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Home My WebLink AboutRESPONSE - REQUISITION - 17425Proposal for Public Relations and Marketing Services Fort Collins Utilities High -Performing Home Public Awareness Campaign Phase II Submitted by: ISIS Public Relations & Marketing Inc. Melissa Katsimpalis, APR Sept. 16, 2003 High -Performing Home Public Awareness Campaign Phase II Situation Analysis The City of Fort Collins, through its Utilities Department, has long been a nationally recognized leader in fostering programs intended to conserve energy. A recent initiative —High -Performing Home Public Awareness Campaign --stems from a study developed jointly by Fort Collins Utilities and the City Building and Zoning Department. The study, "Evaluation of New Home Energy Efficiency;' was published in June 2002. The goal of the campaign is to create informed consumer and building communities that will influence the way Campaign activities to date include completion of Phase I activities: • Campaign plan • Informational pocket folder, 'What to Look for in A New Home" • Several in a series of fact sheets directed to the new home buyer (near completion) • Web site devoted to new home choices • Stakeholder's group focused on the high -performing home • Research into home builder and new home buyer attitudes and perceptions of the high -performing home concept • NHBA breakfast • Relationship building with target builders, subcontractors, consumers • Speaking engagements/workshops on what to look for in a new home • Initial work on presentation format and materials for consumer awareness • Grant proposal to Office of Energy Management of Colorado to publicly launch the public awareness campaign Current partners in the effort include the Fort Collins Utilities Department; the City's Building and Zoning Department; E-Star Colorado, a statewide energy -efficiency advocacy agency; and OEMC. Together, the partners intend to develop a program that changes the way homes are built, with results measured in terms of energy efficiency, comfort, health, safety and durability. ISIS Public Relations & Marketing provided public relations and marketing support during the first phase of the campaign. The following Scope of Work outlines activities and associated fees for Phase II of the campaign. -1- Scope of Services Assist with City/OEMC/EStar on Denver/FC campaign launch for late October or early November, including messaging and promotion. o Up to 4 meetings to plan event o Create event plan/responsibilities/budget/timeline o Develop event theme/messaging o Determine promotional tactics(prinUradio advertising, flyers, Web site, email, etc.) o Manage media relations (news advisory, news release, PSA, release distribution, media follow up, etc.) • Estimated hours: 40-50 hrs. • Proposed fee: $6,000-$7,500 • Other implementation as requested: $150/hr. Total cost will depend on number of hours needed Assist with preparation for printing by OEMC of the Brochure and fact sheets already developed. o Work with Utilities graphic designer to project manage revision of pocket folder, "What to Look for in A New Home" o Ensure copy changes and graphic revisions are made to pocket folder o Ensure copy changes are made to 5-7 existing fact sheets • Estimated hours: 5-7 hrs. • Proposed fee: $750.-$1,050 • Other implementation as requested: $150/hr. Total cost will depend on number of hours needed Assist in development of the Whole House Approach fact sheet; assist with modification of the EStar fact sheet on cost effectiveness. o Edit fact sheets o Work with fact sheet authors to clear edits/finalize text o Work with designer to develop fact sheets o Secure approval for designs of fact sheets • Estimated hours: 7-10 hrs. • Proposed fee: $1,050-$1,500 • Other implementation as requested: $150/hr. Total cost will depend on number of hours needed -2- Assist with development of the consumer -oriented presentation materials. o Work with Customer Connections Manager to determine key messages o Edit existing power point presentation to support key messages o Determine visuals to support text o Develop display boards to supplement PPP o Develop handout or other collaterals to accompany PPP o Test PPP and accompanying materials with consumer audience o Revise PPP based on consumer feedback • Estimated hours: 20-30 hrs. • Proposed fee: $3,000-$5,000 • Other implementation as requested: $150/hr. Total cost will depend on number of hours needed Assist with development of network meetings described in the OEMC proposal (utilities, realtors, lenders, etc). o Work with Customer Connections Manager to determine target audiences o Determine distribution plan for consumer -focused collaterals o Draft short event plan to serve as template for up to 10 meetings o Determine key messages for invitation to meetings o Determine meeting schedule o Determine agenda for meetings o Determine or develop collaterals for meetings o Determine facilitator/presenter for meetings o Determine follow-up/feed back for meetings o Determine how participants comments, reactions, perceptions can be leveraged to further positively effect outcome of campaign o Attend meetings as appropriate Estimated hours: 40-50 hrs. Proposed fee: $6,000-$7,500 Other implementation as requested: $150/hr. Total cost will depend on number of hours needed Fees do not Include such hard costs as: • design, production and printing of advertising or marketing pieces • video production • photography • long-distance and cellular telephone calls • faxes • courier services • media tracking services copies • postage • Fed -Ex or other overnight delivery services • mileage • meals, hotel or other travel costs associated with work performed • 'These reimbursable expenses will be itemized and billed separately on each ISIS invoice. -3-