HomeMy WebLinkAboutRESPONSE - RFP - P914 TELEWORK ASSISTANCE PROGRAMA PROPOSAL FOR
CITY OF FORT COLLINS-RFP P-914
November 6, 2003
Prepared by:
Elham Shirazi
In association with:
Transportation Management Services
3. Experience of Firm
Elham Shirazi
Elham Shirazi is a sole proprietor woman based enterprise (WBE) with expertise in the development,
marketing, implementation and evaluation of telecommuting programs. She has been working in the telework
field since 1984 and established her consulting fimi in 1991.Ms. Shirazi is nationally and internationally
recognized for her contributions to teleworking. She has implemented and evaluated telework and training
programs for several (60-70) private and public sector, and non-profit employers. She has also helped develop
regional telework resources, and paining programs throughout California, and in Denver, Atlanta, DC,
Houston, New Jersey, and Phoenix Elham has provided consulting services to various levels of government
including the White House, US Congress, US Department of Transportation and numerous agencies at the
regional and local level.
Select Projects include:
Atlanta Clean Air Campaign
Developing components of a regional working program including website enhancements, implementing
telework programs for employers, developing case studies and developing an incentive program. 2003
San Diego Association of Governments
Assisting in developing resources for employer assistance in implementing alternative work schedule and
telework programs. Conduct training and workshops. Enhanced website resources on alternative work
schedules and telework. 2001-present
Denver Regional Council of Governments
Implemented 10 pilot teleworking programs. Some of the companies include: City of Lakewood, Encoda
Systems, Denver Regional Council of Governments, Jefferson County, and Rocky Mountain Center for Health
Promotion and Education. Responsibilities include overall project management, website development,
developing case studies and training materials, conducting training and marketing of teleworking. 1998-
present.
US Department of Transportation
Conducted assessment of teleworking in the greater New York region including New York, New Jersey and
Connecticut. 2001
l elework Assistance Program City gJ'Fort Collins -Elham Shirazi Consulting Team 7
Metropolitan Washington Council of Governments
Assisted in evaluating teleworking in the DC region through household surveys, and surveys of telework center
users and managers. 2000-2002
Valley Teeework Project -Regional Phoenix TransitAuthority
Assisted in implementing telework pilot programs for several employers in the Phoenix region. Companies
include, City of Mesa, AAA, Community of Joy, Cigna and Banner Health. Conducted seminars and training.
Developed web content. 2000-2003
County of Los Angeles, California
Conduct teleworker and telemanager workshops. Approximately 200 new teleworkers and their managers
were trained in 2002. 2001-present
New Jersey TMA Council
Developed and conducted one -day telework training for New Jersey based TMAs. 2001
Houston Galveston Area Council
Developed a regional telework program for the Houston region. Responsibilities included overall project
management, developing 15 employer programs, conducting training and marketing, and developing resource
materials. Some of the employers include: British Petroleum, United Space Alliance, State of Texas, Houston
Galveston Area Council and Lockheed. 1999-2002
National Environmental Policy Institute
Project leader for design and implementation of teleworking and emissions trading programs in LA, DC,
Denver, Houston and Philadelphia. 2000-2002
Metropolitan Washington Council of Governments
Evaluated the impacts of eight teleworking pilot programs. 1997-1999
Southern California Telecommuting Partnership
As Project Manager was responsible for one of the largest and most successful telecommuting outreach,
training, and evaluation programs worldwide. Developed a work program to promote home and center based
telecommuting, and alternative officing in the Southern California region. Approximately 500 new teleworking
programs were implemented. Managed 15 contractors and a $2 million dollar budget. 1994-1996
4. Experience of Assigned Personnel
This section provides information on the project management and qualifications of key staff. Elham
Shirazi will be the project leader and manage the use of consultants' time and assignments. Her specific
duties will include: reporting to, and obtaining approval from SmartTrips staff and management on all
products and services, developing resources, conducting internal and external training, developing case
studies, and working with employers. Peter Valk will also work closely with Elham in implementing pilot
programs and developing case studies. All consultants will be vendor neutral and not promote use of any
particular brand of products. Elham will that deliverables are completed in a timely manner and are of a
high quality.
I elework Assistance Program City of Fort Collins -Elham Shirazi Consulting Il ani
The Elham Shirazi Consulting team (ES Team), composed of Ms. Elham Shirazi - Transportation,
Telework and Telecommunity Consultant, and Mr. Peter Valk of Transportation Management Services,
have played key roles in developing and implementing regional telework programs (Denver, Houston,
Phoenix, and Atlanta) and numerous company -based telework programs. Some of the unique consulting
experience of the ES Team includes:
Direct and extensive experience in developing and implementing regional telework programs
ES Team members have been involved in all aspects of developing and implementing regional
telework programs nationwide.
Elham and Peter have been consultants to regional employer telework programs developed in
Atlanta, Southern California, San Diego, Phoenix, Houston, Washington DC, Baltimore, New
York, and Denver. Elham was the lead consultant in developing programs and resources in
Southern California, Denver, Houston and New York. Case studies, implementation resources
and websites were developed for most of these regions.
Hands-on work with employers to design, implement, market, and evaluate telework programs
All ES Team members have worked with large, medium, and small public and private employers
to implement programs. Elham Shmm has worked with employers such as Kaiser Permanente,
British Petroleum, County of Los Angeles, Encoda, Hughes, and many others in developing
programs. Peter Valk developed programs for clients such as Big Brothers Big Sisters, Carollo
Engineers, National Head Start Association, and Loudoun County (VA). The team has worked in
various environments and nationwide.
Unsurpassed knowledge of teleworking
ES Team members are well known experts in teleworking and over the years have contributed to
the nationwide growth and acceptance of teleworking. Elham and Peter have trained hundreds of
professionals on teleworking and have developed articles, manuals, training programs, videos and
resources on teleworking. Reports and manuals on teleworking produced by the Team have been
printed and widely circulated by the US Department of Transportation and State Departments of
Transportation in numerous states.
Demonstrated ability to maximize use offunds by minimizing overhead and other costs
Members of the ES Team have been working with employers and other clients throughout the
country for the past two decades. In many instances, we have successfully completed projects
with little face-to-face interaction, but with an emphasis on communication with clients. The ES
Team works well together and has similar working styles. This will enable the Team to work
easily with employers and maximize the efficiency of trips to Fort Collins.
The ES Team's philosophy is to nurture employers and clients with a mix of in- person time and
virtual team building. To reduce development time for many of the required products and
services, when possible, the Team will tailor tools developed for use in other regions to the needs
of the SmartTrips' market. The Team has always completed projects within agreed upon
timefi-ame and budget.
klework Assistance Program City ofI or9 Collins 41ham Shirav Consulting 1 eam 9
Proiect Leader and Telework Consultant
ELHAM SHHtAZI - Transportation, Telework and Telecommunity Consultant
Elham Shirazi is a sole proprietor and woman business enterprise (WBE) with expertise in the development,
marketing, implementation and evaluation of telecommuting programs. Ms. Shmm is nationally and
internationally recognized for her contributions to teleworking. Her teleworker and telemanager training
manuals were in entirety translated to Japanese by NTT, the national telephone company. She implemented
and evaluated telework and training programs for numerous private and public sector employers (i.e., 60-70
organizations). She helped develop regional telework resources, and training programs throughout California,
and in Atlanta, Denver, Houston, New Jersey, Phoenix, and Atlanta. Elham provided consulting services to
various levels of government including the White House, US Congress, US Department of Transportation and
numerous agencies at the regional and local level.
Elham implemented one of the largest teleworldng pilot programs in the US for the County of Los Angeles.
The County of Los Angeles now has over 5,000 teleworkers. From 2002-2003, Elham trained close to 280
County employees, supervisors and coordinators on teleworkmg.
Elham developed programs for Kaiser Permanente, Hughes, AT&T, British Petroleum, Southern California
Edison, the Rocky Mountain Center for Health and Education, AAA, United Space Alliance and many others.
She trained hundreds of employers in the field of teleworking. She developed various telework programs for
entities such as California State University Northridge, California Department of Transportation, and the
Southern California Telecommuting Partnership.
Prior to being a consultant, Ms. Shirazi worked at Commuter Transportation Services, Inc. (CTS), for six and a
half years, where she was responsible for the design and implementation of several telecommuting programs
and training sessions, and the development of a detailed guidebook for employers on implementing
telecommuting programs.
Ms. Shirazi has Masters Degrees in Urban Planning and in Political Science from UCLA, and a Bachelor's
degree in Political Science from Wellesley College. She chaired (first elected chair and one of founding
members) the Telecommuting Advisory Council from June 1991 to February 1993 and was Director at Large
from 1993-1995, and is a member of Transportation Research Board's Telecommunications Committee. She
currently is the co-chair of the Association for Commuter Transportation's Telework Council and also a Board
Member of the International Telework Association and Council.
Telework Consultant
PETER I VALK, President
Peter Valk has assisted over 800 clients to develop and implement transportation programs, including telework
arrangements, since founding TMS in 1985. Mr. Valk created a series of tools to help clients implement
telework initiatives including policies, agreements, operating guidelines, monitoring procedures, and several
training programs that are used to orient employees that are selected to telework and their supervisors. Clients
include engineering, health management, school districts, local public agencies, non-profit organizations, sales
companies, and insurance firms.
Prior to founding TMS in 1985, Mr. Valk was employed for nearly eight years by Commuter Computer,
the regional ridesharing organization for Southern California
klework Assistance Program City, of'Fori Collins -Elham Shirazi C011s7uiting Team 10
As Director of Planning and Development, Mr. Valk served on Commuter Computer's executive
management team and was responsible for annual and long-range planning, new service development and
evaluation activities for the $5.0 million organization. Mr. Valk was responsible for organizing one of the
nation's first evaluations of third -party vanpooling, and developing an evaluation function for the nation's
largest ridesharing agency. Mr. Valk's prior experience was with the California Department of
Transportation and the Mayor's Office in the City of Los Angeles where he helped develop a citywide
parking management program.
Mr. Valk has been called upon often to present his experiences in transportation management at
conferences and workshops across the country. He is a lead instructor for the nation's first TDM
Certificate Program at UCLA as well as having taught transportation planning in the California State
University system. Mr. Valk holds a Master of Arts in Urban Planning from the University of California at
Los Angeles and a Bachelor of Arts degree in Environmental Design from the State University of New
York at Buffalo. He is a member of the Transportation Research Board, histitute of Transportation
Engineers, and the Association for Commuter Transportation and the American Planning Association.
5. Availability
Average Hours Available Per Month
as of November 2003
Percent Availability Per Month As
of November 2003
Elham Shirazi
90
50%
Peter Valk
90
50%
6. References
Ms. Ellen Macht, Executive Director
The Clean Air Campaign
1401 Peachtree Street, NE, Suite 320
Atlanta, Georgia 30309
1 (877) Clean Air
emacht@cicanaircarnpaip.com
Work Completed: Developed case studies, tools and templates for teleworking. Worked with CAC to
develop a financial incentive program for teleworking. www.cleanaircarn ai com
Ms. Susan Tiemey
Valley Metro-RPTA
302 North First Ave, Suite 700
Phoenix, AZ 85003
(602) 262 4668
stiemey@valleymetro.org
Work Completed: Implemented pilot program and developed case studies on teleworking. Developed
web based resources. Conducted training. htto://www.vallevmetro orWRideshare/Telework/Index html
1elework Assistance Program City, of Fort Collins 41ham Shirazi Consulting Team 11
Ms. Betty McCarty, Chief Administrative Office
Denver Regional Council of Governments
4500 Cherry Creek Drive South, Suite 800
Denver, CO 80246-1531
(303) 480 6703
bmccarty@dreog.org
Work Completed: Developed Telework Colorado programs and resources.
evaluation. http://www.teleworkcolorado.org
Ms. Susan Herman, resident SHC
Chair -Southern California Telecommuting Partnership
901 Wellesley Avenue
Los Angeles, CA 99049
(310) 820 3001
susnherman@aol.com
Work Completed: Served as Project Manager for $1.5
Conducted training and
million telework outreach effort in Southern
California. Developed resources and case studies. Worked with four consulting teams.
Nick Ramfos, Chief Commuter Connections
Metropolitan Washington Council of Governments
777 North Capitol Street, NE, Suite 300
Washington, DC 20003-4239
(202) %2 3313
nramfos@mwcog.org
Work Completed: Led analysis of eight pilot telework programs and developed detailed reports for each
site.
klework Assistance Program City of Fort Collins-F,lhani Shirasi Consnlltng Team 12
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Employer Programs AN quality A R"Ith
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Commute Solutions
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Telework Tools
started. Free yourselffrom M9V0 Atlanta traffic and start teleworkingi
Telework Leaders
TelewakLm FAOs
Telework Links
Do you have questions about teleworking7 Here are some answers.
Carpool
The Telework Leadership Initiative provides resources to eight lucky
Transit
employers in an effort to mobilize more employers to start or errand
faleworking programs.
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Telework Time
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Awide army aftools and resources for employers looking to develop
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Televork Leaders
Atlanta to start or expand telaworking programs. in 2003, eight employers In
Televork Links
the metro Atlanta region will be selected to receive professional consulling
services andlnaneial resourcesto launch a teleworWng program orto build
upon an eldsting program. With a value of up to $20,000 per employer, this Is
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an opportunity not to be miss edl Participating employers will be publicized to
the media, provided with viSthft/ On this websle and used as a model for
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other employers In the region looldng to become Telewoddng Leaders.
Applicants must be wiling to designate a minimum of 10 teleworkers and
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T'ELEWORK: YOUR DIRECT LINE TO SUCCESS
Would your company like to have employees who work
harder and faster, and enjoy their jobs more?
If so, telework could be your
connection to business success.
What is telework?
Telework brings work to employees via technology rather
than bringing employees to work via travel.
Telecommunications advances now allow millions of
people to perform their jobs without actually "going" to
work. Instead of commuting, they work from home, at a
nearby satellite facility, or from a "virtual office"
wherever they are.
Teleworking is generally a part-time option, with
employees working outside the central office one, two or
three days a week. Depending upon the nature of the job,
teleworking can be accomplished with tools as simple as
a phone, paper and pen, or it may involve computers,
networks and other high-tech devices.
What's in it for employers?
hnproved productivity
Teleworkers typically work longer and more efficiently
without office -related distractions. United Airlines,
American Express, AT&T, Travelers, Unisys and TRW
attribute 10 to 20 percent increases in productivity to
their telework programs.
Reduced overhead
Telework can substantially reduce the overhead costs
associated with office space and equipment, employee
panting and parking subsidies. Dupont,113M and
Tandem Computers have saved millions of dollars by
creating virtual work environments.
Improved employee retention and recruitment
Teleworking is such an appealing work option that
companies with programs can recruit skilled
professionals from across town, across the state or across
the nation — an important asset in a tight labor market.
Reduced absenteeism
Studies show that employees who telework take two to
four fewer sick days each year than other employees.
Even on days when they have a sick child, a midday
appointment or car trouble, they frequently find time to
compete their work.
How do employees benefit?
Improved morale
Employees love teleworking. They appreciate being
trusted by their employers. They enjoy a higher quality
of home and work life. And they save money.
Reduced commuting stress and time
No more traffic jams, road rage or searching for parking.
Teleworkers can save from one to three hours per day by
not commuting — time they can use for work, family
activities, classes, exercise and simply living a more
fulfilling life.
Greater flexibility
Teleworking offers employees greater flexibility in
balancing work and personal needs. They can arrange
their schedules to work during their own biological peak
hours and to accommodate child-care duties, medical
appointments or school.
Reduced costs
Teleworkers spend less on clothing, dry cleaning, eating
out, gasoline, parking and other expenses traditionally
associated with working at an office.
What about benefits for the community?
Reduced traffic congestion and pollution
When fewer people commute, there is less traffic and air
pollution, a cleaner environment, and reduced road and
highway maintenance expenses.
Enhanced economic development
Residents who live and work in the same community
shop at and use nearby businesses, bolstering the local
economy and encouraging new development.
Want to make the telework connection?
Plug into Telework Colorado!
Telework Colorado is a free telework consulting service
for employers in the Denver metro area. We're a one -
stop resource for information, materials, expert advice
and hands-on assistance to create a telework program
tailored specifically to your company and your
employees.
Free of charge, Telework Colorado offers a
comprehensive package of technical assistance services,
including:
One-on-one consultation with telework experts
Presentations on teleworking designed for upper and
middle management
Design and implementation of telework programs
Identification and selection of telework candidates
Development of telework policies, procedures and
agreements
Sample materials, case studies and implementation
kits
Training sessions for employees and managers
Program evaluation guidelines and strategies
Elham Shirazi
Transportation, Telework and Telecommunity Planning Consultant
rJ
Mr. John Stephen
CPPO, CPPB, Senior Buyer
City of Fort Collins Purchasing Division
215 North Mason Street, 2id Floor
Fort Collins, Colorado
November 16, 2003
Dear Mr. Stephen,
It is with pleasure that I present to you a proposal for "City of Fort Collins-Telework Assistance
Program — Proposal Number P-914." Four copies of the proposal are enclosed.
The team of Elham Shirazi, Transportation, Telework and Telecommunity Consultant, in
association with Peter Valk, Transportation Management Services possesses unique qualities to
complete this project successfully. All of these individuals and their firms are well respected
across the country for their extensive work in teleworking, transportation demand management,
and remote access.
Our team has been actively involved in the teleworking field for the past 19 years. We
have implemented similar programs in Atlanta, Los Angeles, San Diego, Washington
DC, Houston, Denver, New Jersey and Phoenix.
■ Our team structure is based on the right mix of expertise in implementing teleworking,
conducting training, developing telework resources, and overall experience in working
with regional entities, employers, and employees.
Our team has no learning curve. We have developed a scope of work that is reflective of
many lessons learned from other regional programs.
If selected, I will be the lead contractor and Project leader and, as my portfolio indicates, I have
been involved in all aspects of implementing telework. I hereby acknowledge receipt of
Addendum 1 to this proposal. I appreciate this opportunity to submit a proposal on this RFP and
look forward to serving the City of fort Collins in its telework efforts.
Best Regards,
Elham .Shirazi
Principal
6215 Drexel Ave, Los Angeles, CA 90048
6v) 323 931 7672 (J) 323 9318494 (e-nail) elhansh a aol. con?
Case Studies Pagel of 2
Rocky Mountain Center for Health Promotion and Education
7 believe that telework has helped us recruit and retain qualified employees. Generally, the benefits of
telework far outweigh the barriers. We are now applying for grant funds that would require us to hire at
least six new staff, all of whom will be teleworkers. I believe that telework will keep us at the cutting
edge in our business. "
Mary Doyen, Fxecutive Director
The Rocky Mountain Center for Health Promotion and Education (RMC) is a private, non-profit
corporation that provides health education training, technical assistance and resources for children,
youth, and their communities. The center employs 15 staff.
Background and Implementation
RMC implemented a telework program in 1999 to improve employee morale, recruitment and retention.
RMC has three teleworkers who telework from one -three days per week. One teleworker was recruited
as a home -based worker (three days at home, two in the office) and was provided equipment and
furniture. The others were full-time office -based employees and were given equipment previously used
in the office or they provided their own. Technical support is available to all teleworkers. The employees
do pay the costs for a second phone line, but can access the company network from home. Teleworkers
also have access to office laptops.
The teleworkers' schedules are communicated through a shared -files network and through white boards
in the office. The teleworkers receive calls at home from clients and co-workers and typically work
hours similar to what they would work if they were in the office. While teleworking, these employees
read, write, word process, develop training modules and conduct business by phone.
RMC developed formal policies for the telework program. These policies describe the telework
arrangement as voluntary, and not as a universal employee benefit. The core company hours are to be
maintained by the teleworkers.
Restricted access materials such as personnel or financial records are not to be taken home without prior
consent. The telework policies also indicate that the work responsibilities, benefits, status and
compensation do not change due to participation in the telework program. All three teleworkers have
signed the teleworking policies and have agreed to abide by the guidelines. To identify problems and
develop solutions, RMC has used internal discussion forums with the teleworkers and non-teleworkers.
Results
The RMC teleworking program has been extremely successful. Both employees and the managers agree
that teleworking has improved productivity and has resulted in improved employee morale, greater job
retention and enhanced recruitment capabilities. RMC estimates that it costs approximately $15,000 to
recruit, relocate and train new program staff and, therefore, has recognized a potential savings of
http://teleworkcolorado.org/casestudy_rmc.httn 11/16/2003
Case Studies
Page 2 of 2
WOO by retaining three staff members who might have left if teleworking had not been an option for
them.
RMC teleworkers estimate that on average they save about 120 minutes per teleworking day by not
commuting to and from work. They use the saved time by doing more work, spending more time with
the family and exercising. On an annual basis, the three RMC teleworkers are reducing vehicle -miles -
traveled by 31,500 miles and are preventing about 1,200 lbs. of pollution.
In 1999, RMC applied for a state grant that required prospective employees to reside in several different
sections of the state. The grant application was recently approved, strengthened by having a telework
program in place, and RMC is currently recruiting six full-time teleworkers from around the state.
"Communication among staff has always been a critical issue for us, particularly because we operate in
a team environment and often have staff traveling to participate in workshops and conferences.
Teeeworking provided us an opportunity to think about our communication issues in a new light. It
forced us to be intentional about how we communicate when we are away from the office for any reason,
and gave us the opportunity to develop new structures that help us communicate more effectively. I think
teleworking has enhanced our ability to function in teams because we pay attention to communication
issues more closely than before. "
Donna Du& Project Director
Contact: Donna Duffy, Project Coordinator at donnad@rmc.org
Tips for Success Focus Groups Sample Documents Tools
Home I Telework Benefits I Getting Started I Tools I FAO's I Upcoming Events I Contact Us I Links
http://teleworkcolorado.org/casestudy_rmc.htm 11/16/2003
Industry:
Engineering
Location:
Phoenix, Arizona
Statistics:
. 10 teleworkers in the
pilot program
. Program began
in January 2001
.1 or 2 days of teleworking
per week
Business benefits:
■ Increased productivity
. Decreased employee
absenteeism
. Retention of valuable
employees
■ Reduced commute trips
<*carOLLO
"We wanted to know if
teleworking could work
for Carollo. We applied
teleworking to all aspects
of our company, and it
did not fail us."
— Carollo Engineers
John Heckler, Principal
Implementation factors:
• Cost of equipment
• Forwarding of phone
calls to teleworkers' homes
• Posting notices in offices
• Internal communications
• High-speed data lines
• Diaries to document activities
and issues
• Tracking on timecards
Transportation &
Air Quality Impacts:
• The 10 teleworkers will reduce 459
pounds of pollutants annually if they
telework only one day each week
• Teleworking one day each week, the
10 teleworkers will reduce 17,000 miles
traveled in one year
• Each teleworker will save more than
an hour in commute time on average
each day they telework
Steering committee has
representatives from:
• Administration
• Technology
• Facilities
Why telework:
• Be able to work anywhere
• Demonstrate industry leadership
• Improve quality of life for employees
Selection criteria
for teleworkers:
• Representatives from all
departments
• Trust
• Various types of jobs
Teleworker jobs:
• Computer -aided design
• Information technology
• Project managers
• Accounting
• Administrative aide
Elements of the program:
• Steering committee
• Written pilot program
guidelines
• Training program
• Full office equipment and
communications services
How the program
got its start:
Carollo Engineers, Inc., founded in 1933 and based
in Phoenix, provides planning, design, and construc-
tion management services of water and wastewater
projects for public agencies, private developers, and
industrial companies. Carollo has offices throughout
the western United States with its Phoenix facility
housing 100 employees that work on and off -site.
The firm's work requires employees to be able to
work at a variety of locations in and away from the
office including local and out-
of-town client sites as well as at
other Carollo offices. The firm's
business plan includes a
representing professional and support jobs throughout
the organization including administration, project
management, design, and information technology units.
What effects has the telework
program had on...
...productivity: For the most part, Carollo teleworkers
were more productive when working away from the
office. Carollo found that teleworkers were able to get
work done at home on days they would have otherwise
called in sick. The teleworking CADD operator had
problems with transferring dense computer files and
needed the "over the shoulder"
goal of being able to
Carollo sought help from the
work anywhere and to be
Valley Telework Project to
recognized as an industry
leader in the use of technology.
test how well teleworking
Assignments where Phoenix-
could contribute to
based employees work at
other Carollo offices showed
Carollo's bottom line.
management that many jobs
are amenable to working at ... pery rs. Carollo
locations away from an
employee's office. Carollo's prior
experience with teleworking to reduce commute travel
included permitting selected employees to work at
home when the employee could not travel to the
Phoenix office every day.
interaction with designers that
telework could not offer.
Carollo Engineers sought help from the Wiley Tele
woA Project (VTP) to develop a pilot program that
would fgmlaltze telework nq in order to test how wall
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Phone: (602) 262-7433 •
www.valleymetro.org
...teleworkers: Teleworkers
thought they were more pro-
ductive working at home since
they were not interrupted as
often. Most teleworkers report
that they were able to get more
work done since they were able
to work during what would
normally be their travel time.
supervisors were behind the
telework option as long as their
team members were in the office on days they were
needed, such as during team meetings or when
computer -aided design projects were underway. This
scheduling concern compromises teleworkers' ability to
regularly work away from the office two or three days
per week, but can $till accommodate a flexible, once -
per -week telework schedule.
• Phoenix, AZ 85003
FAX: (602) 534-1939
Funded by the Madcopa Association of Governments, with Federal
Highway Administration Congestion Management Air Quality Funds
f/ A
de to retain a key
king s chest le.
he!dfko, that
Elham Shirazi-List of Projects
Telework Training, Program Design, Implementation and
Evaluation
Atlanta Clean Air Campaign
Developing components of a regional working program including website enhancements,
implementing telework programs for employers, developing case studies and developing
an incentive program. 2003
Atlanta Clean Air Campaign
Conducted an assessment of "teleworking in Atlanta." Developed recommendations for
designing and implementing a regional technical assistance program. 2003
San Diego Association of Governments
Assisting in developing resources for employer assistance in implementing alternative
work schedule and telework programs. Conduct training and workshops. Enhanced website
resources on alternative work schedules and telework. 2001-present
Denver Region Council of Governments
Implemented 10 pilot teleworking programs. Some of the companies include, City of
Lakewood, Encoda Systems, Denver Region Council of Governments, Jefferson County,
and Rocky Mountain Center for Health and Education. Responsibilities include overall
project management, developing case studies and training materials, conducting training
and marketing of teleworking. 1998-present.
US Department of Transportation
Conducted assessment of teleworking in the greater New York region including New York,
New Jersey and Connecticut. 2001
Metropolitan Washington Council of Governments
Assisted in evaluating teleworking in the DC region through household surveys, and
surveys of telework center users and managers. 2000-2002
Valley Telework Project -Regional Phoenix Transit Authority
Assisted in implementing telework pilot programs for several employers in the Phoenix
region. Companies include, City of Mesa, AAA, Community of Joy, Cigna and Banner
Health. Conducted seminars and training. Developed 2000-present
County of Los Angeles, California
Conduct teleworker and telemanager workshops. Approximately 200 new teleworkers and
their managers were trained in 2002. 2001-present
Clean Air Campaign, Atlanta
Developed training curriculum and conducted three half -day sessions on teleworking.
2002-2003
Regional Phoenix TransitAuthority
Assist in conducting extensive analysis of teleworking in the Phoenix area through focus
groups, interviews and surveys of employees, commuters, and community leaders. 1999-
present
New Jersey TMA Council
Developed and conducted a one -day telework training for New Jersey based TMAs.
2001
Houston Galveston Area Council
Developed a regional telework program for the Houston region. Responsibilities included
overall project management, developing 15 employer programs, conducting training and
marketing, and developing resource materials. Some of the employers include: British
Petroleum, United Space Alliance, State of Texas, Houston Galveston Area Council and
Lockheed.1999-2002
National Environmental Policy Institute
Project leader for design and implementation of teleworking and emissions trading
programs in LA, DC, Denver, Houston and Philadelphia. 2000-2002
Baltimore Metropolitan Council
Selected as one of seven consultants to provide employers in the Baltimore and
Washington D.0 metropolitan areas with teleworking assistance. 1999-present
Metropolitan Washington Council of Governments
Evaluated the impacts of eight teleworking pilot programs. 1997-1999
City of Thousand Oaks Telecommunity Center
Worked with the City of Thousand Oaks to assess the feasibility of a Telecommunity
Center offering public access stations, distance education, access to the Internet,
telecommuting stations, and a community network. 1997-1999
Nagano Assembly, Japan
Advised several assembly members of the Nagano region Japan on telecommuting and
telework centers. 1997
California State University Northridge Telecommunity Center
Conducted a feasibility study to identify the potential for a Telecommunity Center at
CSUN. The Telecommunity Center would provide public access stations, access to the
Internet, telecommuting stations, and videoconferencing. 1997
3
Highland Telebusiness Center
Developed a comprehensive business plan, marketing plan, and strategic plan for the
Highland telecenter. Responsible for marketing the center to potential partners and users.
March 1996-1997.
Southern California TelecommutingPartnership
As Project Manager was responsible for one of the largest and most successful
telecommuting outreach, training, and evaluation programs worldwide. Developed a work
program to promote home and center based telecommuting, and alternative oflicing in the
Southern California region. Approximately 500 new teleworking programs were
implemented. Managed 15 contractors and a $2 million dollar budget. 1994-1996
Santa Cruz Redevelopment Agency
Conducted a feasibility study for a telecenter in Santa Cruz. 1996
City of Anaheim
Developed a marketing plan and outreach for the Anaheim Telebusiness Center. 1996
California Telecenters Program
Developed three workshops for telecenter managers on the basics of implementing
telecommuting programs, recruiting employers, writing business plans and the
diversification of telecenter operations. This program is administered by UC Davis and
funded by Caltrans. 1995-1996
Kaiser Permanente
Developed a telecommuting training program for Kaiser pilot participants. Conducted an
evaluation of the pilot telecommuting program and its impact on travel behavior,
telecommuters, and the telemanagers. 1995-1996
University of California, Los Angeles
Taught a course at the School of Public Policy on Telecommunications and its Impact on
Travel Behavior. Winter 1995
California State University, Northridge
Developed and conducted a course on telecommuting basics for interested employers or
telecommuters. This project was being funded by a Ford Foundation grant. January 1995-
February 1996
South Bay Association of Cities
Conducted a telecenter feasibility study for the cities of Torrance, Rancho Palos Verdes,
and Redondo Beach. April -September 1995
California Telecenters Program
Developed Telecenter training for site managers, telecommuters, and telemanagers. This
program is administered by UC Davis and funded by Caltrans. November 1994-February
1995
City of EncinitavSan Diego
Developed a market feasibility of a telecenter is Encinitas. December 1994-May 1995
Coronado TMAISan Diego
Reviewed the San Diego regional telecommuting program and provided guidance on the
development of a $500 per year incentive program for employers who have the equivalent
of one person full time per week telecommuting. August 94-March 1995
Keep Middlesex Moving TAM
Developed a manual and an executive guide on telecommuting. June 1994-October 1994
The Bay Area Teeecommuting Development Program
Developed a white paper on the regulatory, institutional, legal, and technological
barriers/opportunities for telecommuting. March 1993-January 1994
Los Angeles County Metropolitan Transportation Authority
Conducted evaluations of two telecenter programs in Pomona, and Antelope Valley.
February 93-October 1995
Hughes/Long Beach
Assisted in developing pilot project for Hughes employees. Conducted 6-month evaluation
of the impacts of telecommuting on management, travel, and employees. January 93-June
94
GTEL
Trained 30 supervisors and telecommuters on how to successfully telecommute. 1992
Commuter Transportation Services, Inc.
Conducted evaluations of telecenter projects in Riverside, San Bernardino, and Apple
Valley. The evaluation assessed impact of telecommuting on travel behavior, air quality,
fuel consumption, the employer and employees. Developed training programs for all three
centers. 1991-1993
County of Los Angeles
Designed and implemented an award winning work at home program for over 5000
telecommuters. Trained the initial 500 telecommuters and telemanagers. Conducted a
comprehensive evaluation on impacts on travel behavior, the employer, and employees.
1989-1993
AT&T
Designed the first pilot program and conducted training for 80-90 Southern California
participants. 198 9-1990
Elham Shirazi
6215 Drexel Ave
Los Angeles, CA 90048
Phone (323) 931-7672
Fax (323) 931-8494
E-mail elhamsh@aol.com
EDUCATION: University of California, Los Angeles California
Ph.D. Advanced to candidacy
Concentration: Transportation Planning
University of California Los Angeles California
M.A. Urban Planning, June 1984
Concentration: Urban and Regional Development
University of California. Los Angeles California
M.A. Political Science, December 1981
Concentration: Public Administration
Wellesley College Wellesley Massachusetts
B.A. Political Science, June 1980
PROFESSIONAL
EXPERIENCE:
Transportation and Telecommuting Consultant - June 1991-Present
Consulting on a variety of transportation and telecommuting planning projects. Clients
include: San Diego Association of Governments, Atlanta's Clean Air Campaign,
Telework Colorado, Southern California Telecommuting Partnership, Kaiser
Permanente, American Management Association, Southern California Rideshare, and
others.
Commuter Transportation Services, Inc., (CTS)
Los Angeles, California 1984-1991
(Held progressively responsible positions)
Director - Specialized Services (Oct. 1990 - June 1991)
Responsible for the transportation planning department, product development
department, and Transportation Demand Management (TDM) workshops and training.
Managed approximately 15 full-time professional staff. Participated in strategic
planning, work plan development, and budgeting.
Manager -Workshops and Training (Nov. 1989 - Oct. 1990)
Developed, implemented and managed South Coast Air Quality Management District's
Rule 1501 training program and series of educational workshops on transportation
planning for transportation coordinators. Supervised staff.
Product Manager - Development Division (April 1987 - Nov. 1989)
Developed new products and services for the company including alternative work hours
and tlecommuting.
Senior Planner - Development Division (July 1985 - April 1987)
As supervisor of development section developed annual work plan and budget, identified
staffing needs, and performed general project management duties. Managed TDM
consulting services for employers.
PUBLICATIONS:
Planner - Development Division (Nov. 1984 - June 1985)
Designed employee transportation programs. Developed training manual for
transportation coordinators on designing, marketing and implementing commute
management programs.
Los Angeles Olympic Organizing CommitteelMedia Transportation and Operations
Information Agent/Protocol Staff (March 1984 - Aug. 1984)
Assisted in designing the Olympics transportation system for the international press.
Elham Shirazi et al. "Teleworking in the Greater Metropolitan New York Region,"
USDOT, 2002.
Elham Shirazi and Carol Nolan, Strategies for Successful Telecommuting• Guides for
Telecenters Managers Telecommuters and Telemanagers, UC Davis/Caltrans, 1995.
Elham Shirazi and Stuart Anderson, "Telecommuting• Designing a Program," Keep
Middlesex Moving Transportation Management Association, New Jersey, 1994,
forthcoming.
Elham Shirazi, "Telecommuting• Legal Regulatory Institutional and Technological
Issues/Opportunities,' Metropolitan Transportation Commission, 1994.
Mary Ann Jones and Elham Shirazi,"The Role of Pricing and Market -Based Strategies,"
Symposium Summary, Public Policy Program, UCLA Extension, October 18-20, 1992.
Elham Shirazi et al., Telecommuting- A Handbook to Help You Set Up a Program at
Your Company, Caltrans, 1991
Brian Taylor and Elham Shirazi, "The Transportation Land Use AirQuality
Connection: A Policy and Research Symposium," Symposium Summary, Public Policy
Program, UCLA Extension, November 6-8, 1991.
Richard Wilson and Elham Shirazi, "Transportation Demand Management Policy
Implications of Recent Behavioral Research," The University of California
Transportation Center, UC Berkeley, Working paper No. 29, Nov 1991.
Elham Shirazi, Stuart Anderson and John Stesney, "Commuters' Attitudes Towards
Traffic Information Systems and Route -Diversion," Transportation Research Board
Stuart Anderson, Kathy Gerwig and Elham Shirazi, "A Guide to Transportation Demand
Management Plans for Employers," U.S. Department of Transportation, Report No.
DOT-T-88-22, September 1988.
Ned Levine, Martin Wachs, and Elham Shirazi, "Crime at Bus Stops: A Study of
Environmental Factors," Journal of Architectural and Urban Plannin Research, Volume
3, Number 4, November 1986, pp. 339-361
Elham Shirazi and Kim Payne, "Some Transit Crime Reporting Systems in Southern
California: Towards an Altemative Method," in Martin Wachs and Ned Levine, Factors
Affecting the Incidence of Bus Crime in Los Angeles, US Department of Transportation,
Urban Mass Transportation Administration, January 1985, pp. Dl-D14.
Firm Name: Elham Shirazi
6215 Drexel Avenue
Los Angeles, California 90048
(323)931-7672
Principal: Elham Shirazi
Contact Person: Elham Shirazi
Staff: Elham Shirazi
Sub Consultants: Peter Valk, Transportation Management Services
HONORS, AND AWARDS:
County of Los Angeles, Proclamation, Design of Telecommuting Program, 1994
Telecommuting Advisory Council Award of Merit, 1994
City of West Hollywood Proclamation for Outstanding Citizen, 1992
PROFESSIONAL SERVICE:
Board of Directors, International Telework Association and Council, 2002-2005
Co -Chair, Association for Commuter Transportation, Telework Council 2003
Member, TRB Committee on Telecommunications and Travel Behavior, 1993-present
Board of Directors, Women's Transportation Seminar, Los Angeles Chapter, 1987-89
Member, City of West Hollywood Transportation Commission, 1988-1990 (September)
Chair, City of West Hollywood Transportation Commission, 1989-1990
Member, Transit Advisory Committee, City of West Hollywood, 1987-1990
Chair, TSM/TDM Subcommittee, City of West Hollywood, 1987-1990
Member, TRB Subcommittee on Telecommuting and Travel Behavior, 1989-1993
Chair, Telecommuting Advisory Council (TAC), 1990-Feb 1993
Director, Telecommuting Advisory Council (TAC), March 1993-1996
Transportation Management Services (TMS)
TMS delivers nearly 20+ years of experience in helping clients address congestion, mobility, access, and
environmental issues related to transportation, traffic, and parking at work sites, residential developments,
multi -use activity centers, in communities, and throughout regions. TMS delivers well -reasoned analysis,
practical recommendations, and helps implement actions that manage transportation resources and travel
demand The firm blends practicality and creativity in designing solutions that work as well in the `real'
world as they do on the drawing board.
Representative Telework Experience
The Atlanta Regional Telework Leadership Program - TMS, as part of a consulting team, has been
retained by The Clean Air Campaign, to 1) assess opportunities for teleworking, 2) develop a regional
telework program, and 3) provide telework assistance to employers throughout metropolitan Atlanta.
TMS responsibilities included assembling and analyzing data regarding conditions in Atlanta that affect
teleworking, interviewing employers with and without telework programs, assessing strengths,
weaknesses, opportunities, and threats, developing materials and services to be provided to employers,
crafting program guidelines, assisting in creation of a website, helping to select qualifying employers, and
offering a range of services to assist employers with implementation and management of telework
programs.
Development and Implementation of Telework Programs (Phoenix, AZ) - TMS assisted employers in
Phoenix to create and implement telework programs. TMS work involved setting up and working with
company steering committees, assessing company needs, developing guidelines, crafting practices and
policies, designing forms, training employees and supervisors, staging focus groups, and developing
tracking techniques. Clients included engineering, health care, and high technology firms as well as
public agencies.
State ofTelecommuting in Southern California - TMS was retained by the Southern California
Telecommuting Partnership to conduct primary research on telecommuting among 700 businesses and
700 commuters. This effort provided a better understanding of 1) how organizations consider
implementing telecommuting and 2) the attitudes and behavioral characteristics of individual workers in
Los Angeles, Orange, Riverside, San Bernardino, and Ventura counties as they pertain to telecommuting.
This information was used to develop the Partnership's $1.5 million marketing effort including a
marketing plan, sales tools, training videos, collateral materials, and sales/service tactics.
Evaluation of Telework Demonstration Programs in Metropolitan Washington DC - The Metropolitan
Washington Council of Governments engaged TMS, as part of a consulting team, to conduct an
evaluation of a telework pilot program. TMS responsibilities included: development of pre- and post -
project questionnaires for teleworkers, their managers, co-workers, and customers; analysis of survey
data; development of mid- and post -project recommendations; and calculation of travel impacts.
Survey of Telecommuters in the Phoenix Metropolitan Area - The Regional Public Transportation
Authority retained TMS to help develop and analyze responses from three surveys focused on
telecommuting in the Phoenix metropolitan area. TMS helped develop employer and employee
questionnaires, an interview guide for leading community opinion leaders, and guidelines for focus
groups. Responses were reviewed to develop implications for the development and delivery of marketing
programs including advertising, sales, and customer support activities.
Marketing of Neighborhood Telecenters - TMS was retained by the University of California, Davis, to
market actively the Neighborhood Telecenters to employers throughout California. Using a marketing
plan based on recent findings developed by TMS on how employers make decisions about
telecommuting, TMS' field team created leads, qualified prospects, and conducted sales activities
throughout the state. This included working actively with local business groups, Transportation
Management Associations, rideshare organizations, transportation service providers, and community
groups to make employees and employers aware of the telecenters, their features, and how these facilities
can help achieve organizational objectives. Various sales tools, pricing incentives, and promotional
activities were pursued to gain the attention of employers that are resistant to changing work practices.
Baltimore Region Telework Demonstration Project - TMS assisted five employers in the Baltimore area
to develop, implement, and evaluate teleworking as part of a region wide project to increase the use of
teleworking. TMS is providing selected employers with guidance on corporate policies, techniques for
managing telework and teleworkers, and methods for measuring the contribution of telework to an
organization's activities. Clients include a large heath care provider, financial management firm,
energy/natural resources, high technology manufacturer, and publications firm.
Table of Contents
Page
1.
Scope of Work
2
2.
Schedule and Budget
6
3.
Experience of Firm
7
4.
Experience of Assigned Personnel
g
S.
Availability
11
6.
References
12
Attachments
Web Page Design & Content
Clean Air Campaign
Telework Colorado
Valley Metro
Brochure Copy
Telework Colorado
Case Studies
Carollo Engineers, Valley Metro
Rocky Mountain Center, Telework Colorado
Oualifications
Elham Shiraz!
Transportation Management Services
T elework Assistance Program City. of !'orl CoAins-1;7ham Shirazr Consul ing Team 1
Scope of Work
Teleworking is a work practice that returns tangible benefits to employers and employees while improving the
environment. Employers consider and adopt teleworking it and when, it offers a solution to a problem or
creates an opportunity such as improving productivity, reducing overhead costs, and/or introducing flexibility
into hectic lifestyles. The success of the Fort Collins' effort to launch a regional telework program will be based
on several factors including:
■ Identifying organizations with a genuine interest in teleworking
• Overcoming obstacles to teleworking such as concerns for communication, supervision, and costs
■ Being able to offer expert advice that accelerates program development and reduces costs
• Showing results to employers and agencies funding telework programs
■ Forming key partnerships that accelerate the rate of adoption of teleworking.
To ensure success in developing a Telework Assistance Program, the approach of Elham Shirazi's (ES)
Team is based on several principles:
Telework program may have a long start-up period. This start-up period often involves consensus
building, the testing of technology, the development of policies and agreements, selection, training, and
accomplishing many different milestones. This process can take three to six months. We will work with
employers to develop a streamlined approach.
Telework programs need to be tailored to a company's corporate culture. The telework policies,
selection procedures, management principles, and overall flexibility need to mirror existing company
practices.
Telework programs are never perfect. Telework programs will require fine-tuning. Telework is a
human program and often requires troubleshooting in the fast few months. Focus groups meetings at
three month interval with teleworkers and their managers will allow us to identify and resolve problems
expeditiously.
Marketing should utilize local bottom -line examples. Our Team will utilize the latest and most relevant
case studies providing information on costs, productivity impacts, overhead savings, and testimonials from
managers.
Successful regional programs are based on private -public partnerships. In creating partnerships with
other entities, regional programs gain access to additional mediums for advertising, opportunities for co-
sponsoring events, and additional financial and in -kind resources. These partnerships help secure the
longevity of efforts beyond the initial public funding phase and assist in generating leads for the pilot
program.
I elework Assistance Program City of Fort Collins -Elham Shirazi Consulting Team 2
Task 1: Develon/Imnlement Five Successful Telework Programs
Task IA: Initial Meeting to Develop Plan
Upon notification to proceed the the ES Team will meet with SmartTrips staff to finalize scope of work
and schedule for the project. A timeline and budget have been prepared for the purposes of the RFP and
will be refined as needed per discussions with staff.
Task 1 B. Work with Five Companies
The ES Team will assist up to five employers (recruited by SmartTrips) with implementation of pilot
programs. Typical consultant activities in assisting employers includes: helping to organize and coach a
steering committee, guiding the development of policies and agreements, assisting with the selection of
teleworkers, conducting a technology needs assessment, training teleworkers and their managers, and
program evaluation/troubleshooting. Based on number of organizations that may be considering pilot
programs and discussions with SmartTrips staff, the ES Team can use group workshops to maximize some
of the time spent with pilots. The ES Team will also allocate approximately 12 hours of direct contact
with each pilot. If less than five organizations are recruited, the ES Team will be able to work more
closely with pilots and allocate increased hours per pilot. Our experience has proven that implementing
pilots can be time consuming and reducing the number of pilots to three of four may be more realistic.
Task I C: Refine Pilot Programs
The ES Team will stage discussion groups with teleworkers and managers at organizations participating as
pilots about half way through the pilot program to help refine teleworking practices and to provide
information for case studies. The ES Team will work with employer representatives to plan and stage the
events and will document the meetings in memos to be provided to the employer and SmartTrips staff.
Deliverables Task 1:
• Finalized Scope of Work and Schedule
■ Group Workshops with Pilot Companies.
■ One on One Meetings with Pilot Companies
■ Tailored Assistance Based on Needs
■ Monthly Status Report on Pilot Programs
■ Pilot Resource Materials
■ Discussion Forum Results
Task 2: Develop Case Studies
Task 2A: Develop Evaluation Methodology
The ES Team will develop an evaluation methodology that includes survey instruments and logs for
tracking costs and savings. As appropriate, results of the discussion forums will be included in the case
studies. The information collected from each pilot will include: attitudinal information on program
results, numbers of teleworkers, percentage of teleworkers per work site, average one way distance,
number of days teleworked, VMT savings, impacts on air quality and impact on productivity,
absenteeism, overhead as reported by the employers. It may be more cost effective and less cumbersome
to collect information from teleworkers and telemanagers at the six month interval as opposed to pre and
post pilot. Most case studies are now being developed on post results.
Ielework Assistance Program City of Fort Collins -Elham Shirazzi Consulting Team 3
Task 2B: Distribute and Collect Pre and Post Surveys ofPartieipants
The ES Team will work with SmartTrips staff to assist pilot organizations to distribute and collect surveys.
If possible, the teleworkers and telemanagers can submit survey results electronically.
Task 2C: Analyze and Report Evaluation Data
The purpose of conducting the evaluation is two -fold: first, to gauge how effective the program was in
changing travel behavior and, second, for employers to learn enough about implementation that they can
make decisions about if, and how, to continue teleworking. The work in this task will develop the data
needed to assess the program's effectiveness and provide analysis of survey responses.
Task 21): Develop Case Studies
Case studies are a powerful tool for marketing teleworking. Case studies must document bottom -line
impacts of programs and represent diverse experiences in implementing teleworking. The ES Team will
compile information on each of the pilot programs. The information for the case studies will be based on
surveys of teleworkers and telemanagers, results of three month focus group meetings with teleworkers
and telemanagers, internal company based tracking information and interviews with key personnel. Case
studies will emphasize employer, employee and community benefits/ issues. Sample case studies
produced by the ES Team are included as an attachment in this proposal.
Deliverables Task 2:
■ Develop survey methodology and instruments, review the methodology
(including survey instruments and logs) with staff
• Administer re -project surveys. Administer Rast-project surveys
■ Prepare a brief analysis of results for each participating company
■ Develop case studies
■ Present Results
Task 3: Conduct T ' ' for Employers
Task 3A: Prepare Training Handbook and Resource
The ES Team will develop a draft outline, PowerPointrrraining Guide and other supporting materials for the
training. The ES Team will advise SmartTnps staff on techniques for recruiting workshop participants.
Task 3B: Conduct Training Sessions
The ES Team will work with SmartTrips staff to schedule and conduct two training seminars for
employers that may be interested in teleworkmg, but are not participating in the pilot program. Possible
topics can include program design and implementation, telework in the public sector, technology issues,
business continuity and emergency response, developing a proposal to management and other topics of
interest to employers, training for teleworkers and telemanagers. The sessions will be up to three hours in
duration.
Deliverables Task 3:
■ Draft and Final Outline
■ PowerPoint /Training Guide. Supporting Templates and Other Materials
■ Conduct Two Training Sessions
IeleworkAssistance Program City of Fort Collins -Elham Mirazzi Consulting Team 4
Task 4: Conduct internal T_raininR for Staff
Task 4A: Prepare Materials to Train SmartTrips Specialist
The ES Team will train SmartTrips Telework Specialist on the development, implementation and
evaluation of teleworking. The staff will receive in-depth and on -going training on program design and
implementation. There will be two formal training and roundtable sessions scheduled with the staff These
training sessions will be conducted in person and scheduled based on site visits to pilots.
Task 4B: On the Job Training of Stq ff
The SmartTrips Telework specialist will participate in all pilot meetings and conference calls. This will
allow the Specialist to acquire skills by shadowing and observation.
Deliverables Task 4:
On -the -Job training and coaching/shadowing
Two training sessions
Task 5: Develop a Marketing and Outreach Program to Promote Telework to Emvlovers
Task SA: Provide Promotional Events
At the inception of the project, the ES Team with assistance from SmartTrips Telework Specialist will
develop a 2-3 page marketing and outreach plan identifying strategies for recruitment of pilots and for the
promotion of teleworking. The ES Team will be available for presentations and promotional events. It is
highly recommended to minimize use of direct expenses that these events be scheduled to concur with
other in person tasks.
Task SB: Develop Content for Website
The ES Team will develop content for the telework website including tools for program implementation
such as templates for agreements and policies, selection guidelines, technology glossary, do's and don'ts,
implementation steps, sample proposal to management, and the latest data on teleworking. The ES Team
will also provide links to other websites.
Task SC: Develop Content for Brochures, Flyers or Poster
The ES Team will develop content for a brochure, flyers or posters. SmartTrips will be responsible for the
graphic design, production and website development.
Deliverables Task 5:
• Develop 2-3 page marketing plan
■ Present at Sessions
• Draft and Final Web Skeleton
• Draft and Final Content on Approved Skeleton
• Draft and Final Content on Brochures, Flyers and Posters
l'e%work Assistatzce Program City of Fort Collins -Elham Shirazi Consulting Team
Task 6: Track Results/Evaluation
Task 6A: Track Results
The ES Team will work with SmartTrips to track results of the programs. The overall results based on the
pilot programs and the training sessions will be tracked by the consultant. We will work with SmartTrips
to recommend tracking procedures for tracking hits on website, impacts of print and other media
Task 6B: Develop On -Going Tracking Mechanism for Participations
The ES Team will set up tracking strategies for future of the program. Typically, pilots report results
annually and telework questions are developed for use in general population surveys. Some of the
tracking procedures developed in Task 6A will be refined for Task 613.
Task 6C: Develop Method for Evaluation
The ES team will develop a final report on all activities and program results. Monthly invoices will be
prepared with appropriate attachments. The report will include target goals and results.
Deliverables Task 6:
■ Track Results
■ Write Final Report
2. Schedule and Budget
The ES Team will adhere to the final schedule as directed by City of Fort Collins staff. Any changes will
be discussed with and approved by staff.
Teeework Assistance Program City ofF'or7 Collins-1,,1ham Shirazi Consulting Team 6