HomeMy WebLinkAboutRESPONSE - RFP - 7318 INTERPRETIVE FEATURES ON NATURAL AREASProposal for Interpretive Features on Natural Areas
City of Fort Collins
(Bid Number 7318)
Presented by:
ECOs Communications, Inc.
www.ecos.us
ECOS Process and Project Phasing
While every client and project is unique, the structure and phases that we apply to every interpretive process
follows the same basic outline.
Interpretive Planning
• Site visit and project launch: meet with all key players, take
photos/measurements, collect material
• Identify and document project objectives
• Define project phases, deliverables, schedule, and client review
team and expectation
• Submit summary document
Conceptual Design
• Incorporate client comments
• Conduct Research
• Develop content themes and content outline (may include big idea,
take -away messages, primary and secondary storylines)
• Identify opportunities for 3-dimensional and interactive elements
• Propose interpretive solutions regarding best locations, delivery methods,
and materials to match project budget and messages
• Identify the need for visual assets: photographs, illustrations, maps, etc.
• Submit content outline and recommendations
Design Development
• Incorporate client comments
• Complete content and photo research as necessary
• Create preliminary designs for panel layouts, and draft sketches
for all illustrations and maps
• Submit panel layouts with draft text and proposed visual assets
Final Design Development
• Incorporate client comments
• Provide panel layouts showing final design, text, and visual assets
Fabrication
• Incorporate client comments
• Send production ready files to identified vendors
• Oversee of vendors for quality and timely delivery
Project Close-out
• Archive all files and essential project materials
• Client check -in
Proposal for Interpretive Features: City of Fort Collins 8 Ja:�uary 20, 2012—=CC'- Comm.ini_ao,r=.
Experience with the City of Fort Collins Natural Areas Program
ECOS is committed to the goals and mission of the City of Fort Collins's Natural Area Program (NAP). Beginning
in 1998, we have worked closely with key program staff, partnering to create numerous interpretive projects (see
list below). While each project has had specific goals, those common elements for which ECOS played a key role
included educating visitors, encouraging support of bond issues, and helping to mitigate key NAP management issues.
For every NAP project, ECOS was responsible for researching the natural history and cultural storylines. Much of
that research and general understanding of the area can be applied to future projects, saving both time and money.
Our existing, first-hand knowledge of many NAP properties will also serve us going forward: messaging at other sites,
geographic relationships among sites, regional trail connectors, and city history and general concerns.
Over the years, ECOS has worked extensively not only with staff within the Natural Areas Program, but also with
staff at several critical partner organizations, including the Fort Collins Museum of Discovery and the Latimer
County Natural Resources Department.
All of this sets ECOS apart —along with our proven track record and long-term commitment to the Natural Areas
Program. ECOS just marked 20 years in the interpretive field, and we remain committed to this work well into the
future.
Natural Area properties for which ECOS has developed interpretation:
• Arapahoe Bend
• Bobcat Ridge
• Cathy Fromme Prairie
• Cottonwood Hollow
• Coyote Ridge
• Ponds
• Prospect Ponds
• Reservoir Ridge
• Riverbend
• Soapstone
Proposal for Interpretive Features: City of Fort Collins 9 January 20, 2012—ECOS Communications
ECOS Awards
ECOS has received numerous national awards for copywriting, design, and educational impact, including:
2011 Gold Ava, Educational Category
Presented by: Association of Marketing and
Communication Professionals
For: Cattle Branding Interactive, Washakie Museum
2009 First Place,Wayside Exhibit Category
Presented by: National Association for Interpretation
For: Mundo Jaguar
2009 First Place, Short Video Category
Presented by: National Association for Interpretation
For: Video entitled "Wetlands & Wonder:
Reconnecting Children with Nearby Nature"
2008 Ava Platinum, Education Category
Presented by: Association of Marketing and
Communication Professionals
For: Video entitled `Wetlands & Wonder:
Reconnecting Children with Nearby Nature"
2008 MarCom Gold, Design Category
Presented by: Association of Marketing and
Communication Professionals
For: Summit Park Entry (Panama City, Panama)
2006 Juror's Award
Presented by: Society for Environmental Graphic Design
For: Denver Zoo —Asian Tropics Master Plan
2005 First Place, Exhibit Category
Presented by: American Association of Zoos and
Aquariums
For: Denver Zoo —Predator Ridge
2005 First Place,
Wayside Exhibit Category
Presented bv: National Association for Interpretation
For: Denver Zoo —Predator Ridge
2001 First Place,
Wayside Exhibit Category
Presented by: National Association for Interpretation
For: Cottonwood Hollow Interpretive Signs
1998 First Place,
Wayside Exhibit Category
Presented by: National Association, f or Interpretation
For: Golden Gate Canyon State Park Interpretive Signs
1998 Honorable Mention,
Starburst Awards
Presented by: Colorado Lottery
For: Colorado State Forest State Park —
Moose Visitor Center
1997 First Place,
Wayside Exhibit Category
Presented by: National Association for Interpretation
For: Denver Zoo Northern Shores Interpretive Signs
1997 Second Place,
Interior Exhibit Category
Presented by: National Association for Interpretation
For: Denver Zoo Primate Panorama Exhibit
1997Third Place,
Wayside Exhibit Category
Presented by: National Association far Interpretation
For: D O W Windy Gap Interpretive Signs
1995 First Place, Poster Category
Presented by: National Association for Interpretation
For: EPA Tribal Lands Poster
1995 Second Place,
Wayside Exhibit Category
Presented by: National Association for Interpretation
For: Denver Zoo Birds of Prey Interpretive Signs
2005 First Place, Entry Sign
Presented by: Sign of the Times 1994 Outstanding Interpretive Program
For: Denver Zoo —Entry Presented by: NationalAssociation for Interpretation
Rocky Mountain Region
For: Denver Zoo Tropical Discovery Building
Proposal for Interpretive Features: City of Fort Collins 10 January 20, 2012—ECOS Communications
D. EXAMPLES OF SIMILAR PROJECTS
As mentioned earlier in this proposal, ECOS has conceived, implemented, and installed interpretive features
for nine of the city's natural areas over the past 13 years, in addition to branding work and related consulting.
In this section, we are showing three relevant projects for other clients, in addition to three City of Fort
Collins projects.
Please see images for these projects in the tabloid Samples pages, attached.
Please see our website at zuww.etos.us for further examples of our interpretive work, including graphic design, exhibit
design, environmentalgraphics, interactive media, and sculpture and tactile features.
Outside the City of Fort Collins
Eldorado Canyon State Park, Colorado State Parks
Eldorado Springs, Colorado
Interpretive Wayside Panels
The Fowler and Rattlesnake Gulch trails at Eldorado Canyon State Park Rank the steep canyon walls of
South Boulder Creek, and lead visitors along the base of prime nesting and roosting habitat for raptors
such as Golden eagles, red-tailed hawks, and prairie falcons. In developing interpretation for these trails,
ECOS was charged with proposing sites and creating designs to minimize visual impact in this pristine
area.
The naturalistic illustrations and custom -cut graphic panels are integrated into the landscapemounted
onto trailside boulders. Spotting scopes allow visitors to "get up close" to wildlife while protecting the
needs of sensitive species. Solar -powered audio repeaters and tactile elements invite visitors to interact
with the essential messages while giving them skills to really see and appreciate the wildlife around them.
This is especially important for repeat visitors, who can thereby experience something different each time
they come to the site.
Jenny Adair Wetlands, City of Aspen
!Aspen, Colorado
Interpretive Trailside Panels
The City of Aspen sits alongside the Roaring Fork River —a pristine, wild waterway that is a world -class
fishery. In order to protect the Roaring Forks water quality, the city constructed a series of wetlands in
2007 to catch and filter polluted stormwater runoff before it enters the river. The city brought ECOS on
board in 2008 to create trailside signage interpreting the wetlands and explaining the importance of this
successful model project.
From a snowshoe tour of the Jennie Adair Wetlands in January to shipment of the completed panels
in April, ECOS created all the ingredients for an attractive and informative visitor experience: content
development and text writing, photography and illustration, graphic design and layout, and project and
fabrication management.
Proposal for Interpretive Features: City of Fort Collins I I January 20.2012—ECOS Communications
Toyota Elephant Passage/Asian Tropics, Denver Zoo
Denver, Colorado
Interpretive Panels and 7hemed Visitor Experience
By every measure, Asian Tropics is the greatest endeavor ever undertaken by the Denver Zoo. The project
is an eight -year, 60-million-dollar habitat and conservation education exhibit featuring Asian elephants,
greater one -horned rhinoceros, and Malayan tapirs (along with other species). The intent is to allow
visitors to explore and discover the rich history of animals in Asian culture and their complex relationship
with people.
Working closely with the zoo and architects over the course of five years, ECOS instrumentally crafted
the visitor experience, placing the exhibit within the context of three distinct settings: a re-created Asian
village, a wildlife preserve, and a rural family farm. In addition, ECOS created all interpretive content, site
theming, and exhibit design, and also directed all fabrication and installation.
The nearly 80 interpretive graphics include a rich variety of tactile and audio interactive elements designed
to attract and hold visitor attention. Signage is presented on custom hand -carved stanchions, and set
within the exhibit's overall theming package. All of this, intended to promote visitor reflection about the
complex issues facing wildlife habitat and species protection —both in Asia and close to home.
With the City of Fort Collins
Cottonwood Hollow Natural Area, City of Fort Collins
Fort Collins, Colorado
Interpretive Wayside Panels
Relax and reflect at "Artist's Point."That's what ECOS and city planners encouraged visitors to do at this
pond -side pull out. It's a great place to watch for wildlife close to homespeciallybirds.
ECOS designed, produced, and installed a series of interpretive signs with engraved steel frames treated
with a patina finish. The installation includes tactile sculptural elements and a custom bench with an
osprey image. Simple yet appealing photos and illustrations call out prominent wildlife species and give
tips for catching glimpses of them. In addition, visitors who read the panels can learn about the restoration
work done here —turning an abandoned gravel mine into a refuge for wildlife and urbanites.
This project received a first place award from the National Association for Interpretation, Wayside Exhibit
Category, in 2001.
Proposal for Interpretive Features: City of Fort Collins 12 January 20, 2012—ECOS Communications
Coyote Ridge Natural Area, City of Fort Collins
Fort Collins, Colorado
Interpretive Wayside Panels and Trailhead Kiosk
The plains meet the foothills at this spectacular and popular location. From the parking lot the to scenic
ridge top, ECOS helped create a seamless interpretive experience for visitors of all ages and abilities.
Signage with custom illustration, photography, and sculptural elements engage visitors in stories
interwoven about plants, wildlife, and geologic history. The Hidden Clues Trail —a 3/a-mile accessible
interpretive loop —features multisensory and accessible interpretive experiences. Here, visitors smell sage,
guess bird songs, touch tracks, and reflect on the natural beauty that abounds at Coyote Ridge. More
adventuresome visitors can proceed up to the ridgeline, where interpretation prompts questions about how
to sustain the beauty of this special part of Colorado.
ECOS partnered with the Natural Areas Program on two distinct phases of work for this site.
Soapstone Prairie Natural Area, City of Fort Collins
Fort Collins, Colorado
Interpretive Wayside Panels
Our interpretive work at the Soapstone Prairie Natural Area included the Lindenmeier Archaeological
Site, a National Historic Landmark. Originally excavated by the Smithsonian Institution in the 1930's,
Lindenmeier is one of the most preserved and significant Folsom occupations, dating back more than
12,000 years. ECOS worked closely with experts at the Fort Collins Museum and Colorado State
University —key stakeholders in the site and storylines—to appropriately and accurately interpret this
outstanding cultural resource.
The interpretive signage and mix of sculptural experiences are designed for visitors of all ages and
knowledge levels. Our natural history interpretation relates to the site's mixed -grass prairie/shrublands
mosaic, an ecosystem still in excellent condition at Soapstone. Storylines relate local wildlife to the site's
overall significance within the Laramie Foothills Mountains to Plains Project.
ECOS's scope of work included visitor experience planning, content research and writing, graphic
design, siting, and fabrication —along with creative coordination with project architects and a public art
installations component.
Proposal for Interpretive Features: City of Fort Collins 13 January 20, 2012—ECOS Communications
E. KEY PERSONNEL
Based on our past experience with interpretive projects for the city's Natural Areas Program, everyone on
the ECOS team would likely be involved during various phases of the work. Our staff would cover all key
functions: site assessment, storyline research and content development, art direction and graphic design,
project management and fabrication oversight.
Our company's president, Jill Isenhart, has been project manager for many Fort Collins projects, and would
likely continue in that role. Depending upon the needs of the project, either Jenny Dyer and Michelle Wolf
might assist with aspects, as they routinely serve this function within ECOS. Interpretive assessment, content
development, and text writing would be handled by Chip Isenhart, Jenny Dyer, and/or Michelle Wolf. Art
direction and 2D design: Chip Isenhart, Jenny Dyer, Kevin Oehler, and/or Louisa Barrett. If illustration, map
creation, or 3D design is called for, Kevin Oehler would fill this role.
Jill Isenhart, Founding Principal
As founding partner and president, Jill has been involved with all ECOS projects since the company's
inception. Her first-hand experience at ECOS includes coordination of the planning, design, production
and installation of interpretive graphics for major exhibit projects. Jill's interpretive work prior to founding
ECOS includes projects for the government of Costa Rica, National Audubon Society and the MacArthur
Foundation.
Since founding ECOS more than 20 years ago, Jill has also guided the company in terms of strategic planning,
financial direction, human resources, and client relations. Jill's skill in truly hearing what clients need and want
translates, time and again, into successful projects and satisfied customers.
Jill holds a master's degree from the Yale School of Forestry and Environmental Studies with an emphasis on
environmental communication. Jill's bachelor's studies were at Bowdoin College in environmental science.
Chip Isenhart, Founding Principal
Chip serves primarily as creative director at ECOS, but wears many hats. Since founding ECOS, he has
designed and written hundreds of natural and cultural history exhibits and created dozens of interpretive
master plans. A designer, writer, sculptor, photographer, and biologist, he is responsible for the blend of art and
science on all ECOS projects, including exhibits, signage, sculpture and environmental graphics, publications,
digital media and other interpretive delivery methods. Another primary responsibility includes ensuring the
continued high level of accuracy, creativity, and quality that is ECOS's hallmark in the interpretive field.
Chip often works hands-on to help complete various elements that add polish and character to ECOS
projects —his workshop is awash with samples, interpretive sculptures and wax models, and new materials to
test. ECOS projects are filled with examples of his sculpture and photography, as well as work created by other
artists but informed by Chip's art direction and biology expertise.
Chip has a master's degree from the Yale School of Forestry and Environmental Studies with an emphasis on
environmental communication and conservation biology. His bachelor's degree in biology is from Lewis and
Clark College.
Proposal for Interpretive Features: City of Fort Collins 14 January 20, 2012—ECOS Communications
jenny Dyer, Senior Designer / Project Manager
Jenny has 40 years of experience in the field of cultural and natural history interpretation, including 15 years at
ECOS leading a wide variety of planning, graphics and exhibition projects. Jenny developed numerous exhibits at
the Denver Zoo, the National Park Service, U.S. Fish and Wildlife Service, Colorado State Parks, Shell Research
Center, and the Washakie Museum. Her involvement in ECOS projects includes interpretive content and exhibit
planning, copywriting, concept drawings, design development, budgeting and fundraising packages, and overall
project management. Jenny also has broad experience in front-end evaluations, helping ensure that exhibit content
will suit the audience at hand. In addition, she keeps current with ADA conventions and standards, making sure to
design each and every exhibit to meet these guidelines.
Prior to joining ECOS, Jenny worked as a senior content and exhibit developer with numerous organizations
including the Florida State Park Service, Littleton Historical Museum, and the Denver Museum of Nature and
Science. Her design and copywriting work have been recognized for excellence by the American Association
of Museums, Curators Committee, the National Organization on Disability, and the National Association of
Interpretation.
Jenny holds a bachelor's degree in fine arts from the University of South Florida.
Kevin Oehler, Senior Exhibit Designer do Illustrator
As senior exhibit designer, Kevin's role at ECOS includes museum space planning, all stages of concept
illustration, 2D and 3D digital design, storyboards for video and object theater presentations, and final design
documentation. Working from the early project stages with ECOS content developers, Kevin has special expertise
in creating meaningful visitor experiences, and actively seeks to connect audiences with stories in unusual and
memorable ways. Kevins design background also includes fine arts and film production design.
Kevin has designed interpretive exhibits for dozens of natural and cultural history museums and nature centers
throughout the country, including the Joliet Area History Museum, Water Center in Wichita, Iowa State
Museum, Grand Bay NERR, and Challenger Learning Center in Woodstock, Illinois. His drawings, paintings
and sculptures have found a broad national audience and are represented in numerous corporate and private
collections, including the Denver Art Museum, City and County of Denver, Amoco, Habitat Chicago, Murray
Smither, and Kaiser Permanente.
He holds bachelor's and master's degrees in fine arts from Colorado State University and Croydon College of
Design in London, respectively.
Proposal for Interpretive Features: City of Fort Collins 15 January 20, 2012—ECOS Communications
Michelle Wolf, Senior Developer I Project Manager
As a senior team member, Michelle plays many roles in ECOS projects —from proposal development through
product delivery. Her skill with client interface and knowledge of interpretation enable her to comprehend
the unique needs and goals of each client, and ensure delivery of successful exhibits, interpretive plans, videos,
publications, and more. Michelle has special expertise with words, and delights in finding that just -right
"voice" for every message.
Michelle's background includes capacity building and communications for the Trust for Public Land, among
other conservation and educational institutions. During her tenure with Denver's Stapleton Development
Corporation, she directed phasing and funding strategies for a 1700-acre system of parks and open space and
related sustainable development programming.
Michelle holds degrees from Stanford University (bachelor's in history) and Middlebury College (master's
in French). As a mother and former teacher, she is passionate about the critical connection between nature,
learning, and personal action.
Louisa Barrett, Graphic Designer
Hailing from the Jemez Mountains of northern New Mexico, Louisa has broad experience in print, web, and
environmental graphic design. She has been critical in designing interpretive graphics, exhibits, and logos for
clients such as the National Park Service, Holden Arboretum, Shark Reef Aquarium, and South Platte Park
(City of Littleton), among others. Most recently, she developed nearly 100 original graphics and interpretive
panels for the Denver Zoo's latest major new exhibit: Toyota Elephant Passage (opening Spring 2012).
Prior to ECOS, Louisa's agency work spans the fields of architecture, advertising, and signage. She was part of
the team that created sign designs for the re -built Superdome in New Orleans. She has always loved animals
and being outdoors —so the fit with ECOS is a natural.
Louisa earned her bachelor of fine arts degree in graphic design from the Kansas City Art Institute.
Proposal for Interpretive Features: City of Fort Collins 16 January 20.2012—ECOS Communications
F. BILLING RATES
Billing rates by job function are as follows:
Principal $85
Senior Content Developer $75
Senior Designer $75
Project Manager $75
Graphic Designer $65
Please note: For the great majority of our projects, ECOS provides fixed fee proposals based on detailed
scopes of work. "These proposed fees are based on our anticipated labor hours and costs and goods, yet
our billing is not generally by hourly rates. We work on a project until we have met the scope and client
expectations.
This page contains proprietary financial information. ECOS requests that the City of Fort Collins protect this
information, to the extent legally permissible.
Proposal for Interpretive Features: City of Fort Collins 17 January 20, 2012—ECOS Communications
TABLE OF CONTENTS
A. Organization Overview
Organizational Chart
Firm Profile
B. History of the Firm 3
List of Projects
C. Firm Qualifications for This Work 7
Fit for This Project
ECOS Process and Project Phasing
Experience with the City of Fort Collins
Natural Areas Program
ECOS Awards
D. Examples of Similar Projects I I
Outside the City of Fort Collins
With the City of Fort Collins Natural Areas Program
E. Key Personnel
F Billing Rates
G.References
14
E.
Relevant Project Image Pages Attached
G. REFERENCES
ECOS has completed multiple interpretive projects for each of the clients listed here. Descriptions and
samples of completed projects for the Denver Zoo and the City of Fort Collins can be found in Examples of
Similar Projects (above) and Project Samples (attached).
Susan Connelly, Executive Director
Colorado Chautauqua Association
900 Baseline Road
Boulder, CO 80302
303-952-1617
A National Historic Landmark, the Colorado Chautauqua is a living remnant of a major American social
movement of the early 20th century. The site is beloved in Boulder and far beyond for its natural beauty,
cultural programming, and community experience.
Over the past five years, ECOS has completed three phases of interpretive work for this Boulder -based
nonprofit organization. We began with a comprehensive master plan for interpretation and visitor
experience, including wayfinding needs and the development of new graphic standards for all signage on
the site. Our work required careful integration of historic landmark guidelines through a public process so
that the needs of five overlapping agencies with jurisdiction at the 40-acre site could be met.
Two subsequent phases of implementation focused on interpretive signs, wayfinding, and an audio
tour. ECOS completed all concept development, text writing, design and layout, and fabrication and
installation.
Craig Piper, President I CEO
Denver Zoological Foundation, Inc.
2300 Steele St.
Denver, CO 80205
303-376-4881
cpiper@denverzoo.org
For nearly two decades, ECOS has served as an in-house interpretive and graphic design "department"
for Denver Zoo, creating the visitor experience and interpretation for every major new exhibit. This
includes Tropical Discovery, Primate Panorama, The zoo's new entry, Predator Ridge and most recently
Toyota Elephant Passage. In addition to these major exhibits, we have also designed, written and produced
hundreds of other interpretive signs for all other areas of the zoo. The zoo has also asked ECOS to
develop identity features, wayfinding signage, banners, donor systems and more.
Proposal for Interpretive Features: City of Fort Collins 13 larr.,ary 20. 201 =-cCO� Cc nmumcauons
Adrienne Rowland, Director
Shark ReefAquarium
3950 Las Vegas Blvd, South
Las Vegas, NV 89119
702-632-4565
ARowland@mandalaybay.com
We recently completed a multi -phased interpretive overhaul of this resort -based aquarium exhibit in Las
Vegas. The work began with an assessment of existing education elements and signage, followed by a plan
for new interpretation, including themes, storylines, and details for signage placement, sizes, and styles.
ECOS met the client's need for an extremely compressed schedule. We crafted storylines and graphic
design for nearly 50 species ID panels, conservation -oriented interpretive panels, and large thematic signs,
completing all research, writing, design, layout, and fabrication in just four months.
Sue Kenney
Education and Outreach Coordinator
Naturalllreas Program, City of Fort Collins
1745 Hoffman Mill
Fort Collins, CO 80524
970-224-6118
970-420-4609
SKENNEY@fcgov.com
Proposal for Interpretive Features: City of Fort Collins 19 January 20, 2012—ECOS Communications
8,4 .
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Eldorado Canyon State Park: Fowler and Rattlesnake Gukh trails Rk see the dexrVm of the pmpa m oar pmposo( on page 11. E L O S
CITY OF FORT COLLINS. PRO►OSAL FOR WTERPRETIVE FEATWtE>~►ROjECT SAM►LES —
A `Diver at Risk
Aspen straddles several tributaries of the Roaring fork,
ane of Colas+do', few remaining wild riven, and a
world-dass fishery. Ilse impastt we have on the streams
and rivers that lbw through our community affect water
quality, natural systems and our neighbors downstream.
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CITY OF FORT COLLINS. PROPOSAL FOR INTERPRETIVE FEATURES --PROJECT SAMPLES
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Ciq o fort Collins: Cottonwood Hollow Natanl Am Please see the dewrpoon of this project in our popoml, on pale 11 14 $ C Q $ j
CITY OF FORT COLLINS, PROPOSAL FOR INTERPRETIVE FEATURES —PROJECT SAMPLES I lr.r 20. 2012
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More Than Meets the Eye
Gry of Fort Cogins: Coyote Ridge NawM Area Pksee the dear bon of Im prowl m our proposal on page 13.
0 ECOS
CITY OF FORT GOWNS,M
PROPOSAL FOR INTERETIVE FEATURES—PROJfCT SAMPLES _ i;,,,,;, � : i_
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City of Fwt Collins: Soapstone Prairie Natural Area Pkose see the dewipt on of fl s project in our proposal, on page 13. I r C 0 S
CITY OF FORT COLLINS, PROPOSAL FOR INTERPRETIVE FEATURES—PRO)ECT SAMPLES — i .
A. ORGANIZATION OVERVIEW
Organizational Chart
This chart shows the various functions fulfilled by ECOS personnel. Please note: Each staff person has
responsibility for several of these functional areas.
Creative Director
Managing Director
Project Management/
Content Developement
Graphic Design
Graphics
Production
Fabrication
Oversight
Exhibit Design
xhibit/InteractiN
Production and
Construction
Operations /Finance
\ Director /
Accounts/Bookkeeping
Proposal for Interpretive Features: City of Fort Collins I January 20.2012—ECOS Communications
Firm Profile
ECOS Communications is a full -service interpretive exhibit and graphics firm, incorporated in Colorado in
1991, specializing in planning, design, and implementation. Our staff are professionals trained in natural and
cultural history, interpretive graphic and 3D design, critical thinking, and the arts of interpretation and public
communication —bringing together more than 140 years of experience in related areas. As individuals and
as a firm, ECOS is committed to raising awareness of cultural and natural resource issues, and in promoting
conservation behaviors in partnership with our clients. We prefer to work within Colorado, and routinely turn
down projects to meet the needs of local clients —both long-standing repeat clients and select new ones.
ECOS products are a dynamic and engaging blend of art and content, and include master plans, wayside
exhibits, interior exhibits, video and multi -media programs, logo/identity programs, site theming and
wayfinding, interpretive sculptures, and other elements of the visitor experience. Our services range from
concept development and planning through exhibit installation, and every step in between.
Working with tried-and-true methods as well as state-of-the-art techniques, ECOS has designed and created
hundreds of high -quality exhibits, earning a reputation as a national leader in the field of interpretation. No
matter the project or site, we bring a fresh, creative approach to the challenge of communicating essential
messages in a balanced and accurate manner.
Services and Products
Services
Master planning
Experience design / Concept development
3D and 2D design
Illustration
Installation
Project management
Exhibit / Graphics production
All phases of drawing preparation
Scientific / Cultural writing and research
Audio / video interactives
Products
Interpretive plans
Environmental graphics / site theming
Signage
Exhibits
In-house stock images
Monumental sculptures
Tactile sculpture interactives
Printed materials
Identity / branding packages
ECOS has served several of our major clients for years and on numerous projects. Here's what a few long-
term clients have to say:
Their artistic ability speaks for itself. What I value most about ECOS is how they inspire a conservation
ethic with visitors. Ito not an afterthought. It's part of their mission.
Bill Loessberg,Vice President (retired) for Zoo Operations: Denver Zoo
I think it is really very important to not only end up with a great product but also with a company that
you can't wait to work with again. ?hat is rare and I feel very blessed that Mundo Jaguar"brought us
together.
Adrian Benedetti, Director: Summit Park (Panama City, Panama)
ECOS did a great jab researching, coordinating, and designing our visitor center exhibits at six different
parks in western Colorado. These displays create a unique experience at each site for our visitors.
Bob Wigg, Regional Manager: Colorado State Parks
Proposal for Interpretive Features: City of Fort Collins 2 January 20. 2012—ECOS Communications
B. HISTORY OF THE FIRM
ECOS was founded with a mission to promote environmental awareness and appreciation of the natural
world. As biologists and artists, the founders started ECOS to help bridge the gap between scientific
audiences and the general public to inspire a conservation ethic. Twenty years later, the same dedicated
founders (Chip and Jill Isenhart) continue to run the firm, playing central roles in the day-to-day creative
development of interpretive services and products for our clients. Our goal has been to work primarily in our
backyard, and we have succeeded to forge long-standing partnerships with several local clients, including
the Denver Zoo, City of Boulder, Colorado Division of Wildlife/State Parks, City of Fort Collins, and The
Nature Conservancy. Providing excellent service to repeat clients is a hallmark of our company.
Over the years, interpretive products by ECOS have garnered much -coveted awards in the field. This includes
a 1st Place award from the National Association for Interpretation for wayside exhibits at your very own
Cottonwood Hollow Natural Area!
Our staff regularly attend meetings and workshops of professional associations within the interpretive and
exhibits fields in order to stay current with trends and learn from others in the business. In addition, we
routinely perform our own "R&D" related to materials and fabrication processes, in order to check durability
and wear for ourselves. This includes issues of fading, peeling, warping, de -laminating, and becoming scratched
by normal wear (dirt and sand, visitor touch). Fabrication methodology for outdoor permanent graphics has
seen major advances in the past 5-10 years, and continues to shift. We continually monitor signs we have
placed in the field, and look into new technologies —always seeking the best warranty to pass onto our clients.
When problems arise, as they sometimes do, we provide warranty replacement service for our clients at no
charge. We are invested in ECOS products looking their best, and in keeping our clients happy.
Over the years, staff numbers have stayed under 10. We find that —with the right mix of talent —this
number gives us the expertise and depth we need for many types of projects, yet allows us to stay nimble and
competitive. We all work very closely together, which means that our projects and clients benefit from many
minds. Beyond the founders, two staff have been with ECOS for long durations: 15 and eight years.
Our goal remains to serve our clients and their visitors by creating that right blend of science and art, and to
tell engaging stories about places, resources, artifacts, and ideas.
ECOS is larger than manv interpretive firms, ranging in size from six to 10 staff over the years.
Proposal for Interpretive Features: City of Fort Collins 3 January 20, 2012—ECOS Communications
List of Projects
We have provided interpretive services and products to the following organizations, among others, focusing
primarily on natural and cultural history. This is a partial list of clients and projects only.
City of Aspen Colorado
• Jennie Adair Wetlands Interpretive Exhibit
Bluff Lake Nature Center, Colorado
• Master Planning for New Education Center (ongoing)
• Nature Trail Interpretive Panels
Boulder County, Colorado
• Open Space Geology Trailer (traveling exhibit)
• Recycling Center Exhibit
City of Boulder, Colorado
• Andrew's Arboretum Interpretive Exhibit
• Boulder Creek Interpretive Signs and Aquatics Field Trip Guide
• Chautauqua Ranger Cottage Master Planning
• Coot Lake Interpretive Trail Exhibit
• Flagstaff Mtn. Sensory Trail Exhibit
• Prairie Dog Interpretive Exhibit
• Springbrook Trail Interpretive Exhibit
• Water Resource Education Guide
City of Fort Collins, Colorado
• Bobcat Natural Area Interpretive Plan and Exhibit
• Bobcat Natural Area History Panels and Booklet
• Cathy Fromme Prairie Interpretive Exhibit
• Cottonwood Hollow Wetlands Interpretive Exhibit
• Coyote Ridge Interpretive Exhibit
• Gateway Interpretive Exhibit
• Reservoir Ridge Natural Area Interpretive Panels
• Riverbend Riparian Area Signs
• Soapstone Prairie Interpretive Exhibit
Colorado Chautauqua Association
• Interpretive Services Plan
• Design Standards for Wayfinding and Interpretive Signage
• Phase I Interpretive Exhibit
Proposal for Interpretive Features: City of Fort Collins 4 January 20.2012—ECOS Communications
Colorado Division ofWildlife/State Parks
• Barr Lake Interpretive Panels
• Chatfield State Park
• Cherry Creek State Park / Basin Water Quality Authority Interpretive Plan and Implementation
• Colorado River State Park Master Plan and Interpretive Exhibit
• Durango Fish Hatchery
• Eldorado Canyon Interpretive Exhibit
• Golden Gate Canyon State Park / Ralston Creek Interpretive Master Plan
• Havden State Wildlife Area / Yampa River Riparian Exhibit
• Rifle Falls Interpretive Exhibit
• Roxborough State Park Interpretive Center
• Russell Lakes State Wildlife Area Hydrology/Wetlands Exhibit
• Windy Gap Reservoir Interpretive Exhibit
Cheyenne Mountain Zoo, Colorado
• Amur Leopard Exhibit
• Bird House Interpretive
• Colorado Habitat Tree
• Koala Interpretive Exhibit
• Lion' Lair Interpretive Exhibit
Denver Zoo, Colorado
• Asian Tropics Exhibit (ongoing)
• Bear Mountain Interpretive
• Bighorn and Dall Sheep Interpretive Exhibit
• Bird World Exhibit
• Birds of Prey Exhibit
• Central and South Ranges Interpretive Exhibit
• DIA Exhibit Interpretive Exhibit
• Duck Lake Interpretive Exhibit
• Entry Plaza Sculpture, Identity & Wayfinding Exhibit
• Gates Education Building
• Madagascar Interpretive Exhibit
• Northern Shores Interpretive Exhibit
• Penguin Exhibit
• Predator Ridge Exhibit (more than 50 Interpretive Elements)
• Primate Panorama Exhibit (more than 75 Interpretive Elements)
• Tropical Discovery Exhibit (hundreds of Interpretive Elements)
• Red River Hog Interpretive Exhibit
• Snowy Owl Interpretive Exhibit
The Nature Conservancy, Colorado
• Aiken Canyon Park
• Carpenter Ranch Interpretive Plan and Visitor Center Exhibit
• Keystone Gorge
• Phantom Canyon River -side Trail
• Silver Creek Interpretive Plan and Visitor Center
• Zapata Ranch Signage
Proposal for Interpretive Features: City of Fort Collins 5 January 20, 2012—ECOS Communications
National Park Service
• Florissant National Monument Interpretive Wayside Exhibits
• Denali National Park Interpretive Wayside Exhibits (current)
• Vicksburg National Military Park (current)
Northfield Stapleton, Colorado
• Sculpture for Tot Lot in Open Air Shopping Center
Orange County Zoo, California
• Signage Master Planning
• Re -Design of all Zoo Signage: Interpretive and Wayfinding
Regency Centers
• Green Building Signage Design Guidelines and Phase I Development
Roaring Fork Conservancy
• River Center Visitor Center and Interpretive Master Plan
• Concept Final Finalize Plan (current)
Shell Energy — Unconventional Exploration Division
• Mahogany Research Visitor Center
South Platte Park
• Flood of 1965 Interpretive Exhibit and Public Art Sculpture
Summit Park, Panama City, Panama
• Entry Plan and Design
• El Mundo Jaguar Interpretive Exhibit
Washakie Museum,Wyoming
• Museum Master Plan
• Concept and Content Development
• Exhibit Design and Fabrication
U.S. Environmental Protection Agency
• Environmental Public Information Center Exhibit
• Connecting Children and Nature Video ("Wetlands & Wonder')
• Zebra Mussel Traveling Exhibit
• Water quality, Wetlands and Pollution Prevention
Proposal for Interpretive Features: City of Fort Collins 6 January 20.2012—ECOS Communications
C. FIRM QUALIFICATIONS FOR THIS WORK
Fit forThis Project
The ways in which our firm's skilled team provides an excellent fit for the City of Fort Collins's interpretive
needs are detailed throughout this proposal. In short, these qualifications are:
1. ECOS is a specialty firm, focused on natural and cultural history interpretation. It's what we do all day,
every day. We bring an uncommon blend of scientific knowledge, environmental focus, design expertise,
and fabrication knowledge to every one of our projects.
2. We are experts in telling complex ideas in accessible and enjoyable ways. We utilize our
interdisciplinary understanding of non -formal learning settings (like natural areas!) to conceive,
develop, and implement cutting -edge exhibits and experiences that engage visitors —making what's
important about a place relevant to people's personal lives.
3. ECOS understands the specific needs and goals of your Natural Areas Program. We are always careful
in fitting wayside and other interpretive features, so as to preserve the natural beauty, views, and
settings that visitors have come to experience. To be frank, we know that your visitors are not seeking
our interpretive signs. At the same time, you have important messages to communicate to them. Our
job is to create exhibits that draw the visitor's attention without detracting from the site overall.
4. As designers and interpreters, we look for the best delivery methods, materials, and fabrication methods
for each site and each storyline. Recently, we have incorporated cell phone audio programs and QR
codes into outdoor interpretive panels. We continue to propose and design tactile and interactive
elements into flat graphics systems, and to use framing and stanchion systems to add to messaging
through custom forms and materials.
5. We make interpretive planning a part of every project. Even when planning is not specifically called out
in the scope of work, ECOS takes every client through the fundamental inquiries around audience,
goals, visitor behavior, and storyline development. We know that the answers to these questions are
essential to crafting effective interpretation.
6. ECOS has received numerous awards for our interpretive work over the years, which is testament
to the strength of our creative approach. In addition, we receive confirmation about the effectiveness
of our work through our repeat clients who observe their visitors interacting with and enjoying the
products we create.
7. In crafting interpretive panels, we always consider the range of ages, abilities, and preferences of visitors
(including learning style and likely level of interest in the storylines). We give thoughtful attention to
message crafting, text writing, design, and the siting of panels so as to make the interpretive content
accessible to the broadest range of visitors possible. Our writing style includes an active voice where we
ask questions and draw in the visitor.
8. The name "ECOS" stands for Environmental Communications Specialists, and our primary mission is
raising awareness of the natural world. The firms founding partners have graduate degrees in biology
and environmental science. All staff are committed to conservation and to ongoing education about the
effects —and power —of personal action.
Proposal for Interpretive Features: City of Fort Collins 7 January 20, 2012—ECOS Communications