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323.852.8903 8271 Melrose Avenue Suite 203, Los Angeles, CA 90046 www.cinevative.com
Project Proposal V3
Lincoln Center
3/9/09
Prepared for: Lincoln Center
Contact: Susan Herlihy
Prepared by: Cinevative
Description
The following proposal is for the creation of the 09/10 season promo for Lincoln Center
and a series of breakout spots edited from this promo.
Table of Contents
Project Su
Uses/Deliverables ..................
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E!
WorkOrder....................................................................................5
Project Summary
Objective - Season Promo
To drive single ticket sales and convert single ticket buyers to subscribers by conveying
the power, excitement and diversity of offerings in the upcoming season.
The Solution:
Part One
Cinevative will create a 5 to 7 minute, modular motion graphics/B-roll promo that will
consist of three main sections:
1.Motion Graphics Opening
2. A series of twenty six sequences that focus on each of the productions. Approximately
half will be edited from existing B-Roll provided by Lincoln Center and will be enhanced
with graphic overlays and treatments as needed. Motion graphics sequences will be
created for the productions that do not have video available.
3. A motion graphics call to action
An overall motion graphics branding package will be created for the season as a whole
This will include transitions, wipes, mattes, lower thirds and display fonts that will allow
each of the productions to maintain the look established in the opening sequence.
The motion graphics design for individual productions will each have their own look that
ties in to the theme of the event.
Cinevative will use a combination of 2D and 3D motion design to visually add a higher
level of perceived value.
The production for this project will consist of:
Concept / visual and audio script development
Motion graphics design, 3D modeling, composite
Edit
Music Score
Audio Mix
On -Line Finish
The budget for this is $14,000
The completed project is to be delivered by March 31, 2009
Part Two
Cinevative will edit each of the 26 sequences into individual spots that include an open
and call to action. The total length of each will be approximately 20 to 30 seconds.
The production for this project will consist of:
Motion graphics design of open and close
Edit
Audio Mix
On -Line Finish
The budget for this is $4,500
The completed project is to be delivered by March 31, 2009
Uses
This promo can be used:
For broadcast
Display in the theatre lobby/point of purchase
Environmental Display
As a DVD mailer
As web video
An e-mail blast
Displayed at events and presentations
As part of an electronic press kit
Project Deliverables
Full resolution projects will be delivered on DVD
Web versions delivered via ftp
To be billed separately.
Standard Disclaimer: The numbers represented above are to be used as an estimate for the
projects discussed. The above Cost Summary does in no way constitute a warranty of final
price. Estimates are subject to change if project specifications are changed or costs for
outsourced services change before being locked in by a binding contract.
In the event of cancellation of the assignment, ownership of all copyrights and the artwork
and disks shall be retained by Cinevative, and a cancellation fee for work completed, based
on the contract price and expenses already incurred, shall be paid by the client.
Until full payment has been made, Cinevative retains ownership of all original artwork or parts
contained therein, whether preliminary or final. Upon full payment, Cinevative grants to you
non-exclusive, non -transferable, non-sublicensable license with respect to this animation or
any parts contained herein. No part of this work may be separately published, marketed,
distributed, transferred or sold to another entity.
Cinevative retains the right to use the completed project and any preliminary designs for the
purpose of design competitions, marketing materials, and portfolio.
The designer shall make every effort to ensure the final product is free of any grammatical
and spelling errors, before giving the final product to the client. It is agreed that it is the
client's responsibility to ensure that there are no spelling or grammatical errors contained in
the final product. It is agreed that the designer is not responsible or held liable for any errors
contained in the final product after the final product has been approved.
ci neuative
Phone (323) 852-8903 Fax (323) 852-0349 8271 Melrose Ave. Suite 203 Los Angeles, CA 90046
Work Order
"Lincoln Center"
Invoice#6835
Invoice Date: 2/13/09
Customer I D: LNC
Item
Bill To: Lincoln Center
Ship To: Lincoln Center
',. Contact: Susan Herlihy
1. Part One - Motion Graphics Based Video Promo for Lincoln Center 2009-2010 season $14,000
2. Part Two - 26 Individual Production Edits $4,500
Payment Schedule:
1. A deposit of $4,625 is due upon signing of this agreement.
2. $4,625 Due by March 20, 2009
3. $4,625 Due by April 1, 2009
4. $4,625 Due upon completion
ACCEPTANCE OF PROPOSAL:
The above prices, specifications and conditions are hereby accepted. Cinevative is authorized to execute
the project as outlined in this Agreement. Payment will be made as proposed above.
Lincoln Center
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Datesigned: 7 y Z
cinevative
8271 Melrose Ave. Suite 203
Los Angeles, CA 90046
Phone: (323) 852-8903
Fax: (323) 852-0349
Email: production@cinevative.com
Website: www.cinevative.com