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Home My WebLink AboutRESPONSE - RFP - 7425 ONLINE PUBLIC ENGAGEMENT TOOLRequest for Proposal August 31, 2012 CITY OF FORT COLLINS | 1111 N. 13th Street, Omaha, NE 68102 PG. 2 www.MindMixer.com ORGANIZATION ADDRESS ESTABLISHED STRUCTURE IN OPPERATION PROVIDING REQUESTED SERVICES CONTACT CONTACT EMAIL MindMixer 1111 North 13th Street Suite 101 Omaha, NE 68102 January 12, 2010 LLC 2.5 Years 2.5 Years Nick Bowden Co-Founder, CEO (402) 802-8374 nick@mindmixer.com ABOUT THE COMPANY | 1111 N. 13th Street, Omaha, NE 68102 PG. 3 www.MindMixer.com Dear Mr. O’Neill and members of the selection committee: We would like to applaud you for your efforts to incorporate state-of-the-art community engagement tools into the work of the City of Fort Collins. We could not be more excited about the opportunity to work with you to improve connectivity between citizens and their government. MindMixer is leading a transformation in community collaboration tools and we are thrilled by the prospect of working with the City of Fort Collins to capture the best ideas of your constituents. We have the capability to meet all of the elements of your scope of work, and bring four undeniable advantages to this project: • We have deployed the application in more than 150 communities in the last 12 months, leading to a rich understanding about how citizens engage through web-based mediums. • We have a fully developed and proven web application for community engagement that gathers input with a variety of methods and encourages input via maps and images. • We understand the value of utilizing and visualizing data in meaningful ways. You will have access to real-time metrics and data infographics at any time through our visually-oriented data dashboard. • The founders and staff of MindMixer are experts in the fields of planning, public participation, and interactive technology. No other participation platform blends expertise in these fields into one easy-to-use and accessible engagement tool. Our sincere thanks for your time and consideration. Please do not hesitate to be in touch with any questions or clarifications you might have. Sincerely, Nick Bowden CEO, Co-Founder www.mindmixer.com | 1111 N. 13th Street, Omaha, NE 68102 PG. 4 www.MindMixer.com MindMixer has the capability to provide all of the elements of your scope of services and will also give you access to many other functions and upcoming features. In our proposal those elements will be laid out in more detail, but for ease of use we would like to confirm here that: • MindMixer will host your engagement platform • Your website will be customized to clearly indicate that it belongs within the official Fort Collins web presence • Your site will have full mobile functionality • Participants will authenticate their identity • We will automatically screen objectionable content and have many tried and true methods for encouraging constructive but free dialogue • Our proprietary data dashboard provides instant access to robust reporting tools and infographics including geographic information • Your site will be customizable and easily editable to keep up with the changing needs of your projects • You will have unfettered access to all of the site content and the many forms of reporting MindMixer provides • Through the data dashboard you will have the ability to access and utilize our record management system and all of our sites are backed up to prevent data loss SCOPE OF SERVICES | 1111 N. 13th Street, Omaha, NE 68102 PG. 5 www.MindMixer.com MindMixer is an online engagement tool that sparks community. Ideas, voices, and perspectives are shared revealingactionable insights. Survival of the Brightest More Efficient Idea Generation The Mixing of Minds Convenient Participation Everyone’s Voice is Heard ACTIVATING COMMUNITY CONTRIBUTORS MindMixer provides a turn-key service that includes web hosting, application maintenance, and regular calls with a dedicated Engagement Specialist. This service, combined with the best in class engagement technology, ensures you will meet and exceed your engagement goals. MindMixer has developed best practices regarding site moderation, administration, and alerting. The application has several automated tools in place to both monitor and promote high quality activity and alert staff to necessary areas. MindMixer services and support features were developed to minimize client resources required to administer the MindMixer site and to update and analyze input from participants. Our average client spends 8-10 hours per month administering the site. MindMixer will assign a dedicated account manager to the project who will work closely with the client to lead our proven six-phase process and identify tasks for the client needed to carry out the project. WHAT IS MINDMIXER? | 1111 N. 13th Street, Omaha, NE 68102 PG. 6 www.MindMixer.com Over the last two years, MindMixer has helped generate more than 1,500 different topic areas for more than 200 different communities. In that time, we have created a thorough repository of topics and their effectiveness in different communities. Your dedicated account manager will provide in-depth knowledge and experience with topic creation. ENGAGEMENT EXPERTS | 1111 N. 13th Street, Omaha, NE 68102 PG. 7 www.MindMixer.com In the last 2 years, we have deployed our web-based engagement services in 7 of the largest 11 metropolitan areas in the Unites States. In addition, MindMixer provides community engagement to more than 200 other organizations across the country. Our expertise in online engagement was built on a foundation of working for and with local governments around the country as public engagement specialists. SOME MINDMIXER CLIENTS INCLUDE: Los Angels, California Mountain View, California Oakland, California San Francisco, California Aurora, Colorado Orlando, Florida Tampa, Florida Wichita, Kansas Kansas City, Missouri Omaha, Nebraska Raleigh, North Carolina Tulsa, Oklahoma El Paso, Texas Fort Worth, Texas Houston-Galveston Area Council Regional Planning Association of New York Washington D.C. Metro Transit Authority WHERE WE’RE WORKING | 1111 N. 13th Street, Omaha, NE 68102 PG. 8 www.MindMixer.com CUSTOMIZED SITE DESIGN We create a custom MindMixer site dedicated to your organization and your projects. This site is a digital channel for engagement where you have complete access to content, and we work together to monitor user participation. WHAT WE OFFER SITE DETAILS Your site may be organized into Categories or Topic areas. You determine these areas and Categories and Topics can be “live” for as long as needed and serve to facilitate multiple conversations simultaneously. | 1111 N. 13th Street, Omaha, NE 68102 PG. 9 www.MindMixer.com THERE ARE MANY WAYS TO ENGAGE Instant Poll Allow participants to select from a list of answers, similar to a closed-ended survey question. Idea Refinement Present alternatives and let participants voice their degree of support. Open Idea Submission Frame the conversation and allow participants to submit ideas, ‘second’ the ones they support, and comment on one another’s ideas. Idea Prioritization Present alternatives and ask participants to prioritize by “seconding” the ideas they support. Participatory Budgeting Ask participants to decide which initiatives they would fund using a set budget. Challenge Identify a community challenge and invite citizens to present a solution. The winning idea is selected by a judge or committee and implemented. Survey Offer a comprehensive list of questions that participants must answer in a prescribed sequence. In addition to your scope elements, MindMixer has the largest suite of engagement functionality of any provider in the country. Our sites include surveys, idea submission, idea refinement, idea voting, interactive budgeting, and community challenges. | 1111 N. 13th Street, Omaha, NE 68102 PG. 10 www.MindMixer.com MOBILE ENGAGEMENT MindMixer is the only community engagement platform with seamless SMS (text) and Voice (phone) participation. Participants can provide feedback on-the-go through this integrated functionality Participants also have the ability to be notified of new site updates via email and SMS. This dual notification system ensures participants are able to engage comfortably. The MindMixer platform is mobile and tablet friendly. In fact, MindMixer is the only engagement platform to utilize responsive mobile design, ensuring the site displays at an optimal level on every mobile device. TRANSLATION SERVICES The MindMixer platform can be viewed in more than 50 languages. This allows for participants of about any language to feel comfortable submitting, commenting, and sharing with friends. WE’RE SPEAKING YOUR LANGUAGE MindMixer, now in over 50 languages. ¿Cuál es tu idea? Quelle est votre idée? Was ist Ihre Idee? Qual è la tua idea? Care este ideea ta? Hvað er hugmynd? Ý kien cua ban là gì? Idea yako nini? What’s Your Idea? ADDITIONAL MINDMIXER FEATURES | 1111 N. 13th Street, Omaha, NE 68102 PG. 11 www.MindMixer.com MindMixer Features TWO-WAY DIALOGUE You have the capability to respond to participant ideas within the web interface. Staff members can be identified by name and title, allowing their comments and ideas to be differentiated from user ideas. Staff can also quickly and efficiently provide users with an update on their ideas by sorting and labeling user submitted feedback using appropriate status phases. LOCATION-BASED MindMixer is the first and only all-encompassing engagement platform to integrate dynamic mapping within the participation suite. Participants have the ability to tie a map location to any idea submission. Additionally, staff has the ability to define geographic boundaries and present location- specific initiatives for feedback. | 1111 N. 13th Street, Omaha, NE 68102 PG. 12 www.MindMixer.com SOCIAL MEDIA INTEGRATION MindMixer has deep integration with the most popular social media sites such as Facebook, Twitter, LinkedIn, and Google+. In addition, MindMixer can be integrated into existing Client Web Pages. Each of these integrations create more opportunities for citizens to engage. ADMINISTRATOR EDITING At the onset of the project, Client staff will participate in a thorough MindMixer University Training Program. This training session will provide staff with the necessary knowledge and confidence to post new topics, videos, images, and maps to the site. POINTS & REWARDS MindMixer has been recognized by several national publications as the leader in gamification within a community engagement framework. Participants have the ability to earn engagement points through quality participation and these points can be “cashed in” for rewards you provide. The system is designed to reward and recognize those participants who submit high quality ideas and keep the conversation moving in a meaningful way. MindMixer Features | 1111 N. 13th Street, Omaha, NE 68102 PG. 13 www.MindMixer.com SITE GUIDELINES MindMixer does not allow for anonymous participation; sign up is required. Our extensive experience has shown that verified participation yields high quality input and less negativity. Additionally, collecting basic demographic information from participants allows for a richer and deeper understanding of site activity. Users also have the ability to sign up by using their Facebook account. MindMixer provides appropriate participation guidelines and terms and conditions to users, monitors user participation, and will moderate user feedback when necessary. RECORDS MANAGEMENT While inappropriate feedback is removed from the site, it is maintained in the database for public records and an email with explanation is sent to the user. MindMixer will maintain the data for a period of seven (7) years from the conclusion of the project and can deliver the data to you at anytime to better facilitate public record laws. MindMixer employs federal standards for records management and open government laws. MindMixer works in more than 40 states, bringing extensive knowledge of state-level open record laws. Our system provides city staff access to all content produced on the site at any time through the Data Dashboard. SITE POLICING MindMixer provides site guidelines for participants, monitors participant activity, and helps keep conversations meaningful and on topic. Participants also have the ability to self-police through a user-reporting tool. The MindMixer platform is monitored at all times to assure the best experience for all participants. Although we do not anticipate inappropriate activity, MindMixer has a standardized process for notifications in the event of content moderation. If content is deemed inappropriate and removed from the site by either MindMixer, you, or other participants, each participating party receives an email with a description of when and why the content was removed. You have access to all unfiltered content within the Data Dashboard. MINDMIXER SERVICES LICENSING SCHEME MindMixer provides its web-based technology via a contractual arrangement with clients. MindMixer hosts your site and provides access to all MindMixer features through a Management Dashboard that you can access at all times. In addition, MindMixer provides access to our proprietary Data Dashboard, giving you real-time insight into participant demographics and activity. MindMixer is not an installed desktop application, our “licensing scheme” is a contractual agreement giving you access to our web-based application. | 1111 N. 13th Street, Omaha, NE 68102 PG. 14 www.MindMixer.com AVAILABILITY MindMixer staff is available from 7:00 AM to 7:00 PM CST, seven days a week, and is committed to responding to all client contact within 24 hours. Site updates not requiring custom changes, will be made within 48 hours of such request. You have the ability to make site updates at any time through the Management Dashboard as well. Each of the key personnel identified have the capacity and capability to deliver the identified services and technology within the project schedule identified. If additional staffing resources need to be applied to meet project goals, MindMixer is committed to providing those resources. OFFICE RESOURCES MindMixer has all of the necessary office resources to provide the best experience for you. These services include communication technology, clerical support, and general administrative support where needed. BUDGET CONTROLS MindMixer utilizes the best internal accounting and project management technology in the market. In addition, MindMixer has never has a client/project exceed the allotted budget and never requested additional fees for service. ADVERSE ACTIONS/POTENTIAL IMPACT MindMixer is not currently involved in any litigation, threatened litigation, investigation, reorganization, receivership, filing, strike, audit, corporate acquisition, unpaid judgments or any other action that could have an adverse impact on our ability to successfully complete the project’s scope of work. Additionally, MindMixer is free from being unable to complete a contract, being removed from a contract, or being replaced during a contract period throughout the existence of the firm. MindMixer Services | 1111 N. 13th Street, Omaha, NE 68102 PG. 15 www.MindMixer.com MindMixer was conceived by planners and we love measuring, reporting and visualizing data in usable and meaningful ways. We believe that data analysis is the difference between a good project and a great project. The MindMixer Data Dashboard is one of the most important elements of the site. This dashboard provides real-time insight into site activity, popular topics, participant demographics, engagement trends, and user profiles. All of this information provides important insight into user behavior, allowing staff and elected officials to make more informed decisions. The data dashboard, provides the following analysis materials and graphics: • Fun and informative infographics • All site activity and content • Analysis of the quality of the content (as compared to other outreach efforts) • Analysis of the level of participation among participants • User comments defined by demographic and geographical data PROJECT REPORTING Usage levels broken down by age, location, and gender Data reporting using fun and informative infographics | 1111 N. 13th Street, Omaha, NE 68102 PG. 16 www.MindMixer.com PHASE 1: Initiation Phase The Initiation Phase is the first step to a successful project. This phase consists of the Project Kick-Off Meeting and focuses on establishing common goals between the client, its planning team, and MindMixer. Together, we define what a successful project looks like at completion and craft a plan accordingly to achieve those goals. Additionally, this phase includes the following key milestones: • Invitation and orientation of project management and collaboration tools • “Welcome to MindMixer” training session for staff and key stakeholders • Complete project communication schedule (weekly support meetings) • Introduction of Site Design Checklist to be completed by the Client, which includes site aesthetics, initial content, and domain name PHASE 2: Discovery Phase The Discovery Phase is all about establishing the content and strategy for your MindMixer site. This phase incorporates product customization and identification of key stakeholders. Key milestones within the Discovery Phase include: • Completion of Site Design Checklist • Identification of key project stakeholders PHASE 3: Design Phase This phase incorporates site design and the project brand and messaging. This phase is hugely important as it sets the tone for project messaging, a key indicator in project success. This phase includes the following key milestones: • Design key site elements including color themes and interface visuals OUR APPROACH | 1111 N. 13th Street, Omaha, NE 68102 PG. 17 www.MindMixer.com PHASE 4: Construction Phase The Construction Phase incorporates the nuts-and-bolts of site creation, analytic integration, integration of chosen game mechanics, and any additional technical details. This phase includes the following key milestones: • Final site creation and client review PHASE 5: Outreach Phase The Outreach Phase is the “doing” phase of the marketing and outreach plan. This includes implementation of all site marketing elements including traditional media, social media, and on-the-ground efforts. Prior establishment of the marketing responsibility matrix allows for a true partnership between the client and MindMixer, leading to greater accountability, constant communication, and measurable efforts. This phase includes the following key milestones: • Official launch of site • Press event and press conference • Distribution of traditional media materials and communications • Social media marketing official launch and messaging • Distribution of marketing collateral like posters, fliers, newsletters, etc. • Ongoing, measurable, outreach efforts as the project evolves PHASE 6: Data Analysis and Reporting Phase We are planners and market researchers at heart! We love measuring, reporting, and visualizing data in usable and meaningful ways. We feel strongly that this phase is the difference between a good project and a great project. In addition to providing real-time access to the data dashboard, at the conclusion of each project a data-driven report is generated. • Measures usage levels broken down by age, location, and gender • Compares MindMixer usage levels to traditional meeting attendance and other engagement platforms • Analyzes depth of participant engagement, return percentages, and adoption rates among different targets • Creates a visual representation of data, including maps and infographics Our Approach | 1111 N. 13th Street, Omaha, NE 68102 PG. 18 www.MindMixer.com Work Schedule We can easily support your desire to have a site up by later in 2012. We recommend 6 weeks from start to launch but can work to accommodate your schedule. One possible schedule could be: DATE SCHEDULE Sept 13 Team selected Sept 14 Client begins preparing Site Design Checklist (Discovery Phase) Sept 28 Client returns Site Design Checklist to MindMixer; MindMixer begins designing and building site (Design and Construction Phases) Oct 5 MindMixer sends website to Client for final approval Oct 12 Website is officially launched (Outreach Phase) Oct 12 Ongoing site support and maintenance | 1111 N. 13th Street, Omaha, NE 68102 PG. 19 www.MindMixer.com Key Personnel NICK BOWDEN – CEO, CO-FOUNDER Nick will serve as the point-of-contact for the entire proposal evaluation process and maintain a supervisory role throughout the process to ensure you and MindMixer Staff have every resource necessary to be successful. NATHAN PREHEIM – COO, CO-FOUNDER Nathan will serve as the internal coordinator of the MindMixer team and technology. Nathan’s ongoing technology-oriented work makes certain the web portal continues to be enhanced and improved throughout the engagement. DAVID ARNOLD – ACCOUNT MANAGER David will serve as your dedicated point-of-contact. David will coordinate all communication, training, activities, and site marketing. | 1111 N. 13th Street, Omaha, NE 68102 PG. 20 www.MindMixer.com Co-NICK founder, BOWDEN CEO After experiencing years of frustration with the public meeting process, Nick decided to do something about it. Nick led MindMixer from concept to reality and now serves as CEO. Nick’s professional experience as an urban planner and meeting facilitator gives him unique perspective into the stakeholder input process. He will continue to guide the growth and development of MindMixer from that “cool idea” start-up to industry leader in web-based stakeholder collaboration. Since MindMixer’s inception, Nick has worked on projects across the country, learning valuable insights about public engagement along they way. In fact, simply providing useful tools for engagement may not lead to broader citizen involvement. In order to reach the greatest levels of engagement, citizens must be able to participate within the context of their lives. Nick’s motto, “there is no such thing as bad weather, only inappropriate clothing,” explains his eternal optimism. He believes strongly that citizens want to be involved in meaningful participation efforts, but need to have simple and convenient opportunities to get involved. This belief serves as the foundation for everything MindMixer does. EDUCATION Bachelor of Arts, Urban Geography University of Nebraska-Lincoln PROFESSIONAL AFFILIATIONS American Planning Association Urban Land Institute RELEVANT EXPERIENCE • Engage Omaha MindMixer Omaha, NE • Burbank General Plan MindMixer Burbank, CA • Nashville Long-Term Recovery MindMixer Nashville, TN • Kansas City Sub-Area Plan MindMixer Kansas City, MO • Papillion Comprehensive Plan MindMixer Papillion, NE • Go Fargo! MindMixer Fargo, ND • San Fernando Blvd. MindMixer Burbank, CA • ImproveSF San Francisco, CA • Lincoln Long Range Transportation Plan MindMixer Lincoln, NE • Environment Omaha, MindMixer Omaha, NE • Pass the Potatoes MindMixer Omaha, NE • Lincoln Comprehensive Plan MindMixer Lincoln, NE nick@mindmixer.com (402) 802-8374 | 1111 N. 13th Street, Omaha, NE 68102 PG. 21 www.MindMixer.com Co-NATHAN founder, COO PREHEIM Nathan brings more than 15 years of experience in technology, urban planning, and web-based engagement efforts. He has an extensive background in using technology to help facilitate community engagement. Nathan will serve as the project coordinator. As project coordinator, Nathan will manage the internal design, development, and marketing teams to ensure the highest level of service and effectiveness on the project. EDUCATION Bachelor of Arts, Psychology Creighton University Bachelor of Science, Management of Information Systems University of Nebraska at Omaha Masters in Community and Regional Planning University of Nebraska-Lincoln RELEVANT EXPERIENCE • Engage Omaha Omaha, NE • Burbank General Plan Burbank, CA • Nashville Long-Term Recovery Nashville, TN • Kansas City Sub-Area Plan Kansas City, MO • Papillion Comprehensive Plan Papillion, NE • Go Fargo! Fargo, ND • San Fernando Blvd. Burbank, CA • ImproveSF San Francisco, CA • Lincoln Long Range Transportation Plan Lincoln, NE • Environment Omaha Omaha, NE • Pass the Potatoes Omaha, NE • Lincoln Comprehensive Plan Lincoln, NE nathan@mindmixer.com (402) 595-0055 | 1111 N. 13th Street, Omaha, NE 68102 PG. 22 www.MindMixer.com Account DAVID Manager ARNOLD David first became acquainted with MindMixer during his tenure as the Deputy Communications Director for the Mayor of Omaha. It was at this time he had the fortunate experience of leading the city’s side of MindMixer’s first citywide project, EngageOmaha.com. David’s familiarity with the inner workings of municipal government and his former status as a client of the company allow him to provide unique insight to project leaders across the nation. Since joining the MindMixer team David’s focus has been on leading new clients through the site creation process, helping clients craft compelling topics, and collaborating with client project leaders on community outreach efforts. David has a strong interest in community development and transparency in government. His term on the Greater Omaha Young Professionals Board of Directors has deepened his commitment to community development and inspired many ideas and experiences he shares with client project leaders. EDUCATION Bachelor of Science, Business Administration Nebraska Wesleyan University Lincoln, NE Juris Doctor University Nebraska College of Law Lincoln, NE PROFESSIONAL AFFILIATIONS Greater Omaha Young Professionals Board of Directors RELEVANT EXPERIENCE • Engage Omaha Omaha, NE • KCMOmentum Kansas City, MO • Mill Valley 2040 Mill Valley, CA • Envision Louisville Louisville, CO • Wise Economy Workshop Cincinnati, OH • Engage Canyon Lake Canyon Lake, CA • Piedmont Authority for Regional Transportation Piedmont Triad Region, NC • Revitalize Des Moines Des Moines, IA • Barnstable iForum Barnstable, MA • Engage Denton Denton, TX • Engage Aurora Aurora, CO • Millard School District Omaha, NE • Elk Grove’s Southeast Policy Area Elk Grove, CA david@mindmixer.com (402) 202-2795 | 1111 N. 13th Street, Omaha, NE 68102 PG. 23 www.MindMixer.com LA2B is a project of the Los Angeles Departments of City Planning and Transportation to envision a new way of moving around the city, using its streets for mobility and beyond. Delivery of an on-line platform, content support in utilization of the platform, context support and implementation of the platform, including creation and execution of a customized marketing outreach plan. LA/2B http://ideas.la2b.org | Los Angeles, CA Claire Bowin | Senior Planner, City of Los Angeles | 213.978.1213 | claire.bowin@lacity.org SurveyLA – the Los Angeles Historic Resources Survey – is Los Angeles’ first-ever comprehensive program to identify significant historic resources throughout our city. Delivery of an on-line platform, content support in utilization of the platform, context support and implementation of the platform, including creation and execution of a customized marketing outreach plan. SurveyLA www.myhistoricla.org | Los Angeles, CA Ken Bernstein | Manager, Office of Historic Resources | 213.978.0195 | ken.bernstein@lacity.org SAMPLE PROJECTS | 1111 N. 13th Street, Omaha, NE 68102 PG. 24 www.MindMixer.com The Omaha Mayor’s Office is using MindMixer to engage citizens year-round. Topics are determined by different city departments, current projects, and partner organizations such as the Visitor’s Bureau. Delivery of an on-line platform, content support in utilization of the platform, context support and implementation of the platform, including creation and execution of a customized marketing outreach plan. Engage Omaha www.engageomaha.com | Omaha, NE | Population: 410,000 Niki Jordan | Special Assistant to the Mayor, City of Omaha | 402.444.6256 | nikola.jordan@ci.omaha.ne.us Sample Projects | 1111 N. 13th Street, Omaha, NE 68102 PG. 25 www.MindMixer.com We are working with the City of Kansas City, MO to provide a city-wide forum for improving the community. Similar to Engage Omaha, topics are determined by different city departments, current projects, and partner organizations such as the Chamber. Delivery of an on-line platform, content support in utilization of the platform, context support and implementation of the platform, including creation and execution of a customized marketing outreach plan. KC Momentum www.kcmomentum.com | Kansas City, MO | Population: 510,000 Dennis Gagnon | Communications Director, Kansas City, MO | 816.513.2659 | dennis.gagnon@kcmo.org Sample Projects | 1111 N. 13th Street, Omaha, NE 68102 PG. 26 www.MindMixer.com The City of Burbank used MindMixer technology to receive ideas about a comprehensive plan. The second iteration allowed participants to read the draft plan and offer suggestions for improvement. Delivery of an on-line platform, content support in utilization of the platform, context support and implementation of the platform, including creation and execution of a customized marketing outreach plan. Burbank Townhall 2035 www.burbanktownhall.com | Burbank, CA Tracy Steinkruger | Senior Planner, City of Burbank | 818.238.5250 | tsteinkruger@ci.burbank.ca.us Sample Projects | 1111 N. 13th Street, Omaha, NE 68102 PG. 27 www.MindMixer.com The City of Denton’s MindMixer site allows residents, business people, students, and other interested stakeholders a creative and convenient way to share thoughts and ideas, provide feedback, and make recommendations about a variety of City-related topics. Delivery of an on-line platform, content support in utilization of the platform, context support and implementation of the platform, including creation and execution of a customized marketing outreach plan. Engage Denton www.engagedenton.com | Denton, TX | Population: 114,000 Katie Boykin | Planning Director, City of Denton | 940.349.7274 | katia.boykin@cityofdenton.com Sample Projects | 1111 N. 13th Street, Omaha, NE 68102 PG. 28 www.MindMixer.com City of Los Angeles, CA CLIENT CONTACT INFORMATION Claire Bowin, Senior Planner 201 N Figueroa St #600 Los Angeles, CA 90012 (213) 978-1213 claire.bowin@lacity.org City and County of San Francisco, CA CLIENT CONTACT INFORMATION Shannon Spanhake, Deputy Innovation Officer City Hall, Room 448, 1 Dr. Carlton B. Goodlett Place San Francisco, CA 94102 415-554-6554 shannon.spanhake@sfgov.org Plan El Paso CLIENT CONTACT INFORMATION Victor Dover 1571 Sunset Drive Coral Gables, FL 33143 305-666-0446 vdover@doverkohl.com City of Omaha, NE CLIENT CONTACT INFORMATION Niki Jordan, Deputy Communications Director 1819 Farnam Street, Suite 300 Omaha, NE 68183 402.444.6256 Nikola.Jordan@ci.omaha.ne.us City of Kansas City, MO CLIENT CONTACT INFORMATION Dennis Gagnon, Communications Director 414 E. 12th St. Kansas City, MO 64106 (816) 513-2659 dennis.gagnon@kcmo.org CLIENT REFERENCES | 1111 N. 13th Street, Omaha, NE 68102 PG. 29 www.MindMixer.com MINDMIXER ENGAGEMENT PACKAGES CONTRIBUTE Package Details CONNECT GROW START Best Seller CREATE CONTRIBUTORS MindMixer Web Platform MindMixer SMS and Voice Integration BUILD COMMUNITY Media Starter Kit Media Distribution Service Custom Marketing Campaign SUSTAIN ENGAGEMENT MindMixer University Training Session Site Program Recommendations Content Review + Technical Support IMPLEMENTATION + SERVICE $14,550 MONTHLY MAINTENANCE $350/Month IMPLEMENTATION + SERVICE $9,400 MONTHLY MAINTENANCE $350/Month IMPLEMENTATION + SERVICE $4,900 MONTHLY MAINTENANCE $350/Month IMPLEMENTATION + SERVICE $2,500 MONTHLY MAINTENANCE $250/Month | 1111 N. 13th Street, Omaha, NE 68102 PG. 30 www.MindMixer.com | 1111 N. 13th Street, Omaha, NE 68102 www.MindMixer.com MAXIMIZING PARTICIPATION SERVICES Social Media Starter Kit The Social Media Starter Kit provides the following materials to be distributed to social media influencers within the community: • List of 25 social media influencers within the community, including name, twitter handle, and links to social media profile pages. • List of 25 active social media groups (LinkedIn and Facebook) • Project description in 140 characters or less • Social media distribution plan Traditional Media Starter Kit The Traditional Media Starter Kit provides the following materials to be distributed to traditional media publications within the community: • List of 10 traditional media outlets and media members • List of 25 influential offline community institutions • Formal press release • Project posters and handouts • Traditional media distribution plan Social Media Distribution Service MindMixer staff will carry out the social media distribution plan. Traditional Media Distribution Service MindMixer staff will carry out the traditional media distribution plan. Custom Marketing Campaign MindMixer staff will develop a unique marketing campaign specific to the project and site topics. The marketing campaign will include both social and traditional media elements and be carried out by MindMixer staff. MAXIMIZING INPUT SERVICES MindMixer University Training Session MindMixer University is designed to teach you the in’s and out’s of online engagement. MindMixer University is made up of three courses, each designed to facilitate deeper understanding of the MindMixer platform: • Online engagement goals and purpose • Site Programming and Content Training • Site Production and Community Management Site Program Recommendations At the completion of the “Online Engagement Goals and Purpose” course, MindMixer staff will provide a content roadmap, designed to achieve the particular goals for your site. This roadmap will contain three months of recommended programming, all geared towards maximizing participation and input on your new MindMixer site. Content Review and Technical Support MindMixer staff will provide ongoing review of new content and provide both client and user support throughout the term of engagement. DESCRIPTION OF SERVICES