The URL can be used to link to this page

Home My WebLink AboutRESPONSE - RFP - 7248 ADVERTISING ON BUSES EXTERIOR & INTERIORSTREETMEDIAGROUP ■ StreetMedia Group understands the importance of bringing creative ideas to a client's message will increase the attraction and impact of their campaigns. bus shelters), the buses are the least profitable because they share the highest percentage of revenue back with a city. Therefore not surprisingly, the companies with billboards tend to spend minimal efforts on producing revenues from buses, placing them as a low priority product under bill- boards. A close examination of the current vendor's rate card is interesting, they haven't even listed the Front Bus Panel as marketable inventory, and their rates are signifi- cantly less than other small markets here in Colorado. Our strategy at StreetMediaGroup to produce revenues is simple; we are completely and totally focused on maximiz- ing our revenue numbers from the only product we market, our transit flee. In addition, from our long history of rela- tionships within the Fort Collins community, and business relationships with national and regional agencies, we bring both as strengths in our ability to maximize revenues from the transit fleet. Our revenue projection models are attached to show our expectations for the Transfort buses, and the impact of our signage ideas for producing revenues. You will find two models, one showing the extra signage outside the frames (pg 14), and one model with just the current panel inventory as listed in the RFP (pg 13). In addition, our revenue percent- age and guarantee form immediately follows (pg 15). Both models reflect a significant panel rate increase above the current vendor's rates which we would implement these rates for the Transfort inventory. Our rate card for Colo- rado Springs is also attached (pg 15) which we would simply add the Fort Collins inventory under the same advertising rate structure. An important point to highlight above all else; the best value to Transfort is not merely the highest percentage of revenue, or the Minimum Guarantee, but ultimately the success of the vendor. The vendor who believes in the value of transit advertising will sell that advertising at the highest rates achievable, thereby actually producing more revenue to the City than a higher percentage offered but factored against lower sales numbers. The vendor who is commit- ted to maximizing revenues will neutralize the benefit of a minimum guarantee by always exceeding the MAG with higher revenue production. StreetMediaGroup brings a strong track record of experience and success specific to marketing transit advertising. SMG is positioned perfectly with all the important elements to make the most of the opportunity with Transfort buses. One final benefit to Transfort; during our survey of the Transfort Fleet, we discovered several buses that needed some branding graphics refreshed with new vinyls. SMG will pay for the removal and reinstallation of damaged vinyl lettering on the Transfort buses. One final benefit to Trans - fort; during our survey of the Transfort Fleet, we discovered several buses that needed some branding graphics refreshed with new vinyls. SMG will pay for the removal and reinstalla- tion of damaged vinyl lettering on the Transfort buses. ■ PROJECTION MODEL (WITH CURRENT INVENTORY ONLY) AVERAGE PANEL TYPE BUSES PANELS TOTALPANELS OCCUPANCY 4WEEK REVENUE QUANTITY % ADVERTISING PER BUS SPACES RATE 31 King Street 31 x1 31 85% $385 $10,144.75 Panels 24 Queen Curb 24 x1 24 65% $285 85,814.00 panels 31 Tails 31 x1 31 85% $200 $5,270.00 Front panel (additional frames 31 A 31 85% $75 $1,976.25 needed) Headliners 21 x2 42 0% $0 $0.00 Larger Than Life 31 x2 62 0% $0 $0.00 side wrap Per Period Totals 169 $23,205.00 Annual Totals x13 periods $301,665.00 4 WEEK BILLING MAINT COMPANY MAINT/ GROSS PANEL QTY COST TOTAL CITY % CITY G&A, & SUPPLIES MARGIN TYPE PER REVENUE COMMISSION COMMISSION a LABOR TOSMG UNIT 15% 31 Kings 31 SO $10,144.75 56.00% $5,681.06 $1,521.71 $0 $2,941.98 24 Queen 24 $0 $5,814.00 56.00% $3,255.84 $872.10 $0 $1,686.06 31 Tails 31 $0 $5,270.00 56.00% $2,951.20 $790.50 $0 $1.528.30 Front panel 31 $0 $1.976.25 56.00% $1,106.70 $296.44 $0 $573.11 Headliners 42 $0 $0.00 0.00% $0.00 $0.00 $0 $0.00 LTL's 62 $0 $0.00 0.00% $0.00 $0.00 $0 $0.00 Per Period 221 $0 $23,205.00 $12,994.80 $3,480.75 $0 $7,425.60 Totals Annual $0 $301,665.00 $168,934.40 $45,249.75 x13 periods $87,482.85 Totals PROJECTION MODEL (WITH ADDITIONAL PROPOSED SIGNAGE) TOTAL AVERAGE PANEL TYPE BUSES n PANELS PANELS/ OCCUPANCY 4 WEEK REVENUE QUANTITY PER BUS % ADVERTISING SPACES RATE 31 King Street Panels 31 x1 31 85% $385 $10,144.75 24 Queen Curb panels 24 xl 24 85% $285 $5,814.00 31 Tails 31 x1 31 85% $200 $5,270.00 Front panel (additional frames needed) 31 x1 31 85% $75 $1.976.25 Headliners (graphics must be relocated) 21 x2 42 50% $175 $3,675.00 Larger Than Life side 31 x2 62 20% $295 $3,658.00 wrap Per Period Totals 169 221 $30,538.00 Annual Totals x13 periods $396,994.00 4 WEEK BILLING MAINT COMPANYFSMAGROSS PANEL COST TOTAL CITY G&A, &TYPE QTY PER REVENUE CITY% COMMISSION COMMISSIONMARGIN UNIT TO SMG 15 31 Kings 31 $0 $10,144.75 56.00% $5,186.06 $1,521.71 $0 $2,941.98 24 Queen 24 $0 $5,814.00 56.00% $3,255.84 $872.10 $0 $1,686.06 31 Tails 31 $0 $5,270.00 56.00% $2,951.20 $790.50 $0 $1.528.30 Front panel 31 $0 $1,976.25 56.00% $1,106.70 $296.44 $0 $573.11 Headliners 42 $0 $3,675.00 56.00% $2,058.00 $551.25 $0 $1065.75 LTL's 31 $0 $3,658.00 56.00% $2.048.48 $548.70 $0 $1,060.82 Per Period Totals 221 $0 $30,538.00 $17,101.28 $4,580.70 $0 $8,856.02 Annual Totals $0 $396,994.00 $222,316.64 $59,549.10 x13 periods $115,12&26 ■ PROPOSED COMPENSATION PLAN FORM PERCENTAGE OF GROSS REVENUE YOU WILL PAY TRANSFORT YEAR 1 56% YEAR 2 S6% YEAR 3 56% YEAR 4 56% YEAR 5 56% MINIMUM YEARLY DOLLAR AMOUNT YOU WILL PAY TRANSFORT YEAR i $1ol,000 YEAR 2 $101,000 YEAR 3 $101,000 YEAR 4 $101,000 YEAR 5 $101,000 fiylJ STREETMEDIAGROUP PROPOSED FORT COLLINS RATES .1111 I Fort Collins and Colorado Springs Rate Card Transit Advertising "Per Sign" Net Monthly Rates: 1 Month 4 Months 6 Months 12 Months D mN44 _ aim King Size (Street Side) 30" x 144" S400 $385 $365 $350 a; t Queen Size (Curb Side) 30" x 88" $300 $285 $265 $250 (9) 21" x 72" $250 $200 $190 $180 Tail Panel (32) 21"x 50' $200 $180 $170 $160 NO Front Panel 21" X 44" $75 $72.50 $70 $67.50 (Pa000seo) LTL $400 Larger than Life Wrap 54" x 90" $500 $450 wr0n $600 $700 1"" Wrap Wrap Bus Full $4,000 $3,500 $3,000 no King Kong Wrap Top to Bottom, Wheel to $900 $800 $700 Wheel Inside Cards (41 minimum) 11" x 28" $12.00 Production Costs: Are separate and the responsibility of the advertiser. Design and printing available. Call for rate information. 4Ft Ian 4 4.�{:• ,�' � � 7/5/11 Marlys Sittner, General Manager Transfort 250 N. Mason Street Fort Collins, CO 80521 Dear Marlys: The purpose of my letter is to extend a letter of support on behalf of Mr. Gary Young, with "Street Media Group, LLC", regarding Transfort's Request for Proposals for Bus Shelters and Benches advertising. Although we have just recently began working with Mr. Young on some informal type of proposals for bus advertisement (which we currently handle in house), Mr. Young was highly recommended to us by "The Gault Company' who runs the bus and benches advertisement in Colorado Springs. I have found Mr. Young to be extremely cooperative and very attentive to our needs here in Pueblo, and he has acquired a number of very profitable contracts for us. Mr. Young is very reliable, dedicated and has met his deadlines. He has also taken the time to help us during our transition process now that the Lamar Company have informed us of their intention of not responding to our new RFP for bus shelters in Pueblo. Mr. Young will also be bidding on our new RFP to provide the same services and we are looking forward to evaluating his proposal after we have experienced first hand his professionalism and dedication. Please call me if you have any questions about this referral. Sincerely, Brenda Broyles Director of Transit 350 S. Grand Avenue / Pueblo, Colorado 81003 / (719) 553-2725 / FAX: (719) 553-2724 TTY: 1-800-659-2656 / Voice: 1-800-659-3656 / Website: vv-"w.pueblotransit.com / Email: transit@pueblo.us N 260 E. Laughlin Civic Drive • Laughlin, NV 89029 Phone: 702-298-4435 • Fax: 702-298-7925 • E-mail: sntc@cmaaccess.com April 12th, 2010 Connie L.echnar Board of Directors Contracts Administrator Chairman Valley Transportation Authority _Pablo Encinias, Realtor _3331 North Ist Street Building Action Realty -- Vice Chair - - Robert Shawn, Searchlight Representative Dear Ms. Lechnar, Treasurer Recently, the Southern -Nevada Transit Coalition (SNTC) has become aware of Request for Meg Me Daniel, Proposal 10-06 that Street- Media Group' LLCis submitting a proposal (bid) on. The Chief Regional Sales Manager Executive Officer (CEO) of Street/Media Group; LLC is Gary Young. SNTC has a long Las Vegas Convention standing business relationship with Gary Young'in his previous capacity as President and CEO and Visitors Authority of Outdoor Promotions.and is pleased to extend a letter of support on behalf of Gary Young and his Street Media Group, LLC. -The relationship between the SNTC and Gary Young Secretary commenced when the: SNTCbegan-operating the fixed iouteservice in Laughlin in December Sandra Stanko, of 2002 for the Regional Transportation Commission of Southern Nevada (RTC). Director of Services Regional Transportation Commission of Over the duration of die association between the.SNTC and Gary with Outdoor Promotions, we Southern Nevada have found him to be-both'extremely`cooperative- and attentive to theneedsof bus shelter maintenance and replacement in a timely manner. Operating public transit and maintaining bus Karl Gustaveson. shelters in a rural remote location offers unique challenges. However, the association formed City Councilman between the SNTC and Gary Young has proven to be beneficial and productive for both parties.Mesyuitz, Nevada Staff Gary Young through his prior organization Outdoor Promotions, has always taken his Debbie Dauenhauer contractor role seriously and consistently provided timely attention to the bus shelters in Executive Director Laughlin. The Valley Transportation Authority would be well served to award the contract for bus shelters in San Jose to Gary Young and his fine -organization. Michelle Vestal Administrative Manager Due to the longevity of the business relationship with Gary Young, the SNTC strongly Mike Jackson recommends that Street Media Group, LLC be selected to maintain the bus shelters in the San Facility Manager Jose area. Please contact me if you require additional information or if you need further clarification of our position. 1 can be reached on my cellular at 702-299-5468. Sincerely, h' � - C�)__ Debbie Dauenhauer Executive Director Providing rural transportation to the communities of Laughlin, Mesquite, Indian Springs, Searchlight, Cal-Nev-Ari, Palm Gardens, Boulder City, Logandole, Overton, Moopo Valley, and Glendale. l f� CITY OF COLORADO SPRINGS TRANSIT SERVICES DIVISION July 8, 2011 Marlys Sittner General Manager, Transfort 250 N. Mason Street Fort Collins, CO 80521 Dear Marlys, This letter of reference is provided for Gary Young. metro MDUNTAIN METROPOLITAN TRANSIT I have been with Mountain Metropolitan Transit in Colorado Springs since December of 2010 and have worked with Gary regarding the advertising on our buses for that time period. Gary has proven to be easy to work with as well as proficient and responsive. A few issues have come up, as they do in any organization, and with Gary's help we have been able to work through them quickly and professionally. Gary's group, even during these tough economic times, has been able to strengthen our revenue stream through consistent advertising placements. Feel free to contact me should you have any questions. Sincerely, Mee_ Vicki McCann PR and Marketing Supervisor Mountain Metropolitan Transit 719-385-7439 vmccannCcDsarinasgov.com Q US Dwatmat GfDawatmli n AdM**bCllm 1015 Transit Drive • Colorado Springs • Colorado 80903-4637 TEL 719-385-7433•FAX 719-385-5419 N ■ July 14, 2011 City of Fort Collins Purchasing Division i 215 N. Mason Street, 2nd Floor Fort Collins, Colorado 80524 ■ Re: RFP 7248 Advertising on Buses Exterior and Interior ■ Mr. Bonnette: • StreetMediaGroup, LLC. (SMG) is submitting this proposal in response to the Request for Proposal to provide advertising sales on exterior and interior bus panels. 1 am pleased to respond by presenting this proposal to the CITY of FORT COLLINS (CITY) for a full -program to sell, produce and install advertising on the Transfort buses. SMG will maximize efforts to achieve the CITY's desired results in generating revenue from the advertising space on the buses. In addition. SMG pledges complete openness in accounting for all revenues produced. ■ By virtue of this proposal, SMG fully commits its staff, financial resources and other assets toward providing the CITY with . the highest achievable revenue program from the transit inventory. I will serve as the primary contact and manager for the contract. My contact information is gary@streetmediagroup.com cell 970-420-0807, 675 Southwood Lane, Windsor, CO 80550. This proposal is based on the presentation that there are 31 buses available for advertising, and that they are in service enough days to affirm an advertising value to a potential advertiser. This proposal shall remain valid for 90 days. ■ Neither I, nor any of the companies under my management have ever had an agreement terminated prematurely, nor have they been involved in a lawsuit from an entity who was dissatisfied with their services. On the contrary, my commitment to maintenance and marketing services continue to generate satisfied agencies who recommend our services as you will see in the reference letters. We look forward to the opportunity for a new working relationship with the CITY OF FORT COLLINS through our dedi- cation to providing our transit advertising and marketing expertise. Sincerely, aY ry President/COO �' STREETMI ID GROUP o O .T p ®R d d ?� IICII VENDOR STATEMENT I have read and understand the specifications and requirements for this bid and I agree to comply with such specifica- tions and requirements. I further agree that the method of award is acceptable to my company. I also agree to complete SERVICES AGREEMENT with the City of Fort Collins within 30 days of notice of award. If contract is not completed and signed within 30 days, City reserves the right to cancel and award to the next highest rated firm. FIRM NAME: StreetMediaGroup,LLC ADDRESS: 675 Southwood Lane, Windsor, CO 80550 EMAIL ADDRESS: gary@streetmediagroup.com PHONE: 970-420-0807 BIDDER'S NAME: Gary Young SIGNATURE: PRIMARY SERVICES ISSUES CONTACT: Gary Young TELEPHONE: 970-420- 0 807 FAX: 970-266-1425 EMAIL: gary@streetmediagroup.com CELL: 970-420-0807 EMERGENCY: 970-420-0807 QUALIFICATIONS Street Media Group, LLC (SMG) is led by CEO, Gary D. Young, who brings 29 years of experience, from offices here in Fort Collins, in marketing transit mediums for munici- palities and transit agencies. Mr. Young founded Outdoor Promotions, Inc in 1984 when he first started with the City of Fort Collins in providing benches at the bus stops. Over the years his company expanded their services to include buses and bus shelters. He also operated from regional offices in Denver, Salt Lake City, and Las Vegas as well. He has established, directed, and operated over 30 different munic- ipal and transit authority advertising programs, most from the initial concept on to full deployment of inventory and then overseeing daily operations. He resigned last year as CEO after he had successfully taken the company to annual revenues of over $5,000,000. In addition, his work with municipalities throughout the Denver metro area in establishing bus shelter advertising programs, lead to him installing the original 5 bus shelters with advertising for Transfort 2000. It was a pilot program directed by Tom Frazier, former Transfort General Manager, to acquire citizen feedback on the concept of a full citywide program. He went on to provide a successful bid in 2001 to become the City's vendor to develop out the full advertising shelter program enjoyed today. Since spring of 2010, Mr. Young has managed and marketed the transit buses for the Gault Company, who has the current bus advertising contract with the City of Colorado Springs. During this time, he brought fresh ideas for gener- ating revenues by expanding the advertising space to areas outside the frames. SMG coined the phrase "Larger Than He has established, directed, and operated over 30 different municipal and transit authority advertising programs, most from the initial concept on to full deployment of inventory and then overseeing daily operations. In Fort Collins, he accomplished this in 1995 when he worked with city leaders, and Ken Sylvester, former Trans - fort Manager, to establish the original advertising on the Transfort buses. He instructed Transfort on the sizes and placement of the original panels in order to match recog- Life' to market the idea (opposite page, top). As a result, the bus advertising program has experienced renewed success from his creative ideas, and his relationships with national and regional advertising agencies. Both lead to a boost in revenues, even while at the same time the available fleet was nized industry standards (opposite page, bottom right) that reduced due to budget cuts. advertising agencies were accustom to working with. In Most recently, Mr. Young began working with Pueblo Tran- addition, he personally installed the original frames on the sit selling ad space on their buses, and also as an unsolicited Blue Bird buses. He later brought the idea of adding the mediator between the City and Lamar Outdoor Advertising. front panel to the bike rack which now exists (opposite page, For the City's benefit, he is working on an agreement with bottom left). Lamar for the current advertising shelters to remain in place 0 until a new vendor can take over the program. He brought the StreetMediaGroup is exclusively focused in marketing transit same knowledge and creativity to Pueblo, which lead to him adverting, and very excited to bring the same skills and commit - placing several transit advertising contracts for buys signifi- ment to benefit Transfort. Please find a few letters of reference cantly above their standard bus advertising rate card. in the back of this proposal and the list of contact information for some of our references below. REFERENCES COLORADO SPRINGS Vicki McCann Marketing and Promotions 1025 Transit Drive Colorado Springs, Colorado 80903 719-385-7439 vmccann@springsgov.com Sold advertising space on the Colorado Springs buses under the name "The Gault Company". The City has experienced a significant improvement in the revenue numbers generated from the fleet through our ideas to go beyond just utilizing the frames and our ability to market the value of Transit Advertising. We communicate with transit management through Vicki and she works with us on our creative ideas and designs. PUEBLO Brenda Broyles Director of Transit 350 S. Grand Avenue Pueblo, Colorado 81003 719-553-2725 bbroyles@pueblo.us Sold advertising on the Pueblo buses under the name "The Gault Company'. The City has experienced a significant improvement in the revenue numbers generated from the fleet through our ideas to go beyond just utilizing the frames and our ability to market the value of Transit Advertising. Brenda is our direct contact on our creative ideas and designs. WESTMINSTER Dave Downing CITY Engineer 4800 West 92nd Avenue Westminster, Colorado 80031 (303) 430-2400 X 2116 ddowning@ci.westminter.co.us Provided contact with adjacent property owners, installed concrete pads, bus shelters and non -ad benches, provide weekly cleaning and maintenance service, and sold advertising for 10 years. Dave is our direct contact on all bus stop business. REGIONAL TRANSPORTATION DISTRICT Cory Granrud RTD Park n Ride Design Manager 1560 Broadway, Suite 700 Denver, Colorado 802 303-299-2428 cory.granrud@rtd-fasttracks.com Not a direct contract with RTD but they have grown accustom to the thoroughness of work formally directed by Mr. Young. RTD consistently directed the cities they serve to contact Mr. Young's when any requests for shelters are made. LAUGHLIN Deb Dauenhauer Executive Director Southern Nevada Transit Coalition 1575 S. Casino Drive Laughlin, Nevada 89029 Office 702-298-4435 Cell 702-299-5468 email sntced@cmaaccess.com Provided contact with adjacent property owners, installed concrete pads, bus shelters and non -ad benches, provided weekly cleaning and maintenance service, and sold advertising for 6 years. REGIONAL TRANSPORTATION COMMISSION MJ Maynard Assistant General Manager 650 Grand Central Las Vegas, Nevada 89014 702-676-1778 mayardm@rtcsnv.com Provided contact with adjacent property owners, installed concrete pads, bus shelters and non -ad benches, provide weekly cleaning and maintenance service, and sold advertising for 6 years. REGIONAL TRANSPORTATION COMMISSION Carl Scarbrough Transit Amenities Manager 650 Grand Central Las Vegas, Nevada 89014 702-676-1608 scarbroughc@rtcsnv.com Provided contact with adjacent property owners, installed concrete pads, bus shelters and non -ad benches, provide weekly cleaning and maintenance service, and sold advertising for 6 years. ■ ■ ■ ■ PROJECT STAFFING ■ ■ Mr. Young will be the primary contact person for this project and will serve as the primary marketing contact with local businesses and advertising agencies. There is additional staff to assist his marketing efforts who will also provide the monthly ■ reporting and accounting records. The assistant brings over 10 years of personal experience from the administrative side of ■ transit sales and marketing. StreetMediaGroup will continue to operate offices from the Fort Collins area, thereby offering ■ immediate response to all requests and correspondence from Transfort. ■ StreetMediaGroup has developed a close relationship with a graphics and sign printing specialist operating out of Denver ■ known as Sign Language Printing. They provide our design work for our advertising clients and have the highest quality in ■ printing on all substrates. Our account executive is Carla Dillion, and her contact number is 303.645.4519. Ms. Dillion is skilled in working with all types of clients, from the local business owner to the large national advertising agency. We have found her ■ to be very professional with a customer first approach to all projects. ■ ■ TYPE OF BUSINESS: Limited Liability Company STATE of FORMATION: Colorado ■ BANK REFERENCES: Wells Fargo ■ ADDRESS: 3600 S. College Ave, Fort Collins ■ CONTACT Chris Burns PHONE: 970-266-7703 ■ WHAT OTHER NAME (S) HAS YOUR COMPANY OPERATED UNDER: ■ Outdoor Promotions, Inc for 27 years ■ HAVE YOU OR YOUR FIRM EVER FAILED TO COMPLETE ANY WORK AWARDED TO YOU? ■ YES _X_ NO (IF YES PLEASE EXPLAIN) ■ HAS YOUR FIRM OR ANY PARTNERS OR OFFICERS EVER BEEN AN OFFICER OR PARTNER OF ■ ANOTHER ORGANIZATION THAT FAILED TO COMPLETE A CONTRACT WITHIN THE LAST FIVE YEARS? ■ YES _X_NO (IF YES PLEASE EXPLAIN) ■ ARE YOU PRESENTLY OR IN THE PAST SEVEN YEARS BEEN A PARTY TO ANY LITIGATION WITH AN ■ OWNER OR OTHER GOVERNMENT AGENCY? ■ —YES _X_NO (IF YES PLEASE EXPLAIN) ■ HAS YOUR FIRM OR ANY PARTNERS OR OFFICERS EVER BEEN INVOLVED IN ANY BANKRUPTCY ■ ACTION? —YES _X_NO (IF YES PLEASE EXPLAIN) ■ REVENUE PROPOSAL STATEMENT Street Media Group has completed a survey of the current fleet of Transfort buses. Our findings confirm that implement- ing our strategies will make a significant impact to increasing the annual revenues from their current levels for Transfort. At StreetMediaGroup, we have experienced a common occurrence from clients/ad agencies; agencies prefer to deal with one vendor who handles the same product for multiple markets. SMG brings this benefit to Transfort through our marketing successes for other bus advertising opportunities in Colorado Springs and Pueblo. Our transit advertising interests here in Colorado will serve as a true complement to the transit fleet in Fort Collins. A recent example of this was our success in selling the Colorado Fish and Game. SMG contacted them about our Colorado Springs buses and because their campaign involved the whole state, we sold them the Pueblo and Fort Collins buses as well. The rate we achieved for the curb side panels were $250/mo per panel for 10 panels, which is 25% higher than your current vendor's rate card. Other recent examples are Kaiser-Permanente Hospitals, and the Colorado Lottery; their campaigns involved both Colorado Springs and Pueblo buses. StreetMediaGroup understands the importance of bringing creative ideas to a clients message will increase the attraction and impact of their campaigns. Our experience continues to confirm one important factor; great creative is the key to a successful advertising campaign. A successful ad campaign is the only thing that validates that the transit medium works, which brings repeat customers back to the medium. For that reason we don't just sell ad space, we take the extra time to contribute and counsel our small business clients in creating effective content that works for each design as we did with the Colorado College hockey team (opposite page). StreetMediaGroup is not a billboard company with divided interests between outdoor mediums. The expected common practice of most businesses is to focus their strongest efforts in marketing the most profitable product. Outdoor advertis- ing companies are no different; their most profitable venue is the billboard. On average they share very little of their revenues generated with their landlords. Of the typical outdoor inventory available (benches, buses, billboards and