote life-long learning by supporting the educational, economic and cultural
development of individuals and communities 40% N=205 36% N=186 22% N=112 2% N=10 100% N=514
Table 36: Question 3
Please select three things that the library could change to make it easier for you or your family to use the library. (Please select only THREE
responses.) Percent Number
Lowering fines 11% N=56
Adding earlier morning hours 14% N=73
Adding later evening hours 31% N=161
Extending Friday hours 15% N=77
Extending weekend hours 41% N=211
Building a location closer to your home/work 21% N=108
Providing a homebound program 17% N=88
Lower library card replacement fee 11% N=58
Don't require a library card to check out 15% N=76
Nothing would change how much I/we use or don't use the library 43% N=221
Total may exceed 100% as respondents could select up to three responses
City of Westminster 2015 Parks, Recreation & Libraries Survey
Report of Results Page 47
Table 37: Question 4a
Rate the overall quality of each of the following offered
by the City of Westminster. Very good Good
Neither good nor
bad Bad Very bad Don't know Total
City Park Recreation Center 32% N=139 33% N=143 12% N=52 1% N=2 0% N=0 23% N=102 100% N=439
City Park Fitness Center 23% N=96 28% N=121 9% N=39 1% N=3 0% N=0 39% N=166 100% N=425
West View Recreation Center 13% N=51 16% N=62 13% N=51 0% N=0 0% N=2 58% N=228 100% N=394
Swim and Fitness Center 18% N=75 25% N=104 11% N=46 1% N=3 0% N=1 45% N=187 100% N=416
Westminster Sports Center 11% N=44 17% N=68 9% N=36 0% N=0 0% N=0 62% N=246 100% N=395
Heritage Golf Course 14% N=58 15% N=60 9% N=36 0% N=1 0% N=1 61% N=247 100% N=404
Legacy Ridge Golf Course 17% N=67 12% N=50 10% N=42 0% N=1 0% N=0 60% N=244 100% N=404
The MAC (Mature Adult Center) 7% N=29 10% N=42 13% N=53 1% N=4 0% N=0 68% N=271 100% N=398
College Hill Library 26% N=108 25% N=105 11% N=45 0% N=0 0% N=0 39% N=162 100% N=420
Irving Street Library 17% N=67 16% N=64 11% N=44 0% N=1 0% N=1 56% N=222 100% N=398
Westminster Libraries online 13% N=54 16% N=63 16% N=63 0% N=2 0% N=0 55% N=223 100% N=405
Standley Lake Regional Park 20% N=83 32% N=131 10% N=41 3% N=12 0% N=1 35% N=146 100% N=414
Trail system/Open Space 35% N=160 39% N=177 11% N=49 1% N=5 0% N=0 14% N=64 100% N=455
Trail signage/wayfinding 18% N=80 33% N=144 22% N=95 4% N=19 0% N=2 23% N=101 100% N=439
Dog park 15% N=63 23% N=94 13% N=54 0% N=1 1% N=4 48% N=197 100% N=413
A neighborhood park 32% N=148 46% N=211 11% N=50 1% N=4 0% N=1 9% N=43 100% N=457
City of Westminster 2015 Parks, Recreation & Libraries Survey
Report of Results Page 48
Table 38: Question 4b
Indicate whether or not you or anyone in your household has visited the facility or used the
resource in the last 12 months.
Yes (used in last 12
months)
No (not used in last 12
months) Total
City Park Recreation Center 52% N=257 48% N=233 100% N=490
City Park Fitness Center 30% N=146 70% N=344 100% N=490
West View Recreation Center 17% N=84 83% N=406 100% N=490
Swim and Fitness Center 26% N=129 74% N=361 100% N=490
Westminster Sports Center 14% N=67 86% N=423 100% N=490
Heritage Golf Course 18% N=88 82% N=402 100% N=490
Legacy Ridge Golf Course 17% N=86 83% N=404 100% N=490
The MAC (Mature Adult Center) 12% N=58 88% N=433 100% N=490
College Hill Library 35% N=170 65% N=320 100% N=490
Irving Street Library 19% N=91 81% N=399 100% N=490
Westminster Libraries online 22% N=107 78% N=383 100% N=490
Standley Lake Regional Park 38% N=188 62% N=302 100% N=490
Trail system/Open Space 66% N=324 34% N=166 100% N=490
Trail signage/wayfinding 52% N=253 48% N=237 100% N=490
Dog park 25% N=122 75% N=369 100% N=490
A neighborhood park 73% N=358 27% N=132 100% N=490
Table 39: Question 5
Regarding activities at Standley Lake, how likely or unlikely would you or other
household members be to participate in or use each of the following? Very likely
Somewhat
likely
Somewhat
unlikely
Very
unlikely Total
A playground 19% N=96 21% N=106 19% N=94 40% N=199 100% N=495
Paddleboat/canoe/kayak rentals 31% N=152 35% N=172 10% N=49 25% N=125 100% N=498
A group pavilion for events 18% N=89 30% N=153 24% N=121 28% N=140 100% N=502
Educational programs (bird watching tour, nature, environmental) 19% N=97 32% N=160 22% N=112 26% N=130 100% N=499
Table 40: Question 6
Regarding surface materials for trails (e.g., Big Dry Creek), which materials would you prefer to be used? (Please select one.) Percent Number
Hard surface (concrete) 17% N=86
Soft surface (crushed stone) 36% N=180
Side-by-side combination of hard and soft surfaces 47% N=234
Total 100% N=500
City of Westminster 2015 Parks, Recreation & Libraries Survey
Report of Results Page 49
Table 41: Question 7
Thinking about the design of new or renovated parks in Westminster, what single amenity or activity do you feel should be included in a future
park? Percent Number
Trails 13% N=38
Bathrooms, etc. 12% N=34
Playgrounds/activities, facilities for kids 13% N=38
Water features (pool, pond, beach, etc.) 14% N=42
Sports-specific facilities or equipment 16% N=48
Facilities for shade or gathering 8% N=24
Dog park/clean-up stations 5% N=14
Landscaping/natural areas 9% N=27
Other 10% N=28
Total 100% N=294
Table 42: Question 8
How frequently, if ever, in the last 12 months have you or a household member played at either Legacy Ridge or The Heritage golf courses? Percent Number
Never 77% N=401
Less than once a month 16% N=82
1 to 3 times a month 6% N=29
Once a week 1% N=3
Multiple times a week 1% N=3
Daily 0% N=0
Total 100% N=518
Table 43: Question 9
If you played golf on these courses not at all or less than once a month in the last 12 months, please tell us why. (Select all that apply.) Percent Number
Didn't know they existed 9% N=39
Not interested in playing golf 59% N=267
Condition of the course(s) 0% N=1
Course(s) too difficult 0% N=2
Course(s) too easy 0% N=0
Prefer to play other courses 4% N=19
Inconvenient location 1% N=4
Cost 13% N=59
No time 21% N=93
Some other reason 10% N=46
Total may exceed 100% as respondents could select more than one answer.
Asked only of those who reported they had not visited the City golf courses in the last 12 months or had only visited less than once a month.
City of Westminster 2015 Parks, Recreation & Libraries Survey
Report of Results Page 50
Table 44: Question 10
In the last 12 months, for what purposes, if any, have you used the City of Westminster's trail system? (Select all that apply.) Percent Number
Did not visit in the last 12 months 23% N=121
Commute to/from work (biking) 5% N=28
Commute to/from work (walking) 4% N=21
Relaxation 49% N=254
Wildlife/bird watching 19% N=97
Exercise 67% N=345
Some other reason 8% N=41
Dog walking 4% N=19
Total may exceed 100% as respondents could select more than one answer.
Table 45: Question 11
Open space within Westminster can serve a variety of purposes, some of which
are listed below. Please rate how important, if at all, each purpose is to you and
your household. Essential
Very
important
Somewhat
important
Not at all
important Total
Preserving land from being developed 55% N=278 29% N=148 13% N=67 3% N=15 100% N=509
Preserving scenic views 61% N=313 28% N=144 9% N=47 1% N=6 100% N=510
Preserving natural habitat (places for wildlife and native plants to live and grow) 63% N=320 27% N=140 9% N=44 1% N=7 100% N=511
Providing connections to the regional trails in the city 37% N=187 39% N=197 22% N=111 3% N=13 100% N=508
Providing trails for recreational activities like biking, running or walking 52% N=266 33% N=170 13% N=68 1% N=6 100% N=510
Providing flood control 53% N=269 34% N=172 11% N=57 3% N=14 100% N=512
Enhancing air and water quality 58% N=298 27% N=141 12% N=63 2% N=10 100% N=512
Table 46: Question 12
Thinking about open space in Westminster and how you would
determine when we have “enough” open space, to what extent do
you agree or disagree with each of the following statements?
Strongly
agree
Somewhat
agree
Somewhat
disagree
Strongly
disagree Don't know Total
All trails are connected 31% N=158 38% N=191 16% N=81 7% N=33 9% N=45 100% N=507
All the currently identified important natural features are
preserved (e.g., water resources, wildlife habitats, etc.) 43% N=213 39% N=193 7% N=36 3% N=15 8% N=41 100% N=498
We have open space areas in or near all neighborhoods 41% N=208 37% N=187 11% N=57 5% N=25 6% N=30 100% N=507
We have enough open space, trails and parks in Westminster; no
additional lands should be acquired or preserved 11% N=56 15% N=76 21% N=104 41% N=204 12% N=58 100% N=498
City of Westminster 2015 Parks, Recreation & Libraries Survey
Report of Results Page 51
Table 47: Question 13
Thinking about special events in Westminster, which of the following would you like to see? (Select all that apply.) Percent Number
More Movies in the Park 49% N=232
Smaller, neighborhood events 29% N=140
Concert series 54% N=257
Larger events with regional draw 19% N=90
Major/national musical acts 28% N=134
More runs, walks, and obstacle courses 36% N=170
Food and beverage events 51% N=244
More multi-cultural events 36% N=172
Other 10% N=48
Total may exceed 100% as respondents could select more than one answer.
Table 48: Question 14
How familiar, if at all, are you with the Westminster Legacy Foundation and its mission? Percent Number
Very familiar 2% N=11
Somewhat familiar 9% N=47
Not at all familiar 89% N=459
Total 100% N=517
Table 49: Question 15
The City of Westminster is beginning the construction of a new Downtown Westminster, at the site of the former Westminster Mall. Please list
one or two park, recreation or library-related activities or amenities that you would like to see in the new Downtown Westminster. Percent Number
Park, playground/kids park 25% N=86
Library 19% N=64
Trails/indoor track 13% N=44
Movie, concert area/cultural activities/events 21% N=71
Dog park 6% N=21
Sports areas/facilities (e.g., skate park, roller rink, bowling alley, etc.) 12% N=40
Gathering place/landscape/gardens 13% N=43
Non-parks, recreation and library suggestions (types of businesses, restaurants, housing, etc.) 12% N=43
Water feature (e.g., splash pads, pool, etc.) 19% N=64
Other 10% N=36
Total may exceed 100% as respondents could write in more than one answer.
City of Westminster 2015 Parks, Recreation & Libraries Survey
Report of Results Page 52
Table 50: Question 16
The City of Westminster would like to make some improvements or additions to
the parks, recreation and library opportunities and activities available in the
community. Please rate how important, if at all, each improvement is to you and
your household. Essential
Very
important
Somewhat
important
Not at all
important Total
Expanding community gardens 11% N=57 34% N=171 41% N=204 14% N=68 100% N=500
Completing the trail (“Loop”) around Standley Lake 26% N=133 33% N=167 30% N=151 10% N=51 100% N=502
Development of community supported agriculture programs (CSAs) 10% N=49 29% N=141 49% N=242 12% N=61 100% N=493
Park development in the new Downtown (old mall site) 33% N=169 39% N=196 23% N=114 5% N=28 100% N=506
Trail improvements/signage/maps 20% N=98 39% N=194 35% N=171 7% N=33 100% N=497
Additional trail development/connectivity 28% N=139 36% N=180 31% N=154 6% N=28 100% N=500
Nature-based playgrounds (boulders, trees, logs, hills, etc.) 24% N=121 39% N=192 31% N=154 6% N=31 100% N=498
Environmental education programs 22% N=111 31% N=157 35% N=176 11% N=56 100% N=499
Addition of a competition indoor pool 10% N=50 25% N=122 40% N=198 25% N=123 100% N=493
Addition of an indoor waterpark 14% N=69 26% N=127 35% N=173 25% N=125 100% N=494
Addition of an outdoor pool 14% N=69 31% N=150 36% N=178 19% N=92 100% N=489
Additional outdoor water play areas (“spraygrounds,” “splash pads” and fountains) 19% N=94 30% N=150 34% N=170 16% N=80 100% N=494
Artificial turf outdoor fields 9% N=46 21% N=102 37% N=182 32% N=157 100% N=487
Development of a South Westminster Civic Center/Complex 10% N=50 27% N=130 40% N=192 23% N=108 100% N=480
Development of a North Westminster Recreation Center 15% N=74 30% N=147 35% N=168 20% N=98 100% N=487
Adventure courses 19% N=92 30% N=147 36% N=173 15% N=74 100% N=486
Bicycle activity track/mountain bike skills course 18% N=88 30% N=147 35% N=170 18% N=87 100% N=491
Additional libraries 19% N=93 29% N=139 33% N=162 19% N=91 100% N=486
Expanded art programs 16% N=79 30% N=145 39% N=191 15% N=72 100% N=488
Increased public art 18% N=88 28% N=135 37% N=181 17% N=86 100% N=490
Preservation of historical buildings 32% N=159 34% N=165 28% N=140 6% N=28 100% N=492
“Little Free Libraries” – public, citizen-managed containers offering free books 24% N=119 32% N=158 33% N=165 11% N=52 100% N=494
City of Westminster 2015 Parks, Recreation & Libraries Survey
Report of Results Page 53
Table 51: Question 17
Please rate your preference for getting information from each of the following sources: Strongly prefer Somewhat prefer Not at all prefer Total
Local newspapers 31% N=158 36% N=181 33% N=165 100% N=504
National newspapers 11% N=53 33% N=165 56% N=279 100% N=496
Television 39% N=195 39% N=196 22% N=109 100% N=500
Social media (Facebook, Twitter, etc.) 26% N=127 35% N=174 39% N=193 100% N=494
Online videos (YouTube, Vimeo, etc.) 19% N=94 42% N=208 39% N=190 100% N=492
Local news websites 33% N=165 48% N=239 18% N=91 100% N=494
National news websites (CNN, MSN, etc.) 29% N=144 31% N=154 40% N=195 100% N=494
Blogs 9% N=42 31% N=153 60% N=294 100% N=489
Radio 29% N=143 44% N=218 28% N=137 100% N=498
Email newsletters 27% N=136 39% N=195 34% N=167 100% N=498
Local or Regional Magazines 17% N=84 50% N=251 33% N=164 100% N=499
Review sites (Yelp, TripAdvisor, etc.) 14% N=70 43% N=213 42% N=209 100% N=491
Table 52: Question 18
How often, if at all, do you use each of the
following social network websites?
Several times a
day Once a day
Several times a
week
Once a
week Rarely Never Total
Facebook 39% N=205 17% N=87 7% N=35 4% N=23 9% N=47 24% N=125 100% N=522
Twitter 6% N=29 5% N=23 2% N=10 4% N=20 14% N=72 70% N=361 100% N=515
Pinterest 5% N=27 7% N=37 6% N=31 7% N=36 20% N=101 55% N=285 100% N=516
Instagram 9% N=45 6% N=30 3% N=16 3% N=14 12% N=63 67% N=344 100% N=512
YouTube 15% N=77 8% N=41 20% N=105 15% N=79 19% N=97 23% N=118 100% N=516
Google+ 17% N=87 11% N=57 11% N=57 7% N=34 13% N=70 41% N=213 100% N=518
SnapChat 5% N=28 4% N=20 2% N=8 2% N=10 10% N=51 77% N=397 100% N=513
Vine 2% N=8 0% N=0 1% N=6 1% N=7 10% N=49 86% N=445 100% N=514
Nextdoor 1% N=4 2% N=10 1% N=7 2% N=12 12% N=59 82% N=419 100% N=513
Table 53: Question 19
What three things would you most prefer to see on an updated Parks, Recreation and Libraries website? (Please select only THREE responses.) Percent Number
Calendar of events 69% N=348
More detailed park and facility information 44% N=221
Fitness and wellness tips and information 18% N=93
More video content 6% N=31
More detailed program and event information 55% N=273
Interest stories about patrons and staff 7% N=33
Opportunities to provide input and suggestions 14% N=71
None of these/I don't use this website 22% N=109
Total may exceed 100% as respondents could select up to three responses.
City of Westminster 2015 Parks, Recreation & Libraries Survey
Report of Results Page 54
Table 54: Question 20
If you used the print-version of the recreation Activities Guide, what kind of information were you looking for? (Select all that apply.) Percent Number
Activity offerings and registration information 64% N=300
Facility amenities 35% N=166
Facility locations, hours and fees 57% N=269
Open space/trail information 48% N=225
Golf course information 8% N=37
Park amenities 27% N=129
Park locations 40% N=189
PR&L volunteer opportunities 9% N=42
Special events information 44% N=205
Library information 23% N=107
Adult sports 21% N=101
Other 4% N=20
Total may exceed 100% as respondents could select more than one answer.
City of Westminster 2015 Parks, Recreation & Libraries Survey
Report of Results Page 55
Appendix C: Verbatim Responses to Specific Survey
Questions
Following are verbatim responses to the open-ended questions on the survey. Because these responses
were written by survey participants, they are presented here in verbatim form, including any
typographical, grammar or other mistakes. The responses are grouped by category and are in
alphabetical order. When more than one respondent wrote in an identical comment, the comment is
followed by a parenthetical note showing how many respondents wrote in that comment (e.g., “trails
(8)”).
Question 7. Thinking about the design of new or renovated parks in Westminster, what
single amenity or activity do you feel should be included in a future park?
Trails
Bike path.
Bike trails.
Biking / Running trails.
Biking / Walking trails.
Connections w/trails sidewalks to surrounding
amenities.
Dirt trails for running, water features.
Fitness trail with activity stations.
Hard/soft surface trails.
Horse back riding.
Horse trails.
I like biking and therefore like to see
improvements in bike trails and their extension
especially along the Platte river and creeks.
Mckay lake trail improvement.
More hard surface bike trails.
More jogging trails.
More soft surface trails for walking.
Need a bridge over spillway at Ketner Lake very
hard to got around for older people.
Review trails for missing links.
Running and/or walking track.
Running track most schools are looked now.
Running track.
Running trail.
trail access
Trail connections More tennis courts.
Trails (8)
Trails going on within the parks.
Walking route, covered picnic tables, stairs for
exercise, sledding path.
Walking track.
Walking trail (3)
Wide enough that bikers & hikers can use it at
same time.
Bathrooms, etc.
Always need a bathroom!
Availability of restroom.
Bathroom facilities
Bathrooms (9).
Bathrooms of some sort.
Bathrooms with flushing toilets.
Better bathrooms, cotton creek has only
outhouses and stratford lakes has no bathrooms.
Clean bathrooms (2)
Porta potty or restroom.
Restrooms (20)
City of Westminster 2015 Parks, Recreation & Libraries Survey
Report of Results Page 56
Play ground equipment.
Playground (4)
Playground for children.
Playground with equipment for handicapped
especially wheelchair user.
Playground, more benches on trails.
Playground, Pavilion.
Playgrounds skate park.
Sand box for small kids.
Soft surface for playground equipment (no sand).
Swings (more than 2).
Swings that you can actually swing high on.
Swings, Water fountains.
Swings (2)
Synthesizer table
Toddler activities.
Water features (pool, pond, beach, etc.)
A beach to swim at, tennis courts.
A pool (outdoor like Broomfield Bay).
Do you have potable water in parks. Provide area
for exhilarate i.e car show, dog show on a fee
basis.
Drinking Fountains along trails and in parks.
Drinking water fountain.
Fishing
Fishing pond.
I like the splash pads on Pearl street in Boulder.
The beds really enjoy playing in them.
Indoor swimming fun center.
More water faucet,(drinking faucets).
Outdoor pool.
outdoor swimming pool
Splash Pad.
Splash pads!
Summer time low pressure water cannons for
kids or squirting out into lake letting them direct
flow within a certain degree range 45° or 50 over
water.
Swim Beach
Swimming pools. The swim center on south end
of Westminster is far from those of us that live
north.
Usable water feature for children.
Water activities for children.
Water activities, canoe rentals etc.
Water feature with water fountain for hydration.
Water feature.
Water for kids to play in at park.
Water park w/shooting water.
Water park.
Water parks.
Water Playground.
Water shooters.
Water, pond or lake to attract wildlife.
Waterfall to relax and enjoy the sound.
Sports-specific facilities or equipment
(1) Outdoor artificial turf soccer fields sledding
hills, open space trails,
City of Westminster 2015 Parks, Recreation & Libraries Survey
Report of Results Page 57
More pavilions lsp?) [?] ; Registration online.
More shady areas (Bigger trees or built
coverings).
Pavilions (large 60+, lighted, w/electricity &
grills).
Pavilions with restrooms.
Performance area/band shell
Picnic area (2)
Picnic facilities.
Picnic Shelter.
Picnic tables (2).
Shade areas.
Shade coverage.
Shade for playgrounds. We are high altitude and
the children play in the hot sun. Equipment gets
hot and they get sunburned.
Shade pavilions.
Shade trees
Shade.
Shaded benches.
Shaded rest area/bathrooms.
Shaded seating areas.
Shaded sitting areas.
Sheltered rest areas.
Dog park/clean-up stations
Dog cleanup bags & trash container.
Dog drinking fountain.
Dog park/s (3)
Fenced dog park.
Grassy areas for dogs.
More garbage cans/dog waste cans.
Off leash dog area.
Open area for dogs, seperate walking & biking
trails.
Poop Scoop Bags & Trash Barrel.
Trash cans for dog waste
Landscaping/natural areas
A big boulder or rocks to climb.
A natural area or wetlands.
Area for wildlife
Benches (even rude ones) along the path.
Benches away from trails.
Benches for elderly to rest.
Benches in shaded area's.
Benches some shade trees, exercise stations.
Big trees
Community Garden
Community gardens promoting sustainability.
Community gardens where people can rent a
spot & grow vegetables. It would be a great place
for people to connect.
Flower gardens.
Grass & trees, bushes, a water feature that comes
up out of the ground kids can play in.
Grass fields, bathrooms, pavilions.
Green space.
Just open space (grass).
Lots of trees and more variety.
City of Westminster 2015 Parks, Recreation & Libraries Survey
Report of Results Page 58
Question 9. If you played golf on these courses not at all or less than once a month in the
last 12 months, please tell us why. (Responses to “Some other reason”)
Adult children do not live in area.
Bad golf year 2014 regrouping.
Company Event.
Fine the way it is.
Grandson plays legacy.
health issues
Husband can't golf any more.
I don't have golf clubs or a person to play golf
with.
I have friends who play.
Just had a baby and moved here recently (1 yr).
just moved
Need to learn.
No one to play with.
Novice player.
Over priced club house is not nice (see Hyland
hills).
Rude service embarrassed me and the guests I
brought. (Business owner from out of town) I
Book at other locations.
They're awesome courses!
To old.
To old.
To old.
We just arrived in USA.
Weather.
Would play more often if there were occasional
benches to rest. Fast play is not enforced. So
walkers need a chance to sit. Courses discourage
walkers.
es un deporte que no proporciona actividad fisica
alguna,menos convivir o reunion familiar (It’s a
sport that provides no physical activity, even less
the ability for a family get-together or gathering.)
golf courses are a waste of resources
Question 10. In the last 12 months, for what purposes, if any, have you used the City of
Westminster's trail system? (Responses to “Some other reason”)
Bikers have almost hit me while I walked trails.
Commute to grocery store & hair salon & other.
Family Activity.
family outdoor activity
Get to the park.
Go to library/stores.
S/P Heart attack used after cardiac rehab.
Trying to heal my back.
Question 13. Thinking about special events in Westminster, which of the following would
you like to see? (Responses to “Other”)
Art events/culture.
Art festival.
Art/Crafts fairs
Artistic events, i.e. craft & fine arts fairs.
Basket ball court with lights at Windsor park.
Bigger, better fireworks, 7 4
Business Appreciation Event
Can not answer do not participate.
Carnivals.
City of Westminster 2015 Parks, Recreation & Libraries Survey
Report of Results Page 59
No opinion.
None
None of the above.
None.
None.
None.
None. I go to Broomfield for these events.
People to assist & actually help homeless here
they tend hide get on feet $ assistance
Transportation free cant ride bus.
Performance by local theater groups.
Photographer gatherings
Senior citizen activities.
Special interest, Hobby events.
sustainable living events, education, support.
We love Westminster and would love have more
events to go to.
Question 15. The City of Westminster is beginning the construction of a new Downtown
Westminster, at the site of the former Westminster Mall. Please list one or two park,
recreation or library-related activities or amenities that you would like to see in the new
Downtown Westminster.
(Note: Up to two responses were coded per respondent. However, comments are only included once and are categorized
under the first response/code.)
Park, playground/kids park
"Pocket" Parks Throughout.
(Small) park for children to play, with
playground.
1 A playground with fountains for the kids to run
through like c'mon station.2 Outdoor concert
venue.
1 park area for sure.
A park & affordable housing.
A park & open space.
A park area with picnic tables.
A park to take a break in.
A park w/space to play and relax, trails
connecting the area to the regional trail network
and surrounding areas.
A small multi use park only.
An indoor play area for children.
Children's fun park, branch library.
Fountain, outdoor Cafes, trees for shading.
I don't really know May be a great park for kids
to play at.
Indoor Outside play area for children/outdoor on
leash walk area for people who insist on bringing
dogs it will help to keep the mall cleaner.
Local park with benches to rest for us senior
citizens.
Lots cool structures for kids 8 & to play on &
Rollerblade Rink (Like Ice rink, but out side with
goals on) concrete.
One park.
Open commons area with playground/picnic
area/library.
Outdoor play area for kids, mini library or book
mobile shop.
Park area water fountains/sculptures, bowling
City of Westminster 2015 Parks, Recreation & Libraries Survey
Report of Results Page 60
two smaller parks, at opposite sides or ends, and
a library
Library
21st century library, walking course built into
mall.
A large library with more books & films not all
electronic but real paper!
A library & little park area.
A library branch, A small concert space, A water
feature for summer play
A library!
A new library with a small park adjacent.
A new library would be nice, but not essential.
A small library with self checkout of historical &
new fiction books who live close enough who do
not drive any longer should get to easier
An additional library; at least two park areas.
biblioteca.y un lugar donde impartieran clases de
computacion e ingles a bajo costo. (library, and a
place where they’d give computer and English
classes at low cost.)
Book drop off & pick up (of requested books).2)
Loaner bikes.
Book return drop off site, A park that can do
movies in the park on the 1st fri of the month
may sept.
Branch library (2)
branch library, walking trails
City library, rock wall
Community book exchange site, mini
amphitheater.
Have local authors books & bring them into read.
Library and park.
Library and swimming indoor fun center.
Library Branch with a reading room / Atrium.
library branch, more trails
Library child friendly, playground.
Library facility!
Library handicapped playground.
Library w/ area for conferences, events, etc.
Library with kids activities (any think libraries
are great) water park.
Library with reading/café areas, small splash
pool for children
Library, better bowling alley.
Library, movie theater, coffee shop, restaurants.
Library, outdoor movies/concerts.
Library, park with water feature like olde town
Arvada.
Library, small rec park.
Library, walking trail.
Library, walking trail.
Library (4)
library/bookmobile, park with play structures
and workout facilities connected to existing bike
paths
Movie library.
new library & gym.
City of Westminster 2015 Parks, Recreation & Libraries Survey
Report of Results Page 61
Walking trail, outdoor pavilion so people have a
place to hang out after shopping.
walking trails Open/park like spaces.
Well landscape trails with shade!
Movie, concert area/cultural activities/events
All purpose building for display type events fee
supported.
Art gallery for local artist and a venue for
music/teater
Art shows places for people to meet & have cup
of coffee, tea or small bite is eat & have places to
visit & discuss with each other like exhibits.
Art Walk.
At least one park for concert, library.
Concert hall.
Concert venue, trails to or around new area.
Concerts in summer.
concerts, art show.
Concerts, movies.
Concerts, Something for children.
Concerts (3)
Craft fairs.
cultural center
Culture events.
Fall harvest, Christmas activity.
Familly events every weekend.
Fine arts & craft festivals.
Food drives, health fairs.
History related amphitheater.
Live entertainment venues.
Major art event.
Movie in the park place for community cook offs.
Movie night outside. Book story time reading for
kids.
Movie theater w/ independent films, a water
feature.
Movies & events for the community.
Movies concert festivals.
Movies shops restaurants! No more!
Multicultural activities.
music cultural venue & water features
Music Venue
Music/concerts, play area.
Neighborhood art walk, farmers market, food
truck night in park.
One event as great as Broomfield days, westy
days was not fun at all. Frisbee golf course.
Outdoor beer garden, Outdoor playground /
splash pad.
Outdoor concerts.
Outdoor movies, book fairs.
Outdoor smaller music/entertainment venue.
Outdoor summer concerts.
Performance space, pedestrian friendly/bike
friendly space.
Small outdoor amphitheater and adequate
parking.
Summer conreets, octoberfest , food & beverage
City of Westminster 2015 Parks, Recreation & Libraries Survey
Report of Results Page 62
Gathering place/landscape/gardens
"Inviting" areas where people will talk, engage
with each other.
(1) Seating for informal
gatherings/lunches/reading newspaper. (Away
from children)(2) Place for street performance.
An area of green space with benches where
people can relax.
Beautiful creative design Great landscaping
Trees.
Center tree lined area w/shops around it,
playground.
Community center, dog park
Drought tolerent landscaping and education to
promote saving water.
Flower gardens.
Fountains, walk, bike paths. Climb on structures
like in Breckenridge. A place for artist
(sculptures) to display that changes every few
months.
Gardens.
Gathering place and a farmers market.
Gathering space for families.
Many trees and benches/eating areas.
Meeting facility pavilion for park.
Nature area, walk around lake with light exercise
equipment.
Nature sitting/picnic area with the area.
Nice grassy space w/shade trees, fountains.
Open space area may be a lake to relaxe by.
Open space not all streets/parking/stores. Great
landscaping i.e. flat irons mall greater area.
Outside seating with shade
Park with benches in the shade & picnic tables.
Pavilions, gathering place for the community,
concert series.
Picnic area children's play area.
Picnic area grills & library.
Reading areas outside with chairs to enjoy
outside all year long.
Scenic
Several places to sit and enjoy gardens to
separate seating areas with esthetic covering.
Shade tree & places to relax.
Shaded rest areas.
Small green park on west or nw side with
benches.
Small parks with trees/various landscapes.
Trees, grass, water feature.
Trees, smoking Areas away from entrance, food
court.
Non-parks, recreation and library suggestions
(types of businesses, restaurants, housing, etc.)
A quality farmers market (summer) and a skating
(outdoor) "rink" (winter).
A reasonably priced restaurant that all families
can afford.
Amenties like small restaurents that are lacally
City of Westminster 2015 Parks, Recreation & Libraries Survey
Report of Results Page 63
Indoor pool with area for water
exercises/aerobics.
Indoor/Outdoor Swimming Pool.
Kids play area & park/splash fountain & a bit of
natural open space plants.
Kids water play park.
Park areas with splash fountain(s) public art.
park with a water feature. Outdoor sitting for
dinning/coffee. Ice skate/roller rink.
Park with pond and shading trees and
playground.
Playground water play areas little free libraries.
Recreation center with 50m x 21m swimming
pool.
Small water park.
Splash pad for kids, playground.
Splash pad for kids.
Splash park, rose garden, ice rink nature based
playground.
Splash park/fountains, small child/family
activities.
Water area for kids, multi sensual play area.
Water feature / Splash pad.
Water feature and play area for kids
Water feature for kids to play in.
water feature(s), ornamental gardens (annual/
perennial flowers)
Water Feature, Community Garden
Water feature, fans radios, ponds.
water park for community.
Water park, kids restaurants.
Water play area for kids. Walking & biking trails
that are safe to commute to and from the new
Downtown. And no train horn please keep the
silent horn.
Other
(1) Recreation, (2) Bike/walking trails.
An old fashioned carousel a shaded pavilion
where demonstration can be held or people can
participate like yoga, etc or art events.
Any would be great.
Anything.
Area for carriage rides center for life 16th st mall
eventful place.
Bike racks available shade trees.
Bike racks, interactive signage.
Bike, rentals, interactive, art.
Community information center.
Complete waste of taxpayer money to send 5
page survey twice.
Don't think any are needed in a "Downtown"
area.
Free activities Not boring ones. Easy computers
all, Ready set up for computer illiterate like
myself I touch on set rarely help 1 hr time on a
computer a ride to & from.
Golf course.
Goods access to and from mall.
City of Westminster 2015 Parks, Recreation & Libraries Survey
Report of Results Page 64
internet
Internet.
Internet.
Internet.
Library
Lisa mail.
Local Newsletters.
Mail
Mail, next door.
Mail.
Mail.
Mail/texts.
Main thoroughfare signs & flyers & local
employers.
Monthly magazine.
MSNBC, email.
N/A
N/A.
news (ch 9)/ internet.
News in morning.
news letters
Newsletters.
Newspaper
None I can think of.
None.
NPR/CPR Radio.
On time magazine Not showing events after they
occur.
Online.
Other people.
Other people.
People
Radio, TV, Email.
Reddit.
Referral from friends.
sec center catalogs.
sierra club.
Sign in neighborhood entrance referring to
website.
Talking with people
Ted talks, NPR, consumer reports.
TV
USA today online.
Websites, email newsletters.
Westminster Magazine/ rec guide.
Word of mouth from intelligent friends.
Word of mouth.
You can "Google" anything.
Question 20. If you used the print-version of the recreation Activities Guide, what kind of
information were you looking for? (Responses to “Other”)
Adult education & arts.
Art, dance.
Arts.
Don't look anymore used to be just classes.
Kids Sports.
Live Entertainment.
More info about drums along the Rockies.
Need to construct system easy use for baby boomers instead of everyone else's needs.
City of Westminster 2015 Parks, Recreation & Libraries Survey Report
Report of Results Page 65
Appendix D: Comparisons of Select Questions by Respondent Characteristics
The tables on the following pages show responses to select questions compared by respondent characteristics. Shading indicates statistically
significant differences in responses between respondents (p≤ .05).
Comparisons by School District
Table 55: Question 1 Compared by School District
Indicate how important, if at all, you think it is that Westminster offer parks and recreation services to its residents for
each of the following purposes. (Percent essential or very important)
Adams
12 Jefferson
Adams
50 Overall
Provide opportunities for residents to maintain or improve physical health 86% 92% 82% 87%
Provide gathering spaces for community events, organizations and/or informal clubs 75% 75% 73% 74%
Contribute to the community's economy (such as offering special events that draw visitors from around the community,
offering opportunities to build employment skills, enhancing real estate values, etc.) 77% 63% 74% 71%
Promote appreciation and preservation of the cultural and historical heritage of the community 65% 63% 78% 68%
Create and maintain a more beautiful community 93% 95% 92% 93%
Help revitalize areas of the community through new or enhanced facilities 84% 78% 86% 82%
Protect the natural environment and promote environmental sustainability (for example, water quality, water
conservation, air quality, etc.) 94% 93% 93% 93%
Provide trails and paths for residents to use for exercise and non-motorized transportation 91% 93% 85% 90%
Provide green, natural spaces within the community with parks, open space and golf courses 91% 94% 85% 90%
Provide opportunities for community members to enhance their lives with cultural activities 67% 61% 78% 68%
Table 56: Question 2 Compared by School District
Indicate how important you think it is that Westminster Public Libraries offer facilities and programs to our community
for each of the following purposes. (Percent essential or very important)
Adams
12 Jefferson
Adams
50 Overall
Provide opportunities for individuals to grow by offering access to resources and services without regard to education,
ethnic background or income level 86% 86% 86% 86%
Support education by providing resources for children, parents and teachers to support success in reading and education 90% 87% 94% 90%
Contribute to economic development by offering assistance with employment searches and applications, job skills
training, career support and research/planning resources for business owners 75% 73% 87% 78%
Provide gathering spaces for community events, organizations and/or informal clubs 69% 57% 75% 67%
Provide public access to computers and the Internet, and training on related technologies 77% 82% 86% 81%
Support social and civic engagement by offering places where people can connect with each other and their communities 60% 56% 72% 62%
Promote life-long learning by supporting the educational, economic and cultural development of individuals and
communities 76% 74% 78% 76%
City of Westminster 2015 Parks, Recreation & Libraries Survey Report
Report of Results Page 66
Table 57: Question 4a Compared by School District
Rate the overall quality of each of the following offered by the City of Westminster. (Percent very good or good) Adams 12 Jefferson Adams 50 Overall
City Park Recreation Center 85% 83% 83% 84%
City Park Fitness Center 86% 81% 85% 84%
West View Recreation Center 73% 69% 60% 68%
Swim and Fitness Center 73% 79% 82% 78%
Westminster Sports Center 76% 79% 70% 76%
Heritage Golf Course 78% 80% 62% 75%
Legacy Ridge Golf Course 80% 74% 55% 73%
The MAC (Mature Adult Center) 48% 41% 72% 55%
College Hill Library 85% 80% 81% 82%
Irving Street Library 67% 68% 82% 74%
Westminster Libraries online 64% 73% 55% 64%
Standley Lake Regional Park 68% 89% 76% 80%
Trail system/Open Space 91% 86% 79% 86%
Trail signage/wayfinding 61% 69% 68% 66%
Dog park 87% 73% 58% 72%
A neighborhood park 87% 86% 86% 87%
City of Westminster 2015 Parks, Recreation & Libraries Survey Report
Report of Results Page 67
Table 58: Question 4b Compared by School District
Indicate whether or not you or anyone in your household have visited the facility or used the resource in the last 12
months. (Percent yes)
Adams
12 Jefferson
Adams
50 Overall
City Park Recreation Center 58% 52% 47% 52%
City Park Fitness Center 25% 30% 34% 30%
West View Recreation Center 12% 29% 8% 17%
Swim and Fitness Center 25% 28% 26% 26%
Westminster Sports Center 10% 14% 17% 14%
Heritage Golf Course 21% 22% 10% 18%
Legacy Ridge Golf Course 26% 16% 10% 17%
The MAC (Mature Adult Center) 7% 8% 21% 12%
College Hill Library 48% 25% 31% 35%
Irving Street Library 10% 10% 39% 19%
Westminster Libraries online 24% 22% 19% 22%
Standley Lake Regional Park 29% 61% 21% 38%
Trail system/Open Space 72% 79% 44% 66%
Trail signage/wayfinding 54% 65% 32% 52%
Dog park 17% 36% 20% 25%
A neighborhood park 77% 78% 62% 73%
Table 59: Question 5 Compared by School District
Regarding activities at Standley Lake, how likely or unlikely would you or other household members be to participate in
or use each of the following? (Percent very likely or somewhat likely)
Adams
12 Jefferson
Adams
50 Overall
A playground 32% 48% 41% 41%
Paddleboat/canoe/kayak rentals 61% 79% 53% 65%
A group pavilion for events 38% 57% 48% 48%
Educational programs (bird watching tour, nature, environmental) 35% 63% 55% 51%
City of Westminster 2015 Parks, Recreation & Libraries Survey Report
Report of Results Page 68
Table 60: Question 7 Compared by School District
Thinking about the design of new or renovated parks in Westminster, what single amenity or activity do you feel should
be included in a future park? (Percent of respondents)
Adams
12 Jefferson
Adams
50 Overall
Trails 12% 16% 10% 13%
Bathrooms, etc. 11% 15% 7% 12%
Playgrounds/activities, facilities for kids 8% 13% 19% 13%
Water features (pool, pond, beach, etc.) 14% 9% 21% 14%
Sports-specific facilities or equipment 30% 11% 10% 16%
Facilities for shade or gathering 9% 7% 9% 8%
Dog park/clean-up stations 2% 9% 3% 5%
Landscaping/natural areas 10% 7% 10% 9%
Other 5% 13% 11% 10%
Total 100% 100% 100% 100%
Statistical testing not performed for this question.
Table 61: Question 11 Compared by School District
Open space within Westminster can serve a variety of purposes, some of which are listed below. Please rate how
important, if at all, each purpose is to you and your household. (Percent essential or very important)
Adams
12 Jefferson
Adams
50 Overall
Preserving land from being developed 82% 89% 79% 84%
Preserving scenic views 85% 94% 89% 90%
Preserving natural habitat (places for wildlife and native plants to live and grow) 86% 91% 94% 90%
Providing connections to the regional trails in the city 81% 78% 67% 76%
Providing trails for recreational activities like biking, running or walking 89% 89% 76% 85%
Providing flood control 86% 84% 89% 86%
Enhancing air and water quality 85% 81% 92% 86%
Table 62: Question 12 Compared by School District
Thinking about open space in Westminster and how you would determine when we have “enough” open space, to what
extent do you agree or disagree with each of the following statements? (Percent strongly or somewhat agree)
Adams
12 Jefferson
Adams
50 Overall
All trails are connected 73% 75% 79% 75%
All the currently identified important natural features are preserved (e.g., water resources, wildlife habitats, etc.) 87% 85% 95% 89%
We have open space areas in or near all neighborhoods 79% 87% 82% 83%
We have enough open space, trails and parks in Westminster; no additional lands should be acquired or preserved 31% 24% 37% 30%
City of Westminster 2015 Parks, Recreation & Libraries Survey Report
Report of Results Page 69
Table 63: Question 14 Compared by School District
(Percent very or somewhat familiar) Adams 12 Jefferson Adams 50 Overall
How familiar, if at all, are you with the Westminster Legacy Foundation and its mission? 9% 13% 12% 11%
Table 64: Question 16 Compared by School District
The City of Westminster would like to make some improvements or additions to the parks, recreation and library
opportunities and activities available in the community. Please rate how important, if at all, each improvement is to you
and your household. (Percent essential or very important)
Adams
12 Jefferson
Adams
50 Overall
Expanding community gardens 43% 45% 49% 46%
Completing the trail (“Loop”) around Standley Lake 47% 75% 54% 60%
Development of community supported agriculture programs (CSAs) 30% 38% 48% 39%
Park development in the new Downtown (old mall site) 68% 74% 73% 72%
Trail improvements/signage/maps 54% 62% 61% 59%
Additional trail development/connectivity 64% 70% 56% 64%
Nature-based playgrounds (boulders, trees, logs, hills, etc.) 62% 60% 67% 63%
Environmental education programs 53% 43% 67% 54%
Addition of a competition indoor pool 31% 32% 43% 35%
Addition of an indoor waterpark 39% 39% 42% 40%
Addition of an outdoor pool 47% 40% 48% 45%
Additional outdoor water play areas (“spraygrounds,” “splash pads” and fountains) 45% 47% 57% 49%
Artificial turf outdoor fields 32% 28% 32% 30%
Development of a South Westminster Civic Center/Complex 32% 31% 52% 37%
Development of a North Westminster Recreation Center 51% 40% 46% 45%
Adventure courses 48% 48% 52% 49%
Bicycle activity track/mountain bike skills course 43% 45% 56% 48%
Additional libraries 44% 44% 56% 48%
Expanded art programs 43% 40% 58% 46%
Increased public art 41% 41% 56% 46%
Preservation of historical buildings 61% 67% 69% 66%
“Little Free Libraries” – public, citizen-managed containers offering free books 52% 52% 66% 56%
City of Westminster 2015 Parks, Recreation & Libraries Survey Report
Report of Results Page 70
Table 65: Question 17 Compared by School District
Please rate your preference for getting information from each of the following sources: (Percent strongly or somewhat
preferred)
Adams
12 Jefferson
Adams
50 Overall
Local newspapers 62% 67% 74% 67%
National newspapers 34% 44% 55% 44%
Television 77% 74% 86% 78%
Social media (Facebook, Twitter, etc.) 59% 66% 57% 61%
Online videos (YouTube, Vimeo, etc.) 53% 65% 65% 61%
Local news websites 83% 82% 79% 82%
National news websites (CNN, MSN, etc.) 60% 58% 65% 60%
Blogs 31% 40% 50% 40%
Radio 76% 74% 67% 72%
Email newsletters 67% 68% 63% 66%
Local or Regional Magazines 65% 67% 70% 67%
Review sites (Yelp, TripAdvisor, etc.) 58% 64% 48% 58%
Table 66: Question 18 Compared by School District
How often, if at all, do you use each of the following social network websites? (Percent who used at least once a week
or more)
Adams
12 Jefferson
Adams
50 Overall
Facebook 70% 72% 57% 67%
Twitter 12% 27% 8% 16%
Pinterest 20% 34% 21% 25%
Instagram 20% 28% 12% 21%
YouTube 55% 65% 54% 58%
Google+ 43% 46% 47% 45%
SnapChat 12% 16% 10% 13%
Vine 2% 4% 6% 4%
Nextdoor 10% 4% 6% 7%
City of Westminster 2015 Parks, Recreation & Libraries Survey Report
Report of Results Page 71
Geographic Area of Residence
Table 67: Question 1 Compared by Geographic Area of Residence
Indicate how important, if at all, you think it is that Westminster offer parks and recreation services to its residents for
each of the following purposes. (Percent essential or very important) North Central West South Overall
Provide opportunities for residents to maintain or improve physical health 89% 86% 91% 79% 87%
Provide gathering spaces for community events, organizations and/or informal clubs 76% 81% 78% 57% 74%
Contribute to the community's economy (such as offering special events that draw visitors from around the community,
offering opportunities to build employment skills, enhancing real estate values, etc.) 76% 76% 60% 74% 71%
Promote appreciation and preservation of the cultural and historical heritage of the community 69% 74% 65% 67% 68%
Create and maintain a more beautiful community 96% 93% 93% 87% 93%
Help revitalize areas of the community through new or enhanced facilities 83% 89% 77% 79% 82%
Protect the natural environment and promote environmental sustainability (for example, water quality, water
conservation, air quality, etc.) 95% 95% 94% 87% 93%
Provide trails and paths for residents to use for exercise and non-motorized transportation 96% 90% 93% 76% 90%
Provide green, natural spaces within the community with parks, open space and golf courses 91% 91% 94% 78% 90%
Provide opportunities for community members to enhance their lives with cultural activities 69% 77% 59% 69% 68%
Table 68: Question 2 Compared by Geographic Area of Residence
Indicate how important you think it is that Westminster Public Libraries offer facilities and programs to our community
for each of the following purposes. (Percent essential or very important) North Central West South Overall
Provide opportunities for individuals to grow by offering access to resources and services without regard to education,
ethnic background or income level 87% 89% 84% 81% 86%
Support education by providing resources for children, parents and teachers to support success in reading and education 95% 91% 86% 90% 90%
Contribute to economic development by offering assistance with employment searches and applications, job skills
training, career support and research/planning resources for business owners 83% 81% 72% 78% 78%
Provide gathering spaces for community events, organizations and/or informal clubs 74% 76% 57% 61% 67%
Provide public access to computers and the Internet, and training on related technologies 86% 82% 82% 78% 81%
Support social and civic engagement by offering places where people can connect with each other and their
communities 66% 66% 54% 69% 62%
Promote life-long learning by supporting the educational, economic and cultural development of individuals and
communities 81% 82% 73% 65% 76%
City of Westminster 2015 Parks, Recreation & Libraries Survey Report
Report of Results Page 72
Table 69: Question 4a Compared by Geographic Area of Residence
Rate the overall quality of each of the following offered by the City of Westminster. (Percent very good or good) North Central West South Overall
City Park Recreation Center 95% 77% 85% 85% 84%
City Park Fitness Center 87% 84% 85% 85% 84%
West View Recreation Center 69% 65% 72% 57% 68%
Swim and Fitness Center 76% 74% 79% 95% 78%
Westminster Sports Center 81% 60% 93% 71% 76%
Heritage Golf Course 83% 74% 87% 36% 75%
Legacy Ridge Golf Course 90% 68% 79% 46% 73%
The MAC (Mature Adult Center) 54% 56% 47% 65% 55%
College Hill Library 89% 81% 83% 70% 82%
Irving Street Library 70% 74% 73% 79% 74%
Westminster Libraries online 62% 66% 76% 44% 64%
Standley Lake Regional Park 67% 70% 89% 84% 80%
Trail system/Open Space 96% 82% 86% 77% 86%
Trail signage/wayfinding 64% 61% 72% 61% 66%
Dog park 82% 74% 73% 49% 72%
A neighborhood park 88% 87% 91% 76% 87%
Table 70: Question 4b Compared by Geographic Area of Residence
Indicate whether or not you or anyone in your household have visited the facility or used the resource in the last 12
months. (Percent yes) North Central West South Overall
City Park Recreation Center 50% 63% 55% 28% 52%
City Park Fitness Center 23% 37% 29% 21% 30%
West View Recreation Center 8% 15% 35% 4% 17%
Swim and Fitness Center 26% 27% 26% 31% 26%
Westminster Sports Center 11% 16% 16% 11% 14%
Heritage Golf Course 17% 20% 25% 3% 18%
Legacy Ridge Golf Course 20% 23% 18% 3% 17%
The MAC (Mature Adult Center) 5% 13% 7% 29% 12%
College Hill Library 48% 45% 24% 16% 35%
Irving Street Library 9% 23% 11% 40% 19%
Westminster Libraries online 27% 19% 22% 21% 22%
Standley Lake Regional Park 23% 27% 65% 29% 38%
Trail system/Open Space 80% 56% 81% 37% 66%
Trail signage/wayfinding 61% 42% 73% 24% 52%
Dog park 22% 11% 39% 27% 25%
A neighborhood park 85% 69% 78% 57% 73%
City of Westminster 2015 Parks, Recreation & Libraries Survey Report
Report of Results Page 73
Table 71: Question 5 Compared by Geographic Area of Residence
Regarding activities at Standley Lake, how likely or unlikely would you or other household members be to participate in
or use each of the following? (Percent very likely or somewhat likely) North Central West South Overall
A playground 31% 39% 50% 37% 41%
Paddleboat/canoe/kayak rentals 61% 62% 81% 48% 65%
A group pavilion for events 41% 48% 57% 41% 48%
Educational programs (bird watching tour, nature, environmental) 38% 49% 64% 49% 51%
Table 72: Question 7 Compared by Geographic Area of Residence
Thinking about the design of new or renovated parks in Westminster, what single amenity or activity do you feel should
be included in a future park? (Percent of respondents) North Central West South Overall
Trails 11% 9% 18% 9% 13%
Bathrooms, etc. 12% 9% 15% 8% 12%
Playgrounds/activities, facilities for kids 9% 10% 15% 25% 13%
Water features (pool, pond, beach, etc.) 13% 15% 9% 26% 14%
Sports-specific facilities or equipment 30% 23% 12% 0% 16%
Facilities for shade or gathering 8% 11% 5% 8% 8%
Dog park/clean-up stations 2% 3% 8% 5% 5%
Landscaping/natural areas 9% 12% 8% 5% 9%
Other 6% 9% 10% 14% 10%
Total 100% 100% 100% 100% 100%
Statistical testing not performed for this question.
Table 73: Question 11 Compared by Geographic Area of Residence
Open space within Westminster can serve a variety of purposes, some of which are listed below. Please rate how
important, if at all, each purpose is to you and your household. (Percent essential or very important) North Central West South Overall
Preserving land from being developed 90% 82% 89% 73% 84%
Preserving scenic views 91% 86% 93% 89% 90%
Preserving natural habitat (places for wildlife and native plants to live and grow) 92% 90% 89% 89% 90%
Providing connections to the regional trails in the city 87% 77% 77% 54% 76%
Providing trails for recreational activities like biking, running or walking 94% 84% 89% 67% 85%
Providing flood control 87% 90% 81% 83% 86%
Enhancing air and water quality 88% 90% 79% 83% 86%
City of Westminster 2015 Parks, Recreation & Libraries Survey Report
Report of Results Page 74
Table 74: Question 12 Compared by Geographic Area of Residence
Thinking about open space in Westminster and how you would determine when we have “enough” open space, to what
extent do you agree or disagree with each of the following statements? (Percent strongly or somewhat agree) North Central West South Overall
All trails are connected 79% 71% 75% 86% 75%
All the currently identified important natural features are preserved (e.g., water resources, wildlife habitats, etc.) 90% 90% 83% 97% 89%
We have open space areas in or near all neighborhoods 83% 77% 88% 87% 83%
We have enough open space, trails and parks in Westminster; no additional lands should be acquired or preserved 30% 29% 23% 46% 30%
Table 75: Question 14 Compared by Geographic Area of Residence
(Percent very or somewhat familiar) North Central West South Overall
How familiar, if at all, are you with the Westminster Legacy Foundation and its mission? 8% 10% 14% 13% 11%
Table 76: Question 16 Compared by Geographic Area of Residence
The City of Westminster would like to make some improvements or additions to the parks, recreation and library
opportunities and activities available in the community. Please rate how important, if at all, each improvement is to you
and your household. (Percent essential or very important) North Central West South Overall
Expanding community gardens 50% 44% 47% 44% 46%
Completing the trail (“Loop”) around Standley Lake 40% 59% 81% 41% 60%
Development of community supported agriculture programs (CSAs) 37% 40% 39% 41% 39%
Park development in the new Downtown (old mall site) 67% 74% 76% 71% 72%
Trail improvements/signage/maps 60% 57% 64% 52% 59%
Additional trail development/connectivity 68% 61% 71% 44% 64%
Nature-based playgrounds (boulders, trees, logs, hills, etc.) 69% 66% 57% 62% 63%
Environmental education programs 59% 63% 43% 53% 54%
Addition of a competition indoor pool 39% 35% 32% 46% 35%
Addition of an indoor waterpark 39% 35% 43% 49% 40%
Addition of an outdoor pool 41% 47% 41% 54% 45%
Additional outdoor water play areas (“spraygrounds,” “splash pads” and fountains) 51% 51% 48% 52% 49%
Artificial turf outdoor fields 26% 36% 31% 29% 30%
Development of a South Westminster Civic Center/Complex 30% 46% 31% 48% 37%
Development of a North Westminster Recreation Center 56% 49% 44% 35% 45%
Adventure courses 51% 46% 54% 53% 49%
Bicycle activity track/mountain bike skills course 50% 49% 49% 50% 48%
Additional libraries 51% 50% 44% 53% 48%
Expanded art programs 53% 51% 43% 45% 46%
Increased public art 52% 45% 42% 54% 46%
Preservation of historical buildings 68% 67% 65% 69% 66%
“Little Free Libraries” – public, citizen-managed containers offering free books 56% 60% 53% 65% 56%
City of Westminster 2015 Parks, Recreation & Libraries Survey Report
Report of Results Page 75
Table 77: Question 17 Compared by Geographic Area of Residence
Please rate your preference for getting information from each of the following sources: (Percent strongly or somewhat
preferred) North Central West South Overall
Local newspapers 61% 69% 68% 73% 67%
National newspapers 34% 41% 46% 59% 44%
Television 84% 78% 72% 85% 78%
Social media (Facebook, Twitter, etc.) 51% 62% 66% 70% 61%
Online videos (YouTube, Vimeo, etc.) 52% 61% 68% 64% 61%
Local news websites 83% 80% 80% 84% 82%
National news websites (CNN, MSN, etc.) 60% 60% 59% 67% 60%
Blogs 29% 42% 42% 48% 40%
Radio 79% 73% 74% 64% 72%
Email newsletters 61% 72% 69% 57% 66%
Local or Regional Magazines 66% 72% 69% 60% 67%
Review sites (Yelp, TripAdvisor, etc.) 52% 59% 63% 49% 58%
Table 78: Question 18 Compared by Geographic Area of Residence
How often, if at all, do you use each of the following social network websites? (Percent who used at least once a week
or more) North Central West South Overall
Facebook 70% 65% 73% 57% 67%
Twitter 13% 10% 30% 8% 16%
Pinterest 25% 17% 39% 26% 25%
Instagram 20% 14% 31% 20% 21%
YouTube 53% 55% 64% 58% 58%
Google+ 45% 47% 43% 40% 45%
SnapChat 5% 14% 19% 14% 13%
Vine 4% 4% 4% 3% 4%
Nextdoor 14% 8% 3% 2% 7%
City of Westminster 2015 Parks, Recreation & Libraries Survey Report
Report of Results Page 76
Comparisons by Demographic Characteristics
Table 79: Question 1 Compared by Length of Residency in Westminster, Housing Tenure and Household Members Under Age 18
Indicate how important, if at all, you think it is that Westminster offer parks and
recreation services to its residents for each of the following purposes. (Percent
essential or very important)
Length of residency
Housing
tenure
Household members
under age 18
Overall
0-5
years
6-14
years
15 or
more
years Rent Own None
One or
more
Provide opportunities for residents to maintain or improve physical health 90% 89% 83% 93% 84% 88% 86% 87%
Provide gathering spaces for community events, organizations and/or informal clubs 75% 74% 75% 77% 73% 74% 75% 74%
Contribute to the community's economy (such as offering special events that draw
visitors from around the community, offering opportunities to build employment
skills, enhancing real estate values, etc.) 69% 71% 71% 73% 70% 71% 71% 71%
Promote appreciation and preservation of the cultural and historical heritage of the
community 67% 62% 71% 73% 65% 71% 64% 68%
Create and maintain a more beautiful community 95% 95% 91% 97% 91% 94% 91% 93%
Help revitalize areas of the community through new or enhanced facilities 84% 79% 82% 88% 79% 83% 81% 82%
Protect the natural environment and promote environmental sustainability (for
example, water quality, water conservation, air quality, etc.) 96% 89% 92% 96% 92% 94% 91% 93%
Provide trails and paths for residents to use for exercise and non-motorized
transportation 91% 95% 87% 91% 90% 88% 93% 90%
Provide green, natural spaces within the community with parks, open space and golf
courses 94% 93% 85% 90% 91% 88% 94% 90%
Provide opportunities for community members to enhance their lives with cultural
activities 69% 64% 68% 77% 64% 69% 66% 68%
City of Westminster 2015 Parks, Recreation & Libraries Survey Report
Report of Results Page 77
Table 80: Question 2 Compared by Length of Residency in Westminster, Housing Tenure and Household Members Under Age 18
Indicate how important you think it is that Westminster Public Libraries offer
facilities and programs to our community for each of the following purposes.
(Percent essential or very important)
Length of residency
Housing
tenure
Household members
under age 18
Overall
0-5
years
6-14
years
15 or
more
years Rent Own None
One or
more
Provide opportunities for individuals to grow by offering access to resources and
services without regard to education, ethnic background or income level 91% 81% 84% 89% 85% 85% 89% 86%
Support education by providing resources for children, parents and teachers to
support success in reading and education 90% 92% 89% 93% 88% 88% 94% 90%
Contribute to economic development by offering assistance with employment
searches and applications, job skills training, career support and research/planning
resources for business owners 80% 67% 80% 82% 76% 77% 79% 78%
Provide gathering spaces for community events, organizations and/or informal clubs 66% 67% 68% 74% 63% 65% 70% 67%
Provide public access to computers and the Internet, and training on related
technologies 84% 81% 80% 89% 78% 81% 82% 81%
Support social and civic engagement by offering places where people can connect
with each other and their communities 68% 44% 65% 72% 58% 64% 58% 62%
Promote life-long learning by supporting the educational, economic and cultural
development of individuals and communities 77% 80% 73% 83% 73% 77% 74% 76%
Table 81: Question 4a Compared by Length of Residency in Westminster, Housing Tenure and Household Members Under Age 18
Rate the overall quality of each of the following offered by the City of
Westminster. (Percent very good or good)
Length of residency
Housing
tenure
Household members
under age 18
Overall
0-5
years
6-14
years
15 or more
years Rent Own None One or more
City Park Recreation Center 85% 83% 83% 87% 82% 86% 81% 84%
City Park Fitness Center 81% 86% 84% 88% 82% 85% 81% 84%
West View Recreation Center 59% 73% 72% 64% 71% 72% 63% 68%
Swim and Fitness Center 70% 84% 81% 86% 75% 82% 73% 78%
Westminster Sports Center 87% 78% 66% 88% 67% 81% 66% 76%
Heritage Golf Course 80% 68% 75% 77% 74% 87% 56% 75%
Legacy Ridge Golf Course 73% 62% 78% 64% 77% 82% 59% 73%
The MAC (Mature Adult Center) 37% 51% 65% 53% 56% 69% 33% 55%
College Hill Library 81% 82% 83% 79% 84% 84% 80% 82%
Irving Street Library 70% 76% 77% 77% 73% 77% 71% 74%
City of Westminster 2015 Parks, Recreation & Libraries Survey Report
Report of Results Page 78
Table 82: Question 4b Compared by Length of Residency in Westminster, Housing Tenure and Household Members Under Age 18
Indicate whether or not you or anyone in your household have visited the
facility or used the resource in the last 12 months. (Percent yes)
Length of residency
Housing
tenure
Household members
under age 18
Overall
0-5
years
6-14
years
15 or more
years Rent Own None One or more
City Park Recreation Center 44% 64% 55% 43% 58% 41% 72% 52%
City Park Fitness Center 20% 39% 34% 24% 33% 24% 39% 30%
West View Recreation Center 19% 11% 19% 13% 20% 16% 19% 17%
Swim and Fitness Center 21% 21% 35% 15% 32% 17% 42% 26%
Westminster Sports Center 9% 13% 18% 13% 14% 11% 18% 14%
Heritage Golf Course 18% 20% 17% 15% 20% 17% 20% 18%
Legacy Ridge Golf Course 12% 21% 21% 13% 20% 17% 19% 17%
The MAC (Mature Adult Center) 6% 7% 18% 8% 13% 13% 9% 12%
College Hill Library 29% 38% 38% 26% 39% 31% 41% 35%
Irving Street Library 17% 12% 23% 20% 18% 16% 24% 19%
Westminster Libraries online 27% 17% 21% 24% 21% 22% 22% 22%
Standley Lake Regional Park 48% 43% 28% 43% 37% 34% 46% 38%
Trail system/Open Space 74% 78% 54% 67% 66% 61% 75% 66%
Trail signage/wayfinding 59% 66% 40% 54% 51% 50% 55% 52%
Dog park 34% 19% 21% 26% 25% 20% 33% 25%
A neighborhood park 76% 77% 70% 69% 75% 68% 82% 73%
Table 83: Question 5 Compared by Length of Residency in Westminster, Housing Tenure and Household Members Under Age 18
Regarding activities at Standley Lake, how likely or unlikely would you or other
household members be to participate in or use each of the following? (Percent very
likely or somewhat likely)
Length of residency
Housing
tenure
Household members
under age 18
Overall
0-5
years
6-14
years
15 or
more
years Rent Own None
One or
more
A playground 48% 49% 31% 49% 37% 29% 62% 41%
Paddleboat/canoe/kayak rentals 75% 72% 53% 69% 64% 64% 67% 65%
A group pavilion for events 54% 56% 40% 60% 43% 46% 52% 48%
Educational programs (bird watching tour, nature, environmental) 60% 54% 43% 60% 48% 53% 49% 51%
City of Westminster 2015 Parks, Recreation & Libraries Survey Report
Report of Results Page 79
Table 84: Question 7 Compared by Length of Residency in Westminster, Housing Tenure and Household Members Under Age 18
Thinking about the design of new or renovated parks in Westminster, what single
amenity or activity do you feel should be included in a future park? (Percent of
respondents)
Length of residency
Housing
tenure
Household members
under age 18
Overall
0-5
years
6-14
years
15 or
more
years Rent Own None
One or
more
Trails 17% 7% 11% 14% 12% 18% 5% 13%
Bathrooms, etc. 6% 16% 16% 6% 15% 11% 12% 12%
Playgrounds/activities, facilities for kids 17% 3% 14% 17% 11% 8% 21% 13%
Water features (pool, pond, beach, etc.) 21% 6% 11% 10% 17% 10% 21% 14%
Sports-specific facilities or equipment 16% 20% 16% 13% 18% 13% 21% 16%
Facilities for shade or gathering 3% 13% 11% 5% 10% 10% 6% 8%
Dog park/clean-up stations 4% 2% 7% 7% 4% 7% 1% 5%
Landscaping/natural areas 9% 12% 7% 9% 9% 10% 8% 9%
Other 7% 21% 7% 18% 5% 12% 6% 10%
Total 100% 100% 100% 100% 100% 100% 100% 100%
Statistical testing not performed for this question.
Table 85: Question 11 Compared by Length of Residency in Westminster, Housing Tenure and Household Members Under Age 18
Open space within Westminster can serve a variety of purposes, some of which are
listed below. Please rate how important, if at all, each purpose is to you and your
household. (Percent essential or very important)
Length of residency
Housing
tenure
Household members
under age 18
Overall
0-5
years
6-14
years
15 or
more
years Rent Own None
One or
more
Preserving land from being developed 83% 84% 84% 81% 85% 86% 80% 84%
Preserving scenic views 95% 89% 85% 94% 87% 91% 88% 90%
Preserving natural habitat (places for wildlife and native plants to live and grow) 92% 92% 86% 92% 89% 90% 90% 90%
Providing connections to the regional trails in the city 77% 80% 72% 75% 76% 76% 75% 76%
Providing trails for recreational activities like biking, running or walking 88% 95% 79% 88% 84% 85% 85% 85%
Providing flood control 84% 88% 87% 91% 84% 85% 88% 86%
Enhancing air and water quality 85% 86% 85% 87% 85% 86% 85% 86%
City of Westminster 2015 Parks, Recreation & Libraries Survey Report
Report of Results Page 80
Table 86: Question 12 Compared by Length of Residency in Westminster, Housing Tenure and Household Members Under Age 18
Thinking about open space in Westminster and how you would determine when we
have “enough” open space, to what extent do you agree or disagree with each of the
following statements? (Percent strongly or somewhat agree)
Length of residency
Housing
tenure
Household
members under age
18
Overall
0-5
years
6-14
years
15 or
more
years Rent Own None
One or
more
All trails are connected 82% 66% 76% 79% 74% 74% 79% 75%
All the currently identified important natural features are preserved (e.g., water
resources, wildlife habitats, etc.) 93% 85% 87% 94% 87% 88% 90% 89%
We have open space areas in or near all neighborhoods 91% 78% 78% 86% 81% 84% 81% 83%
We have enough open space, trails and parks in Westminster; no additional lands
should be acquired or preserved 37% 12% 34% 44% 24% 28% 33% 30%
Table 87: Question 14 Compared by Length of Residency in Westminster, Housing Tenure and Household Members Under Age 18
(Percent very or somewhat familiar)
Length of residency
Housing
tenure
Household members under
age 18
Overall
0-5
years
6-14
years
15 or more
years Rent Own None One or more
How familiar, if at all, are you with the Westminster Legacy
Foundation and its mission? 9% 15% 11% 12% 11% 14% 7% 11%
City of Westminster 2015 Parks, Recreation & Libraries Survey Report
Report of Results Page 81
Table 88: Question 16 Compared by Length of Residency in Westminster, Housing Tenure and Household Members Under Age 18
The City of Westminster would like to make some improvements or additions to the parks,
recreation and library opportunities and activities available in the community. Please rate
how important, if at all, each improvement is to you and your household. (Percent
essential or very important)
Length of residency
Housing
tenure
Household
members under
age 18
Overall
0-5
years
6-14
years
15 or
more
years Rent Own None
One or
more
Expanding community gardens 53% 42% 41% 60% 39% 47% 44% 46%
Completing the trail (“Loop”) around Standley Lake 68% 67% 50% 71% 55% 61% 57% 60%
Development of community supported agriculture programs (CSAs) 47% 36% 33% 54% 32% 39% 37% 39%
Park development in the new Downtown (old mall site) 74% 70% 72% 78% 70% 71% 73% 72%
Trail improvements/signage/maps 63% 58% 56% 67% 55% 61% 55% 59%
Additional trail development/connectivity 68% 66% 58% 69% 61% 67% 58% 64%
Nature-based playgrounds (boulders, trees, logs, hills, etc.) 60% 71% 62% 68% 61% 58% 71% 63%
Environmental education programs 54% 55% 53% 67% 47% 56% 50% 54%
Addition of a competition indoor pool 37% 30% 35% 41% 32% 34% 37% 35%
Addition of an indoor waterpark 41% 40% 39% 40% 40% 32% 53% 40%
Addition of an outdoor pool 49% 42% 43% 51% 42% 40% 52% 45%
Additional outdoor water play areas (“spraygrounds,” “splash pads” and fountains) 51% 57% 46% 54% 48% 38% 69% 49%
Artificial turf outdoor fields 35% 24% 30% 39% 27% 27% 36% 30%
Development of a South Westminster Civic Center/Complex 42% 31% 37% 46% 34% 37% 38% 37%
Development of a North Westminster Recreation Center 50% 46% 41% 52% 42% 45% 46% 45%
Adventure courses 62% 43% 42% 62% 44% 42% 61% 49%
Bicycle activity track/mountain bike skills course 60% 41% 41% 64% 41% 45% 52% 48%
Additional libraries 62% 40% 39% 60% 42% 48% 47% 48%
Expanded art programs 59% 39% 38% 63% 38% 47% 45% 46%
Increased public art 60% 40% 36% 65% 37% 46% 45% 46%
Preservation of historical buildings 74% 64% 60% 78% 61% 72% 56% 66%
“Little Free Libraries” – public, citizen-managed containers offering free books 61% 51% 53% 73% 47% 56% 56% 56%
City of Westminster 2015 Parks, Recreation & Libraries Survey Report
Report of Results Page 82
Table 89: Question 17 Compared by Length of Residency in Westminster, Housing Tenure and Household Members Under Age 18
Please rate your preference for getting information from each of the
following sources: (Percent strongly or somewhat preferred)
Length of residency
Housing
tenure
Household members
under age 18
Overall
0-5
years
6-14
years
15 or more
years Rent Own None One or more
Local newspapers 61% 59% 76% 68% 67% 70% 62% 67%
National newspapers 43% 37% 48% 53% 39% 45% 42% 44%
Television 73% 77% 83% 76% 79% 76% 83% 78%
Social media (Facebook, Twitter, etc.) 69% 57% 56% 61% 61% 55% 71% 61%
Online videos (YouTube, Vimeo, etc.) 66% 58% 59% 68% 58% 56% 71% 61%
Local news websites 89% 75% 78% 87% 79% 82% 80% 82%
National news websites (CNN, MSN, etc.) 68% 49% 59% 71% 55% 61% 60% 60%
Blogs 47% 31% 37% 56% 32% 37% 44% 40%
Radio 70% 68% 77% 71% 74% 71% 75% 72%
Email newsletters 62% 69% 70% 67% 67% 64% 70% 66%
Local or Regional Magazines 62% 67% 72% 70% 66% 70% 62% 67%
Review sites (Yelp, TripAdvisor, etc.) 67% 53% 51% 59% 57% 54% 63% 58%
Table 90: Question 18 Compared by Length of Residency in Westminster, Housing Tenure and Household Members Under Age 18
How often, if at all, do you use each of the following social network
websites? (Percent who used at least once a week or more)
Length of residency
Housing
tenure
Household members
under age 18
Overall
0-5
years
6-14
years
15 or more
years Rent Own None One or more
Facebook 77% 69% 58% 69% 67% 66% 70% 67%
Twitter 20% 15% 13% 15% 16% 18% 12% 16%
Pinterest 29% 27% 21% 25% 26% 22% 31% 25%
Instagram 25% 15% 19% 20% 21% 20% 22% 21%
YouTube 71% 61% 47% 66% 55% 54% 66% 58%
Google+ 39% 48% 50% 39% 49% 42% 52% 45%
SnapChat 21% 5% 10% 17% 11% 13% 13% 13%
Vine 8% 1% 2% 7% 2% 4% 4% 4%
Nextdoor 7% 7% 7% 2% 9% 5% 10% 7%
City of Westminster 2015 Parks, Recreation & Libraries Survey Report
Report of Results Page 83
Comparisons by User Groups
Table 91: Question 1 Compared by Types of Park and Recreation Users
Indicate how important, if at all, you think it is that Westminster offer parks and
recreation services to its residents for each of the following purposes.
City of
Westminster golf
courses
Libraries
(including
online)
Parks and
open space
Recreation
facilities
User Non-user User Overall
Non-
user User
Non-
user User
Non-
user
Provide opportunities for residents to maintain or improve physical health 90% 86% 88% 86% 89% 73% 90% 82% 87%
Provide gathering spaces for community events, organizations and/or informal
clubs 72% 75% 77% 72% 77% 62% 78% 68% 74%
Contribute to the community's economy (such as offering special events that draw
visitors from around the community, offering opportunities to build employment
skills, enhancing real estate values, etc.) 64% 74% 77% 67% 72% 71% 73% 69% 71%
Promote appreciation and preservation of the cultural and historical heritage of
the community 59% 70% 70% 65% 67% 70% 65% 72% 68%
Create and maintain a more beautiful community 93% 93% 93% 93% 94% 89% 93% 94% 93%
Help revitalize areas of the community through new or enhanced facilities 88% 81% 82% 82% 84% 73% 84% 80% 82%
Protect the natural environment and promote environmental sustainability (for
example, water quality, water conservation, air quality, etc.) 96% 92% 93% 93% 94% 87% 95% 90% 93%
Provide trails and paths for residents to use for exercise and non-motorized
transportation 95% 89% 92% 90% 94% 73% 94% 85% 90%
Provide green, natural spaces within the community with parks, open space and
golf courses 97% 89% 93% 89% 94% 72% 93% 86% 90%
Provide opportunities for community members to enhance their lives with cultural
activities 58% 69% 73% 62% 68% 60% 66% 69% 68%
City of Westminster 2015 Parks, Recreation & Libraries Survey Report
Report of Results Page 84
Table 76: Question 2 Compared by Online, College Hill or Irving Street Library Users and Non-Users
Indicate how important you think it is that Westminster Public Libraries offer facilities and
programs to our community for each of the following purposes. (Percent essential or very
important)
Used a City library at least
once in last 12 months
Used City libraries online at
least once in last 12 months
User Non-user User Non-user Overall
Provide opportunities for individuals to grow by offering access to resources and services
without regard to education, ethnic background or income level 93% 81% 97% 83% 86%
Support education by providing resources for children, parents and teachers to support
success in reading and education 95% 87% 95% 89% 90%
Contribute to economic development by offering assistance with employment searches and
applications, job skills training, career support and research/planning resources for
business owners 85% 72% 84% 76% 78%
Provide gathering spaces for community events, organizations and/or informal clubs 74% 61% 81% 63% 67%
Provide public access to computers and the Internet, and training on related technologies 89% 76% 91% 79% 81%
Support social and civic engagement by offering places where people can connect with
each other and their communities 70% 56% 80% 57% 62%
Promote life-long learning by supporting the educational, economic and cultural
development of individuals and communities 83% 72% 91% 74% 76%
Table 77: Question 4a Compared by Users and Non-users
Rate the overall quality of each of the following offered by the City of Westminster. (Percent very good or good) User Non-user Overall
City Park Recreation Center 90% 63% 84%
City Park Fitness Center 92% 73% 84%
West View Recreation Center 81% 52% 68%
Swim and Fitness Center 81% 76% 78%
Westminster Sports Center 91% 63% 76%
Heritage Golf Course 83% 60% 75%
Legacy Ridge Golf Course 86% 50% 73%
The MAC (Mature Adult Center) 82% 27% 55%
College Hill Library 94% 58% 82%
Irving Street Library 95% 50% 74%
Westminster Libraries online 75% 44% 64%
Standley Lake Regional Park 85% 60% 80%
Trail system/Open Space 89% 63% 86%
Trail signage/wayfinding 68% 52% 66%
Dog park 82% 55% 72%
A neighborhood park 88% 74% 87%
City of Westminster 2015 Parks, Recreation & Libraries Survey Report
Report of Results Page 85
Appendix E: Survey Methodology
Developing the Questionnaire
The 2015 Westminster Parks, Recreation and Libraries Citizen Needs Assessment Survey was created
for use in short and long range planning and strategic decision-making regarding City parks, recreation
and library services. The survey covered many topics related to service use, priorities, performance and
current needs in these areas. The 2013 survey was used as the basis for the 2015 survey. Through an
iterative process between City of Westminster staff and National Research Center, Inc. (NRC), some
questions were removed, new topic areas were defined, questions created, refined and prioritized to
generate the content of the final five-page questionnaire.
Selecting Survey Recipients
“Sampling” refers to the method by which survey recipients are chosen. The “sample” refers to all
those who were given a chance to participate in the survey. All households located in the city
boundaries were eligible for the survey. Because local governments generally do not have inclusive
lists of all the residences in the jurisdiction (tax assessor and utility billing databases often omit rental
units), lists from the United States Postal Service (USPS), updated every three months, usually provide
the best representation of all households in a specific geographic location. NRC used the USPS data to
select the sample of households.
A larger list than needed was selected so that a process referred to as “geocoding” could be used to
eliminate addresses from the list that were outside the study boundaries. Geocoding is a computerized
process in which addresses are compared to electronically mapped boundaries and coded as inside or
outside desired boundaries. All addresses determined to be outside the study boundaries were
eliminated from the possible list of mailing addresses. The school district in which the household was
located also was identified so that comparisons of the survey results could be made.
A stratified, systematic sampling method was used with the remaining addresses to create a final
mailing list of 3,000 Westminster households, with 1,000 surveys being sent to each of the three school
districts (Jefferson County, Adams 12 and Adams 50/Westminster).
Attached units within each district were oversampled to compensate for detached unit residents’
tendency to return surveys at a higher rate. An individual within each household was selected based
on their familiarity with the library and recreational activities of all of the household members. This
instruction was contained in the cover letter accompanying the questionnaire.
Survey Administration and Response
Each selected household was contacted three times. First, a prenotification announcement informing
the household members that they had been selected to participate in the survey was sent.
Approximately one week after mailing the prenotification, each household was mailed a survey
containing a cover letter signed by the Mayor enlisting participation. The packet also contained a
postage-paid return envelope in which the survey recipients could return the completed questionnaire
to NRC. A reminder letter and survey, scheduled to arrive one week after the first survey, was the final
contact. The second cover letter asked those who had not completed the survey to do so and those who
had already done so to refrain from turning in another survey. The cover letters included a web link
City of Westminster 2015 Parks, Recreation & Libraries Survey Report
Report of Results Page 86
where respondents could complete the survey online if they preferred (44 respondents opted to
complete the survey online). The cover letter also included a paragraph in Spanish inviting Spanish-
speaking residents to contact the City to request a Spanish language survey. Though no requests were
made for a paper copy of the Spanish survey, five respondents completed the survey in Spanish online.
The mailings were sent in November of 2015 and completed surveys were collected over the following
nine weeks. About 4% of the 3,000 surveys were returned because the housing unit was vacant or the
postal service was unable to deliver the survey as addressed. Of the 2,877 households receiving a
survey, 528 completed the survey, providing an overall response rate of 18%. Response rates for each
geographic subarea are provided in the following figure.
Table 92: Westminster Parks, Recreation and Libraries Citizen Needs Assessment Survey
2015 Response Rates
School district
Adams 12 Jefferson County Adams 50 City overall
Number of surveys mailed 1,000 1,000 1,000 3,000
Number of returned surveys 45 28 50 123
Number of completed surveys 198 205 125 528
Response rate 21% 21% 13% 18%
95% Confidence Intervals
The 95% confidence interval (or “margin of error”) quantifies the “sampling error” or precision of the
estimates made from the survey results. A 95% confidence interval can be calculated for any sample
size, and indicates that in 95 of 100 surveys conducted like this one, for a particular item, a result would
be found that is within plus or minus four percentage points of the result that would be found if
everyone in the population of interest was surveyed. The practical difficulties of conducting any
resident survey may introduce other sources of error in addition to sampling error. Despite best efforts
to boost participation and ensure potential inclusion of all households, some selected households will
decline participation in the survey (potentially introducing non-response error) and some eligible
households may be unintentionally excluded from the listed sources for the sample (referred to as
coverage error).
While the 95 percent confidence level for the survey is generally no greater than plus or minus four
percentage points around any given percent reported for all respondents (528), results for subgroups
will have wider confidence intervals. Where estimates are given for subgroups, they are less precise.
For each subgroup from the survey, the margin of error rises to as much as plus or minus 10% for a
subgroup of 100 respondents to plus or minus 5% for 400 respondents.
Survey Processing (Data Entry)
Mailed surveys were submitted via postage-paid business reply envelopes. Once received, staff
assigned a unique identification number to each questionnaire. Additionally, each survey was
reviewed and “cleaned” as necessary. For example, a question may have asked a respondent to pick
two items out of a list of five, but the respondent checked three; staff would choose randomly two of
the three selected items to be coded in the dataset.
Once cleaned and numbered, all surveys were entered into an electronic dataset. This dataset was
subject to a data entry protocol of “key and verify,” in which survey data were entered twice into an
City of Westminster 2015 Parks, Recreation & Libraries Survey Report
Report of Results Page 87
electronic dataset and then compared. Discrepancies were evaluated against the original survey form
and corrected. Range checks as well as other forms of quality control were also performed.
Data from the web surveys were automatically entered into an electronic dataset and generally
required minimal cleaning. The web survey data were downloaded, cleaned as necessary and then
merged with the data from the mail survey to create a single, complete dataset.
Weighting the Data
The demographic characteristics of the survey sample were compared to those found in the 2010
Census and the American Community Survey (ACS) 2011 5-year estimates for adults in the city.
Sample results were weighted using the population norms to reflect the appropriate percent of those
residents in the city. Other discrepancies between the whole population and the sample were also
aided by the weighting due to the intercorrelation of many socioeconomic characteristics.
The variables used for weighting were respondent gender, age, tenure (rent versus own), housing unit
type (attached versus detached), ethnicity (Hispanic versus not Hispanic) and school district of
residence. This decision was based on:
The disparity between the survey respondent characteristics and the population norms for these
variables
The saliency of these variables in differences of opinion among subgroups
The historical profile created and the desirability of consistently representing different groups over
the years
The primary objective of weighting survey data is to make the survey sample reflective of the larger
population of the community. This is done by: 1) reviewing the sample demographics and comparing
them to the population norms from the most recent Census or other sources and 2) comparing the
responses to different questions for demographic subgroups. The demographic characteristics that are
least similar to the Census and yield the most different results are the best candidates for data
weighting. A third criterion sometimes used is the importance that the community places on a specific
variable. For example, if a jurisdiction feels that accurate race representation is key to staff and public
acceptance of the study results, additional consideration will be given in the weighting process to
adjusting the race variable.
Several different weighting “schemes” are tested to ensure the best fit for the data.
The results of the weighting scheme are presented in the table on the following page.
City of Westminster 2015 Parks, Recreation & Libraries Survey Report
Report of Results Page 88
Table 93: Westminster Parks, Recreation and Libraries Citizen Needs Assessment Survey
2015 Weighting Table
Characteristic Population Norm1 Unweighted Data Weighted Data
Housing
Rent home 35% 18% 32%
Own home 65% 82% 68%
Detached unit 61% 63% 61%
Attached unit 39% 37% 39%
Race and Ethnicity
White 84% 89% 81%
Not white 16% 11% 19%
Not Hispanic 82% 90% 83%
Hispanic 18% 10% 17%
White alone, not Hispanic 74% 84% 73%
Hispanic and/or other race 26% 16% 27%
Sex and Age
Female 51% 67% 54%
Male 49% 33% 46%
18-34 years of age 34% 12% 31%
35-54 years of age 39% 31% 39%
55+ years of age 27% 57% 31%
Females 18-34 17% 8% 17%
Females 35-54 20% 21% 20%
Females 55+ 15% 39% 17%
Males 18-34 17% 4% 14%
Males 35-54 19% 10% 19%
Males 55+ 12% 18% 13%
School District2
Adams 12 32% 37% 34%
Jefferson County 38% 39% 36%
Westminster 50 30% 24% 30%
1 Source: 2010 Census
2 ACS 2011 5-year estimates
3 City of Westminster, Utility Billing data, October 2015
Analyzing the Data
The electronic dataset was analyzed by NRC staff using the Statistical Package for the Social Sciences
(SPSS). For the most part, frequency distributions and the “percent positive” (i.e., very good or good,
strongly agree or somewhat agree, etc.) are presented in the body of the report. A complete set of
frequencies for each survey question is presented in Appendix B: Complete Set of Survey Responses.
Also included are results by school district and respondent characteristics (Appendix D: Comparisons of
Select Questions by Respondent Characteristics). Chi-square or ANOVA tests of significance were applied
to these breakdowns of selected survey questions. A “p-value” of 0.05 or less indicates that there is less
than a 5% probability that differences observed between groups are due to chance; or in other words, a
greater than 95% probability that the differences observed in the selected categories of respondents
represent “real” differences among those populations. Where differences between subgroups are
statistically significant, they have been marked with grey shading in the appendices.
City of Westminster 2015 Parks, Recreation & Libraries Survey Report
Report of Results Page 89
Appendix F: Survey Instrument
The 2015 survey instrument appears on the following pages.
—Page 1—
2015 Parks, Recreation & Libraries Survey
Please have the adult household member (18 years or older) most familiar with the library and recreational activities of all
household members complete this survey. Thank you.
1. Indicate how important, if at all, you think it is that Westminster offer parks and recreation services to its
residents for each of the following purposes.
Very Somewhat Not at all
Essential important important important
Provide opportunities for residents to maintain or improve physical health ......................... 1 2 3 4
Provide gathering spaces for community events, organizations and/or informal clubs ........ 1 2 3 4
Contribute to the community’s economy (such as offering special events that draw
visitors from around the community, offering opportunities to build
employment skills, enhancing real estate values, etc.) ...................................................... 1 2 3 4
Promote appreciation and preservation of the cultural and historical heritage
of the community ................................................................................................................ 1 2 3 4
Create and maintain a more beautiful community.................................................................. 1 2 3 4
Help revitalize areas of the community through new or enhanced facilities ......................... 1 2 3 4
Protect the natural environment and promote environmental sustainability
(for example, water quality, water conservation, air quality, etc.) .................................... 1 2 3 4
Provide trails and paths for residents to use for exercise and
non-motorized transportation ............................................................................................ 1 2 3 4
Provide green, natural spaces within the community with parks, open space
and golf courses ................................................................................................................... 1 2 3 4
Provide opportunities for community members to enhance their lives
with cultural activities ......................................................................................................... 1 2 3 4
2. Indicate how important you think it is that Westminster Public Libraries offer facilities and programs to our
community for each of the following purposes.
Very Somewhat Not at all
Essential important important important
Provide opportunities for individuals to grow by offering access to resources and
services without regard to education, ethnic background or income level ....................... 1 2 3 4
Support education by providing resources for children, parents and teachers to support
success in reading and education ....................................................................................... 1 2 3 4
Contribute to economic development by offering assistance with employment searches
and applications, job skills training, career support and research/planning resources
for business owners ............................................................................................................. 1 2 3 4
Provide gathering spaces for community events, organizations and/or informal clubs ........ 1 2 3 4
Provide public access to computers and the Internet, and training on
related technologies ............................................................................................................ 1 2 3 4
Support social and civic engagement by offering places where people can connect
with each other and their communities ............................................................................. 1 2 3 4
Promote life-long learning by supporting the educational, economic and cultural
development of individuals and communities.................................................................... 1 2 3 4
3. Please select three things that the library could change to make it easier for you or your family to use the library.
(Please select only THREE responses.)
Lowering fines
Adding earlier morning hours
Adding later evening hours
Extending Friday hours
Extending weekend hours
Building a location closer to your home/work
Providing a homebound program
Lower library card replacement fee
Don’t require a library card to check out
Nothing would change how much I/we use or don’t
use the library
—Page 2—
4. Rate the overall quality of each of the following offered by the City of Westminster. Then indicate whether or not
you or anyone in your household has visited the facility or used the resource in the last 12 months.
Used in
Very Neither bad Very Don’t last 12 months?
good Good nor good Bad bad Know Yes No
City Park Recreation Center ............................................................. 1 2 3 4 5 6
City Park Fitness Center ................................................................... 1 2 3 4 5 6
West View Recreation Center ......................................................... 1 2 3 4 5 6
Swim and Fitness Center ................................................................. 1 2 3 4 5 6
Westminster Sports Center ............................................................. 1 2 3 4 5 6
Heritage Golf Course........................................................................ 1 2 3 4 5 6
Legacy Ridge Golf Course ................................................................ 1 2 3 4 5 6
The MAC (Mature Adult Center) ..................................................... 1 2 3 4 5 6
College Hill Library ........................................................................... 1 2 3 4 5 6
Irving Street Library ......................................................................... 1 2 3 4 5 6
Westminster Libraries online .......................................................... 1 2 3 4 5 6
Standley Lake Regional Park ............................................................ 1 2 3 4 5 6
Trail system/Open Space ................................................................. 1 2 3 4 5 6
Trail signage/wayfinding .................................................................. 1 2 3 4 5 6
Dog park ........................................................................................... 1 2 3 4 5 6
A neighborhood park ....................................................................... 1 2 3 4 5 6
5. Regarding activities at Standley Lake, how likely or unlikely would you or other household members be to
participate in or use each of the following?
Very Somewhat Somewhat Very
likely likely unlikely unlikely
A playground ............................................................................................................... 1 2 3 4
Paddleboat/canoe/kayak rentals ............................................................................... 1 2 3 4
A group pavilion for events ........................................................................................ 1 2 3 4
Educational programs (bird watching tour, nature, environmental) ........................ 1 2 3 4
6. Regarding surface materials for trails (e.g., Big Dry Creek), which materials would you prefer to be used? (Please
select one.)
Hard surface (concrete)
Soft surface (crushed stone)
Side-by-side combination of hard and soft surfaces
7. Thinking about the design of new or renovated parks in Westminster, what single amenity or activity do you feel
should be included in a future park?
8. How frequently, if ever, in the last 12 months have
you or a household member played at either Legacy
Ridge or The Heritage golf courses?
Never Go to question 9
Less than once a month Go to question 9
1 to 3 times a month Go to question 10
Once a week Go to question 10
Multiple times a week Go to question 10
Daily Go to question 10
9. If you played golf on these courses not at all or less
than once a month in the last 12 months, please tell
us why. (Select all that apply.)
Didn’t know they existed Inconvenient location
Not interested in playing golf Cost
Condition of the course(s) No time
Course(s) too difficult Some other reason:
Course(s) too easy
Prefer to play other courses
—Page 3—
10. In the last 12 months, for what purposes, if any, have you used the City of Westminster's trail system? (Select all
that apply.)
Did not visit in the last 12 months
Commute to/from work (biking)
Commute to/from work (walking)
Relaxation
Wildlife/bird watching
Exercise
Some other reason: _____________
11. Open space within Westminster can serve a variety of purposes, some of which are listed below. Please rate how
important, if at all, each purpose is to you and your household.
Very Somewhat Not at all
Essential important important important
Preserving land from being developed .................................................................................... 1 2 3 4
Preserving scenic views ............................................................................................................ 1 2 3 4
Preserving natural habitat (places for wildlife and native plants to live and grow) ............... 1 2 3 4
Providing connections to the regional trails in the city ........................................................... 1 2 3 4
Providing trails for recreational activities like biking, running or walking .............................. 1 2 3 4
Providing flood control ............................................................................................................. 1 2 3 4
Enhancing air and water quality ............................................................................................... 1 2 3 4
12. Thinking about open space in Westminster and how you would determine when we have “enough” open space,
to what extent do you agree or disagree with each of the following statements?
Strongly Somewhat Somewhat Strongly Don’t
There would be “enough” open space when. . . agree agree disagree disagree know
All trails are connected ........................................................................................... 1 2 3 4 5
All the currently identified important natural features are preserved
(e.g., water resources, wildlife habitats, etc.) ................................................... 1 2 3 4 5
We have open space areas in or near all neighborhoods ....................................... 1 2 3 4 5
We have enough open space, trails and parks in Westminster;
no additional lands should be acquired or preserved ....................................... 1 2 3 4 5
13. Thinking about special events in Westminster, which of the following would you like to see? (Select all that apply.)
More Movies in the Park
Smaller, neighborhood events
Concert series
Larger events with regional draw
Major/national musical acts
More runs, walks, and obstacle courses
Food and beverage events
More multi-cultural events
Other:
14. How familiar, if at all, are you with the Westminster Legacy Foundation and its mission?
Very familiar
Somewhat familiar
Not at all familiar
15. The City of Westminster is beginning the construction of a new Downtown Westminster, at the site of the former
Westminster Mall. Please list one or two park, recreation or library-related activities or amenities that you would
like to see in the new Downtown Westminster.
_____________________________________________________________________________________________
—Page 4—
16. The City of Westminster would like to make some improvements or additions to the parks, recreation and library
opportunities and activities available in the community. Please rate how important, if at all, each improvement is
to you and your household.
Very Somewhat Not at all
Nature-based Improvements Essential important important important
Expanding community gardens ................................................................................................... 1 2 3 4
Completing the trail (“Loop”) around Standley Lake ................................................................... 1 2 3 4
Development of community supported agriculture programs (CSAs) ......................................... 1 2 3 4
Park development in the new Downtown (old mall site) ............................................................ 1 2 3 4
Trail improvements/signage/maps ............................................................................................. 1 2 3 4
Additional trail development/connectivity ................................................................................. 1 2 3 4
Nature-based playgrounds (boulders, trees, logs, hills, etc.) ....................................................... 1 2 3 4
Environmental education programs ........................................................................................... 1 2 3 4
Wellness-based Improvements
Addition of a competition indoor pool ........................................................................................ 1 2 3 4
Addition of an indoor waterpark ................................................................................................ 1 2 3 4
Addition of an outdoor pool ....................................................................................................... 1 2 3 4
Additional outdoor water play areas (“spraygrounds,” “splash pads” and fountains) ................. 1 2 3 4
Artificial turf outdoor fields ........................................................................................................ 1 2 3 4
Development of a South Westminster Civic Center/Complex ..................................................... 1 2 3 4
Development of a North Westminster Recreation Center .......................................................... 1 2 3 4
Adventure courses ..................................................................................................................... 1 2 3 4
Bicycle activity track/mountain bike skills course ....................................................................... 1 2 3 4
Literacy-based Improvements
Additional libraries ..................................................................................................................... 1 2 3 4
Expanded art programs .............................................................................................................. 1 2 3 4
Increased public art .................................................................................................................... 1 2 3 4
Preservation of historical buildings ............................................................................................. 1 2 3 4
“Little Free Libraries” – public, citizen-managed containers offering free books ......................... 1 2 3 4
17. Please rate your preference for getting information from each of the following sources:
Strongly Somewhat Not at all
prefer prefer prefer
Local newspapers ..................................................................................................................................... 1 2 3
National newspapers ................................................................................................................................ 1 2 3
Television ................................................................................................................................................. 1 2 3
Social media (Facebook, Twitter, etc.) ...................................................................................................... 1 2 3
Online videos (YouTube, Vimeo, etc.) ....................................................................................................... 1 2 3
Local news websites ................................................................................................................................. 1 2 3
National news websites (CNN, MSN, etc.) ................................................................................................. 1 2 3
Blogs......................................................................................................................................................... 1 2 3
Radio ........................................................................................................................................................ 1 2 3
Email newsletters ..................................................................................................................................... 1 2 3
Local or Regional Magazines ..................................................................................................................... 1 2 3
Review sites (Yelp, TripAdvisor, etc.) ........................................................................................................ 1 2 3
What other sources do you prefer to use to get information?_____________________________________
18. How often, if at all, do you use each of the following social network websites?
Several times Once Several times Once
a day a day a week a week Rarely Never
Facebook ........................................................................................... 1 2 3 4 5 6
Twitter .............................................................................................. 1 2 3 4 5 6
Pinterest............................................................................................ 1 2 3 4 5 6
Instagram .......................................................................................... 1 2 3 4 5 6
YouTube ............................................................................................ 1 2 3 4 5 6
Google+ ............................................................................................. 1 2 3 4 5 6
SnapChat ........................................................................................... 1 2 3 4 5 6
Vine ................................................................................................... 1 2 3 4 5 6
Nextdoor ........................................................................................... 1 2 3 4 5 6
—Page 5—
19. What three things would you most prefer to see on an updated Parks, Recreation and Libraries website? (Please
select only THREE responses.)
Calendar of events More detailed program and event information
More detailed park and facility information Interest stories about patrons and staff
Fitness and wellness tips and information Opportunities to provide input and suggestions
More video content None of these/I don’t use this website
20. If you used the print-version of the recreation Activities Guide, what kind of information were you looking for?
(Select all that apply.)
Activity offerings and registration information Golf course information Special events information
Facility amenities Park amenities Library information
Facility locations, hours and fees Park locations Adult sports
Open space/trail information PR&L volunteer opportunities Other:
Our last questions are about you and your household. Again, all of your responses to this survey are completely
anonymous and will be reported in group form only, meaning individual responses will not be revealed.
D1. About how long have you lived in Westminster?
Less than 1 year 11-14 years
1-5 years 15 years or more
6-10 years
D2. Please select the appropriate box indicating the type
of housing unit in which you live. (Please select only
one.)
Detached single family home Apartment
Condominium or townhouse Mobile home
D3. Do you rent or own your residence?
(Please select only one.)
Rent
Own
D4. How many people (including yourself)
live in your household? ................... _____ People
D5. How many of these household members
are 17 years or younger? ................. _____ People
D6. How many of these household members
are 65 years or older? ...................... _____ People
D7. How much do you anticipate your household’s total
income before taxes will be for the current year?
(Please include in your total income money from all
sources for all persons living in your household.)
Less than $25,000 $75,000 to $99,999
$25,000 to $49,999 $100,000 to $149,999
$50,000 to $74,999 $150,000 or more
D8. What is your home zip code?
80003 80030
80005 80031
80021 80234
80023 80260
80221 Other
D9. What is your race? (Mark one or more races to
indicate what race you consider yourself to be.)
White/European American/Caucasian
Black or African American
Asian or Pacific Islander
American Indian, Eskimo, or Aleut
Other
D10. Are you Hispanic/Spanish/Latino?
Yes
No
D11. Which category contains your age?
18-24 35-44 55-64 75-84
25-34 45-54 65-74 85+
D12. What is your gender?
Female
Male
D13. If you would be willing to participate in a focus group
or interview, please provide your name and phone
number below or at:
www.ci.westminster.co.us/PRLSurvey.aspx
(You will only be contacted in reference to this study.
If you provide your contact information, your name
will not be associated with your survey responses and
will be kept confidential.)
Name ______________________________
Phone number ______________________________
Email (optional) ______________________________
Thank you very much for completing this survey! Please
return the survey in the enclosed pre-addressed, postage-
paid envelope to: National Research Center, Inc., PO Box
549, Belle Mead, NJ 08502.
Westminster Libraries online 60% 73% 65% 61% 66% 73% 51% 64%
Standley Lake Regional Park 81% 79% 79% 86% 77% 88% 68% 80%
Trail system/Open Space 80% 89% 91% 89% 85% 90% 80% 86%
Trail signage/wayfinding 56% 79% 68% 72% 62% 69% 61% 66%
Dog park 72% 83% 67% 71% 73% 78% 65% 72%
A neighborhood park 85% 89% 88% 88% 86% 90% 81% 87%
Senior activities.
Senior citizen activities.
Youth sports.
I would like to see Westminster take back their
parks from the homeless. You can't even go there
without them approaching & asking for money.
Indoor mall
Less car traffic, boulder pearl st mall concept.
Lots of parking.
Make the whale site open space!! No new
downtown Westminster.
One.
Places to lock up bicycles and nice walking paths.
Recent parking & security.
Senior services.
Tethered hot air balloon rides (the old mall
featured) small inner tube ride feature summer
water & winter snow.
Would not use.
Question 17a. What other sources do you prefer to use to get information?
A letter a note?
Aggregation websites (Yahoo news, Google
news).
alternative news websites
By mail.
Cell Phone News Apps.
City editor News Letter magazine.
City websites.
Community rental/leasing offices apt complexes.
Directly from source website.
Electronic sources.
Email
Email/Internet.
Faster intranet to news papers online/not paper.
FB/internet
Flyers.
Forbes, money, 5280.
Fox.
Google.
Google.
HOA?
How about a mailed newsletter?
How about sending old fashion mail this [?] &
use is gotten out of nano all this technology &
problems with.
I like the local Westminster paper.
Info w/water bill Westminster only newspaper 2
year delivered to all residents.
International news, publications.
internet
owned oprated not chain, genetic establishments.
and that westminister will support these small
business text ups!
An expanded Improved farmers market on
weekends.
Anime store/activities through the library.
Bars, Nightlife and Concert Venues
Book store, healthy eating choices.
Clothing shops , Restaurants.
Farmers market entertainment (outdoors).
Farmers market, Indoor pool.
Farmers market.
Great restaurants.
Higher quality, less chain restaurants.
Local foods Campus & Farmers Market.
Local not chain retail shops & restaurants.
More diverse reasonably priced restaurants.
More small restaurants. Park with benches to just
sit & enjoy.
Non chain entries, non chain coffee shop.
Patop restaurents access to hear see evening
concorts/ watee play gemrd.
Restaurant shopping.
Restaurants.
Shopping / restaurants.
Shops, Park.
Smaller local businesses. HC Accessibility &
good parking. Louisville has a great downtown
Community programs.
Sporting goods store hunting & fishing.
Top golf, Indoor batting cages.
trader Jo's more vegan restaurants.
Used book store, maurices, reasonably priced.
Water feature (e.g., splash pads, pool, etc.)
"Town square" with water feature & play area for
kids & outside table.
a free water spout feature in the middle :).
Arvada has one for children but its crowded. It
does draw huge crowds though.
A place for kids to play in the water.splash
pad/fountains.
A water park, state of the art library.
Fountain for kids.
Free splash Park, Natural (for kids to have
unstructured play) play ground, environmental
education process.
events.
Venue for entertainment & events, shaded areas
for informal gatherings (picnics), loop trail.
wildlife exhibition
Dog park
A dog park, small library branch.
Dog park with swimming opportunities for
them.
Dog park, playground, library.
Dog park (4)
Indoor dog training facility available by
reservation can be used for other activities as
well. Great need for large open area indoors.
Outside dog play area.
Sports areas/facilities (e.g., skate park, roller
rink, bowling alley, etc.)
(1) Outdoor workout Circuit. (2) playground.
A public rec center for seniors.
Basket ball courts.
Basketball courts. Display with history of
Westminster.
Bike park, open space.
Grass playing fields, valley parks, Dog friendly.
Horseshoe, bocce ball, an events area.
Ice rink.
Ice skating rink, outdoor park for events.
Ice skating rink, walking trail.
Ice skating, a learning center for kids so they can
play and learn at the same time while parents
shop.
Indoor rock climbing,exercise based pool with
lap lanes.
Kid safe rock climbing, kid friendly library for
parents w/ small kids where being noisy isn't
going to bother adults or students doing work.
Kids recreation & sports venue.
Obstacle course.
outdoor ice skating rink, climbing wall
public soccer field
Rec center and library.
Rock/water fall element. Spring fountains.
Nature elements/ small parks trees. No Tacky
low quality housing of any kind!
Roller rink ice skating rink.
Small gym.
Softball fields
Yoga studio, library.
New library location.
New library.
Public library Fishing lake for children
Public library, fountains for kids in summer.
Reading lounge w/sunroom/view attached patio?
Maybe w/ a coffee kiosk. Covered parking.
Recreation/library related activities, walking
trails.
Small free library boxes, trails, playground.
There should be a library in Downtown. Parks
for walking.
Trails/indoor track
A carousel walking trail/path/dog park.
Bike trail, /wolking.
Bike trail, movies.
Bike trails to connect entire area, family friendly
space like w/ access from all directions)
playgrounds.
Bike trails/running small library.
Connected trail system to area.
connectivity, programs
Greenbelt area trails.
Mile Markers on trails.
Park with walking trails/natural habitat skate
park to attract younger generation.
Pedestrian & bike friendly, paths to and through
new downtown, green space in & around area.
Place to walk & enjoy lunch outside. Ice skating
outside.
Places to walk around the area, adequate Free
parking
Running trails (3 5 mile loop).
Trail connection with other areas.
trail connectivity
Trail isaks, library.
Trail system & playground for special needs.
Trails for exercise.
Trails leading to the new downtown area
pedestrian overpass.
Trails/branch.
Walk & shop.
Walk Trail.
Walk, cultural event.
Walking area, recreation, library related.
walking path thru out. places to relax, sit, have
coffee. playgrounds for children
Walking paths.
Walking rusting places.
Walking trail around site; park to enjoy.
alley ice arena
Park for seniors/park & play ground for kids
fenced in so kids don't get stolen, yes to library
activities concert area.
Park to relax in small groups walkable areas.
Park with a pavilion.
Park with grass and large boulders and water
feature, climbing wall outdoor ice rink, farmers
market area, soccer fields.
Park with playground.
Park with some type of shelter.
Park with tables & internet.
Park, botanic garden.
Park, dog park, more stores.
Park, playground.
Park (3)
Parks & kids play area.
Parks & Recreation.
Parks with benches covered.
Parks, bike paths, walking paths.
Parks; a running track.
Picnic pavilion skating library.
Play place for kids and have smaller businesses
instead of corporations (similar to downtown old
Arvada).
Playground / Dual use business & housing.
Playground for children.
Playground park, Library branch.
Playground Walking Trails.
Playground, dog park.
Playground, splash pad.
Playground, Splash Park, Library Annex.
Playground (3)
Playground/splash park.
Simple park/shaded area; playground
Skateboard Park Center for teens to hang out.
Small Park.
City wide events, like fourth of July westy fest.
Community trash pick up large items.
Craft & art fairs flea markets.
cultural events, plays
Educational activities.
Enough
Events that celebrate is as Americans.
Family events.
Farmers market Keep it up.
farmers market.
Few residents attend not advertised.
Fewer events.
Free or low cost water areas for children to enjoy
in summer.
Holiday display lighting activities.
Holiday events.
I think government is doing too much churches
do this already & other organizations. We need
limited government.
I think the city hie a nice mix of events.
I think what has been offered is fine.
Maintenance!
More community volunteer info & events.
More events for younger children.
My husband and I enjoy the fireworks show
immensely!
Never used any of above.
Lots of trees and open space along with picnic
areas.
More bench seating.
More grass & natural elements.
Park Benches (2)
Park swings (bench type) facing mountain view!
Resting areas/benches/tables for easy group
activities or resting.
Trees and swings.
Trees (3)
Trees/ Landscaping.
Xeriscape/solar smart, environmentally conscious
design.
Other
Access to electrical outlets.
Actividades fisicas como zumba, aericbics.
(Physical activities like zumba, aerobics.)
Annual park festival bring local community
together at park.
Better parking.
Better signs @ parks to indicate where to more
trees dispose of bag with dog fever and plastic
bag receptacle.
Complete waste of taxpayer money to send 5
page survey twice.
Easy access Maybe public transportation.
Easy access.
Handicap parking.
Just keep returning and add more!
More foot races; 5k 10k.
Movie nights in the park
no golf courses
Power boat rentals at Standley Lake.
Recycling.
Safety: lighting,emergency call box,leash laws
enforced,poop laws enforce.
Small strip mall/park on 136th & Huron.
Something for all ages young & old.
Standley lake area is if safe? Rocky flats run off?
To be a park like parks use be Free not asked pay
deposit etc to have a son family gathering all
these restrictions it's ridiculous anymore.
Wheel chair accessibility.
A new basket ball court at Windsor park (with
lights with new baskets).
Activities geared toward adults (bike, rentals,
frisbee, golf, kickball league).
Baseball and basketball options
Baseball fields.
Basketball Court / sports.
Bocce Ball.
bring programs to parks
Disc Golf.
Exercise circuit built into parks.
Exercise station (pull up bar, pushup etc.)
Exercise stations.
Frisbee golf, lakes.
Ice rink(winter)/Roller rink(summer).
Kayak rentals
Larger open areas with grass for soccer, football,
volleyball etc.
Long open spaces for pick up soccer, volleyball,
frisbee etc.
Public soccer nets. Stop having these for schools
only.
Pull up bar/monkey bars or traveling rings.
Putt putt golf is always a winner makes $'s too.
Racquetball courts.
Sand Volley ball
Set up for slack lines & volleyball.
Skateboard pack and other fitness activities for
tweens & teens.
Soccer goals.
Tennis Court.
Tennis courts.
Various workout stations.
Work out area with TRX equipment and other
permanent structures
Workout equipment.
Facilities for shade or gathering
Band shells that actually get used.
Bar b que area.
BBQ's tables, benches, bathrooms wide
sidewalks, convenient parking.
Concert area.
Covered area for protection from the elements.
Covered pavilions or benches.
Covered pavillion.
Covered picnic tables, grills and plenty of trash
containers.
Gathering space, playground / multiple ages.
More covered picnic areas.
More covered tables.
Restroom (not portable).
Restroom facilities.
Restroom facility dislike the portable potties
immensely.
Restrooms with running water.
Playgrounds/activities, facilities for kids
Activities for small children climbing equipment
for toddler ages to 5 years.
Always include equipment for handicapped
children.
Children's play area.
Creative play areas, unique playgrounds,
walking/biking loop trails.
Epic playground.
Kids climbing wall
More swings for toddlers.
More swings, Dogbags.
More things for children to play on or with.
Multiple uses all ages: playground, picnic, trails.
New playgrounds more options for toddlers
under 5.
Padded grounds its better for teh kids & it
doesn't hold water & create water peddles.
Play area for children.
Play equipment.
Morro Bay, CA National Citizen Survey 2016
Northglenn, CO Resident and Non-Resident Surveys and Focus Groups 2014-2015
Northwest Colorado Council of Governments Needs Assessment 2016
O’Fallon, IL National Citizen Survey 2016
Pasco County, FL National Citizen Survey 2015 and 2016
Rock Hill, SC Strategic Planning Workshop 2015
Rosenberg, TX National Citizen Survey 2015
Sunnyvale, CA National Citizen Survey 2015
Surprise, AZ National Citizen Survey 2015
Wichita, KS National Citizen Survey 2014 and 2016
Related Publication
Arocha, JS and McCann, LMJ. “The Role of Behavioral Economics in Dual-Flush Toilet Design.”
Journal of the American Water Works Association, Vol. 105, No. 2, February 2013.
References
Wichita, KS National Citizen Survey (2014 and 2016)
Elizabeth Goltry Wadle, Principal Budget Analyst
(316) 268-4338, EGoltry@wichita.gov
Edmonds, WA National Citizen Survey 2016
Patrick Doherty, Economic Development and Community Services Director
(425) 771-0251, Patrick.Doherty@edmondswa.gov
Morro Bay, CA National Citizen Survey 2016
Sam Taylor, Deputy City Manager
(805) 772-6290, staylor@morrobayca.gov
Fort Collins, CO Utilities Customer Satisfaction Surveys 2015
Greeley, CO Comcast Survey 2015
Hamilton, OH NCS 2015
Horry County, SC NCS 2015
Lakewood, CO Trash and Recycling Survey 2016
Lebanon, OH Citizen Survey, 2015
Louisville, CO Citizen Survey 2016
Louisville, CO Recreation Center Tax Survey 2016
Louisville, CO Planning Surveys 2014, 2015
Lynchburg, VA NCS 2015
Minnesota Counties Citizen Surveys 2016
Morrisville, NC NCS 2014
North Port, FL NCS 2016
Northwest Colorado Council of Governments CASOA, 2016
Peoria, IL NCS 2015
Rio Rancho, NM NCS 2015
Saratoga, CA CASOA 2016
Steamboat Springs, CO Community Survey 2015
Thompson School District (CO) Community Survey 2016
Western Springs, IL NCS 2015
Westminster, CO Citizen Survey 2016
References
Alexandria, VA NCS (2016)
Jonathan Mahlandt, Office of Performance and Accountability
703-746-3724, jonathan.mahlandt@alexandriava.gov
Centennial, CO NCS (2016)
Kelly Ohaver, Customer Experience Manager
303-754-3318 , kohaver@centennialco.gov
Winter Garden, FL NCS (2015)
Marc Hutchinson, Senior Business Analyst
407-656-4111, mhutchinson@cwdgn.com
Orland Park, IL Business Survey 2013
PARCS Loveland, CO 2013
PARCS South Lake Tahoe, CA 2013
Parker, CO Citizen Survey 2007, 2009, 2015
Redding, CA Parks, Libraries and Bike Survey 2015
Rock Hill, SC Strategic Planning Focus Groups 2014
Rockville, MD Resident Survey 2005, 2007, 2008, 2010, 2012
Steamboat Springs, CO Community Survey 2015
Thompson School District (CO) Community Survey 2015
Westminster, CO Citizen Survey 2006, 2008, 2010, 2012
Westminster, CO Parks, Recreation and Library Needs Assessment Survey 2013, 2015
Wheat Ridge, CO Citizen Survey 2006, 2008, 2012, 2015
References
Littleton Resident and Business Surveys (2012, 2014, 2016)
Kelli Narde, Director of Communications and Marketing
303-795-3720, knarde@littletongov.org
Westminster, CO Parks, Recreation and Library Survey (2015, 2013)
Ryan Hegreness, Parks, Recreation and Libraries Operations Manager
303-658-2197, rhegrene@cityofwestminster.us
Louisville, CO Citizen Survey (2008, 2012, 2016) and Recreation Center Tax Survey (2016)
Meredyth Muth, Public Relations Manager
303-335-4536, meredythm@louisvilleco.gov
customers about their water services, a potential mill levy to fund needed water supply
infrastructure. In 2009-2010 she managed multi-phase project for the Denver Regional Council
of Governments (DRCOG) about transit-orientated development (TOD). The project began with
Web surveys, meetings and online forums with local government representatives, business
people and developers from 21 communities in the Denver-Regional transportation corridors
and used telephone, mail and web surveys to gather data from owners of businesses near rail
transit, their employees and residents near rail transit. She is currently in the field with the
second iteration of this study, repeating the business, employee and resident survey.
Selected Experience at NRC
DRCOG Who is TOD (transit oriented development) in the Denver Metro Region? 2015-2016
and 2009-2010
City of Honolulu Community Needs Assessment Surveys, 2010-2014
Fort Collins, CO Air Quality and Recycling Survey 2011
Tri-State Generation and Transmission, Survey of Customers 2008, 2009 and 2011
Kansas Department of Wildlife and Parks- Survey of Landowners and Hunters 2008
Colorado Drought and Water Supply Update- Survey of Municipal Water Providers 2007
Selected Publications
Bishop RC, Breffle WS, Lazo JK, Rowe RD, Wytinck SM. 2000. Restoration Scaling Based on Total
Value Equivalency: Green Bay Natural Resource Damage Assessment. Final Report. Prepared for
the U.S. Fish and Wildlife Service, the U.S. Department of Interior, and the U.S. Department of
Justice by Stratus Consulting, Boulder, CO. October.
Caldwell EM, Kobayashi MM, DuBow WM, Wytinck SM. Perceived access to fruits and
vegetables associated with increased consumption. Public Health Nutrition. October 2009;
12(10):1743–1750.
References
Castle Pines North Metropolitan District Water Survey
Pete Webb, Webb Strategic Communications
303-796-8888, pete@webbstrategic.com
DRCOG Transit Oriented Development Surveys 2015-2016 and 2009-2010
Anna Garcia, Regional Planner, DRCOG
303-480-6769, agarcia @drcog.org
City of Honolulu Community Needs Assessment Surveys, 2010-2014
Renee Espiau, AICP, Community Planning Branch
808-768-8050, respiau@honolulu.gov
ORDER TYPE with the City of Fort Collins within 30 days of notice of award. If contract is not
completed and signed within 30 days, City reserves the right to cancel and award to the next highest
rated firm.
FIRM NAME: National Research Center, Inc.
ADDRESS: 2955 Valmont Rd., Suite 300, Boulder, CO 80301
EMAIL ADDRESS: nrc@n-r-c.com PHONE: 303-444-7863
BIDDER’S NAME: Laurie Urban
SIGNATURE:
PRIMARY SERVICES ISSUES CONTACT: Laurie Urban, Senior Research Associate
TELEPHONE: 303-226-6990 CELL: N/A
EMAIL: laurie@n-r-c.com
Fax: 303-444-1145
Email: nrc@n-r-c.com
URL: www.n-r-c.com
Employees: 18
Services: Needs assessments,
surveys,
performance
measurement,
focus groups,
program evaluation,
benchmarking,
training and
technical
assistance, key
informant
interviews, strategic
planning