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Home My WebLink AboutRESPONSE - RFP - 7295 NOCOCAPITAL MARKETING SUPPORTi 9, City of Fort Collins ORIGINAL Proposal for Marketing Support, Project No. 7295 October 18, 2011 Main contact: Guillermo Mazier Business Development, Atlas Advertising 2601 Blake St #301 Denver, CO 80205 0: 303 292-3300 ext 232 (An ATLAS ADVERTISING 40dOMM& L �I 303/292.3300 x 232 1 guillermom@atlas-advertising.com An ATLAS ADVERTISING Appendix Key Atlas Personnel 10 Timeline/Work Plan 14 Client Communications 27 10 Atlas Advertising, llc. phone 30 i.i92.yi00 tax 311i.242,iini wed wv,..ulas :niwr l<ing. in address 2601 NA. avrrr -iUL d,w,, m SO20S AAATLAS ADVERTISING Key Atlas Personnel Atlas Advertising is a multidisciplinary team of 13 full time designers, programmers, marketing strategists, researchers, writers, and client management staff, plus four contract staff. Following is a highlight of the key Atlas Advertising leadership that will oversee this assignment: Please viral ht .-I l atlas -advertising. eoinl atlas -advertising -the -team asps to learn more about Atlas staff. Ben Wright CEO `T4y passion forplaces comes fibm mygrandfather, who was on Broadway and in theater all over the world. Has stories of travel were ebie: " Role: Senior Strategist and Su iert Matter EApen Ben Wright is one of the foremost experts in economic development marketing, with over 18 years of experience, working primarily in North America. In the ten years since he started U.S. based Atlas Advertising, the company has grown to serve nearly 70 different economic development clients, in 40+ states and G countries. Ben started his career in economic development as the Chief Economist for the Metro Denver EDC, in Colorado in the early 1990s. He brings a wealth of branding, digital marketing, and G1S experience into every client interaction. Ben helps clients develop and execute innovative marketing strategies, and is a frequent speaker with the International Economic Development Council, Georgia Tech, Innovation Institute, and various state and regional economic development conferences. Having worked all over North America, Ben understands how economic development agencies must compete in a global marketplace. He applies this passion for places and knowledge of people into Atlas Advertising's very core, and, thus, into every project. Ben is a graduate of Stanford Universitv in California with a degree in economics, with emphasis on urban studies. Ben lives in Denver, CO with his wife and three adventurous daughters. 11 AdosAdvertising, Ile. phone343'92.3300 iexip3.292.3303 w2hovw.atlas-.idcenieing.c�m oddress_e;nihiakr,tree=30Ldrncrrcaso-'((i An ATLAS ADVERTISING Recent Presentations by Ben Wright • Re -thinking economic development in the Internet Age — • http://blog.atlas-adver6sing.com/gyp=1810 • four Things Economic Development Prospects Want [Video] — • ham://blog.atlas-adverdsing.com/Pp=1478 • How to Build a Brand in the Age of Social Media [Video] - htt2://blog.adas-adN,ertising.com/gyp=12?6 Contact Information: e: ben.wright@Atlas-Adver6sing.com t. 303/292.3300 x210 bio: htip://atlas-adverdsing.com/ben-wright.aI tax Peter Brown Technical and Creative Director `7 love betcoming familiar with placer outside my norm and ,Teeing how each place I visit has its own unique voice. " Role: Creative and Technical Director Peter will anchor the creative and technical aspects of the scope of work. As Atlas Advertising's Senior Technical and Creative Director, Peter Brown leaves his creative Fingerprints on even project that we take on. He is both a detail - oriented leader and a quirky creative -thinker, with enthusiastic and immersive energy that translate into every client engagement and every design. In addition to a love for art and design, Peter brings his travel experience to the Atlas Advertising place -marketing table. His extensive experience traveling around the South Pacific Rim, Europe and the U.S. makes him a valuable voice in the discussion of places and how to market them. Before, and during, his time at Atlas Advertising, Peter's work has extended across the world, stretching his own mind and experience and leaving both national and international clients satisfied and smiling. His website designs have garnered local, regional and national awards by the 12 Atlas Advertising, lie. phmo ,t03 +92.33(11) 6 3U;?92.; {n 3 web+ + r.arlaradrrni+ing.om address _'G(il hLi r vrrei n; L denser. m 30]Ili QN ATLAS ADVERTISING I EDC, 3CMA and various other organizations Contact Information: e: peter.brown@Atlas-Advertising.com t. 303/292.3300 x212 bio: http://atlas-adverdsing.com/peter-brown.aspx Kelly Trotter Director of Client Services `7 love exploring. Illhether it i discovering the o f the -beaten path places in Costa Rica, taking in the hirtot), and heau.o of Eastern and Role: SeniorAerount Director Kellv has many different interests. I think that's why I love working in advertising. No day is the same and there is so much to learn. When I'm not working, 1 love getting outdoors (I'm a classic Colorado transplant) and spending time with my husband and good friends. Oh, and food. I definitely enjoy discovering and experiencing great tasting food. As our Director of Digital Marketing, I end up wearing many hats throughout the day. Search engine marketing, email marketing, social media and blogging are a few of my areas of focus. Kelly also leads Atlas' account staff, a team of four that is in charge of deliver project on time and on budget for our clients. Being a part of the research and product development team for our new Atlas InSite (GIS) mapping application has been a blast. I'd be lying if I said it didn't have its challenges at times, but I don't know of a new product that doesn't. I count this as a huge success story Contact Information: e: kefl),t(@,Adas-Adver6sing.com p: 303/292.3300 x229 bio: htip://adas-advertising.com/kelly-trotteraa�x 13 Atlas Advertising, Ile. phone )03 242.3300 faa u)3.292.3303 web n : c..0 as-adcenisin snm address 2601 bkke vreer'30L demrr. (n 30-'115 fIg ATLAS ADVERTISING Timeline/Work Plan Should Atlas be selected to complete this project we will work with assigned program staff to develop a detailed project timeline with project milestones and exact dates for key deliverables. Project Kickoff— Nov 1-7 Host Brainstorm Workshop —Nov 18-30 Graphical / Program Identity — Dec 12-19 Communications and Rollout Plan — Dec 19-30 Project Completed and officially rolled out — Jan 15 14 Atlas Advertising, llc. phone 303.292.3.100 6 303.292.3.303 web w1v.:ul.0 adeertivhrg rnm address 2601 bkrk< u,et =3M. dome m 80205 ATLAS ADVERTISING Examples of Our Work/Success Stories Tucson Regional Economic Opportunities Branding and Website Redesign Tucson, AZ has long been considered a resort and retirement community, rather than a destination for business. The city had a history of infighting and uncoordinated activities, until a new regional organization was formed — Tucson Regional Economic Opportunities, Inc. Atlas created developed the marketing strategy and new branding for the region, and developed the community's new website. Since working with Atlas, TREO has recorded 37 relocations, 9,200 jobs and 1.4 billion in new investment for the region. URL www.treoaz.org Note: This website Has aivarded Best Website for Economic Development by IEDC for 2007. Website Home Page: ��,Tucson RECIHwAI urwnrc rlBlb1WIllH 1400-600 0331 I / 51TE SELECTION SERVICES jltlas.pu.m Jiz it L and rvlx.rtlntrcaimin. / DATA CENTER It imr.' YY in.m m un'.. INDUSTRY STRENGTHS i>.m Y.— nA VN1 Mrc a ['m e��v youi 1 It LIVING&WORKING .1 ve4i nWa.T. uY NI Ye'o wii .um;Inb' BUSINESSRESOURCES • m�• Yv i'a rero wi wum._ / TUC50NA1ARS E .nlr.Y ur.ma AROUI SREO NIWSC[NS[R ENVESEINiR[0 tN[Spool St AECH I-1 1 LATEST NEWS 20 Jul 01 Dobr ail W amel, runt vett W Neum Qroml... 19 Jul M Tu emelrunt me elmer . W"w... it Jul 0 Oolar cll W.. nurc Y a d hlty alemia0... 1) Jul M T. ertwt nun-vee nDN LATEST DOWNLOADS "MEcor c pro11Y Reparb t) Eia1 M rCF 15 AtlosAdvertising, Ile. phone3n3?v'.33oU fox301.292.3,10; web w%m.JdJn-Jd... iking.conr address 2O01bl.11e.vn•tr30l.&metco3020i AT LAS ADVERTISING City of Webster City, IA Branding, Marketing, and Website The City of Webster City, ]A hired Atlas after their largest employer, Electrolux, moved its manufacturing operations to Juarez, Mexico. As a result the City, who population is approximately 7,000, experienced a direct loss of 2,000 jobs. Atlas worked with Webster City to create the key stakeholder communication and marketing plan, "We Build" messaging, and designed a new website for the economic development effort. URL: www.bufldwebsterciiy.com �✓ WEBSTER CITY Economic Development Into(1)ellewebsterclty.corn • 575-L3?-9751 16 Atlas Advertising, Ile. phone 303.292.3300 lax 03.22-3303 web e rv:.adas-.ui'enisingrnni oddress 2(i01 bbake meet n.o L dmwt o 8020i OAN ATLAS ADVERTISING Client Communication Atlas Advertising's Account Team will be responsible for managing the projects we undertake with the Cite' Fort Collins. The Account Team's objectives are to make sure the projects are completed on time, on budget and with great quality. We will manage the projects by creating detailed timelines at the onset of the projects. The detailed timeline will include major milestone dates for both Atlas Advertising and the City of Fort Collins to make sure all parties are aware of deadlines and process flow. The detailed timeline, contained within a Project Notebook that houses all documentation of the projects, will help ensure completion of the scope on schedule, and with clear communication. Additionally, clients will be asked to sign -off on all major milestones within the project to aid in clear communication behveen the client and agency. The City of Fort Collins will be assigned one Account Executive and one Senior Project Advisor that will be available to you throughout the project. The Account Executive will be the client's day-to-day contact to answer questions, provide recommendations, and keep the project moving in the best direction. The Senior Project Advisor will be a part of all major meetings and presentations to provide consultation and strategic direction wherever necessary. At the end of the project, you will have an opportunity to rate our Account Team, project management skills and pour overall satisfaction with the work completed. Previous survey responses have reported 95 percent of Atlas Advertising clients were satisfied with our work and 100 percent said that they would recommend its. 17 Atlas Advertising, Ile. phone 303.29�3300 fox 313I2112.330j wn web i,,.adn,-,id,ertismg....i oddress'_601 hhke st rre s'3U1. d'n"r. 8020S AT LAS ADVERTISING Executive Summary Josh Birks Economic Advisor 215 North Mason St Fort Collins, CO 80524 Josh, We are thrilled to be considered to work with the City of Fort Collins to marketing support services and community economic development marketing expertise to the city's working group program for improving access to capital for start-up companies in the region. As you know, in today's tight economy, businesses and communities must work together to drive economic vitality. Communities must use all that they have to their advantage. In this case, communicating the programs systematic process to the program's varied stakeholder audiences is a key component of the strategy. Our approach in particular will focus on how best translate a process for mapping out the stages of growth for start-ups and how capital has to flow through business to further the city's economic growth. To that end, we're pleased to present a proposal that will communicate the recently developed process to a varied audience of community program decision makers, entrepreneurs and investors. After reviewing your background, objectives and successful proponent deliverables we believe that, we can establish a recommended approach to program goal setting, develop a communications plan/ rollout recommendations and execute the supporting marketing collateral. Although our name says Atlas Advertising and may give the impression that we are your typical advertising agency, our work, our passion and our experience says economic development marketing specialists. And it is because of this economic development acumen that we sincerely believe that we are the best team for the job. In cities like Omaha Nebraska, we have been the team they turned to when proposing their community to win specific deals. In Omaha's case, we helped the community win a $50 million investment from high tech company Yahoo: in 2008. In metro Denver, we helped the region "get back in the game" and focus on the industries that have driven thelcornmunity's success over the past decade: Renewable Energy and Aerospace. For another client (TREO) Tucson, AZ we helped CEO Joe Snell, a new executive, surpass expectations for prospect activity, fundraising, and national recognition, all in a new organization and with a new staff. Since working with Atlas, TREO has recorded 37 relocations, 9,200 jobs and 1.4 billion in new investment for the region. We believe by working with Atlas you will be equip with the best communiq, and economic development marketing expertise with which to compete in today's global marketplace. 2 Atlas Advertising,lle. phone34t?92.3300 far303.292.3303 ::ebemm..ula±-.idrenising.:nm address-IviiNikrcrref tioLdenver.co8020S ATLAS ADVERTISING Lastly, our experience, skills, and creativity have been applied to economic and community development since 1993, and our work for communities large and small, rural and urban, has been recognized as "best or' by the International Economic Development Council G times in nine years. What sets us apart as firm are the following critical elements: • Experience: Our experience working with 70+ other municipal and economic development clients means that we will lit the ground running, already knowing what works for your community, and what works for your audience. This saves time, impresses stakeholders and boards, and generates results. Further, our recent marketing and strategy efforts with the City of Fort Collins and for economic development organizations throughout the state Colorado have helped set the standard for economic development and municipal organizations across the country • Performance. Largely as a result of our branding capabilities, our economic development marketing efforts have won international and regional awards from multiple sources, including 3CMA, Angelou Economics, The International Economic Development Council and various others. Our experience means higher performance. • We do the work to understand our clients. Most partners you may look at will provide you \vith a semi custom, canned solution. We have taken the time to review your strategy and provide preliminary recommendations solutions because our work is geared to effectively communicate your group's process and development approach, in a way that resonates with investors, program leaders and entrepreneurs alike. We look forward to the next steps and thank you for your consideration! Regards, ge, qj�� Ben Wright, CEO 3 Atlos Advertising, Ile. phone 3n3.8)] Pt10 lox 303.292.3.W3 web ,,,..ark,.-o,en imng,cnni oddress 2(,01 Make ztrcer = 10I. den, m sf)20 AA ATLAS ADVERTISING Our Proposal to You The Atlas team xvill work with the City of Fort Collins and representatives of its working group to provide strategic marketing support and executive key marketing pieces that will help communicate the programs key messages and approach to its targeted audience groups Here is what we heard from you about your organization and needs: • Help establish group goals in a workshop setting • Create updated graphical depictions of the program and process mapped out • Proved program rollout approach • Create graphical identity for the program • Develop 3 slide decks that will communicate the process to the 3 program audience groups Here is a summary of what we are proposing: Included Agency Services • Atlas Consultation • Includes: o Brainstorming workshop, facilitation o Creative design and graphical depiction of the program - 3 targeted PowerPoint templates communicating the program to key audiences: • Entrepreeurs nI • Investors • Corporate/Community Partners o Program communications and rollout plan 4 Atlas Advertising, Ile. phoi�e303.2V'__i3ap 6303.292,3 4113 web ".A Oddress_6t)II11:1k,'wet >30I,dem'ri..m'NO 205 tjA ATLAS ADVERTISING Scope of Work A. Brainstorming Workshop Atlas will lead a workshop in Fort Collins (depending on agenda) that xvill include representatives from Colorado State University, City of Fort Collins, Rocky Mountain Innosphere, local angel investors, and venture capital investors. The workshop will focus on establishing program goals and assessing the current graphical representation of the program. The program will be led by Atlas CEO, Ben Wright o Post the workshop, Atlas will compile the findings and present them back to the project team in a PowerPoint format with recommendations moving forward. Assumptions: 1. Client project team will setup workshop space, invite participants etc. 2. Atlas will prepare agenda and submit to client for review. 3. Atlas will lead workshop. 4. [Vorkshop will not exceed fours in time. Tf workshop nuns over four hours the client will be billed on an bourly rate. I B. Creative design and graphical program depiction I Once the final assessment of the workshop is complete Atlas will create a mark for the program with supporting graphical pieces. Assumptions: 1. Developing two initial marks. The client will select one murk forAtlas to make one round of conmhdated revisions 2. Atlas willprovide source files for mark with the final mark in a bori�ontal layout, vertical, black and white etc 3. Atlas will design three PowerPoint templates (based f the three identified client audiences that will consist qf a coverpage, content page and conclusion page; ivithgraphics and recommended font usage for headlines and body copy throughout. 4. Atlas willprovide one round ofedits to each template. C. Program communications and roll out plan In order to effectively cotmnunicare to gout program and process to your three identified audiences Atlas will provide an outline of reconunended content for each audience and audit the final PowerPoint copy for tone, style, grammar etc. Should the client elect Atlas is also available create, audit, and edit all of the content for each of the three presentations. Atlas Advertising, Ile. phone 34t.292. 300 fox 303.292. web M1wu.:ula.-ad :ni<ing.eom address 2601 Make wr e(vi01. den%,r to 8020i ATLAS ADVERTISING Pricing Summary Brainstorm Workshop A. Brainstorm workshop facilitated by Atlas, CEO Ben Wright $4,000 Creating program graphics/identity B. Develop graphical design and program identity mark $2,000 a. Three 3 custom design PPT templates Program communications and roll out plan C. Atlas' outlines and recommended content for each audience group(3) $1,000 Option 1 D. Atlas edits and finalizes client developed content (option 1) $1,000 Option 2 E. Atlas creates, edits and finalizes all content $3,000 Travel Considerations $2,000 1. Project Kickoff trip 2. Workshop trip 3. Progress meetings and check -ins held via GoTo Meeting Total Costs $11,000 - $13,000 Payment Policv Please note that this project is billed on a fixed price, fixed scope basis. Any changes from the agreed to scope will result in a change order. • A 33% project payment urill be collected with the contract at in the beginning before work begins. • The remainder of the project will be billed wuh progress billing once 33% of the project has been completed. The Customer will receive invoices as stated above and progress statements monthly. 6 Atlas Advertising, Ile. phone303192.3300 f000319-133103 webwc.ad:o-ticeniainG.mm addrese_'(.Olhhkcw,,tff30Ldem'enoSU_'Oi ATLAS ADVERTISING Please make checks payable to Atlas Advertising llc. Mail to: 2601 Blake St Ste 301 Denver, CO 80205 All invoices are payable within 30 days (our grace period ) or will be subject to a late fee charge of 1.5% for each 30 days late (18% APR). 2011 Hourly Rates by Service Account Management $135 (Keeley) Client 'Training $105 Creative & Technology Direction $175 Front End Development. and Design $125 Principal Consulting $275 Atlas Advertising, Iic. phone 303.2923300 fox 30.1172.3303 web e nc.atlas adcrnivng.n`m oddress 2601 bl,k, <0ve k301, dearer, co g0201 AAATLAS ADVERTISING Description of Firm Atlas Advertising is a niche economic development marketing agency that helps cities and economic development organizations reach local, national and international, business, prospect and stakeholder audiences. Atlas Advertising delivers strategy consultation, branding, website development, GIs mapping, research, and creative services professionally and with a staff experienced in community and economic development. Unlike firms with little or no economic development experience, Atlas uses a proven mix of economic development marketing tactics that generate interest from businesses, investors and targeted stakeholder audiences. This saves our clients time and money, impresses stakeholders and boards, and delivers better prospect response relative to general or unfocused economic development campaigns. -Aurora EDC, CO *Brenham Economic Development Foundation, TX -South East Business Partnership, CO *Richmond EDC, VA *City of Webster City, IA -Liberty County Development Authority, GA ! -Northern Louisiana Partnership, LA *Clinton County, NY -Panama Pacifico, (PANAMA) •Pearland EDC, TX •Indy Partnership, IN *City of Columbus Economic Development Division, OH -Plano Economic Development Board, TX -State of Colorado -Focus Pennsylvania, PA -Gainesville Chamber of Commerce, FL *Metro Denver EDC, CO *Nogales EDC(MEXICO) *Savannah EDC, GA -The Development Corp, NY •Greater Wichita EDC, KS *City of Fort Collins, CO -The Right Place, MI •Loudoun County,EDP VA estate of South Dakota's Governors Office of Economic Development, SD •Sugarland Economic Development of Economic Development, TX -City of Westminster *San Diego Regional EDC, CA *Ohio Business Development Coalition, OH *New Orleans Office of Recovery, LA *Greater Phoenix Economic Council, AZ -San Francisco Mayor's Office of Economic and Workforce Development, CA *Greater Omaha Economic Development Partnership, NE *Tucson Regional Economic Opportunities, Inc., AZ *Syracuse, NY -Commerce Lexington DED, KY -Castle Rock EDC, CO -Charleston County, SC *Elko County Development Authority, NV 8 Atlas Advertising, IIC. phone 303.291_3300 fw 303.292.3403 w[E teo c.adasadorrtiaingrmn oddness 2601 NA, tn-et �301. drnvet_ o, s112oi ATLAS ADVERTISING Client References A. Kat Middleton Aurora Economic Development Council 14001 E. Ififf Avenue, Suite 211 Aurora, CO 80014 303-755-2223 Middleton(a�A U RORAEDC.com Work Performed: Brand strategy and development, Logo development Website Development, hosting B. Matt Buchanan President and CLO Pearland EDC 3519 Liberty Drive Pearland, TX 77581 281-997-3002 mbuchanan(@,12earlandedc.com Work Performed: Marketing Plan, Brand Development, Logo Development, Collateral Design, Website Development, hosting C. David Toyer, Director of Economic Development Webster City Economic Development PO BOX 217 Webster City IA 50595 515-932-9151 (o) 425-344-1523 (c) davidQ,bu ldwebsterciry.com Work Performed: Marketing Strategy, Brand Development and Agency of Record Services Note: www.bu ldwebstercity won the best website in the country for its population category by the IEDC in 2011 H. Joe Reid City of Westminster Senior Public Informauon Specialist 303-658-2008 cell:720-284-7068 ireid@61yol7westminster.us Work Performed: Marketing assessment, stakeholder interviews, website re -design 9 Atlas Advertising, IIC. phone 301.292.3300 fa 0,i.292.IiO3 web o r.ada-.nisrni<inCmm address 26n1 H A� surer ri(I I. ien,w co s020S