HomeMy WebLinkAboutRESPONSE - FAX QUOTE - GRAPHIC DESIGN SERVICES WINNING VENDOR TREEHOUSEAPR-11-2003 FRI 11:38 AN BURNS/ ESA FAX N0, 970 223 4456 P. 01
BURNS MARKEnNc coMAUWATMS
David Carey, CPM
Buyer
City of Fort Collins
Dear David,
Thank you for taking the time to review Burns Marketing Communications proposal for graphic
design services —all designed to provide maximum exposure and return on investment for
SmartTrips. We have worked with SmartTrips over the years and would enjoy continuing that
relationships
So why partner with Bums Marketing Commis d atbw
• We are a mid -sized agency staffed with 23 full-time, dedicated project experts resulting
in maximum impact.
• we are small and agile enough for rapid deployment, yet large enough to get the job
done.
+ We are a full -service agency leveraging all strategic and tactical elements from
planning and concept to graphic design and metrics to overall project coordination and
final delivery.
• We utilize "tum-on-a-dune" project procedures to deliver maximum RO1 and meet
stringent deadlines.
• We have a solid reputation for superior customer service, reliability and attention to
detail.
The bottom line - with Owns Marketing Communications, you get excellent, measurabte results - on
time and on budgetl
I look forward to hearing from you in the near future, and please do not hesitate to contact me if you
have any additional questions.
Sincerely,
LaaurierSteele, Director of Client Services
Bums Marketing Communications
363V6W once Fan CaK COeoe2s
970-223. = faxg7 Z044M
Bums Marketing com umcOWN
APR-11-2003 FRI 11:38 AM BURNS/ ESA
FAX NO, 970 223 4456 P. 02
April 11, 2003 BURNS MARKETING COMMUNICATIONS
PROPOSED STATEMENT OF WORK
Proposed Hourly Rate: $85 (discounted from our standard $135 hourly rate)
Includes: creative development, graphic design, layout, production, multi -media
development, and coordination with media, print vendors, etc. as per RFP
EXCEPTION:
We meet all of your criteria with one exception: We use Macintosh computers for all of
our design work. We use InDesign, Illustrator and Photoshop, but we are a Mac shop.
This can indeed present problems With fonts if files are transferred between PCs and
Macs. While we have many PCs for office and business uses, we do not design on them,
but are happy to provide Mac files if you desire.
David, we are confident we can fulfill all your expectations and look forward to working at any or all
Of your projects. Please let me know if you have any questions or comments about this proposal or
any other matter. We look forward to hearing from you soonl
Acceptance of Proposal
Resin, ested 6y;
David Carey, City of Fort Collins
Proied: Graphic Design services
Your signature on this proposal authcrrizos Bums Marketing Communications to Complete the above
scope of work for the proposed fee.
*X'�' k&'
Laurie Steele David Carey
Bums Marketing Communications City of Fort Collins
Data
Date
0 Page 2
APR-11-2003 FRI 11:39 AM BURNS/ ESA FAX NO. 970 223 4456 P. 03
Delivering a full spectrum of services, including strategic marketing and public
relations campaigns, creative design and copy, interactive websites and CD-ROM
presentations, Burns Marketing offers the best in creativity, technology and
talent. Period.
We can help you strategically frame your message, convey it directly to your
target audience and generate bottom line results.
A Full -Service Marketing Firm
Burns Marketing Communications
Marketing Services
• Strategy and Planning
• Marketing Consultation
• Primary and Secondary Research
Public Relations
• Special Event Planning and Implementation
• Press Conference Planning and Facilitation
• Feature Stories and Press Releases
• Crisis Communications and Management
• Media Distribution and Follow-up
• Newsletter Concept and Development
• Education and Awareness
Advertising and Branding
• Media Planning and Placement
• Print Advertising
• Direct Mail Campaigns
• Radio Scripting and Promotion
• Television and Electronic Media
• Sales Promotions and Specialty Advertising
• Sales Presentations
• Web and Internet Campaigns
• Trade Show Displays and Materials
• Telemarketing Campaigns
Creative Services
• Development of Corporate Identity
• Concept, Design and Layout
• Original and Technical Illustration
• Copywriting and Editing
• Technical Writing
• Scripting and Storyboarding
• State -of -the -Art Mac and PC technology
Customized Event Planning
• Complete Project Management
• Strategic Planning and ConSul''ation
• Themes and Graphic Design
• Marketing and Promotional Collateral
Creative. Development Design h Collateral Dire_t Mark&ti❑l,
• Internet Marketing, Promotions and
Registration
• Speaker Content Collection, Editing and
Printing
• Interactive Presentations (CD -Rom,
PowerPoint. Video, etc.
• On -site Coordination (staging, signage, etc.)
Interactive Media
• Website Design and Development
• Integrated Online Marketing Strategy
and Services
• Business -to -Business Integration, Automation
and E-commerce
- CD-ROM, DVD, 2D and 3D Animation
Techniques
• Automated Content Administration and
Site Personalization
• Hosting Solutions and Architecture Planning
Customer Relationship Management
• Web -based Customer Registration Systems
• Complete Event Administration Tools
• Call Center Management Applications
• Dynamic Messaging Systems for
Communicating with Qualified Sales Leads
• Secure, Online Virtual Office Applications
• Web -based Customer Submission Systems
and Content Management Software
• Process Integration Solutions
• One -touch, Quick -turn Customer Support
For more information on how our full -spectrum of
marketing services can increase your bottom -line,
we invite you to take a tour of our interactive
CD-ROM presentation. To request a copy, give us a
call today at 970.223.4060 or visit our website
at www.burnsmarketing.com.
Public Relations Interactive Technologies Sales Promotions
APR-11-2003 FRI 11:39 AM BURNS/ ESA FAX NO. 970 223 4456 P. 04
APR-BI-03 TUE 03:66 PM C1TVFT COLLINS, PURCHAS FAX NO, 970 2216707 P.01/02
Admirdstraldve Services
Purchasing Division
Vendor Name:]&Y YLS
Date: April 1, 2003
Ref #: Graphic Design Services
THIS IS A REQUEST FOR QUOTATION -- NOT AN ORDER
The City of Fort Collins Transportation Department is seeking bids from qualified vendors to provide
Graphic Design Services, as required, for various marketing programs. The objective is to have a pre -
approved outside source available for projects that exceed in-house capacity and/or capabilities. Please
supply hourly rate and ability to meet or exceed the below referenced specifications.
Respond by 3:00 p.m. on April 11, 2003 via FAX to: David Carey, C.P.M.
Buyer
FAX: 1970) 221-6707
Any questions regarding this inquiry should be directed to David Carey @ 1970) 416-2191.
The City reserves the right to accept or reject all quotes.
Graphic Designer Specifications
ON Qf EOrt Calling Sm i TM
• Use a PC computer only for our projects (Because of difficulties in translation we've
experienced in the past, no Macintosh computers should be used for our projects)
• Expertise in various programs:
PC version of In Design 2.0
PC version of Illustrator 10
PC version of Photoshop 6.0
Creative development
■ Graphic design (layout and paste-up)
Work within budget parameters
• Ability to do press checks
Multi -media development (radio copy, television scripting, power point presentations, etc.)
• Artwork delivered to us or directly to the printer
• All work put on CDs for cur files; access to the materials when finished.
• Product to be compatible with Windows XP.
• Ability to do small jobs as well as large jobs.
• Coordination with printers for bids and delivery, when needed. At times, we will work with
printers but we would like this graphic designer to be able tin do this also.
• No up charge for working with printers. We will pay hourly for the work, but do not want the
graphic designer to place an up charge on the printer bids received.
• All artwork needs a signoff by the project manager before it goes to printer.
Page 1 of 2
215 North Mason Street • Znd Floor # P.O. Box 580 • Fort Collins, CO 80522-0580 • (970) 221-6775 • FAX (97D) Z31-6707
APR-11-2003 FRI 11:40 AM BURNS/ ESA FAX NO. 970 223 4456 P. 05
APR-01-03 TU1; 03:56 PM CITY/FT COLLINS, PURCHAS FAX NO. 970 2216707 P.02/02
Administrative Services
Purchasing Division
Typos of jobs that might be asked inolude, but are not limited to:
• Campaigns from start to finish with brochures, posters, flyers, advertising, etc.
Newspaper advertising
Direct mail places
• Brochures
• Posters
• Flyers
• Point of Purchase advertising
• Radio and TV advertising
-
Hourly Rate:
(45K GU ,4 M
Services bid meet or exceed the a ove s0ocifications without exception. es Na
If not, please list exceptions on a soparate sheet and attach to your bid.-
NOTE: First year award will cover projects for calendar year 2003. At the option of the City, the
award may be extended for additional one-year periods not to exceed two (2) additional one-year
periods. Written notice of renewal shall be provided to the Service Provider and mailed no later
than thirty (30) days prior to contract end.
Vendor Name: 'k Y_OLS kg J
Address: _ gt92 'DY
Telephone FAX
Respondent Name: L&j Lirl e.%PATitle: �Y C
(PI ass int)
By' _ Pate:
(S' nat e) '—
Page 2 of 2
215 North Mason Street • 2nd Floor • PO. Box 580 • Fort Collins, CO 80522-0580 • (970) 221-6775 • FAX (970) 221-6707