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HomeMy WebLinkAbout612457 CLAY POT CREATIVE - CONTRACT - RFP - 8666 MARKETING SERVICES FOR PFA ANNUAL REPORT (2)PROPOSAL CLAY POT CREATIVE | 418 SOUTH HOWES STREET | SUITE 100 | FORT COLLINS | COLORADO | 80521 CLAYPOTCREATIVE.COM 970.495.6855 PROPOSAL DATE PREPARED FOR PREPARED BY Marketing Services For PFA Annual Report Proposal No. 8666 January 26, 2018 Levi Moe, Project Manager levi@claypotcreative.com O: 970.495.6855 C: 970.203.5156 Poudre Fire Authority Project CLAYPOTCREATIVE.COM 970.495.6855 Clay Pot Creative Experience & About Us As evidenced by the name, Clay Pot Creative has hand-crafted custom marketing and graphic design solutions for nearly 20 years. From small upstart businesses to Fortune 100 companies and governmental agencies to non-profits, our philosophy is to work with each of our clients in order to intimately understand their brand, challenges, and audience to develop solutions specific to them. Our rich service offerings include: As a full-service marketing agency, Clay Pot Creative’s team of graphic designers, illustrators, marketing strategists, programmers, and more offer you senior level talent at all levels, bringing distinct, professional level experience to the table with your unique goals in mind. Clay Pot Creative has adopted a firm belief in sustainability and community, echoing the TBL framework shared by the City. From riding bikes and carpooling into our office to utilizing energy efficient lightbulbs and recycling, we are passionate supporters of sustainable movements and have partnered with several organizations that share this common goal. From a community and social perspective, Clay Pot Creative has donated our services to support Habitat For Humanity, Food Bank for Larimer County Realities For Children, 3Hopeful Hearts, UCHealth, and more to help better our community. On the following page, we invite you to learn more about the service offerings that would pertain to the Poudre Fire Authority’s annual report and our experience in each. • Annual Reports • Branding and logo design • Website design and development • Print media and brochures • Posters and flyers • Presentations and slideshows • eNewsletters • Print and digital advertising • Guides and books • Illustrations and infographics • Video and custom photography • Social media • Copywriting/editing • Print management • Marketing campaign development • Custom programming • Interpretive signage • Marketing collateral development • Promotional materials • Email marketing CLAYPOTCREATIVE.COM 970.495.6855 Clay Pot Creative Experience Overview Given the print and digital components of the Poudre Fire Authority annual report project, the entire Clay Pot Creative team would assist throughout to create an all-encompassing, cohesive narrative about your brand. • Professional Marketing: A visually rich annual report or website is only half the battle. Clay Pot Creative has also assisted countless businesses with deployment strategies, marketing plan development, and more to educate consumers, bring in additional revenue, and increase awareness. These talents would be of paramount importance during the introductory strategic planning sessions that shape the rest of the project. • Branding: From creating the names and visual identities of new brands to integrating with and evolving the identities of existing ones, Clay Pot Creative brings a wealth of experience in the branding world, working with organizations like Bohemian Foundation and UCHealth. • Public Relations: Having worked in a number of specific verticals, we can help craft press releases and create media packages as well as facilitate alliances with specific PR agencies that align with your distribution goals. • Social Media: Managing the social media accounts for several organizations, Clay Pot Creative helped increase the average likes/comments/shares by upwards of 350% for some clients through the strategic use of custom graphics, interactive discussions and contests, and other best practices. • Design: Our talented team has worked on designs across countless mediums, including websites, annual reports, brochures, interpretive signage, vehicle graphics, products, promotional materials, and more. This includes branded pieces for Fortune 100 companies like Arrow Electronics to consumer products found at your local supermarket like Canyon Bakehouse’s gluten free bread and beer can illustrations for local breweries. • Graphics: With an in house illustrator that has worked on Disney, Atlanta Braves, and the Olympic Games, graphic development for reports and other illustrative mediums are a forte for Clay Pot Creative. • Video Production: Our talented videographer, editor, and director has over a decade experience doing internal and external shots, interviews, time lapses, and more for companies like HP, Seagate, UCHealth, The United Way and more. • Communications: Your dedicated account manager has degrees from Colorado State University in marketing and English, allowing for the creation of a communications strategy as well as any requisite copywriting and editing at any stage of the project. Each of the services offered by Clay Pot Creative share the same hourly rates of $135/hour. The cost estimate portion of this proposal will better detail total cost estimates for this project. CLAYPOTCREATIVE.COM 970.495.6855 Your Project Team Clay Pot Creative Your production team is standing by to assist at all stages of your project, bringing their years of professional level experience to your project. By utilizing an interwoven philosophy to design, production, marketing, and video, each member of your team collaborates at all stages to provide a polished, professional final product in line with your goals. Cindy Kroeger/Owner & Creative Director For over 20 years, Cindy has applied her considerable graphic design skills to countless clients and marketing mediums. As the owner of Clay Pot Creative, Cindy oversees the creative direction of all graphics coming out of the agency. Originally from St. Louis, Cindy earned her Bachelor’s degree in Fine Arts with a concentration in graphic design from Colorado State University. Brian Kraus/Owner & Lead Developer In addition to his decades of work in software development and engineering, Brian also has over a dozen years of extensive geographic information systems (GIS) experience. From the development side of the equation, Brian handles everything from custom programming, database and e- Commerce integration to IT and website hosting. Brian’s career includes stops at Colorado State University, Hewlett- Packard, and the US Government. Levi Moe/Account Manager & Primary Contact Available 24/7 for any time requests and project updates, Levi serves as your dedicated account and project manager. A Colorado State University alum, Levi received his Bachelor’s in Business Marketing while receiving a minor in English and Creative Writing. Blending the world’s of marketing and content development, he will assist on any required copywriting and editing to give the annual reports their deserved flair. Doug Robinson/Art Director & Illustrator During his career, Doug has worked on projects for Disney, the Atlanta Committee for the Olympic Games, High Museum of Art, and more. As Clay Pot Creative’s in-house custom illustrator, Doug has crafted custom graphics for annual reports, print and digital advertisements, billboards, posters, banners, custom apparel, and more. Doug is an alumni of the School of the Art Institute of Chicago and has a Bachelor of Fine Arts from the Atlanta College of Art (now SCAD). CLAYPOTCREATIVE.COM 970.495.6855 Your Project Team Clay Pot Creative Torrie Wolf/Art Director The winner of multiple design awards during her illustrious career, Torrie has worked with national brands such as Vail Resorts, Microsoft, Hewlett-Packard, Waterpik, and more. Torrie’s experience runs the gamut in the design world with countless website designs, digital and print advertisements, logos, brochures, and more under her belt. From Los Angeles, Torrie received her Bachelor of Arts with a concentration in Graphic Design from CSU. Glade Lynch/Front End Developer Bringing years of agency experience, Glade has a rich understanding of numerous programming languages, including HTML, HTML5, CSS, JavaScript, jQuery, MySQL and more. An out of the box thinker, Glade is the resident technological problem solver, crafting signature solutions for the hardest programming problems faced. CLAYPOTCREATIVE.COM 970.495.6855 Clay Pot Creative Project Overview Looking to establish a cohesive identity between the printed and digital components of this project, Clay Pot Creative would map out the full scope of the project by engaging with PFA stakeholders to ensure that your vision, deadlines, and budget were kept. Strategic Planning: Coordinating with your team, the members of your Clay Pot Creative deployment would meet with you to engage on specific project goals and details, including learning of any past challenges and successes, detailing the vision and theme of the reports, and to begin preliminary discussions on success plans. This will also include the development of project timelines, including scheduling time for design reviews, video shoots, and ongoing strategy discussions. Printed Report Design: With the vision of the reports in hand, Clay Pot Creative will begin the work on layout, custom graphic development, and any requisite content editing and development. While framed within the scope of the printed report, these design features will be purposefully created for online use as well to maximize effectiveness and brand integrity. Video: Through engagement with the PFA Public Affairs and Communication Manager, reviewing existing video assets, and now realized graphics established during the printed report design process, a storyboard mapping out the vision of the video will begin. This approximate 2 minute video will ultimately include video shooting, editing, interviews, audio, production of graphics, and final file creation to be utilized on the website. Website Design and Development: Harnessing the insights and visuals gained throughout the scope of the project to date, Clay Pot Creative will design the user friendly, responsive website design. This will include interactive features such as charts, graphs, custom design features and priority placement of high level talking points to maximize readability. Analytics tracking will be included to monitor interaction with the website to help guide future design features and enhancement opportunities. Located just a few short blocks from the Poudre Fire Authority’s headquarters, meetings and ongoing discussions will be a staple of this project. With a scheduled completion date of May 25, 2018, Clay Pot Creative would place benchmarks on each stage of the project to guarantee the successful delivery of each element, including print times, redundancy video scheduling, unforeseen design edits, and more. By meeting and surpassing the May deadlines, we are confident the June presentation to the Fort Collins City Council is achievable. CLAYPOTCREATIVE.COM 970.495.6855 Printed Report Cost Estimate Upon completion of the strategic planning of the full scope of the report, Clay Pot Creative will work on the design of the printed portion, guiding the creative and direction for the subsequent video production and web presence. The charts, graphics, layouts and additional design features will all be developed for print and digital use. This would include: • 1 initial cover and layout concept, including: • Custom design layout • Content and photo placement • 1 rounds of revisions to cover and layout • 1 interior spread concept, including: • Custom design layout • Chart and graph development • Content and photo placement • 1 round of revisions to interior spread and layout • Printing and print management • 8 page bound booklet • Velvet 100# Cover • Velvet 100# Text • 250 quantity $5,250 • Estimate does include print costs. • Content to be provided by PFA. • Additional design concepts and/or rounds of revisions available upon request, billed at standard hourly rate. • Alternate print quantities available upon request. • Estimate does not include any mailing costs, including postage, envelopes, or assembly. CLAYPOTCREATIVE.COM 970.495.6855 Website & Video Cost Estimate Utilizing many of the graphic design features, textures, and brand elements established during the creation of the printed annual report, Clay Pot Creative will begin the design and development of the online component, including the integration of a new video. Working with the PFA and your Public Affairs and Communication Manager, the new video will repurpose any existing video assets in addition to new graphics and footage to create a new featured 2 minute video. This will include: • Storyboard creation • Full day video shoot at up to 2 locations • Custom video graphics including intro and outro • Interviews with selected staff, stakeholders, or citizens based on storyboard • Editing and final file creation In tandem with the video development, Clay Pot Creative will be working on the design and deployment of the website portion of the report, including: • 1 initial site concept, including • Custom design layout • Interactive graphic and chart creation • Video deployment • 2 rounds of revisions to concept • Responsive site construction to optimal viewing across desktops, tablets, and mobile devices • Analytics installation for ongoing site monitoring $8,100 – $8,700 • Proposal does not include any unknown technology costs including but not limited to website hosting, security certificates, or domain renewal fees. CLAYPOTCREATIVE.COM 970.495.6855 Clay Pot Creative References Toddy Rachel Robison Director of Operations 5185 E. 37th St. Loveland, CO 80538 217.891.0713 rachel@toddycafe.com Custom illustrations and graphics, communication and marketing strategy, website design, instructional booklets, reports, social media graphics, and many more, Clay Pot Creative has handled all the marketing and graphic design needs for Toddy, helping them to become one of the leaders in the rapidly growing cold brew coffee world. Dates: 2010 - Current Barista Pro Shop Jay Weller Owner 5888 Wright Drive Loveland, CO 80538 970.461.2555 jay@baristaproshop.com From the development of a rich eCommerce driven website to visually exciting tradeshow graphics, Clay Pot Creative has served as Barista Pro Shop’s dedicated marketing arm for years. This includes direct mail campaigns, promotional item procurement, search engine optimization, document creation and far more. Dates: 2008 - Current Realities For Children Craig Secher President 1610 S. College Avenue Fort Collins, CO 80525 970.484.9090 craig@realitiesforchildren.com A non-profit dedicated to ending child abuse and neglect, Realities For Children has engaged Clay Pot Creative for custom illustrations, annual reports, marketing booklets, shirt and apparel designs, posters, billboards, print and digital advertisements and more. These marketing efforts have helped raise well into the millions of dollars. Dates: 2005 - Current CLAYPOTCREATIVE.COM 970.495.6855 Examples of Work Samples Since Clay Pot Creative’s launch in 2000, we have had the distinct pleasure of working with countless organizations locally, nationally, and internationally. Our talented team of designers have crafted signature logos you can find on vehicles you see driving down the road, built custom packaging you can find in Target and Wal-Mart, designed and developed websites you have ordered from and far more. Some of our partners are billion dollar firms, others are one person operations. Some are small private companies, while others are large governmental entities. We take great pride in providing all of our clients with not only world-class graphic design services, but world-class customer care. The following pages represent a small portion of the work we have done that align with the needs of the Poudre Fire Authority. CLAYPOTCREATIVE.COM 970.495.6855 Samples Arrow Electronics A Fortune 500 company, Arrow Electronics has engaged with Clay Pot Creative on a number of projects utilizing our report development, custom illustration, and graphic design skills. This has included infographics, reports, posters, booklets, videos, interactive graphics, direct mail pieces, digital newsletters and communications, and more. Regular conference calls and visits to their headquarters in Denver to brainstorm existing and upcoming projects have been a staple of our working relationship to assure quality work, fresh ideas, and streamlined delivery of projects. CLAYPOTCREATIVE.COM 970.495.6855 Samples Colorado State University Working with dozens of different departments within Colorado State University, we have leveraged our graphic design experience on a number of digital and print projects. This has included annual reports, website designs, logo development, custom infographics, brochures, database development and more. CLAYPOTCREATIVE.COM 970.495.6855 Samples Bohemian Foundation A staple of the Northern Colorado community, Bohemian Foundation engaged Clay Pot Creative to refine their brand. Utilizing existing brand elements, we crafted a new logo for the organization and its companion companies. This was punctuated by the development of brand standards, company letterhead, marketing materials, reports, and more. CLAYPOTCREATIVE.COM 970.495.6855 Samples AEL Tracker A robust and interactive driven website, the Advanced Energy Legislation Tracker follows the status of energy related regulation across the US. The custom design allows users to simultaneously cross search by state, status, voting records and far more, producing interactive graphic elements such as charts and maps to easily relay information based on their unique search parameters. CLAYPOTCREATIVE.COM 970.495.6855 Samples Digon Systems A building asset management system with ties to the US Army Corps of Engineers, Digon Systems procured Clay Pot Creative since the very beginning. From helping to develop their brand name to their website design, business cards and outbound marketing mediums, Clay Pot Creative has assisted the firm and helped to capture a number of highly prized governmental contracts. CLAYPOTCREATIVE.COM 970.495.6855 Samples Realities For Children Local non-profit Realities For Children’s two primary events bring in hundreds of thousands of dollars each year to support the plight of abused and neglected youth in Northern Colorado. Clay Pot Creative handles the marketing for both of these events including posters, billboards, custom illustrations for apparel and merchandise, print and digital advertisements, banners, websites and more. CLAYPOTCREATIVE.COM 970.495.6855 Clay Pot Creative Vendor Statement Vendor hereby acknowledges receipt of the City of Fort Collins Request for Proposal and acknowledges that it has read and agrees to be fully bound by all of the terms, conditions and other provisions set forth in the RFP. Additionally, Vendor hereby makes the following representations to City: a. All of the statements and representations made in this proposal ae true to the best of the Vendor’s knowledge and belief. b. Vendor commits that it is able to meet the terms provided in this proposal. c. This proposal is a firm and binding offer, for a period of 90 days from the date hereof. d. Vendor further agrees that the method of award is acceptable. e. Vendor also agrees to enter into the City’s Service Agreement (sample attached) and submit proof of insurance naming the City of Fort Collins additional insured within 30 days of notice of award. f. If the Service Agreement is not completed and signed within 30 days, City reserves the right to cancel and award to the next highest rated firm. g. Vendor acknowledge receipt of X addenda. Firm Name: Clay Pot Creative Physical Address: 418 South Howes St., Fort Collins, CO 80521 Remit to Address: 418 South Howes St., Fort Collins, CO 80521 Phone: 970.495.6855 Authorized Agent of Firm Name: Cindy Kroeger Signature of Authorize Agent: Primary Contact for Project: Levi Moe Title: Account and Project Manager Email Address: levi@claypotcreative.com Phone: 970.495.6855 Cell Phone: 970.203.5156 READY TO GET STARTED? HERE ARE THE NEXT STEPS: 1) Get in touch and approve the scope and estimate 2) We both sign an agreement 3) You send the down payment 4) We get to work! CLAY POT CREATIVE | 418 SOUTH HOWES STREET | SUITE 100 | FORT COLLINS | COLORADO | 80521 CLAYPOTCREATIVE.COM 970.495.6855 Thank you for the opportunity Let’s Get Started We thank you for the opportunity of working with you. As a supporter of all that the Poudre Fire Authority does for our community, we would be honored to work with you on this undertaking. Given our experience in the annual report, custom graphics, and website development fields, we are confident that Clay Pot Creative would be an ideal partner. Please feel free to reach us at your leisure as you conduct your review with any questions that you may have. Our entire team is standing by to assist with any comments or questions you may have. Thank you again and I look forward to hearing from you.