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HomeMy WebLinkAboutRESPONSE - RFP - 7416 ECONOMIC IMPACT ANALYSIS & CLUSTER REPORTEconomic Impact Analysis & Cluster Report A PROPOSAL FOR THE CITY OF FORT COLLINS, CO AUGUST 12 TIP STRATEGIES I THEORY INTO PRACTICE provide strategic considerations for strengthening the cluster initiative. This first report will establish a template to use for the subsequent cluster reports. 3 Evaluate Initiative Updates of the cluster report will be performed every 6 months to track the outcomes of the various activities associated with the Fort Collins cluster initiative. The schedule of updates will be determined based on data releases from public sources that provide supporting data for the report indicators. The qualitative input mechanisms should be coordinated to provide results in a similar time frame. Phase 3 Overview Tasks ✓ Stakeholder Input ✓ Data collection ✓ Benchmark research _ ... .... _... _... ........-_... _... _... _....... _._..._.._.._...._..._..._.._.._.._.._.._.._._..._.._.._. Deliverables ✓ Updated Cluster Reports 3.1 Stakeholder input I The consulting team will conduct interviews with the cluster managers and other primary stakeholders to collect information on cluster membership, projects, and activities. This will also be an opportunity to discuss how strategies may have changed since the last update and what the stakeholders' plans for future cluster -related activities are. 3.2 Data collection I The data supporting each indicator will be collected and analyzed for each update to the extent that new data is available. 3.3 Benchmark and market research I Additional research on peer initiatives and industry trends will be conducted for each cluster to identify any trends that may influence Fort Collins' cluster performance. 3.4 Cluster report preparation I The cluster report updates will highlight any changes since the last update and provide a time series of indicators that can be used to track the effectiveness of the cluster initiative. TIP Strategies I Theory Into Practice City of Fort Collins, CO I Page 7 Economic Impact Analysis TIP has an established model for measuring the economic impact of a company's expansion within or into the City of Fort Collins. The model measures the impact both on the City and Latimer County and includes both fiscal impacts and economic impacts. The model inputs will be updated with the most recent data for each analysis to keep the model current and accurate. The TIP model uses EMSI's Analysis Report l Anay input-output model, which is updated quarterly, to ✓ Impact __ _ measure economic impact. Fiscal impact is measured using the Colorado INSIGHT model as a base. Then, this model is customized for the City of Fort Collins and Larimer County, using historic data trends as the base of assumptions and inputs. This service will be provided for the City as needed. Schedule The TIP team is available to begin this work immediately upon agreement of terms. The following schedule assumes a September 2012 start date. It is intended to provide an overview of the process and can be adjusted to meet the needs of the client. The first cluster report for year-end 2012 will be completed March 2013 to allow for the compilation and release of 2012 data. The subsequent reports will also be released the quarter after the end of the time period being evaluated: 4 Mid -year 2013 Report 4 Year end 2013 Report 4 Mid -year 2014 Report 4 Year-end 2014 Report released September 2013 released March 2014 released September 2014 released March 2015 TIP Strategies I Theory Into Practice City of Fort Collins, CO I Page 8 RELEVANT EXPERIENCE Bexar County, TX Vehicle Manufacturing Industry Research i REFERENCE As part of its efforts to organize a regional cluster initiative, Bexar County contracted TIP Strategies to develop a report on the Texas - Northeastern Mexico vehicle manufacturing industry. The purpose of the report was to define the region, highlight industry trends, and profile the regional assets that support vehicle manufacturing. The consulting team researched local, national, and international industry trends using detailed industry data as well as conventional and industry -specific periodicals. In addition, the team created an inventory of regional assets that support the vehicle manufacturing industry, collecting data and producing a series of maps to provide a geographic context for the assets. This information was published in a research report with rich graphics and clear, concise text to create a document in an easy -to -use and versatile format. The report was presented at the Texas -Mexico Automotive SuperCluster Conference in November 2008. The conference was sponsored by the Bexar County Economic Development Department, the City of San Antonio, and the Free Trade Alliance San Antonio. The content from the report was then used to create a website to represent the region: http://www.txmxautomotive.com/ and to create presentations and materials to support the marketing efforts of the Texas -Mexico Automotive SuperCluster (TMASQ. In 2011, the report was updated. David Marquez, Executive Director, Bexar County Economic Development Department 100 Dolorosa Street, Suite 120A,San Antonio, TX 78205 PH 210-335-0661 1 dmarquez@bexar.org TIP CONTACT Tom Stellman, President/CEO PH 512.343.9113 1 tom@tipstrategies.com TIP Strategies I Theory Into Practice City of Fort Collins, CO I Page 9 Temple Economic Development Corporation, TX Target Industry Study and Target Marketing Plan The city of Temple, Texas, is strategically located along the Interstate 35 corridor between Austin and the Dallas/Fort Worth Metroplex. In addition, it is adjacent to Fort Hood, one of the largest active duty armored posts in the US. In 2011 the Killeen -Temple -Fort Hood MSA was ranked among top five best -performing metro areas in the nation, according to the Milken Institute, which ranks metropolitan areas by how well they are creating and sustaining jobs and economic growth. The Temple EDC wished to position the city to continue this trend through a better targeted business recruitment program. With this in mind, TIP was hired to define the top five industry categories best suited for Temple, taking into account the community's and region's existing assets. Additionally TIP was to provide extensive research on each target, as well as a marketing and implementation plan. The selection of target sectors is traditionally bound to an assessment of only a few determinant factors, such as access to an available workforce, industrial sites, and incentives. Our target industry recommendations are not based solely on these issues, but also on conversations with the area's business leaders to better understand potential opportunities and challenges that might not be readily identifiable through secondary data sources alone. Using tools such as a laborshed analysis, economic base analysis, location quotients, and a shift -share analysis, a quantitative analysis was conducted to identify potential target industry sectors. The list was then filtered further using specific criteria, including location, growth, size, image, and infrastructure. The resulting list includes both existing industry clusters and aspirational targets. Each industry sector was profiled and specific niches are noted. These niches show the greatest potential for growth, pay higher than average earnings, and are sufficiently large to warrant an investment of TEDC's resources for business recruitment. In addition, they play to Temple's strengths and fit with Temple's site availability. The TEDC adopted the plan in early 2012. With the tools provided by TIP, the TEDC has augmented its marketing program, enhanced its industry research, and re -focused its business recruitment efforts. REFERENCE Charley Ayres, Director of Business Recruitment and Expansion One South First Street, Temple, Texas 76501 PH 254.773.8332 1 cayres@choosetemple.com TIP CONTACT Tom Stellman, President & CEO PH 512.343.9113 1 tom@tipstrategies.com TIP Strategies I Theory Into Practice City of Fort Collins, CO I Page 10 Austin Technology Incubator, TX Feasibility Study for Wet Lab Incubator E Y Y Yr come•. REFERENCE In mid 2010 the Austin Technology Incubator (ATI) received a grant from the U.S. Department of Commerce's Economic Development Administration (EDA) to determine the feasibility of developing wet -lab space for life -sciences companies in Austin. The ATI study is intended to estimate the demand for wet -lab space in Austin, determine best practices for existing wet -lab facilities, identify costs and potential sites for the lab, and evaluate the overall economic impact of the new facility. TIP Strategies worked with a consortium of local stakeholders, including the Austin Technology Incubator, City of Austin and the Greater Austin Chamber of Commerce to develop the facility feasibility study. TIP's focus was on market research and site selection. TIP's tasks included an evaluation of the market and a survey of best practices for wet -lab incubators across the US; identification of potential sites; and analysis of the economic impact of the project for the target neighborhood. The final report outlined the findings for the 3 most promising sites, along with a final development recommendation and supporting selection rationale. The study found that the need for wet -lab space in the Austin metro area is substantial. The study provided the background and support to launch an $80 million fundraising initiative to raise capital for a new wet lab incubator. The capital campaign is currently underway. Cindy Walker -Peach, Biosciences Director, Austin Technology Incubator 3925 West Braker Lane, Austin, TX 78759 PH 512.305.0400 1 cwalkerpeach@ati.utexas.edu TIP CONTACT Jon Roberts, Managing Director PH 512.343.91131 jon@tipstrategies.com TIP Strategies I Theory Into Practice City of Fort Collins, CO I Page 11 PROJECT TEAM ROLES AND RESPONSIBILITIES At TIP, the work of our consulting team is conducted under the direct supervision of a principal of the firm. The principal assigned to the project is actively involved in the scoping of the project and participates in every phase of the work. Jon Roberts, TIP's managing director, will act as project director and will serve as the primary point of contact for this work. As such, he has the ultimate responsibility for the work products that are presented to the client. Under his direction, the TIP team will provide high -quality products and strive to quickly address any concerns to your satisfaction. t woul'd recommend Jon to any organization which is ready for change, wants to reach the "next level'; and is not afraid to engage in tough dialogue and ntrospection in order to do so. Dorri Morin, Loudoun County Department of Economic Development Tom Stellman, TIP's president & CEO, will serve as project consultant. In this capacity, he will participate in the scoping of the project and provide technical and strategic input during each phase. In addition to a principal, a project manager is assigned to each engagement. Caroline Alexander will serve as project manager for this work and will be responsible for day-to-day client communication, directing project research, performing analyses, and report writing. Each of our project managers has multiple years of experience managing consulting engagements. The principal and project manager(s) are supported by analysts, who have extensive experience working with large data sets and preparing thought -provoking and engaging analyses. Alex Cooke and Alan Cox will serve as project analysts and will conduct data analysis and assist with —� report writing. Kathleen Baireuther will provide assistance with meeting facilitation and community input strategies. As director of support services, Karen Beard is responsible for coordinating the preparation of deliverables. Beyond the immediate project team, our process includes regular brainstorming sessions that involve the entire firm. At these meetings, project managers present their findings for peer review. We believe our clients Both the document and the process that you guided us through will serve us well for years to come and provide much needed vitality to our local economy. Jim Rives, President, Marieopa Economic Development Alliance TIP Strategies I Theory Into Practice City of Fort Collins, CO I Page 12 benefit from this approach which engages the full brainpower and expertise of our team in addressing their challenges. Our goal for each project is to provide deliverables that meet — and exceed — our client's expectations. Our success in achieving this goal is demonstrated by the volume of repeat business we have achieved during our years in business. Short bios for project team members are provided below. Full resumes are also included in the Firm Qualifications section of this proposal. Tom Stellman I President&CEO As president of TIP Strategies, Inc„ Tom has national and international experience in economic development and workforce analysis. Tom is the lead author of TIP's Texas Automotive Profile and has spoken extensively about automotive supplier attraction strategies. He also developed and launched the highly successful Invest in Texas Alliance, a marketing initiative targeting domestic and international growth companies, which generated over $3 billion in investment leads and facilitated the location of 15 companies. Tom's recent projects include developing a talent -focused strategy as part of a WIRE6funded initiative for a 26-county region in Kentucky and Indiana; crafting diversification strategies for military dependent communities in Texas (Fort Hood and Sheppard AFB) and Tennessee (Fort Campbell); preparing an economic development strategic plan for Hinds County (Jacksonville), Mississippi; and creating marketing strategies for suburban communities along the expansion of the President George Bush Tollway in the Dallas area. Prior to establishing TIP, Tom was director of the Office of International Business for the Texas Department of Commerce. He led a lo-person staff charged with promoting the state's exports, marketing the state to foreign investors, and facilitating communication between foreign investors and economic development organizations statewide. Jon Roberts I Managing Director As a principal, Jon Roberts provides strategic direction to the company. A hallmark of his work is recognizing the relationships between seemingly unconnected trends. He is able to communicate their relevance and offer clients a clear path of action. Jon is an international leader in economic development and has overseen projects throughout the US„ as well as in Europe and Asia. Prior to joining TIP, Jon was the Director of Business Development for the State of Washington and then for the State of Texas. In these positions, he directed recruitment and investment and led international trade missions. Jon was a lead investor with the Oregon Technology Fund, where he was responsible for venture capital financing and also managed two start-up technology companies: Fiberlite Composites and LifePort Inc. Jon has prepared policy papers on national economic development strategy, published articles on economic development marketing, and has written editorials for major newspapers. Born and raised in Germany, Jon has traveled extensively throughout Europe and Asia. He lived in the Pacific Northwest before making Texas his home. Alex Cooke I Senior Consultant As a senior consultant Alex Cooke has a successful track record in project planning, client communications, public input, and deliverable production. Since joining TIP in 1997, Alex has ' managed economic strategy projects and produced marketing plans, economic base analyses, and target industry analyses for communities and regions in more than 15 states - extending from Alaska to Virginia. Alex began his career at TIP running the Invest in Texas Alliance, an international marketing consortium that generated dozens of foreign direct investment leads for Texas communities and utilities. In addition to economic development Alex has both public and private sector experience in the fields of management consulting, higher education, and legislative affairs. His other professional skills include economic, legislative, and policy analysis; grant proposal development federal grant program administration; and performance measurement Alex holds a Master of Public Affairs from LBJ School of Public Affairs at University of Texas at Austin and a Bachelor of Arts from Texas Tech University. TIP Strategies I Theory Into Practice City of Fort Collins, CO I Page 13 Alan COX I Senior Consultant As a senior consultant, Alan Cox maintains a collaborative relationship with clients to ensure our plans meet their expectations. During his seven years with the firm, Alan has gained national experience working with a diverse clientele across 15 states, ranging from small rural communities, to booming suburbs, and to multicounty regions. He brings particular strength in understanding and communicating the relationships between visioning, physical planning, and economic development. Prior to joining the firm, Alan was a partner with Civic Economics, an economic analysis and strategic planning P. and also served as director of research for AngelouEconomics for two years. Alan holds a Master of Science in Community and Regional Planning from The University of Texas at Austin with a graduate curriculum emphasizing economic development and physical planning. He graduated magna cum laude from Texas Tech University with a Bachelor of Arts in French and minors in international studies and German. Karen Beard I Seniorconsultant As a senior consultant at TIP, Karen Beard has more than 15 years of experience as a researcher in both the public and private sector. Since joining TIP in 2000, she has managed consulting engagements for clients across the country. Her recent projects include a competitiveness strategy for a 26-county region centered on the Louisville metropolitan area, which includes Fort Knox; preparing a talent management strategy to help Workforce Solutions of Central Texas understand the impact of troop movement at Fort Hood; conducting a fiscal impact analysis of proposed development for the city of Sachse, Texas; and developing a strategy m help Tompk ns County Area Development (the economic development organization for Ithaca, N.Y.) capitalize on nanotechnology and materials science research being conducted at Cornell University. Prior to joining TIP, Karen held research positions with the Texas Department of Economic Development, the State Barof Texas, and the Texas Rehabilitation Commission. In addition, she led a major household travel survey as a research manager for NuStats, an Austin -based transportation research firm. Caroline Alexander I Consultant As a consultant with TIP Strategies, Caroline has developed creative strategies to promote economic diversification and vitality for communities and regions across the country. Aside from strategic planning, she manages projects and provides in-depth research and analysis to support those projects. Her project experience includes leading strategic planning projects for Fort Collins, CO; Bexar County, TX; Temple, TX; Austin Technology Incubator, Lee County, MS; McKinney, TX; La Vernia, TX; and North Harris County, TX. She has also conducted an assessment of rural entrepreneurship in Northeast Texas, completed a feasibility analysis for a wet lab incubator, and performed a market analysis for the San Marcos, TX Downtown Masterplan. Her areas of expertise include entrepreneurship, downtown revitalization, economic impact analysis, market analysis, and geo-spatial analysis. Prior to joining TIP, Caroline worked for MGT of America, a national public sector consulting firm, where she conducted organizational reviews, staffing studies, and economic impact analysis. Previously, she worked with ACCION Texas, a non-profit micro -lender, and as a financial analyst with Credit Suisse First Boston in New York Kathleen Baireuther (Consultant Kathleen joined the TIP team in 2010 and has since worked with clients in seven different states. In addition to supporting on -site public input processes and writing plans for clients, Kathleen also manages the company's business development and thought leadership strategies. Prior to TIP, Kathleen worked with international entrepreneurs through the Global Commercialization Group at the IC= Institute of the University of Texas at Austin. Previously, she was one of 60 students selected nationally as a Coro Fellow in Public Affairs, a rigorous leadership training program. She has international experience conducting fieldwork in the Ecuadorian Amazon and teaching economics in Shanghai, China. Kathleen received her B.A. from the University of Virginia, graduating with high distinction in Political and Social Thought, Spanish, and Latin American Studies. She earned her Masters in Development Studies from the University of Cambridge. TIP Strategies I Theory Into Practice City of Fort Collins, CO I Page 14 BUDGET The fee for the completion of this work is outlined below. Additional expenses are subject to approval and include data purchases and travel and lodging associated with conducting this work. The team member rates are as follows: Principal/Lead Consultant....................................................$195 Consultant/Project Manager...............................................$145 Analystlrechnician................................................................... $95 Administrative / Design.......................................................... $50 The allocation of hours is expected to be as follows: Number by�P.osltwn �rPhase Project of7Hours Project Adminl Total Hours Consultant Manager Analyst Design Phase One 12 50 10 5 77 Phase Two 12 200 50 25 287 Phase Three 5 35 50 25 115 Total 29 1 285 1 110 1 55 479 The summary of fees is as follows: Initial research and presentation of findings ............ $10,000 Report set-up and production......................................$40,000 Report updates.................................................................. $10,000 Economic impact analysis ................................................ $3,500 J TIP Strategies I Theory Into Practice 6 City of Fort Collins, CO ( Page 15 FIRM QUALIFICATIONS TIP Strategies, Inc. (TIP) is a privately held Austin -based economic development � consulting firm committed to providing quality solutions for public and private- 55trateQie5 sector clients. Established in 1995, the firm's primary focus is strategic economic development planning. In addition, TIP has experience with entrepreneurship, target industry analysis, workforce, and redevelopment. Our methods establish a 106 East 6th Street clear vision for economic growth. Community leaders across the country have Suite 550 embraced the TIP model of Talent, Innovation, and Place to achieve successful Austin, Texas 78701 and sustainable economies. PH 5 12.34 3.9113 We understand that it is no longer feasible to conduct business as usual. Our FX 512.343.9190 team offers a fresh approach that integrates community development principles contact@tipstrategies.com with an understanding of more traditional economic development practice. We www.tipstrategies.com believe a community approach is necessary to accomplish sustainable economic development, achieve technology growth, and create an entrepreneurial climate. TIP has worked with communities throughout the country to develop innovative, publicly supported economic development strategies. Our team members have produced numerous strategic economic assessments, economic base analyses, workforce analyses, and target sector analyses, all with input from the client and from stakeholders, community leaders, business owners and residents. Significant projects include the following: • Market Research - Wet Lab Incubator, Austin Technology Incubator, TX • Citywide Economic Development Strategic Plan, City of Clearwater, FL • Economic Development and Tourism Plan, City of Southlake, TX • Economic Development Strategic Plan, Columbia River Economic Development Council, WA • Economic Development Strategic Plan, Garland County EDC, AR • Regional Growth Strategy,165 WIRED region, KY & IN • Site Selection Services, InSpec Group, TX • Comprehensive Economic Development Strategy, Kittitas County, WA • Economic Development Plan, Mat-su Borough, AK • Regional Cooperative Plan, Workforce Solutions, Lower Rio Grande Valley, TX • Workforce Census and Analysis, Pearland EDCTX • Target Industry Study, Temple EDC, TX • Regional Economic Revitalization and Utilization Planning, Workforce Solutions of Central Texas The work of our consulting team is based on the perspective of the practitioner. For six years, TIP managed the Invest in Texas Alliance, a consortium of Texas economic development organizations and professional service firms interested in helping companies do business in Texas. As managers of the Alliance, TIP marketed directly to target industries in the U.S. and abroad on behalf of the Alliance's members. Our experience with the Alliance provides us with an understanding of the key information relevant to private investment decisions. TIP Strategies I Theory Into Practice City of Fort Collins, CO I Page 16 August 8, 2012 James B.O'Neill II, CPPO, FNIGP Director of Purchasing & Risk Management City of Fort Collins 215 North Mason St. Fort Collins, Colorado 80524 Dear Mr. O'Neill: TIP Strategies is pleased to present our proposal for an economic impact analysis and cluster report for the City of Fort Collins. Our experience in Fort Collins and elsewhere nationally prepares us well to provide you with the services requested. This proposal envisions a more comprehensive cluster report that does much more than just demonstrate growth in the local industry. The TIP cluster report would be a tool for performance measurement and evaluation as well as communications. Such a report is a necessary component of understanding the effectiveness of the City's economic health programming and communicating the value of the cluster initiative to stakeholders. The TIP team is excited at the prospect of working with the City on developing a new cluster report and providing economic impact analyses. We appreciate the opportunity to present our firm and our team members. We invite you to contact our references and peruse a sample of one of our in-depth industry profiles at: http://www.txmxautomotive.com/docs/TMASC MarketStudy 2012.pdf Please feel free to call me at 512.343.9113 if you have any questions concerning our submittal. Sincerely, Jon Roberts Managing Director theory into practice 512.343.91131 www.tipstrategies.com 1106 East 6th Street, Suite 550, Austin, TX 78701 • • • • Jon Roberts I Principal& Managing Director • Education Post graduate research, University of Oregon, 1973-77 • Master of Arts, Political Philosophy, University of Hawaii, 1973 • Bachelor of Arts, University of Hawaii, 1969 • Affiliations Fellow of the Washington World Affairs Council, Seattle; National Development Council Economic Development Certification; Member, Texas Economic • Development Council; Member, International Economic Development Council; • Board of Trustees, KMFA radio Austin, Texas • Publications Economic Development Marketing, The Economic & Technology Development Journal of Canada, 1998 • Education & Economic Development - Forging the Link, The Texas Local Economic • Development Series,1998 • Towards a National Economic Strategy, AEDC, 1995 • Significant Projects " Delta Regional Authority Regional Development Plan " "Envision Central Texas" project for regional planning in the Austin Metro area • " Chicago -Milwaukee Corridor economic and transportation planning • " State of Texas Strategic Economic Development Plan • " City of Dallas comprehensive plan • • Site development in Austin; Dallas; and Denton, Texas • " Transit -oriented development in Houston " Recruitment of Matsushita Semiconductor (NSC) to Washington Experience Jon Roberts is the managing director of TIP Strategies, Inc. MP), in Austin, Texas. He is an international leader in economic development and has overseen projects throughout the U.S., as well as in Europe and Asia. In addition to being a practitioner in the field, he has conducted original research into technology growth. He has prepared policy papers on national economic development strategy, published articles on economic development marketing, and has written editorials for major newspapers. Mr. Roberts served as the director of business development both for the State of Texas and for the State of Washington between 1990 and 1995. He was responsible for investment, financial programs, and community development, among other functions. He advised the Governor's Office in Oregon, Washington, and Texas on economic development and trade issues. Prior to his public sector service, Mr. Roberts was with the Oregon Technology Fund, where he was responsible for venture capital investments. He managed two Oregon start-up technology companies: Fiberlite Composites and LifePort Inc., and worked with the Center for Entrepreneurial Ventures. Mr. Roberts was also the founder of the Fat Tire Farm in Portland. Mr. Roberts is currently leading several large regional projects. He is also a sought- after speaker for economic development topics, especially as they relate to "quality of place" and the innovation economy. TIP Strategies I Theory Into Practice City of Fort Collins, CO I Page 17 Tom Stellman I President& CEO Education Bachelor of Arts in Government, University of Texas at Austin Affiliations Board of Directors, Texas Economic Development Council; Advisory Board Member, Community Development Institute; Board Member, Camino Real Export Council; Board Member, Center for International Business and Economic Research at the University of Texas at Austin; Instructor, Basic Economic Development Course in College Station and San Antonio, Texas Significant Projects • Economic Diversification Plan. Mr. Stellman recently completed an economic diversification plan for the City of Wichita Falls, TX. TIP assisted the city in identifying four areas of opportunity that represented the greatest potential for affecting economic vitality: (1) downtown revitalization, (2) talent retention and attraction, (3) business development, and (4) marketing strategies and image enhancement. A detailed implementation plan was developed for each initiative. • Assessment of Rural Entrepreneurship. Mr. Stellman led a team that completed an assessment of rural entrepreneurship of the 12-county region of Northeast Texas and Southwest Arkansas. As part of this assessment, the TIP team produced an inventory of entrepreneurial assets, a gap analysis, and a set of strategic recommendations for promoting entrepreneurship in the region. • Toyota Supplier Strategies. Mr. Stellman worked with the City of New Braunfels, Texas in its efforts to attract suppliers for the recently announced Toyota -San Antonio facility. TIP provided the city with a profile of Toyota's proposed operations, an assessment of the community's competitive position, as well as targets, strategies, and best practices for marketing. • Invest in Texas Alliance. Mr. Stellman developed and launched the highly successful Invest in Texas Alliance marketing program. This marketing alliance targeted both domestic and international growth companies through a unique mix of direct marketing and networking. This program generated leads representing more than $3 billion in potential investment, with 15 companies announcing locations or expansions. Experience Mr. Stellman has national and international experience in economic development. Since founding the firm, Mr. Stellman has led economic development consulting projects in Texas and throughout the United States, including work for the Carolinas Gateway Partnership; the Deep East Texas Council of Governments; Plano, Texas; Denton, Texas; Rowlett, Texas; Brownsville, Texas; and Greene County, Tennessee. Prior to establishing TIP, Mr. Stellman was director of the Office of International Business for the Texas Department of Commerce. There, he led a team charged with promoting the state's exports, marketing the state to foreign investors, and facilitating communication between foreign investors and economic development organizations statewide. Previously at Commerce, Mr. Stellman was deputy director of the Office of Industry Recruitment, where he assisted in the oversight of the state's primary economic development marketing efforts. And, as a site location specialist, he worked closely with prospects interested in establishing operations in Texas. TIP Strategies I Theory Into Practice City of Fort Collins, CO I Page 18 Alex Cooke I Senior Consultant Education Master of Public Affairs, LBJ School of Public Affairs, University of Texas -Austin, 1995 Bachelor of Arts, Political Science, Texas Tech University, 1990 Affiliations Advisory Board, Center for International Business & Economic Development at Troy University; Board member, Alamo Asian American Chamber of Commerce; International Economic Development Council; Texas Economic Development Council; Japan America Society of San Antonio Publications Texas Business Guide, TIP Strategies, July 1998 Texas, Charging into the 11 stCentury, Plants, Sites and Parks, April 1999 European Business Guide, TIP Strategies, October 1998 The Aerospace Industry in Texas and Kansas, Canadian Consulate in Dallas, May 1998 Highlights of Texas Exports, Texas Dept. of Economic Development, 1996 & 1997 Significant Projects • Strategic Planning (Delta Regional Authority; McCormick County, SC; Hinds County, MS; Richmond, VA; Georgetown, TX; Rowlett, TX; Seguin, TX; Del Rio, TX; Hamilton, TX) • Defense Diversification (Wichita Falls, TX; Fort Hood Region, TX) • Workforce (Montgomery County, TN) • Industry Cluster Analysis (Deep East Texas Council of Governments) Experience Alex Cooke possesses 15 years of public and private sector experience in the fields of economic development, management consulting, higher education, and legislative affairs. Mr. Cooke's various professional experiences include economic, legislative, and policy analysis; strategic planning; grant proposal development; federal grant program administration; and performance measurement. Mr. Cooke rejoined TIP after stints working for Texas Tech University and MGT of America, Inc. As a consultant with MGT, he contributed experience and expertise to projects involving management and organizational reviews, performance management implementation, and operational and staffing reviews. At Texas Tech, Mr. Cooke served as Director of Research and Grants for the International Business Education Program at the Rawls College of Business. There, he was responsible for planning and developing grant funding proposals, researching and coordinating funding opportunities, communicating with potential funding agencies and foundations, and administering grant programs related to international education programs and scholarships. Originally joining TIP in 1997, Mr. Cooke has worked with cities, chambers, and regional organizations in several states on issues related to industry recruitment and retention, workforce development, and quality of life enhancement. His recent projects include helping to design a regional development plan for the Mississippi Delta region as well as working with communities impacted by the closure or realignment of major military installations. He has years of experience managing day-to-day project activities and producing such deliverables as strategic plans, marketing plans, economic base analyses, industry analyses, and marketing materials. TIP Strategies I Theory Into Practice City of Fort Collins, CO I Page 19 Alan Cox I Senior Consultant Education Master of Community and Regional Planning, University of Texas at Austin, with an emphasis in economic development and physical planning. Bachelor of Arts in French and minors in German and International Studies, Texas Tech University, magna cum laude Affiliations Advisory Board, Center for International Business & Economic Development at Troy University, Board member, Alamo Asian American Chamber of Commerce; International Economic Development Council; Texas Economic Development Council; Japan America Society of San Antonio Publications Getting the Right Mix. A Feasibility Study for Downtown Revitalization in a West Texas Community., Master's report, The University of Texas at Austin, May 1999 Cameron County/Matamoros at the Crossroads: Assets and Challenges for Accelerating Regional and Binational Development., Cross Border Institute for Regional Development & The University of Texas at Brownsville/Texas Southmost College, 2003 Significant Projects • Strategic Planning (Matanuska-Susitna Borough, AK; Blaine County, ID; Midland, TX; Lake County, FL; Kyle, TX; Union County, AR; Puyallup, WA; Jackson County, IQ • Industry Cluster Analysis (Katy, TX; Conroe, TX; Tom Green County, TX; Beaumont, TX; Southwest Mississippi Partnership) Comprehensive / Area Plans (Zachary, LA; Huntsville, TX; Temple, TX) Market Analyses (Kyle, TX; Midland, TX; Helena — West Helena, AR) Experience Alan Cox serves as a senior consultant for TIP and brings extensive experience in economic development strategic planning, industry cluster analysis, and target sector marketing. He holds particular strengths in understanding the relationships between visioning, physical planning, and economic development. Since joining TIP in 2003, Mr. Cox has worked with cities, chambers, and regional organizations in several states on issues related to comprehensive planning, business recruitment and retention, and quality of life enhancement. His recent projects include assisting in the establishment of a taxpayer -funded economic development partnership, developing a comprehensive strategy for a diverse suburban county, and designing target marketing studies for numerous communities throughout the U.S. He has several years of experience in research and data analysis, managing day-to-day project activities and producing such deliverables as strategic plans, target marketing plans, and economic base analyses. Prior to joining TIP, Mr. Cox was a founding partner with Civic Economics, an economic analysis and strategic planning firm. He also previously served as Director of Research for Angelou Economics where he led activities in support of economic development and real estate analysis activities. There, he conducted analyses for a number of private sector clients, including AMD, Applied Materials, Dell, The Rouse Company, and UPS, as well as a number of local and regional clients throughout North America, including Round Rock (TX), Midland (TX), Wenatchee (WA), Jefferson Parish (LA), Metro Orlando (FL), and the Province of Alberta (Canada). TIP Strategies I Theory Into Practice City of Fort Collins, CO I Page 20 Karen Beard I Senior Consultant Education Master of Community and Regional Planning, University of Texas at Austin Bachelor of Arts in Sociology, University of Texas at Austin Affiliations Member, American Planning Association Publications Foreign Investment in Texas: Why Here? Texas Business Review, Bureau of Business Research, The University of Texas at Austin, December 2000 Defining Success: Evaluating Manufacturing Technology Centers., Master's report, The University of Texas, May 1996 Significant Projects • Strategic Planning (Wylie, TX; Rowlett, TX; Northfield, MN; Fort Smith, AR; Capital Area Council of Governments, TX) • Workforce (Wired65 region of Ky. / Ind., Central Texas WFDB, Lower Rio Grande WFDB) • Comprehensive / Area Plans (Dallas, TX; Watsonville, CA, Gresham, OR; Midlothian, TX) • Market Analysis (Asian American Resource Center — Austin, TX; Inner Katy Transit Study; Kenosha -Racine -Milwaukee Transit Analysis) • Economic Impact (Rockport, TX; Central Texas WFDB) Experience Karen Beard has extensive experience as a researcher in both the public and private sector. Ms. Beard's recent projects include preparing a talent -focused strategy as part of a WIRED -funded initiative for a 26-county region in Kentucky and Indiana, the workforce board for the Lower Rio Grande Valley region of Texas. Other significant projects she has managed include preparing the economic element for Forward Dallas, the first comprehensive plan prepared for the City of Dallas; developing a strategic and operational plan for the Southern United States Trade Association; preparing an economic development and marketing strategy for the Fort Smith (Ark.) Regional Chamber of Commerce; and developing a strategy to help Tompkins County Area Development, the economic development organization for Ithaca, NY, capitalize on nanotechnology and materials science research being conducted at Cornell University. Prior to joining TIP, Ms. Beard was a senior research analyst at the Texas Department of Economic Development. During her tenure at TOED, she was involved in a number of projects, including the design of the agency's "one stop" economic development web sites. In this capacity, she served as the principal developer of the Texas Business & Community Economic Development Clearinghouse, a searchable database of economic development resources. Other projects include monitoring the development of the state's strategic plan for economic development, preparing an analysis of transportation -related issues along the Texas -Mexico border, and developing profiles of the state's major industries. As a research associate for the State Bar of Texas, Ms. Beard analyzed subjects of interest to the legal services industry and participated in dozens of law -related survey research projects. She has also conducted research on the disability community for the Texas Rehabilitation Commission and led a major household travel survey as a research manager for NuStats, an Austin -based transportation research firm. Other topics that she has addressed include the evaluation of manufacturing technology centers, and the effect of regulation on the cost of land development. TIP Strategies I Theory Into Practice City of Fort Collins, CO ( Page 21 Caroline Alexander Iconsultant Education Master of Public Affairs, LBJ School of Public Affairs, University of Texas -Austin Bachelor of Arts, Economics, Davidson College Publications The Economic Impact of Rural Military Base Realignment and Closure., LBJ School of Public Affairs, University of Texas, 2005 Significant Projects Strategic Planning (Fort Collins, CO; Tupelo, MS; McCormick County, SC; McKinney, TX; La Vernia, TX, Lone Star College) • Economic Impact (Fort Collins, CO; Austin Technology Incubator) • Entrepreneurship (Workforce Solutions Northeast Texas; Tupelo, MS; Wichita Falls, TX; Purchase Area Development District; Workforce Solutions Lower Rio Grande Valley; Cedar Park, TX; Round Rock, TX) • Market Analysis (City of San Marcos, TX; Various Private Developers) • Military Communities (City of Wichita Falls, TX) Experience Caroline Alexander has over 11 years of experience in the private and non-profit sectors in the fields of management consulting, small business development, and public and corporate finance. She specializes in research and analysis including benchmarking, cost modeling, and cost -benefit analysis as well as statistical analysis, spatial analysis and econometric modeling. Prior to joining TIP, she worked with MGT of America, Inc, a public sector consulting firm. Her project experience included an economic impact analysis of the City of Houston's smoking ordinance, a transition plan for Bexar County's magistration function, a feasibility study of a regional detention center for the Hopi Tribal Council, and an organizational review of the central administration of Abilene Independent School District. Caroline's other experience includes small business development as well as corporate and public finance. With ACCION Texas, a non-profit micro -lender, she aided numerous low-income microentrepreneurs in strengthening and growing their businesses. Prior to ACCION, she worked as a financial analyst with Credit Suisse First Boston in New York. At CSFB, she performed analyses, conducted research, and produced presentations and marketing materials for projects ranging from sovereign debt issuances to corporate mergers and acquisitions. She holds a Master's in Public Administration from the LBJ School of Public Affairs at the University of Texas at Austin. She obtained a Bachelor of Arts in Economics with an international studies concentration from Davidson College in North Carolina. TIP Strategies I Theory Into Practice City of Fort Collins, CO I Page 22 Kathleen Baireuther I Consultant Education Master of Philosophy, International Development, Cambridge University Graduate Fellow, Coro New York Fellows Program in Public Affairs Bachelor of Arts, Political and Social Thought Distinguished Majors Program, Spanish, and Latin American Studies (minor), University of Virginia Publications The Controversy Surrounding the International Criminal Court., Wilson Journal of International Affairs, Spring 2004 Significant Projects • Greater Houston Partnership - International Recruitment Benchmarking • City of Clearwater, Florida - Economic Development Strategic Plan • Jefferson City, Missouri - Economic Development Strategic Plan • Garland County Chamber of Commerce (Hot Springs) Arkansas - Economic Development Strategic Plan • TIP website re -design 2011 Experience As a consultant, Kathleen Baireuther works with community stakeholders through on -site public input processes and applies her local knowledge to write customized strategic plans for clients. She also manages TIP's business development and thought leadership strategies, including the Austin Visit program, which gives clients the opportunity to learn from the leaders and organizations that have contributed to the city's success. Prior to joining TIP, Kathleen worked with international entrepreneurs through the Global Commercialization Group at the IC' Institute of the University of Texas at Austin. Previously, she was one of 60 students selected nationally as a Coro Fellow in Public Affairs, a rigorous leadership training program. Following Coro, she was a Programs Consultant for Echoing Green, an organization that selects and provides angel financing for social entrepreneurs with high growth potential. Kathleen has significant international experience. She taught business and economics in Shanghai, China, and conducted field research with indigenous groups in Ecuador. As the Executive Director of Alternative Spring Break at the University of Virginia, she also oversaw over 20 international volunteer trips annually. Kathleen received her B.A. from the University of Virginia, graduating with high distinction in Political and Social Thought, Spanish, and Latin American Studies. She earned her Masters in Development Studies from the University of Cambridge. TIP Strategies I Theory Into Practice City of Fort Collins, CO I Page 23 strat2g125 @ theory into practice 512.343.9113 1 www.tipstrategies.com I io6 East 6th Street, Suite 55o, Austin, TX 78701 CONTENTS CONTENTS........................................................................................................I CONSULTANT BACKGROUND.........................................................................1 W. OUR 1 2 PROJECT APPROACH.......................................................................................4 SCOPEOF WORK..............................................................................................5 ESTABLISH THE BASELINE.........................................................................................5 2 DETERMINE AND APPLY FRAMEWORK................................................................6 3 EVALUATE INITIATIVE.................................................................................................7 ECONOMIC IMPACT ANALYSIS.........................................................................................8 SCHEDULE................................................................................................................................ 8 RELEVANT EXPERIENCE..................................................................................9 PROJECT TEAM ROLES AND RESPONSIBILITIES..........................................12 BUDGET..........................................................................................................15 FIRM QUALIFICATIONS.................................................................................16 TIP Strategies I Theory Into Practice City of Fort Collins, CO I Page i CONSULTANT BACKGROUND TIP Strategies, Inc. (TIP) is submitting this proposal to act as the consulting team for the preparation of cluster reports and economic impact analyses. Our team members are experienced in 1) leading economic development planning projects across the United States and internationally; 2) performing detailed analyses of communities' economies and workforces; 3) presenting complicated subject matter in ways accessible to any type of stakeholder. Our Team Established in 1995, TIP Strategies has worked with communities throughout the country to develop innovative, publicly supported economic development strategies. Our team members have produced numerous strategic plans, economic assessments, economic base analyses, workforce analyses, and target sector analyses, all with input from the client as well as community leaders, business owners, residents, and other stakeholders. The team members assembled are ideally suited to assist the City of Fort Collins on this project. 4 Jon Roberts is a nationally recognized leader in regional economic development. He has overseen projects in Texas and throughout the U.S., as well as in Europe and Asia. Mr. Roberts served as director of business development for both Texas and for Washington between 1990 and 1995. As managing director, he participates in the scoping of projects and provides technical and strategic input during each phase. 4 Tom Stellman, president and co-founder of TIP, brings a wealth of experience working with communities and businesses. As former director of international business development and marketing for the State of Texas, he assisted Texas companies looking to expand and locate in international markets. His experience in developing and managing the highly successful Invest in Texas Alliance provides a clear understanding of the issues communities face in recruitment. TIP principals are supported by a staff of analysts and consultants experienced in managing economic development projects similar in scope to the requested work. The TIP team also includes a network of associates and partners in a wide range of disciplines whose skills can be brought to bear on this project. TIP Strategies I Theory Into Practice City of Fort Collins, CO I Page 1 Our Advantage The TIP team is well -qualified to serve as the contractor for this work. 4 We have experience in Fort Collins. We recently completed the City of Fort Collins' Economic Health Strategic Plan and already have a substantial base of knowledge about the City, the region, and the economy. 4 Our team members have managed consulting engagements in a variety of settings. We have crafted innovative strategies for communities TIP also works to stay ,on the cutting edge of economic development nationally, and"we, rely on them for their insights and their diligence to get things righ€. Gordy Kacala, Executive Director, Racine County Economic Development Corporation and regions across the U.S. from Texas to Vermont and from Alaska to Florida. We specialize in tailoring products and processes to meet the unique needs of our clients and their stakeholders. 4 We recognize the role of higher education in regional competitiveness. As manufacturing and service industries face growing pressure from offshore operations, it is increasingly important to identify opportunities for higher value with existing companies. Our consulting team has recent experience working with communities to determine the best way to leverage their universities and technical colleges for economic development. Projects include Northfield, Minnesota; Racine, Wisconsin; Louisville, Kentucky; Fort Smith, Arkansas; and Tompkins County, New York. 4 We appreciate the link between economic development and workforce. Workforce concerns and labor market analysis are key components of virtually every project we conduct. Our principals and team members have interviewed literally hundreds of employers and business organizations across the country. We have addressed workforce challenges throughout Texas (including in the Rio Grande Valley) and in the Chicago -Milwaukee corridor; the Louisville, Kentucky region; Richmond, Virginia; and Watsonville, California. 4 We have helped communities and regions across the country identify well -suited target industries. The selection of target industries must consider a range of factors. Our occupation -driven approach recognizes the importance of connecting industry recruitment with the skills of the regional workforce and identifying opportunities for enhancing those skills. The presence of well -prepared industrial sites is another critical piece of the puzzle. Businesses do not locate just to a community; they locate to a specific site. Finally, the role of innovation has become an increasingly important aspect of industrial development, and our strategies often emphasize the recruitment of innovation -driven companies. Through this process, we stay abreast of trends in a TIP Strategies I Theory Into Practice City of Fort Collins, CO I Page 2 wide range of industry sectors. In addition, we have written in-depth profiles of the aerospace industry (for the Canadian government) and of the Texas automotive industry. 4 Our consulting team offers a broad background. The experience of our team includes running statewide economic development programs and leading economic development consulting projects across the country. TIP principals have held management positions with the Texas Department of Economic Development and the states of Oregon and Washington. Team members are frequently invited to speak at state and national conferences on a wide range of topics. In short, our team has the analytical capacity, corporate experience, and planning expertise to assist Fort Collins in evaluating its cluster initiative and demonstrating its value. We are excited about the prospect of working on this project and are available to begin work immediately upon agreement of terms. TIP Strategies I Theory Into Practice City of Fort Collins, CO I Page 3 PROJECT APPROACH TIP aims to create a cluster report that serves not only to track cluster growth but as an evaluation tool to improve the effectiveness of economic health programming in the City of Fort Collins. These cluster reports will be useful as tools to inform the decision -making process of the Economic Health Office and industry cluster groups regarding their allocation of resources and programming. In addition, the reports will also be valuable communications tools with content that can be used on relevant websites, in newsletters, and in presentations to update stakeholders and foster support for the initiative. The TIP team will employ a three -pronged approach to evaluating the City's industry cluster initiative. This approach focuses on synthesizing quantitative data to provide preliminary findings. These findings are then contextualized and validated with qualitative input. We then apply a strategic lens and outlook to incorporate trends and events that will likely alter future outcomes. The quantitative analysis will focus on choosing and tracking indicators that are tied to the City's and the cluster manager's specific strategies for fostering the development of each cluster. These indicators will likely center around such topics as growth, access to capital, discovery, and commercialization. Our quantitative analysis will be supplemented by qualitative input that will allow us to evaluate each cluster's assets, networks, and culture and identify strengths, weakness, opportunities, and threats for each cluster. The starting point for gathering this data will be interviews with the cluster managers, research centers, incubators, and company executives from the target sectors. From this exploratory phase of data gathering, we will then create standardized input mechanisms, piggy -backing on existing tools in order to minimize the demands on cluster participants. These existing mechanisms include standing cluster meetings and the business retention and expansion survey. Finally, strategic considerations to enhance the success of the City's cluster development strategy will be identified based on 1) research on peer communities focused on similar cluster development, 2) best practices for cluster development, and 3) an understanding of regional, national, and global trends affecting the industry clusters. This approach will allow us to establish a framework to evaluate the City's strategies related to cluster development, identify gaps and obstacles that inhibit cluster growth, and recommend changes to enhance the effectiveness of the City's cluster development initiative. The reports will be presented in a format accessible to the City's stakeholders, with rich graphics and content that can easily be adapted for communications materials. TIP Strategies I Theory Into Practice City of Fort Collins, CO I Page 4 • • • • SCOPE OF WORK • • • Our team proposes to use a three-phase process to develop and deliver a report that evaluates • Fort Collins' industry cluster initiative and tracks the development of its target industry clusters. • • s Establish the Baseline • • We begin by documenting the City's and its stakeholders' current cluster development • strategies. During this phase we review available materials, visit with knowledgeable sources, • and conduct a targeted analysis of relevant trends to reach an understanding of the current state of the industry cluster initiative. This work serves as the basis for determining the • outcomes of the initiative in Phase 2. 1.1 Kick-off meeting I A strong working relationship between our team and the client project team is essential. The kick-off meeting provides the opportunity to discuss objectives, define success factors, identify relevant studies and initiatives, and review the team's overall expectations for the engagement. The outcome of the meeting will be a project management plan that will serve as the foundation for all the work to follow. 1.2 Review of existing cluster reports ( Our team will review the existing cluster reports and will propose changes to the template that will provide continuity with past reports and enhancements to the previous report template. 1.3 Stakeholder interviews I Our team will conduct interviews with stakeholders involved in cluster development both in the City of Fort Collins and the Front Range region. These stakeholders will include cluster managers, key researchers, incubators, and leading companies within each cluster. The objective of these interviews will be to identify activities and projects aimed at cluster development, gauge their effectiveness, and identify obstacles to cluster development. Phase 1 Overview Tasks -- ✓ Kick-off meeting ✓ Review of existing clusterreports ✓ Stakeholder interviews ✓ Inventory of cluster strategies and projects ✓ Indicator identification .... _... _.. _... _.. _.. _.. _... _.. _.. _.. Deliverables ✓ Presentation of preliminary findings - inventory of strategies, interview findings, indicator list TIP Strategies I Theory Into Practice City of Fort Collins, CO I Page 5 1.4 Inventory of cluster development strategies and projects I From a review of relevant studies and reports and the findings from the stakeholder interviews, we will create a list of specific strategies, activities, and projects. Where possible, we will also document the budget associated with each. This will create a clear and comprehensive snapshot of Fort Collins' cluster initiative that includes both the City's activities and other stakeholders' activities. 1.5 Indicator identification I Based on the above inventory, the previous cluster reports, and our knowledge of measuring performance, we will propose a list of indicators. For any qualitative indicators, we will propose mechanisms for collecting the data. 1.6 Stakeholder workshop I The findings and results from each of the previous tasks will be presented in a PowerPoint presentation at a workshop for the Economic Health Office and key stakeholders. The purpose of this workshop will be to discuss the findings and provide feedback to the consulting team. 2 Determine and Apply Framework With the input from Phase I and the feedback from the Discovery workshop, we will gather and analyze data needed for each indicator, conduct research on cluster strategies of peer communities with similar target clusters, and determine each cluster's strengths, weaknesses, opportunities, and threats. This phase will create the framework to determine how the industry clusters have developed and how the clusters fit in to the national and international landscape. Phase 2 Overview _... _... _.. _....... _......... _... _... _... _... ...I ...... _.. _.. _.. _................ _.. _........... ......... _... _... Tasks ✓ Data collection ✓ Benchmarking ✓ Evaluate strengths, weaknesses, opportunities, and threats Deliverables ✓ 1"Cluster Report 2.1 Data collection I Once the indicators are vetted with the Economic Health Office, we will collect the associate data for relevant quantitative indicators. 2.2 Benchmark research I We will identify other communities that are targeting similar industry clusters to identify best practices and to better understand how Fort Collins and the Front Range can differentiate itself within the target industry clusters both nationally and internationally. 2.3 SWOT analysis I For each industry cluster, we will identify strengths, weaknesses, opportunities, and threats. 2.4 Cluster report preparation I With the information gathered from the previous tasks, we will . profile each of the cluster industries. Each profile will present the indicators in a dashboard , format to highlight trends and performance. It will also summarize the SWOT Analysis and , TIP Strategies I Theory Into Practice City of Fort Collins, CO I Page 6 ,