HomeMy WebLinkAboutRESPONSE - RFP - P792 ADVERTISING ON EXTERIOR AND INTERIOR OF BUSES (2)aty of
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In 1999,;he also served as a consultant to Lamar Transit Advertising, based in
Baton Rouge, Louisiana. As team leader in developing the successful award of
the RTD on -bus -advertising contract in Denver, Colorado.
His company has employed as many as 15 people and had annual billings of I million dollars. His
expertise includes business development and market management of municipal governmental
contracts for bus and transit shelter advertising. Mr. Young has expertise in building over 20 transit -
furniture contracts from the initial developmental stage all the way through to full installation. He is
superb at developing relationships as a committed partner with municipal governments, transit
managers, and municipal staff. He will serve as Project Director for the Fort Collins proposal including
overall negotiations and compliance with the terms and conditions of the contract and direct
communications with the city staff.
Mr. Young continues to be involved in numerous civic and transit organizations including the Colorado
Association of Transit Agencies (CASTA). He also has served as treasurer of the National Shelter
Association of America.
The last three years she has been with Outdoor Promotions selling bench, bus
' and shelter advertising in the Northam Colorado market. Her broad range of
experience provides helpful assistance to advertisers in developing ad campaigns.
She has been the sole account representative during her time with Outdoor
Promotions. She consistently keeps our inventory of Bus benches, shelters and buses located in Fort
Collins, Loveland and Cheyenne above 90%occupancy.
was Managing Editor of Style Media Group, Inc., publishers of full -color lifestyle
magazine focusing on norther Colorado. She is responsible for the scheduling
and charting of advertisements. She also serves as Marketing Director and
outside account representative for our graphic design business, Al Graphics.
Ms. Spasev earned her degree from Colorado State University in Graphic
Design in 1997. She has a broad range of experience as a designer of
brochures, posters, media kits and technical forms. She also produced and
designed a high quality four-color magazine publication, newsletters and
newspaper ads for several of our advertising clients. She has served
Outdoor Promotions, Inc. for two years designing our bench and shelter
advertising. In addition, Ms. Spasev is the Senior Designer for our graphic
design business, Al Graphics.
Ms. Ferris has worked in banking for fifteen years. She came to Outdoor
Promotions in January of this year from First National Bank here in Fort
Collins. She served there as Business Bookkeeping Supervisor. She
handles all of our accounts, both receivable and payable.
Mc Young has recently joined Outdoor Promotions serving as Construction
Supervisor. He has years of experience operating his own business in direct
sales, which gives him a strong background in understanding the
importance of customer service. He currently is working with the city staff
of Loveland in the permit process stage as we expand our installation of
shelters to a second route. That process gives him personal experience in
site evaluation, property owner notices and permit submittal procedures.
He will be directly responsible for working at each site overseeing the
installation of the street -furniture.
wj�!� Both Mr. Joiner and Mr. Young have over four years with
Outdoor Promotions serving in the field. They both
have experience working with the Transfort staff and
familiarity with the installation of the panel
advertisements on the buses. Mr. Joiner is responsible
for the application of the full wrap ads on our other bus
advertising contracts.
subcontractors
Our local licensed electrical subcontractor, A. Adkisson Electric will provide the electric work necessary
for the Fort Collins Project. Mr. Jeff Adkisson has been our electrical contractor providing services for
the 400+ shelters in the Denver metro area. He also has completed the electrical work on the pilot
shelters here in Fort Collins and Loveland.
Our subcontractor, Straight Shot Concrete, has installed pads and sidewalks at the 5 pilot shelters here
in Fort Collins and shelter locations in Loveland. Both subcontractors are licensed in Fort Collins.
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Outdoor Promotions will provide the staff required to effectivelymarket the bus advertising.
The complete process involved in the marketing of the Transfort buses will be performed by
various Outdoor Promotions staff. The steps included in our services are marketing, negotiating
of the sale, layout design,, production, and installation of the panels/wraps, oversight of the
condition of the ad panels, invoicing and renewal. We have experienced staff available that
specializes in each one of these areas and equipment in-house to effectively manage the bus
advertising project. Our commitment to the City is to maximize the revenue from the Transfort
buses and sustain the success, we have built in the past 5years.
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Our Loveland contract also brings value to Fort Coil
distribution of their advertisements in both markets, Ha
the advertisers Inmakingtheir marketing decision. We M
nship with Airport Express, Our President
ie idea of allowing Outdoor Promotions to
ust the rear of the buses with full rear -wrap
e have ads in the process of production or
i take the opportunity to market the buses
uipment necessary for production, and the
We are committed and confident that Outdoor Promotions will bring the most complete program
to the City of Fort Collins. There is no other vender who has the number of years of successful
operation or the proven history in our specialized field. We welcome the opportunity to continue
to serve Fort Collins:
need and want complete
provides better service for
benches and buses to our
inventory within the City of Loveland.
One additional success that we are proud of is our relat
approached Airport Express less than one year ago with
market ads on the rear of their shuttle buses. We market
ads. They have given us 17 shuttle buses to market and
already installed on all 17 of them. if Trams€ort deckles
with wrap ads, we have the experience to sell them, the e
staff qualified to install vinyl wraps in house.
Company Information
Type of Business: Corporate State of Formation: Colorado
Bank References: Wells Fargo Bank • 3600 S. College • Ft. Collins, CO 80525
Contact: Chris Burns • (970) 266-7703
Outdoor Promotions Inc., has also operated under the name Outdoor Promotions, LLC.
Our Firm has never failed to complete any work awarded to us, nor have we been an officer or partner
of another organization that failed to complete a contract. We have not been in litigation with an owner
or other government agency, nor have we ever been involved in any bankruptcy action.
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outdoor Promotions brings a benefit to this project that no other vender can bring. 'Every
other vender looking at this project will take several months to gear up for the design, production
and marketing. We have an established client base with advertising contracts in place that will
generate revenue from the first day of a contract with the City.
We have maintained a high occupancy rate on the Transfort buses during our last 5 years. Our
clients are adept to purchasing all of our advertising on a 4-week basis instead of monthly.
This gives us one additional billing cycle each year, which translates into additional revenue
for Transfort.
In the past we have paid the City on a quarterly basis however, we are agreeable to changing to a
monthly payment. We will submit our payment report showing each advertiser, amount paid to
Outdoor Promotions, period paid through and their check number. Our accounting and books
shall be open to inspection and audit at reasonable hours by appointment, by the City's designee.
Percent of gross revenue we will pay Transfort: 1-10 yrs 51
Annual anticipated dollar amount we will 1-10 yrs $ 50,000
pay Transfort:
The City Departments are provided free space for the promotion of events and activities available to
the public on a space available basis. We offer the service of free space to the City with no charge for
the design and installation of the ad, however we would ask for payment of only the material cost for
the printing of the posters.
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81,744
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$2160
$2052
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$1875
300
27
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$1620
$1560
$1450
200
18
$1220
$1150
$1080
$1000
100
9
$650
$610
$575
$540
75
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$525
$500
$475
$434
50
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$400
$380
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$270
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i246
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awymm
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Annual ridership of R Collins buses is 1,348,541 based on 1998 report&
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Proposal for:
Advertising on Transfort Buses
May 11, 2001
maclocilop
pRomotlons, inc.
AOW
marketing plan
WWe have established a demand for bus advertising with outwork in developing the value of this
medium over the last 5 years.
Our many clients, both local and regir 1 h L.effectively: We feel this is best accoml
the early months of a new market area c
up with pricing discounts for multiple
designed to encourage clients to buy i
price per display. our sales commission
is In the back of this section.
We have in-house graphic staff who has
work closely with advertisers guiding tl
production to assure the transfer to a q
lost revenue from empty ad space
We have made the commitment to"purch
capabilities we can literally develop, print
factor will dramatically shorten our lead -
translate into less down time from vacant
City. The print system we are purchasing
The delivery of the equipment is pending
tia , ave een educated as to now the medium is used
fished by working on occupancy rather than panel rate in
ming on line. The basic philosophy is to drive occupancy
anel buys and long duration contracts. Our rate card is
ore advertising for longer terms in order to get the best
Aan is also structured accordingly. A copy of the rate card
kiliful talent in designing effective ads in good taste. They
m In developing their layouts and then coordinating the
ality lrna#ie. �y having a graphic designer on staff we can
place an ad at short, notice, which also assists in reducing
a digital printing system. By having in-house printing
d Install a bench', bus or shelter ad the same day. This
e necessary to have an ad out on the street, which will
oe thereby maximizing the potential for revenue for the
rlso give us the ability to print full -wrap ads for vehicles.
City's decision on our proposal.
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We are sensitive to the public nature of the buses and the perception of endorsement by the
City of any advertisements placed on them. Therefore, we believe there are certain categories of
products and services that are not appropriate advertisement on buses.
We do not allow advertising that Is false, misleading or deceptive; relates to an illegal activity;
depicts or promotes violence and/or anti -social behavior; holds up individuals or groups of people
to public ridicule, derision or embarrassment; includes language which is obscene, vulgar or
profane; does not promote the use of tobacco or alcohol, We do not permit adult entertainment
or products or the public display of nudity, W4j also believe that it is inappropriate to place a
competing advertisement in front of a competitor's business.
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CITY/TRANSIT SYSTEM CONTRACT REFERENCES
CITY OF LOVELAND, COLORADO CITY OF LAKEWOOD, COLORADO
CONTACT: Linda Meyer CONTACT. Kate Erickson
Transportation Planner
WDRESS: 500 E. 3rd Street
Loveland, CO 80537
PHONE: (970)962-2647
1 dirm 10 !!
11=11 Pq
-ITY OF CHEYENNE, WYOMING
CONTACT:
ADDRESS:
PHONE:
Rick Davis
Cheyenne Transit
2101 O'Neil Avenue
Cheyenne, WY 82001
(307)637-6383
-ITY OF DENVER, COLORADO
CONTACT Terry Rosapep
Senior Transportation Planner
ADDRESS: 200 W. 14th Ave., Room 302
Denver, CO 80204
PHONE: (303) 640-3958
CITY OF THORNTON, COLORADO
CONTACT: Gene Putnam
ADDRESS:
PHONE:
Tragic Engineer
9500 Civic Center Drive
Thornton, CO 80229
(303)538-7333
^ITY OF WESTMFNSTER, COLORADO
CONTACT:
ADDRESS:
PHONE:
Dave Downing
City Engineer
4800 W. 92nd Avenue
Westminster, CO 80031
(303) 430-2400 ext.2116
Planner
ADDRESS: 445 South Allison Parkway
Lakewood, CO 80226
PHONE: (303) 987-7510 • (303) 987-7566
ARAPAHOE COUNTY, COLORADO
CONTACT•. Tami King
Building Department
ADDRESS: 5334 South Prince Street
po Littleton, CO 80166
PHONE: (303) 7954469
CITY OF ARVADA, COLORADO
CONTACT. Gordon Reusink
Assistant City Manager
ADDRESS: 8101 Ralston Road
Arvada, CO 80001
WPHONE: (303) 431-3000
TRANSPORTATION SOLUTIONS
(Transportation Management Organization)
Colorado Boulevard Project
CONTACT. Seth Rubin
Administrator
ADDRESS: 131 Madison Street, Suite G10
19 Denver, CO 80206
PHONE: (303) 377-7086
CITY OF GRAND JUNCTION, COLORADO
CONTACT: Ralph Power • Grand Valley Transit
General Manager
ADDRESS: 518 Road 28
Grand Junction, CO 81501
PHONE: (970)245-2626
'The inlormatlun
contained In this proposal is
submitted to you to the effect that this
document Is pMlkged and corualns
conWentlal proprietary Information, the release of
which to our competitors will permit them to
benefit from our work and result In financial
loss to Outdoor promotions. IM
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ASSOCIATION OF TRANSIT AGENCIES E m a 7 I 11 1,1. ,, I „
Web I, I, , i-I,:nti:vu I
Wednesday, May 9, 2001
Purchasing Department
City of Fort Collins
256 W. Mountain Avenue
Fort Collins, CO 80521
To the Director:
I sm aware that the City of Fort Collins is considering a proposal by Outdoor Promotions, Inc.,
of Fort Collins, for continuing a relationship that has been in place for a period of time. We have
found Gary D. Young, the principal in this company, to be a solid member of the transit
community in our region — supporting activities and events of the Colorado Association of
Transit Agencies (CASTA). Our organization is an association of transit providers, which speaks
to the general public and to policy makers in our state.
Mr. Young has, by his personal involvement and his company's support of transit activities,
shown an extraordinary commitment to transit in Colorado. He has actively supported and been
personally involved with local transit agencies in funding initiative campaigns; has been a
primary supporter of CASTA's Colorado Fall Transit Conference, which brings transit managers
and decision makers in the region together for training and long-term community and legislative
planning; and has been a primary supporter of the Colorado Statewide Bus Roadeo. The Roadeo
brings actual transit drivers of the state together in a competition, which helps them hone their
professional skills, and provides a method of recognizing their special contribution to effectively
moving Colorado people via transit.
I have seen first hand the result of the work and efforts of Outdoor Promotions, Inc. in
completion of contracts with the city in which I live. There is nothing in my hometown
experience that leads me to believe that the City of Fort Collins can expect anything less than the
very best this company has to offer in any endeavor it undertakes.
Our organization is proud of its membership, and firms such as Outdoor Promotions, Inc., who
take that membership as a personal and corporate commitment. I am sure you will find that same
commitment in this firm's approach to their long-term customer service, as well.
fSincerely,
� {
David R. Scott
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2022 Capitol Ave.
Cheyenne, WY 82001
April 25, 200I
TO WHOM IT MAY CONCERN:
The City of Cheyenne Transit Program has been associated with Gary Young and Outdoor
Promotions, Inc., since 1990. 1 have known Mr. Young since my assuming the position of Transit
Manager for the City of Cheyenne in November of 1997, and have enjoyed a very positive
relationship with him and his company.
I have found Gary to be most cooperative, in matching his business goals with the needs and
desires of the City, and we have not made it easy for him as we all try to determine the direction
in which our newly elected Mayor and City Council are taking us. He has certainly proven to be
flexible and understanding as we go through this transition.
Gary is nearing the completion of upgrading all the one hundred plus benches he has placed in
Cheyenne, through his own initiative. I have found his benches to be regularly maintained in a
high state of repair. His crew identifies problems and rectifies them before they are even brought
to my attention by "concerned citizens."
He has proven to be very thorough and proactive in his management of the bench program in
Cheyenne. I look forward to many more years of our association.
Please feel free to contact me at the letterhead address or telephone number listed below.
Sincerely, h
�O Z&k—
Rick Davis
Transit Manager
Administration 637-6383 9 Reservations 637-6253
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12,10
CITY OF LOVELAND
COMMUNITY SERVICES
� Transit
700 East Fourth Street •Loveland, Colorado 80537
■
(970) 962-2429 • FAX (970) 962-2906 • TDD (970) 962-2620
May 1, 2001
Purchasing Division
256 W. Mountain Avenue
Fort Collins, CO 80521
To Whom It May Concern:
This letter is to express my pleasure in sharing with you the positive working relationship
the City of Loveland Transit has had with Outdoor Promotions, Inc. In particular, Gary
Young, the President of the company, has always been extremely responsive to our
requests and recommendations. I have found Mr. Young be honest and trustworthy,
while relying on his sound professional judgement on many occasions.
I would not hesitate to recommend Mr. Young and his company to any undertaking
dealing with advertising, knowing full well, that his dedication and professionalism
would address the needs of the customer.
Sincerely,
Wayne C. King
Transit Manager
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Mesa County
Regional
Transportation
Planning Office
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P.O. Ba.20,OW 51147
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81502-5047
'f«%p6ne: (970) 255-7188
FAX: (970) 244-1769
VorL-ng toward a Total
Transportation solution
April 24, 2001
TO WHOM IT MAY CONCERN
We have entered into a contract with Outdoor Promotions in order to
erect a multitude of transit shelters and benches throughout the Grand
Valley Transit service area. We simply don't have the financial resources
to carry out such a program, let alone the staff to coordinate with the
many communities and private landowners who will be directly affected
by these placements.
Gary Young with Outdoor Promotions has demonstrated a very generous
attitude and created very favorable relationships with our local
governments and with private landowners in sheparding the placement
of these many shelters and benches. He works well with both public
servants as well as the individual resident and/or landowner. We have
been very pleased with his services and with his ability to "take the heat"
off day-to-day staff in pursuing this important objective of our transit
service.
We highly recommend Outdoor Promotions for the fine work they do.
Sincerely,
Cliff Davidson, Director
Regional Transportation Planning Office
Grand Valley Transit Administrator
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C LLULAR
April 24, 2001
Outdoor Promotions
Attn: Diane Dill
5724 South College Avenue
Fort Collins, CO 80525
Dear Diane:
As per your request, I'm happy to provide you with a letter of recommendation for your
company's products and services.
We started using your services on 20 bus benches in Fort Collins. I can't tell you how
many times I heard customers say "Wow, you guys are on bus benches everywhere!
This is a dream come true for an advertiser who's trying to promote Top of Mind
Awareness for our company in the community. It was so effective for us that, instead of
3 months on, 3 months off and 3 months on again, we decided to keep the benches up
for all 9 months. Were it not for our ever -decreasing advertising funds and the need to
use them for expensive retail signage, we'd still be "everywhere".
The experience with you and your company has been so productive and pleasant that it
was an easy decision to utilize Outdoor Promotions for the backs of buses in Longmont
and the sides of bus shelters in Loveland. We've already gotten many comments about
the buses in Longmont and how we seem to be "everywhere". What's more, you made
it painless to come up with advertising concepts (something in which I am NOT gifted!)
and the concepts were both eye-catching and aesthetically pleasing. And, at all times
that I saw the benches, they were clean.
As a business owner, I am deluged with calls from prospective advertisers and
solicitors. However, your pleasant disposition and objective selling style made the
decision to go with your company an easy one. Also, based on rigid guidelines from our
carriers on co-opable activity, you have helped me to present the invoices in exactly the
requisite wording to be reimbursed even though it required manual effort on your
company's part. I have really appreciated that flexibility from you and the company.
I would be happy to take calls from prospective clients to let them know personally how
very satisfying our business partnership has been. Feel free to have anyone call me at
(970) 207-4460 should they wish more information from me.
``Sincerely,
Dani C. Korkegi
VP/GM
2716 South College
2108 D 35th Avenue
1350 Ken Pratt Boulevard
229 E. 29th Street
1219,[) Main Street
Fort Collins. CO 8C525
Greeley, CO 80634
Longmont, CO 80501
Loveland, CO 80538
Windsor. CO 80550
(970) 223-9520
(970) SOG3301
(303) 776-7626
(970) 663-1922
(970) 674-9600
FAX 223-0688
FAX 506-3307
FAX 776-9986
FAX 663-1792
Fax 674-970C
Since 1988
Since 1992
Since 1994
Since 1997
Since 2000
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�1-
00 First
National
Bank
April 19, 2001
Diane Dill
Outdoor Promotions
513 North Link Lane
Fort Collins, CO 80524
Dear Diane,
Main Office
aoy West Oak Streit
RO. Box $78
Fort Collins, CC)sopz-offs
9704824861
I wanted to express my appreciation for the service you provide regarding bus bench
maintenance after the sale. Your maintenance department has clearly been instructed that
the servicing of existing customers will lead to continued growth — a lesson a few more
businesses could stand to learn.
Though I have not had more than one or two occasions to call regarding graffiti on one of
our benches, each time I call my concerns are met with prompt attention. I have even had
customers note that they saw the "bus bench guys" cleaning off the signs. Apparently that
level of service surprises some people.
As fairly heavy users of your service the past two years, I am not surprised. You and the
staff at Outdoor Promotions have always been very professional and thorough in the
handling of my account.
Thanks again,
Fred W. Jac s
Vice Pre sidlint, Director of Marketing
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'ACH MOTORS
• OLDS • CADILLAC
Outdoor Promotions
5724 S. College Ave.
Ft. Collins, CO 80525
Diane Dill,
I would like to thank you and Outdoor Promotions for the great care you have taken with
our account. As you know we have eight Transfort Bus signs and one Airport Express
wrap.
The design, installation and condition of our outdoor signs has always met our
expectations.
Sincerely,
DELLENBj MOTORS
Wendy Lampe
Sales & Marketing Director
m
• PRINTING
• Recycled Paper
•Letterhead
• Envelopes
• Business Cards
• Carbonless Forms
• Flyers
• Tickets
• Menus
• Brochures
• Note Pads
• Raised Ink
• Wedding Invitations
• Graduation Announcements
• Napkins
• Matches
• Foil Embossing
• TYPESETTING
•Layout and Pasteup
• Logo Design
• Laminating
• Folding
• Padding
• Drilling
• Collating
• Stapling
• Perforating
• Numbering
• Rubber Stamps
• Labels
• FULL COLOR COPIES
• Photographs
• Calendars
• T-Shirt Transfers
• SCREEN PRINTING
• T-Shirts
• Jackets
• Hats
• Uniforms
• Sweatshirts
• Posters
• Magnetic Signs
• ADVERTISING SPECIALTIE!
• Pens & Pencils
• Magnets
• Buttons
• Calendars
• Key Fobs
• Bags
• Mugs
• Rulers
• HIGH SPEED COPIES
• and much more...
Po �Y
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YOUR FULL SERVICE PRINTING CENTER
May 3, 2001
To Whom It May Concem,
I would like to give positive reference for Gary Young and his
Outdoor Advertising Company.
I have worked with Gary for nearly 10 years and have known
him for his reliability and conscientiousness as a businessman. He
hires excellent people who take obvious pride in their work and
maintenance of their benches.
I enthusiastically recommend anyoneto work with Gary
Young and invite you to call me if you wish additional comment.
Z�)- / �-
Joe Burgess
President
211 E. 19th Street • Cheyenne, Wyoming 82001 • (307) 635-8621 • FAX (307) 635-3235
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Outdoor Promotions, Inc.
5724 South College Avenue
Fort Collins, Colorado 80525
(970) 266-0979 o fax: (970) 225-1560
May 11, 2001
Purchasing Division
City of Fort Collins
256 West Mountain
Fort Collins, Colorado 80522
Qutdoor Promotions, Inc. is submitting this proposal In Iresponse;to the Request for Proposal
#P762 for a bus advertising on the Transfort buses from the City of Fart Collins. I am pleased to
present this proposal to the City of Fort. Collins to install, ma€otain and sell advertising on the
Transfort buses. The Company will provide the necessary product€on and maintenance to keep
the advertisement in good condition during the term of the agreement.
By virtue of this proposal, Outdoor Promotions, Inc. fully commits its staff, financial resources and
other assets toward a successful-bus-advertisingprogram. Outdoor Promotions submits this
proposal for the exclusive right to install, maintain and sell bus- advertising for the City of Fort
Collins. We look forward to the opportunity to continue our long history with the City of Fort
Collins in providing a successful program.
Sincerely,
Ga
Presid
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outdoor Promotions, Inc. will accept and adhere to the specific conditions, layout
requirements and specifications of the negotiated agreement with total commitment and
cooperation to every segment of the program. We trust that our past 17 years of service to the
City has demonstrated that we place a high value on our relationship. It is our desire to partner
with the City of Fort Collins to generate the highest possible revenue from advertising on the
Transfort buses. It is our pledge to make the investments necessary to accomplish this under a
5-year contract term with one additional automatic renewal term of 5 years. The renewal would
be contingent on no unresolved or outstanding defaults.
Outdoor Promotions declares that no City Council member or member of a board or commission,
Municipal judge, City Manager City Attorney, Utilities Director, or employee of the cities or any
such person's spouse, child, parent, brother, sister, dependent or person assuming a relationship
being the substantial, equivalent of the above, has an existing or pending, direct or indirect;
financial, pecuniary or personal interest in Outdoor Promotions, or this Request for Proposal.
We are confident that you will continue to be very satisfied with the quality of performance that
Outdoor Promotions delivers. We welcome your questions and discussion regarding our
proposal and eagerly await your evaluation.
This proposal will remain valid until June 30, 2001