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Home My WebLink AboutRESPONSE - RFP - 7027 UTILITIES WEB SITE SERVICESMR k, ` 4 •' t 2 INTERACTIVE \ 1 204 Walnut Street, Fort Collins, CO 80524 970.482.5790 1 info@rocketiones.com .._..................................................... _:........ . April 21, 2009 Ms. Opal Dick, CPPO Senior Buyer City of Fort Collins' Purchasing Division 215 North Mason Street Fort Collins, CO 80524 Dear Ms. Dick: Rocket Jones Interactive is submitting this proposal in response to REQUEST FOR PROPOSAL PROPOSAL 7027 CITY OF FORT COLLINS UTILITIES WEB SITE SERVICES We wish to thank you for considering Rocket Jones for this project. We not only have the necessary technical experience this project demands, the strategic partnership with Toolbox Creative to ensure a compelling, functional design — we have experience in delivery successful project with local organizations. Don't just take our word for it — Rocket Jones has been fantastic to work with; from the development of our blog to implementation and maintenance, they're responsive, creative, and thoughtful. The Rocket team is also very budget conscious - we would recommend them for any web project large or small! — Cathy Jones, Fort Collins Convention & Visitors Bureau Please feel free to contact us with any questions regarding our proposal. Our office is in the heart of Old Town Fort Collins, at the corner of College and Walnut. Sincerely, Jeff Bristol Principal ............................................................................................ Down-to-earth people. Out -of -this -world programming. j Our experience working with the City includes projects using custom content management systems and projects that integrate directly with the City's existing CMS. We are skilled at both approaches. Along with our many other clients, Rocket Jones has done extensive work with the City of Fort Collins and related organizations including, Fort Collins Utilities (the Green Building Web Project), FortZED, the Visitors and Convention Bureau (Adventure Casual), and Beet Street. At Rocket Jones we have many years of experience creating custom content management systems for our clients. From the small simple system to larger complex installations, our solutions focus on ease of use, strong data structures, and expandability. We work closely with our clients to create a CMS that meets the unique, individual needs of the project. At the heart of our CMS system lies our Rocket Core technology which we have been developing for over three years. Rocket Core provides a base to develop a truly custom solution for each project. The choice of how CMS is approached and delivered for this project is very dependent on direct, detailed technical discussion with City IT staff. However, we believe that it is possible for our team to build a system that maximizes the underlying CMS in place at fcgovcom. Our experience working directly with the City's IT/ Web staff on projects positions us well to continue working as an extension of your team to put in place a CMS that is both productive for Utilities staff and supportable by the City IT staff. Deliverables for the Utilities web site include: ■ Detailed timeline, breaking down major milestones into actionable and easy to measure tasks ■ Comprehensive technical creative brief and site map ■ Weekly updates to City Project Team Lead Intranet site We will give the same consideration to the Intranet site. We will develop an understanding of your current infrastructure and the communication needs of Utilities Department employees. Using this insight we can help you assess whether to customize your existing infrastructure or pursue a custom system. Here are some examples of intranet functionality we have created for other customers — ■ secure systems that have included messaging (one way or two way) ■ document management and retrieval (technical documents, white papers, customer data sheets, etc) ■ access to employee information (benefit information, employee guidelines, forms, etc) ■ event listings (general or by groups) ■ internal news and announcements • employee profiles (contact info, photos, birthdays, interests, etc) ■ alerts and reminders '0 ...you name it. If you can envision it, we can help you build it. Some additions ideas you might want to consider — ■ at least three levels of authentication including Administrative Access (full access to the system), Group Leader Access (allows management of content for a specific area/ of the system), and User Level Access (allows employees to access the system based on privileges assigned to them). ROCKET JONES INTERACTIVE page 9 ■ management of content on a privilege based system. Users to be granted/denied control access based on individual or group permissions. ■ access configured to allow employee access from home and outside the office. Or, for greater security, access could be limited to only City IP addresses (internal access only). [Just one example of the kind of options that can be considered during this phase.] Deliverables for the Intranet site include: ■ Technical brief and site map ■ Weekly updates to City Project Team Leader ►Map ideas against objectives ►Visually show concepts ►Refine concepts ,(Approved design ,(Wire -frame ,(Data Structure The Utilities web site is more than a place to conveniently pay bills— it is something that generates and emphasizes confidence, credibility, and creativity both internally and externally. Visual thinkers prefer to actually see what it is you are talking about. Words are wonderful, but images are worth a thousand words. The presentation of the web site graphic design will include two to three large design presentation boards to be revealed at the start of the discussion which support the concepts for each design with suggested color palettes and ideas for images. Technical implementations are most successful when critical or complex functionality is architected and wire -framed. Using the creative brief and approved site map as a road map, Senior Software Architect Jeff Shoemaker will architect a comprehensive, solution -level framework. This framework will carefully balance function, usability, and technology against the — ■ commitments made in the RFP ■ intentions expressed during the Research and Analyze Phases ■ requirements for implementation from Fort Collins City IT technical staff Using the approved site map and a wire -frame format, the planned architecture will be reviewed with the City Project Team, including City IT staff. Deliverables include: ■ Utilities web site graphic design, content for home, main pages, and template for sub -pages ■ Site navigation ■ Wire -frame of critical or complex functionality in the Utilities web site • Weekly updates to City Project Team Lead ROCKET JONES INTERACTIVE page 10 ►Slice design template ►Create CMS foundation ►Build/Review/Refine site ./Launch web site The focus shifts from planning and conceptualizing to making the web site real. We'll begin by building the web site in an environment that is as close as possible to the live site infrastructure. It is preferable [but not required] to conduct development on the Fort Collins City development web server as that will minimize problems during release. Keeping all the parts moving forward during Build depends on highly collaborative interactions among Project Team members. The Project Manager will continue to maintain regular communication and manage the project schedule. However, when there are questions on specific points, our developers may work directly with the client — keeping communication efficient and effective. Generally, review by the client occurs at each major release after Rocket Jones has completed their testing. At key points in the development, the client may be asked to review and comment on our progress. During this phase we will leverage tools like our customized, web -based project management system to organize, orchestrate and implement your web sites. We are true believers that the devil is in the details. Following a step-by-step process helps ensure projects are delivered on -time and on -budget. Access to our password -protected project management tool is available; however, it will not replace weekly project updates. Upon final approval, the web site is prepared following the requirements and direction of the Fort Collins City IT staff. Once delivered for implementation we remain in close contact with the Project ' Team and IT staff to support a smooth launch. Development Infrastructure ■ Development technical specifications of website implementation: - Compatible with the following leading browsers: ` IE 6.0 1 IE 7.0 1 IE 8.0 1 Firefox I Safari - HTML compliant to standards: XHTML Transitional 1.0 1 Cascading Style Sheets (CSS 2.1) - Development Software: Current, stable releases - Linux I Apache 2.1 1 mySQL 5 1 PHP ■ Assumes site will be deployed on a server host that includes a LAMP development/hosting environment (Linux, Apache, mySQL, and PHP) The Technical Team at Rocket Jones follows a number of industry best -practices, including: Project Management From the very beginning of every project a dedicated project manager is assigned to allocate resources to keep the project on time and on budget. The project manager works closely with the client and the development team to ensure major milestones are being achieved on schedule. ROCKET JONES INTERACTIVE page 11 Site Architecting From site -maps to wire -frames, we map out the process much like a builder creates blueprints. From there you, the client, know what we intend to build and have the opportunity to give feedback into that process. This allows our team to build to a specification and gives you the comfort that we are building exactly what you need. Subversion (source code version control) All of our code for a project of this scope would be managed through version control systems allowing our team to develop faster without fear of collisions, overwrites, or duplicated effort. Versioning and roll -back offers you, the client, confidence that a change to the code won't cause an outage or lost code. D.R.Y (don't repeat yourself) We strive to make our code clear and clean. One way, programatically speaking, to do this is to abstract common functionality into libraries and templates. This reduces the number of opportunities for bugs or oversights within the code. It gives the customer, as well as the end users, a sense of uniformity as things act in a homogenous way across the site. Test -Driven Development All our developers begin (when applicable) by writing test -cases first and and then writing code that passes those tests. This method allows us to create software that is more reliable, contains fewer bugs, and delivers on -time. It offers our clients the peace of mind that a change made today won't break code that was working yesterday. Test-driven development actually helps reduce development times and overall costs and bugs are found quickly and remedied almost immediately in most cases. Final Quality Assurance Testing Prior to our code being handed over to you, we perform thorough Q.A. testing to ensure that the project meets the scope, contains no obvious bugs, and that the site functions seamlessly. This is handled by code reviews, peer testing, and testing by non -technical staff. Bug Tracking As the bulk of the project has been built, and Q.A. testing has begun we are adding any and all "bugs", as well as uncompleted features into our bug database. Our team will work through any and all bugs, providing a system that is thoughtfully architected, rigorously built, throughly tested, and confidently deployed. Deliverables include: ■ Utilities web site ready to launch with content on home and main pages, remaining pages will be ready to load with content using the CMS ■ Training for City staff members who will be responsible for loading the content initially ■ Once content is loaded by City staff, the Utilities web site will go live ■ Weekly updates to City Project Team Lead ROCKET JONES INTERACTIVE page 12 Support ►Training ►Support installation ►Respond to requests for new features or functionality ✓Stable installation ✓Help on request Following the successful launch of your web site, Rocket Jones includes in the project support for three months after launch. After this project is complete, Rocket Jones will continue to be your partner. We will be available to promptly answer questions and discuss new, enhanced functionality. - Support and additional graphic elements are available at our hourly rate; however, typically clients who implement CMS find they do not need our services to maintain and update content.3. Proposed 3. Proposed Scope of Services For the project outlined in this proposal, Rocket Jones will provide Project Management, Graphic Design, and Programming necessary to deliver the functionality described. This includes — ■ attendance of Project Manager at meetings of the Project Team ■ weekly project updates to the Project Team Lead ■ access to project management tool during programming effort • delivery of Utilities web site to the Utilities Department that are ready to load with content using the CMS ■ training on the CMS [maximum of 5 sessions to "train the trainers"] ■ unlimited support on the CMS for 3 months after launch ■ delivering to the City IT staff a Utilities web site that meets the provided City design and technical web site requirements '0 delivering an architecture for an Intranet site ■ Integration of the E-Bill service. After launch Rocket Jones is available for ■ consulting ■ questions After launch Rocket Jones is available at our hourly rate [or bid] for • support development of future enhancements ■ creation of graphic design elements - ■ site maintenance — however, most Rocket Jones clients find that the easy to use Content Management System (CMS) offered by Rocket Jones can eliminate the need for programming skills to make most updates. ROCKET JONES INTERACTIVE page 13 4. Proposed Consulting Team Rocket Jones has experience tackling complex projects. This project requires a talented team with a diverse skill set — ■ strong project leadership to keep the project on -time and on -track ■ skilled graphic designer who can design for usability and visual appeal ■ skilled technical staff with the expertise to implement an advanced infrastructure ■ systems -level technical staff with the understanding needed to implement solutions that can be integrated into an existing infrastructure and be supported ■ support staff with the communication and trouble -shooting skills to be a reliable resource during development as well as after installation and launch Why Rocket Jones for technical development? There are lots of web developers out there. Deciding who to use can be overwhelming. Why choose Rocket Jones? The highly skilled professionals at Rocket Jones are personable, friendly computer geeks who know how to apply technologies in the real world. Working as business partners, Rocket Jones listens carefully to understand your unique needs and create solutions that are practical and cost- effective. Rocket Jones is just the right size to deftly deliver web -based projects without expensive overhead or burdensome processes and meet demanding timelines and budgets. Claire Thomas, City of Fort Collins FortZed Project — Rocket Jones works with their clients in a highly professional manner; they have strong project management and technical skills, and can build a website really fast! Their attention to detail and problem solving strategies helped to make our site the best it could be. Why Toolbox Creative for Graphic Design? We'd like to introduce one of our strategic design partners, Toolbox Creative, where ideas run big and deliverables run on time. At Toolbox your creative needs are fulfilled and marketing budgets honored, all under the loving eyes of research and experience. Toolbox understands that it's a balancing act to keep your brand image and messaging consistent and on target while at the same time staying vital and fresh in the minds of your consumers. They work with their clients to define their branding promise, then blend research, experience and intuition to deliver on that promise. Why Rocket Jones, Toolbox Creative, and Fort Collins Utilities? Because we have worked enthusiastically and successfully with local groups and businesses. Because Fort Collins is our home and we want to be a part of helping Fort Collins City and Utilities Department succeed. ROCKET JONES INTERACTIVE page 14 Organization Structure and Experience The Rocket Jones Project Management and Technical Team Rocket Jones employs eight full-time staff and three part-time employees. The full-time staff includes six programmers. There are no subcontractors. ' The Toolbox Creative Team Toolbox Creative employs six full-time and two part-time employees. Dawn Putney, CEO and President — Thomas Campbell, Chief Creative Officer. Toolbox Creative is located at 325 Cherry Street, No. 104, Fort Collins, CO 80521 Rocket Jones Team Founded in 2001 and owned by Jeff Bristol, Rocket Jones Interactive specializes in all things web — from web sites to custom business applications, using the web as a platform. True to our focus, we have no in-house graphic designers. Instead, we partner with many of the leading designers and agencies in the region on projects. Rocket Jones is located at 204 Walnut Street, Fort Collins, CO 80524 Project Leadership and Primary Contact Marge Norskog will be the main contact for this proposal and welcomes the opportunity to partner with you on this project. ' - Meet Rocket Jones Overview of Rocket Jones' Capabilities ' What you need to know about Rocket Jones is that we love what we do and are passionate about it. Here's what we think sets us apart from other developers: We focus on making technology work for business Web technologies change faster than hair styles. We're a web developer who stays current and can apply technologies in creative and practical ways. You need a team who knows technology, has experience working with a wide variety of technologies, and a track record of making them work for business. We know when to apply cool technology, and more importantly — when not to. ■ We think ahead As your company thrives, your web site must adapt or it will fall to the wayside. Think of your web site as as just another business address — your customers do! Successful people demand well thought out solutions that fit their business. Rocket Jones is a developer who will help you think about what your site may need in 12, 24, and 36 months to keep your online presence vital and give you a competitive edge. '0 We keep our commitments Timing is everything. We know how important schedule is to your project's success. We're responsive to questions and requests for changes. We work with great people We believe getting along well with your business partners makes life easy. Consider how you like to work, your business goals. Check references and look at work samples. You'll discover who is going to make your life easy! ROCKETJONES INTERACTIVE page 15 Rocket Jones Programming Team Areas of Expertise Server -Side Programming — PHP I ASP I JSP Client -Side Programming — JavaScript I Action Script Database Management Systems — MySQL I MSSQL I Oracle I MS Access I FileMaker Pro I Helix RAID Markup Languages — HTML & XHTML I XML I CSS I JSON I XSL Web App/Templating Frameworks — Smarty I CakePHP I Ruby on Rails I SproutCore Client -Side Frameworks —Prototype/ Scriptaculous I jQuery I MooTools I YUI Techniques/Practices — AJAX I Subversion (SVN) source code versioning I Test -Driven Development (XUnit, PHPUnit, SimpleTest) I Rapid Application Development (RAD) I RESTful Web Design 3rd Party APIs — Authorize.NET (AIM & CIM) I PayFlowPro I PayPal Constant Contact I Mail Chimp Google Maps I Google Site Search I Amazon Book Search I Amazon S3 MLS & Realtor.com Listings I GuruNet Twitter I Flickr Miscellaneous — Adobe Creative Suite [Photoshop, Flash, Illustrator, Dreamweaver, InDesign] ROCKET JONES INTERACTIVE page 16 The Rocket Jones Team Jeff Bristol, Owner and Founder Ever since his days as a database administrator for the University of Northern Colorado, Jeff was originally intrigued with the idea of developing applications using the internet as the development platform. Taking a giant leap to pursue his vision, Jeff set up shop in the basement of his house near Mountain Avenue, only to quickly out grow that space. With his 13 years of experience and commitment to technical excellence, Rocket Jones clients are as loyal as they are demanding. Today, from his corner office overlooking College and Walnut in Old Town, this Fort Collins native is pursuing his passion for tech that makes sense. Marge Norskog, Strategic Partner Relations 1 2 years with Rocket Jones Marge brings a unique blend of marketing savvy and technical background — the perfect skill set to help clients navigate a technical project to successful completion. Growing up in the mid -west, Marge earned her undergraduate degree at St Olaf and worked for Custom Research, a market research firm in Minneapolis. After earning her MBA at the University of Colorado, she pursued a successful 20 year career at HP in many roles, including programmer, marketing sales center representative and Quality program manager. The blend of experience in programming and business processes gives her the breadth of insight necessary to be an effective advocate for both clients and the programming team as a Project Manager and Advisor. Jeff Shoemaker, Senior Software Architect 1 6 years with Rocket Jones Nicknamed Shoe to avoid confusing the Jeff's, this second -employee of Rocket Jones is nearly a founder. Once a member of a technical staff for AT&T, Jeff has seen the sterile corporate world up close Together with Jeff Bristol, Shoe has helped realize a vision of a company committed to technology and people. A foundation built on a Bachelor's in Computer Information Systems (CIS) at Regis University and 10 years of real world web development experience gives Jeff the insight to imagine and create technical solutions that are both easy to use and offer businesses a payback that is easy on the bottom - line. Josh Brickner, Senior Developer 1 3 years with Rocket Jones With six years of web development experience, Josh believes he has found his passion and is currently pursuing an undergraduate degree in Computer Science. Josh Ryan, Developer 1 1 year with Rocket Jones Josh Ryan came to Rocket Jones from a local business where he provided technical leadership. With three years of web experience on both sides (client and developer) Josh brings systems thinking and insight into practical data structures to projects. Stacie Wilhem, Developer 1 3 years with Rocket Jones Stacie earned her Bachelors of Fine Arts in Film and Video at Columbia College in Chicago. During her - internship at Rocket Jones, Stacie found she liked the technical challenge of programming as a way to express her creativity. Tyler Goll, Systems Administrator and Developer 1 2 years with Rocket Jones Tyler came to Rocket Jones from the demanding world of systems administration and customer support. With four years of hard earned technical experience, Tyler is an excellent troubleshooter. ROCKETJONES INTERACTIVE page 17 Jason Montgomery, Developer 1 3 months with Rocket Jones Jason is the newest member of our team. He has a rich background that includes teaching and small business ownership. With a Masters of Fine Arts from Marywood University, he brings unique skills to our team, including usability and technical integration of art to web. Affiliations Member of Fort Collins Downtown Business Association Member of Fort Collins Chamber of Commerce Member of Loveland Chamber of Commerce Meet Toolbox Creative Overview of Toolbox Creative's Capabilities ■ Branding and Identity Strategy, Development and Implementation ■ Marketing Strategy ■ Media and Public Relations ■ Advertising and Marketing Campaigns ■ Web Design, Development and Search Engine Optimization ■ Copywriting and Marketing Collateral Design and Professional Awards • Design showcased in Print Design Annual 2004 and 2008, a national publication ■ Selected as one of the Top Ten hot businesses in Northern Colorado in 2004 and 2005 • Dawn Putney was listed in Northern Colorado Business Report's (NCBR) Who's Who in Business in 2005, 2006, 2007 and 2008 ■ NCBR's Mercury 100 Fastest Growing Company list, 2005, 2006, 2007 ■ Putney selected as the Creative Director for the 2007 NEXT:AIGA National Design conference Denver culture guide ■ Selected as the FCMoCA studio tour guide design team, 2006 and 2007 ■ Design featured in 2008 HOW Promotion Design Annual, a national design publication that emphasizes excellence in design The Toolbox Creative Team Dawn Putney, CEO and Spiritual Cheerleader It all started for Dawn in a high school graphic design class in 1981. With her first "real job" as an advertising typesetter, Dawn developed her passion for the printed word and attention to detail. Before moving to Colorado, Dawn worked with some of the largest advertising agencies in Minneapolis, including Carmichael Lynch and McElligott, Wright, Morrison, White. Yet it is her experience with some of the smaller agencies in town that helped her focus her attentions on design as a marketing strategy. In 25 years as a graphic designer and marketing professional, Dawn has created award -winning designs and compelling, effective marketing campaigns. Tom Campbell, Chief Creative Officer and Funkmeister General Sitting in front of the television watching an episode of Bosom Buddies, a young Tom Campbell realized his purpose in life. Tom's true passion is for marketing —magic marker comps, story boards, pitching a new client on a crazy, brilliant idea that will excite the masses and move lots of product. ROCKETJONES INTERACTIVE page 18 Request for Proposal: City of Fort Collins Purchas7 ing PROPOSAL7027 CITY OF FORT COLLINS UTILITIES WEB SITE SERVICES Redesign and Reorganization of City of Fort Collins Utilities web site April 21, 2009 Thirtysomething only adds fuel to the fire. Tom hones his chops and learned from the masters at the Tyler School of Art in Philadelphia. In 1996 Tom moved to Colorado on a lick and a promise and perfected his craft designing everything from packaging for talking Bible phones to logos for puppeteers. At Toolbox, Tom keeps the joint rocking and the inspiration flowing. Wendy Brookshire, Senior Designer Born and raised in Laporte, Colorado, Wendy is an award -winning graduate of Metro State College in Denver, where she wowed her professors and peers with her creativity, attention to detail and passion for Jamba Juice. After stints in Southern and Northern California, Wendy realized Colorado was the place for her. The MacGyver of the team, Wendy is always coming up with solutions that no one else would think of and executing them flawlessly. Matt Kistler, Web Designer Matt entered this world with the nurturing back -drop of nuclear warheads and missile silos. Raised as an Airforce brat, Matt wandered the country, reminiscent of the Incredible Hulk. Matt's nomadic lifestyle came to an end upon his arrival to Fort Collins, where he began interning at Toolbox, while attending Colorado State University. Matt graduated in May of 2006 and has been rocking out at Toolbox ever since. The Multi -tool Powerhouse of Toolbox — Matt gets the job done, no matter the task: logo design, book interiors, production, or other business collateral. ROCKET JONES INTERACTIVE page 19 5. Proposed Schedule of Activities It is understood that the project will begin once the contract has been awarded and signed. We have assumed a start date of June 1, 2009 for the project. START — June 1, 2009 _ 3-4 weeks [June 26, 2009 completion] • :r Phase 1— Research Requests for and delivery of existi Meetings with Project Team Review and analysis of existing da Situation analysis report 3-4 weeks [July 24, 2009 completion] Weeks 1— 4 ng data Week 1 Weeks 1 — 3 to Weeks 2 — 3 Week 4 • Phase 2 —Analyze Weeks 5 — 8 Q Strategy meeting with Project Tea m— the big picture Week 5 Develop technical/ creative brief, site map Utilities site Weeks 6-7 Develop technical brief, site map for Intranet site Weeks 6-7 Refine with Project Team Week 8 Create detailed timeline with deliverables, owners Week 8 4-6 weeks [September 4, 2009 completion] . Phase 3 — design Weeks 9 —14 Web site navigation development Week 9 Web site graphic design for Utilities web site Week 10-12 Web site wire -frames for Utilities web site Week 12-14 6 weeks [October 16, 2009 completion] Phase 4 — Build Weeks 15 — 20 Build Build and launch Utilities web site Weeks 15-20 ,_ - A Total Implementation time — 20 weeks 3 MONTH [January 16, 2101 final completion of project] Phase 5 — Support Su pport Support after launch 3 months Support at project end On -going This is our proposed timeline for this project. The timeline and phases are negotiable; please consider this our initial proposal. ROCKET JONES INTERACTIVE page 20 6. Service Rate Schedule Marketing Strategy Creative Concepts System Architecture Application Development Database Programming $125/hour Art Production Project Coordination $ 85/hour Terms of Payment Consistent with the Fort Collins City Professional Services Agreement payments will be made monthly based on itemized statements of progress to date. ROCKET JONES INTERACTIVE page 21 7. Proposed Range and Breakdown of Project Cost '� 111 Review and analysis of existing data $1,000 Situation analysis report $1,000 Develop technical, creative brief, site map for Utilities site $2,000 Develop technical brief, site map for Intranet $2,000 Design111 Refine Navigation $1,000 Graphic Design for Utilities web site $4,000 i Phase 5 — Support Wire -frames for Utilities web site Build and launch Utilities web site Support 30 days after launch $3,000 $1 111 $30,000 111 $4,000 TOTAL INVESTMENT $48,000 ROCKET JONES INTERACTIVE page 22 8. Total System Cost (over five year period) Custom CMS— Initial development incorporating easy -to -use CMS Year I $48,000 Year 2-5 Maintain compatibility with evolving technology $2,500/year [e.g. new browsers, internet technologies] Content updates — easy -to -use CMS allows updates Save cost of to be made by non -technical City staff [Not technical staff incremental — time to update replaces coordination and review steps.] Content updates requiring professionally designed $85 / hr or Bid graphics Enhancements to functionality — as requested $125 / hr or Bid Current Ft Collins City CMS Initial development incorporating other CMS as Yea r -1 Year 2-5 $48,000 required by Project Team and City IT Maintain compatibility with evolving technology $2,500 /year [e.g. new browsers, internet technologies] s] Content updates — made by current technical City contracted staff and contractors rates Content updates requiring professionally designed $85 / hr or Bid graphics Enhancements to functionality — as requested $125 / hr or Bid ROCKET JONES INTERACTIVE page 23 9. Firm Qualifications — Reference Projects, Contacts Reference Projects Green Building Microsite City of Fort Collins Utilities Project Manager, John Phelan rcyov;W FORT COLLIN nnme ? 01W.— I grey > a— b didinq gpeb n NG rout cottl.t http://www.fcgov.com/greenbuilding/ d2'r k'y✓imn tu0r tmmin ecbance Annrrir, Crnern .YanMrq Engbice4nq tLxurn- 2esnurccs Green Fort Coons People. Prosperity. Planet. Green rout Home Tex'ew »drds arc tm trcrtea;ua U an Om4['u:: and crcdm0azer, —d-01. snc At.— W peon burt:'nq'n the Gov Ot Fort &.9dtvi srn`cc% Greer. Your Business CAt7n5- The City of Fort Colli,,is has made a commitment to design a future where dynamic and integrated Green Development trot c Cityr community's dreams, desires and demands to protect and programs and services sustain the communi City Codes preserve the Earth's natural resources through the built environment. Tc alto mt u -omc [ne On:C— come tg .0 - M.:h cm. negMer WJ mrrm 5: W a NL7 " Green Case studies ,teen -bur.: —i—t in N2 .hern CdcrWo. Tne Cltp- aml tf a —Mlmrr Mhetive WO --a YY— get, burzl q ie :he ro : ttxera ftewurcdt Contatt Cotlns cnmrtsr�[t av! u'olrNinc tyre CI:YS grttn Oaiclnq ert0•ti .111 — ttse is one i the moor rra ac the Gry 0•gvide: to nC D w Comm »try fntrq etc greon•bglldm Omgtnms;rm t-:bbYc a Fors C V.l.- t:atnc+ C.1—d.. Need Moro Ik7r:3G r GREEN MIMES 1Trt-,.rtaC- IN—Ti-n 11va te[aV9M�anb o. �mel ccurxv design by Toolbox Creative ROCKET JONES INTERACTIVE page 24 Fort Zed Microsite City of Fort Collins Project Manager, Claire Thomas 11 Located In Fort Coelra_ CO FortZED: • • • Graining b be ttio w xld's large:l. ae..rre zero erm-W district Fori2LD is a sn? of acli%v profer=Izz and eilia6ves, created by p-mic•privale Partnerships. •r Hch uses Smart Grid and cersrvatlo cre y tedewbgis to achkrm local paver generation and energy domand ma ogarnerr . i • Ito u na,,v 3rml S'wr. rlltstllalliu Pe%sn C,!'at fI ",TnGa 'tm�sk,tat:r.-.ksc7r..A1 dY}S:tli1'II/lYxil • 1! slvAz�uA eu u,r�:n y eu tv;,i:da kp tlasn tatll Lccv&o In derv= r, Far Cdlns, C domdo, Fa tzr-rJ v a colatmr.W/o fftw., sharing t ev i!A 1 Jn L3t,jl CrtOSX .'W.k It MAtAtI iSW practkos at the stale, regi ral, m3and, and global 10%1ss • 1! ► dw" -1. taAt wrt;— LO ed.w. 3'eL U7m:tSi Great Partnerships, Great Benefits, r.--Avend nmtesta—.VytxAtpAr.o Wlxn Great Start t! �� k...,l tA,: t�;A, ,�i^d,+ • 1„A :sA,d tl.>3 i :r: Fmm zne Ncr ern cdorada clean iinerm,, Cluster va,vusa n-d hdnc►xew to Cc+sada Stain UnNowtyrs rescoren and In!) funzeu is acemew And mgtr. .. c,4na crran ==W exec t-cnts, w the Fart CcUns UtIW. FerlZM Is G:'npt-.q hapoitur, dl+nine Fartrcrs to uacatr .c.mmy eml e.acnCca artk?-stud eno:gy dlr2neutkr, caarrcis and ae= ckvn energy m'hird Xts. via« the 11AEnml L.NG— d Ctth.. Q. Clti n Caseni e.,P,e.ctrGan.ApdI2Dr fyQf tdr3}. Pr®antvn: dklm frve+mn, Chlatflmre6! Ohkw, City ar Fwl Gabes and July mravA f mtrtla0 r;trat;r, KmVlsrc Cakmda Ci m Emrgy Ctmt= http://fortzed.com/ Faces of FortZED Jahn OrgoUrd F UED ?meet Drcctnr Okw Bc4Ium aremeq ROCKET JONES INTERACTIVE page 25 Brendle Group Project Manager, Dave Wortman brendlGR eOUP going live May 2009 Engineering Sustaincible Change D 970.07.0058 F 970.2-07.0059 ==6 Sti ftcmnatm St-. No3, i'mt C.W-6 CO BQ524 F " SUSTAINABLE SUSTAINA/7W7Y WHO W6 ° ENtitGY CLIMATE OCSIGN :ILINAGEMENT WwTsa CoadMuxtrY WORK WITHAttour Us Brendle Group Engineering Stisuiin ble Changeski `; a+.dn'dol j 8readk Grmp is aD mvonmeaLAT tocaxd eayMtitC= motaltaat Oat I<ad7 09 { togl'tn,m t ample. taMtM and emDOm'enas Deo* t6 mLb tb6aadd ebmcn abort flt* relatnd,tt t; rga6rl'ee llrcg ose, and helpa.s them «sate reahflK rod mapa Im i6itimihdlf• h t�9s arvir6rurl ITC►[Qi OmgI Toeded in reel Colhna Cdondo in .99d. Breadle Grow le+eresn the atnastb of . 6t ` i"ISO ih& ow-4 cbmts do oe0 vMb Heir sincere desire to do more kv om p4oet. V [pE:more t not Yi Wheber clients sttwe to impr eemV effwmcy, sedan thdr ch—e wmeM , cut w" opei a fr7d:." .ata ems®Dtwa, w affect cullma! ct.awe m 8xv orLsaizatm6, Brendle Grotty has z ` Gr9Vp, g �. Qvlr-- ` suRas�Y sidled tlmftu ehaQm� OHeias t>teaUtY idas and Dto.ea s6tatinm. esAfi tl�-I i idaRed - Brendle Ono awtum mhast local htms emaamrs that tacomsse_ . whsawic } read atom design by Toolbox Creative ROCKET JONES INTERACTIVE page 26 Poudre River Public Library District Home page, standards based technical prototype Project Manager, Carson Block prototype r Home Using the Library Hy Account Hour H Locations Databases Calendar Ask a Librarian En Espanol POUDRE RIVER 0 PUBLIC LIBRARY )Indugflng&afroMRarigeCmmijrdtyCallegacollecU&%LarlmwCompw Search Catalog Entire Collection Adarclhe Search DISTRICT spector FRCC Course Reserves O Limit feSults to available Items Help Welcome to the Poudre River Public Library District. UNDER CONSTRUCTION The Poudre River Public Ubrary District is a network of gathering places connected to create learners, satisfy curiosities and encourage Imaginations to thrive, for children, teenagers, and adults in northern Larimer County, Colorado. as Highlight Adult Event Here j y' Example: Writer Brian Preston spent a year trying to get a black belt in martial arts. Find out if he got it in his new memoir, "Me, Chi and Bruce Lee. - Preston will give a reading at the Ballard Branch from 6:30 p.m. to 7:45 p.m. Wednesday, Feb. 18. CHAT WITH A LIBRARIAN More... p 24/7 1 Highlight Children's Event Hera Cobfad0 .NS.. ,.. Example: Book -It Repertory Theatre will perform a staoe adaptation of ROCKET JONES INTERACTIVE design by Toolbox Creative page 27 Visitors and Convention Bureau http://adventurecasual.com/ Custom Interactive Blog Project Manager, Cathy Jones r IT t /wl , 3,�r_I ita ` �.,. � iT611ttf\..AI ® •, �I� Search: Go u 1 1 1v Most Talked About » Tube the Poudre Oudel C r> Pedal Your Little Heart Out! » And the nominees are ... Y' 1u 7' yrr 1l RSS Feeds I I Bloggers Wanted I I About Adventure Casual Recent Entries Champiorship Honpla Championship Hoopla:: Friday, Apr 3 2009 4:46 pm >> stop to Smell the Roses Posted By: Julie Sutter >> D—entov,-, Fort Collins 1 am a note, avid, college basketball ran - and no sporting spectacle ezcaes me more G: €en & Cool! than good of March Madness. WMCn for some reason culminates in cnamolonsWo game >> Bike Fort Caluns' to Apm, but tliai s just fine. What's not quite as nne Is trial I don't happen to own a television set- on Mrpeie, mind you... Community Cycling School » Read More launches[ r> A Taste of Hurmonv .».»................................»..,....,.».,.......................... » Gotta Run! » Supporting Our Trails Stop to Smell the Roses:: Thursday, Mar 19 2009 9:44 am » Rack 'lour World! Posted By: KtIRIna Brown » Rockin' and Rollin' » Going the Distance Getung rnddoors is not only a way for me to stay active, but it is also a way for me to am down and ready stop are enjoy the world arotind me. My Won(, my man. my Computer wal ad be back of my omce when 1 return, and to get out and be wCoon for even me shortest mount of time, is... » Read More ..................»,» design by Toolbox Creative ROCKET JONES INTERACTIVE page 28 EXECUTIVE SUMMARY There are lots of web developers out there. Deciding who to use can be overwhelming. Why choose Rocket Jones? The highly skilled professionals at Rocket Jones are personable, friendly computer geeks who know how to apply technologies in the real world. Working as business partners, Rocket Jones listens carefully to understand your unique needs and create solutions that are practical and cost- effective. Rocket Jones is just the right size to deftly deliver web -based projects without expensive overhead or burdensome processes and meet demanding timelines and budgets. Claire Thomas, City of Fort Collins FortZED Project — "Rocket Jones works with their clients in a highly professional manner; they have strong project management and technical skills, and can build a website really fast! Their attention to detail and problem solving strategies helped to make our site the best it could be." The redesigned and reorganized web site should — ■ align with the City of Fort Collins design standards ■ align with the City of Fort Collins technical web standards ■ incorporate the E-Bill service • be engaging and innovative, reinforcing the positive image that Utilities is an efficient and easy -to -work with organization ■ be easy -to -use and convenient for customers to conduct Utilities business, learn about services, and access services offered ■ be a powerful resource for the sustainability and ecological needs of community citizens and businesses ■ be a compelling vehicle for communicating Utilities' successes as a local, national and global environmental steward The Utilities Department also needs specifications for an enhanced intranet site that is easy -to -use and supports Utilities employee communication. This is a project Rocket Jones can deliver. ROCKET JONES INTERACTIVE page 2 Beet Street Contact, Jean Lamm http:/ /www.beetstreet.org/ design by Toolbox Creative ROCKET JONES INTERACTIVE page 29 SAFEbuilt Corporation On -going support and application development Project Manager, Cari Funk http://safebuilt.com/ 5 A F E bu 1 t lne. profile services experience news resources careers nationwide What are your building department challenges? Consider a SAFEbuilt Solution. The landscape far public agencies has changed over the years —specifically the building department function. Tighter regulations. Smaller budgets. Reduced starring. Economic growth and downturns. ® SAFEbugt !nc. is a solution for all of these challenges. Project Experience A IClient Partnersresources N wade earned an I Our dect esrtnm Learn more about how antstandinq reputption 1 I include cites, farms. I SAFEbuilt can assist because of our broad counties and other your building SAFEbuilt in the news Battling Budget Crisis Building Departments Face Budget Criss Contract Providers Offer a Solution White paper Budding Safety during Economic Dmanturns —A F cal 0.atiatale fa- Continued Code Enforcement (.pdf) join the SAFEbuilt team ROCKET JONES INTERACTIVE page 30 High Plains Library, Greeley CO On -going support development Project Manager, Susan Staples ary Books, DVDs, CDs... Online Norl Iligh Plauts Libmi District My Account Calendar of Events Ask A http:/ /www.mylibrary.us/ Login to My Account Search Catalog & Site Contact Us About My Library Location & Hours EsDagol E-Naw.l.d.r Bonalls 1 AW. ahowus. Cvo11.d E-Nwala &V`.D I Donna No. 1 MvUbrwy Video Owrylew I dick here and ol" a your leemac% ROCKETJONES INTERACTIVE page 31 Sears Trostel Lumber & Millwork Marketing and Administration, Kristi Hill Sears Trostel LUMBER &t: MILLWORK http://www.sears-trostel.com/ Great ideas brought to life. Partner Login ( Search ( Contact I D'sactions Growing with Colorado since 1929 Scars Troatei has been serving buJdors, designers. ®homemvners and hobbyists throughout Northern Colorado for eight decades. Today our 5.000•plece moulding library. super -fast Lean Manufacturing processes, and huge inventory of products and services are unmatched in the region. See for yourself why craftsmen throughout the mountain states choose Sears Trostel. >more e� r (44t Ik4\1l1 I�q€f Ye 4 I J 4' , ROCKET JONES INTERACTIVE page 32 Denver Newspaper Agency: The Denver Post not yet live Downloadable Coupons / Customer Perks Contact, Bernie Git Ado Post .Com M added value service of the Denier x r e e7 ncY f r Print -ready coupons otnlncI s v ttgiscoupo, €1 Perkofthe Week! -------------------- ----- -�.... r Safeway Outdoor Fumitums Salel ft Free Soda y . mombeThe meded ALvl�ngHtl D nmaER MatSafewa just for m is having an end -of -the -season sale With Purchase of 1 Entree ` I . Up to50%ofioutdoorfurniture and accessories I—u,w. cao ,a,c,N. «,«few 1` and up to 75% off seasonal housewares. —c k—v elf, A%—M. Mfb f,Ju. m, . PostPerks Members paten extra 10% off all a,. A,c . , ra.. LA home living produce 001111 _ . Free shipping on orders over $200.00. Presented To: James Saylor `.....�..,.. . 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Ce,,nq. 200160—de `o AQ—y Gomes:nts I Term d Use I Privacy Porxy ROCKET JONES INTERACTIVE page 33 References Green Building Microsite City of Fort Collins Utilities, John Phelan 970-416-2539 1 jphelan@fcgovcom Fort Zed Microsite City of Fort Collins, Claire Thomas 970-221-6882 1 cthomas@fcgov.com Brendle Group Dave Wortman 970-207-0058 1 dwortmand@brendlegroup.com Poudre River Public Library District Carson Block 221-6662 1 cblock@fcgov.com Visitors and Convention Bureau Cathy Jones (970)232-3840 cjones@ftcollins.com Beet Street Jean Lamm 970-419-8240 1 jlamm@beetstreet.org SAFEbuilt Corporation Cari Funk 970-292-2202 1 cari.funk@safebuilt.com High Plains Library, Greeley CO Susan Staples 970-506-8561 1 sstaples@weld.lib.co.us Sears Trostel Lumber & Millwork Kristi Hill 970-482-1928 1 kristif@sears-trostel.com Denver News Paper Agency: The Denver Post Bernie Gitt (303) 954-2764 1 bgitt@denvernewspaperagency.com ROCKETJONES INTERACTIVE page 34 \ J Contacts Rocket Jones Interactive, LLC 204 Walnut Street - Fort Collins, CO 80524 p.970-482-5790 J Jeff Bristol, Owner jeff@rockeqones.com Marge Norskog, Strategic Partner Relations - marge@rockegones.com ROCKET JONES INTERACTIVE page 35 PROPOSAL OUTLINE 1. Statement of Utilities' situation, needs and objectives 2. Proposed consulting and research approach 3. Proposed scope of services 4. Proposed consulting team 5. Proposed schedule of activities 6. Service rate schedule 7. Proposed range and breakdown of project cost 8. Total system cost (over five-year period) 9. Firm qualifications including reference projects, contacts ROCKETJONES INTERACTIVE page 3 1. Statement of Utilities' Situation, Needs and Objectives City of Fort Collins Utilities Department and the City of Fort Collins have a common vision. They aspire to be an efficient and reliable provider of energy and a recognized leader in optimal, long-term ecological and sustainable practices: The Utility for the 21st Century initiative aligns with the City's goal to be one of the leading sustainable cities in the nation. I am encouraged by the progress my Utilities colleagues have made with this project. City Manager Darin Atteberry, Press Release, March 3, 2009 To ensure for the Fort Collins community highly reliable, competitive, carbon neutral electricity supplies, managed in a sustainable, innovative, responsible and efficient manner. 2050 Vision, City of Fort Collins Utilities 2009 Energy Policy The initiative to redesign and reorganize the Utilities web site is a key strategy toward realizing this vision — Our customers count on us to provide reliable energy and safe drinking water, but they also expect us to deliver efficient and quality customer service. Utilities General Manager, Michael B. Smith, Business Wire, Nov/27/06 An engaging, easy to use web site will help Utilities become the preferred, expert resource for Fort Collins' citizens on sustainable practices. One key step has already been taken with the installation of E-Bill, an online billing and payment service. ROCKET JONES INTERACTIVE page 4 ' The Fort Collins City 2008 Community Scorecard revealed the Utilities section of fcgov.com is one of the top drivers of traffic to the fcgov.com web site — The top five transactions on fcgov.com are: Apply for jobs Submit Utilities Payments Purchase Lincoln Center Tickets Register for Parks and Recreation Classes Check out the Event Calendar When asked to rate the City website, 76% responded that the website was "good" or ' 'very good" and 54% rated the website "good" or "very good" as a means of transacting business with the City. These results suggest the current City of Fort Collins Utilities' web site has all the required functionality. However, the citizens of Fort Collins have high expectations of their city government, and an improved web site will help Utilities better meet citizen's expectations. We agree with the Utilities Department conclusion that the appropriate next step is to REDESIGN their web site to be more compelling and REORGANIZE their web site to enhance ease of use. The redesigned and reorganized web site should — ■ align with the City of Fort Collins design standards ■ align with the City of Fort Collins technical web standards ■ incorporate the E-Bill service ■ be engaging and innovative, reinforcing the positive image that Utilities is an efficient and easy -to -work with organization ■ be easy -to -use and convenient for customers to conduct Utilities business, learn about services, and access services offered ■ be a powerful resource for the sustainability and ecological needs of community citizens and businesses ■ be a compelling vehicle for communicating Utilities' successes as a local, national and global environmental steward The Utilities Department also needs specifications for an enhanced intranet site that is easy -to -use and supports Utilities employee communication. The Rocket Jones team has experience assisting large organizations interpret their information and system requirements into robust, viable solutions that support the way they want to work. Rocket Jones is committed to be a good business partner. Strong communication, timely turnarounds and adherence to deadlines are how we do business. This is a project that Rocket Jones can deliver. ROCKET JONES INTERACTIVE page.5 Z. Proposed Consulting and Research Approach The project will begin with a structured approach, gathering relevant data and insight. Working together, we will develop a common vision for the web site. We will build a blueprint for the project using the data we have gathered and distilled. The blueprint will then be translated into a design that is visually compelling and a site map that is technically sound. Then, Rocket Jones will take the approved design and clear technical description to build out the web site. Rocket Jones will complete its technical work following City of Fort Collins web site development standards and software development industry best practices. Throughout this process we'll stay in close contact with weekly written progress reports to the City Project Team Lead. With regular updates we'll be able to easily adjust as necessary to ensure the new web site is delivered on -time. The Five Stages of the Rocket Jones Development Process 7 Research Analyze Design Build Support ZIA 1L_ ► Conduct interviews ► Gather information ► Review data ► Elicit team buy -in ✓ First assessment � Analyze collected data P Detail project plan P Set tas k milestones ✓Detailed timeline ✓Creative briefs ,(Site Maps ► Map ideas against objectives ►Visually show concepts ► Refine concepts ,(Approved design ✓ Wire -frame J Data Structure ►Slice design template ►Create CMS foundation ►Build/ Review/ Refine site ✓Launch web site ►Training ►Support installation ► Respond to requests for new features or functionality ,(Stable installation ,(Help on request ROCKET JONES INTERACTIVE page 6 J Research ► Conduct interviews ► Gather information ► Review data ► Elicit team buy -in ,I First assessment Rocket Jones, our strategic design partner Toolbox Creative, and the City Project Team, will employ the following steps during the critical Research Phase of the project. Step 1. Review existing data We roll up our sleeves, dig in and review all existing information and data currently available to Fort Collins City Utility Department and Fort Collins City IT Department — including: past research; surveys; plans and goals, existing marketing materials and guidelines for both design and technical infrastructure. Step 2. Gather information, conduct interviews We'll get to know the Fort Collins Utilities Department and IT Department well during meetings and one-on-one interviews with key stakeholders. During these meetings we work to discover the aspirations of the Utilities Department and the IT Department and how these web sites should support the vision. Step 3. Check in with key stakeholders We'll conduct a creative session with the committee or parties most responsible for driving the vision for the Utilities site and Intranet site. By engaging the key stakeholders in the project and community, we will become increasingly precise in our understanding of how the web site can be integrated into the Utilities Department vision. This crucial information helps develop the technical implementation and visual approach that will best promote Utilities vision and community pride. Deliverables include: ■ Assigned, committed Project Team and designated Project Team Lead ■ Review and analysis of existing data • A clear understanding of the vision for the web site ■ Weekly updates to City Project Team Lead ROCKETJONES INTERACTIVE page 7 oAnalyze collected data. cDetail project plan cSet task milestones ,(Detailed timeline ✓Creative briefs ✓Site Maps Utility web site Next, we will consider the web site from the vantage point of the entire consumer experience. We will help you define a web site that is visually and functionally compelling. It's not just about the services the Utility Department offers. This project is about giving residents, consumers, business owners, and potential businesses a powerful resource and a compelling vehicle for communicating Utilities' successes as a local, national and global environmental steward. We'll conduct a high-level assessment of other best -in -class utility web sites and present opportunities for creative differentiation. We'll use this document as our guide as we work to develop an authentic approach for the design, usability and functionality of the web site. In an effort to make the site more user friendly to the casual browser and the citizen looking for specific information, our proposal includes a complete overhaul of the site navigational structure. All content for the site would be evaluated, categorized, and worked into the new structure to support ease of use and direct access to all resources. We will work closely with the Utilities staff to determine the best way to group information in up to five levels of site structure. It is recommended that the new Utilities web site take advantage of the City's existing Google Search Appliance to allow searching of site content. Our proposal includes working with the City IT staff to integrate searching with these existing systems. Our proposal includes a Site Map (link tree style) to the entire site for quick, direct access to pages within the site structure. This Site Map serves as an overall view of the site content and allows returning visitors to quickly navigate to specific site pages. We will dig deep, do our homework and work with you to determine the graphic design and overall technical architecture that most accurately reaches in and grabs the Fort Collins' citizens and site visitors attention. This process will result in a — ■ Technical architecture that effectively supports the Utilities vision by being easy for site visitors while remaining consistent with Fort Collins City technical standards and maintaining the connection to the E-Bill service. ■ Differentiated graphic design concept that instantly tells people who you are and what you're about and is consistent with Fort Collins City design standard. ■ Web site that piques the interest of visitors by being clever, not contrived. Clever wins over cute every time. ■ Web site that captures what's special about Fort Collins Utilities. Content Management ROCKET JONES INTERACTIVE page 8