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HomeMy WebLinkAboutRESPONSE - RFP - P 848 (2)A Proposal to Conduct a Public Opinion Survey Presented to The North Front Range Metropolitan Planning Organization By ETC Institute July 25, 2002 Recent Research Survey Experience in Colorado ■ North Front Range MPO ■ ■Pikes Peak Area Council of Governments ■ City/County of Denver ■ City of Aurora r� ■ Canon City ■ Castle Rock ■ Clear Creek County ■ Castle Pines The Most Important Committed People leled Part of the Process: A Proven Team to Work With You -experienced -well trained s in soliciting it n and communi t from residents about ►ng iss "Best Place to Work in Greater Kansas City" Award No Text Commitment ofK� Personnel ■ We only take on a limited number of projects • Never start or seek new work until we have exceeded the expectations of existing clients ■ All tasks directly supervised by Chris Tatham, and Dr. Elaine Tatham Unmatched Transportation Research and Project Management/Logistical Expertise 7m Chris Tatham - Strong Leadership • Unmatched Understanding of the Complexiti of Transportation Research: -very familiar with the North Front Range - more than 10 years of experience - managed more than 100 transportation related surveys including 29 travel surveys -all projects completed on time and at/under budget - political advisor to community leaders across the country Unmatched Expertise in Household Travel Survey Design and Administration Mm Dr. Elaine Tatham • 30 years of experience • managed more than three dozen transportation public opinion surveys • national expert on survey research design/evaluation • Kansas University Graduate Engineering Faculty in Model Simulations/Forecasting • uniquely qualified to understand urban planning applications for this project Commitment You Will Be Very Important To Us � We want to continue working with you to ensure your long-term success Cost Overall Value and Return on Investment '' ■ No Learning Curve • Project team knows the issues and areas • Will be able to build on previous works ■ Low Project Management Overhead • Senior Managers are performing core tasks • 98% of project time is related to a core task execution ■ All Data Collection Tasks Performed In -House • in-house call center • in-house mail center • in-house data collection team for on -board transit surveys ■ Unmatched quality control procedures Schedule - August 2002 ■ Design Survey • optional stakeholder interviews • optional focus groups ■ Determine Sample Size • 4 subregions: Ft Collins, Greeley, Loveland, Other • Sample size of 400, 800, 1200, 1600 depending on level of precision desired at the subregional level • may be able to draw some or all of the sample from households that participated in 2001 travel survey - develop a database that links actual behavior with stated preferences The 3 Cs for Selecting a Service Provider k ■ Competence and Experience • Have they done this before for clients like us? • Do they understand the unique issues in our area? • Were they successful? ■ Commitment of Key Personnel • Will their best people be available? • What are their other commitments? • Will we be their priority? • What is their track record for on -time delivery? ■ Cost for Services - overall Value e right kind of firm leading the project? • Will they finish the project for their stated price? Schedule - September 2002 ■ Administer Survey • mail with follow-up by phone - message in Spanish printed on mail surveys • guaranteed minimum number of completes for each subregion • provide sample press releases • will ensure participation by non-English speaking households, particularly those in Greeley ■ Data Entry and Processing 0 Provide NFRMPO with first line results Schedule - October 2002 ■ Analyze Data and Prepare Final Report • 20 hard copies of final report • banner crosstabulations that show results for each subregion • presentation of results to senior leaders in the community Optional Tasks ■ Importance -Satisfaction Analysis • uses survey data to identify regional priorities ■ Trip Rate Survey of Persons Under Age 16 • will complement the existing household travel survey database ■ Consensus Building Workshop • recently helped city leaders in Southern California reach consensus on key transportation issues Why Select Us for this Project? ■ Competence • We Are Among the Nation's Best • Extensive Experience in Similar Markets ■ Commitment • Senior Personnel Do the Work • Top Priority for Our Firm ■ Cost and Return on Investment • Will Meet and Exceed Your Objectives for the Project Within Your Budget We will help you set the stage for implementation No Text No Text Competence** begins with a good understanding of the project m ■ Stated Goal: To gather input from residents of the North Front Range MPO area to assess attitudes and opinions about regional transportation needs and public transit issues Unstated Vision: To identify strategies that can be used to build support for transportation funding in the region ETC Institute Builds Trust and Credibilitv in Communities Requirements for Success ■ The Right People ■ The Right Skills ■ Committed/Available Resources ■ Strong Leadership/Project Management ■ An Approach Tailored to Your Needs ■ Extensive Experience As A Team • more th Competence: ETC Institute Overview State-of-the-art Market Research Facilities ETC Institute: A Record of Excellence "Top 10 " Small Business of the Year Award ■ Nation's leading social issues market research firm, specializing in • transportation related market research • urban planning and air quality research ■ Woman -owned business founded in 1982 ■ 58 employees ■ Completed surveys in all 50 states, Canada, and Mexico; including more than a dozen surveys in the State of Colorado ■ Extensive in-house capabilities for performing data collection via mail, phone, and on -site methods ■ State-of-the-art call center ■ Foreign Languages - Spanish and Asian Languages No Text Recent Transportation Public Opinion Survey Experience ■ Southern California Association of Governments -Los Angeles ■ Jacksonville Urban Area MPO ■ Mid -America Regional Council - Kansas City ■ Southeast COG - Sioux Falls, South Dakota ■ Joplin MPO - Joplin, Missouri ■ City of Mesa, Arizona ■ Nashville/Davidson County MPO ■ Des Moines Metro Transportation Authority ■ Spartanburg County, South Carolina