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RESPONSE - RFP - P934 WEBSITE DESIGN SERVICES
Pacific -media intei Page 2 May 6, 2004 Pacific hn" it intermedia A", Page 22 May 6, 2004 11 12 h Pacific E -rmedut Page 26 May 6, 2004 13 14 pac c ifi intennedia Page 29 May 6, 2004 15 E..= pacific IS..x=„ intermedia M. STATEMENT OF PROPOSAL City of Fort Collins P934 Website Design Services April 4, 2004 OVAG wn L, Released Under Confidentiality to City of Fort Collins. Page 1 of 28 April 4, 2004 Copyright ® 2004. All Rights Reserved. Pacific Interrnedia, Inc. Pacific T'1:.,T' ?'. terrnedia. A. Submitted by: Michael Clark Vice President Business Development Pacific Intermedia, Inc. Signature Corporation: P934 Webalte Design Services PROPOSAL L//Z10 �- Date The information in this Proposal shall not be disclosed outside the Client's organization and shall not be duplicated, used or disclosed in whole or in part for any purpose other than to evaluate the Proposal, provided that if a contract is awarded to Pacific Intermedia as a result of or in connection with the submission of this Proposal, the Client shall have the right to duplicate, use or disclose the information to the extent provided by the contract. This restriction does not limit the right of the Client to use information contained in the Proposal if it is obtained from another source without restriction. Released Under Confidentiality to City of Fort Collins. Page 2 of 28 April4, 2004 Copyright® 2004. All Rights Reserved. Pack Intennedia, Inc. pacific J.. intermedia ,,q AL Table of Contents P934 Website Design Services PROPOSAL 1. Executive Summary ................................................................................................................................ 4 2. Why Pacific Intermedia?......................................................................................................................... 6 2.1. Qualifications.......................................................................................................................................6 2.2. Expertise and Technologies................................................................................................................ 8 2.3. Clients................................................................................................................................................. 9 2.4. Sample Projects................................................................................................................................ 10 2.5. References........................................................................................................................................13 3. Our Proposal......................................................................................................................................... 14 3.1. RFP Project Scope Summary ........................................................................................................... 14 3.2. Concept and Design.......................................................................................................................... 17 3.3. Work Breakdown Structure for This Project...................................................................................... 19 3.4. Costs and Fee Schedule................................................................................................................... 24 3.5. Project Resources and Personnel..................................................................................................... 25 3.6. Timeline.............................................................................................................................................26 4. Ongoing Maintenance........................................................................................................................... 27 5. Acceptance of Terms............................................................................................................................ 28 Released Under Confidentiality to City of Fort Collins. Page 3 of 28 April 4, 2004 Copyright® 2004. All Rights Reserved. Pacific Intermedia, Inc. pacific P934 Webette Design Services ;4 K. Intermedia PROPOSAL 1. Executive Summary The North Front Range Metropolitan Planning Organization (NFRMPO) is the federally designated MPO and Transportation Management Agency (TMA) for the North Front Range region of Colorado. The NFRMPO comprises the elected officials of the North Front Range Transportation and Air Quality Planning Council, plus thirteen local member governments, and representatives from the Colorado Department of Transportation and the Colorado Air Quality Control Commission. The thirteen local member governments include L_arimer and Weld counties and the municipalities of Fort Collins, Greeley, Loveland, Berthoud, Windsor, Johnstown, Milliken, Evens, Garden City, La Salle, and Timnath. The North Front Range region encompasses 40 square miles with a population in excess of 200,000 persons. The region is diverse both geographically and demographically. It extends from the Rocky Mountains in the west, through the continental divide to the rolling plains at its eastern boundary. It includes farmlands, ranches, forests and mountain peaks, rivers and lakes, and wonderful national parks. Consistently rated one of the best places to live for all demographics, from students to retirees, the region has also experienced commercial growth and has an ever-increasing business commute demographic. While rated as one of best the places to live, the North Front Range region also rates as an area with one of the highest average commute times in the country. Therefore, any reduction in commuter traffic will reap large dividends, economically and environmentally. Core to the NFRMPO mission is to "...provide an environmentally, socially and economically sensitive multi -modal transportation system that protects and enhances the region's quality of life." The SMARTTHpsM program is a key initiative for the NFRMPO in meeting its mission. Through the SMARTTrips program, the NFRMPO works with local residents and businesses to reduce_ automobile dependency and promote the use of alternative modes of transportation. The program's goal is to help preserve air quality, decrease traffic congestion, conserve fuel and promote better health in the region by encouraging residents to leave their cars at home at least one day a week and travel by an alternative mode. The SMARTTrips website, www.smarttdps.org, is the online portal to the SMARTTrips program. It is both the tool by which residents obtain information about alternative transportation modes within their region, and the conduit by which the NFRMPO markets its message and program benefits to residents and businesses, and receives valuable feedback in return. The NFRMPO is seeking a web design consulting partner to assist in bringing the SMARTTrips website to its next level, and Pacific Intermedia, Inc. seeks to become this partner. We see this project as a "win -win" for Pacific Intermedia, NFRMPO and its stakeholders, the North Front Range residents and the environment. We believe strongly in the NFRMPO mission and are passionate about projects that can leverage the Web to help affect positive change. We see the success factors for the SMARTTrips website as: • Engaging and educating the public on the ecological, lifestyle, and financial benefits of reducing single - occupancy automobile trips. • Enlisting business support through SMARTTrips outreach programs, and by recruiting participation in teleworking and flex -time working schedules. Released Under Confidentiality to City of Fort Collins. Page 4 of 28 April 4. 2004 Copyright 0 2004. All Rights Reserved. Pack Intennedia, Inc. pacific intcrmecii-1 P934 Website Design Services PROPOSAL • Easing the traveling public's transition to alternative transportation modes by providing a "one stop" shop where travelers can obtain information about public transit, carpools, vanpools, bicycles, and walking routes. • Centralizing links to all transportation agencies, services and organizations with the region. • Enhancing the communications between the public, the NFRMPO and its stakeholders. • Encouraging the use of "Mile Mapper" or any other tools that can provide feedback on the effects of the campaign and the financial and environmental return on the program. • Providing a Content Management System, so the SMARTTrips website is easily maintained by NFRMPO staff for small-scale changes and additions. This will ensure that users get the most up-to-date, relevant information. • Developing an ongoing partnership with NFRMPO so a system is in place for cost-effective, larger changes to the site by a consultant, and the work is done quickly and economically. Pacific Intermedia brings extensive knowledge and critical experience in all major areas needed to take the SMARTTrips website o its next level. Website marketing and branding, user feedback and testing, interactive and engaging design ransportation sector depth. and back -end content management and reporting solutions are all strengths upon which we've built our reputation. Plus we provide our clients full Iim fie. cycle support, with best -practice methodologies and technologies that ensure a robust, scalable and transferable solution that meets our client's expectations. - The following sections detail Pacific Intermedia's qualifications and experience, our understanding of the project scope and objectives, our approach and work breakdown structure for the project, and our key contributors. We are excited about the SMARTTrips website project, and are prepared to start in April and complete the project by July. We're ready to go! Released Under Confidentiality to City of Fort Collins. Page 5 of 28 April4, 2004 Copyright 0 2004. All Rights Reserved. Pacific Intennadia, Inc. ar Pacific intermedia Page 3 May 6, 2004 ;, , pacific t{ . Ih P terniedia 2. Whv Pacific Intermedia? P934 Website Design Services PROPOSAL Pacific Intermedia is an Oregon Corporation founded in 1997 by interactive media professionals, with over 25 years combined experience in business strategy, communications, marketing, project management methodologies, digital media design and software application development. Our vision in forming the company was to bring together "best of breed" talent from the emerging Internet and multi -media sectors. This vision has proven successful and allowed the company to achieve a sustainable and controlled growth model. As the Web has grown our experience and team has grown with it. Today we have a core team of full-time creative, project management and technical employees, along with a cadre of validated contracting partners. Through this business model, we are able to match services to client needs, thus ensuring efficient and cost-effective solutions. 2.1. Qualifications The following synopses highlight the qualifications that make us an ideal partner for the SMARTTrips web design project. User -Focused Pacific Intermedia excels in designing sites that are end -user satisfying because our Approach approach to any project is "end. -user centric." We start by conducting a detailed assQNment of website audiences, audience tasks, required features and functionality. We engage key stakeholders, end users, content administrators and IT support personnel in a fact-finding discovery. We divide the process by audience segment to ensure that each segment is addressed correctly. The end result is a client -approved Requirements Specification that serves as a clear, actionable road map for subsequent information architecture, visual design, and site programming. Targeted By understanding the website audiences, we are able to target the page "real estate" Marketing, appropriately and target the primary audiences with emotional and logical motivators. Branding and These motivators are essential in pulling the audience into the site. For examples, Messaging businesses may be pulled into the site through highlighted case studies about community economic benefits or employee productivity, while individuals may be pulled in by case studies about health or personal costs savings. Our marketing staff is expert at analysis of audience needs and motivators. Interactive and Interface design is more than making a site pretty, or visually appealing. It also involves Creative Design making the site as easy to use as possible. Our creative tearer .combines experts in both visual design and usability and ensures an approach that not only looks great, but works great as well. GIS and Pacific Intermedia has had the privilege to work on a variety of GI and trans ortation _ -- -� .... __ Transportation projects„ and has a core understanding of the challenges, audiences, and language o Expertise this sector. We have a current project with the Oregon Department of Transportation, highlighted in the proposal as a sample work, which is the redesign of the Trip eck traveler website. In addition, several members of our core technology team previously Released Under Confidentiality to City of Fort Collins. Page 6 of 28 April4, 2004 Copyright® 2004. All Rights Reserved. Pacific Intermedia, Inc. ,R: g pacific P934 Website Design Services PROPOSAL worked for the Tri-County MetrgRglitan Transportation District of Oregon (TriMet), where they were instrumental in designing and deploying the advanced TriMet transportation trip planning application. We are well versed in Gl and tha ESRi product tool suite. Content Since its inception, Pacific Intermedia has been creating and building self -manageable a* Management web systems for our clients. While the technology has changed dramatically over the Solutions last seven years, the goal of site managers remains the same: To save time and money by allowing the content experts to add and edit site content. There are many CMS software tools available, and Pacific Intermedia has experience working with many of them. We have been successful because we strive to keep it simple. Most site managers use an extremely small percentage of CMS features, and end up paying way more than they need to. We try to use or build tools that are very simple to use and allow non -technical personnel to update Web sites with a minimum of training and +M _ support. Accessibility At Pacific Intermedia, we have been intimately involved in the emerging standards for Web Accessibili. As part of a three-year grant awarded OHSU from the Administration on Developmental Disabilities, Pacific Intermedia has been worked as the primary vendor on a web -enabled database that contains information on all of the Organizations, Projects and Products throughout the ADD Network. One of the key requirements of this project was meeting and exceeding the standards for Web Accessibility. As part of that process, Pacific Intermedia has researched the standards, conducted interviews and facilitated user testing with people with disabilities, and harnessed the information into a best practice approach to Web Accessibility. Best Practices Web technology is one of the most rapidly changing and evolving landscapes in Technologists business today. It is our goal at Pacific Intermedia to remain "technology -agnostic", and create a balance between investing in today's_top technologies, without missing tomorrow's better technologies. We have experience with a wide range of database technologies, middleware solutions, and web technologies, and strive to develop systems with long life spans. We continually ask about the direction of our client's IT platform and monitor the direction of the industries biggest players to ensure that what we deliver today can also meet the demands of the future. Lifecycle Support Our approach is to create a partnership with our clients, to understand their short and long-term,goais..and design a program that brings those goals to life. A common mistake when approaching Web projects is to try to tackle too much with one project. Our approach involves a phased implementation strategy that creates benefits for all parties. For our client's, they tackle smaller projects, prioritized for time and budget constraints and web users are able to adjust to an enhanced interface and when new features are introduced, they can be easily assimilated. It also creates a series of measurable wins, Released Under Confidentiality to City of Fort Collins. Page 7 of 28 April4, 2004 Copyright® 2004. All Rights Reserved. Paciric Intennedia, Inc. a pacific P934 Website Design Services to utter K. me�iia -f PROPOSAL 2.2. Expertise and Technologies Pacific Intermedia specializes in N-Tier systems development for both Internet and desktop applications. For each project, we put together a tightly meshed team of strategic, creative and technical talent to match the ..... needs of our client. Our solutions include web and wireless Internet applications, client -server applications, distributed applications, component development, data modeling and structures, and XML applications. We have substantial experience in all the following technologies: ArcGIS Oracle C#, MS Visual C++, VB .NET, UML: Visio 2002, Rational ArcSDE SQL Server ASP .NET, Microsoft Visual Rose ArcIMS Trans -Act SQL Basic 6, ASP, ADO, DAO, Systems: ArcPad MS Access COM+, DCOM eo P eoplesoft, Documentum, Workstation Arclnfo DB2 Java, JSP, EJB FileNet ArcView (3.x) MySQL Spatial Analyst 4th Dimension Struts CMS Systems: Network Analyst Informix CORBA Vignette, Interwoven, Business Analyst B PaperThin Commonspot, Trimble GPS ColdFusion CMPublish, Macromedia Sokkia GPS XML, XSLT Contribute, 10 Custom CMS Apps. Utilizing ASP .net, Java, Win32 API ColdFusion HTML, DHTML, JavaScript Macromedia Flash, Generator Source Safe, ActiveX, OLE, ADO (Active Data Objects) VideoSoft VSView, VSFlex, VSOCX, VSReports Crystal Reports Released Under Confidentiality to City of Fort Collins. Page 8 of 28 April4, 2004 Copyright© 2004. All Rights Reserved. Pacitic Intermedia, Inc. q pacific 5, 1 '4_ jntcrme&a I , _ na. 2.3. Clients P934 Website Design Services PROPOSAL We have been privileged to provide powerful solutions for a range of clients from niche to Fortune 100 companies. A- Oregon Department of Transportation (ODOT) TripCheck Traveler Site Oregon Travel Information Council (OTIC) ADC Telecommunications, ADC Kentrox Access Products Elematics, Inc. Tektronix, Inc. , ENT Federal (e—Owv. 5f%:6 Orchard Bank First Independent Bank EAI Information Systems Lease, Inc. Tektronix Finance Intranet PGE The Oregonian Hampton Affiliates Supra Products Aritech Sentrol JoEllen Nash Realty Phone Broker Olive Farm Jiiva, Inc. Released Under Confidentiality to City of Fort Collins. April4, 2004 Copyright 0 2004. All Rights Reserved. Pacific Intennedia, Inc. Dotter Interventional Institute Doembecher Childrens Hospital NW Medical Teams Pharmacia-Upjohn Oregon Health & Sciences University (OHSU) OHSU Center for Women's Health OHSU Casey Eye Institute Cook Medical Dotter Interventional Institute St. Charles Medical Center Oregon Health & Sciences University Linfield School of Nursing Asante Health OR Regional Primate Research Ctr. OHSU School of Nursing Oregon University System OR Ctr. for Advanced Technology Rehab. Research & Training Ctr. Linfield College Oregon State University Digital Communities Foundation Page 9 of 28 ,I pacific . 211_ rnterl t, 2.4. Sample Projects Oregon Department of Transportation (ODOT)-An Progress P934 Website Design Services PROPOSAL Pacific Intermedia was awarded a contract by • ,qPIPW ODOT to architect, construct, deploy and "D. ft*OWill wain s�hR x � maintain thel enr zt-generation traveler IPS, TripCheck.com. While this project is still in progress, its pertinence as an example of ran,"I;rMm{ (,w;w, Wekal to the thegorw Department of Transportations; L -- geosoatial database integration is significant rr;pehecal Here We promote the teal of the site such f -----j enough to warrant its inclusion in this proposal. as the A _tea rt�g� This w ;�" The ODOT project includes a new .NET sample copy wnt r waru the thn Pautnpw o � ' framework, Web Services interfaces, data ". ill as Well as the FJM ° Jill modeling and conversion, database creation, a.wear^,"+rWarrAmn'W',++.ou.oaaw '"',`;,�,, geospatial data mapping and routing of travel I and transportation data from distributed subsystems, such as traffic, transit and aviation management systems, and implementation of a content management system. Public and inter- agency access portals include web interfaces, nil . re *fm mobile interfaces, media interfaces, and telephony interfaces. Technical Complexity Taradnalors: Made Web Mobile Gillonall Talsphmny .NET FfasNAwk Prassnblicn Lai t#imineas Rules Leper Web Slail s: tMla Accaes Layer. Ettaunal Data Eames Services Budget Strategic and Program Management $400K initial contract Requirements Analysis & Framework Architecture Geospatial Data Mapping and Routing Construction and Test (alpha and beta) Deployment, Training and Maintenance Infrastructure Tools Development Methodology . NET Framework ArcGIS UML XML/SOAP Web Services . NET Visual Tool Suite Use Case Model Arcill Arl BizTalk SQL2000 Server Active Directory Visio Released Under Confidentiality to City of Fort Collins. Page 10 of 28 April4, 2004 Copyright 0 2004, All Rights Reserved. Pacific Intermedia, Inc. ,j ,g pacific I Y J:r w.1 W.. tntertttedia m.. Oregon Health & Sciences University — Patient Service Portal P934 Website Design Services PROPOSAL Oregon Health & Sciences University's clinical enterprise contracted Pacific Intermedia to design a Web -based system to aid their staff working in clinics. ..� The Patient Service Portal centralizes all the Doornboebor PSAIffiIc �;,;a....„...we,,. - .........is information, forms and resources needed to Practice -Oregon MY. _. .. . ' . .... �°^^m^°«"r^°=w• m Poo ntsobaaufte work in a clinic at OHSU. Because of the high ®gNetgengM1gl'dgalNigMln/gg grygnefg.tgwlgrVal"auRgginblmy4n staff turnover, and "floats" that cover for sick or n M ° vacationing employees, the Portal is an O=M T1maM geos cau ecMe°uu , invaluable training tool for the Im. rmM aRca Yme ql and reference war aynn nm. ae OHSU system and the specific policies, PrwxePea•• `b•°•".O.r•"•r Reabft Nobs and of individual °MtE°n4gahng Cklemg"jngbaxwTg ggage MghMPggLAM4g fiI practices, patients each clinic. P neaeay. ern wgme:mw . MMJ3!�M...c.-:: t2w e'' H.. 4rMN,w,.hN r .:. hyi��ry� ' Some Salb,gy rrening eng r;_. maaamaea;:ggpa � The Patient Services Portal utilizes Web eggain"ente ere 9"ll able kr umemcam Plggeeeanal,eagrbr r-., mantlggaenx a gtlrJ'rtga�: aJHaaMr N'h Services technology to connect to a shared .WhIbnent araUbum MI..r-. open Mmgytnmgg0 Hdayet 130 gLlgagWatagt �, � OgeMgr MaMg {VWW�yae"POaN Mµ ^1 provider and clinic database, has built in " Lowtlag: MOM. W 'kL administration tools to manage users, content Isla DWval 8oM 200 ^^,� � and advanced functions, system administrator funons, onpgn cy, oR g2ge5 and is completely self -manageable by OHSU. Technical Complexity Services Logo and Identity Design Requirements Analysis Framework Architecture Construction of HTML Prototype Production and Test (alpha and beta) Deployment, Training and Maintenance Infrastructure ColdFusion Server Web Services Architecture SQL2000 Server Tools Macromedia ColdFusion 6.1 Budget $120K contract Development Methodology Fusebox Released Under Confidentiality to City of Fort Collins. Page 11 of 28 April4, 2004 Copyright® 2004. All Rights Reserved. Pacific Internedia, Inc. �s pacific •, -0. internredin �i. Homeopathic Symposium - Online Homeopathy Training Technical Complexity P934 website Design Services PROPOSAL The National College of Naturopathic Medicine approached Pacific Intennedia to develop an online learning environment for Homeopathic Symposium. The resultant application "The Homeopathic °" W. M. •NeR uu,•.iM M M 1. a.iy Symposium" is a subscription -based online .. Cw. N•t xOM N.b M•mw learning environment for practicing Mxn,.a.n..ammxx.aoMa •� ^ �°° w.M w.,^ ° Aow bw Ml x.Maa• Homeopaths, students and traditional ..,.TWI l .1i ..a 3 physicians. a{n.Mwa.wYra.a..a.a..w. a.x...w..d. wM... Pn x.m.Mn....a..r xw.. The system relies on streaming video, flash presentations, and online quizzes and tutorials to teach, and CME quiz, grade provide credit through the Web site. The admin interface allows client staff to create their own courses, f supporting materials, and quizzes needed to deliver the 2-hour online courses. The site launched in 2003 and is in the process of being translated into other languages for use in Europe. Terminators: Media Vhb CaidFaaion Framaawk Prsserdslian Layer euelness hulas Layer: Ode Access Layer Extend Date Sorwcse fi Services Strategic Assessment Requirements Analysis Framework Architecture Construction of HTML Prototype Production and Test (alpha and beta) Deployment, Training and Maintenam Infrastructure ColdFusion Server Real Media Helix Server SQL2000 Server Tools Macromedia ColdFusion 6.1 Real Media Helix Producer Budget $75K contract Development Methodology Fusebox Released Under Confidentiality to City of Fort Collins. Page 12 of 28 April 4. 2004 Copyright© 2004. All Rights Reserved. Pacific Inlennedia, Inc. of a pacific Im.intennedia 2.5. References P934 Website Design Services PROPOSAL We are pleased to include the following reference clients as samples of the outstanding service we've provided clients. Additional information about our experience can be found in the solution briefs on our Website. Out of respect for our clients, we respectfulily request that we coordinate the reference contacts. We will provide all of the contact information upon request from the Client. We ask that the Client specify who will be calling and the approximate duration of the call. Here's the list of contacts: • Rod Kamm, TripCheck Project Manager, Oregon Department of Transportation • Marilyn Streeter, Project Lead, OHSU Patient Service Portal • Bob Williams, Project Lead, OHSU Health • Dr. Malcom Smith, Client Lead, Online Homeopathy Training Released Under Confidentiality to City of Fort Collins. Page 13 of 28 April4, 2004 Copyright® 2004. All Rights Reserved. Pacific Intermedia, Inc. y: � ..j pacific �. �. �o_ urierrtteciit 3. Our Proposal P934 Website Design Services PROPOSAL This section outlines our proposal for the SMARTTrips Web Design Services project. It recaps our understanding of the project scope outlined in the issued RFP, and describes our approach to the project and proposed work breakdown structure and timeline. 3.1. RFP Project Scope Summary The RFP issued for the SMARTTrips Web Design Project has very specific requirements for content, applications and site administrative services. The following summarizes our understanding of those requirements. Transportation Carpooling Mode Content — General information — On-line, interactive carpool matching lists — Savings calculator (i.e. If I carpool 3 x a week, and each one-way trip is x miles, I will save x amount of money in a year?) Vanpooling — General information and overview — Available Routes — Qand A — Downloadable and on-line forms — Savings calculator (similar to carpool example) — Post brochures on smarttrips.org Bicycle Commuters — General information — Link to bicycle programs in Northern Colorado Savings calculator — Tips — Safety information — Link to bicycle route maps in Northern Colorado Transit (Bus) — General information — Link to local transit systems — Savings calculator Telework — General information — Tips — Employer benefits Released Under Confidentiality to City of Fort Collins. Page 14 of 28 April4, 2004 Copyright 0 2004. All Rights Reserved. Pacific Intennedia, Inc. ,g: A,•m1_4 pacific .u. r.. ?ntermEviia s.. P934 Website Design Services PROPOSAL Walking — General information — Tips Commuter Benefits Program — General information — Savings calculator — Downloadable forms Applications Three new applications, designed as variations of a central application: — Carpooling Savings Calculator — Vanpooling Savings Calculator — Commuter Savings Calculator Enhancements of the existing Mile Mapper application, including: — Capturing User Profiles (user, transportation mode used, program participation, days used, _ is an , locations, and other information to be identified during the project) — Establishing a reporting function whereby agencies can derive information from the application pe inr rent to their services The project also requires integration of the Carpool Matching service, an application yet to be developed. General Site Ongoing and consistent site features: Features — Electronic Surveys — Online newsletters — Video streaming — Rotating environmental and commuting facts — Testimonials — Calendar of events — Links to other SMARTTripsTm entities throughout the site Search Engine A keyword search function. Content A back -end content editing and management tool, for use by SMARTTrips staff. This Management should support at a minimum: System (CMS) — Newsletter postings — News and press postings — Event postings — Incident postings — New testimonials — Agency descriptions and links — Rotating environmental and commuting factoids And more features that shall be determined during the project discovery phase. Our assumption for this project is that an off -the -shelve product such as Macromedia Contribute can serve as management tool, with minor customization. Released Under Confidentiality to City of Fort Collins. Page 15 of 28 April4, 2004 Copyright 0 2004. All Rights Reserved. Pacific Intermedia, Inc. Pacific intei-media Experience: Audience Segmentation I, I , 1000 OMWI GIS Maps 11110com to the Oregon Department of Transportation's 0"C"Yowbuft Routing TrIpCheCIII Here we promote the features of the site such r--[77� 1. ITS Standards as the mmmr, courins, end 0 -W A! This ft. sample copy will Also Point you toward the Tdpp gnin Ww Transit Modes 4M as well as the Cfflnrpqrqk hggllna os* Trip Planning Tourism Mobile Delivery AMEWWay-finding Situational Awareness Page 8 May 6, 2004 ;g: i ;ix ,p pacific ii. - interrnedio � t. �.. P934 Website Design Services PROPOSAL Data Source(s) The only data source identified in the RFP was an ACCESS database currently used by the. Mile kWper appk&fion. Database support shall also be needed for the other applications, and, potentially, for portions of the content management system. It is our assumption for this proposal estimate that the database may be migrated to SQL Server 2000. Infrastructure Examination of the current SMARTTrips website indicates that it was developed with ColdFusion. Pacific Intermedia is a Macromedia partner, and we have extensive experience working with and building multiple ColdFusion content management systems. We further have strong experience with all Macromedia products including Contribute content management software. Our staff of technologists Includes ColdFusion, Java, and J2EE specialists. By enhancing the website using its current infrastructure technologies, we believe we can save the NFRMPO internal resource training costs. We also have a core team familiar with the MS .NET technology, should the NFRMPO wish to go in that direction, and we are Microsoft ISV-Partners. We are equally strong in both ColdFusion/Java and .NET solutions development, and believe in matching infrastructure to our client needs and constraints. In another area, we perceive that the Carpool Matching Service application would be significantly enhanced by the use of GIS-based routila This may require integration of mapping server within the SMARTTrips infrastructure. This RFP assumes that this expense is handled as part of the Carpool Matching Service project, not this project. However, Pacific_Intermedia has extensive GIS application experience and could support that project, or future implementation of GIS mapping of road/route conditions and incidents, or mapping and routing of regional transportation trip planning. We are an ESRI consulting partner, and have staff who have implemented complex mapping/routing solutions within the transportation sector. In addition to the specific features listed above, the RFP requests ongoing website maintenance and enhancements, the extent of which will be determined at a future date. Released Under Confidentiality to City of Fort Collins. Page 16 of 28 April4, 2004 Copyright 0 2004. All Rights Reserved. Pacific Intennedia, Inc. a= vw 1pacific P934 Website Design Services 5. intemiedia 16., PROPOSAL 3.2. Concept and Design Pacific Intermedia practices a strict development methodology to ensure that end products are delivered on sc�e, at cot, and in a manner consistent with project goals and client expectation. This methodologyis is based on UML (Unified Modeling Language) lifecycle development. We tailor this methodology to each project, creating a detailed brea own structure for key milestones and deliverables. The following diagram outlines our general methodology. Discovery We start with a discovery process whereby we interview the client, stakeholders, end users and administrative users of the system to fully understand: — Website Business Drivers — Website Audience Segments — End User Feature Requirements, By Audience Segment — Administrative and Content Provider Feature Requirements — Technical Requirements — Infrastructure, Logical and Physical Component Requirements At the end of this process, we produce a document that lists these requirements, the strategy for accomplishing them, and quantifiable measures of success. The end result is a client -approved road map that serves as a clear, actionable basis for subsequent information architecture, visual design, and site programming Design During Design, we diagram all architectural layers of the system, including: Presentation, Applications, Logical Components, Data, and External Interfaces. Design of the Presentation layer includes branding and messaging, visual design ("look and feel'), storyboard modeling of site navigation and information flow, and an HTML prototype of the full front-end. During this phase, we ask the client and selected focus groups to evaluate the site usage flow and content, and approve the direction before full implementation. Design of the back -end layers includes the site architecture diagram, component Released Under Confidentiality to City of Fort Collins. Page 17 of 28 April4, 2004 Copyright® 2004. All Rights Reserved. Pack Internedia, Inc. "o Pacific r .4- termedi t P934 Webslte Design services PROPOSAL design model, and data model and entity relationship diagrams. During this phase we also design the test plans, and client training plans. Development The Development phase is streamlined due to our comprehensive Design phase. We build out the system in modules, with code reviews and unit component testing. We have two formal testing phases: Alpha Release QA Testing, an internal testing process, and Beta Release Acceptance testing by the client. Deployment Once the client accepts the beta release, we transition the system to production. We deliver agreed -upon system and training documentation. We also schedule post - release support to ensure a smooth transition. Project To manage schedule, costs and risk, we institute comprehensive project management. Management We establish clear lines of communication and a process for review and approval. Regular progress reports and face-to-face reviews of key milestones ensure steady, consistent progress toward the end goal. Change Control With our incremental process, each milestone builds upon the prior ne, prev oenting costly backtracking and duplication of effort. We define a cl�scope-of-work and commit to a clear price for deliverables at the outset, and communicate the ramification of change orders in a clear way. We propose technical solutions only after a detailed assessment of client infrastructure, to ensure that we identify the tool and approach with the highest return at the lowest cost. Released Under Confidentiality to City of Fort Collins. Page 18 of 28 April4, 2004 Copyright 0 2004. All Rights Reserved. Pacific Internedia, Inc. w-'it pacific E"".. rntermedia �: 3.3. Work Breakdown Structure for This Project P934 Website Design Services PROPOSAL The following diagram and subsequent paragraphs describe the proposed work breakdown structure for the SMARTTrips web design project. The methodology is tailored to match project goals and scope of work described in the RFP. —'-' 'draments �Icadon I Vhusi Design HTML Prototype t Testing Design MOM Data Model -J Teat HPlan:::: 'paining Plan Coding Ravlaws�� I savings I Calu�irtorjs) Mlle Mapper o bTenuw I 'System a Training I Documentation Final System Code The following describes the proposed milestones and deliverables for this project. In these descriptions, "Consultant" refers to Pacific Intermedia, and "Client' refers to the NFRMPO. Hours per deliverable are included to indicate complexity assumptions. If, during Discovery, project complexity is found to be lower or higher, the budget and/or project scope shall be adjusted accordingly based on Client direction. Released Under Confidentiality to City of Fort Collins. Page 19 of 28 April4, 2004 Copyright ® 2004. All Rights Reserved. Pacific Intennedia, Inc. 41. a; n iy ;i pacific r" R� intermedia P934 Webslte Design Services PROPOSAL 3.3.1. Discovery Requirements Consultant shall gather information about user This task includes meetings 32 Specification requirements, application requirements, existing with Client SMEs, with and new data structures, and external interfaces, appropriate interim reviews Information shall be gathered via meetings with and a sign -off cycle. Client subject matter experts (SMEs) and examination of existing code and systems. The resultant specification shall include: - functional (end -user and administrative -user) requirements - technical requirements - logical architecture requirements - physical architecture requirements Tools: MS WORD Project Plan Consultant shall produce a final project plan This task includes a sign- 12 based on the requirements discovery. off review cycle. Tools: MS Project Subtotal 44 3.3.2. Design, Front End Front -End End User Consultant shall develop storyboards for the This task includes interim 18 Storyboard end -user web interface based the functional reviews and storyboard requirements. Consultant shall present walkthroughs by Client. storyboards to Client for review and input throughout the development process. Tools: MS Visio or PowerPoint Visual Design Consultant shall develop look and feel page This task includes interim 40 templates and messaging for Client review. At reviews and a sign -off review least three design directions shall be provided. cycle. Once a direction is selected, Consultant shall Released Under Confidentiality to City of Fort Collins. Page 20 of 28 April4, 2004 Copyright 0 2004. All Rights Reserved. Pacific Intermedia, Inc. ,g: �h. 4,1, 91g" pacific Pa P934 WebsRe Design Services ulierrntdia PROPOSAL develop a design style guide and color palette. Tools: MS WORD, Adobe Photoshop HTML Prototype Consultant shall develop an HTML prototype of This includes client review 32 and Testing the user interface that can be reviewed by and sign -off. Consultant as Client stakeholders and focus groups. The an optional expense can prototype shall represent the options presented handle full focus group to an external user, but actual functionality will testing. be limited to static "canned" responses. The prototype will not interface with any databases, but will show the "look and feel' and usage flow of the final system. Tools: HTML Subtotal 90 3.3.3. Design, Back End Back -End Design Model Consultant shall develop and document the This includes an interim 24 design model for the system. This includes review and a sign -off cycle. object definition for any database creation/integration. Tools: MS WORD and/or Visio Data Model Consultant shall design and document the data This includes a sign -off 16 model and content management system (CMS) review cycle. application. Tools: MS Visio Test Plan Consultant shall specify testing methodologies This includes a sign -off 12 and design a Test Plan for the system. This review cycle. plan shall outline steps at each of these testing phases: QA (alpha) and Acceptance (beta). This plan must be accepted via sign -off by Client. Tools: MS WORD Released Under Confidentiality to City of Fort Collins. Page 21 of 28 April 4. 2004 Copyright 0 2004. All Rights Reserved. Pacific Intennedia, Inc. a}°^ � pacific wp .1.. P to nnedia P934 Website Design Services a PROPOSAL 3.3.4. Development These are internal reviews. 48 Code Releases Consultant shall construct databases as and Reviews needed. Consultant shall integrate third -party software/hardware products, and customize as needed. Consultant shall integrate external systems and data as needed. Consultant shall develop, unit test and integrate logical and application components. Consultant shall develop, unit test and integrate presentation layer components. Consultant shall customize, unit test and integrate Content Management components. Savings Consultant shall construct and integrate the 16 Calculator(s) savings calculator applications. Mile Mapper Consultant shall construct and integrate the 40 Mile Mapper application enhancements. Carpool Matching Consultant shall integrate the Carpool Matching This is dependent on the 8 Service application. Carpool Matching Service project. Alpha Release & Consultant shall release alpha code to testing Consultant will attach this 16 QA Testing environment and conduct the following tests document to a documented against system requirements and models: request to proceed with initial - Integration testing construction in Client test (or Load testing staging) platform. Released Under Confidentiality to City of Fort Collins. Page 22 of 28 April4, 2004 Copyright© 2004. All Rights Reserved. Pacific Intermedia, Inc. pacific 1.u:��' J,.[ terinectia P934 Webalte Design Services A PROPOSAL - Performance testing - ADA-compliance testing 7 Consultant shall document the tests performed and their results. Beta Release and Consultant shall release beta code to Client Client shall test code and 24 Acceptance staging environment for acceptance testing. sign -off of system. Testing Consultant shall fix bugs and release new code as required. Subtotal 152 3.3.5. Deployment System Consultant delivers to Client all system 6 Documentation documentation, including: Delivery - Requirements Design Documents - Training Documents Final System Code Consultant delivers final code for transition to This requires sign -off 12 the production platform. approval by Client. Post -Release Consultant provides 3-month period of post- Expense negotiated as part of Support release support for launched system. maintenance. Subtotal 18 3.3.6. Project Management/Change Management Project/Change I Consultant shall hold regular status meetings with Client Project Manager, I 73 Management reporting periods to be determined in conjunction with Client. Consultant shall update the project schedule regularly to show percentage complete on tasks; reporting periods to be determined in conjunction with Client. Consultant shall establish and implement a Change Order Process. Released Under Confidenfiality to City of Fort Collins. Page 23 of 28 April 4. 2004 Copyright 0 2004. All Rights Reserved. Pack Intermedia, Inc. a nacific termedia 3.4. Costs and Fee Schedule Initial Project Labor Cost Estimate PHASE Discovery HOURS 44 $5,500 Design, Front End 90 $9,675 Design, Back End 58 $7,250 Development 152 $15,250 Deployment 18 $1,620 Project/Change Management 73 $9,125 Totals 435 $48,420 P934 Website Design Services PROPOSAL Hour and cost estimates are based on assumed task complexity levels. If, during Discover, project complexity is found to be lower or higher, the budget and/or project scope shall be adjusted accordingly based on Client direction. Initial Project It is assumed that the Client shall assume capital costs for the production and staging Capital Costs environments. Additional Services Pacific Intermedia is able to provide the following additional services, if desired by Client. - Third -party Focus Group Testing - Production Platform Build Out - Copywriting Fee Schedule Project Management $125 Hr M Alp i Information/Systems Architect $125 Hr Database Engineer $125 Hr Graphic/FLASH Designer $ 90 Hr Programmer $ 90 Hr Content/Copy $ 85 Hr HTML Production $ 85 Hr Travel Expense Pacific Intermedia, Inc. has experience in managing distance -projects. Our method is to handle work primarily off -site in Oregon, bringing technical and management support on -site as needed. We absorb expected travel costs within our profit margin, and do not ]� 19_ charge the client directly or by increasing rates. For this project, the expected travel is: 6 individual (1 person) trips, 3 days/2nights each Released Under Confidentiality to City of Fort Collins. Page 24 of 28 April 4. 2004 Copyright© 2004. All Rights Reserved. Pack Intermedia, Inc .2' 4,111% pacific P934 Webalte Design Services termectia A. PROPOSAL Additional travel at the Client's request, or as the result of a Change Order, shall be negotiated. To streamline distance communication and ensure adherence to the travel budget, Pacific Intermedia, upon approval of the Client will install an IP or ISDN video k conferencing link. Pacific Intermedia shall supply all equipment. 3.5. Project Resources and Personnel The core team for the SMARTTrips web design project will be drawn from the following resource pool. Project Manager Serves as contact point for project schedule Strategic Planning and deliverable issues. Responsible for Project Specification, Budget, and Scheduling ensuring that client expectations are met, Program and Team Management project status reports are completed and ROI Analysis delivered, schedule and budgets are met. Manages overall team performance. Information Architect Usage specialist and interface designer, Audience/Usage Analysis responsible for developing user requirements, UI and Information Flow Design storyboards, and leading the prototyping Content Management System Usability effort. Focus Group Testing System Architect Develops the system logical, physical and Network Architecture and Design data architectures and models. Leads the System Architecture and Design technical development efforts. Data Modeling Enterprise Application and Data Integration ColdFusion/Java or .NET specialist will be assigned based on project needs. Database Engineer Creates, populates and integrates required Data Modeling database components. SQL Server specialist Graphic/FLASH Designer Design visual interface, graphic elements, and HTML/DHTML FLASH elements. Serves as creative director CSS of the project. FLASH Streaming Video Programmer Develops business logic and application layer J2EE or .NET Visual Basic specialist will be programs. assigned based on project needs. HTML Production Develops HTML/DHTML templates and Java HTML/DHTML scripts as needed. CSS JavaScript Released Under Confidentiality to City of Fort Collins. Page 25 of 28 April4, 2004 Copyright 0 2004. All Rights Reserved. Pack Intermedia, Inc. ji q4 Pacific mterinedia Experience: Behavior Modification Accessibility 7, Usability Site Intelligence Disparate Data Source Integration W.CAL INUMIU Content Management iir,d arnnc ColdFusion Web Services �lbvCbmmon cii"Nut Page 9 May 6, 2004 Pacific kn ALF Experience: HIPAA compliance AN Web Services Arch. -Vip E Data Warehouse Advanced User Roles Multiple Data Sources Network and Session Security ft" Wean a Custom Design and Build Page 10 May 6, 2004 �R 4,., a pacific f� r.. intermedi<1 3.6. Timeline P934 website Design Services PROPOSAL A detailed MS Project Plan is developed during the Discovery Phase. The following is a tier 1 timeline showing how the project rolls out for the projected end date. 1 wk Released Under Confidentiality to City of Fort Collins. Page 26 of 28 April4, 2004 Copyright 0 2004. All Rights Reserved. Pacific Intennedia, Inc. e;°,i� ; pacific P934 Website Design Services t 31- nttermtdia g PROPOSAL 4. Onaoina Maintenance Pacific Intermedia will commit to a 3-vear maintenance period in which our rates (as specified in Section 3.4) will only increase at a cost -of -living rate of 3% annually. nually. Depending on Client requirements, we will contract maintenance on a "tii and-aiaterials" basis, or set up a fixed -fee, not -to -exceed monthly maintenance agreement. Released Under Confidentiality to City of Fort Collins. Page 27 of 28 April4, 2004 Copyright 0 2004. All Rights Reserved. Pacific Intennedia, Inc. 4, pacific a; �V uiterraedia e.. 5. Acceptance of Terms We accept the terms of the project as stated in the RFP. P934 Website Design Services PROPOSAL Released Under Confidentiality to City of Fort Collins. Page 28 of 28 April4, 2004 Copyright® 2004. All Rights Reserved. Pacific Intennedia, Inc. tip Pacific isrtennedia Page 11 May 6, 2004 No Text Pacific A intcrnwdii AL Page 16 May 6, 2004 No Text 10