HomeMy WebLinkAboutRESPONSE - RFP - P964 PUBLIC OPINION SURVEYPROPOSAL TO THE City of Fort Collins
Qualifications, Scope & Approach
Extensive Survey Research Experience
George K. Baum & Company has developed and
implemented numerous surveys on behalf of
municipalities, special districts and school districts
in Colorado, other Intermountain West states and
California. In fact, our firm has previously assisted
the City of Fort Collins in connection with several
community opinion surveys.
Both Ann Nock and Rick Reiter have been involved
with hundreds of community opinion surveys during
their careers, most of which have focused on defining
voter attitudes and opinions in connection with ballot
measures.
We envision the survey addressing the following
types of information:
• Community support for proposed capital
improvement projects (funded by a sales tax renewal
package).
• The demographic groups and subsets that express
the greatest degree of support for proposed capital
improvement projects.
• The demographic groups and subsets that express
the greatest degree of opposition for proposed capital
improvement projects.
• Issues and concerns voters possess regarding the
proposed capital improvement projects, timing and
scope of the tax package.
• Minimum and maximum tax thresholds voters will
tolerate.
• Correlation of community response to political
ideology and party registration.
• Registered community response groups and subsets
S which express the greatest degree of support for the
proposed capital improvement projects, timing and
scope of the tax package.
• Registered community response groups and subsets
which express the greatest degree of opposition for the
proposed capital improvement projects, timing and
scope of the tax package.
• The appropriate time to present the issue to the
voters.
There may obviously be other issues that the City
wishes to address in connection with the community
opinion survey. Our team will work with the City in
developing questions that effectively address all of the
City's voter information needs.
Similar to the previous survey conducted on behalf of
the City, we will use a four -phase survey process:
Assessment. The initial stage involves the assessment
of the City's voter information needs and the details of
the proposed capital projects.
Survey Specifications. To provide statistical accuracy
at the 95% confidence level, a random sample of 400
individuals will be surveyed. It is likely that the
quality of the database is good and that a stratified
random sampling can be performed. However, if
the quality of the database is poor, a cluster sample
approach would be performed. The telephone
interviews will be conducted over a three-day period.
However, interviews will not be conducted on a Friday
or Sunday. Before beginning the survey pre -testing,
we will provide the City with a copy of the survey
script for review. Time will be allocated for review
and any necessary script revisions. All telephone
interview schedules are pretested on a small sample by
experienced interviewers to identify unclear wording
and unproductive questions. Time is allocated for
preview of the pretest results with the client and
revisions before beginning data collection for the
survey.
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