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HomeMy WebLinkAboutRESPONSE - RFP - P911 CITY PARK NINE GOLF COURSE GOLF PROFESSIONAL (2)Proposal For Golf Services City Park Nine Golf Course Ft. Collins, Colorado Prepared by and for: David R. McCleave 813 37t" Avenue # 1 Greeley, Colorado 80634 (970) 371-4415 In closing, I would like to thank the City of Ft. Collins, the Golf Committee for Ft. Collins, and the RFP review committee for your time in considering my proposal for Golf Professional Services at City Park Nine. I truly appreciate the opportunity to have my opinions heard. I would like to say that I feel very strongly that I am the right person, the right PGA Professional, for the job at City Park Nine. I was raised in Ft. Collins, basically at City Park Nine, and have been a part of the community of Northern Colorado and Ft. Collins for the past 30 years. The fact that I have been at my current position for 10 years, when most Golf Professionals are at three or more positions during that time, speaks highly on my loyalty to the area and profession. I am not using City Park Nine as a stepping -stone to bigger and better things. On the contrary, being the Head Professional at City Park Nine has been a dream of mine since I started riding my bicycle there every day in the summer. There is no one who will be more loyal and passionate about City Park Nine than myself. Some of the many reasons I should be the next PGA Professional in a long line of distinguished PGA Professionals at City Park Nine are: • Class "A" PGA Professional • Ft. Collins native • City Park Nine native • Proven instructor • Respected among PGA peers in Colorado and Ft. Collins • Accomplished player • Passionate about City Park Nine • Respected member of Northern Colorado community • Devoted father and family man Northern Colorado is my home and will continue to be for years to come. I relish the chance to return to Ft. Collins and City Park Nine and am dedicated to the future of golf and the future of Ft. Collins golf. Thank you again for your time in this matter. 0 Sincerre��lljy, - David R. McCleave 7309 4`" Street 970-3714415 Greeley, Colorado 80634 David Robert McCleave Objective To obtain a high profile position as a Head Professional at a quality facility while maintaining a balance in family. Experience 1994-present Boomerang Links Greeley, CC Assistant Goff Professional ■ Helped in growing rounds from 30,000 to 45,000. • Merchandising of the golf shop —sales grow from $90,000 to $165,000. • Started successful leagues and popular tournaments. • Supervised and oversaw the staging of over 100 golf tournaments per year. • Assisted in the budget process for the City of Greeley and Boomerang Links. 1992-1993 Plantation Golf & Country Club Venice, FL Player Services • In charge of over 200 golf cars storage and service. ■ Supervised storage of over 300 member's clubs. ■ 36 hole facility staging many golf tournaments. 1982-1991 City Park Nine Ft. Collins, CO Pro Shop Staff ■ Picking up range balls and washing carts nightly ■ In charge of running tee box for daily play ■ In charge of daily reconciliation's for the City of Ft. Collins Education 1987-1992 University of Wyoming Laramie, WY • B.A., Business Management ■ Obtained Class A PGA status in March of 1999. Playing Experience • Division I all-American 1992 ■ First Team All Western Athletic Conference 1992 ■ Colorado State Amateur Champion 1990 ■ Played Hooter's Golf Tour 1993 ■ PGA Apprentice Player of the Year 1997 PROPOSAL PROPOSAL NO: P-911 DATED THIS ✓*%AY OF "&t. 2003 CONTRACT FOR SERVICES: City Park Nine Golf Professional/Concessionaire 411 South Bryan Avenue Fort Collins, CO 80521 TO: City of Fort Collins Office of the Director of Purchasing and Risk Management 215 N. Mason Street, 2nd Floor ( if delivered) P.O. Box 580 (if mailed) Fort Collins, CO 80522 To Whom It May Concern: 1. The undersigned, pursuant to the Request for Proposals, which requested proposals for a contractual Golf Professional to manage and supervise the golf operations, pro shop functions, and food and beverage concessions at the City Park Nine Golf Course, having examined all documents, the golf course site, and having become familiar with all the conditions existing and relative to same, hereby proposes to operate same in accordance with the proposal documents. 2. I/we acknowledge receipt of the following addenda and have included their provisions in this proposal: Addendum No. ( ), Dated Addendum No.( ),Dated 3. In submitting this proposal, the undersigned warrants that he/she has complied with all the provisions of the "Request for Proposals, Instructions, and Specifications," and can furnish the labor and materials and business acumen to carry out the golf professional and concession operation using the highest of modern professional golfing and management standards as employed at leading golf clubs and golf courses, in all respects, as specified in the proposal documents. 4. The undersigned submits the following proposal, which includes all permits, licenses, insurance, fees, and taxes, etc., included in the following documents, fully completed, as a condition of submitting an acceptable proposal: A. Proposal Questionnaire B. Annual Payment Schedule Statement To/From the City 5. The undersigned also agrees that he/she will not withdraw his/her proposal for a period of sixty (60) days from the closing date for receiving proposals. 13 RESPECTFULLY SUBMITTED: NAME: ��11 b �• Y I' (;LCVC ADDRESS: ,>IC CO gay+ TELEPHONE: 070 371L,41C BY: oljl�' / M►�� Signature/ r� TITLE: l S HA w PUA fwtGt Slain END OF PROPOSAL 14 ANNUAL PAYMENT SCHEDULE STATEMENT (To and/or From the City) , The City of Fort Collins will establish a schedule of City, fees and charges, and will keep all revenues generated from green fees; annual passes, tournament fees, City -owned powered golf cart rentals, surcharges, private golf cart usage fees, other reservation fees, building rentals, etc. at the City Park Nine Golf Course. The Golf Professional will acquire and own, and will keep all income/revenues generated from the sale of golf merchandise, pull cart rentals, tournament service fees, golf club cleaning, golf club repair, golf rentals, food and beverage sales, and from the operation of the driving range and from providing professional golf lessons/instructions, etc., and will pay for their own staff at the City Park Nine Golf Course. Therefore, in consideration of the aforementioned... You may desire to pay to the City of Fort Collins an annual fee payment in either a flat -rate amount or on a percentage basis, or make an in -kind contribution of a specific dollar value. If so, how much money/percentage/vaitfe will you (Golf Professional/Concessionaire) pay in each year listed to the City of Fort Collins to be the Golf Professional/Concessionaire at City Park Nine Golf Course? 11 id KOng l 11. .� a g. • % or % or % or % or % or *** and/or *** How much money annually must the City of Fort Collins pay you (Golf Professional/Concessionaire) to be the Golf Professional/Concessionaire at City Park Nine Golf Course? 2004- $ (In writing: 2005- $ (In writing: 2006- $ (In writing: 2007- $ (In writing: 2008- (In writing: (You must explain the above annual payments to and/or from the City, such as variable monthly amounts, flat -rate payments, percentage payments, in -kind contribution payments, etc. by attaching such written explanation on no more than one page to this page). Contracto J U �r� (Weighting Value 5.0) 15 What are your qualifications and personal attributes that relate to your Performance of our defined services? I grew up in Ft. Collins and started playing golf at City Park Nine with my grandfather during the spring and the fall. I fell in love with the game of golf and began playing as much as possible. I rode my bicycle to City Park almost every day for 4 or 5 years with my clubs strapped across my back just so I could hit that next golf ball. I was lucky enough that PGA Professionals like Jim Greer and Rick Frye worked at City Park and were generous enough with their time to help a junior golfer like myself. In fact, these Professionals were the reason I decided to become a PGA Professional. Soon after, I began working at City Park picking the driving range for Jim Greer and graduated to working in the pro shop. I worked for Jim through junior high and high school. Working for Jim really showed me the ins and outs of the golf business. I worked with Jim for about ten years and had it not been for my experiences there I would not be a class "A" PGA Professional today. I attended the University of Wyoming and played on scholarship on the golf team from 1987 until 1992. I won four collegiate events and became the first, and only to this date, All -American golfer ever at the University of Wyoming. I turned professional in 1992 and played mini tour events in the southeast for one year. Shortly after starting this career I knew that being a touring professional wasn't for me and that working towards being a PGA of America member was truly what I wanted to do. I became the First Assistant at Boomerang Links in Greeley, Colorado, working for Kenny Anderson and Bob McNamee in 1994. I have been in this position since then, becoming a Class "A" member of the PGA of America in March of 1999. Working at Boomerang Links has been a great learning experience for me. Golf has gone through tremendous growth and also small decline in the past ten years and I have learned a great deal in that time. I pride myself in relating to customers on a more personal level, believing that customer service and satisfaction are always the number one priority at any facility. I have also stayed close enough to Ft. Collins to understand the golf climate there and what I feel can be done to help grow the game of golf in Ft. Collins. I have given many golf lessons in the past ten years and have developed numerous leagues and tournaments that have brought more golfers to Boomerang Links. Boomerang Links has a very good reputation in Northern Colorado and I am proud that I have been a part of building that reputation. In addition, I have become the Head Golf Coach at Northridge High School in Greeley. This is a position that I have long coveted as another avenue to teach the game of golf to youngsters, albeit on a slightly higher level. In closing, I know that I have immeasurable experience in the game of golf and the business of running a golf course. Much of that is due to the teaching I received from Ft. Collins Golf Professionals throughout my years at City Park Nine. I believe success comes from treating people as you would have them treat you and I strive to live up to that ideal every day. What qualifications will you require of your assistants and other employees? Please outline your staffinr Plans for peak, transitional, and off-season times. I will require my employees to be professional in both demeanor and dress. It is very important for golfers to know who the employees are at any facility. A person should know the employees by the way they dress and how they act. Golf Professionals will be required to wear slacks at all times and every employee will need to be well groomed. I will also require that each employee have the proper attitude towards customers and customer service. The customer, as always, will be the number one priority. I will emphasize that all my employees be golf knowledgeable. They will know about equipment and apparel and their different attributes but I will place customer relations and customer satisfaction above golf knowledge for my employees. If an employee possesses superior golf knowledge but lacks personality and people skills, he or she will not fit at any facility that I am overseeing. It is a goal of mine to pursue the hiring of a female, either as an instructor or a shop assistant. Although I will always look for the most qualified person to fill any job, I feel it is important to provide the golfers with someone they will feel comfortable around. I feel the current customers at City Park Nine would benefit from having a female in a position of authority working in the pro shop. I will require that any Assistant Professional that I employ to be working towards their PGA member status. It is important for a facility to hire a PGA Professional because the symbol and the logo create instant credibility among golfers. PGA Professionals have better training, in many instances years of training, which allows them to be better prepared to do a good job. To be quite honest, I personally would have to think very hard before hiring someone who wasn't a PGA member to be the Head Professional at any course I owned. First of all, I would have you know that I consider myself a "hands-on" Golf Professional and will spend countless hours on the premises. That being said, I will emphasize quality of employee at City Park Nine and not quantity of employees. If there is one thing that I have learned in the past ten years hiring employees at Boomerang Links it is that quality employees are invaluable to any operation. One employee with fantastic people skills and a passion for golf and the golf course is much more valuable than two or three employees lacking in those areas. I will have enough staff on hand to -handle the amount of play at any given time at City Park Nine. I would like to employ one Assistant Professional and possibly one Teaching Professional, depending on the demand for instruction. I would like to keep the assistant on staff year round to ensure stability at City Park throughout our inconsistent winters. I will have no more than three employees on the clock at any one time working inside the pro shop. Two employees and myself will easily be able to handle the amount of play at City Park during peak times. Obviously, during transitional and non -peak season times, I will employ fewer people but will adhere to the same standards of excellence for those employees. In closing, I will have employees who take pride in their work and love the game of golf as much as I do. I would like to have employees that are considering or are pursuing careers in the golf business and becoming PGA members and I have a few people in mind that I feel would be great professionals. What conditions, needs or requirements do you see at City Park Nine, and how will you deal with them? City Park Nine could be the most important golf course in Ft. Collins in terms of growing the population of golfers in the area. City Park is the perfect course for many golfers. It is shorter than the average course; only nine holes, and should take less time to play than other courses in Ft. Collins. It is a great course to develop beginning golfers of all ages, in particular juniors and women. When I was growing up City Park Nine was the place to play for most of the good, young players in Ft. Collins. Golfers such as Rick Cramer, Bill Riddle, Kathy and Kelly Hodge, Ron Maxfield, Ron and Randy Conard, Pat and Manuel Garcia, and myself all grew up playing and developing our games at City Park and all competed on a state and national level because of the programs and the PGA Professionals at City Park. I would like to make it clear that I would in no way try to change the actions of the current niche players at City Park Nine, the Lady's Association or the Seniors. They are all integral parts of the atmosphere at City Park and should be valued greatly. That being said, there is a huge need for better programs for juniors, women, and other beginning golfers in order to develop future golfers for the City of Ft. Collins. City Park Nine is the ideal spot to develop these programs. I will develop the junior program at City Park Nine to include organized play days for juniors during the summer. Juniors will come out on specified days during the summer and play 3holes, 6 holes or 9 holes depending on their level of expertise, involving instruction and etiquette. I will also develop a beginning ladies league to play once per week during the summer months, probably in the evenings, also involving instruction and etiquette. Lastly I will develop a couple's league and some type of family day that can involve both spouses and family in the game of golf. I feel it is of utmost importance to stress family oriented activities in today's day and age and will adhere to this ideal at City Park Nine. Another area that should be stressed at City Park Nine is that each golfer leaves the course having had apleasant experience. Probably 99% of all the complaints golfers have at any given facility is that they feel the staff of the course treated them poorly. This is one area that I feel is important at any course I am at and will be of utmost importance at City Park Nine. I will strive to treat all golfers, current and new, as valuable customers to City Park and to make their experience as enjoyable as possible. At any facility, there are always going to be issues between the pro shop staff and the maintenance staff. Usually this stems from differing views of the facility goals. Luckily I have had much contact with the maintenance staff at City Park Nine. Dave Sadler, Jim Higgins and Randy Conard have been there for years, since the time I worked there as a kid, and I know all of them fairly well and get along with all of them well. Hopefully communication and possibly weekly meetings would help to keep our relationships solid. In short, I would like to market City Park Nine to beginning golfers, men and women, junior golfers and senior golfers. These are the people that will grow to support not only City Park Nine but also the other golf courses in Ft. Collins. A pleasant experience at City Park, along with solid programs and instruction, will benefit all of the Ft. Collins courses. What are your plans and related strengths and weaknesses to operate the City Park Nine Pro Shop and Drivinr Ranze with regards to: Merchandise, services offered, customer services and teachinz? In the area of merchandise, especially in these competitive times, it is important to find a niche in which you are competing as little as possible with other similar businesses. I have great respect for Jim Greer and Dale Smigelsky and would rather find my own niche than compete with them. I plan on offering a wide array of equipment, with the focus being on beginning and intermediate players, involving a PGA Professional's opinion in the buying process. I can get people sets of clubs, putters, wedges, woods, etc. and give them a Professional opinion to help in the buying process. At some point in time I would like to offer custom clubs that could be built on site as well. I have a degree in Business Management and I have taken many inventory and merchandising classes through the PGA and I feel this is the direction I will go initially with hard goods. I will also meet with the Lady's Association and Men's Association to get an idea of what they feel should be offered in the pro shop in the areas of apparel, shoes, balls, etc. I would like to stock inventory that the people who play the most would like to see in the shop. I will offer limited on site club repair initially and plan on expanding into a full - service club repair site in the future. Club repair is a viable source of income and is an extra source of income in addition to concessions, pro shop sales, and driving range sales. I will offer the best in customer service from the employee standpoint. I would like to treat each interaction with a customer more like a friend -to -friend encounter as opposed to a worker -to -customer encounter. I tend to frequent businesses that treat me in a friendlier manner and I pass my experiences on to others. City Park Nine will offer the best in customer service from the top to the bottom. At some facilities, new professionals may start teaching sooner than might be ideal. Teaching the golf swing is definitely something that needs to be learned. As I stated previously, I would like to employ a Teaching Professional, possibly a female, to offer golfers a variety of teachers with which to feel comfortable. I will require any assistant working for me to learn how to teach golf lessons so they can handle the one on one communication needed to be a good instructor. I will also require that they be enrolled in the Golf Professional Training Program through the PGA of America, working towards becoming a member of the PGA. In addition, I am a very accomplished teacher and enjoy teaching golf very much. I get great satisfaction out of helping a player reach a goal of becoming a better golfer. In closing, I feel that the absolute strength that I have encompassing all of these areas is the fact that I am a PGA member. Being a member of the PGA of America brings instant credibility in the eyes of golfers and helps to legitimize all aspects of business operations at any golf course. Golfers look towards PGA Professionals to be leaders in teaching, tournament operations, education, merchandising, and rules of golf, among many other areas. I will display the PGA logo proudly, as much as possible, and use my status with the PGA to help bring golfers to City Park Nine. I also have a long history with City Park Nine, dating back to the time when I was a young boy, and have a definite feel for the course and the people that play there. How do you plan to finance your operation, both initially and through the year 2008? I have had the same job for the past ten years, which shows that I am an extremely stable and reliable employee. I also own my own home in the Greeley area. I have assets in mutual funds and a 401k. I also have secured a line of credit in the Greeley area which, combined with my own assets, will insure my financial stability at City Park Nine. With regard to course monitoring (rangering/marshaling) and maintaining an acceptable pace of play, outline specifically what program you will implement. Also, how much will you (as resident pro) be involved? The main reason slow play exists on any golf course is lack of knowledge. Most golfers do not know how to play at an acceptable pace or even that there is an acceptable pace of play. Educating golfers is the first order in any pace of play policy. The Head Professional is an integral part of any pace of play policy. I will educate golfers on slow play, initially, through golf instruction. I include in all of my instruction at least one lesson on the golf course learning about golf etiquette, taking care of the course conditions, and pace of play. It is the Golf Professional's responsibility that all golfers are educated on these important issues. I will marshal the course constantly during peak hours of business. Not only can marshals monitor pace of play but can also become ambassadors for the course. Making sure golfers are having a nice time, are safe, and are comfortable on the course are just a few of the things marshals can do to make a golfer's experience more enjoyable. As the Golf Professional, it is also my responsibility to make sure golfer's needs are being met. I will make it a point to not only ensure proper pace of play but also ensure all golfers' enjoyment by monitoring the course personally on a regular basis. Some ideas that will be in place at City Park Nine regarding pace of play: • Pace of play literature available in the pro shop and with course monitor • Announcements from shop every third tee time on slow play policy • Etiquette classes taught with lesson series • Head Professional marshaling the course on a daily basis • Follow up with groups finishing rounds on pace of play What is your experience with, and how do you plan to provide concession services at City Park Nine in the following areas: Beer and Wine, non- alcoholic beverages: and food services? I have experience with a full -service restaurant at Boomerang. I have worked at Boomerang for ten years and, I have observed the ins and outs of how to run a successful restaurant at a golf course. When I was growing up at City Park Nine I observed all different kinds of concession services at the course, from full -service snack bar to basic snacks and beer services. Initially, I will keep the current level of concession service, providing a large variety of snacks, packaged food, soft drinks, juices, beer and wine, both on the course and inside the shop. In the future, it may possible for City Park Nine to support a full - service snack bar, with the right person marketing it to the public. In that case I would be interested in splitting the cost with the City of Ft. Collins and bringing the food preparation area up to code. For the foreseeable future, I would utilize outside sources of catering to service tournaments for the course, and to best service current leagues. I feel that the previous Golf Professionals at City Park Nine have done a great job of providing food and beverage to the public. It has never been proven in the past 20 years that a full service restaurant will survive at City Park Nine but that possibility still exists in the future. Annual Payment Schedule Statement (To the City of Ft. Collins) 2004 $300/month for "lease" of shop and concession space. Full cost of new tables and chairs in the sitting area of the clubhouse, subject to City of Ft. Collins approval. 2005 $300/month for "lease" of shop and concession space. Full cost of 3 new television sets in clubhouse area, subject to City of Ft. Collins approval. 2006 $300/month for "lease" of shop and concession space. Full cost of replacement mats on driving range. 2007 $400/month for "lease" of shop and concession space. 2008 $400/month for "lease" of shop and concession space.