HomeMy WebLinkAboutRESPONSE - RFP - 8049 NEW DOWNTOWN PLANproposalfor
FORT COLLINS NEW DOWNTOWN PLAN 8049
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Prepared by:
PROGRESSIVE URBAN MANAGEMENT ASSOCIATES
16i617" Street, Suite 262 1 Denver, Colorado 80202 ,
303.628.5554 I w`^iw.pumaworldhq.com
in association with
RUSSELL + MILLS STUDIO 1
KIMLEY-HORN P. U . M . A.
41
January 27, 2015
Fort Collins New Downtown Plan
approached building heights from what the view looks like at the street level from the pedestrian perspective. R+M will
prepare a variety of graphics that reflect the desired character and concepts that tie the downtown districts together.
Task y Deliverables:
• Public outreach materials and summary, vision statements
Phase 3 Choices and Strategies I Months 8 - iz
The P.U.M.A. team will prepare alternative concepts that addressthe issues from phase i and achieve the phase zvison. We
anticipate a series of Urban Design framework diagrams and sketches, and variations to the 3D model prepared by the City.
Task 5&6: Evaluate Choices and Identify Strategies
The P.U.M.A. team will collaborate with staff to create a draft downtown plan outline that includes the vision, physical
framework and action plan components. The outline would then be reviewed and evaluated by the working groups (at this
point in the process, they are envisioned as a single group as opposed to six distinct groups) to synthesize the primary
inputs into the process. The work session will include a priority -setting exercise to determine which actions and strategies
should be viewed as "transformative"— initiatives that are the most critical and that can shape downtown's long term
future if implemented within the next five to ten years. The complete planning package will begin to take shape, with
outlines for the following components:
• Vision elements and core values for the future of downtown Ft. Collins
• Framework that provides an illustrative mapping of key concepts and improvements
• Action plan that identifies both i) strategic program initiatives and z) transformative projects
The P.U.M.A. team will assist city staff with interactive public events to gather input on alternative choices and downtown
strategies.
Task 5&6 Deliverables:
• Preliminary choices and strategies, refined choices and strategies, public outreach materials and summary, draft
downtown plan outline
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Fort Collins New Downtown Plan
Phase 4 Plan Development I Months 12 - 17
Task 7: Policies and Recommendations
A strategic and action plan document emerges during the final phases of the project. As policy, program and investment
priorities emerge during this phase, the consultant team will evaluate the organizational structure of Ft. Collins and its civic
partners and assess their capability to carry out transformative initiatives. Organizational recommendations regarding the
allocation of energy and resources will begin to take shape.
Task? Deliverables:
• Preliminary and refined policies and recommendations, supporting text and graphics
Task 8: Draft Plan
The City of Ft Collins will lead the development of the draft plan with text and graphic input by the P.U.M.A. team. We
suggest a work session be held between city staff developing the plan and relevant P.U.M.A. team members to begin a
mock-up of the plan layout and its contents that includes del iverables from Tasks 1-7. The team will assist City staff in testing
the policies and recommendations through stakeholder and public outreach.
Task 8 Deliverables:
• Text and graphic content for draft plan, public outreach materials and summary, attend public events to present
draft plan, present draft plan to boards, commissions, and stakeholders (up to 3 presentations)
Phase 5 Implementation Plan and Adoption I Months 15 -18
Task 9: Implementation Action Plan
Based upon the working group responses to the draft plan components, a final New Downtown Plan will be prepared by the
City staff with input from the P.U.M.A. team. For each transformative initiative, the following detail will be provided by the
consultant team:
• Project sequencing (list of short-, mid-, and long-term action items)
• Roles of responsibilities of the City of Fort Collins and other civic partners
• Estimated costs and financing options
• Benchmarks to measure success
Task.9 Deliverables:
• Implementation approach and action item list
Task io: Plan Preparation and Adoption
The final plan prepared by City staff will be presented to select City boards and commissions and City Council for
adoption. The P.U.M.A. team will present at up to three meetings.
Task so Deliverables:
• Presentation materials, final text and graphics
P.U.M.A. 8
P.U.M.A.
CONSULTANT LEAD
J.J. Folsom
Project Manager
Urban Design, Transportation, Outreach
Brad Segal
Principal -in -Charge
Lead Economist/Strategist, Outreach
Erica Heller
Land Use Regulations, Sustainability, Outreach
Erin Lyng KIMLEY-HORN
RUSSELL + MILLS Market Research
Dennis Burns and
Craig Russell and Paul Curtis Rowe
Mills Parking, Outreach
Urban Design, Public
Realm, 3d Visualization,
Design Outreach
URBAN TRANS BRENDLE
Matthew
GROUP
Kaufman Dave Wortman
Transportation, Sustainability
TDM/TMA
P.U.M.A. 9
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Fort Collins New Downtown Plan
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rtocrtssrrt etrAM=rogressive Urban Management Associates iP.U.NI A.) Is a national leader in advancing downtown and
arlltcaiart usuants mmunity development. We advise clients on a wide range of management, marketing, financial and
'plementation tactics that help communities and organizations create and sustain thriving places.
CONSULTING SERVICES
Economic Development Strategic Planning
Strategies
P.U.M.A.s economic development
strategies merge an understand-
ing of the marketplace with orga-
nizational development to create
realistic action plans and the tools
to implement them.
Downtown Action Plans:
Market -based downtown action
plans evaluate trends, demographics,
community priorities, stakeholder
perspectives and place -making op-
portunities to create a distinctive
niche and positioning strategy for
downtown. Recommendations are
developed for public/private part-
nerships to mobilize leadership
and capital for implementation.
Neighborhood -Based Economic
Development:
We tailor neighborhood economic
development strategies to capital-
ize on local market opportunities.
In addition to extensive community
outreach, the process may include
a market analysis, resident survey
and/or development feasibility
analysis. Implementation tactics
are designed to best fit the unique
economic, political and budgetary
characteristics of communities.
P.U.M.A. helps create, grow and
refocus organizations that advance
downtown and commercial corri-
dor revitalization, community
health and development and
other civic agendas.
Strategic Plans:
P.U.M.As approach identifies
business centers within community
development organizations and
seeks operational solutions to im-
prove effectiveness, accountability
and fiscal sustainability. We engage
our clients in building consensus
among board members, staff and
constituents, resulting in a seamless
transition from plan to implemen-
tation.
Community Engagement:
P.U.M.A. designs and facilitates a
variety of engagement techniques
that are tailored to fit each project
and community. Options include
one-on-one and roundtable discus-
sions, online and social network
applications, and a variety of inter-
active public forums. Leadership
retreats and workshops gain con-
sensus and alignment for strategic
plans, providing the vision and
focus necessary for success.
Creating Healthy
Communities
P.U.MA. makes the economic case
and develops strategies to imple-
ment active living and fresh food
access initiatives.
Healthy Places:
RLI.M.A. is the technical assistance
provider for the Colorado Healthy
Places Initiative, a pioneering effort
designed to encourage active living
and improve health outcomes
through changes to the built envi-
ronment. We employ our market -
based philosophy to develop and
execute plans that will create
healthier communities.
Fresh Food Access:
P.U.M.A. brings an economic and
community development perspec-
tive to the challenge of eliminating
"food deserts" We work with com-
munities to increase access to fresh
food and serve as the marketing
and technical assistance provider
for the Colorado Fresh Food Financ-
ing Fund.
Community Development
Tools
Changing economies require in-
novative public/private financing
approaches to advance projects
and programs.
BID Creation, Expansion
and Renewal:
P.U.M.A. is acknowledged as an
international leader in business
improvement districts (BIDS), bring-
ing experience from throughout
North America and a track record
of success to BID development,
start-up and operations. We facili-
tate a participatory process with
property owners, merchants, resi-
dents and other stakeholders to
determine priorities and develop
an overall management game
plan. The result is a BID crafted to
fit local legislation, markets and
other realities.
Community Development
Financing:
We have worked with a variety of
community development financing
tools and special districts, including
downtown development authorities
and tax increment financing.To help
attract and direct investment, we
have helped form community de-
velopment corporations, multi -bank
loan programs and other grassroots
approaches.
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russe4mills
studios
Fort Collins Old Town Alleys
Redevelopment
Fort Collins Downtown Alley
Enhancements
141 s. college ave., suite 104 fort col Iins, colorado 80521
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p:970.484.8855 e: info«russellmillsstudios.com
com anp Yprofile
Russell + Mills Studios will act as a subconsultant to PUMA, bringing urban design, planning and
•
corridor design skills to the project. We bring a strong collaborative attitude towards the project and
will actively engage in public involvement efforts. We envision maintaining a strong collaboration
with City Staff on all Urban Design related efforts, taking advantage of our nearby location with
•
frequent face to face meetings to help facilitate this portion of the project.
Urban design, streetscapes, and corridor planning is at the core of our practice. Our experience
working with several state DOT's as well as municipalities provides us with a basis for addressing a
variety of streetscape conditions including commercial corridors, downtown conditions, parkways
and arterial roadways. Our experience working in Fort Collins'downtown brings us an understanding
of issues such as building height, streetscape opportunities and other public spaces that could
continue to enhance the overall appeal of the unique and irreplaceable character found here.
We share a design philosophy focused on creating memorable and comfortable places that resonate
with people, and design accountability is an important value to us as well, and we take strides to
ensure that the various effects of a design or planning decision are well understood by both clients
and ourselves.
Our approach to design is collaborative and inclusive, involving a variety of stakeholders, including
property owners, city/county staff, and others to resolve a variety issues and find solutions that are
appreciated by all. We have extensive expertise in public outreach and communicating our designs
to stakeholders for input and consensus. Our firm have extensive experience with sustainable
practices and have completed a dozen LEED projects in the past four years.
Landscape Architecture+ Urban Design + Master Planning
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DISCIPLINES
With Kimley-Horn, your best interest will always be the focus of our efforts. Our long
> Aviation
history of successful projects — efficiently managed from inception through facility ded-
ication — is your assurance that Kimley-Horn will efficiently assist you throughout the
> Construction Management
development process and provide the right design solutions. Whether we are working
> Electrical
on a local -single -site project or a national program with multiple sites, we consistently
> Environmental
create value for our clients.
> Geographic Information
As a full -service consulting firm, we can provide you a full range of our land develop -
Systems (GIS)
ment services including comprehensive engineering, planning, and environmental ser-
> Intelligent Transportation
System (ITS)
vices. This gives you the comfort of knowing that a wide range of activities are all under
the management and quality control of one firm. The benefit to you means less coor-
> Land Development
dination that you need to perform, better decisions, better communication, increased
> Landscape Architecture
productivity, and quicker, more accurate project deliverables that are consistent with
> Master Planning
your needs.
KIMLEY-HORN PROJECT EXPERIENCE
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»2 ►ABOUT KIMLEY-HORN
O URBAWRANS
N O R T H A M E R I C A
URBANTRANS FIRM OVERVIEW
Our Mission: 'To create sustainable environments by developing
and advancing innovative transportation solutions."
UrbanTrans North America is a woman operated and owned urban and transportation
planning and social marketing firm with North American offices in Denver, Atlanta,
Toronto and Washington, D.C. UrbanTrans specializes in innovative transportation
solutions, with a focus on multi -modal transportation planning, demand management
programs, market -based policies, stakeholder outreach and strategic planning.
Additionally, UrbanTrans develops and implements marketing plans and campaigns
specifically designed to alter travel behavior. Our audience -focused marketing strategies
produce solutions designed to create sustainable travel behavior that improves our
environment and communities. Our clients include public agencies, commercial
developers, special-purpose districts, metropolitan planning organizations, employers
and transportation management associations (TMAs).
UrbanTrans has a reputation for developing effective, non-traditional transportation
solutions that maximize the performance of existing transportation investments and
enhance travel options. Our philosophy is that increasing the availability and viability
of convenient travel choices for all travelers benefits communities, employers,
developers and citizens by reducing transportation infrastructure spending, alleviating
congestion and improving air quality. Developing a balanced, multi -modal
transportation system also supports more efficient and flexible land use alternatives
for both public agencies and commercial developers.
brendle
Firm Description
Brendle Group is a strategic planning and engineering consulting firm that has been actively practicing
sustainability for over 18 years, specializing in sustainability planning, economic development, energy
management, climate protection, water conservation, and sustainable design. Founded in 1996, Brendle
Group was a pioneer in the now flourishing field of sustainability. Among sustainability consultants,
Brendle Group is a rare find, also having a dedicated business practice in economic development that
includes bringing energy efficiency to scale and growing local jobs in the process; cluster -based
cleantech initiatives; and downtown and neighborhood districts.
Brendle Group often partners with other planning, engineering, economic, environmental, and
transportation consultants and is known for its ability to develop innovative solutions and build
interdisciplinary teams to tackle projects of any size. Located in Fort Collins, Brendle Group has
supported the City of Fort Collins in its energy, climate, and sustainability efforts for well over a decade,
working as a close partner with the City to develop a variety of award -winning plans, programs, and
projects. Moreover, Brendle Group's building is a showcase of energy and water efficiency measures,
and its employees have close ties to the downtown area, Colorado State University, and the Mason
C Corridor.
In addition to strong local experience, Brendle Group serves clients nationwide and has completed or is
working on over 250 sustainability projects for over 150 clients across 25 states. Several of these clients
are cities like Fort Collins that are actively seeking to integrate triple -bottom line analysis and
sustainability considerations into their decision -making and planning processes.
With its staff of engineers and community planners, Brendle Group offers clients a broad understanding
of sustainability concepts from both quantitative and qualitative perspectives. The firm's range
experience spans strategic sustainability planning and evaluations for neighborhood and comprehensive
plans, programs, and projects; energy and water conservation evaluations; greenhouse gas inventories
and carbon reduction strategies; green building; and sustainable economic development. Brendle
Group's approach leverages the strength of its engineering roots and its ability to rigorously quantify
sustainability outcomes along with its strategic planning expertise and abilities to help communities
holistically evaluate sustainability through the lens of the triple bottom line.
Brendle Group not only develops sustainability plans and evaluation systems, it also focuses on assisting
communities and organizations to take their sustainability efforts to the next level, helping convert their
plans and systems into implementation. This is accomplished through guidance and specific
implementation tools for ongoing improvement; training of staff and driving organizational change; and
developing reporting and indicator monitoring programs to communicate to decision makers and the
community. Through both strategic planning and implementation support, Brendle Group helps
communities implement programs and initiatives with positive "triple win" outcomes — benefits for the
economy, environment, and community.
RELEVANT PROJECTS AND REFERENCES
ACC
PROGRESSIVE URBAN
MANAGEMENT ASSOCIATES
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January 26, 2015
City of Fort Collins Purchasing Division
215 North Mason St., 2°d Floor
Fort Collins, Colorado, 80524
Re: Proposal No. 8049 New Downtown Plan
Dear Fort Collins Selection Committee:
On behalf of Progressive Urban Management Associates (P.U.M.A.), I am pleased to submit this
consulting proposal in response to the City of Fort Collins' interest in leading and creating a New
Downtown Plan.
Progressive Urban Management Associates (P.U.M.A) is a real estate economics and
planning consultancy offering management, marketing, financial, and urban design expertise to
advance downtown and community development. In the past 21 years, P.U.M.A. has assisted more
than 200 clients in 35 states, the District of Columbia, Canada and the Caribbean. We have
familiarity with Downtown Fort Collins, having worked on the 2004 Downtown Strategic Plan. A firm
profile, team resumes, project descriptions and references are attached and additional information is
available at our website at www,pumaworldhq.com.
Along with Fort Collins -based Russell + Mills Studio and Kimley Horn, we have put together a team
of local and national experts that will bring a unique approach to Downtown Fort Collins.
1. Focus on implementation — We look at implementation opportunities from day one.
2. We have led and supported downtown efforts in a variety of similar cities in the U.S.
3. We bring both local knowledge and national expertise.
4. Continuity with downtown planning in Ft. Collins. We worked on the 2004 Downtown
Strategic plan which allows us to hit the ground running with the New Downtown Plan.
5. Our "on -call approach" is best suited for the client -consultant relationship outlined in the RFP.
The Fort Collins New Downtown Plan RFP outlines a non-traditional client consultant relationship in
that the city will play a major role in leading the project and will rely on consultants for specific tasks.
P.U.M.A. is fond of this approach and we are proposing a unique "on -call" approach meaning that
the City will enter a partnership with our team and will include members or our team "as needed" to
fulfill specific technical expertise.
We bring both Front Range and national reach in downtown planning. In recent years, we have
guided downtown strategic planning efforts in Denver, Norfolk, Cleveland, Indianapolis, San Diego,
Grand Rapids and Covington. We have also worked on downtown planning assignments in town -
gown cities, including Boulder, Greeley, Lincoln, Rochester, Stillwater and Berkeley.
The core project management team from P.U.M.A„ president Brad Segal and senior associates J.J.
Folsom and Erica Heller, offer nearly 70 years of hands-on experience in market -based urban
planning, downtown development, transportation and community outreach. We will be joined by
1616 SEVENTEENTH STREET Craig Russell and Paul Mills to lead urban design, and Dennis Burns to pilot parking initiatives.
6 U I T E 2 6 2 Thank you for the opportunity to submit this proposal for your consideration. Please contact me at
303-628-5554 or brad(o)pumaworldhg.com if I can provide any additional information.
DENVER, (OLDRAOO 80202
Sincerely,
TELEPHONE. 303/628-5554
FAX: 303/628-555I Brad Segal, President
www.pumoworldhq com
Fort Collins New Downtown Plan
P.U.M.A RELEVANT PROJECTS AND REFERENCES
Greeley, Colorado
Downtown Investment Strategy (2011)
To help guide investment decisions and the evolution of downtown
Greeley over the next ten years, P.U.M.A. completed the Downtown
Investment Strategy for the Greeley Downtown Development
Authority. The Investment Strategy process included the development
of a complete economic profile to identify Greeley's current and future
market opportunities. Community outreach included a series of focus
groups with key stakeholder groups and an online survey that secured
more than i,000 responses. To guide future investment, the resulting
Investment Strategy identifies four specific sub -districts within the
downtown. Recommendations are provided in the areas of:
• Economic Development, including the identification of new
business opportunities, creation of a formal dining and
entertainment district and priorities for the use of City and DDA
incentives;
• Experience, including recommendations to activate downtown
ranging from special events to public safety to consumer branding;
• Public Realm, providing targeted investment strategies to improve
overall connectivity, parking management and infrastructure.
The implementation section of the Investment Strategy provides
detailed recommendations for DDA budgeting, staffing and an
investment filter for evaluating future developer inquiries.
Reference:
Pam Bricker
Executive Director
Greeley Downtown Development Authority
970.356.6775
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Fort Collins New Downtown Plan
Cleveland, Ohio
Downtown Organizational Assessments (2003, 2oo8, 2013),
SID Formation (zoos) and Renewal (2009),
"Step Up Downtown" Strategic Plan (2014)
P.U.M.A. has enjoyed an ongoing relationship with the Downtown
Cleveland Alliance (DCA) over the past ten years. Initially, Brad Segal was
part of a team sponsored by the International Downtown Association that
provided an organizational assessment in 2003. Based on an evaluation of
best practices and local market dynamics in Cleveland, the creation of a
special improvement district (SID) was recommended.
P.U.M.A. was hired by DCA in zoos to help create the SID. Tasks included research, stakeholder outreach, plan
development, campaign coaching and development of a base level of service agreement with the City. The
Downtown Cleveland SID was subsequently formed generating more than $3.5 million to support cleaning,
safety and marketing services. P.U.M.A. was retained again to assist with the reauthorization of the SID in 2009.
Despite challenging economic conditions, the SID was successfully renewed.
Earlier this year, P.U.M.A. teamed with the Kent State University Cleveland Urban Design Collaborative to
complete the "Step Up Downtown" strategic plan for DCA. "Step Up" provides a road map for DCA through the
next investment cycle and prepares the organization for the upcoming SID renewal process, offering
recommendations for improving the downtown's economy, environment and experience. The strategic plan
included a robust public outreach process and a market analysis that looks at downtown's investment
opportunities within the context of global trends shaping American cities.
Reference:
Joe Marinucci, President & CEO, Downtown Cleveland Alliance
2i6.736.7799 imarinucci(a)dcacleveland.net
Indianapolis, IN
"Velocity" Downtown Strategic Plan (2013)
P.U.M.A. assisted Indianapolis Downtown Inc. in a strategic planning effort,
Velocity, which realigns the vision and priorities for Downtown to be in sync
with market and investment opportunities anticipated over the next five
years. Indy's Velocity provides the building blocks to begin the
transformation of the downtown from a 9-5 employment and entertainment
center to a multi -dimensional 24/7 neighborhood. The detailed Velocity
Action Plan encompasses economic development, public space activation,
transportation options, environment and experience, housing and livability,
and arts, culture and sports. The Velocity plan is grounded in reality, informed by more than 4,000 stakeholder
inputs, a market assessment, housing study and research quantifying the economic importance of Downtown.
Reference:
Sherry Seiwert, President & CEO, Indianapolis Downtown Inc.
317-237-2222 sherrv(a)indydt.com
Fort Collins New Downtown Plan
Covington, Kentucky .
Center City Action Plan (2022) ■
Completed in the summer of 2012, the Covington Center City Action Plan provides a ■
market -responsive blueprint for the revitalization of Center City Covington. Prepared for ■
the City of Covington and through a livable community HUD grant, the Action Plan was
designed to prepare Center City Covington for the next investment cycle, providing a
vision and tactics to mobilize, unify and leverage resources from a variety of organizations
that share an interest in creating a more prosperous city. •
P.U.M.A., supported by the design team of MKSK, the University of Cincinnati Niehoff Studio, m+a, and New
York -based MJB retail consulting, led a planning process in Covington to identify short and mid-term
development opportunities and investment priorities for Center City. The Action Plan identified specific areas of
Center City to focus on as the immediate investment priority areas and identified three primary activity centers
to focus plan recommendations and strategies: strong economy, inviting public realm and strong neighborhoods.
The plan lays out geographic investment priority areas, the blueprint for two potential Business Improvement
Districts in Center City, as well as an organizational framework that unifies several likeminded groups to
implement plan recommendations. A zoning evaluation that included recommendations to the center city code
was the first component of the plan to be implemented.
Reference:
Larissa Sims
Assistant City Manager, City of Covington
Lsimsna covingtonky.gov
859-292-216o
Fort Collins New Downtown Plan
City and County of Denver, Colorado I Denver TOD Strategic Plan Update (2013-1014)
Given the substantial progress made since
the 2oo6 TOD Strategic Plan, successful
models from other communities and the
evolution of TOD planning overall, the City
and County of Denver updated their plan in
a manner that was responsive to more in-
depth economic and market analysis. J.J.
Folsom was the team project manager
while with MIG. He led the team to develop
a plan that contains more specific priorities
and actions, and considers the latest best
practices and lessons learned since the 2oo6
plan was completed.
The project approach was designed to
respond to the key issues the strategic plan
needed to address. Internally, the strategic
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plan update required deeper collaboration
and buy -in to ensure there is greater collaboration and application across departments and programs. This
required a process that was highly inclusive and participatory to ensure that the varying needs of the departments
and programs were addressed. The plan is implementation —oriented and focused on the next 5-10 years. Actions
in the plan are specific, directive and measurable. A critical part of the plan includes monitoring and performance
measurements.
Externally, the plan is responsive to economic and market forces. Projects that might have launched successfully
when the 20o6 plan was developed, may not yet have the economic momentum needed to succeed. Other
projects may benefit from the time which allows for needed planning so they are ready to proceed when
conditions improve. To achieve this, the project focused on a strategic systems approach. Transportation
Oriented Development requires thinking in terms of entire systems - not one aspect of a system. The team
studied the system as a whole and identified gaps that need further exploration to help achieve the following
outcomes: •
• Clear Priorities
• Determine high, medium and low value investments
• Match investments with priorities
• Understand market forces and financial impacts
• Challenge conventional wisdom
• Measure and report performance
Reference:
City and County of Denver
David Gaspers, Community Planning & Development
720-865-2936 David.Gaspers(a)denvergov.org
P.U.M.A.
Fort Collins New Downtown Plan
Grand Junction, Colorado
Center City Catalyst Master Plan (zoio)
P.U.M.A. led a team that included Civitas,
Starboard Realty and Barker Rinker Seacat
Architecture to develop a master plan for a three
block site located within downtown Grand
Junction. The Master Plan was completed for a
diverse civic client base that included the City of
Grand Junction, Mesa County Library District,
Downtown Development Authority and the Grand
Junction Housing Authority. The P.U.M.A. team
was selected number one through a competitive
selection process that attracted proposals from 33
consultant teams nationwide.
The P.U.M.A. approach balanced both real estate
economics and urban design throughout the entire
planning process. A nimble and flexible planning process was required to respond to market dynamics that were
changing weekly. Toward the end of the process, recessionary economics caught upto Grand Junction, requiring
a phasing and financing plan that relied heavily on public/private partnerships. Innovative and forward -thinking
design features included mixed -use options for the library, a senior recreation center, housing, office and other
uses and the application of state-of-the-art sustainable building practices. The financing plan for the project
included a variety of conventional and unconventional public and private sources, including tax increment
financing, housing tax credits, rental lease -back and revenue -sharing options. A governance structure to
advance the project will include a new development Authority that unites the project's major civic partners.
Reference:
Kathy Portner
•
Project Manager
City of Grand Junction
•
970.244.1420
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studios project experience p:970.484.8855e:infoia-russellmillsstudios.com
Boulder Civic Area Plan
Client: City of Boulder, CO
Russell + Mills Studios is provided master planning, urban design and illustration services to assist the City of Boulder in developing
a long-term vision for the Boulder Civic Park and Civic Area. The Master Plan emphasizes park edge conditions and connections to
important destinations as well as activation of the park through a broad range of activities attracting a diverse demographic. A Market
Hall is envisioned anchoring the east end of the park along 13th street connecting north to Pearl Street Mall and the Civic Campus is
envisioned as the Western Anchor. In addition, strategies for mitigating the Boulder Creek Floodway and relocating buildings within
the floodway were developed. Planning/Urban Design, References: Sam Assefa, Senior Urban Designer - 303.441.4277, Leslie
Ellis, Comprehensive Planning Manager - 303.441.1898
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Client: Cheyenne Metropolitan Planning Organization
Russell + Mills Studios is currentiy working with the Cheyenne MPO, City of Cheyenne and Fehr and Peers to complete a place -
making study for the Downtown Cheyenne core. The project focuses on the character of Lincolnway, a state and federal highway,
through Downtown and examines the roadway and streetscape design, gateway designs and landuse through this area. Level of
service analyses for several alternative roadway designs will help determine the roadway cross-section and lead to developing the
overall roadway design approach. Elements from the Downtown historic context are integrated into the streetscape with the goal
of enhancing the look and feel based on public input from a series of workshops and surveys. References: Sreyoshi Chakraborty,
Senior Planner, Cheyenne MPO- 307.638.4384
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West Central Area Plan/Prospect Corridor Plan
Client: City of Fort Collins, CO
Russell + Mill Studios and Fehr & Peers are currently working with the City of Fort Collins to develop a plan for the West Central
Area, an update to the West Central Neighborhoods Plan. The project attempts to gain consensus, through a rigorous public
involvement effort, on issues of Land Use and Neighborhood Character, Transportation and Mobility, Open Space Networks and
has a second component, the Prospect Corridor Plan.
The West Central Area faces many of the typical issues surrounding residential neighborhoods existing at the edge of a University
Campus, such as neighborhood compatibility as student housing begins to develop on infill/redevelopable sites, transportation
issues as the CSU student population grows along with the City, creating barriers along arterial corridors and multi -modal demand
for transportation networks that require re -envisioning -
Visioning efforts initially established an overall direction for the plan, with supporting frameworks and initial policies, that will soon
become further developed. The Prospect Road Corridor was analyzed and three alternative scenarios were developed in order to
create a preferred alternative corridor plan.
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Downtown Fort Collins Alleys & Integrated Walkways Masterplan
Client: Fort Collins Downtown Development Authority
Russell + Mills Studios was selected by the Downtown Development Authority and the City of Fort Collins to create a master
plan for the alleys and integrated walkways within downtown Fort Collins. The goal of this project is to enhance pedestrian
connections from CSU to downtown and the River District. The study has resulted in the creation of a vision of the future
opportunities of shared connections throughout downtown. The project will build upon the success of two previous alley
enhancements projects , Trimble and Tenney Court. The study resulted in a I Ix17 report that analyzed alleys from Colorado
State University to Old Town Fort Collins. The master plan established strategies for an integrated alley network, strategies for
trash removal, and other services in order to create a shared environment and an avenue for business growth and opportunities
downtown.
This study enabled Russell + Mills Studios to become intimately familiar with downtown conditions.
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Fort Collins Downtown Alley Enhancements - Montezuma Fuller and Old Firehouse Alleys
2011 Fort Collins Urban Design Award
Client: Fort Collins Downtown Development Authority
Russell + Mills Studios was hired by the Downtown Development Authority to develop Schematic Design, Design Development and
Construction Documents for Montezuma Fuller and Old Firehouse Alleys outlined in the Downtown Alleys Master Plan. The work involved
extensive public input from property owners, City Staff, Artists and various Boards and Commissions. Russell Mills Studios was the lead
consultant for the design efforts and design team which includes Civil Engineers, Traffic Engineers, Consulting Artists, Lighting Designers
and an Architect. The goal of the project is to create a catalyst for redevelopment and create rich and vibrant shared pedestrian/vehicular
spaces within Fort Collins'rich alley network. Designing in old downtown areas presents unique challenges of old utilities and abandoned
systems. The alleyway enhancement demonstrate how forgotten parcels of downtown can be turned into vibrant, energize places. 1.5
Acres. Completed 2011 References: Matt Robenalt, Director, Fort Collins Downtown Development Authority, 970.419.4381
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Johnstown Downtown/Neighborhood Connections and Redevelopment
Client: Town of Johnstown
This component of the Johnstown Comprehensive plan is focused on the following elements of Town Planning: Community
Form, Districts, Centers, Neighborhoods, Multi -Modal Transportation, Parks and Greenways, and a vibrant Downtown Retail/Com-
mercial District. Neighborhoods centered around an open space network respond to an existing urban framework and a lively civic
district. Economic studies helped drive land -use types and density. in addition to a desire to create a new urbanist community, the
project pro-formas demonstrate an economically viable solution.
Johnstown, with a population of 7,500, lies in the center of the rapidly growing — and highly desirable — North Front Range of Col-
orado. An extensive public participation program helped define a plan that encourages increased density in walkable, mixed -use
centers, offers a variety of neighborhood types, explores opportunities for transportation beyond the automobile, and encourages
investment in revitalizing and expanding the historic downtown.
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Colorado State University Aggie Village North
Client: Colorado State University
Russell + Mills Studios is the site designer for the development of a new student housing village on the south side of campus that
borders Prospect Road at its southern edge. The village will house a combined 1000 bed student housing and academic classrooms.
The village will support a variety of multi -use external spaces that expands internal programming to extend beyond the building into
the site. The site includes innovative storm water solutions, an academic quad with outdoor classroom, a village square multi -purpose
space, outdoor cafeteria style gathering spaces and critical circulation connections.
We have worked closely on connection to Prospect and an underpass option for the busy intersection of Center and Prospect.
5 Acres. Construction Begins 2015 References: Mike Rush, University Architect - 970.491.0080, Fred Haberecht, Campus
Planner- 970.491.0162
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-osa Springs Downtown Design Standards
Client: Town of pagosa Springs, CO
Russell + Mills Studious worked with Clarion Associates and Town Planners to develop Downtown Design Standards for the Town of
Pagosa Springs, CO. The study characterized key features of successful downtown projects and historic downtown development as
case studies to analyze components of optimal new development. Considerations included building heights, street frontage concepts,
building massing and scale, ground floor transparency, parking scenarios associated with infill/redevelopment and other attributes
that are viable within the current real estate market. The design standards have proven successful in providing guidance for the future
of the downtown area.
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Boulder Highway Corridor Plan and Mixed -Use Guidelines, Henderson, NV
Client: Clarion Associates
Russell + Mills Studios worked with Clarion Associates to develop a Master Plan and Design Guidelines for a Mixed -Use and Transit
Corridor linking Boulder, NV to Henderson.The project includes a BRT line and utilizes the extensive Right of Way to develop signature
landscape medians and parks at Transit Centers. Design Guidelines for the development of the corridor will be critical for successful
implementation. These address architectural massing, setbacks, access points, parking, building height and articulation, landscape
and lighting.
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Sparks, NV Residential Redevelopment and Infill Guidelines
Client: City of Sparks
Russell + Mills Studious assisted in the development of clear prototypes of typical infill and lot redevelopment in a residential zone
that is currently undergoing development pressures and changes. Russell + Mills Studios helped inform the proposed guidelines with
designed prototypes of typical lots that meet the proposed density goals for the area and the zoning regulations. The study looks at
single lots, double lot and three lot scenarios. Considerations included maintaining the current character of street and alley frontage,
meeting required density ratios, setbacks and creating alternatives scenarios that are viable within the current real estate market. The
prototypes will serve as a menu of potential redevelopment options for developers and landowners, yet are open-ended and flexible.
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Landscape Architecture+ Urban Design +Master Planning
Kimley o Horn
City of Fort Collins Parking Project Experience
Downtown Strategic Plan, September 2003
Parking Technology Review, July 2006
Shared Parking Study, August 2008
Parking Strategic Plan, June 2011
Kimley-Horn was part of a team selected to create a comprehensive Parking
Master Plan as part of a larger Downtown Strategic Plan for the City of Fort Collins.
The plan provided a long-term vision for the city, creating parking management
strategies that will provide a stable parking environment focused on customer
service and convenience. The plan addressed current and projected parking
adequacies, strategies to deal with potential parking deficits, and parking
resources to enhance the attractiveness of the downtown area for visitors as well
as new businesses.
Once the plan was completed, the city began selectively implementing parking
system improvement recommendations. Action items were prioritized, and
approved recommendations were enacted when financial resources were
available.
TOD Overlay Parking Requirements Review, September 2013
Kimley-Horn assisted the City of Fort Collins in a review of the Transit -Oriented
Development (TOD) Overlay Zone Parking Requirements. The purpose of the
TOD Overlay Zone was to encourage transit -supported, compact, walkable infill
and redevelopment projects. Concerns included a perceived lack of development -
provided parking spaces in relation to the parking demand they were generating
and, in turn, potentially leading to spill -over parking into adjacent neighborhoods.
Concerns were also expressed about the need for parking structures to
accommodate the envisioned density in the TOD zone. The Kimley-Horn team
provided the following services:
1. Implemented parking standards in the Land Use Code for multi -family and
mixed -use residential and commercial development in the TOD Overlay Zone.
a) Ensured parking standards were in conformance with the community vision.
Parking Plan. Fort Collets
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b) Explored a comprehensive approach to TOD Overlay Zone parking requirements.
DEVELOPMENT
c) Based standards on data collected and best practices for a community the size of Fort Collins.
2. Engaged community stakeholders, specifically residents and business owners in and adjacent to the
TOD Overlay Zone and the Fort Collins Parking Advisory Board, through a thorough outreach
process.
Kimley>>> Horn
3. Established a policy foundation for parking in the TOD Overlay Zone as an amendment to the existing
Parking Plan.
4. Evaluated the options of parking impact fees or parking in -lieu fees.
Additional Local Experience
Colorado State University Park+
• Colorado State University Master Plan Parking and Transportation Study
• Colorado State University Multi -Purpose Stadium Traffic and Parking Study
• Colorado State University Engineering Lot Traffic Study
• Colorado State University South Campus Parking Lot Traffic Study
College and Harmony Retail Center Redevelopment Traffic Study
• Drake and College Retail Center Redevelopment Traffic Study
• Sam's Club Expansion Traffic Study
• Timberline and Custer Development Traffic Study
• Whole Foods Traffic and Pedestrian Safety Analysis
Client References
Randy Hensley — Transportation Planning & Parking Manager, 215 North Mason Street, Fort
Collins, CO 80521, (970) 416-2058
Fred Haberecht, ASLA —Assistant Director, Landscape and Planning, Colorado State University,
Fort Collins, CO 80523, (970) 491-0162
1 brendle
Experience
Sustainability Assessment Toolkit
Brendle Group recently led the development of a Sustainability Assessment process to support the
integration of social, environmental, and economic considerations into City of Fort Collins decision -
making. The process is designed to identify key sustainability issues and alternatives early in project
planning so they can be mitigated, and facilitate more participatory forms of decision -making and
accountability. The Sustainability Assessment program - which includes a toolkit of assessment tools,
guiding principles, and a reporting template - facilitates the comparison of alternatives in a manner that
makes the decision -making process more transparent to the public and inclusive to disadvantaged
groups. To toolkit is based on research of more than 50 existing sustainability assessment tools, and
reflects feedback and participation from numerous City steering committee meetings and testing of real
projects.
Reference: Bonnie Pierce, Environmental Data Analyst, Environmental Services, bpierce@fcaov.com,
970-416-2648
Climate Action Planning
City of Fort Collins, Colorado
Brendle Group is currently supporting the City of Fort Collins in evaluating the City's greenhouse gas
reduction goals and leading an update to the Climate Action Plan. Brendle Group led the City of Fort
Collins with the development of the City's original Climate Action Plan in 1999 and its first update in
2007. In this current effort, Brendle Group is Brendle Group is providing the technical analysis that will
underpin the plan update; evaluating the emissions reduction potential of various strategies, conducting
a cost/benefit analysis of various scenarios, and supporting the triple bottom line assessment for the
overall plan.
The Climate Action Plan update includes various strategies and tactics related to energy use and supply,
land uses and development patterns, travel demand and transportation modes, and waste
management, and also builds on recent work with Fort Collins Utilities to analyze a potential Integrated
Utility Services model to support the City's sustainability goals. Across the nation, cities are increasingly
recognizing the importance and power of implementing climate plans and sustainability initiatives at the
neighborhood scale, and as such, the Old Town Neighborhoods Plan Update serves as a unique
opportunity to begin to integrate and implement the climate and sustainability concepts and strategies
identified in the Climate Action Plan and Integrated Utility Services efforts.
Reference: Lucinda Smith, Environmental Services Department Director
Ismith@fcaov.cm, 970-224-6085
FortZED Net Zero Energy District and Net Zero Water Initiative
Brendle Group has collaborated with leading clean technology companies, businesses, and local
government working to make Fort Collins, Colorado home to one of the world's largest net -zero energy
districts. Covering a similar area as the Old Town Neighborhoods Plan, FortZED is taking shape with an
innovative mix of smart grid technology, renewable energy sources, demand management, and
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supportive public policies. This collaborative effort has included municipal buildings, the K-12 and higher
education sectors, leading businesses, and an organized residential engagement. Brendle Group has also
assisted with strategic planning, developing a scenario evaluation tool that can compare packages of
alternatives - education and behavior change, renewables, large-scale efficiency upgrades, and other
strategies - for overall contributions to net zero pathways.
Brendle Group is also leading an initiative called net zero water - a water management concept that
u builds off net zero energy and climate neutrality innovation. Development of a net zero water planning
toolkit is underway, and the City of Fort Collins is one of the leading sponsors. The toolkit is anticipated
J to be used widely across the public and private sectors and is applicable at multiple scales, including but
not limited to buildings, campuses, and larger districts and neighborhoods. The purpose is intended to
standardize and simplify water analysis and planning, while also maximizing economic returns and
environmental benefits.
Reference: Katy Bigner, FortZED Coordinator, kbisner@fcgov.com 970-221-6317.
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O URBAWRANS
N O R T H A M E R I C A
Relevant Projects
Project: North Front Range Regional TDM Plan
Client: North Front Range MPO, Colorado
UrbanTrans assisted the North Front Range MPO (NFRMPO) with the creation of a regional TDM plan. The
NFRMPO serves numerous communities in Northern Colorado that include two university towns, rural
areas, bedroom communities and established cities. Plan recommendations were developed based on
findings from a best practices review, analysis of existing transportation programs and behavior,
geospatial and commute behavior analyses, focus groups with the traveling public and other
transportation stakeholders, a community survey and a review of available funding sources.
Recommendations included prioritized TDM strategies, new funding disbursement processes and
partnership opportunities.
Project: Downtown Syracuse TDM plan
Client: City of Syracuse, New York
UrbanTrans worked with key stakeholders to develop TDM recommendations for downtown Syracuse.
Outreach efforts occurred based on a community input plan developed by UrbanTrans in coordination
with staff at the Syracuse Metropolitan Transportation Council (SMTC). TDM program recommendations
were developed based on a review of best practices, interviews with key stakeholders, and surveys of
downtown employees and employers. While an official TMA was not deemed feasible, UrbanTrans
recommended a transportation stakeholders organization. That group, made up of key employers,
government and public agencies, and developers, will work to advance shared transportation goals.
UrbanTrans recommended TDM programs and strategies for implementation by the transportation
stakeholders. We also identified scenarios in which an official TMA would become feasible, developed a
TMA business plan, and identified TDM programs that the TMA should implement.
Project: Boulder Access Management and Parking Strategy (AMPS)
Client: City of Boulder; Boulder, Colorado, USA
UrbanTrans is part of a team working with the city of Boulder to create an access management and
parking strategy to improve mobility in Boulder. The strategy builds on the city's successful foundation of
multi -modal, district -based access and parking management. The strategy will define priorities and
develop policies, programs and tools to address citywide access management. UrbanTrans is leading the
review of the city's policies that encourage, and in some cases require, developers and property owners
to implement TDM strategies to reduce the vehicle trip impacts associated with their developments.
UrbanTrans conducted a review of similar policies in North America and Europe and identified how
elements of those policies could be applied in Boulder.
Based on feedback received from City Council, Boulder city staff, residents and employees, UrbanTrans is
working with city staff to update existing TDM policies as they relate to new development. The goal is to
create a TDM toolkit that identifies TDM measures that developments must implement or will be
encouraged to implement as part of the development approval process. The toolkit will identify TDM
strategies that are applicable to a development based on surrounding transportation infrastructure and
land use patterns and the availability of transit service. The toolkit will also provide estimates of likely
program impacts and identify tools, resources and funding for the implementation of TDM programs and
services.
Fort Coffins New Downtown Plan
Founder and president, Brad Segal
has more than 30 years of downtown
management and community
development experience as both
a practitioner and consultant. A
self-proclaimed "urban therapist;'
Brad is one of the nation's leading
authorities on downtown trends
and issues, reinventing downtown
management organizations and
forming business improvement
districts to finance them and
pioneering efforts to create
healthy communities.
M. BRADLEY SEGAL
President
Real Estate Economics I Strategic Planning I Leadership Facilitation I Community Engagement
Community Development Finance I Creative Problem -Solving
Expertise
Progressive Urban Management Associates, Inc., Denver, Colo. -1993 to present
• Global trends and their effect on center city development
• Business Improvement District (BID) feasibility, formation and renewal
• Market -based downtown planning
• Strategic planning for organizations involved in downtown and community development
• Community -based economic development strategies
• Tailored approaches to create healthy places
• Participatory community outreach techniques
• Retreat facilitation for public/private management organizations
Representative projects include:
Building consensus and forming business improvement districts in Santa Monica, Calif.;
Cleveland, Ohio; Oklahoma City, Okla.; San Antonio, Texas; and Boulder, Colo.
Directing the public process and developing market -based downtown plans in Grand
Rapids, Mich.; Rochester, Minn.; Wailuku, Hawaii; Covington, Ky.; and Greeley, Colo.
Creating strategic plans to guide center city public/private partnerships in Colorado
Springs, Colo.; Seattle, Wash.; Long Beach, Calif.; Columbia, Mo.; and Nassau, Bahamas.
Designing and implementing community -based economic development strategies for
New Haven, Conn.; San Diego, Calif.; Portland, Ore.; Milwaukee, Wis.; and Denver, Colo.
Facilitating strategic planning retreats for public/private management organizations in
Hollywood, Calif.; Denver, Colo.; Springfield, Mo.; Phoenix, Ariz.; and Washington D.C.
Past Experience
Downtown Denver Partnership, Inc., Denver, Colo.-1987-1993
Senior Director Designed and managed business development and marketing programs
to attractjobs and investment to downtown Denver. Highlights included directing the Lower
Downtown Business Support Office, which is credited with helping to revitalize Denver's
premier urban historic district, and being part of the management team that re -engineered
the Downtown Denver Partnership's operations, structure and organizational culture.
Program areas included:
• Managing business support offices in the Lower Downtown and Five Points neighborhoods
• Creating and administering innovative community lending programs
• Developing new approaches to office retention and recruitment
• Managing business improvement district programs and assisting with BID renewal
Progressive Urban Management Associates, Inc., Denver, Colo.-1985-1989
rlOMSSIYE BRI/M President The first incarnation of RLI.M.A. provided program management, business counseling
aIEIIlssualE utoaltES and resource development for Denver area community development organizations and
Colorado American Indian tribes.
Port Morris Local Development Corporation, South Bronx, N.Y.-1984-1985
Associate Director Formed and managed a local development corporation to pursue
industrial revitalization and represent 450 businesses.
City of Martinez, Calif.-1979-1983
Coordinator of Housing and Economic Development Directed the commercial revitalization
of a 10-block Main Street area. Coordinated research, policy formation and implementation
of an affordable housing program cited by the International City Management Association
as one of 15 national models for housing development reform.
Fort Collins New Downtown Plan
FORT COLLINS NEW DOWNTOWN PLAN I RFP 8049
PROJECT UNDERSTANDING AND OVERALL APPROACH
The New Fort Collins Downtown Plan will forge an enduring public/private partnership to guide investment in downtown
Fort Collins for the next ten to twenty years. Building upon past planning efforts (several of which our team members were
involved in) and an understanding of downtown market dynamics, the New Downtown Plan will aim to create a collective
vision for downtown and identify a detailed tactical plan for implementation with recommendations for priorities,
sequencing and financing.
Market and Economy
With changes in the local and national economy, innovations in technology and infrastructure, and shifts in demographics
since the last downtown planning effort — as well as new leadership and interests in place — now is the ideal time to
envision the future of Downtown Ft. Collins. Many transformative changes have occurred since the 2004 Downtown
Strategic Plan, most of them positive. The P.U.M.A. team will update the downtown plan factoring a wide range of market
issues and opportunities, including:
• Global and National market trends in demographics and lifestyles and how
they are playing out at home in Fort Collins
• Projected redevelopment and employment well over 600,000 sq. ft.
additional office/commercial space by 2025
• A new hotel and conference facility opening in downtown
• A larger performing arts center and Downtown Cultural District
• The opening of the MAX Bus Rapid Transit between the University and
Downtown
• Maintaining historic charm and character
• Building typology and heights
• Utility, traffic, and parking capacities
• Aging infrastructure and amenities
• A lack of housing in and adjacent to the Downtown core and the kind of
service -oriented businesses they bring with them
• A lack of large private sector office uses
• Cleanliness and safety perceptions
• Pressure of national chains taking over downtown due to lease rates
• The influence of college student oriented bars downtown, particularly on
Thursday -Saturday nights
• The homeless/transient population that does not leave after the yearly Rainbow festival
• Block 32- new city offices
Urban Design and Transportation
Ft. Collins has a noteworthy historic downtown character with impressive modern vibrancy for a city of its size. P.U.M.A.
and its local sub -consultant Russell+Mills Studio will analyze the existing land uses, transportation connections, public
realm (streetscape, parks, plazas) and wayfinding. We will build upon the 2004 Strategic Plan recommendations. While
progress has been made, many of the Urban Design and Transportation weaknesses identified in the 2004 Strategic Plan
still exist today and will be addressed by the P.U.M.A. team.
�I
Recognition, Affiliations, Publications
Honors:
International Downtown Association awards for projects in Grand Rapids, Mich. (Downtown
Framework Plan), Denver, Colo. (Downtown Denver Area Plan); Lincoln, Neb. (Downtown
Investment Strategy); and Sacramento, Calif. (Downtown Management Plan & Business
Improvement District)
Recognized by the International Downtown Association for work performed as a volunteer
for Historic Denver for formation of the Downtown Denver Historic District, 2001
Acknowledged as one of the Denver area's Forty Under 40 for commitment to professional
excellence and contributions to community by the Denver Business Journal, 1997
Named Entrepreneur of the Year for the Rocky Mountain region in the category of Supporter
of Entrepreneurship, sponsored by Inc. Magazine, Ernst & Young and Merrill Lynch, 1992
Professional Affiliations:
American Planning Association
Downtown Colorado Inc, Board Member (2000-2009) and President (2007-2008)
Downtown Denver Partnership, Inc.
International City Management Association
International Downtown Association, Board Member (1998-2004) and (2010-present)
National Main Street Center
Urban Land Institute
Featured Speaker:
Frequent workshop presenter and panelist in conferences sponsored by the International
Downtown Association, National Main Street Center, American Planning Association,
California Downtown Association and Downtown Colorado, Inc.
Annual meeting keynote speaker for downtown organizations in Dallas,Texas; Madison,
Wis.; Phoenix, Ariz.; New Haven, Conn.; Memphis, Tenn.; and Seattle, Wash.
International Cities, Town Centres & Communities Society, in Geelong, Australia
International Federation for Housing and Planning, in Gothenburg, Sweden
Lecturer:
Along with P.U.M.A. vice president Anna Jones, develop content and teach economic
development and urban revitalization courses at the University of Colorado Denver
Graduate School of Architecture and Planning (2012-present)
Expert Witness:
Expert Witness testimony in support of community planning and development approach
to congressional redistricting, State of Colorado, October 2011
Selected Publications:
Top Ten Global Trends Affecting Downtown and How to Respond at Home, 2007 and 2011.
2014 revision developed in collaboration with the University of Colorado Denver School
of Architecture and Planning.
PROGRISSIVE URIAX TheABCsofCreatingBlDs,publishedbytheInternationalDowntownAssociation,
MANAGEMENT ASSOOAits September 2002
Ten Keys to Creating o Competitive Downtown, co-authored with Arnold Ray, published in
Colorado Municipalities, June 2002
A New Generation of Downtown Management Organizations, published in Urban Land,
April 1998
Frequent contributor to the Downtown Idea Exchange and the Denver Business Journal
17,
Education
MBA, Columbia University, New York
BA, Urban Analysis, University of California at Berkeley
7
•I
J.J. FOLSOM, AICP
Senior Associate
Placemaking I Healthy Communities I Downtown Planning I Transit Oriented Design and
Mulitmodal Transportation
•
Expertise
JJ. Folsom is a senior associate at Progressive Urban Management Associates with 20 years of experience focused on
•
creating visionary, realistic and successful solutions for transit oriented developments, mixed use healthy communities,
urban infill and downtown regeneration projects across the country. He has extensive experience with transit oriented
.
design, urban design, downtown planning, complete streets and alternative transportation projects.
J.J. leads placemaking planning and design services for P.U.M.A. to create healthy places and more livable downtowns.
•
He participates in and leads community outreach processes, including facilitating one-on-one and group interviews and
•
discussions. In addition, he conducts quantitative and qualitative best practice research and participates in strategic
planning projects providing creative input into processes and recommendations.
•
•
•
PROGRESSIVE URBAN
MANAGER= usoaRns
Past Experience and Representative Projects
Senior Associate, MIG, Denver, Colorado, 2012 - 2014
• Led the urban design, public process, and project management for transit oriented design and implementation for
four RTD FastTracks rail stations in metro Denver that included:
72nd and Colorado Blvd on the North Metro line in Commerce City
Lucent Blvd. and C-470 for the Southwest Line extension in Douglas County
Sheridan Station on the West Line in the Cities of Lakewood and Denver
Federal and Clear Creek Station on the Gold Line in Adams County
• Managed the 2014 DenverTOD Strategic Plan update in which he analyzed 42 rail stations throughout Denver that led
to the prioritization of the top eight stations for infrastructure funding to help spur private development.
• Designed over a dozen concepts for major downtown street, trail, plaza, and transit improvements for the City of Rifle,
Colo. TOD Strategic Plan.
• Responsibilities for all projects included project management, interviewing stakeholders, community meeting facilita-
tion, conceptual design, council and commission presentations and writing and design for project reports.
Project Manager/Associate, Civitas, Denver, Colorado, 2001 - 2011
Provided conceptual design and planning for over 25 jurisdictions concentrating on neighborhoods and downtowns
throughout the United States. Led all aspects of design including urban design, planning, infill redevelopment, parks,
multiuse trails, transit -oriented development, transportation planning, and complete streets. Prepared for and led
community, planning commission, and city council presentations. Specific projects included:
- Developed numerous concept plans for mixed use development and multimodal street enhancements for 1,500 acres
for the North St. Louis Revitalization plan in St. Louis, Mo.
- Planned mixed use neighborhood infill and park rehabilitation concepts forthe Riverfront Neighborhood and Berkeley
Park in Kansas City, Mo.
- As part of P.U.MA: led teams, planned infill development and street design for three blocks of downtown Grand Junction,
Colo. that included the main library, senior housing facility, and community center, and a comprehensive downtown
plan for Stillwater, Okla.
Transportation Planner, Charlier Associates, Boulder, Colorado, 19% - 2001
Assisted with multimodal transportation planning and urban design in over a dozen cities and towns throughout the
intermountain west. Prepared designs for streets and trails, Transportation Demand Management Plans (TDM's) as well
as shared parking studies for existing and proposed mixed use developments.
Presentations and Affiliations
Workshop and Panel Speaker:
Urban Land Institute Technical Advisory Panel
Downtown Colorado Inc.
Urban Land Institute Fall Meeting 2012
Professional Affiliations
American Institute of Certified Planners (AICP)
•
American Planning Association
Urban Land Institute (Colorado Chapter TOD subcommittee 2013- current)
•
International Downtown Association
Downtown Colorado, Inc.
•
Personal Interests
Avid cycler, outdoor enthusiast, family camping and outdoor activities
Education
Master of Urban and Regional Planning, Magna Cum Laude, University of Colorado, Denver
Bachelor of Landscape Architecture, Magna Cum Laude, University of Arizona
PROGRESSIVE URBAN
AUN IGEOENE ASSOCIATES
rAIL
ritrICWTIN
ERICA HELLER, AICP
Senior Associate
Healthy Communities I Downtown Planning I Market Analysis I Land Use Regulations I Sustainability
Expertise
Erica Heller is a senior associate with Progressive Urban Management Associates managing and providing support for
economic development, planning, healthy communities and reinvestment projects. Her areas of expertise include urban
renewal and revitalization, neighborhood involvement, sustainability, retail food access, alternative energy and tailored
district development standards.
Representative projects include:
• Developed livability, housing, sustainability and public spaces components of market -based plans for downtowns in
San Diego, Calif. and Indianapolis, Ind.
• Recommended revisions to development regulations that facilitate implementation of downtown strategic plan goals
in Covington, Ky. and Lamar, Colo.
• Provided marketing and loan development services for the Colorado Fresh Food Financing Fund, a public -private fund
that provides financial incentives for grocery stores and other food retailers in underserved communities throughout
Colorado.
• Provided research, group facilitation and business plan development for community development organizations,
including the Cherry Creek Area Business Alliance, Denver Housing Collaborative and Colorado Health Foundation.
• Prepared market assessments for downtowm planning efforts in Cleveland, Ohio and Greeley, Colo.
• Crafted economic development strategies for three communities within the Sangre de Cristo National Heritage Area.
Past Experience
Associate, Clarion Associates, Denver, Colorado, 2006-2010
Assisted local government clients with a wide range of land use planning and zoning projects. Responsibilities included
evaluating planning documents; interviewing stakeholders; distilling themes and trends; researching appropriate tools
and strategies; drafting analyses, plans, and regulations; facilitating meetings, and presenting products in public adoption
hearings.
Redevelopment Specialist, Lakewood Reinvestment Authority, Lakewood, Colorado, 2004-2006
Managed an educational and decision -making process that resulted in consensus recommendations for urban renewal.
Oversaw urban renewal project designation and construction. Partnered with business associations and improvement
districts. Administered annual budget, tax increment financing payments, grant program, and communications and
marketing program.
Neighborhood Planner, City of Lakewood, Colorado, 2002-2004
Developed neighborhood plans, managed plan updates, and implemented projects. Fostered active neighborhood
participation and improved communication with citizens.
Publications, Presentations, Affiliations
Selected Publications:
"Planning for Wind Energy"Planners Advisory Service Report. American Planning Association. 2011.
"Enhancing Airport Land Use Compatibility" Vols. 1 & 2. Airport Cooperative Research Program, Transportation Research
Board. April 21, 2010.
"Planning & Zoning for Geothermal Energy"Zoning Practice. American Planning Association. 2010.
"Local Sustainable Energy Sources" in Green Community. American Planning Association. 2009.
Selected Presentations:
Not the Usual Suspects - Colorado Environmental Health Association 2013
Market -based Planning for Downtowns - Downtown Colorado, Inc. 2012
Meeting the Food Access Challenge - American Planning Association of Colorado 2012
Planning for Wind Energy- American Planning Association, 2011
Renewables Scale Up - Rocky Mountain Land Use Institute Annual Conference, 2010
Hottest Topics in Planning - Colorado Municipal League, 2008
Professional Affiliations:
American Institute of Certified Planners (AICP)
American Planning Association (Board Member, Colorado Chapter 2011-present)
Women in Transportation Symposium, Programs Committee Member, Colorado Chapter 2013
Downtown Colorado Inc.
International Downtown Association
Urban Land Institute
Education
MA, University of Colorado at Boulder
BA, Yale University, New Haven, Connecticut
Associate
Fresh Food Access I Market Research I Communications I GIS
Expertise
Erin Lyng is an associate with Progressive Urban Management Associates providing communications, marketing,
research, logistics and administrative support to P.U.M.A's healthy communities, economic development and
downtown improvement initiatives.
Representative projects include:
• Provided statewide marketing support for the Colorado Fresh Food Financing Fund, a public -private fund that finances
grocery stores and other forms of healthy food retail in underserved communities.
• Researched case studies to assist in the evaluation of transit alternatives for the East Colfax corridor in Denver and
Aurora, Colo.
• Developed, facilitated and analyzed surveys for strategic planning projects in Indianapolis, Ind., Cherry Creek North/
Denver, Colo., and Colorado Springs, Colo., to inform downtown and district priority setting over the next five years.
• Collected property data and created maps for Business Improvement District (BID) feasibility and formation efforts.
Past Experience
Program Coordinator, Resource Media, San Francisco, California, 2011-2102
Supported client media campaigns by providing original story research, drafting press materials, and producing case studies.
Built and maintained custom media lists, pitched reporters, compiled and analyzed media coverage.
Volunteer, Working Solutions, San Francisco, California, 2011
Developed borrower success stories to help market this community development financial institution.
Communications Associate, Governor's Energy Office, Denver, Colorado, 2010
Managed statewide communications for the Weatherization Assistance Program, including oversight of the program's
marketing budget, distribution of promotional materials and directing the call center. Coordinated outreach efforts with
11 local weatherization agencies located throughout Colorado.
Media Supervisor, Carat, Boston, Massachusetts, 2006-2009
Recommended digital paid -media strategies for clients, negotiated contracts with online publishers, and optimized
campaigns to delivertop performance within budget.
Publications and Affiliations
Publications:
"Ten Penn Center: A Building of Firsts''CaseStudy. Institute for Market Transformation.2012.
"Benchmarking: Key to Staying Competitive." Case Study. Seattle Department of Planning and Development. 2011.
rtocesssns 911AN
ams Professional Affiliations:
tilttiA9l anoat
Urban Land Institute
Downtown Colorado Inc.
Downtown Denver Partnership
Education
MA, Urban and Regional Planning, University of Colorado at Denver (candidate)
rAlk BA, Economics and German, Boston College, Chestnut Hill, Massachusetts
Ludwig Maximilian Universitat, Munich, Germany (summer study)
ni-
russe4mills
studios
craig russell, rla principal
141 s. college ave., suite 104 fort collins, colorado 80524
p:970.484.8855 e: info,wussellmilisstudios.com
PROFESSIONAL EXPERIENCE
Craig Russell is a founding partner at Russell + Mills Studios. He has practiced for nineteen years working on projects throughout
the United States. Prior to starting Russell + Mills Studio, Craig worked for an international firm based in Fort Collins, Colorado
and has practiced in Summit County, Colorado. Craig brings urban design, planning and streetscape expertise to the project, as
well as extensive experience with redevelopment and infill oriented projects and catalytic developments which inspire economic
expansion. Craig is an accomplished illustrator and utilizes his skill to brings various types of 3d visualization to the design process.
This helps clients and stakeholders better understand design concepts and ideas, and is a useful tool in gaining consensus during
early stages of project design.
paul mills, rla principal
PROFESSIONAL EXPERIENCE
Paul Mills is a founding partner at Russell + Mills Studios. Paul has practiced for over nineteen years with projects in the United
States and Australia. Paul brings his diverse experience with corridor planning and design to the project as well as mixed -use
master planning and economic planning experience. As a naturalized citizen from Australia, he brings an international perspective
on corridor design to the project as well. He infuses his philosophy of high quality design and client -focused services with a
commitment to effective project management in all of his projects.
RUSSELL + MILLS STUDIOS REPRESENTATIVE PROJECTS
West Central Area Plan/Prospect Road Corridor Plan, Fort Collins, CO
Boulder Civic Area Plan, Boulder, CO
Downtown Streetscape Master Plan, Cody, WY
Laramie Downtown Plan Urban Design, Laramie, WY
Pagosa Springs Downtown Design Standards, Pagosa Springs, CO
Johnstown Downtown/Neighborhood Connections Study, Johnstown, CO
Lincolnway Corridor Plan and Downtown Placemaking, Cheyenne, WY
Aggie Village North Student Housing, CSU Fort Collins, CO
Fort Collins Downtown Alleys and Integrated Connections Master Plan, Fort Collins, CO
Fort Collins Downtown Alleys Design and Construction Documents, Fort Collins, CO
Glenwood Springs Infill Design Standards, Glenwood Springs, CO
Northwest Quadrant Master plan, Salt Lake City, UT
Fort Carson Regional Growth Coordination Plan, Colorado Springs, CO
Pershing Blvd. Corridor Plan, Cheyenne, WY
Sparks, NV Residential Infill Design Guidelines, Sparks, NV
Sheridan Entryway Corridor Design Standards, Sheridan, WY
Sheridan West 5th Street Corridor Design, Sheridan, WY
Sheridan North Main Corridor Plan, Sheridan, WY
1-25 Trinidad Viaduct Reconstruction and Streetscapes, Trinidad, CO
Boulder Highway Transit Corridor Plan, Henderson, NV
North Nevada Urban Corridor Visioning, Colorado Springs, CO
Dubois WY Gateway Master Plan, Dubois, WY
Washington University Medical Center Pedestrian Streetscape, St. Louis, MO
Pier 36 Plaza, New York, New York
Laramie Downtown Community Plaza, Laramie, Wyoming
Aggie Village North Student Housing, CSU, Fort Collins, CO
Goose Creek Urban Pedestrian Enhancements, Sheridan, WY
Landscape Architecture + Urban Design + Master Planning
Kimley>>)Horn
L. Dennis Burns, CAPP - Parking & Transportation Master Planning & Management Consulting
• Professional Credentials
• Certified Administrator of Public Parking — International Parking Institute/University of Virginia
B.A. Humanities/Psychology, Graduate Program, Counseling, University of North Carolina — Charlotte
Intemational Downtown Association — Board of Directors
National Parking Association — Parking Consultants Council
Special Qualifications
Mr. Bums is a nationally recognized parking expert with over 28 years of parking consulting and management experience. He has practical
hands-on management experience in healthcare, municipal and airport environments. This direct parking management experience allows
him to understand functional and operations issues from the customer's perspective. In the past five years, Mr. Burns has focussed on
• municipal parking programs and business district development as an area of special expertise. He has also lead national research and
analysis efforts in the areas of parking system organizational development, parking as an economic development strategy, parking system
strategic planning, parking and transportation program integration and parking system branding/marketing.
Mr. Bums has extensive expertise in the development and operation of transportation systems to complement parking operations, as well as
transportation demand management strategies designed to reduce overall parking demand. Mr. Burns' specific expertise is in parking master
planning and operations consulting including urban planning studies; feasibility studies; supply/demand analyses; shared parking analyses;
parking revenue control and operational audits; and parking program organizational development, parking district development and parking
plans for transit oriented developments. He has served as principal -in -charge and/or project manager on over 300 parking studies. He also
speaks extensively on parking and transportation planning, technological advancements and related management applications. He has also
authored numerous articles in parking and planning publications, including the parking chapter of the book entitled: Making Business District
Work, published by the Haworth Press and the International Downtown Association in 2006.
Selected Publications
Developing a Comprehensive Retail Parking Strategy - The Parking Professional Magazine — February 2010
Integrated Access Management Programs - The Parking Professional Magazine — January 2007
• Co -Authored with Todd Littman, Victoria Transport Policy Institute
Parking Management —103 — International Parking Institute Book — Chapter: "Parking Organizational Development"
Parking Management Best Practices - National Parking Association - Parking Magazine
Making Business Districts Work, IDA/Hayworth Press Publication (Parking Chapter) 2005
Best in Class Parking Programs (Series of 7 Articles) The Parking Professional, Nov. 2004 — May. 2005
Parking Management — The Next level (Annual Parking Reports Chapter) IPI Publication 2004
Challenges in Healthcare Parking, Parking Magazine, March 2005
Creating a Balanced Parking and Transportation Program, The Parking Professional, July 2004
Selected Speaking Engagements
International Downtown Association — Spring Conference and Exposition, San Antonio, TX — March 2009,
(B.I.D.s Managing Downtown Parking Systems)
> International Downtown Association — Fall Conference and Exposition, New York City, NY — September 2007
(Integrated Access Management Strategies)
International Downtown Association 2008 Caribbean Downtown Institute — February 2008, Nassau, Bahamas
(Urban Parking & Transportation - Planning, Design & Management)
International Parking Institute - International Conference and Exposition, Tampa, FL, — May 2007
(The Art of On -Street Parking Management)
> International Downtown Association — Fall Conference and Exposition, Portland, OR — October 2006
(Pre -Conference Workshop — Focus: Parking as an Economic Development Stimulus)
International Parking Institute - International Conference and Exposition, Las Vegas, NV, — May 2006
(Parking and Economic Development)
Intemational Downtown Association — Inaugural Caribbean Summit, Curacao, Netherlands Antilles
(Parking and Economic Development)
> Association of Commuter Transportation, Anaheim, California, April 2005
(Creating a Balanced Parking & Transportation Program)
> International Downtown Association — 50th Conference and Exposition, Vancouver BC — September 2003
(Parking System Branding and Marketing)
Kimley>>)Horn
J. Brett Wood, P.E., CAPP
• Professional Credentials
• Master of Science, Civil Engineering, University of Alabama
• Bachelor of Science, Civil Engineering, University of Alabama
• Professional Engineer in Arizona and North Carolina
• Certified Administrator of Public Parking
Professional Organizations
• International Downtown Association
• International Parking Institute
• Southwest Parking Association, President
Introduction
Brett has extensive experience in parking demand and management analysis, including supply and
demand evaluations, parking operations management, and strategic parking planning for downtown
areas, larger communities, universities, and medical campuses. Brett led the development of a
unique software application, Park+, which helps municipalities monitor changes to parking demand
based on development intensity, transportation mode choices, and zoning changes. Over the past
three years, Brett has implemented variations of this platform in more than 25 municipalities,
universities, and medical campuses throughout the country.
Relevant Experience
Comprehensive Downtown Parking Master Plan, Fort Collins, CO — Project Engineer
CSU Park+, Fort Collins, CO — Project Manager
Colorado State University Parking and Transportation Master Plan, Fort Collins, CO — Project
Manager
Westminster Parking Study, Westminster, CO — Principal -in -Charge
Lower Pacific Avenue Parking Study, Santa Cruz, CA — Project Engineer
Comprehensive Parking Enforcement Manual and On -Street Parking Program Audit Checklist,
Lincoln, NE —Task Manager
City of Alexandria, Del Ray Neighborhood Parking Study, Alexandria, VA — Project Engineer
City of Asheville, Downtown Asheville Comprehensive Parking Study, Asheville, NC — Project
Engineer
City of Wilmington, Central Business District Parking Strategic Plan, Wilmington, NC — Project
Manager
Mission Hospital Parking and Circulation Studies, Asheville, NC — Project Engineer
Kimley>>)Horn
Curtis D. Rowe, P.E., PTOE
Professional Credentials
• Master of Science, Civil and Environmental Engineering, University of Nevada, Las Vegas
• Bachelor of Science, Civil Engineering, University of Nebraska, Lincoln
• Professional Engineer in Colorado, Idaho, Kansas, Montana, Nebraska, Nevada, New
Mexico, Oklahoma, Utah, and Wyoming
• Professional Traffic Operations Engineer
Professional Organizations
Institute of Transportation Engineers (ITE), Member
Introduction
With 18 years of experience, Curtis serves as project manager on a variety of traffic engineering
projects for public and private sector clients. His experience encompasses traffic impact studies,
corridor studies, traffic signal design, access and circulation studies, intersection capacity analysis,
traffic signal warrant studies, roundabout design, signing and marking, Intelligent Transportation
Systems (ITS) design, transportation planning, and transportation demand management programs.
His recent project experience includes Colorado Department of Transportation (CDOT) Traffic and
Safety Studies conducted for more than 15 cities; ITS Designs for the Wyoming Department of
Transportation (WYDOT); Traffic Signal Designs in Greeley, Evans, Loveland, Lafayette, Denver,
Douglas County, Colorado Springs, and Pueblo; Anschutz Inpatient Pavilion Expansion at
Fitzsimmons Traffic Study; and Colorado School of Mines Transportation Studies. He is proficient in
AutoCAD, HCS, Synchro TM, SimTraffic, and Sidra programs. Curtis brings to our team experience
combining transportation planning, traffic engineering, and design into a cohesive package for
specific projects.
Relevant Experience
WM 114 Ft Collins, CO (College/Harmony) Supercenter Expansion - Amendment #1, Fort
Collins, CO — Project Engineer
WM 114 Ft Collins, CO (College/Harmony) Supercenter Expansion - Preliminary Site
Investigation/Due Diligence, Fort Collins, CO — Project Engineer
Colorado State University Multipurpose Stadium Transportation and Parking Study, Fort
Collins, CO — Project Manager
Colorado State University Parking and Transportation Master Plan, Fort Collins, CO — Project
Engineer
Loveland Intersection Designs, Loveland, CO — Project Manager
US Highway 24 and Morning Sun Drive Traffic Signal Design, Woodland Park, CO — Project
Manager
Lafayette Intersection Designs, Lafayette, CO — Project Manager
Colfax Avenue and Sheridan Boulevard Signal Modification Design, Denver, CO — Project
Manager
Matthew Kaufman is the Manager of Planning Services and has 12 years of
experience in transportation planning. He specializes in the development and
EDUCATION evaluation of multi -modal transportation programs and focuses his work on
data -driven recommendations. He has extensive experience in the collection
Master of Urban Planning; University of Kansas, of stakeholder input through surveys, focus groups and community events. He
Lawrence also has experience gathering and analyzing large quantities of demographic,
travel behavior, land use and other data for planning purposes.
Bachelor of Science, Civil
Engineering; University of
Mr. Kaufman has used his technical skills to develop sustainable
Colorado, Boulder
transportation plans and programs for major redevelopment sites, shopping
centers, urban corridors, office developments, cities, counties and regions. He
SPECIALTIES
has been involved in demand management as it pertains to environmental
assessments and impact statements, redevelopment applications and
• TDM data and program
analysis
congestion mitigation programs.
• TDM program
development
REPRESENTATIVE PROJECT EXPERIENCE
• Stakeholder input
collection/analysis
Downtown Syracuse TDM Plan; Syracuse, NY. Worked with key stakeholders
• GIS analysis
to develop TDM recommendations for downtown Syracuse. Activities included
public outreach with downtown employers, property owners and managers,
business groups, parking management firms and government agencies.
PROFESSIONAL
AFFILIATIONS
Developed TDM program recommendations based on community and
government input, review of best practices, analysis of transportation system
American Planning Association
data and available funding.
Member since 2001
American Institute of Certified Boulder Access Management and Parking Strategy, Boulder, CO. Assisting the
Planners (AICP) city of Boulder with a review of its TDM policies as they relate to land use
development. Assistance includes a broad review of developer -focused TDM
TRB TDM Committee regulations and policies throughout North America and the subsequent
Friend of the committee identification of best practices that are applicable to Boulder. Additional
efforts include coordination with stakeholders to update existing TDM policies
to encourage developers to participate in TDM programs. The project's final
outcomes will include the identification of appropriate policies and tools to
further advance TDM in Boulder.
Borough of Media; Media, PA. Assisted in the development of the TDM
element of a parking management plan for the Borough of Media. Developed
survey instruments and outreach efforts to collect information to guide the
creation of the TDM recommendations designed to decrease parking demand
within the Borough. Developed a cost benefit analysis to compare the benefits
associated with the implementation of the recommended TDM plan versus
the construction of new parking facilities.
City of Kitchener TDM Plan; Kitchener, Ontario, Canada. Assisted in the
development of a transportation demand management plan for the city of
Kitchener. Development of the plan included an in-depth analysis of existing
and future conditions, stakeholder outreach, estimation of resources to
support plan implementation and review of best practices throughout North
America.
I*
DAVID E. WORTMAN, LEED-AP BD+C
PROGRAM MANAGER
David offers over 21 years of experience as an
accomplished sustainability planner, project
manager, facilitator, educator, and communicator
for U.S. and international communities,
companies, and organizations. He has a diverse
background in the fields of sustainability
management, urban and environmental planning,
education for sustainability, and communications. He has collaborated on
sustainability strategy, planning, and education projects with a variety of
organizations, including the Earth Charter Institute, International Union for
Conservation of Nature, Australian Research Institute on Education for
Sustainability, and ICLEI-U.S. Local Governments for Sustainability. David has led
and supported complex projects, including sustainability management plans and
systems for communities, colleges and universities, and K-12 school districts;
corporate and institutional sustainability reports; sustainability indicators;
higher education sustainability curriculum; and industry -level sustainability
strategies. David also is a widely published writer and book author, covering
topics related to the environment, Sustainability, and green consumer issues.
PROFESSIONAL QUALIFICATIONS
Graduate Diploma
Sustainable Development
Macquarie University
Sydney, Australia
Master of Science
Environmental Planning
University of Washington
Seattle, Washington
Bachelor of Science
Natural Resource Economics
Cornell University
Ithaca, New York
SKILLS
LEED-Certification
Environmental Planning
AFFILIATIONS
Visiting Fellow
International Research Institute
in Sustainability, University of
Gloucestershire, U.K.
International Society of
Sustainability Professionals
Fort Collins New Downtown Plan
Some of the major weaknesses to address include:
• Many pedestrian crossings at street intersections linking surrounding
neighborhoods and the Poudre River corridor are in disrepair
• Jefferson Street forms a barrier between Downtown and the Poudre River
• Little sense of arrival into Downtown because of the absence of gateways
• Land uses along Jefferson Street, an important face to Downtown, are
negatively affected by truck traffic
• Missing sidewalk links on Lincoln Avenue between Downtown and the
Poudre River Trail
• Jefferson Street ads as a barrier to Downtown with an unfriendly pedestrian environment due to the noise, truck
traffic, distance and size of the pedestrian crossings.
Some weaknesses identified in the 2004 Strategic Plan have been addressed by the
City. The team will continue build upon these important enhancements:
• Improved wayfinding for bicycle and pedestrian connections between
downtown and the Poudre River
• Improved bicycle and transit connections throughout downtown
• Improved sidewalk connections on Linden Street to the Poudre River Trail
• Improved transit via the MAX between CSU and Downtown
Parking
Dennis Burns, CAPP with Kimley-Horn and Associates was the lead consultant on
both the 2012 downtown parking plan update and the 203.4 update to the parking
requirements for their Transit Oriented Development Overlay District. Dennis was
also a member of the URSIPUMA team that developed the Downtown Strategic
Plan in 2004.
The 2012 Parking Strategic Plan has many recommendations for advancing the
City's already well -run parking program. The most significant and controversial
elements of the parking plan recommendations are to re -instate on -street paid
parking both to provide more effective management of valuable on -street parking
spaces (for the benefit of the businesses that rely on this critical resource) as well as
to begin building a funding mechanism for the development of additional parking
facilities to meet projected downtown growth needs.
It should be noted that these investments in parking management and infrastructure are part of a larger community access
management strategy that aims to provide a balanced and sustainable parking and transportation plan forthe future. A
key recommendation of the parking strategic plan was to keep the comprehensive "access management" approach front
and center and avoid the temptation to focus on "cherry picking" individual strategies. As the "architect" of the City's
parking and access management plans dating back to the original Downtown Strategic Plan in 2003, Dennis is uniquely
positioned to provide on -going expertise to align the parking and mobility management solutions with evolving downtown
development plans.
As the City moves forward with refreshing the overall downtown plan, it will be important that messaging about parking
and transportation elements be consistent and well integrated into community and economic development strategies.
The controversial nature of reintroducing on -street paid parking will be especially challenging and important and that is
why funds have been allocated to advance the parking discussion as an integral component of the downtown plan update.
SHELBY SOMMER, AICP, LEED-AP
Shelby brings more than 9 years of experience in
community planning and development to the
Brendle Group team. As a local government
planner early in her career, she led multi-
disciplinary teams through the development
review process. More recently, she worked as a
consultant for
including municipalities, counties, and regional
organizations, where she focused on long range and strategic planning to enhance
community vibrancy and sustainabiliy. At Brendle Group, Shelby supports a variety
of local and regional sustainability plans and projects. She is a seasoned meeting
facilitator and is skilled at crafting strategies to involve and inform the public and
other stakeholders in ways that are meaningful and fun. With a degree in
environmental design, Shelby also provides clients with a suite of spatial and design
skills, including mapping, document layouts, and illustrations, as well as geographic
information system -based inventories and analysis.
PROFESSIONAL QUALIFICATIONS
Bachelor of Environmental Design
Community Planning
University of Colorado
Boulder, Colorado
Institute for the Built Environment
Green Building Certificate
Colorado State University
Fort Collins, Colorado
American Institute of Certified Planners
American Planning Association
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Community and Regional Planning
Triple Bottom Line Analysis
Stakeholder Engagement
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AFFILIATIONS
City of Fort Collins Art in Public
Places Board Member
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Fort Collins New Downtown Plan
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Fort Collins New Downtown Plan
BUDGET NARRATIVE
As described in the P.U.M.A. approach, The Fort Collins New Downtown Plan outlines a non-traditional client consultant
relationship in that the city will play a major role in leading the project and will rely on consultants for specific tasks.
P.U.M.A. is proposing an "on -call" approach meaning that the City will enter a partnership with ourteam and will include
members or our team "as needed" to fulfill specific technical expertise. We anticipate the resource allocation to be fluid,
with a final determination for the first steps of the project made upon selection. Below is our estimated allocations for the
project:
• P.U.M.A:45% -50%
• Russell + Mills: 30%- 35%
• Kimley-Horn: i5%
• Brendle Group and UrbanTrans: o%- io%
Your RFP requested a detailed fee breakdown including hours pertask which we have provided on the following page. This
is meant to be "illustrative" and "for discussion only" to provide a starting point if the P.U.M.A. team if fortunate to be
selected.
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PROGRESSIVE URBAN MANAGEMENT ASSOCIATES
1616 17" Street, Suite 262 1 Denver, Colorado 80202
303.628.5554 1 www.pumaworldhq.com
Fort Collins New Downtown Plan
P.U.M.A.'s Approach to the Fort Collins New Downtown Plan
The P.U.M.A. Team's approach is to help create a consensus driven vision for Downtown and to a realistic, action -oriented,
context -sensitive and, above all, implementable plan. The Downtown Plan for Fort Collins will be built on input from
community members, key stakeholders, elected officials, community and neighborhood groups, and City and agency staff.
In order to accomplish your goal of "new issues needing an updated vision with strategies and actions to address the issues
and achieve the vision", P.U.M.A. proposes the following steps to advance our work:
Understanding the Place
The P.U.M.A. team will hit the ground running due to our prior experience in Fort
Collins. We are already well versed in the ig8g Downtown Plan, The Downtown Civic
Center Master Plan, 2004 Downtown Strategic Plan, and the West and East Side
neighborhood plans. We will review and study all the additional plans outlined in the
RFP. Ourteam of local and national experts will be prepared and be well versed with
Ft. Collins, especially in the realms of community culture, "town and gown"
relationships, economic development needs, land use, transportation, and urban
design.
Building Partnerships
The P.U.M.A. team will work in tandem with the City of Ft. Collins staff, utilizing your relationships and rapport with key
groups. We will serve as technical resource and lead when necessary on technical or sensitive topics. We will work closely
with City Staff to identify all the critical community members to form the working groups. All of the P.U.M.A. team
members are all committed to a community and stakeholder -oriented approach. We know that a community vision that is
realistic and implementable is a result from meaningful and inclusive community and stakeholder group input. The
community participation approach should multi -layered and hands-on. We will listen closely to each interested group,
develop a high level of trust, and build broad -based support for the vision. We will focus on developing ideas, building
informed -consensus around them, and emphasizing "ownership" of the vision by each constituent as a means of bringing
the community and stakeholders together. As needed, P.U.M.A. will lead one-on-one interviews, stakeholder meetings,
interactive work sessions, public meetings, and City Council presentations.
Create the Vision
As part of building trust and understanding the barriers in the Ft. Collins community,
we will begin to help synthesize the overall vision. The initial community and
stakeholder participation phase will focus on aspirations for the future and drawing
out the common elements and ideas that come from the community. P.U.M.A. will
look at Ft. Collins strengths, weaknesses, and opportunities. We will use our national
experience to help benchmark against other aspirational communities while
tailoring our recommendations to the unique qualities of Ft. Collins. The recommendations will be articulated in a draft
Vision Framework, which will outline the community vision, goals, guiding principles and transformative strategy areas for
further discussion and analysis.
Implementable Concepts and Strategies
P.U.M.A. will use our expertise to test the community vision with reality checks from market, financial feasibility, and
physical perspectives. We will identify concept plans for catalytic projects and programs that are based in three time -
scales. Each concept must be understood for its near- (0-4 years), mid- (5-10 years) and long-term (io+years) potential.
Often times it is simple to achieve consensus on longer -term ideas and pretty pictures — they are thought of as important
but less of a priority. It is equally important that this planning process identifies activities and investments that are quick
wins —initiatives that can be realized soon after the plan is completed.
Fort Collins New Downtown Plan
Creating an Implementable Plan
The New Downtown Plan must describe the vision, goals and strategic direction for
the future in a way that is concise, easy to read, and graphically pleasing. To be
successful, the Plan must be easily understood by community planners, elected
officials, property owners, developers, and members of the public. The Plan must
also clearly outline key implementation actions, responsible parties, timeframes,
partnerships, and funding sources. PUMA team members will draw on national
experience to support staff to prepare a plan document that achieves all this.
Effective Project Management and Team Collaboration
No matter how great the visions and ideas are for The New Downtown Plan, the project will not achieve success without an
experienced, collaborative and dedicated team to manage it. Principal -in -Charge Brad Segal and Project Manager J.J.
Folsom will comprise the core management team. Together they have completed dozens of successful downtown
planning efforts, including Colorado communities such as Ft. Collins, Denver, Greeley, Boulder, Colorado Springs, Arvada,
Englewood, Wheat Ridge, and Lamar. They will be supported by Erica Heller, who also brings a depth of experience in
similar downtown -based planning and visioning efforts. All three are expert facilitators and consensus builders who know
how to listen and respond to stakeholders, marshal project forces, and inspire great things to happen in their client
communities.
The Fort Collins New Downtown Plan outlines a non-traditional client consultant
relationship in that the city will play a major role in leading the project and will rely
on consultants for specific tasks. P.U.M.A. is fond of this approach and we are
proposing a unique "on -call" approach meaning that the City will enter a partnership
with our team and will include members or our team "as needed" to fulfill specific
technical expertise. As mentioned in the cover letter, the core members of our team
are P.U.M.A., Russell + Millls Studio, and Kimley Horn.
P.U.M.A.'s project manager, J.J. Folsom, has a strong relationship with the MIG-FoxTuttleHernandez (FTH) team working
on the Old Town Neighborhoods Plan. Mr. Folsom is a former employee of MIG and maintains a good relationship and has
collaborated with FTH for many years on a variety of Colorado projects, including working with Carlos Hernandezfor five
years at Charier Associates. All public outreach for these concurrent efforts will be coordinated to assure that both plans
are incorporating a consistent vision and recommendations.
Supplemental Resources
We are also setting aside a small portion of the budget for additional supplemental services. We have established
relationships with a range of potential providers that we can draw on depending on needs as may emerge through the
process, including the Brendle Group for sustainability needs and UrbanTrans for any additional transportation planning
needs.
P.U.M.A. is also flexible in using other consultants that the City of Fort Collins has good working relationships with to meet
a specific need that may not be met in this proposal or during the planning process.
P.U.M.A Sustainability Statement
P.U.M.A. strives to be a leader in sustainability. Our office of five professionals has been located in the same office space in
downtown Denver for zi years and is across the street from Denver Union Station, the hub of regional transit. Four of our
five employees take alternative transportation to work every day via light rail, bus, B-cycle, personal bicycle, CarzGo, and
Uber. We provide a monthly allowance to cover these transportation costs. We also encourage employees to
telecommute, particularly in inclement weather. Our office uses recycled paperfor all printing needs and we have recycle
bins in all of our work spaces. We recycle all documents, old computers, and office furniture.
P.U.M.A. 4
Fort Collins New Downtown Plan
APPROACH TO SCOPE OF WORK
The Fort Collins New Downtown Plan outlines a non-traditional client consultant relationship in that the city will play a
major role in leading the project and will rely on consultants for specific tasks. P.U.M.A. is fond of this approach and we are
proposing a unique "on -call" approach meaning that the City will enter a partnership with our team and will include
members or our team "as needed" to fulfill specific technical expertise.
This section provides additional detail and cost effective ideas to the scope of work written by the City of Fort Collins.
The P.U.M.A. team will assist the City of Fort Collins with all components of the scope of work in a low, medium, or high
level as defined by the Ft. Collins. If the P.U.M.A. team if fortunate to be selected, the "scope of work will be verified and
adjusted with the Contractor, including the assignment of responsibility for deliverables between staff and Contractor."
Phase i Project Initiation and Issue Identification I Months 1-5
,f Task 1: Define Parameter of Update Process
Upon refinement to the scope of work, the P.U.M.A. team will work with the project management team to identify key
stakeholders and collaborators as well as establish working groups.
Working Groups - inviting local Ft. Collins leaders and experts in their fields would be organized by the City of Ft. Collins.
The intent of the working groups is to incorporate the variety of issues that are relevant to downtown, engage a broad
cross-section of Ft. Collins' civic leadership, plus augment initial reconnaissance into
Ft. Collins' challenges, opportunities and priorities. The recommended construct for
the working groups could include the following:
• Vibrant Economy (including office, retail and other investment sectors)
• Public Realm & Urban Design (including parks and public plazas,
connectivity, historic preservation, streetscape, and building heights)
• Transportation Solutions (including balanced mobility for pedestrians,
bikes, vehicles and transit, and parking management)
Downtown Experience (including marketing, branding, events, clean and
safe and social services)
• Arts & Culture (including arts, design, cultural institutions)
• Housing and Livability (including market -rate, workforce and affordable
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housing and amenities that create a livable downtown, such as education
and active recreation)
The working groups will define priorities for downtown improvements during the first half of the New Downtown Plan
process. During the second half of the process, following a synthesis of priorities and during the creation of an overall
J strategic investment action plan for downtown, the working groups would convene as one. This process would result in
one cohesive group of business, resident and civic leaders that are unified in their efforts to advance the top priorities and
prepared to provide implementation leadership upon plan completion.
We will discuss and define a strategy to coordinate with ongoing and completed studies, particularly the Old Town
Neighborhoods Plan and public engagement associated with on -street paid parking.
Task 1 Deliverables:
• Final scope of work, schedule, stakeholder contact list, and public engagement plan
Fort Collins New Downtown Plan
Task 2: Existing Conditions, Market Opportunities and Issue Identification
We will review and study all the plans outlined in the RFP to get an understanding of the completed and outstanding action
items as well as the relevant vision and policy recommendations as they relate to the built and natural environment, and the
social and economic climate.
The P.U.M.A. team will hit the ground running with an update to the market data from the 2004 Downtown Strategic Plan
The previous data will be updated based on the new economy we live under in 2oi5 afterthe Great Recession.
To balance community aspirations with market reality, we will compile downtown's
key economic indicators and opportunities in a variety of segments, including office, WMFs GoEa Trendfippnn 014
retail, residential, hospitality, and civic. We will rely primarily on compiling
secondary data from existing economic agencies, real estate professionals, census
and other widely accessed sources that can be easily updated and monitored over
time. Our local market research will be considered in the context of P.U.M.A.'s
award -winning research on Global Trends, and will result in the identification of
likely development types and potential within the next five to ten year investment
cycle. We will also compile qualitative market information from a series of
interviews with key individuals involved in real estate and development.
Our team of local and national experts, working closely with City staff, will interview
stakeholders and Working Groups to identify additional issues and get a sense of priorities realms of community culture,
"town and gown" relationships, economic development needs, land use, transportation, and urban design.
Task 2 Deliverables:
• Plan review memo, existing conditions summary, market opportunities report, issues summary
Phase 2 Visioning I Months 4 - g
Task 3: Kick -Off
The P.U.M.A. team will assist Ft. Collins staff with preparing for a "grand event" to
introduce the project to the community and all interested stakeholders. We envision
this will include interactive "idea stations" so the public can wander between topics
and provide input on issuesfacing downtown and ideas forthe new plan. P.U.M.A. will
present our award -winning research on "Global Trends Affecting Downtowns &
Implications for Ft. Collins." The Global Trends research provides an illuminating and
informative platform for the strategic planning process, and will set the context for
the formal public launch of the process.
Task Deliverables:
• Public outreach materials, summary, and working group materials
Task 4: Visioning
The team will collaborate with the working groups to develop preliminary vision statements that respond to the issues
identified in Task 2.
P.U.M.A.'s Urban Design sub -consultant, Russell+Mills Studio will work with City staff on the downtown 3D model on how
to modulate building heights block by block based on input from the working groups. The team will provide case studies of
other communities such as Denver and Vancouver on how they achieved their building height standards. These cities have
P.U.M.A. 6