HomeMy WebLinkAboutRESPONSE - RFP - P 848A Proposal to Conduct an
WO Public Opinion Survey
in Response to RFP Number P-848
Submitted to
the City of Fort Collins, CO
Attention: James B. O'Neill II
215 N. Mason Street, 2nd Floor
Fort Collins, CO 80522-0580
970-221-6775
by
ETC Institute
725 W. Frontier Circle
Olathe, KS 66061
Contact: Chris Tatham at (913) 829-1215
July 10, 2002
Closing Time: 3:00 p.m.
Firm Experience
• A regional transportation survey was administered to residents of the greater Wichita area for
the Kansas Department of Transportation. Project Manager: Chris Tatham.
• a regional transportation
survey was administered to
travelers in the Jacksonville
Urban Area MPO for the North
Carolina Department of
Transportation. Project
Manager: Chris Tatham.
• a regional transportation
survey was administered to
travelers in Montgomery
County, Kansas, for the Kansas
Department of Transportation.
Project Manager: Chris Tatham.
Cities Most Frequently Visited By Clark County
Residents on a Typical Weekday
by percentage of all Clark County household trips that ended in the cities listed
Jeffersonville 31 %
Clarksville 21 %
Louisville 11%
Charlestown 11%i
Sellersburg $°�o
New Albany122%
$%
Henryville
Bordeni
0% 5% 10% 15% 20% 25% 30% 35%
Source: KIPOA Regional Household Travel Survey (ETC Institute, Fail 2000)
• a household travel survey was administered to residents who live along I-70 in the Greater
Kansas City area for the Missouri Department of Transportation and Mid America Regional
Council (the MPO for Greater Kansas City). Project Manager: Chris Tatham.
• a regional transportation survey was administered to residents of the Joplin area for the Missouri
Department of Transportation and the City of Joplin. Project Manager: Chris Tatham
• a series of on -board transit surveys were designed and administered by ETC Institute for
Johnson County Transit, Kansas, to gather travel and customer satisfaction data from current
riders. Project Manager: Chris Tatham
• an origin -destination survey was administered by ETC Institute to travelers along major arterials
in Johnson County, Kansas, which is one of the fastest growing counties in the United States.
Project Manager: Chris Tatham
• a household travel survey was completed by ETC Institute for the Kentuckiana Regional
Planning and Development Agency, which is the MPO for metropolitan Louisville, Kentucky.
The survey involved the administration of more than 4,400 household travel surveys and an on -
site survey of traditionally underserved populations, which included a high percentage of transit
users. Project Manager: Chris Tatham.
• an extensive statewide household travel survey was conducted for the Missouri Department of
Transportation as part of the process to develop a statewide model. Project Manager: Chris
Tatham.
ETC Institute Firm Qualifications - 4
Firm Experience
• a regional household travel survey and an on -site survey of traditionally underserved
populations was completed for the North Front Range MPO, which is the regional planning
organization for Fort Collins, Greeley, and Loveland Colorado. Project Manager. Chris
Tatham.
• an on -board transit travel survey was administered by ETC Institute for the Kansas City Area
Transportation Authority (KCATA); it involved the completion of more than 6,000 on -board
travel surveys. Project Manager: Chris Tatham
• a series of on -board transit surveys were conducted for the Kansas City/Wyandotte County,
Kansas, Transit System to gather travel and customer satisfaction data from current riders.
Project Manager: Dr. Elaine Tatham
• an external origin and destination survey was completed by ETC Institute for the Missouri
Department of Transportation that encompassed a four -state region of Arkansas, Oklahoma,
Kansas and Missouri that involved the completion of more than 15,000 surveys. Project
Manager: Chris Tatham
• a regional commuter survey was conducted by ETC Institute for the Southern California
Association of Governments; the survey was designed to gather commuter travel data and
information about transit issues from more than 2,000 residents and employees of the region.
• a survey of paratransit users was completed for Johnson County Transit to gather data to
improve the way that service is currently provided. Project Manager: Chris Tatham.
• a statewide stated preference survey was completed for the Missouri Department of
Transportation (MODOT) as part of the State's Long Range Transportation Plan; the survey
involved the completion of more than 2,000 surveys and the facilitation of focus groups with
more than 600 residents from 28 counties; the focus groups included an emphasis on the
recruitment of special interest groups and traditionally underserved populations. Project
Manager: Chris Tatham.
• a long range transportation survey was administered for the South Dakota Department of
Transportation and the City of Sioux Falls; the survey involved the completion of more than 1000
surveys of residents and businesses in the area along with focus groups with traditionally
underserved populations. Project Manager: Chris Tatham
• a statistically valid survey was administered to gather travel data from residents who live along
the US-69 Corridor between Louisburg and Prescott, Kansas for the Kansas Department of
Transportation. Project Manager: Chris Tatham
ETC Institute Firm Qualifications - 5
Firm Experience
• a statistically valid survey was administered to gather travel data from residents who live along
the K-4 Corridor northwest of Topeka, Kansas for the Kansas Department of Transportation.
Project Manager: Chris Tatham
• a statistically valid survey was administered to gather travel data from residents who live along
the US-50 Corridor west of Garden City, Kansas for the Kansas Department of Transportation.
Project Manager: Chris Tatham
• a statistically valid survey was administered to gather travel data from residents who live along
the US-54 Corridor in Pratt, Kingman, and Kiowa counties for the Kansas Department of
Transportation. Project Manager: Chris Tatham
• a statistically valid survey was administered to gather travel data from residents who live along
the K-61 Corridor between Hutchinson and McPherson, Kansas for the Kansas Department of
Transportation. Project Manager: Chris Tatham
• a statistically valid survey was administered to gather travel data from residents who live along
the %10/23rd Street Corridor in Lawrence, Kansas for the Kansas Department of
Transportation. Project Manager: Chris Tatham
• Road Rallies were conducted with more than 500 Kansas residents in each of the six KDOT
districts for the Kansas Department of Transportation to gather input from residents about
expectations for state highways. Project Manager: Chris Tatham
• Road Rallies were conducted with more than 350 Missouri residents in four major cities for the
Missouri Department of Transportation to gather input from residents about expectations for
state highways. Project Manager: Chris Tatham
• three statistically valid surveys were administered to gather travel data from residents, employees,
and travelers in the Springfield -Branson Corridor for the Missouri Department of
Transportation. Project Manager: Chris Tatham
• a statistically valid survey was administered to residents who live along the 1-70 Corridor
between Kansas City and St. Louis the Missouri Department of Transportation as part of the
Statewide I-70 MIS. Project Manager: Chris Tatham
• ETC Institute conducted a long range transit needs assessment survey for the Southern
California Association of Governments (the MPO for greater Los Angeles) that involved the
completion of more than 2000 surveys of residents and businesses in the area along with focus
groups and a series of stakeholder interviews. Project Manager: Dr. Elaine Tatham
ETC Instiurte Finn Qualifications - 6
Firm Experience
Selected Community Surveys
Completed by ETC Institute Between 1999-2001
ETC Institute has completed more than 300 community surveys during the past three years on a wide
range of topics including waste water/storm water management, transportation, parks & recreation,
public safety (police, fire, ambulance), economic development, education, libraries, arts & culture,
voter referendums, public transit, water/electric/gas utilities, health, neighborhood, and other issues.
DirectionFinder Survey. ETC Institute manages the results for all citizen satisfaction surveys that
have been completed by our firm in a consolidated database, called DirectionFinder. DirectionFinder
provides regional and national benchmarks that allow communities to interpret the significance of
their customer satisfaction survey results by comparing their results against other communities.
Selected community surveys are described on the following pages.
DirectionFinder/Citizen Satisfaction Survey
DeKalb County (Atlanta), Georgia
ETC Institute administered a survey for DeKalb County, Georgia during May 2000. DeKalb County
has approximately 650,000 residents and includes the eastern portion of Atlanta. The purpose of the
survey was to objectively measure citizen satisfaction with county services and to identify needs
among residents of the County. The survey was administered by telephone to a randomly selected
sample of households geographically dispersed throughout the County. The overall results for the
surveys had a 95% level of confidence with a precision of at least +/- 4%. Major issues that were
addressed on the survey included:
• Overall satisfaction with the quality of services provided by the County
• Services that residents think should
receive the most emphasis over the
next two years
• Overall Image and Quality of Life in
the County
• Public Safety
• Parks and Recreation
• County Maintenance
• Enforcement of Codes
• Perceptions of County leadership
• Water, sewer, and sanitation services
• County Libraries
• County Health Department
• Quality of Communication with the
Public
• Preferred Sources of Communication
Overall Satisfaction With County Services
by Major Category
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ETC Institute Firm Qualifications - 7
Firm Experience
Direction Finder Survey
City of Kansas City, Missouri
ETC Institute administered a survey for the City of Kansas City, Missouri during February 2000 (and
again in January 2002). The purpose of the survey was to objectively measure citizen satisfaction
with city services and to identify needs among residents ofthe City. The survey was administered by
telephone to 1,205 households throughout the City. At least 200 surveys were completed in each of
the six city council districts. The overall results
of the survey have a 95% level of confidence
with a precision of at least +/- 2.9%. The
results for each council district have a 95% level
of confidence with a precision of at least+/- 7%.
Major issues that were addressed on the survey
included:
• Overall satisfaction with the quality of
services provided by the City
• Services that residents think should receive
the most emphasis over the neat two years
• Overall Image and Quality of Life
• Public Safety
• Parks and Recreation
• City Maintenance
• Enforcement of Codes
• Perceptions of City leadership
• Water and sewer services
• City Health Department
• Quality of Communication with the Public
• Preferred Sources of Communication
Overact Satisfaction With City Services by
Major Category for Cities in the Metro Kansas City Are
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ETC Institute Firm Qualifications - 8
Firm Experience
DirectionFinderlCitizen Satisfaction Survey
City of Fort Worth, Texas
ETC Institute administered a DirectionFinder survey for the large City of Fort Worth during April
2002. The purpose of this survey was twofold. First, the survey was designed to objectively measure
citizen satisfaction with city services. Second, the survey was designed to provide atool for assessing
the implementation of the City's strategic plan. An eight -page survey was mailed to a randomly
selected sample of 4,500 households in the City of Fort Worth. Approximately five days after the
surveys were mailed, residents who received the surveys were contacted by phone. Those who
indicated that they had not returned the survey were given the option of completing it by phone. Of
the 4,500 households that received a survey,1,247 completed the survey by phone and 618 returned
it by mail for a total of 1,865 completed surveys. The results for the random sample of 1,865
households had a 95% level of confidence with a precision of at least +/- 2.6%. There were no
statistically significant differences in the responses to the survey based on the method of
administration (phone vs. mail). Major findings for this extensive report include issues in the
following areas:
■ General resident satisfaction with the overall quality of services provided by the City of Fort
Worth.
■ Services that residents think should receive the most emphasis over the next two years.
• General resident satisfaction with the overall quality of life in the City.
■ Compared to other large cities, residents were very satisfied with the way Fort Worth is managing
growth.
■ Resident satisfaction in the areas of public safety, parks and recreation, customer service, City
maintenance, and City communications.
■ Resident ratings of Fort Worth as a place to live and raise children.
■ Capital investments that residents would be most willing to fund with City tax dollars.
Other Citizen Surveys
Johnson County, Kansas
ETC Institute designed and administered a survey to gather input from residents about community
priorities. Focus groups and stakeholder interviews were used to design the survey instrument. More
than 3,000 surveys were completed. The survey results had a precision of at least +/-2% at the 95%
confidence interval.
ETC Institute Firm Qualifications - 9
Firm Experience
City of Columbus/Franklin County, Ohio
ETC Institute designed and administered a survey to gather input from residents about community
priorities. Focus groups and stakeholder interviews were used to design the survey instrument. More
than 2,000 surveys were completed. The survey results had a precision of at least +/-2.4% at the
95% confidence interval. The sampling plan was designed to ensure that the results could be
analyzed by subregions within the City.
City of Long Beach, California
ETC Institute staff conducted over 1,800 mail and phone surveys with a minimum of200 completed
surveys in each of the city's nine council districts, as part of this year 2000 long range strategic plan
for this community of over 400,000 residents. The surveys were administered in English, Spanish, and
Cambodian. Questions on the survey addressed a full -range of strategic planning issues impacting the
success of the agency in delivery parks, recreation, and marine related services. Issues addressed
included: customer satisfaction with current services and facilities; satisfaction and importance of
various parks, recreation, and beach facilities, support for various operations and capital funding
strategies, and usage of other services providers. Results from the survey were benchmarked against
national averages from other surveys of comparable communities. Extensive cross tabular analysis
and breakdowns by demographic factors occurred throughout the strategic planning process.
City of Sioux Falls, South Dakota
ETC Institute designed and administered a survey to gather input from residents about community
priorities. Focus groups and stakeholder interviews were used to design the survey instrument. More
than 1,000 surveys were completed. The survey results had a precision of at least +/-3.1% at the
95% confidence interval. The sampling plan was designed to ensure that the results could be
analyzed by subregions within the City.
City of Glendale, Arizona
ETC Institute designed and administered a survey to gather input from residents about community
priorities. Focus groups and stakeholder interviews were used to design the survey instrument. More
than 800 surveys were completed. The survey results had a precision of at least +/-3.5% at the 95%
confidence interval. The sampling plan was designed to ensure that the results could be analyzed by
subregions within the City. The survey was administered in English and Spanish.
ETC Institute Firm Qualifications - 10
Firm Experience
City of Casper, Wyoming
ETC Institute designed and administered a survey to gather input from residents about community
priorities. Stakeholder interviews were used to design the survey instrument. More than400 surveys
were completed. The survey results had a precision of at least +/-4.8% at the 95% confidence
interval.
City of New Haven, Connecticut
ETC Institute designed and administered a survey to gather input from residents about community
priorities. Focus groups and stakeholder interviews were used to design the survey instrument. More
than 600 surveys were completed. The survey results had a precision of at least +/-4% at the 95%
confidence interval. The sampling plan was designed to ensure that the results could be analyzed by
subregions within the City.
City of Tucson, Arizona
ETC Institute designed and administered a survey to gather input from residents about community
priorities. Focus groups and stakeholder interviews were used to design the survey instrument.
More than 1,200 surveys were completed. The survey results had a precision of at least +/-2.9%
at the 95% confidence interval. The sampling plan was designed to ensure that the results could
be analyzed by subregions within the City. The survey was administered in English and
Spanish.
City of Wichita, Kansas
ETC Institute designed and administered a survey to gather input from residents about community
priorities. Focus groups and stakeholder interviews were used to design the survey instrument.
More than 600 surveys were completed. The survey results had a precision of at least +/4% at
the 95% confidence interval. The sampling plan was designed to ensure that the results could be
analyzed by subregions within the City.
City and County of Denver, Colorado
ETC Institute designed and administered a survey to gather input from residents about community
priorities. Focus groups and stakeholder interviews were used to design the survey instrument.
More than 1,200 surveys were completed. The survey results had a precision of at least +/-2.9%
at the 95% confidence interval. The sampling plan was designed to ensure that the results could
be analyzed by subregions within the City and County of Denver. The survey was administered
in English and Spanish.
ETC Institute Firm Qualifications - 11
Kansas Department of
Transportation Internal
Organizational Assessment and
External Customer
Satisfaction/Priorities Study
ETC Institute conducted an extensive
statewide survey of Kansas residents
to gather input from the public about
transportation priorities and to
measure the public's level of
satisfaction with the transportation
services KDOT provides. Nearly
2,000 surveys were conducted across
the state. Each survey was 16 pages
long and to an average of 26 minutes
Firm Experience
Customer Satisfaction with
Maintenance Activities on State Highways
a,Va Wor...waw+. woo m.:.wroakn-"a's m• 61.1Y.w. winsna<w.e wy.u.n.a
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;q, east
Maintaining Signs 68%
Fudng Guard Rails !w%
Bridge Maintenance e1%
Snow Removal t:1%
Maintaining Lights 7e%
Removing Debris ii99
Pavement Markings "' 75%
Shoulder Maintenance 7"
Roadside Mowing 75%
Maintaining Rest Areas sr%
Fi>ong Cracks 62%, ®1997
Fi>ang Pat Holes 111111112000
0% 20% 40% 60% 80% 100%
Source: ETC Ina40rte Si (Jw ]001)
to complete. The sampling plan for
the survey was designed so that the
results would be scientifically valid for each of the State's transportation districts and areas so that the
results could be used by leaders at all levels ofthe organization. The information will be used to help
develop a new comprehensive highway program for the State of Kansas and measure the effectiveness
of the program over time.
ETC Institute also conducted an internal organizational assessment study involved the design and
administration of more than 3200 surveys to KDOT employees. The results of the survey are being
used to assess KDOT's progress
toward the goals and objectives
outlined in the Department's
strategic management plan. The
survey was designed to measure a
wide range of issues that influence
employee performance and the
overall effectiveness of management
at all levels of the organization.
Twenty-four focus groups were held
with KDOT employees throughout
the state (3 meetings in each of 6
districts; 6 meetings with employees
at the headquarters). ETC Institute
is currently developing as training
Top 10 Areas of Relative Strength
By percentage of respondents who gave strongly positive responses to the statemerds
(percentages reflect the sum ofthe rstings'9 and given for each statement)
have pride in my work 83%
KDOT depends on am ployees to get lob don !79%
Know who to refer people to for answers t7%
KDOT am ployees are accountable to the public 74
Continuous improvement is im Porten%
I feel that I am trusted by my co- orke 7�%
1 am encouraged to take pre of equipmen 731%
Important to be responsive to other work units
I feel responsible for KDOrs public image 7286
I feel that I am trusted by my superviso 704
0% 20% 40% 60% 80% 100%
plan to enable KDOT managers to
integrate the information from the surveys into their short and long range plans.
ETC Institute Firm Qualifications - 12
Firm Experience
Quarterly Customer Satisfaction Survey
City of Olathe (KS), Municipal Services Department
ETC Institute provides on -going customer satisfaction research services to the City of Olathe
Municipal Services Department to objectively assess the organization's performance on a quarterly
basis. The Department's annual
budget is approximately $28 million
dollars and the organization is
responsible for providing services to
both internal and external
customers.
Before the survey was developed,
ETC Institute worked with
Municipal Services managers to
identify the goals and objectives for
the survey. This was done to ensure
that the survey would meet the
organization's needs for information
in six different areas of service
delivery. As part of the survey
development process, ETC Institute conducted a series of focus groups and stakeholder interviews
with current customers to ensure that the needs and expectations of customers would be fully
captured in the survey data.
A total of three survey instruments were developed. These surveys are currently administered every
three months to collect a wide range of information. One survey is administered by phone; another is
administered by a combination of mail and phone, the third survey is accessible via a secured site on
the Internet. The survey is administered to approximately 200-400 customers per quarter. The
survey is administered during the second month of each quarter and the results are presented to the
Department during the third month of the quarter.
The results from the three surveys are used to generate performance indices for each of the
Department's six areas of service delivery. These indices are used by the Department in two ways.
First, the indices are monitored by departmental managers on an on -going basis to assess the impact
that new programs have on customer satisfaction and to identify areas of concern before they become
problems. Second, the indices are integrated into the Department's activity -based -costing
performance model. ETC Institute worked directly with the Department's performance measurement
consultant to ensure that the data from the survey could feed the Department's performance
measurement model.
ETC Institute Firm Qualifications - 13
ETC' ETC INSTITUTE
*T &RKETINO EMBE"OH. DEMOGRAPHY STATMTIOAL APPLICATIONS
725 W. PRONTMR CIROLID, OLATHE. HANSAS 66061
(913) 829-1215 FAM (913) 829-1591
July 8, 2002
James B. O'Neill II, CPPO
City of Fort Collins
Purchasing Division
215 North Mason Street, 2nd Floor
Fort Collins, CO 80524
(970)221-6775
Dear Members of the Selection Committee:
ETC Institute is pleased to submit a proposal to conduct an MPO Public Opinion Survey for the City
of Fort Collins and the North Front Range MPO. We are submitting ten copies in response to your
Firm Overview
ETC Institute is a fixll-service market research firm based in the Kansas City area. ETC Institute was
founded in 1982 and currently has more than 50 full and part-time employees, including seven senior
professionals with graduate level degrees. Our firm specializes in the design and administration of
transportation surveys for state and local governmental organizations.
ETC Institute is one of the nation's leading market research firms with regard to the design and
administration of large scale citizen surveys and focus groups. During the past two years, ETC
Institute designed and administered surveys to more than 240,000 residents for clients in 35 states.
Since 1999, ETC Institute has administered numerous surveys for large cities and counties,
including Denver, St. Louis, Fairfax County (VA), Tucson, Kansas City, Nashville, Tulsa, Wichita,
Colorado Springs, Norfolk, Mesa, Columbus, DeKalb County (GA), Fort Lauderdale (FL), Fort
Worth (TX), and many others. ETC Institute conducted the 2001 Household Travel Survey for
the North Front Range MPO.
Page 1
Firm Experience
Stormwater Community Planning Survey
Northeast Industrial District (metropolitan Kansas City, MO)
ETC Institute administered a stormwater planning survey for the Northeast Industrial District (NEID)
during the fall of 2001. The purpose of the survey was to objectively gather input from residents and
businesses in the Northeast Industrial District watershed in order to plan stormwater improvements in
the area
In November 2001, ETC Institute mailed a survey to a random sample of 1,000 households and
businesses in the Northeast Industrial District watershed. A few days after the surveys were mailed,
ETC Institute made follow-up phone calls to those who received the survey to encourage
participation. Households and businesses that indicated they had not returned the survey by mail
were given the option of completing it by phone. Of the 1,000 households and businesses that
received the survey, 128 returned the survey by mail and 272 completed the survey by phone for a
total of 400 completed surveys (a 40% response rate). There were no statistically significant
differences in the responses based on the method of administration (phone vs. mail). The survey
results were statistically representative of all households and businesses in the Northeast Industrial
District watershed with a precision of at least +/- 4.9% at the 95% level of confidence.
Stormwater Management Citizen Survey
Johnson County, Kansas
ETC Institute, in association with Black and Veatch, conducted a survey of residents during
September 2000 to gather input about issues related to stormwater management in Johnson County,
Kansas. Residents were asked their opinions about the following:
• Importance of various considerations that may impact how the County regulates growth and
development along streamways in Johnson County
■ Level of support for various initiatives that could be considered by the County
■ Whether the development of homes, schools, and businesses should be permitted in low lying
areas that frequently flood
■ Whether residents think it is worthwhile to spend public funds to protect heavily vegetated areas
along streams from development
■ Whether residents would be willing to pick up trash along streamways near their homes
■ Perceived impact that various types of development would have on the community
The survey was mailed to a random sample of 2,800 households in Johnson County. A few days after
the surveys were mailed, those who received the surveys were contacted by phone to encourage
participation. Of the 2,800 households that received the survey, 1,203 completed the survey for a
43% response rate. The sample was designed to ensure that statistically valid data was obtained for
each of the seven major areas in the County.
The overall results had a 95% level of confidence with a precision of at least +/- 2.8%. The results
for each sub -area of the County had a 90% level of confidence with a precision of at least +/- 8%.
ETC Institute Firm Qualifications - 14
Firm Experience
American Water Works Association Research Foundation
Impact of Communication on Customer Satisfaction Among Local Water Utility Customers
During 2000, ETC Institute administered more than 5,000 surveys and conducted focus group
sessions in the communities of Mesa, Arizona; Calgary, Alberta, Canada; Bridgeport, Connecticut;
Kansas City, Missouri; and Woodinville, Washington. A total of three demographically targeted focus
groups were held in each ofthe communities, one each for women, men, and senior adults. A fourth
focus group composed of minority participants was held in Bridgeport, Kansas City, and Mesa. A
fifth focus group composed of parents was held in Calgary and Woodinville.
The focus groups were conducted over a two-day period in each of the communities. Participants
were recruited at random from the utility's service area. The focus groups were held in the morning,
noon hour and evening to encourage maximum participation. Each ofthe focus group sessions lasted
90 minutes. The target attendance for each focus group was 10 attendees, with a minimum target of
8 attendees. The average attendance at the focus groups was 10 persons, for a total of202 attendees.
ETC Institute was responsible for all tasks including site selection, recruitment, moderator script
development, facilitation of the meetings, and a report.
The primary purpose of the study was to:
• identify the core beliefs/expectations
that water utility customers have about
their water utility.
• identify the service characteristics and
attributes that are most important to
water utility customers.
• determine how customer attitudes
about the water utilities are shaped by
the types of contact they have with
their water utility and the media.
• identify which types of information are most likely to positively impact customer satisfaction
with their water utility.
• identify which methods of communication are best for conveying information to different
demographic audiences.
ETC Institute Firm Qualifications - 15
Firm Experience
Jefferson City School District, Jefferson City, Missouri
ETC Institute conducted a survey of registered voters in Jefferson City, Missouri during February
2002 to gather input from voters about a tax levy issue for the Jefferson City School District that
would be decided at the April 2002 election. The survey was administered by phone to a random
sample of 404 voters in Jefferson City. The overall results had a 95% level of confidence with a
precision of at least +/- 4.9%.
This study found that it would be very important to mount an effective campaign during the final
weeks before the election. The study recommended that the campaign should be designed to
encourage maximum voter participation by the following demographic groups:
■ Persons with children in Jefferson City Public Schools
■ Persons who live in households where at least one person is employed by Jefferson City Public
Schools
■ Persons age 34-54 years
■ Persons who have voted in an election during the previous 18 months
The study also found that the campaign should strongly emphasize the following messages:
■ Jefferson City teachers are among the lowest paid teachers in Missouri; the emphasis should be on
the inadequacy of teacher salaries rather than on the need for higher salaries for administrators
and other staff.
■ Good public schools are important to the local economy and economic development in Jefferson
City.
Voters approved the bond issue in April 2002.
2001 Annual Air Quality Awareness Survey
Mid -America Regional Council
During the fall of 2001, ETC Institute conducted its Annual Air Quality Survey for the Mid -
America Regional Council. Residents in the metropolitan Kansas City area were surveyed as part
of an ongoing effort to measure the impact that air quality education efforts have had on the
public's overall awareness and behavior towards air quality issues. The Annual Air Quality
Survey provides a benchmark for objectively evaluating the sustained impact of air quality
education.
The survey was administered by mail with follow-ups by telephone to a randomly selected sample
of 606 Kansas City area residents. The overall results had a 95% level of confidence with a
precision of at least +/- 4 %.
Residents were asked questions about the following air quality issues:
• Kansas City's air pollution levels as compared to EPA standards
■ Knowledge about Kansas City Ozone Alert Days
■ Action towards Kansas City Ozone Alert Days
■ Action towards overall air pollution in the Kansas City Metropolitan Area
■ Identification of air quality promotional materials in the area
ETC Institute Firm Qualifications - 16
Firm Experience
Community Input on Budget Priorities
Unwed Govemment of Kansas City and Wyandotte County, Kansas
During April 2002, ETC Institute conducted a series of focus groups and a community survey to
gather input from residents and Chamber members about budget priorities for the Unified
Government. The research focused on the Unified Government's General Fund, which includes
funding for police, fire, parks and recreation, code enforcement, streets, stormwater, public
transportation, and other items.
ETC Institute conducted a total of five focus groups: four were conducted with a randomly
selected group of residents from Wyandotte County, and one was conducted with senior
managers from organizations in Wyandotte County that belong to the Kansas City, Kansas Area
Chamber of Commerce. A total of 58 persons participated in the focus groups (44 residents and
14 chamber members). The focus groups were used to accomplish two major objectives. First,
they were used to develop a statistically valid community survey; second, they were used to better
understand how residents would set funding priorities if they were given information about the
way the Unified Government's General Fund is currently spent.
ETC Institute also then designed and administered a statistically valid survey by phone to a
random sample of 613 residents in Wyandotte County. The overall results of the survey had a
95% level of confidence with a precision of at least +/- 4%. The survey was used to quantify the
number of residents who think the Unified Government should increase or decrease the level of
service in various areas and to identify which services residents consider to be most important.
The Kansas City, Kansas Area Chamber of Commerce administered a similar survey to members.
The results of the Chamber survey were compiled by the Unified Government and are included
with this report. The results of both surveys showed that residents and Chamber members
generally share similar views about budget priorities for the Unified Government.
ETC Institute Firm Qualifications - 17
Resumes of Key Personnel
Christopher E. Tatham
Senior Executive Vice President
Resumes ofKey Personnel
ETC
Christopher E Tatham is one of the nation's leading authorities on the development of
statistically valid, community -based, market research for state and local governments. During the
past ten years, he has designed and implemented community -based customer satisfaction research
initiatives for more than 100 governmental agencies in 34 different states.
Chris has superior skills for planning and coordinating complex tasks that are required for the
successful administration of comprehensive community input programs. During the past year
alone, he managed more than $2 million dollars worth of research projects.
He is a highly skilled interviewer and facilitator. His experience includes interviews with foreign
cabinet members, Heads -of -State, ambassadors, and numerous leaders at all levels of government and
business in the United States, Mexico, and Canada. His communication skills (both English and
Spanish) are excellent and he is extremely successful at getting quality feedback. He has facilitated
more than 200 focus groups and 400 stakeholder interviews.
Recent presentations and talks given by Mr. Tatham to regional and national audiences during the
past year include:
➢ "Identifying Strategies for Passing Voter Referendums" (Carolina School of Governments -
Charlotte, NC)
➢ "How to Increase Customer Satisfaction with Effective Communication," (American
Waterworks Association Research Foundation — New Orleans, LA and Washington, D.C.)
➢ "How Municipal Departments Can Implement Effective Customer Satisfaction Programs on a
Limited Budget," (Government Training Institute of Kansas and Missouri)
➢ "Benchmarking Citizen Satisfaction with the Delivery of Governmental Services" (Mid
America Regional Council - Kansas City, MO).
➢ "flow to Design and Implement Effective Community Surveys," (National Association of
Counties Annual Conference, New Orleans, LA
➢ "How to Use Community Surveys to Enhance Perceptions of Local Governmental
Organizations," (City and County Communications Association, Kansas City, MO)
ETC Institute Resumes - 1
Resumes ofgey Personnel
BRIEF DESCRIPTIONS OF RELATED PROJECTS
• Developed and implemented ETC Institute's DirectionFinder Survey which allows
governmental organizations across the United States to objectively assess community
priorities and citizen satisfaction against regional and national benchmarks for a wide range of
local governmental services.
• Developed and implemented a resident survey and employee survey for the City of Fort
Lauderdale, Florida, which allows the City to objectively assess its performance regarding the
implementation of its strategic management plan.
• Facilitated a resolution for the Board of County Commissioners in Johnson County, Kansas,
related to an annexation dispute between the City of Overland Park and the unincorporated
community of Stillwell.
• Managed a regional household travel survey of residents in the five -county metropolitan
Louisville area for the Kentuckiana Regional Planning and Development Agency. The survey
involved having more than 9,500 randomly selected persons keep travel diaries for a 24-hour
period. The data will be used to update regional travel demand models.
• Managed a large international customer satisfaction research project for the American
Waterworks Association Research Foundation (AWWARF) that involved, the design and
administration of more than 5,000 surveys and 70 focus groups in five metropolitan areas in
North America, including Seattle, Phoenix, Kansas City, Calgary-, and Bridgeport.
• Designed and implemented a large scale data collection initiative to assess the feasibility of
developing International Trade Processing Centers in the Central United States for the U.S.
Department of the Treasury. The project involved gathering detailed economic data from
thousands of businesses in an eight -state region to support the development of economic and
transportation models.
Customer Satisfaction/Community Surveys Designed for Clients w/uonulations > 100,000
• Colorado Springs (CO) • Long Beach (CA)
• Columbus (OH) • Mesa (AZ)
•
DeKalb County (GA)
•
Denver (CO)
•
Des Moines (IA)
•
Fairfax County (VA)
•
Fort Worth (TX)
•
Henderson (NV)
•
Johnson County (KS)
•
Kansas City (MO)
• Olathe (KS)
• Overland Park (KS)
• Pasadena (CA)
• St. Louis County (MO)
• Tempe (AZ)
• Tucson (AZ)
• Tulsa (OK)
• Wichita (KS)
ETC Institute Resumes - 2
Resumes of%v Personnel
EDUCATION:
M.B.A. Kansas State University, Management, graduated first in class
B.A. Princeton University, N.J.
Political Science/Economics, graduated magna cum laude
Other Princeton University, N.J., Certificate of Proficiency in Latin American Studies
CURRENT ASSIGNMENT
Senior Executive Vice President and Director of Operations for ETC Institute. Mr. Tatham is
currently a senior manager for a 52-person, market research firm that specializes in the design and
administration of customer satisfaction research for governmental, nonprofit, and private
organizations. Areas of emphasis include: transportation, planning and zoning, parks and recreation,
public safety, and utilities. Under his leadership as Director of Operations, the company's sales have
increased by more than 1100% since 1996. The company was recently selected as one "One of the Best
Places to Work in Kansas City" by the Kansas City Bush7ess Ioumal. ETC Institute also received the
prestigious "Top 10 Small Businesses in Greater Kansas City" award from the Greater Kansas City
Chamber of Commerce; the fum was selected from more than 1700 nominees.
PROFESSIONAL AWARDS AND COMMUNITY INVOLVEMENT
• Chair of the Citizen for Parks Sales Tax Initiative that resulted in the passage of a multimillion
voter referendum for parks and recreation improvements
• Strategic Planning Committee, City of Olathe, Kansas
• Board of Directors, Olathe Chamber of Commerce
• Parks and Recreation Board, City of Olathe, Kansas
• Convention and Visitors Bureau of Olathe, Kansas
• Precinct Committeeman, Johnson County
ETC Institute Resumes - 3
Ron Vine
Vice President
Resumes of Key Personnel
ETC
For more than 25 years, Ron has strategically involved citizens and clients into decision making
processes that effect their lives, with these efforts resulting in over $400 million offunded projects
for a wide range of public and non-profit projects, including community comprehensive plans,
transportation plans, community and organizational strategic plans and visioning, parks and recreation
master plans; non-profit and association strategic plans, utility studies, and others.
Ron is skilled in both the use of quantitative phone and mail survey research efforts and as a
facilitator forfocus groups and stakeholder interviews. He has more than 10 years experience as a
project manager, in a wide range of governmental, non-profit and private sector planning and
management studies. He has been the project manager for market research assignments in over 30
states, with public sector clients ranging in size up to over 1 million populations.
Prior to starting work as a private consultant in 1989, Ron worked for 15 years in a series of high
level governmental administrative positions, including serving as the ChiefAdministrative Officer
for the City of Topeka, Kansas where he managed a work force of over 1,200 municipal employees
as well as an operations and capital budget in excess of $200 million. In this position, Ron was one of
the first municipal officials in the country to embrace the development of public/private and non-profit
partnerships, and the establishment of creative funding strategies such as public foundations as a tool
for addressing community needs. Ron's unique experience in the public, non-profit, and private
sectors have proven to be of tremendous benefits to his clients.
Ron has considerable experience conducting quantitative and qualitative research for large scale
planning studies involving other design, planning and economics consultants. He is a recognized
expert in the financial operations of public governments and non -profits and is particularly skilled in
the development of innovative public private partnerships to provide needed customer services, while
reducing the tax costs to construct and operate facilities.
RELATED PROJECT EXPERIENCE
• Project Manager for the City of Denver's Parks and Recreation Citizen Survey (2001)
• Focus groups, stakeholder meetings, and phone survey for American Waterworks Association
Research Foundation (2001)
• Focus groups, stakeholder meetings, and phone/mail survey for the City of Aurora, Colorado
(1999)
• Focus groups and stakeholder interviews for Iowa City Public Library (2000)
• Focus groups and stakeholder interviews for Price Towers Art Museum (1999)
ETC Institute Resumes - 4
Resumes ofgey Personnel
Related Project Experience (Continued)
• Focus groups, stakeholder interviews, and phone survey for social service agency in Rock Island,
Illinois (2001)
• Focus groups for Missouri Department of Transportation (2000)
• Focus groups, stakeholder interviews, and survey for Claremont, New Hampshire. (2001)
• Phone and mail survey for City of Columbus, Ohio (2001)
• Stakeholder interviews for Kansas City Lyric Opera (2001)
• Focus Groups and phone survey for Kansas Department of Transportation (2000)
• Vision Development for Center for Assistive Technology, Kansas City, Missouri (2000)
• Vision Development and organizational survey for National -Intramural and Recreational Sports
Association (2000)
• Phone and mail survey for Henderson, Nevada (2000)
• Phone survey for South Burlington, Vermont (2001)
• Strategic Plan for Topeka Railroad Days, (1996)
• Focus Kansas City Strategic Plan (1997)
• Strategic Plan and survey for St. Charles County, Missouri (1997)
Recent Survey Research and Focus Group Projects
• Columbus (OH)**
•
Johnson County (KS) **
• Tempe (AZ)
•
DeKalb County (GA) **
• Kansas City (MO) **
•
Norfolk (VA) **
• Wichita (KS) **
•
Denver (CO) **
• Peoria (AZ)
•
Aurora (CO) **
• Dupage County (IL) **
•
Brunswick (MA)
• Columbia (MO)
•
Rock Island (IL)
• New Haven (CT)
•
Calgary (Alberta, Canada)
• Glendale (AZ) **
•
South Burlington (VT)
• Mesa (AZ) **
•
Des Moines (IA) **
"indicates that the City or County is among the 100 largest communities in the United States
EDUCATION:
Master of Science in Public Administration.
University of Illinois 1975
Bachelor of Science: Major: History; Minor; Psychology
University of Illinois, 1973
ETC Institute Resumes - 5
ETC Institute has a new research center equipped with a high-speed call center, state-of-the-art focus
group facilities, and a mail processing center capable of processing more than 30,000 pieces of mail
per day. ETC Institute also has extensive capabilities for the administration of surveys in Spanish
and other languages.
ETC Institute was recently selected as one of the "Top 10 Small Businesses in the Kansas City
Area" by the Greater Kansas City Chamber of Commerce for our commitment to customer
satisfaction, quality, and innovations in the field of market research, particularly with regard to our
extensive database for benchmarking citizen satisfaction with the delivery of local governmental
services. More than 1,700 firms in the metropolitan Kansas City area were nominated for the honor.
The Kansas City Business Journal recognized ETC Institute as "One of the Best Places to Work in
Greater Kansas City" for our commitment to workforce diversity.
Each of ETCInstitute's professionals identified in the proposal will be available for the duration
of the project. If ETC Institute is selected, you will be assured that our firm's best people will be
leading this project on a daily basis.
Closing
As project manager, I will work very closely with you to ensure that this project succeeds. No firm
will be more committed and dedicated to your success than ETC Institute. Our team approach to
project management involves close interaction among our senior researchers, surveyors, and data
entry professionals. This interaction has helped us build a corporate culture that is respected for the
quality of our work.
Clients in 35 states can attest to our commitment and attention to customer satisfaction. We hope
that you will take time to contact the references we have provided in Section 4 of this proposal
We appreciate your consideration of our proposal and look forward to your decision. If you have
any questions, please do not hesitate to call me at (913) 829-1215.
Sincerely,
Christopher E. Tatham
Vice President
ctatham@etcinstitute.com
Page 2
Dr. Elaine Tatham
President
Resumes of Key Personnel
ETC
Elaine Tatham is president and 100% owner of ETC Institute, a management consulting firm that
does consulting with a focus on evaluation, research design, market research, information
management, statistical applications, and analysis. She has both the experience and academic
credentials to design of customer satisfaction research, monitor the research, and make a final
assessment of the results.
She was a member of the Olathe Planning Commission for almost ten years and served as chair of the
commission. She is a member of the Board of Directors for Olathe Medical Center and currently
serves a chair of the patient satisfaction committee. She has been instrumental in the design and
successful administration of patient satisfaction surveys for several health related organizations.
She is a certified management consultant through the Institute of Management Consultants (New
York City). She is an adjunct lecturer in the University of Kansas graduate Engineering Management
program Her specialties include operations research, forecasting, and system simulation for
management decision -making.
Elaine Tatham was a Profile feature on the front page of the July 17, 1992 Kansas City Business
Journal. She has been the Olathe "Woman of the Year" and received the John T. Barton award for
service to the Olathe Community (including almost 10 years as a planning commissioner.)
She gave a talk "Know Your Market" at the first Transportation Management Summit sponsored by
the TMA Council of the Association of Commuter Transportation with the support of the Federal
Highway Administration, Federal Transit Administration, and U. S. Department of Energy.
Williamsburg, Virginia, November 1992. She returned to the second meeting held in Pahn Springs
STRENGTHS
■ She has extensive experience in designing research tools in formats that encourage respondent
participation
■ She has managed more than 500 research projects across the United States
■ She has unsurpassed experience in the field of developing and applying performance
measurements. She developed the data collection methodology that is used for the "report
card" that is published annually by Partnership for Children, one of the Midwest's leading
children's advocacy groups.
ETC Institute Resumes - 6
Resumes ofKey Personnel
EDUCATION:
Ed.D University of Kansas, 1971,
Educational and Psychological Research
M.A. University of Kansas, 1960
Mathematics
B.A. Carleton College, 1958
Mathematics
PROFESSIONAL EXPERIENCE:
1982 — ETC Institute, Olathe, Kansas, President and Owner. Senior executive ofa company
that provides management consulting services including marketing research, demography, information
management, statistical applications, strategic planning, forecasting, simulation, and operations
research for management decision -making. Focus is on the acquisition and display ofinformation for
management decision -making. Clients include businesses, public school systems, colleges, vocational
technical schools, governmental units, and not -for -profit agencies.
MEMBERSIHPSBOARDS/PROFESSIONAL GROUPS:
■ Olathe Medical Center Board of Trustees, member.
■ National Association of Women Business Owners, member.
■ Institute of Management Consultants (New York City), certified management consultant.
■ Mathematical Association of America; served as president of the Kansas Section from 1979-80.
Wrote a history of the section while president.
■ City of Olathe, KS, Planning Commission, 1982 to 1992; served as chair 1987-88; Growth
Management Committee, 1992.
■ Mid -America Regional Council: Urban Core Growth Strategies Committee (1991-92).
■ Citizens' Advisory Committee to the Kansas City Power & Light Company (1982-1990); served
as chair.
SELECTED TALKS/TASK FORCES:
■ Mid -America Regional Council's Census Tract Committee for 1980 and also for 1990.
■ A Computer Model for Demographic Projections, Conference on Population Projections and
Related Futures sponsored by the Ontario Institute for Studies in Education, Toronto, Ontario,
1974.
■ Simulation in the Graduate Engineering Management Classroom. Portland International
Conference on Management of Engineering and Technology in cooperation with the Japan
Society for Science Policy and Research Management and the IEEE Engineering Management
Society. October 30, 1991.
ETC Institute Resumes - 7
Scope of Work
NFRMPO Survey Services Scope of Work
Overview
It is our understanding that the North Front Range Metropolitan Planning Organization
(NFRMPO) is seeking the assistance of a market research firm to design and administer a
statistically valid survey to residents of Weld and Larimer counties in areas that comprise the
NFRMPO.
The purpose of the survey is to assess the attitudes and opinions of residents concerning the
following:
► transportation issues in general
► regional transportation needs
► mode use
► perceptions of regional transit programs
► preferred methods of funding transportation infrastructure and services in the region.
Guiding Principles
ETC Institute has helped dozens of state and local governmental agencies use statistically valid
survey data as a guiding force in identifying and meeting the needs of residents. For example,
ETC Institute has been working with the Kansas Department of Transportation (KDOT) for many
years. The results of our research have been used as the basis for building coalitions among
KDOT managers, special interest groups, and others to support a multi -billion dollar,
comprehensive transportation program than was adopted by the Kansas Legislature in 1999. On-
going resident surveys continue to be used by KDOT to measure the Agency's progress toward
achieving the goals and objectives outlined in the organization's Strategic Management Plan.
It is our intent to work with NFRMPO Staff to develop and implement a research process that
adheres to the following principles:
• Continuity. We intend to design a research process that will allow data from previous
surveys to be used as benchmarks for assessing current and future performance. ETC
Institute's experience with the design and administration of the NFRMPO's 2001
Household Travel Survey will provide a solid foundation for the development of this
survey to ensure that the research process meets the goals and objectives of the project.
• Strategic Value. In order for community survey research to be used as a powerful tool in
decision -making, community leaders must see value in the results. The type of
ETC Institute (2002) Scope - 1
NFRMPO Survey Services Scope of Work
information gathered must meet the informational needs of decision makers in the region
and be presented in a manner that causes decision -makers to use the data as part of their
decision -making process. If the survey results have strategic value, they will inherently
become part of the process for setting short and long-term priorities.
• Benchmarks. Since the results of the survey will be used to help guide decisions over
time, the survey instrument and data analysis methodology should be designed in a manner
that will generate objective benchmarks that can be used to objectively assess changes in
transportation needs from one year to the next.
Our proposed scope of work is provided on the following pages. Optional services, such as
stakeholder interviews, focus groups, and a supplemental trip rate survey are also described.
Major Tasks
In order to accomplish the objectives of this project, ETC Institute recommends the following
approach to the design and administration of the community survey.
1.1 Designing the Survey Instrument Upon being selected for the project, ETC Institute will
review prior transportation surveys that have been administered by organizations in the region.
During the first week of the project, ETC Institute will meet with members of the steering
committee to ensure that all members of the consulting team and the steering committee have the
same understanding of the goals and objectives for the project. At this meeting, major issues will
be identified, details of the research design strategy will be discussed, and the sampling plan will
be finalized.
Prior to the initial meeting, ETC Institute will provide NFRMPO staff with samples of community
transportation surveys that have been administered by ETC Institute for similar projects (two
sample surveys are included with this proposal). These surveys will serve as the basis for
developing a survey that is tailored to the needs of the NFRMPO.
A few days after the initial meeting, ETC Institute will present the NFRMPO with a first draft of
the survey instrument. It is anticipated that 2-3 drafts of the survey will be prepared before the
survey is approved by the NFRMPO.
If time and budgetary constraints permit, ETC Institute would recommend the use of stakeholder
interviews and/or focus groups as part of the process for designing the survey instrument.
ETC Institute (2002) Scope - 2
NFRMPO Survey Services Scope of Work
• Optional Stakeholders Interviews. Based on issues identified at the initial planning meeting,
our team will design and administer a short open-ended interview to be administered to
stakeholders from throughout the two -county region. The interviews would be conducted
with a wide range of stakeholders, including, but not limited to, local elected officials and
staff, business leaders, economic development interests, regional and local planners,
environmentalist, lobbyists, transit operators, and others who may influence regional
transportation priorities and funding decisions. Gathering input from stakeholders
accomplishes two major objectives. First, it ensures that most of the issues that are important
to decision makers in the region are addressed early in the study. Second, it involves the
decision makers in the research process which significantly increases the likelihood that they
will support the results and recommendations of the survey. After the stakeholder interviews
are completed, ETC Institute will meet with members of the steering committee to discuss the
results of the interviews. The steering committee and consultant team will use this
information to develop the content of the survey.
• Optional focus groups. ETC Institute would work with NFRMPO staff to design and
moderate up to four groups with residents from across the region. One focus group would be
conducted in each of the four subregions (Fort Collins, Greeley, Loveland, and areas outside
these three cities). The focus groups would be used to accomplish the following objectives:
■ involve "hard -to -reach" populations (i.e., environmental justice groups) in the
survey development process.
identify the major concerns that residents have about transportation issues.
understand how subregional differences may impact responses to the survey.
1.2 Determining the Appropriate Sample Size. It is our understanding that the NFRMPO wants
the results of the survey to be statistically valid for the region as a whole and the following four
subregions: the City of Fort Collins, the City of Greeley, the City of Loveland, and areas outside
these three cities. Given the population and demographic composition of the region, we have
developed four sample sizes for your consideration:
• 400 surveys is the absolute MINIMUM sample size recommended for this survey given
the goal of having statistically valid data for each of the four subregions described above.
The sample would be stratified with 100 completed surveys in each of the four subregions.
The overall results for the region would have a precision of at least +/- 5% at the 95%
ETC Institute (2002) Scope - 3
NFRMPO Survey Services Scope of Work
level of confidence. The overall results for each of the four subregions would have a
precision of at least +/- 10% at the 95% level of confidence.
• 800 surveys. The sample would be stratified with 200 completed surveys in each of the
four subregions. The overall results for the region would have a precision of at least +/-
3.5% at the 95% level of confidence. The overall results for each of the four subregions
would have a precision of at least +/- 7% at the 95% level of confidence.
• 1200 surveys. The sample would be stratified with 300 completed surveys in each of the
four subregions. The overall results for the region would have a precision of at least +/-
2.8% at the 95% level of confidence. The overall results for each of the four subregions
would have a precision of at least +/- 6% at the 95% level of confidence.
• 1600 surveys. The sample would be stratified with 400 completed surveys in each of the
four subregions. The overall results for the region would have a precision of at least +/-
2.5% at the 95% level of confidence. The overall results for each of the four subregions
would have a precision of at least +/- 5% at the 95% level of confidence.
As the total number of completed surveys increases, the precision of the survey improves,
particularly at the subregional level. Cost is a function of two major variables: (1) the length of
the survey and (2) the number of completed surveys. ETC Institute will work with NFRMPO
staff to find the right combination of these two variables to maximize your investment in our
services. Our budget contains the cost for administering a 5-, 10-, 15-, and 20-minute survey.
1.3 Administering the Survey.
Target Sample. Although ETC Institute can administer the survey to an entirely new, randomly
selected sample of residents, we recommend that the NFRMPO consider the option of
administering this survey to some or all of the households that participated in the 2001 Household
Travel Survey. Since the 2001 Household Travel Survey was administered to a stratified random
sample of households that possess the same sampling characteristics requested in this RFP, it
would be possible to draw a statistically valid sample for this survey from the households that
participated in the 2001 Household Travel survey. By administering the survey to some or all of
the same households, the database for this survey could be linked to the household travel survey
database. This would allow analysis of needs and stated preferences data to be linked to actual
travel behavior.
ETC Institute (2002) Scope - 4
NFRMPO Survey Services Scope of Work
Method of Administration. ETC Institute is capable of administering the survey entirely by
phone or entirely by mail. Given the negative impact that caller ID has had on phone survey
response rates in recent years, we recommend administering the survey using a combination of
mail and phone to maximize the overall level of response. Even if people do not respond by mail,
people who receive the mailed version of the survey are significantly more likely to respond to the
survey by phone because they know the survey is legitimate.
Specifically, we recommend the following strategy for administering the survey.
• Phone interviewers working in ETC Institute's call center will rehearse the phone version
of the survey. All interviewers will review the protocol for the administration of the
survey with a supervisor; special attention will be paid to the treatment of non-English
speaking respondents.
• A toll -free phone number to assist respondents with the survey will be operational three -
days before the surveys are mailed (if the mail option is selected).
• ETC Institute will test the survey with at least 20 residents before the survey is
administered. Any problems or issues that are identified will be reported to the NFRMPO
and corrective action will be recommended and taken as appropriate.
• ETC will provide the NFRMPO with sample press releases that can be used to notify the
public about the survey and educate residents about the survey.
• Surveys will be mailed to each of the residents in the sample frame. Only one survey per
household will be sent. Postage -paid envelopes will be provided to each respondent.
• Five days after the surveys are mailed, ETC Institute's phone interviewers will begin
making follow-up phone calls to each of the persons in the sample frame. Phone follow-
ups will significantly increase the response rate. This will greatly reduce the probability
that the results are affected by non -response bias. Non -response bias can be a major
drawback to surveys that are administered by mail or phone alone. Persons who indicate
that have already returned the survey will be thanked. Persons who have not completed
the survey will be given the opportunity to complete the survey by phone.
• Phone follow-ups will be concentrated in areas where the response to the mail survey is
low to ensure the survey is representative of the entire region.
ETC Institute (2002) Scope - 5
NFRMPO Survey Services Scope of Work
• Quality control. Data entry fields will be limited to specific ranges to minimize the
probability of error. The statistical processing system used by our firm alerts data entry
personnel with an audible alarm if entries do not conform to these specifications. In
addition, we routinely select at least 10% of the records at random for verification. A
supervisor will match records in the data bases against the corresponding survey to ensure
that the data entry is accurate and complete.
14 Ensuring Representation for Non -English Speaking Populations. We recognize that there
are many non-English speaking persons living in the region, particularly in the City of Greeley. In
order to ensure that non-English speaking populations are well represented in the sample, we will
do the following:
• The cover letter that is sent with the mail version of the survey will contain information
that is translated into Spanish.
• ETC Institute will establish a toll -free phone number that non-English (and English)
speaking residents can call. Spanish speaking interviewers from our firm will be available
to administer the survey over the phone in Spanish.
• A demographic question will be included in the survey that asks which languages other
than English are spoken in the home. This will allow us to ensure that non-English
speaking populations are well represented in the sample.
1.5 Summaa of ETC Institute's Responsibilities for the Communj& Survey: ETC Institute's
cost proposal includes the following services:
• meeting with NFRMPO personnel to design the survey
• finalizing the methodology for administering the surveys based on input from NFRMPO
staff and others as appropriate (i.e., focus groups and stakeholder interviews if desired)
• designing the survey instrument based on input from the community and NFRMPO staff
• working with the NFRMPO to develop the sample frame of residents to be surveyed
• setting up the database for the survey
ETC Institute (2002) Scope - 6
NFRMPO Survey Services Scope of Work
• conducting a pretest of the survey
• providing a sample press release to the NFR2vfPO that explains the purpose of the survey
• establishing a toll -free phone number for the residents to contact if they have questions
during the survey
• drafting the cover letter for the survey (if mail option is selected)
• printing the general resident surveys (if mail option is selected)
• printing cover letters (if mail option is selected)
• all postage (outbound and return) (if mail option is selected)
• printing postage -paid return reply envelopes (if mail option is selected)
• labor for phone interviews
• long distance charges
• data entry for all completed surveys
• tabular results for all questions on the survey
• banner crosstabulations that show the results of the survey for up to 5 demographic
variables (i.e., by age, gender, length of residency, location, income, etc.)
• a CD-ROM with all data files along with 20 hard copies of the final report (the final report
will be a maximum of 25 pages in length and will contain an executive summary, charts,
and tables)
• a follow-up meeting to present the results to NFRMPO officials
• Provide input into the design of the survey
• Approve the survey instrument
ETC Institute (2002) Scope - 7
PROPOSALFORM
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Please indicate the methodology that this survey will follow (include in proposal attachment)
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Please indicate the length of time that this survey will take to conduct: wee
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Please indicate the timeframe during which this survey will be conducted: gu 4
Please enter the price of conducting this
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SIGNATURE AND TITLE
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COMPANY NAME
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ADDRESS: STREET
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TYPED OR PRINTED NAME AND TITLE
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AREA CODE TELEPHONE NUMBER
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CITY STATE ZIP DATE
2
NFRMPO Survey Services Scope of Work
• Provide a signed cover letter that will accompany the mailed version of the survey (if mail
option is selected)
• Place notices in local newspapers and/or other media to inform residents about the survey;
ETC Institute will provide sample press releases
Identify requests for subanalysis of the data as appropriate
1.7 Project Schedule for the Community Survey
Weeks 1-3
• Initial meeting to discuss survey goals & objectives
• ETC Institute provides NFRMPO with a draft survey
• NFRMPO staff review the content of the draft survey and provide feedback to ETC
Institute
• ETC Institute revises the survey based on input from staff
• ETC Institute provides the NFRMPO with the final sampling plan specifications
Weeks 4-S
• ETC Institute conducts a pre -test of the survey
• Results of the pre -test are reported to the NFRMPO
• NFRMPO approves the survey instrument
• Press releases issued
• Survey administration process begins
Weeks 6-8
• Survey is administered
• Status report delivered to the NFRMPO
Weeks 9-12
• Survey administration is completed
• First line tabular results provided to the NFRMPO
• Final report submitted
• On site visit to present the results to community leaders
ETC Institute (2002) Scope - 8
NFRMPO Survey Services Scope of Work
Optional Analysis and Tasks
ETC Institute has outlined three optional services below. The cost of the optional services would
be negotiated based on the needs of the NFRMPO. The cost would be calculated at the hourly
rate for additional services provided with this proposal.
3.1 Importance -Satisfaction An is a unique tool that allows public officials to better
understand both of these highly important decision making criteria for each of the services they
are providing. The Importance -Satisfaction rating is based on the concept that public agencies
will maximize overall citizen satisfaction by emphasizing improvements in those areas where the
level of satisfaction is relatively low and the perceived importance of the service is relatively high.
ETC Institute will develop an Importance -Satisfaction Matrix to display the perceived importance
of core transportation needs against the perceived quality of service delivery. The two axes on
the matrix will represent Satisfaction and relative Importance.
ETC Institute currently provides this analysis for several governmental organizations. The I-S
(Importance -Satisfaction) matrix allows public officials to analyze the survey data as described
below. A copy of a matrix is provided at the top of the next page.
• Meeting Priorities (above average importance and above average satisfaction). This
area shows where the agency is meeting resident needs. Items in this area have a
significant impact on the resident's overall level of satisfaction. The agency should
maintain (or slightly increase) emphasis on items in this area.
• Exceeding Expectations (below average importance and above average satisfaction).
This area shows where the agency is performing significantly better than residents the
organization to perform. Items in this area do not significantly impact the resident's
overall level of satisfaction. The agency should maintain (or slightly decrease) emphasis
on items in this area.
• Areas of Major Concern (above average importance and below average satisfaction).
This area shows where the agency is not performing as well as residents expect the agency
to perform This area has a significant impact on resident satisfaction. The agency should
DEFINITELY increase emphasis on items in this area.
• Less Important (below average importance and below average satisfaction). This area
shows where the agency is not performing well relative to the agency's performance in
other areas; however, this area is generally considered to be less important to residents.
This area does not significantly impact the resident's overall level of satisfaction because
the items rated are less important to residents. The agency should maintain current levels
of emphasis on items in this area.
ETC Institute (2002) Scope - 9
NFRMPO Survey Services Scope of Work
MODOT Highway Feature
Performance Matrix
(points on the graph show deviations from the mean condition and importance ratings gry i by Road Rally Participants)
underlined areas reflect statewide condition
Ra <a 96
8
N
m
C
_
o
m
d'
8
C
0
E
O
C
U
Lower Importance Higher
Importance Ratings Importance
mean impo
nce=
Exceeding Expectations
Meeting Priorities
lower importance higher satisfaction
higher pof'anceJhgher satisfaction
Sight distance
Signage5gnals
. ...............___
;Ease dgetting cnloR
Landscaping Horizontal/verticel alignment
Striping
Trefic}kw
• Smoothness
Lane W idth
Phvsipl corxtion of surface
Shoulder Width
Less Important
Areas of Concern
lower importance4ower satisfaction
higher irportancePawer satisfaction
3.2 Conduct Consensus Building Workshops. At the end of the project, ETC Institute could
facilitate a workshop with senior managers and/or elected officials from the region. The
workshop would be designed to build consensuses around four to five "top priorities" for the
region based on the results of the surveys. The workshop will help set the stage for acceptance of
the recommendations as well as action that would lead to the implementation of initiatives that
will support the recommendations.
3.3 Trip Rate Survey of Person Under Age lti. The 2001 Household Travel Survey was not
administered to persons under age 16. In order to determine the number of trips that are made
per day by children in the region, ETC Institute could append this survey with a series of
questions about the number of trips that each person in the household took on a typical weekday.
Unlike the Household Travel Survey, detailed address information would not be gathered. This
survey would focus on the number of trips, purpose, and mode only.
ETC Institute (2002) Scope - 10
City of Pasadena
Regional Transportation Survey
Thank you for agreeing to participate in this important survey. The City of Pasadena will use
your input to help set community transportation priorities. When you are finished, please
return your survey in the enclosed postage -paid envelope.
1. How many years have you lived in Pasadena? years
2. How many operating vehicles (cars, motorcycles, vans) do you have in your household?
vehicle(s)
3. What is your employment status?
_(1) Employed outside the home [Answer Q3a-3c]
_(2) Student [GO TO Q41
_(3) Operate home -based business [GO TO Q4]
_(4) Not currently employed [GO TO Q41
_(5) Retired [GO TO Q4]
3a. In which city do you work?
3b. What method of transportation do you normally use to go to work?
_(1) Car/truck--drive alone _(6) Bicycle
_(2) Carpool _(7) Public transit (bus/train/shuttle)
_(3) Vanpool (8) Motorcycle
_(4) Walk (9) Other:
_(5) Taxi
3c. How many miles is your place of employment from your home? miles
4. During a typical week, how many days do you do the following: (circle the corresponding
number of days below)
Ono nnedny two dp three d fmirduys tiv d d 'x�seven �d vs
(A) Drive a car/truck alone ........ 0 ..........1 ..........2 ..........3 ........... 4.......... 5.......... 6.......... 7
(B) Carpool...............................0..........1..........2..........3...........4..........5..........6..........7
(C) Vanpool..............................0..........1..........2..........3...........4..........5..........6..........7
(D) Ride the bus/train/shuttle ...... 0 ..........1 ..........2 ..........3 ........... 4.......... 5.......... 6.......... 7
(E) Ride a motorcycle ...............0 ..........1 ..........2 ..........3 ........... 4.......... 5.......... 6.......... 7
(F) Walk (other than exercise) ... 0 ..........1 ..........2 ..........3 ........... 4.......... 5.......... 6.......... 7
(G) Work from your home ........0 ..........1 ..........2 ..........3 ........... 4.......... 5.......... 6.......... 7
(H) Ride a bicycle......................0 ..........1 ..........2 ..........3 ........... 4.......... 5.......... 6.......... 7
5. During atypical week, how many days do you do the following to avoid traffic congestion:
(circle the corresponding number of days below)
(A)
Take a different route ..........
0 ..........
I ..........2 ..........3
...........
4..........
5.......... 6..........
7
(B)
Travel at different times ......0
..........1
..........2 ..........3
...........
4..........
5..........
6..........
7
(C)
Stay home ...........................0
..........1
..........2 ..........3
...........
4..........
5..........
6..........
7
(D)
Listen to traffic reports .......0
..........
I ..........2 ..........3
...........
4..........
5..........
6..........
7
(E)
Ride the bus/train/shuttle .....
0 ..........I
..........2 ..........3
...........
4..........
5..........
6..........
7
(F)
Carpool...............................0..........I
..........2..........3...........4..........5..........6..........7
(G)
Vanpool...............................0..........I
..........2..........3
...........4..........
5..........6..........7
TRANSPORTATION SYSTEM ISSUES
6a. Overall, would you rate the transportation system in the City of Pasadena as
excellent, good, average, or poor?
_(1) excellent _(4) poor
_(2) good _(9) don't know
_(3) average
6b. Overall, would you rate the transportation system in the five -city region of Burbank,
Pasadena, Glendale, South Pasadena, and La Canada Flintridge as excellent, good,
average, or poor?
_(1) excellent _(4) poor
_(2) good _(9) don't know
_(3) average
7. Several components of the region's transportation system are fisted below. For each one,
please indicate whether you are very satisfied, somewhat satisfied, or not satisfied with the
item by circling the corresponding number below: ("don't know" indicates that you are
not familiar with the item being rated; "neutral" indicates that you do not have a strong
opinion either way) very Somewhat Not Don't
Satisfied Satisfied Neutral Satisfied Know
(A) Ease of travel by car on freeways ...................... I ............... 2............ 3............. 4........... 9
(B) Ease of travel by car on major city streets .......... 1 ............... 2 ............ 3............. 4........... 9
(C) Ease of travel by bicycle....................................1 ............... 2............ 3............. 4........... 9
(D) Ease of travel from your home to work ............. I ............... 2 ............ 3 ............. 4........... 9
(E) Ease of using commuter/light rail transportation 1 ............... 2 ............ 3............. 4........... 9
(F) Ease of using public bus transportation..............1 ............... 2............ 3............. 4........... 9
(G) Ease of using local shuttle services .................... I ...............2............ 3.............4...........9
(H) Ease of north/south travel in the region ............. I .............. 2 ............ 3 ............. 4......... 9
(I) Ease of east/west travel in the region ................. 1.............. 2 ............ 3............. 4......... 9
(.I) Airport services in the region ............................ I .............. 2 ............ 3............. 4......... 9
S.
For each of the following, indicate whether you see this as a 'Current Problem, 'Emerging
Problem,' or'Not a Problem' in Pasadena. (Circle the corresponding number)
Current Emerging Not a
Don't
(A)
Congestion on freeways in the region .........................
Problem Problem P_rW&M
1...............2............. 3...............9
Know
(B)
Congestion on major city streets ................................
I ...............2............. 3...............9
(C)
Air quality.................................................................
I ...............2............. 3...............9
(D)
Truck traffic..............................................................
1...............2............. 3...............9
(E)
Lack of public transportation services
........................ 1...............2............. 3...............9
(F)
Lack of bicycle routes ...............................................
I ...............2............. 3...............9
(G)
Pedestrian safety ........................................................1...............2.............
3...............9
PUBLIC TRANSIT
9a. How would you rate the availability of regional public transit in Pasadena?
_(1) excellent (4) poor
(2) good (9) don't know
_(3) average
9b. Hoer would you rate the availability of local public transit in Pasadena?
_(1) excellent _(4) poor
(2) good (9) don't know
(3) average
10. Several components of the region's public transportation system are listed below. For
each one, please indicate whether you are very satisfied, somewhat satisfied, or not
satisfied with the item by circling the corresponding number below: ("don't know"
indicates that you are not familiar with the item being rated; "neutral' indicates that
you do not have a strong opinion either way)
Very Somewhat Not Don't
Satisfied Satisfied Neutral S3tisfeAJ Know
(A) Availability of information about public
transit services in the region ......................... I ............... 2 ............ 3 ............. 4........... 9
(B) Destinations served by public transit..................1 ............... 2............ 3............. 4........... 9
(C) Distance to the nearest public transit stop
fromyour home ........................................... I ............... 2 ............ 3 ............. 4........... 9
(D) The frequency of bus service ............................. I ............... 2 ............ 3 ............. 4........... 9
(E) The frequency of rail service .............................1 ............... 2 ............ 3 ............. 4........... 9
(F) Hours and days transit service is provided......... I ............... 2............ 3............. 4........... 9
(G) Ease of transferring from one public transit
system to another (i.e., bus to rail) ............... I .............. 2 ............ 3............. 4......... 9
11. Which of the following are reasons that you do not use public transportation more often?
(check all that apply)
(OI) Service is not available near my home
(02) Service is not offered to destinations I visit frequently
_(03) I don't know how to use the service (need information about routes/fees/schedules)
(04) I had a bad experience with the service (treated poorly, arrived late, did not feel safe)
_(05) It takes too long to get to destinations compared to travel by car
(06) The service is confusing to use
_(07) Service is not offered when I need it
_(08) It's too expensive
_(09) Buses do not come by stops frequently enough
_(10) I just prefer to drive
_(11) Other:
12. Would you use public transportation more often if improvements were made to address
the reasons you listed in question #11?
(1) Yes _(2) No
13. How many blocks from your home would a public transit stop need to be located for you
to consider using public transit instead of a car?
block(s)
14. How frequently (in minutes) would a bus or other form of public transit need to be
scheduled to arrive at stops for you to consider using public transit instead of a car?
Every minutes
15. Some factors that could encourage you to use public transit or increase your use of public
transit are shown below. Using a scale of 1 to 5, where 1 means 'very unlikely" and 5
means "very likely," please rate how likely each factor would be to encourage you to use
public transit at least once a week [or one more day per week if you are a current user].
Very Very Not
Unlikely Neutral Likely Applicable
(A) The cost of parking where you work or
go frequently increases .................................. I......... 2.........3 ........ 4....... 5.......... 9
(B) The time it takes you to find parking increases ... 1 ......... 2.........3 ........ 4....... 5.......... 9
(C) The time it takes to get to work by car increases
by 5 minutes due to traffic congestion ............ I ......... 2.........3 ........ 4....... 5.......... 9
(D) The time it takes to get to work by car increases
by 10 minutes due to traffic congestion .......... I......... 2.........3 ........ 4....... 5.......... 9
(E) Transit stops are located closer to your home ... I......... 2.........3 ........ 4....... 5.......... 9
(F) Transit stops are located closer to the place
you work or want to go ................................. I......... 2.........3 ........ 4....... 5.......... 9
(G) Buses/trains are scheduled to arrive at stops
morefrequently ............................................. I......... 2.........3 ........ 4....... 5.......... 9
(H) You are better informed about the availability
of public transit services ................................. I......... 2 .........3 ........ 4....... 5.......... 9
(I) Your employer provided incentives to use
public transit services....................................1......... 2.........3 ........ 4....... 5.......... 9
TRANSPORTATION PRIORITIES
16.
Please indicate how important you think
each
of the following transportation
improvements should be in the region's long range transportation plan by
circling the
corresponding number below.
Very
Somewhat Not
Not
1
> Snre
(A)
Adding lanes to freeways in the region .......................
I...............
2 ............ 3 ..........4
(B)
Improving the regional airport in Burbank.................1...............
2 ............ 3 ..........4
(C)
Improving public bus transportation between the
city where you live and other cities in the region I ...............
2............ 3 ..........4
(D)
Improving public shuttle service within the city
whereyou live....................................................I
...............
2 ............ 3 ..........4
(E)
Adding bike routes on city streets ..............................
I...............
2 ............ 3 ..........4
(F)
Developing good pedestrian walkways between
housing areas, schools and commercial areas ........1
...............
2............ 3 ..........4
(G)
Extending light rail/commuter rail services .................
I...............2............
3 ..........4
(H)
Maintaining existing streets and highways ..................
I...............2............
3 ..........4
17. Which THREE of the items listed above do you think should be the top priorities for
improving transportation in the region? [Use the letters for your top 3 choices below
using the letters from Q 16 above]
1st 2nd 3rd
18. Which TWO of the following highway projects do you think should receive top priority?
(check up to TWO from the list below)
_(1) Improving the flow of Traffic on Interstate 5
_(2) Improving the flow of Traffic on Interstate 110
(3) Improving the flow of Traffic on Interstate 134
_(4) Improving the flow of Traffic on Highway 210
(5) Improving the interchange of Interstate 5 and Highway 134
_(6) Completing the 710 Freeway
19. How supportive would you be of increasing funding for public transportation if the
additional funding were used to provide bus/rail service to areas not currently served,
expand the hours that service is offered, provide more frequent service, and provide
more service on weekends. (Check one)
_(1) Very supportive (3) Not sure
(2) Somewhat supportive _(4) Not supportive
To ensure our survey is representative of the community, Please provide the following:
20. How many persons in your household, ages 16 and older, are dependent on public
transit or rides from friends/relatives because they do not have a car or do not drive?
persons
21. Countin¢ ov urself, how many people regularly live in your household?
22. How many persons in your household countinyourself) , are?
Under age 5
20 - 24 years 55-64 years
5 - 9 years
25 - 34 years 65+ years
10 - 14 years
35 - 44 years
15 - 19 years
45 - 54 years
23. Would you say your total Household income is:
_(1) Under $30,000 (3) $60,000 to $99,999
(2) $30,000 to $59,999 _(4) $100,000 plus
24. Which of the following best describes your race? (Check all that apply)
(1) African American/Black (4) White/Caucasian
(2) American Indian (5) Other:
(3) Asian/Pacific Islander
25. Are you or other members of your household of Hispanic, Latino, or other Snanish
ancestry? (I) Yes (2) No
26. Are any members of your household of Armenian ancestry? (I) Yes (2) No
27. Do you or other members of your household speak a language other than English in
your home? (Check one)
(1) Yes If Yes, which one?
_(2) No
28. Your gender: _(1) Male _(2) Female
Nashville Regional Transportation Funding Survey
Date: Phone Number:
Interviewer:
This is . I am calling on behalf of the Nashville Area metropolitan planning
organization. They are an association of local governments in a five -county region consisting of
Davidson, Rutherford, Sumner, Wilson, and Williamson counties. The reason I am calling is that
we are gathering input from residents in order to plan improvements to the region's
transportation system.. Is now a convenient time to ask you a few questions?
1. Counting vourself, how many people regularly live in your household?
2. How many people in your household (counting yourself) are?
Under age 5
Ages 20-24 Ages 55-64 _
Ages 5-9
Ages 25-34 Ages 65-74 _
Ages 10-14
Ages 35-44 Ages 75+
Ages 15-19
Ages 45-54
3. lam going to read you a short list of community needs. Using a five -point scale where '5'
means 'Very Satisfted'AND I' means "Very Dissatisfied," please indicate how satisfied
you are with the overall quality of each the following items in the five -county Nashville
region.
Very Very
Satisfied Neutral Dissatisfied
(A) Overall quality of public safety
services, such as police & fire ........... 5..............4................. 3 ................. 2 ............... I
(B) Overall quality of public education ...... 5 ..............4................. 3 ................. 2...............1
(C) Overall quality of parks and trails ........5 .............. 4 ................. 3 ................. 2 ............... I
(D) Overall quality of the region's
transportation system.......................5..............4................. 3................. 2...............1
(E) Overall quality of stormwater
management/flood prevention .........5 .............. 4 ................. 3 ................. 2...............1
4. Which THREE of these areas do you think should receive the most increase in funding
over the next five years? [Write the letters for their top 3 choices using the list in Q #3]
in 2' —
5. Overall, how satisfied are you with the transportation system in the County Where You
Live? [read list]
(5) Very Satisfied
_(4) Satisfied
_(3) Neutral
(2) Dissatisfied
(1) Very Dissatisfied
6. How much do you think the current level of funding for transportation in the five -county
Nashville region should change over the next five years? [read list]
(1) Should be reduced
_(2) Should stay the same
_(3) Should be somewhat greater than it is now
(4) Should be much greater than it is now
7. I am going to read you a list of ways that transportation funds are spent.
.....s ....../,...,G.,.n ICx.nn.,c.. OF/— r A D/]F A AM 1/1.,,,....... ..
Percentage, "please indicate what portion of the region's trai
spent in each of the following areas over the nextfive years:
Very Not
Important Neutral Important
(A) Building New roads and highways ....... 5 .............. 4 ................. 3 ................. 2...............1
(B) Improving Public transit (bus &
perhapsrail).....................................5..............4................. 3 ................. 2...............1
(C) Improving transportation services for
the elderly & persons with disabilities..5..............4.................
3.................
2...............1
(D)
Widening existing roads
(e.g., more lanes) .............................5 ..............4
................. 3
................. 2 ...............
I
(E)
Maintaining existing roads and
bridges.............................................5 ..............
4
................. 3
................. 2...............1
(F)
Improving airports ..............................5 ..............4
................. 3
................. 2...............1
(G)
Improving sidewalks ...........................5 ..............
4
................. 3
................. 2 ...............
I
(H)
Expanding bicycle facilities .................5..............4.................
3.................
2...............I
(I)
Improving traffic management (traffic
signaltiming)...................................5 ..............
4
................. 3
................. 2...............1
8. If a tax increase were proposed at a future election to fund transportation improvements
in the five -county Nashville region, which THREE items from the list I just read would
you support MOST? [Write the letters for their top 3 choices using the list in Q #7]
—-
9. Which ONE would you be the LEAST likely to Support? [Write the letter for their top
choice using the list in Q #7]
lable of Contents
Firm Description
10. How supportive would you be of establishing a regional transportation fund that would
help pay for regional transportation improvements in the five -county, metropolitan
Nashville area?
_(1) Very supportive
_(2) Somewhat supportive
_(3) Not sure
_(4) Not supportive (ask #IOa)
10a. [ONLY IF NOT SUPPORTIVE] What is the main reason that you are not
supportive of establishing a regional transportation fund?
_(1) I'm concerned that my county would not get its fair share
_(2) Transportation improvements are not a high enough priority
_(3) I need more information to make a decision
_(4) Other:
11. I am going to read you a list of funding sources that could be used to fund transportation
improvements in the five -county Nashville region. For each one, please indicate whether
you would be very supportive, somewhat supportive, or not supportive of using the source
of revenue:
Very Somewhat Not Not
4innortive $gnnnrtive .Sore $R I�01'hYE
(A) Sales Tax............................................................ 1...............2 .............. 3 .............. 4
(B) Wheel Tax........................................................... I ...............2 .............. 3.............. 4
(C) Vehicle Emission Testing Fees .............................. I ...............2 .............. 3 .............. 4
(D) Gasoline Tax ........................................................ I ...............2 .............. 3 .............. 4
(E) Toll Roads.......................................................... 1...............2 .............. 3 .............. 4
(F) Development (impact) Fees ................................. I ...............2 .............. 3 .............. 4
12. If a SALES TAX increase were proposed at a future election to fund transportation
improvements in the five -county Nashville area, what is the maximum increase in the
sales tax rate you would be willing to support? [read list]
_(0) 2 cent increase
_(1) 1 cent increase
_(2) 3/4 cent increase
_(3) 1/2 cent increase
(4) 1/4 cent increase
_(5) 1/8 cent increase
_(0) NOTHING
13. If a GAS TAX increase were proposed at a future election to fund transportation
improvements in the five -county Nashville area, what is the maximum increase per
gallon that you would you be willing to support? [read list]
_(1) 10 cents per gallon
_(2) 5 cents per gallon
_(3) 3 cents per gallon
_(4) 2 cents per gallon
(5) 1 cent per gallon
_(0) NOTHING
I'd like to conclude our survey by asking you a few demographic questions to ensure that our
sample is representative of the people who live in the region.
14. What is your age?
_(1) Under 20 _(4) 35 to 44 _(7) 65 to 74
_(2) 20 to 24 _(5) 45 to 54 _(8) 75+
_(3) 25 to 34 _(6) 55 to 64
15. What is your employment status?
_(1) Employed outside the home [Answer Q15a-15b]
_(2) Student [GO TO Q161
_(3) Operate home -based business [GO TO Q16]
_(4) Not currently employed [GO TO Q16]
_(5) Retired [GO TO Q16]
15a. How many miles is your place of employment from your home?
miles
15b. What method of transportation do you normally use to go to work?
_(1) Car/truck--drive alone
_(2) Carpool
_(3) Vanpool
_(4) Walk
_(5) Taxi
_(6) Bicycle
(7) Bus (Public transit)
_(8) Motorcycle
(9) Other:
16. In which county do you live?
_(1)
Davidson
_(2)
Rutherford
Sumner
_(3)
(4)
Williamson
_(5)
Wilson
17. Would you say your total annual household income is:
(1) Under $20,000 (4) $60,000 to $99,999
(2) $20,000 to $39,999 (5) $100,000 & up
_ (3) $40,000 to $59,999 _ (6) not provided
18. Which of the following best describes your ethnic background?
(1) White (4) African -American
_(2) Hispanic/Latino _(5) Asian/Pacific Islander
(3) American Indian _(6) Other
19. Gender of the respondent: _(I) Male _(2) Female
THANKS FOR YOUR TIME -THIS CONCLUDES THE SURVEY
References
Multiple Community
Transportation
SurveysProjects
including the Greater
Kansas City Household
Travel Survey & the
Metropolitan Kansas
City Transit Demand
Assessment
Fall 2001 Regional
Household Travel Survey
of Reisdents in the North
Front Range of Colorado
Regional Commuter
Travel Survey of
Residents and Employees
in Southern California
References - ETC Institute
Metropolitan Planning Organizations
• DAVID WARM, Executive Director
or Mel Henderson, Transportation Director
Mid -America Regional Council (MPO, Greater Kansas City)
300 Rivergate Center
600 Broadway
Kansas City, Missouri 64105
(816)474-4240
ETC Institute Project Manager: Chris Tatham
• SUZETTE THEIMAN, Director of Transportation
North Front Range Metropolitan Planning Organization
(The MPO for Northeastern Colorado)
233 Matthews
Fort Collins, Colorado
(970)416-2257
ETC Institute Project Manager: Chris Tatham
• GREG BERMAN, Director of Transportation
Chair of the Arroyo Verdugo Subregion of the
Southern California Association of Governments
141 N. Glenoaks
Burbank, California
(818)238-5263
ETC Institute Project Manager: Chris Tatham
725 W. Frontier Circle, Olathe, Kansas 66061 ■ (913) 829-1215 0 Fax (913) 829-1591
References - ETC Institute
State Departments of Transportation
KDOT PROJECTS
Kansas Department of Transportation
• TERRY HEIDNER
Multiple Statewide and
Regional Surveys of
Director of Planning, KDOT
Kansas Residents
(785) 296-2252
on a Wide Range of
ETC Institute Project Manager: Chris Tatham
Transportation Issues
• ALAN SPICER
Assistant Planning Bureau Chief, KDOT
(785) 296-3470
ETC Institute Project Manager: Chris Tatham
MoDOT PROJECTS
Missouri Department of Transportation
• KEVIN KEITH
Multiple Statewide and
Regional Surveys of
Chief Engineer, MoDOT
Kansas Residents
105 West Capitol Avenue
on a Wide Range of
Jefferson City, Missouri 65102
Transportation Issues
(573) 751-3692
ETC Institute Project Manager: Chris Tatham
• JAY BLEDSOE
Senior Management Engineer, MoDOT
(573)751-3634
ETC Institute Project Manager: Chris Tatham
Transit Agencies
Multiple Surveys to
• ALICE AMREIN, Director of Transportation
Gather Input About
Johnson County Government
Transit Needs in the
Olathe, KS 66061
Community
(913) 782-2210
ETC Institute Project Manager: Chris Tatham
Multiple Surveys to
Gather Input About
0 MARCIA BERNARD, Director of Transportation
Transit Needs in the
Unified Government of Kansas City and Wyandotte
Community
County One McDowell Plaza
Kansas City, KS
(913)573-5311
ETC Institute Project Manager: Chris Tatham
725 W. Frontier Cimle, Olathe, Kansas 66061 0 (913) 829-1215 ■ Fax (913) 829-1591
Cost and Compliance Documents
Fixed Pricing Worksheet - NFRMPO Community Transportation Survey
Submitted by. ETC Institute
# of Completed Surveys
400 800
1200
1600
precision w/95% level of confidence at MPO level
precision w/95% level of confidence for Subregions
+/- 5%
+/-10%
+/-3.5%
+/-7%
+/-2.8%
+/.5%
+/-2.5%
+/-5%
Survey Fees include 2 on -she visit to develop the survey
5-minute survey (approx 2 pages)
instrument & present results
$7,000
$13,000
$18,000
$20,500
10-minute survey (approx 4 pages)
15-minute survey (approx 6 pages)
$8,320 $15,640
$9,720 $18,440
$21,960
$26,160
$25,780
$31,380
20-minute survey (approx 8 pages)
$10,960
$20,920
$29,880
$36,340
Tabular Data (overall results)
No charge
No charge
No charge
No charge
Formal Report w/narrative summary, charts, etc.
Sub Analysis/Banner Crosstabulations of data
Optional Services
15 Stakeholder Interviewers
4 Focus Groups (includes travel)
Additional Trip Rate Data Collection
Additional On Site Visits (per day)
Additional Analysis Options (billed at hourly rate)
$1,000
$1,500
$1,500
$2,000
$1,200
$2,200
$2,200
$3,200
$1,500
$1,500
$1,500
$1,500
$8,800
$8,800
$8,800
$8,800
$2,500
$5,000
$7,500
$10,000
$1500 plus travel
$1500 plus travel
$1500 plus travel
$1500 plus travel
$150/hour
$150/hour
$150/hour
$150/hour
Total Cost Rancte
Low(assumes sminutesurvey, report, and crosstabs)
$9,200
$16,700
$21,700
Mid1(assumes l4minutesurvey, report, and crosstabs)
$10,520
$19,340
$25,660
MId2 (assumes is -minute survey, report, and crosstabs)
$11, 920
$22,140
$29,860
High(assumes zo-minutesurvey, report, and crosstabs)
$13,160
$24,620
$33,580
Example (800
% of Total to Be
surveys for
Payment Schedule
Billed
Option Mld71
Task 1.1 Design Survey
15%
$ 2,901
Task 1.2 Develop Sample Plan
10%
$ 1,934
Task 1.3 Administer Survey
60%
$ 11,604
Task 1.4 Final Report/Presentation
15%
$ 2,901
Total
100%
$ 19,340
$25, 700
$30, 980
$36, 580
$41, 540
o
Time to
Key Staff
Prole
C. Tatham
15%
E. Tatham
10%
R. Vine
5%
Missouri
MoC�OTf05
West Capitol Avenue
Department
P.O. Box 270
Jefferson City, MO 65102
of Transportation
--""'
(573) 751-2551
Fax (573) 751-6555
Henry Hungerbeeler, Director
WWW.Modot.state.mo.us
January 9, 2002
Ms. Elaine Tathom
ETC Institute
725 W. Frontier Lane
Olathe, KS 66061-7203
Dear Ms. Tathom:
The Missouri Department of Transportation (MoDOT) has completed the review of your annual
update as a Disadvantaged Business Enterprise (DBE). Based upon the annual update
application, it has been determined that your firm remains qualified for participation in the DBE
Program. This approval is effective on this date and remains valid until January 1, 2003. You
will once again be required to complete an annual update next year, at the time of your
certification anniversary date.
You must immediately notify this office of any events or changes related to the management,
equipment, scope of work, or any other circumstances affecting the ownership and/or control of
your firm. Failure to notify this office of such changes may jeopardize your certification. If you
have any questions, please feel free to contact me at (573) 526-8166.
Sincerely,
Sharon M. Taegel
External Civil Rights Administrator
Our mission Is to preserve and Improve Missouri's transportation system to enhance safety and encourage prosperity.
Kansas Department of Transportation
`'� Kansas Department of Commerce and Housing
OFFICE OF ENGINEERING SUPPORT
BELL GRAVES Docking State Office Building
Governor Topeka, Ks 66612
(785) 296-7940
fax (785) 296-0723
March 19, 2001
Ms. Elaine Tatham
ETC Institute
725 W. Frontier
Olathe, KS 66061
Dear Ms. Tatham:
Subject: Single Source DBE Certification
As a result of our investigation, evaluation and certification process, it has been determined
that your firm will be certified as a Disadvantaged Business Enterprise until January 15, 2004. On
or before this date, your firm will need to reapply for certification to continue in the Single Source
Certification Program. Your firm will be listed as:
Management consulting, market research & public participation
Should any aspect of your fine undergo, a change (ownership, equipment, expertise,
address or telephone), please notify this office in writing within 30 days. Failure to do so is
considered lack of cooperation under 49 CFR and may result in your firm becoming ineligible.
Yours truly,
HAROLD T. BENOIT, CHIEF
OFFICE OF ENGINEERING SUPPORT
Administrative Officer
HTB:SEG:mpa
Firm Description
f,N
STATE OF OKLAHOMA
DEFAmT T
OF COMWRCE
April 12, 2001
Ms. Elaine Tatham
ETC Institute
725 W. Frontier Circle
Olathe, KS 66061
Dear Ms. Tatham:
RE: WBE Certification Application #00212
900 North Stilts MmOe / P. O. Box 26980
OklahomaC Y.Oklahoma 73126-0980 U.S.A
R1:(405)815-6552 Fu:(405)815-5199
Inasmuch as your application for re -certification as a Women -Owned Business
Enterprise meets all program requirements pursuant to Title 74 O.S. 1991, Section
5010.5, we are hereby granting you re -certification of your business.
Your certification with the State of Oklahoma WBE Certification Program is
valid for five years unless one of the following events occur:
1. There is a change in ownership or daily management to person other than those
upon whom certification was based; of
2. The business exceeds "small business" size standard for their industry as
defined by 15 U.S.C., Section 632 or
3. The business ceases to exist as an independent operation; or
4. There is any change that if it has occurred before certification would have been
prevented the applicant from being certified by the Oklahoma Department of
Commerce.
Congratulations and we wish you continued business success and increased
contracting opportunities as a result of your WBE Certification.
Program
Firm Experience
ETC
FIRM DESCRIPTION & CAPABILITIES
ETC Institute is a 62-person, market research firm that specializes in the design and administration of
market research for state and local governmental organizations. Areas of emphasis include:
community attitude surveys, customer satisfaction research, benchmarking analysis, employee
surveys, business surveys, focus groups and stakeholder interviews. The company is woman -owned
and certified as a Disadvantaged Business Enterprise (DBE). Since 1982, ETC Institute has completed
research projects for city and county governments in 37 states and maintains benchmarking data for more
than 100 communities. ETC Institute has designed and administered more than 750 statistically valid
surveys and our team of professional researchers has moderated more than 700 focus groups and 1400
stakeholder meetings. Our ability to interpret and to provide guidance based on the results of statistically
valid community -based research for city and county governments leaders is unparalleled.
ETC Institute's experience in statistically valid, community -based survey research is unmatched. During
the past four years, ETC Institute has conducted citizen surveys for the following cities and counties:
• Alexandria, Virginia
• Arlington County, Virginia
• Aurora, Colorado
• Burbank, California
• Burlington, Vermont
• Calgary, Alberta (Canada)
• Casper, Wyoming
• Claremont, New Hampshire
• Colorado Springs, Colorado
• Columbia, Missouri
• Columbus County, Ohio
• DeKalb County, Georgia
• Denver, Colorado
• Des Moines, Iowa
• Fairfax County, Virginia
• Fort Lauderdale, Florida
• Fort Worth, Texas
• Glendale, Arizona
• Greenville, South Carolina
• Henderson, Nevada
• Independence, Missouri
• Johnson County, Kansas
• Kalamazoo, Michigan
• Kansas City, Missouri
• Long Beach, California
• Mesa, Arizona
• Minneapolis, Minnesota
• Naperville, Illinois
• New Haven, Connecticut
• Norfolk, Virginia
• Oakland, California
• Oklahoma City, Oklahoma
• Olathe, Kansas
• Overland Park, Kansas
• Provo, Utah
• Rock Island, Illinois
• Rockville, Maryland
• Sioux Falls, South Dakota
• St. Louis County, Missouri
• Tempe, Arizona
• Tucson, Arizona
• Tulsa, Oklahoma
• Westland, Michigan
• Wichita, Kansas
ETC Institute Finn Qualifications - 1
Firm Experience
Experience in the State of Colorado. ETC Institute has conducted community surveys for nearly a
dozen organizations in the state of Colorado. Current and former clients in the State of Colorado during
the past three years include:
➢ The North Front Range Metropolitan Planning Organization
➢ The Pikes Peak Area Council of Governments
➢ The City and County of Denver
➢ The City of Aurora
➢ Canon City
➢ The City of Castle Rock
➢ Clear Creek County
Surveys of Underserved/Environmental Justice Groups. ETC Institute excels in the recruitment of
traditionally underserved populations to participate in community surveys. These populations include non-
English speaking persons, persons with disabilities, low-income mothers with children, inner city and rural
poor, and the elderly.
Employee Surveys: ETC Institute has an internal division that specializes in the design of employee
surveys for state and local governmental organizations. The division, which is led by Dr. Robert Cicerone,
helps state and local agencies integrate the results of external customer surveys with the results of
employee surveys to develop performance measurements that are designed to enhance organizational
performance.
Our Research is Implementation Oriented: ETC Institute specializes in helping organizations use
market research to make better decisions. During the past four years, the results of our market research
have lead to more than $2 billion in funding initiatives by state, municipal and county governments as well
as numerous nonprofit organizations. Projects that have been funded include a wide range of community
redevelopment projects, transportation initiatives, improvements to schools and health care institutions,
water and electrical utility improvements, tourism attractions, neighborhood improvements, downtown
revitalization projects, open space acquisition and park improvements, and the development of numerous
specialized leisure facilities such as community centers, aquatic centers, and sports facilities.
MAJOR ACCOMPLISHMENTS/AWARDS
Since 1990, the principals and associates at ETC Institute have conducted research that has facilitated
the passage of a multi -billion dollar transportation plan for the State of Kansas; the acquisition of
more than ten million dollars of federal funding for the development of commuter rail in Johnson
County, Kansas; and the passage of local bond referendums valued at more than $900 million for
infrastructure improvements, road/highway expansion, new walking and biking trails, and other
facilities in more than 30 communities across the United States.
ETC Institute Firm Qualifications - 2
Firm Experience
Small Business of the Year. ETC Institute was recently awarded the Greater Kansas City Chamber
of Commerce's "Top 10 Small Business of the YearAward "for 2001. ETC Institute was selected
from more than 1,700 nominees for the award. Commitment to quality and superior customer service
were two of the reasons the firm was selected as this year's recipient.
Best Place to Work. ETC Institute was also recently selected as one of the "Best Places to Work in
Greater Kansas City" by the Kansas City Business Journal. ETC Institute received special recognition
for our commitment to have a diverse work environment with regard to race/ethnicity, gender, faith,
physical ability, and age.
In -House Capabilities
ETC Institute's in-house capabilities will more than adequately meet the requirements for this study. ETC
Institute's in-house resources will allow the project team to monitor all phases of the survey administration
process, which will ensure that the highest standards of quality are maintained. In-house services include:
• Statistically Valid Surveys: Research efforts range in size from several hundred surveys to
more than 15,000 surveys. Last year, ETC Institute surveyed more than 200,000 persons across
the United States on behalf of 184 different organizations. ETC Institute's market research
accuracy and attention to client needs is unparalleled.
• Stakeholder Interviews and Focus Groups: ETC Institute has facilitated focus groups and
stakeholder interviews for organizations across the United States
• Internet -based Market Research: ETC Institute can help organizations gather input via the
Internet with our Internet -based market research division. Intemet-based surveys are suitable for a
wide range of purposes including: customer surveys, employee surveys, and other purposes.
Transportation Research Expertise.
ETC Institute has conducted transportation related research for nearly two decades. ETC Institute
became involved in transportation related research in the early 1980s by conducting a series of travel
surveys for Mid America Regional Council, the metropolitan planning organization for the Kansas
City area. Since then, ETC Institute has administered dozens of travel surveys and more than 150
transportation related surveys on a wide range of topics, including: public transit, major investment
studies, corridor studies, congestion management systems, intelligent transportation systems (ITS),
intermodal freight centers, international trade processing centers, commuter rail, light rail, park and
ride, pedestrian/bicycle paths/Imes and many other topics.
ETC Institute's qualifications with regard to the design and administration ofhousehold travel and on-
board transit surveys are second to none. During the past two years alone, ETC Institute has
completed the following projects that are directly related to the services requested in the RFP:
ETC Institute Firm Qualifications - 3