HomeMy WebLinkAboutRFP - P964PROPOSAL TO THE City of Fort Collins
Survey Technique & Data Collection. Sample
selection is a critical factor to ensure accurate survey
results. We will use stratified random sampling.
Trained and experienced interviewers conduct
the survey from a single site with a supervisor
monitoring the work at all times. Interviewers receive
specific training with special instructions for difficult
questions and probing.
Lack of response is a concern in telephone surveys.
The low response rates found in a recent study, The
No Response Problem in Consumer Telephone Surveys
(performed by 182 commercial marketing research
firms), were the result of minimal callback efforts
and refusal to participate by respondents. These
problems will be addressed by calling a number
three times at different hours and on different days
before listing the sample elements as nonresponsive,
and employing interviewers who have been trained
in specific techniques for getting and maintaining
participation in the call.
Statistical Analysis. Following the conclusion of the
survey, the City will be provided scientific statistical
analysis (including a graphic analysis through cross -
tabulation) and an explanatory narrative. The analysts
will provide the City a benchmark measure of attitudes
toward the proposed capital improvements and tax
package (as well as other data required). The data will
be summarized using statistical analysis software �SPSS:
Statistical Package for Social Sciences) which will create
qualitative classifications and responses for the various
demographic variables surveyed. We will work closely
with the City to determine the focus and approach of the
city-wide survey and to oversee the survey proceedings.
The City will receive bound copies and a master of the
survey results. Ann Nock will present the findings of
the survey to the City.
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