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HomeMy WebLinkAboutRESPONSE - RFP - 8156 PUBLIC BIKE SHARE PROGRAMZAGSTER PROPOSAL CITY OF FORT COLLINS RFP 8156 FOR PUBLIC BIKE SHARE PROGRAM Zagster 24 Thorndike Street • Cambridge • MA 02141 August 2015 Zagster Bike Share Proposal for City of Fort Collins Zagster, Inc. Confidential and Proprietary 1 August, 2015 Table of Contents Table of Contents Introduction 1. Project Understanding and Approach 1.a.i) Capital Elements - Infrastructure 1.a.ii) Capital Elements - Scope 1.b.i) Operations - System Functionality from User’s Perspective 1.b.ii) Operations - Business Model 1.b.iii) Operations - System Management and Operation {Proprietary} 1.b.iv) Operations - Socioeconomic Considerations 1.b.v) Operations - Software and Data Options 1.c.i) Bike Library Integration - 2015 Integration 1.c.ii) Bike Library Integration - 2016 FCBL 1.c.iii) Bike Library Integration - FCBL phasing of system and future build-out 1.d) Potential Partnerships, Sponsorships 1.e) Potential Schedule for Program Development {Proprietary} 1.f) Potential Strengths and Weaknesses 1.g.i) Data and Performance Tracking - Data Collection 1.g.ii) Data and Performance Tracking - Measuring, Evaluating, Tracking 1.h) Branding and Marketing 1.i) Requirements of Fort Collins 1.j) Sustainability 2. Qualifications and Experience 3. List of Project Personnel 4. Organization Chart {Proprietary} 5. Availability 6. Cost Schedule V. VENDOR STATEMENT: Exhibit: Insurance Requirements Appendix A - Resumes Zagster Bike Share Proposal for City of Fort Collins Zagster, Inc. Confidential and Proprietary 2 August, 2015 Introduction Zagster, Inc. understands that the City of Fort Collins, Colorado (the City) seeks to implement an automated, citywide bike share. In creating such a program, Fort Collins aims to enhance transportation options within the City (specifically by providing east-west transit connections to the MAX Bus Rapid Transit); to further grow bicycling as an efficient, sustainable mode of transportation; to enable mobility for people of all socioeconomic statuses; to encourage new people to try bicycling; to augment the popularity of the Fort Collins Bike Library (FCBL) by making bikes available 24 hours a day in a variety of locations throughout the City; to promote tourism and economic development; to serve as a first-mile / last-mile transit solution and reduce the need for vehicle commuting; to further strengthen the relationship between Colorado State University to the City; to support the City’s sustainability objectives; and to ultimately be designated a Diamond level “Bicycle Friendly Community” by the League of American Bicyclists. We are confident that a Zagster / Fort Collins partnership will help the City achieve these goals. The City has indicated that it has a budget of $40,000 per year as a sponsor of the bike share program. Zagster can launch a 22-bike, 4-station program within this budget this Fall. In doing so, Zagster will deliver a number of benefits to Fort Collins. First, Zagster’s low-cost, scalable model allows us to launch a program in such a short time frame. Many other bike share programs take 6-9 months to launch. Second, Zagster will deliver a bike share at a cost that no other citywide bike share provider can match. This enables the City to continue funding the FCBL and to direct funds towards other key transportation initiatives. Third, the Zagster service covers every component of the bike share system from end-to-end, and engages the local community for operations. Finally, Zagster will help the City grow the bike share program by partnering with additional sponsors, which will lead to added stations and more bikes, increasing the impact that the bike share program has in the Fort Collins community. Zagster has successfully implemented this citywide model in Cleveland, Albuquerque and Carmel, Indiana. We understand how to work with local stakeholders in small to midsize American cities to create and then grow dynamic bike share programs that meet a city’s unique goals. Our service model combined with our experience and operational expertise make Zagster the best solution for a bike share program in Fort Collins. 1. Project Understanding and Approach 1.a.i) Capital Elements - Infrastructure The Bike The Zagster8, our flagship custom bike, is built for accessibility and comfort. This bike is over 30% lighter and has more than twice as many gears as others in the bike share market, making it a great solution for a citywide program. The Zagster8 is the bike share bike that members want to actually own. Zagster Bike Share Proposal for City of Fort Collins Zagster, Inc. Confidential and Proprietary 3 August, 2015 The Zagster8 is custom built on the Fuji Breezer Uptown platform, winner of Bicycling Magazine's Editors' Choice for Best Commuter bike for an unprecedented four years in a row. In addition to its light aluminum frame, it is resistant to rust and the 26-inch wheels are strong, durable and perfectly suited for the stop-and-go nature of constant, shared use. The Zagster8 comes with a low-step frame style and includes puncture-resistant tires, integrated automatic front and back lighting, and a variety of safety and comfort features that keep riders happy. The Docking Station Zagster offers a proprietary docking station that is heavy duty, modular and intuitive for riders. And, in contrast to the typical citywide program kiosk, Zagster has moved all of the access management services to the cloud. This saves our customers an expensive hardware investment and provides a cutting-edge member experience. Zagster’s signage on the dock is simple and clear, providing key information on program’s website, mobile app and customer support phone number. Zagster customizes signage to each program’s brand, fostering a sense of place and community and welcoming people to become bike share members and frequent riders. Zagster Bike Share Proposal for City of Fort Collins Zagster, Inc. Confidential and Proprietary 4 August, 2015 Software and Related Technology There are several technological components included in a Zagster program. First, Zagster sets up a custom website for each program. The website features a list of sponsors of the program and includes a map of station locations, instructions for becoming a member, pricing details, instructions for how to check out a bike, an overview of the bike itself and a series of FAQ. Second, the Zagster mobile application for iOS or Android Zagster’s technology enables everyone in Fort Collins with an internet connection or a mobile phone to learn about and join the Fort Collins bike share program. 1.a.ii) Capital Elements - Scope Scope of a system that will benefit Fort Collins and General concept for placing stations + location requirements The scope of a Zagster program would address the transportation demand management needs of the City and enable Fort Collins to expand upon the success of the Fort Collins Bike Library (FCBL), offering both a larger fleet to the community and expanded opportunities for riders to check out bikes for short- term rides. Zagster recommends that, with a $40,000 budget, the City sponsor 22 bikes at 4 locations. With introductions from the City, Zagster will work with local organizations to fund program expansion as soon as possible, with a first expansion phase within the Fall. Based upon Zagster’s observations during its August 2015 visit to Fort Collins, recommended initial stations would be Downtown Transit Center, Old Town Square, Laurel MAX Station and University MAX Station. This is a “hub and spoke” strategy, which will provide a hub that sponsors will want to connect to. Zagster will work with Fort Collins to strategically choose sites for docking stations. Operationally, we look for sites that are visible at street level; located in areas that are considered desirable and safe for biking; readily accessible by foot or public transportation; close to local bike routes, tourist attractions, popular breweries and restaurants, major universities and other points of interest, make for the best locations. But since certain sponsors will require a station at their place of business, Zagster recommends that the City sponsors stations in the most central locations. Zagster has found this strategy to be successful in maximizing the city’s investment. Zagster’s Operations team works closely with local stakeholders to evaluate each site for these factors and provide options before station installation occurs, such as sizes of docking stations, whether they should be freestanding or fixed, the best options for power (120v, battery, or solar), and how to best obtain permitting, when necessary. Zagster Bike Share Proposal for City of Fort Collins Zagster, Inc. Confidential and Proprietary 5 August, 2015 1.b.i) Operations - System Functionality from User’s Perspective Joining as a Member To join the bike share, users will go to the Fort Collins website hosted by Zagster, or will download the Zagster mobile app, choose the Fort Collins bike share, and add their name, e-mail, phone number, and credit card information, before electronically signing a waiver. Starting or Ending a Trip Members with an iPhone or Android smartphone use the Zagster app to quickly generate a code to access the bike. Members simply enter the bike number, which is displayed in various areas on the bike, into the app. The mobile app immediately verifies the eligibility of the member, and makes sure there are no reported maintenance issues on the bike. If clear, the app displays a code that the member can enter into the lockbox on the bike. The whole process takes under 15 seconds. Members can see their location and map out a destination using bike paths. For users without a smartphone, Zagster supports text messaging for starting and ending trips. Riding the Bike Users simply enter the code onto the keypad on the bike’s rear rack. After a valid code is entered, the lockbox opens, providing access to the key to the bike lock. The key is tethered into the lockbox to prevent theft or misplacement. Members then use the key in the lockbox to unlock the bike’s U-Lock, and place the lock in its holster before riding away. Parking During a Trip One of the unique features of the Zagster service is the ability for members to securely lock up the bike at a non-Zagster station during their trip. This broadens bike usage, allowing members to stop at locations that do not have a Zagster station, and giving the program instant expandability. Reporting Issues Users receive 24/7 support from Zagster. Support can be contacted through the Zagster mobile app, mobile web, text message, or phone call to the Zagster call center for immediate multilingual support. Zagster Bike Share Proposal for City of Fort Collins Zagster, Inc. Confidential and Proprietary 6 August, 2015 1.b.ii) Operations - Business Model Zagster plans to launch the program in Fort Collins with “seed” funding from the City plus funding from a few local, high-value sponsors. Over time, as awareness of the automated bike share program grows and membership and ridership increase accordingly, Zagster will continue to source additional local sponsors at no extra cost to the city. Zagster has successfully implemented this “growth via sponsorship” model before, specifically in Albuquerque, where Zagster worked with City government initially and then opened up the opportunity for local businesses to get involved to aid expansion. After launching this year with 25 bikes, the ABQ program is now over 75 and is expected to expand to more than 150 in 2016. Zagster attracts sponsors through a variety of avenues (see Section 1.d). Studies have shown that association with a bike share program positively impacts a sponsor’s brand, increases awareness of the sponsor’s business, leads to higher retail foot traffic and increases the likelihood that the sponsor is viewed as a sustainable company. Zagster offers benefits that unlock this value. Based on our experience operating bike share programs for cities similar to Fort Collins, we suggest the following member fees:  24-hour pass: $6  Monthly membership: $15  Annual membership: $50, or $40 with valid student email address  Sponsor membership: Free Regardless of the plan a member chooses, Zagster recommends the following per ride fees:  First 60 minutes: Free  Additional 60 minutes: $3  Per trip maximum: $30 1.b.iii) Operations - System Management and Operation {Proprietary} Zagster Certified Mechanics The Zagster Certified Mechanic (ZCM) program hires local bike maintenance professionals. Applicants are required to have at least two years of professional bike maintenance experience to be considered. Zagster holds multiple interviews and conducts knowledge tests and background checks on qualified applicants. Zagster provides selected ZCMs with training on its leading internal mobile app maintenance technology. Maintenance Process From the Home Office, Zagster dispatches ZCMs to your bikes and locations on a 24/7 basis. To ensure conformance to Zagster standards, ZCMs are in constant contact with the Home Office using internal mobile applications. Zagster offers these core services: Zagster Bike Share Proposal for City of Fort Collins Zagster, Inc. Confidential and Proprietary 7 August, 2015  Proactive, comprehensive 30-point maintenance checks for every bike, every two weeks  Immediate remote disablement of bikes flagged for maintenance.  Full service for bikes that can be repaired on site  Removal and off-site repair of damaged bikes  Free replacement parts  Replacement bikes every three years Bike Rebalancing During the planning stages, we attempt to design programs that minimize the need for rebalancing while maximizing bike availability. As part of this process, Zagster provides two parking spaces for each sponsored bike. But occasionally, certain stations end up full. On an ongoing basis, Zagster’s mechanics use location data generated by the mobile app technology to reset stations to their optimal bike counts using vans, trailers, sleds, or people-power (depending on the size of the program) in an effort to make the bikes available to as many potential riders as possible. If a more efficient way to position stations is determined over time, Zagster may advise moving, reallocating or adding parking. 1.b.iv) Operations - Socioeconomic Considerations Zagster recognizes how important it is for people of all socioeconomic backgrounds to have easy access to bikes. As a technology-driven solution, Zagster supports mobile applications and text messaging for bike access, which supports anyone with a cell phone, and a credit or debit card. While this supports the vast majority of bike share customers, Zagster understands it does not support all. Zagster provides free programs in several communities around the country, such as Stark County, OH, and Jackson County, OR. In these programs, Zagster is open to people without cell phones and the underbanked. There is a great opportunity for the staff of the Fort Collins Bike Library to assist riders to open up the program in a similar way. While the majority of members sign up using the automated processes described elsewhere in this proposal, Bike Library staff can access Zagster’s Virtual Kiosk, enabling eligible riders with valid government identification to gain access to Zagster bikes in person without having to provide credit card information. Bike Library staff can see real-time bike availability and can start a trip for a rider. Riders will either receive a text message with the bike access information, or staff can write the access code on a Zagster-supplied temporary membership card, giving the rider access to a specific available bike. 1.b.v) Operations - Software and Data Options As highlighted in section 1.b.i, Zagster’s service includes the mobile application for iOS and Android, the custom website for the bike share program, and the dashboard that provides data to our customers. The dashboard displays membership and ridership data on a daily, weekly and monthly basis. It also displays bike-specific data such as whether the bike is in use or undergoing maintenance, the bike’s last location Zagster Bike Share Proposal for City of Fort Collins Zagster, Inc. Confidential and Proprietary 8 August, 2015 and its rental history. A comprehensive list of the data points featured in the fleet dashboard is included in section 1.g.ii. 1.c.i) Bike Library Integration - 2015 Integration Zagster seeks to complement the Fort Collins Bike Library to provide the leading, most comprehensive bike program in the country. The FCBL location, in the Downtown Transit Center, is a fantastic center for information on biking in FC -- and, of course, for renting a bike! With two programs for riders to choose from, we believe that identifying the ideal use cases for both the Zagster program and the Bike Library will be essential to integrating these two programs as the automated program launches in Fall 2015. Our recommendation is that Zagster bikes should generally be used for shorter trips, since stations are close by when and where people need them. With a quick check-out time, automated programs like Zagster are a solution for first-mile / last-mile transit connections. Zagster is a great option for people running errands, doing shopping, seeking light recreation, or going out to restaurants and breweries. Zagster is aware that visitors to Fort Collins have increasingly become the main users of the Bike Library. Zagster believes that the FCBL better serves visiting riders who are seeking a more recreational experience, whether riding the local trail network or visiting breweries. We have several ideas for integration of the two programs in 2015:  Enabling Bike Library Staff: Zagster sees the Bike Library staff’s face-to-face interactions with riders as informative, positive experiences and a key part of bike culture in Fort Collins. Given that the Bike Library has an operational model in place and impressive membership of 20,000+ people, Zagster sees an opportunity expand upon the popularity of this program by enabling FCBL staff to be “brand ambassadors” for bike share in the city. FCBL staff can educate people about the use cases for each bike service, such as why Zagster is the perfect way to connect with public transit options like MAX.  Providing Community Support: Zagster can provide marketing collateral (flyers, one sheets etc.) to the FCBL location in the Downtown Transit Center. Zagster can also provide “swag” (t-shirts, hats, etc.) for sale, or for giveaway. And when on site for events, Zagster’s brand ambassadors can be sure to promote the Bike Library as well.  Webpage Presence: Zagster will promote the Fort Collins Bike Library through the bike share homepage that Zagster customizes for the City. Zagster would leverage our existing member API to send the FCBL the membership information of new Zagster members who select to also join the FCBL, and host the Bike Library supplemental waiver for those users. This effectively creates a single membership/waiver portal for both the FCBL and Zagster programs. Note that the Zagster system would not handle Bike Library check outs or any other membership-related matters beyond initial signup, and that all technological integrations can only be possible if the FCBL technology can support them. Zagster Bike Share Proposal for City of Fort Collins Zagster, Inc. Confidential and Proprietary 9 August, 2015  Operations and Maintenance: As Zagster builds out its network of mechanics in Fort Collins, Zagster will work with the Bike Library to ensure that existing FCBL operational staff members are given preference for this work.  Access: In an effort to ensure that riders of lower socioeconomic status have access to bikes, Bike Library staff members can take information from a rider’s personal identification card and provide a promotional code for Zagster bike access. This would also serve as a solution for riders who do not have mobile phones.  Marketing Support: Zagster and FCBL could run a marketing campaign targeting each other’s members in an effort to cross promote the two bike share programs. One option is to brand the bike share program "Fort Collins Bike Library, Powered by Zagster.” 1.c.ii) Bike Library Integration - 2016 FCBL In 2016, Zagster will work with the City to evaluate how the Zagster program and the Bike Library are working together. For example, how bike library rentals have been impacted by the automated program; whether the two programs are complementing each other as intended; which trends have emerged in terms of ridership, rentals and frequent destinations; how much revenue has been generated by the two programs; average rental times; effectiveness of any co-marketing and co- branding efforts; and overall community understanding of the two bike options. At this point, Zagster can also explore providing call center support to Bike Library members by training our call center to manage support calls during times when the Bike Library is closed. 1.c.iii) Bike Library Integration - FCBL phasing of system and future build- out If the FCBL is eventually phased out, Zagster plans to offer a promotional discount on bike share membership to people who are transitioning from FCBL, as they are likely to have a lower expectation of price for a bike service. At this point, Zagster expects to provide a program in excess of 200 bikes. Zagster will ensure that it works closely with the City to ensure that the cultural values driven by FCBL are fostered and that Zagster promotes the overall bike culture that Fort Collins is known for by keeping the program unique and progressive. 1.d) Potential Partnerships, Sponsorships Zagster offers a sponsorship package that includes mentions in the press and social media; logo rights for the program’s website; logos emblazoned on each sponsored bike and station; and logos positioned within the mobile app. Zagster understands that the City places restrictions on advertising in the public right-of-way and is willing to engage with the City’s legal department to understand these restrictions and their impact on creating branding options for the program. As with other cities, Zagster will contact potential sponsors directly. A logical starting point would be contacting local businesses that have been designated “bike friendly businesses” by the League of Zagster Bike Share Proposal for City of Fort Collins Zagster, Inc. Confidential and Proprietary 10 August, 2015 American Bicyclists. Fort Collins has 39 bike friendly businesses (more than any city in the US) and we believe that almost all would be strong candidates for sponsorship. Another potential partner in growing the program would be Colorado State University. Universities across the country of all sizes have been adding bike share programs in recent years and Zagster is the leader in campus bike share, with over 10 Universities under management this Fall, including leaders like Ohio State, Duke, Yale, and Purdue. Universities leverage bike share programs both as a TDM solution and a fun, sustainable campus and community amenity. Growing the Fort Collins program to install a number of stations on CSU’s campus will further expand the reach of the program and more closely connect the University with the City. Other sponsors could include large employers like the major technology firms along East Harmony Road, the Poudre Valley Health System, and Fort Collins’ popular breweries. 1.e) Potential Schedule for Program Development {Proprietary} The estimated implementation/timeline below represents general launch categories broken down by Zagster’s functional departments. Sept Oct Nov Community Management Branding and Marketing On-bike x x Location Collateral x x x Print Materials x Digital Materials x Marketing Plan x Ridership Promotions x x x Call Center Scale Call Center x x Fleet Management Hire and Train Mechanics and Rebalancers x x x Complete Site Selection and Permitting x x x Locate Staging Facility to Support Launch x Warehouse -Build Bikes x x Zagster Bike Share Proposal for City of Fort Collins Zagster, Inc. Confidential and Proprietary 11 August, 2015 -Ship to Staging Area x -Unpack and QA x -Launch at Locations x x Technology -Update Website x x -Update Mobile App x x -Install and QA geofence hardware x x Business Development -Sponsor Outreach x x x -Sponsors Signed x x x -Phase 2 Launch x 1.f) Potential Strengths and Weaknesses Zagster’s service is a leasing model, providing the City with the necessary hardware, software, real time data applications, proactive and ongoing maintenance, 24/7 rider support, replacement services, customized marketing campaigns and general liability coverage required to offer a successful citywide bike share program. It takes serious resources to manage, maintain and market a citywide bike share program. Cities who purchase hardware and manage it themselves also suffer from stale hardware, while Zagster’s service model allows continuous upgrades. Zagster offers the fastest lead time in the industry when it comes to launching a new bike share program. With Zagster, the City can kick off the program in Fall 2015. Other bike share vendors carry turnaround times of 6-9 months. We’re biased - we love what we do. However, while also a strength, a potential weakness of the Zagster program is that the City of Fort Collins will not own the bikes and docking stations. Some cities prefer to own this equipment based on restrictions from their federal funding sources. 1.g.i) Data and Performance Tracking - Data Collection Zagster uses two main sources of data to track bike share activity: trip data collected when members start and end trips, and the location of bikes during trips. Any time a member starts or ends a trip, Zagster records the trip information, such as the member name, membership plan, bike number and start and end time. Then, Zagster tracks the site of bikes in real time using its mobile app and geofence technology. Zagster shares its data with customers for usage, planning and safety purposes. An overview of the reports that Zagster provides and what is included in each can be found in Section 1.g.ii. Zagster Bike Share Proposal for City of Fort Collins Zagster, Inc. Confidential and Proprietary 12 August, 2015 1.g.ii) Data and Performance Tracking - Measuring, Evaluating, Tracking Based on decades of experience in the transportation sharing economy, Zagster has built dashboards that clearly display the important data needed to evaluate the success of the program. Reports include member reporting (new and total memberships by plan), trip reporting (number of trips, trip length, and distance), location reporting (trip type, heat mapping, and direction requests), issue reporting (call center inquiries or incidents), and financial reporting (membership and usage revenue). 1.h) Branding and Marketing Marketing Plan Zagster provides complete bike share marketing services to engage and excite the community about the bike share. Proven marketing strategies include: Press Support Zagster will employ its public relations partner and internal communications resources to get media attention before, during and after launch. Zagster has made national headlines in magazines such as Forbes, Fortune, Wall Street Journal, and USA Today. For public bike share launches, our programs typically make large area newspapers and all local television networks. Zagster will make the most of the press opportunity at the program launch and for subsequent expansions. Event Marketing Zagster is there. For larger programs, Zagster provides event marketing through its community management team and brand ambassador program. Zagster attends community events and sets up shop to educate people on the program, pass out swag, and offer program promotions. Location Marketing Location signage identifies your stations to members, provides information on how to join for non- members and presents instructions for taking trips. At 12” x 48”, it includes plenty of space to promote the program and sponsor logos. Zagster Bike Share Proposal for City of Fort Collins Zagster, Inc. Confidential and Proprietary 13 August, 2015 Co-Branded Bike Baskets/Bikes Co-branded bike baskets are printed on weatherproof aluminum, mounted on the front of the bike basket and measure 8" x 4.38". Baskets can be used to locally market the program and drive awareness to support a local sponsor. Email and Social Media Marketing Zagster regularly communicates with members and potential members via email and social outlets. Example email and social efforts include: membership benefits, announcements regarding new bikes and locations and member surveys. Zagster promotes your program on social networks like Instagram and Facebook, so you don’t have to (although let’s face it, you’ll want to). 1.i) Requirements of Fort Collins Zagster asks that the City provide a financial contribution that enables the Zagster program to launch with at least 20 bikes and 4 stations. This will ensure that a program is actually in operation and visible to potential riders and sponsors. Zagster also asks that the City collaborate with Zagster to determine the optimal locations for the docking stations, the appropriate fee structure for the program and a strategic plan for expanding the program to include more bikes and stations. Zagster will also ask the City to provide data on Bike Library ridership over time to help optimize its integration with Zagster. Given the role sponsorships will play in growing the program beyond its initial phase, the program will benefit if the City makes introductions for Zagster to potential sponsors with whom the City has existing relationships. While Zagster will manage sponsorship sales, it will help the program grow faster if the City has a sponsorship development role. Zagster will also want to have a clear understanding of city codes concerning right-of-way advertising and sign codes for off-premise advertising on private property, so that the right sponsors are engaged from the beginning. Zagster asks that the City work with Zagster on permitting for station locations in the public right of way, and by making improvements to locations so that stations are safe and secure. 1.j) Sustainability Green Fleet Vehicles Rebalancing vans are the largest single ongoing emissions source in bike sharing operations. Zagster operates a distributed maintenance network of primarily bicycle-based field mechanics. Zagster may also employ large cargo bikes and bike trailers to carry equipment, which will increase rebalancing performance, especially during rush hour periods, and reduce emissions. Zagster Bike Share Proposal for City of Fort Collins Zagster, Inc. Confidential and Proprietary 14 August, 2015 Material Reuse Although we aim to keep all bicycles in operation for a full three-year service life, eventually all Zagster bikes are taken out of duty. Zagster has a national partnership with the YMCA to refurbish and donate retired fleet bicycles for use by underprivileged youth across the country. Purchasing Environmentally Responsible Products The Zagster fleet operations team uses environmentally friendly products wherever possible, including biodegradable bike lubricants, degreasers, and washes. Zagster uses no hazardous chemicals in the course of bicycle fleet operations. Year-Round Operations If mutually desirable, Zagster can provide year-round bike share operations. Our ability to leave stations in place through the winter can eliminate the substantial impact from vehicles required for annual station installation and removal. During winter operations, if applicable, Zagster will employ eco-friendly magnesium chloride ice melt and sand to keep stations safe and accessible. Corporate Office Practices The Zagster corporate office provides single stream recycling through a local services provider. Our goal is to divert 75% of all waste output away from landfill. Zagster uses reusable dishware, cups, mugs, and utensils in our office kitchen. Climate control is automatically managed by Nest thermostats to optimize energy use throughout the year. The office is lit by a combination of efficient fluorescent and LED fixtures attached to motion detector switches, so lights automatically shut off when a room is empty. Zagster encourages its employees to commute sustainably. Over 85% of Zagster employees walk, ride a bike or take public transportation as part of their daily commute. Corporate Responsibility Assessment As a rapidly-growing organization, Zagster is dedicated to the Triple Bottom Line framework and is a three-star GIIRS rated corporation for our strength in responsible governance, fair treatment of workers and positive impacts on both our human community and the ecological environment. Additional assessment details are available upon request. 2. Qualifications and Experience Years in Business / Overview of services offered and qualifications Zagster, Inc. was founded in 2007 as CityRyde LLC and was converted from an LLC to a C-Corporation and renamed Zagster in 2012. Zagster provides industry-leading, full-service bike sharing solutions to cities, universities, businesses, residential campuses and hotels. Zagster’s team includes multiple Zipcar veterans and a total of over 50 years of fleet operations experience. Zagster’s qualifications include having launched 90% of all US bike sharing programs over the last 18 months, including programs for cities like Cleveland, Albuquerque, and Carmel, IN; businesses like Zagster Bike Share Proposal for City of Fort Collins Zagster, Inc. Confidential and Proprietary 15 August, 2015 General Motors, Samsung, Novartis; and Universities like Duke, Purdue and Ohio State. Zagster is the choice for its service model, software offerings, operational expertise and track record of success. Names and location of similar projects {Proprietary} Name: Detroit Bike Share Location: Detroit, Michigan Service Provided: In July of 2013, Zagster launched bike sharing in Downtown Detroit in partnership with Quicken Loans. As a result of its success, additional companies have continued to join as sponsors and expand the bike share program in Detroit. These organizations provide funding, station permitting and marketing support. Zagster manages the program in its entirety, helping to make Downtown Detroit a more vibrant and livable community for its residents and employees. As of this writing, Zagster manages nearly 100 bikes in the Downtown area and is in the process of adding more. Date of Service: July 2013 to present Client Organization: Quicken Loans is primary sponsor. Other sponsors include Henry Ford Health System, Michigan.com, Starcom MediaVest Group, Zipcar, Jack Morton, the United Way of Southeastern Michigan, Fontinalis Partners, and the Southeast Michigan Council of Governments. Client Contact: R.J. Wolney Client Phone Number: 313.373.3761 Client E-mail: richardwolney@rockventures.com Sample: Zagster Detroit Program (zagster.com/Detroit) Name: Bici Bike Share Location: Albuquerque, New Mexico Service Provided: Zagster operates the City of Albuquerque (ABQ) Bike Share, which launched in downtown ABQ in summer of 2015. The ABQ Bike Share is organized by a non-profit in partnership with the regional council of governments and the city. The program is funded by grants from PNM, ABQ’s largest energy company, local private sponsors, the Mayor and the City Councilor. The program launched with 25 bikes, has since expanded to 75, and is continuing to grow with potential expansions to other cities in the region. Date of Service: May 2015 to present Client Organization: City of Albuquerque. Sponsors include PNM, Historic District Improvement Company, BikeABQ, FatPipe ABQ, SilverMoon Lodge, Albuquerque 2030 District, Albuquerque Convention Center and National Hispanic Cultural Center. Client Contact: Valerie Hermanson, Transportation Planner (Mid-Region Council of Governments) Client Phone Number: 505.724.3611 Client E-mail: vhermanson@mrcog-nm.gov Sample: Zagster in Albuquerque (zagster.com/ABQ) Name: Ohio State University Bike Share Location: Columbus, OH Service Provided: Zagster launched the Ohio State University Bike Share in August 2015. Zagster worked closely with OSU’s administrative stakeholders through the approval, funding, compliance and permitting processes. Zagster operates a full-service 115-bike program, including accessible options such Zagster Bike Share Proposal for City of Fort Collins Zagster, Inc. Confidential and Proprietary 16 August, 2015 as cargo bikes, hand-trikes, side-by-side tandem trikes, and recumbent trikes. OSU’s program is the largest and most custom university bike sharing program in the country. Date of Service: August 2015 Client Organization: Ohio State University Client Contact: Jennifer Cowley, Vice Provost for Capital Planning and Regional Campuses Client Phone Number: 614.292.5637 Client E-mail: cowley.11@osu.edu Sample: Zagster at Ohio State (zagster.com/ohiostate) 3. List of Project Personnel Note: Please see Section 2 for contact information for personnel references. All of the personnel named below have been involved in the projects listed. See Appendix A for Resumes for Project Personnel. Primary Responsibility for contract Ted Bronstein, Director of Sales Proposed Personnel for contract Tim Ericson, Founder & CEO Dan Sewell, Director of Operations Travis Reik, Senior Account Manager Jay Carberry, Sales Consultant 4. Organization Chart {Proprietary} Zagster Bike Share Proposal for City of Fort Collins Zagster, Inc. Confidential and Proprietary 17 August, 2015 5. Availability Zagster’s project personnel listed in this proposal will be fully available to participate in this project. Our Operations team and Community Manager are able to travel to Fort Collins to do site surveys, review logistics of the program launch and host launch events. Because Zagster’s service model is turnkey, we have launched bike share programs in as little as three weeks. If the City wishes to launch in Fall 2015, Zagster’s project personnel are able to meet this objective. In addition, Zagster is available for an in-person interview in Fort Collins on Thursday September 3, 2015. Zagster’s CEO, Timothy Ericson, is only available in the morning on that day, so the earliest time available would be strongly preferred. 6. Cost Schedule Below are total annual costs to the City. These costs include installation, setup, operation, ongoing maintenance and all other aspects of deploying a Zagster program for the City of Fort Collins. Note: these costs do not include any property improvements which may be desired by sponsors, such as concrete padding at their locations, the costs of which may vary by location. 22 Bike / 4 Station Zagster System Pricing Per Annual Upfront Price Initial Quantity Total Annual Cost Zagster Bicycle Year $1800 22 $39,600 Annual Total $39,600 Zagster Bike Share Proposal for City of Fort Collins Zagster, Inc. Confidential and Proprietary 18 August, 2015 V. VENDOR STATEMENT: I have read and understand the specifications and requirements for this Request for Proposal and I agree to comply with such specifications and requirements. I further agree that the method of award is acceptable to my company. I also agree to complete a SERVICES AGREEMENT with the City of Fort Collins within 30 days of notice of award. If contract is not completed and signed within 30 days, City reserves the right to cancel and award to the next highest rated firm. FIRM NAME: Zagster, Inc. ADDRESS: 24 Thorndike St., Suite 2. Cambridge, MA 02141 EMAIL ADDRESS: ted@zagster.com PHONE: 617.999.2887 BIDDER’S NAME: Ted Bronstein SIGNATURE: PRIMARY SERVICES ISSUES CONTACT: Dan Sewell TELEPHONE: (844) 924-7837 CELL: 508.455.5924 EMAIL: dan@zagster.com Exhibit: Insurance Requirements Zagster takes safety seriously, promoting bike education and helmet use within all customer programs, and instantly removing bikes when they are flagged for maintenance. But accidents can happen, and so Zagster holds industry-standard insurance coverage, including:  $2,000,000 General Aggregate  $1,000,000 Each Occurrence  $1,000,000 Product Liability  $1,000,000 Personal/Advertising Injury Limit  $1,000,000 Employer’s Liability Coverage  $1,000,000 Automobile Liability Coverage A Certificate of Insurance is available to customers upon request. Zagster Bike Share Proposal for City of Fort Collins Zagster, Inc. Confidential and Proprietary 19 August, 2015 Appendix A - Resumes Ted Bronstein, Director of Sales Ted leads Zagster’s sales team in working with potential customer to establish new bike share programs. Ted brings a constant focus on the value of bike sharing to members, customers and sponsors, establishing each program for success and growth. Ted brings years of experience in complex sales leadership positions with venture-backed technology startup companies, such as Yesware and Brightcove (NAS:BCOV), where he led the company in new client partnerships prior to its initial public offering. Ted is both a US and Netherlands citizen, where he studied in Utrecht and Amsterdam and cultivated his love for biking. He experienced first hand how biking can be the best transportation option in congested communities. Ted graduated with a B.A. from Bates College. Timothy Ericson, CEO and Co-Founder Timothy co-founded Zagster in 2007, after being inspired by the launch of the Velib’ bike sharing service in Paris. He merged his background in corporate IT at a Fortune 500 company with his passion for biking to create a company that now leverages technology to make bikes accessible to hundreds of thousands of Americans. As CEO, to execute this vision, Tim has raised more than $3 million in funding from leading venture capitalists. He holds an undergraduate degree from Drexel University where he received the Young Alumni Entrepreneur Award. He has volunteered for organizations such as the Network for Teaching Entrepreneurship as well as many educational institutions. Daniel Sewell, Director of Operations Dan applies his knowledge and experience from eight years at Zipcar, the world’s top car sharing service, to Zagster, the leader in the bike sharing industry. As a member of Zagster’s executive team, he contributes to innovation and continuous improvement. Dan’s Zipcar experience translates directly to Zagster’s focus on quality control and member-based performance enhancements. At Zipcar, Dan developed the first operational model, which became the flagship operation for the company, and the basis for Zipcar partners across the country. Dan leads the customer-facing teams responsible for logistics, maintenance and customer support. Dan’s operational skill is also used in Zagster’s internal business operations, including billing, tech support, operation center improvements and metrics for measuring success. Dan has a B.A. from Suffolk University. Travis Reik, Senior Account Manager Travis is responsible for managing all aspects of client relationships for Zagster bike share programs around the country. Travis’ core functions include: evaluating customer success using data and comparative analysis; implementing reporting methods and custom reporting for customer goals; building additional relationship channels for program growth; and creating and releasing regular marketing plans. Zagster Bike Share Proposal for City of Fort Collins Zagster, Inc. Confidential and Proprietary 20 August, 2015 Prior to joining Zagster, Travis held several positions over a five year career at Zipcar. As an Account Manager for Zipcar in its University and Secondary Market segment, Travis managed college, university, and city programs around the country. In this role, Travis launched 23 car share programs, handling partner relationships, fleet location and implementation oversight and providing ongoing marketing and customer support. Travis volunteers on an annual three day bike ride to benefit ALS research. Travis graduated with a B.F.A. from Carnegie Mellon. Jay Carberry, Sales Consultant Jay is a member of the sales team covering customers in the Central Region. His role involves working directly with customers to design customized bike share programs and generating sponsor engagement. Jay brings over 9 years of consultative sales experience and previously worked at Microdesk, a technology consulting firm to the design and construction industries, and at KLD Research, an environmental, social and corporate governance research provider to pension funds, investment managers and academic institutions. Jay has a B.A. from the College of the Holy Cross and an M.B.A. from Wake Forest University.