HomeMy WebLinkAboutRESPONSE - RFP - P767 FUNDRAISING CONSULTANT FOR MUSEUMRequest for Proposal
Fundraising Consultant and Grant Writer for Museum
Proposal No. P-767
Prepared for
Fort Collins Museum
Fort Collins, Colorado
Prepared by
Sharon L Chapin
GreyCastle Associates
PO Box 4059
Evergreen, CO 80437
303-984_7628�
FAX 303 984 7658
greycastle@earthimk net
July 26, 2000
Request for Proposal, No P-767—Page 1
1
SHARON L. CHAPIN
PO Box 4059 • Evergreen, CO 80437 • 303 984 7628 • 303'384 7658 (FAX) • greycastle@earthlinkcom
PROFESSIONAL EXPERIENCE
Principal GreyCastle Associates. Consult on all aspects of development including fundraising strategies, tracking
and database systems, grant writing techniques, corporate and foundation relations, annual funds, government
proposals, stewardship, volunteer management, publications, and direct mail. Prepare proposals, facilitate
discussions with sponsors Conduct fundraising process on behalf of client Specialty in grants —lifetime proposal
acceptance rate 50-60% (national average=791o). Raised $2 0 million+ for clients in 1999
Director Corporate/Foundation Relations Colorado School of Mines Managed corporate and foundation
activities Prepared and submitted $10 million in requests, doubled number of proposals outstanding; raised $3
million in 151 six months
Director of Development —College of Sciences Washington State University Directed comprehensive
development program during major campaign; cost -benefit ratio 2 9 cents per dollar raised; more than tripled
fundraising totals over two years from $1 2 million to $4 2 million
Assistant Director of Development —College of Sciences and Arts. Washington State University Major
gift fundraising, publications, alumni relations, annual fund
Public Relations Director Arizona Humanities Council. Increased donor base by more than 1009/o in nine
months Participated in grantmaking board meetings and observed how and why funding decisions were made.
Editor and Proposal Writer Office of Vice President for Research and Graduate College, Arizona State
University. Researched and prepared proposals to corporate, foundation, and government agencies.
Development Research Assistant. Office of Development, Arizona State University. Prospect research,
newsletter and major gift proposal writing and editing, conducted feasibility studies
Owner/Director The Dance Source, Tempe, AZ. Created, managed, and taught at dance studio Built business
from ground up.
Project Director and Archaeologist CPF Associates, Inc Grant and contract preparation and administration
Fieldwork, proposals, final report preparation and production, including text, mapping, and graphics.
EDUCATION
Master of Arts —archaeology and geology New York University, New York, New York Specialty in Mesoamerican
archaeology. June, 1985
Bachelor of Arts —anthropology with minors in geology and business accounting University at Buffalo, Buffalo,
New York September, 1983
Doctor of Philosophy ---completed coursework and dissertation research in sociology with focuses in science
and technology, environment, and gender, 1995 Transferring to California Institute for Integral Studies to complete
Ph D in Human Learning Systems.
Professional Skills Summary
Sharon L Chapin
Raised more than $2 0 million for clients in 1999 A sampling of projects include amphitheater
construction, new soccer fields, exhibits at a nature center, older adults programming, community wellness
programming, at-nsk youth, historic restoration projects, arts and culture programming, park and trails
development, hospital construction, spintual programming, environmental restoration/preservation,
wellness research, and residential addiction treatment, developmental disabilities programming.
Hands-on involvement in strategizing and implementing comprehensive development programs including
major gift initiatives, alumni relations, corporate and foundation liaisons, the grassroots "telefund," special
events management, donor stewardship, and publications production, design; campaign experience.
Fourteen years development/institutional advancement experience; more than seven years in PAC-10
setting, understanding and aptitude for the needs and interests for non-profit institutions and higher
education, strong academic background provides ability to integrate diverse areas within organization.
Experience in the arts includes owning and operating a private dance studio, being president of Festival
Dance Performing Arts Association, fundraising for arts and music programs, member of Evergreen Area
Council for the Arts and Chair of Arts in the Schools Program, and on a personal level —studying oil
painting, dance, creative writing, poetry, and the anthropology of dance
Excellent writing, editorial, and communication skills including proposals, manuals, correspondence, and
publications Overall proposal acceptance rate of 50-60% compared to national average of one in fourteen
or 7%.
Experience in board and volunteer management; increased donor base by more than 100% at the Arizona
Humanities Council in nine months, 100% participation rate for Campaign Steering Committee for Sciences
at Washington State University
Experience working with a broad range of disciplines, ability to tap into a diverse range of projects and
present them to individual, corporate, government, and foundation sponsors
Solid Liberal Arts education with a major in anthropology and archaeology, and with minors in geology and
accounting. Doctoral work in sociology and environment
Computer skills include both IBM and Macintosh, database management, word programs, graphics,
multimedia presentations, and desktop publishing
13
g]
Request for Proposal
Fundraising Consultant and Grant Writer for Museum
Proposal No. P--767
Prepared for
Fort Collins Museum
Fort Collins, Colorado
Prepared by
Sharon L Chapin
GreyCastle Associates
PO Box 4059
Evergreen, CO 80437
303-984-7628
FAX 303 984 76 58
greycastle@earthlinlc net
July 26, 2000
Request for Proposal, No P-767—Page 1
rh
tl
Proposal Submittal Information A-H
a. Individual overseeing process: Sharon Chapin, Principal
b. References:
Edie Hylton, Manager of Community Services, 2200 South "old" Kiphng Street,
Lakewood, CO 80227, 303-409-2115
Kerry Howell, Campaign Director, The Hope Heart Institute, 528 181" Avenue,
Seattle, WA 98122, 206-903-2013
Charles AN, Executive Director, Colorado Railroad Museum, PO Box 10,
Golden, CO 80402-0010, 303-279-4591 (no letter is attached, but you are free to
contact Charles at the number listed here)
Rick Bernstein, Executive Director, Morrison Theatre Company, PO Box 308,
Morrison, CO 80465, 303-935-3044
C. Description of experience: As noted on my resume, I have spent 15 years
fundraising with a wide range of non-profit organizations —including museums This
experience includes managing comprehensive development programs, campaign design and
implementation, and preparing grant proposals on behalf of non-profit organizations As
Principal for GreyCastle Associates, I conduct the fundratsing process on behalf of each
client, which includes interactions with sponsors (corporate, foundation, government, and
individuals) in addition to researching, wntmg, packaging, creating database tracking
systems (if applicable), and submitting proposals 1 interact with clients as to the design
of fundraising strategies, tracking systems, strategic plans, grant writing techniques,
coaching, and volunteer management I conceptualize: projects, facilitate discussions with
sponsors, and facilitate annual meeting and strategic planning sessions for clients My
lifetime proposal acceptance rate is 50-60% In 1999, GreyCastle raised more than $2 0
million for its clients
Previous expenence includes Director of Corporate and Foundation Relations at
Colorado School of Mines Foundation At Mines, I was one of three senior managers
responsible for the development team and responsible for managing all corporate and
foundation activities At Mines, our area presented $IOM in requests to sponsors,
doubled the previous year's totals, and raised $3 million in six months Prior to that I was
Director of Development for the College of Sciences at Washington State University, in
which my domain included several college museums (i e zoology, botany) Here, I
oversaw a comprehensive development and alumni relations program In addition to
alumni and donor relations, my program encompassed major gifts (including estate or
"planned" gifts), annual giving, corporate and foundation relations, stewardship, media
relations, and prospect research During WSU's first major fundraising campaign,
Campaign WSU, I graded the $20 million campaign strategy for the College of Sciences
Request for Proposal, No P-767—Page 2
While at WSU, I helped triple fundraising totals from $1 2 million to $4 5 million over
three years
My experiences have all involved "start up" activities for which I conceptualized and
built programs from the ground up At the Arizona Humanities Council in Phoenix, AZ, I
developed the first organizational campaign plan, while at WSU, I created a brand new
program for the College of Sciences Also at the Arizona Humanities Council, I more than
doubled the donor base, quadrupled the goal in nine months, and participated in
grantmaking at board meetings
Of the hundreds of proposals I have written during the last five years, I will outline four
different proposals —one for each type of sponsor --government, foundation, corporate,
and individual My role in preparing these proposals was as follows I interview the
project staff and educate myself about the project and organization I then generate a draft
for review by project staff We make any adjustments or edits and I submit the proposal
on behalf of the agency As we go through this process, I discuss project options with
funders (when appropriate), gain feedback, and work with staff to conduct site visits (if
possible) Examples of grants received include
Sponsor
Amount of
Brief Description of Project
Type
Award
Government
735,000
awarded to the Littleton Housing Authority from
Housing and Urban Development for capital needs in
public housing, Littleton, CO
Foundation
224,730
awarded from Boniils-Stanton Foundation for
construction of the amphitheater at Lakewood's Heritage
Center, Belmar Park, Lakewood, CO
Corporate
25,000
awarded to the Colorado Mountain Club for an
environmental project from REI, Golden, CO (this is not
the largest corporate grant ever received, however, REI is
one of the most competitive funders from whom to
receive a grant)
Individual
100,000
awarded from the Grant Family to help construct an
amphitheater in Clement Park, Littleton, CO
Specifically, grants are used for
• obtaining funding for projects or operations,
• facilitating interactions with donors and build relationships,
• providing a connective link between campaigns,
• articulating the mission, vision, and goals of an organization,
• establishing (or forcing) collaborative relationships with complementary groups,
• allowing for follow up for all areas of development —even phonathons,
Request for Proposal, No P-767—Page 3
ll
• allowing for donor input into the projector of ganization,
• gaming visibility with sponsors,
• measunng internal activity levels for the organization,
• involving board members in the fundraising and editing process, and
• educating the public and private sectors
Grant writing is a critical element for any fundraising and public awareness program The
greatest value in generating proposals is to articulate a vision for your organizational
leaders and the community you serve Proposals provide concise, cohesive, written text
that forms the basis for other documentation such as future proposals, strategic plans,
media features, and concept letters GreyCastle grant writing services --coordinated with
museum staff —accomplishes the following
• An agreed upon, guaranteed number of proposals submitted to qualified
prospects
■ On -site consultation, program analysis, and needs assessment
■ Written identification and clarification of your objectives and how these
dovetail with sponsor interests
■ Enhanced visibility through increased numbers of submissions (many
proposals are rejected simply because the funder is not familiar with an
organization)
• Linkages to corporate and foundation representatives who may continue to
be resources in the future
■ Focused interaction and follow-up with sponsors that will help bring
proposals to closure
■ Generation of proposal text that can form the basis of future requests
• Instruction/traimng and demonstration of successful strategies in gaining
proposal acceptance
■ Approaches to often overlooked grant making chanties
d. Resources that would he provided from the museum include:
• stationary/letterhead,
• clencal supplies (when needed) such as museum envelopes,
■ reimbursement for copies made for large submissions (i a some funders
require ten copies of a twenty -page proposal and the volume is so high we
need to go to a copy place that can process larger volumes of paper),
• reimbursement for postage or Federal Express expenses, and
■ unusual travel expenses or mileage
Other resources include editing time from the project director or museum director and
meeting time to discuss proposal strategy To be successful, we would also need board
involvement (i a at site visits or to help make introductions to potential prospects) as
needed
Request for Proposal, No P-767—Page 4
Ell
e. Past and present clients: I have included contact information where possible
Some people have retired or moved on, and some organizations have changed their
organizational structure and affiliations
Name, City, State, Phone
Project Manager
Project Information
Saint Benedict Center, Madison,
Sr Mary David
(Building the new Hospital, Jilin
WI 608-836-1631
Wal enbach
]Province China
Boone County Health Center,
Not available
rroubleshootmg/basic text for capital
Albion, NE, no number is
campaign
available
Carrington Health Center,
Neva Bodin, Director of
]Hospice project for cancer patients
Carrington, ND 701-652-3141
Marketing
Chicago Creek Roads, Idaho
Kay Willis, Executive
]Home for abused children, funding covers
Springs, CO, 303-825-8703
Director
operating, adoption and foster care
services, education, and crisis counseling
for families
The Colorado Mountain Club,
Kristy Judd, Executive
'Various projects related to environment,
Golden CO 303-279-3080
Director
recreation
Colorado Railroad Museum,
Charles Albi, Executive
'Various projects for museum including
Golden CO 303-279-4591
Director
operating, restoration education
Colorado Rush Soccer
Dan Ryan, President
Soccer field development, programming
Association, Lakewood, CO,
(no longer with the
11or youth
303-986-5200
club
David Taylor Dance Theatre,
Linda Diekvoss,
Performances, community outreach
Littleton CO 303-797-6944
Executive Director
)ro rammin
Denver Union Terminal, Denver,
Bill Newell, Project
Historic restoration of windows at
CO 303-623-4927
Manager
Iermmal
DeWitt Community Hospital,
Not available
Capital campaign text, prospect research,
DeWitt IA ohone not available
iroubleshootin
Family Recovery Home,
Diana Roy, Director
]initiated program for addiction recovery
Williston ND 701-774-9625
Foothills Park and Recreation
Edie Hylton, Manager
'Vanety of projects in programming and
District, Lakewood, CO, 303-
of Community and
capital, athletic fields, park development,
987-3602
Administrative Services
historic restoration, children's programs,
culture and arts etc
Hispanic Dental Association,
Sandy Reed, Executive
Priorities assessment and strategic
Chica o IL hone not available
Director
)lannm
The Hope Heart Institute,
Tracy Ostrem, Director
Projects related to cardiovascular disease
Seattle, WA, 206-903-2001
of Development
such as robotic surgery, research, wound
healing,informatics and capital needs
Lookout Mountain Nature Ctr, ,
Chris Leahy, Director
Museum exhibits
Golden CO 303-526-0594
Kim Robards Dance, Denver,
Kim Robards, Artistic
Performances, educational outreach
CO 303-825-4847
Director
Lakewood Legacy, Lakewood,
Fred Taake, Board
Fundraising for Lakewood's Heritage
CO 303-989-4472
Member
Center and the City of Lakewood projects
Latino Family Institute,
Not available
Proposal to Chicago Trust for operating
Chicago, IL hone not available
Littleton Housing Authority,
Dawn Shepherd,
Capital needs, older adult programs,
Littleton CO 303-794-9608
Executive Director
affordable housing
Mercy Medical Foundation,
Kelly Buechler,
Capital needs for wellness center, youth
Williston, ND, 701-774-7404
Director
.assessment center, prenatal programming,
cancer treatment
Mercy Hospital, Devil's Lake,
Jern Feldner, Vice
Prenatal programming, continuing
ND 701-662-2131
President
education for medical professionals
Request for Proposal, No P-767—Page 5
University of Minnesota
Jill Rudmtski, Director
African lion research
Foundation, Minneapolis, MN,
of Corporate and
612-624-0054
Foundation Relations
Morrison Theatre Company,
Rick Bernstein,
Theatre programming, educational
Morrison CO 303-935-3044
Executive Director
outreach
Museum of Northwest Colorado,
Dan Davidson, Director
Collection and exhibit purchase
Craig, CO 970-826-0189
Oregon Graduate Institute,
Robert Mims, Director
Engineering projects, capital needs
Portland OR 503-690-1184
ofDevelo ment
Rocky Mt Children's Choir,
Linda Diekvoss,
Scholarships, satellite locations
Denver CO 303-795-3699
Executive Director
SHARE Colorado, Denver, CO,
Tony Uva, Executive
Food distribution program
303-428-0609
Director
Steamboat Springs Health Care
Christine McKelvie,
Case brochure language for capital
Association, Steamboat Springs,
Director of Public
campaign
CO 970-871-0700
Relations
Williams County Social
R ch Stewart, Board
Youth assessment center for juvenile
Services, Williston, NO, 701-
Member
delinquents
572-4575
f. Pricing approach: GreyCastle's professional rate is based on a multi -proposal
contract at $1,000 per proposal plus expenses A needs assessment determines what
number of proposals are needed to reach your financial goals A minimum of twenty-four
proposal per year would initiate a cost-effective, comprehensive grants program for the
Fort Collins Museum
g. Time spent on project: Expected time spent on museum fundraising for the next
year would average 20 hours per month over the course of the year, with more time being
spent on the front-end of the contract due to the learning curve and strategy development
h. Signed:
Sharon L Chapin,
Request for Proposal, No P-767—Page 6
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July 25, 2000
James B O'Neill II, CPPO
Director of Purchasing & Risk Management
City of Fort Collins
256 W Mountain Avenue
PO Box 580
Fort Collins, CO 80522-0580
Dear Mr O'Neill
This letter will serve as a letter of reference for GreyCastle Associates Sharon
Chapin began writing our grants in 1996 for a variety of projects ranging from youth
programming, to capital construction, to park development We have raised in
excess of $1 million in this time and we continue our plans with Sharon for future
fundraising goals that include the construction of our new park and recreation facility in
south Jefferson County
Sharon meets with our project staff, generates the initial draft, goes through the
editing process with us and serves as the liaison to funders in submitting these
proposals We work together in processing these requests and in conducting site
visits and in meeting with funders about the proposals
I find Sharon to be a highly qualified professional in her work with our staff and our
funders and would highly recommend her to other organizations Please contact me
at 303-409-2115 if you have any other questions
Sincerely,
Edie Hylton, Manager
Community and Administrative Services
Board of Dirwors
Vhchaei R `lhLumne Lon C Holfnu Rid, R Uoodh�aid I'oL'U T FLILhovl❑ Hal Douon Roben % Fit,wn
ChaiPlan FOn, SILL ( IIVIIDail ,mrd ln, Chwamn jul,w,I L�,caw, Dn.L«n
THE MCRI PE
HEART INSTITUTE
Celebrating 40 Years
July 25, 2000
James B. O'Neill II, CPPO
Director of Purchasing & Risk Management
City of Fort Collins
256 W Mountain Avenue
PO Box 580
Fort Collins, CO 80522-0580
Dear Mr O'Neill
I am writing to recommend the services of Sharon Chapin at GreyCastle Associates I
have known Sharon professionally for ten years We have worked closely together in
several projects and she is currently under contract at The Hope Heart Institute in
Seattle, where I am Campaign Director
Sharon has a strong ability to internalize organizational projects --many of a highly
technical nature --and to present these program components and concepts in clear,
understandable writing She is also able to generate proposal language fast, which is
important when we are under deadline. In addition to submitting proposals to
foundations, we also have a base of corporate and government supporters from whom
we are requesting projects funds Sharon is very adept at presenting projects in a way
that matches the wide range of funder interests, their accompanying organizational
structure, and the language they use in evaluating our proposals
I can be reached at 206-903-2013 if you have questions or comments Thank you.
Sincerely,
ell
Ca ign Director
528 18th Avenue
Seattle Washington 98122-5720
PH (206) 903-2001
FAX (206) 903-2244
Proposal Submittal Information A-H
a. Individual overseeing process: Sharon Chapin, Principal
b. References:
Edie Hylton, Manager of Community Services, 2200 South "old" Kiplmg Street,
Lakewood, CO 80227, 303-409-2115
Kerry Howell, Campaign Director, The Hope Heart Institute, 528 181' Avenue,
Seattle, WA 98122, 206-903-2013
Charles AN, Executive Director, Colorado Railroad Museum, PO Box 10,
Golden, CO 80402-0010, 303-279-4591 (no letter is attached, but you are free to
contact Charles at the number listed here)
Rick Bernstein, Executive Director, Morrison Theatre Company, PO Box 308,
Morrison, CO 80465, 303-935-3044
C. Description of experience: As noted on my r6sume, I have spent 15 years
fundraising with a wide range of non-profit organizations —including museums This
experience includes managing comprehensive development programs, campaign design and
implementation, and preparing grant proposals on behalf of non-profit organizations As
Principal for GreyCastle Associates, I conduct the fundraising process on behalf of each
client, which includes interactions with sponsors (corporate, foundation, government, and
individuals) in addition to researching, writing, packaging, creating database tracking
systems (if applicable), and submitting proposals I interact with clients as to the design
of fundraising strategies, tracking systems, strategic plans, grant writing techniques,
coaching, and volunteer management I conceptualize projects, facilitate discussions with
sponsors, and facilitate annual meeting and strategic planning sessions for clients My
lifetime proposal acceptance rate is 50-60% In 1999, GreyCastle raised more than $2 0
million for its clients
Previous experience includes Director of Corporate and Foundation Relations at
Colorado School of Mines Foundation At Mines, I was one of three senior managers
responsible for the development team and responsible for managing all corporate and
foundation activities At Mines, our area presented $IOM in requests to sponsors,
doubled the previous year's totals, and raised $3 million in six months Prior to that I was
Director of Development for the College of Sciences at Washington State University, in
which my domain included several college museums (i a zoology, botany) Here, I
oversaw a comprehensive development and alumm relations program In addition to
alumm and donor relations, my program encompassed major gifts (including estate or
"planned" gifts), annual giving, corporate and foundation relations, stewardship, media
relations, and prospect research During WSU's first major fundraising campaign,
Campaign WSU, I guided the $20 million campaign strategy for the College of Sciences
Request for Proposal, No P-767—Page 2
The
MIIRRIS'ON
THEATRE
P O. Box 308 Momson, Colorado 80465
July 23, 2000
James B O'Neill II, CPPO
Director of Purchasing & Risk Management
City of Fort Collins
256 W Mountain Avenue
PO Box 580
Fort Collins, CO 80522-0580
Dear Mr O'Neill
Please accept this letter as a reference for the grant writing services of Sharon Chapin and
GreyCastle Associates I was formerly employed as Cultural Arts Specialist at the City of
Lakewood in 1997 when we were beginning to fundra7ke for the amphitheater at Lakewood's
Heritage Center I worked closely with Sharon in preparing this proposal In our very first
grant request to the Bonfils-Stanton Foundation, we were awarded the total funds needed to
construct the amphitheater (some additions were later added and applied for through a later
request prepared by Debbie Ellerman)
Through the process, I found working with Sharon to be efficient and stress -free We met,
discussed the project, and she came away with the information needed to write a draft of the
proposal. After we revised the draft with a few minor changes, she accompanied me and our
area administrator to the foundation offices to discuss the proposal This process resulted in a
lead gift from Bonfils-Stanton which in turn inspired other funders to assist with the overall
project
As Executive Director of the Morrison Theatre Company (MTC), I have continued to work
with Sharon on community programming, education, and outreach She has helped create a
new focus for foundation support not previously in place at MTC
Please contact me at 303-935-3044 if you have questions.
Sincerely,
ezG _
Director
SHARON L. CHAPIN
PO Box 4059 • Evergreen, CO 80437 • 303 984 7628 • 303 984 7658 (FAX) • greycastle@earthhnk com
PROFESSIONAL EXPERIENCE
Principal. GreyCastle Associates Consult on all aspects of development including fundraising strategies, tracking
and database systems, grant writing techniques, corporate and foundation relations, annual funds, government
proposals, stewardship, volunteer management, publications, and direct mail Prepare proposals, facilitate
discussions with sponsors Conduct fundraising process on behalf of client. Specialty in grants —lifetime proposal
acceptance rate 50-6016 (national average=7c/o) Raised $2 0 million+ for clients in 1999
Director Corporate/Foundation Relations Colorado School of Mines. Managed corporate and foundation
activities Prepared and submitted $10 million in requests, doubled number of proposals outstanding; raised $3
million in Is' six months
Director of Development —College of Sciences. Washington State University Directed comprehensive
development program during major campaign; cost-beneirt ratio 2 9 cents per dollar raised; more than tripled
fundraising totals over rwo years from $1 2 million to $4 2 million.
Assistant Director of Development —College of Sciences and Arts Washington State University Major
gift fundraising, publications, alumni relations, annual fund
Public Relations Director Arizona Humanities Council Increased donor base by more than 1001/o in nine
months Participated in grantmaking board meetings and observed how and why funding decisions were made
Editor and Proposal Writer Office of Vice President for Research and Graduate College, Arizona State
University. Researched and prepared proposals to corporate, foundation, and government agencies
Development Research Assistant Office of Development, Arizona State University Prospect research,
newsletter and major gift proposal writing and editing, conducted feasibility studies
Owner/Director. The Dance Source, Tempe, AZ. Created, managed, and taught at dance studio Built business
from ground up
Project Director and Archaeologist. CPF Associates, Inc Grant and contract preparation and administration
Fieldwork, proposals, final report preparation and production, including text, mapping, and graphics
EDUCATION
Master of Arts —archaeology and geology. New York University, New York, New York. Specialty in Mesoamerican
archaeology June, 1985
Bachelor of Arts —anthropology with minors in geology and business accounting University at Buffalo, Buffalo,
New York September, 1983
Doctor of Philosophy --completed coursework and dissertation research in sociology with focuses in science
and technology, environment, and gender, 1995 Transferring to California Institute for Integral Studies to complete
Ph D in Human Learning Systems.
Professional Skills Summary
Sharon L. Chapin
Raised more than $2 0 million for clients in 1999 A sampling of projects include amphitheater
construction, new soccer fields, exhibits at a nature center, older adults programming, community wellness
programming, at-nsk youth, historic restoration projects, arts and culture programming, park and trails
development, hospital construction, spiritual programming, environmental restoration/preservation,
wellness research, and residential addiction treatment, developmental disabilities programming.
Hands-on involvement in strategizing and implementing comprehensive development programs including
major gift initiatives, alumni relations, corporate and foundation liaisons, the grassroots "telefund," special
events management, donor stewardship, and publications production, design, campaign experience.
Fourteen years development/institutional advancement experience; more than seven years in PAC-10
setting; understanding and aptitude for the needs and interests for non-profit institutions and higher
education, strong academic background provides ability to integrate diverse areas within organization
Experience in the arts includes owning and operating a private dance studio, being president of Festival
Dance Performing Arts Association, fundraising for arts and music programs, member of Evergreen Area
Council for the Arts and Chair of Arts in the Schools Program, and on a personal level —studying oil
painting, dance, creative writing, poetry, and the anthropology of dance
Excellent writing, editorial, and communication skills including proposals, manuals, correspondence, and
publications Overall proposal acceptance rate of 50-60% compared to national average of one in fourteen
or 7%
Experience in board and volunteer management, increased donor base by more than 100% at the Arizona
Humanities Council in nine months, 100% participation rate for Campaign Steering Committee for Sciences
at Washington State University
Experience working with a broad range of disciplines, ability to tap into a diverse range or projects and
present them to individual, corporate, government, and foundation sponsors
Solid Liberal Arts education with a major in anthropology and archaeology, and with minors in geology and
accounting Doctoral work in sociology and environment
Computer skills include both IBM and Macintosh, database management, word programs, graphics,
multimedia presentations, and desktop publishing
MER/CAN
ONCEPTS
CITY OF FORT COLLINS
FUNDRA[SING CONSULTANT AND GRANT WRITER FOR MUSEUM
PROPOSAL NO. P-767
July 21, 2000
a American Marketing Concepts, Inc
Laurie J London, President
b Stewart Johnson, Deputy Assistant Secretary
Louisiana Office of State Parks
Department of Culture, Recreation and Tourism
P O Box 44426
Baton Rouge, LA 70804-4426
Phone (225) 342-9111 FAX (225) 342-9107
Lonnie G Harper, Cameron Parish Engineer
Lonnie G Harper & Associates, Inc
Civil Engineering Consultants
2697 Grand Chemer Hwy
P O Box 229
Grand Chemer, LA 70643-0229
Phone (337) 538-2574 FAX (337) 538-2596
Laura Walker, Events Coordinator
State of Louisiana Department of Economic Development
P O Box 94185
Baton Rouge, LA 70804-9185
Phone (225) 342-5694 FAX (225) 342-5349
Ronney D Mayard, Vice President
Vermilion Arts Council
P O Box 550
Abbeville, LA 70511
Phone (337) 898-5807 FAX (337) 898-5809
w w w a m e r i c a n m a r k e t i n g c a n c e p t s c a m e m a i l k a p 0 1 3 1 3@ k a p I a n t e I n e t
J
CITY OF FORT COLLINS
FUNDRAISING CONSULTANT AND GRANT WRITER FOR MUSEUM
PROPOSAL NO. P-767
c American Marketing Concepts, Inc (AMC) is an economic development firm
specializing in cost effective project management Through evaluation, research,
design and training, AMC offers its clients comprehensive plans to meet their
requirements
AMC has over 35 years experience working with city, parish, state and federal
governmental agencies, as well as, local, regional, state and national for -profit
businesses and non-profit organizations AMC is a Louisiana State Certified Women
Business Enterprise and has received recognition for its accomplishments in the
economic development field AMC has a staff of highly qualified marketing,
advertising and economic development professionals As a respected economic
development firm in Louisiana, AMC strives to bring its clients the best solution for
their marketing needs
AMC reviews with client representatives the previous history of their organization, its
fundraising successes and its current needs through site visits and direct contact with
staff, board, and volunteers After careful evaluation, AMC researches links between
the organization's project and potential funders and develops a resource list of
prospects A boilerplate application of the project is then submitted to selected
grantors AMC develops a strategy for approaching each potential funder and tailors
proposals to each potential funder's guidelines
AMC researches, develops, submits, and monitors grant proposals to foundations,
corporations, state and federal agencies, and individuals to generate revenue for the
organization AMC also researches alternate funding sources such as fund-raisers,
private donations, gifts -in -kind, memberships and partnering
AMC's courteous staff consistently interacts with potential fenders and clients in a
professional and timely manner whether it be by phone, personal visit, FAX, or e-
mail AMC creates opportunities for fenders and representatives of the organization
to interact on site AMC tracks proposals throughout the funding process, provides
status reports and concludes with a final report Upon the award of a grant, AMC
provides administrative support services by following all grantor guidelines
AMC has an extensive background in project management with such projects as the
Cameron Lighthouse Museum, Louisiana Games Annual Statewide Olympic -Style
Amateur Sports Festival, Vermilion Arts Council Arts -In -Education, Cameron Parish
Economic Development Plan and many archeological projects These extensive
economic development plans cover many aspects of American Marketing; Concept's
expertise AMC has also served as an advisor to many state and federal agencies such
as Louisiana Culture, Recreation and Tourism's State Parks, Louisiana Department of
Economic Development, and Louisiana Department of Environmental Quality
CITY OF FORT COLLINS
FUNDRAISING CONSULTANT AND GRANT WRITER FOR MUSEUM
PROPOSAL NO. P-767
GRANTS
ROLE IN PREPARING
AWARDED
Louisiana Recreation Trails
Project Manager
$35,000
Louisiana DOTD-
Project Manager/
Submitted
Transportation and Enhancement
Resubmitted per state agency
Wallop Breaux
Project Manager
$35,000
National Maritime Heritage Grant-
Project Manager/
Submitted
Lighthouse Restoration
Resubmitted for 2nd Cycle
USDA -Rural Development-
Project Manager
$50,000
Revolving Loan Program
Louisiana-DED-
Project Manager
$10,000
Regional Initiatives Program
Louisiana Community Development
Project Manager
$265,000
Block Grant
USDA -Rural Development-
Advisor
$2 3 Million
Water Project
Louisiana Decentralized Arts Funding
Project Manager/Current
Submitted
Pro >ram -Or amzational Support
BellSouth Foundation -Internet Service
Project Manager
Submitted
Powell Group Foundation-
Project Manager
Submitted
Computer Equipment
AOL Foundation -Online Service
Project Manager
Submitted
Oshman's Supei sports Foundation-
Project Manager/Current
Submitted
Officials and Event Equipment
Women's Sports Foundation-
Project Manager/Current
Submitted
Tampax Grants For Girls Program
by Proctor & Gamble -
Girls Volle ball Tournament
Coca Cola Foundation -Leadership On
Project Manager
Submitted
Health Alliances Workshop
Ed Hazen Foundation -Training To Build
Project Manager
Submitted
Strong Campus Response Teams
Ben & Jerry's Foundation-Trammg To
Project Manager
Submitted
Build Strong Campus Response Teams
CITY OF FORT COLLINS
FUNDRAISING CONSULTANT AND GRANT WRITER FOR MUSEUM
PROPOSAL NO. P-767
d The City of Ft. Collins Museum shall provide a written comprehensive project
description identifying the organization's goals for the Museum and its
fundraising expectations
It is understood that the City of Ft. Collins Museum has completed a National
Endowment for the Humanities planning grant to improve the visitor expenence
through new interpretive exhibits and improved access to the historic building and
now seeks implementation funds for the planned project. A copy of the plan will
be necessary to follow the goals set by the City of Ft Collins Museum, as well as,
the requirements of the National Endowment for the Humanities planning grant
A list of previous fundraising successes shall be provided for evaluation and to
eliminate duplication. A detailed history of the Museum and history of the Cache
la Poudre River Valley will be necessary to include in each grant application A
well defined mission statement, current board of directors, current financial audits
and documentation of non-profit status information is required by most potential
grantors and will also help to ensure the success of the Museum project
Scheduled site visits and meetings will be necessary to meet with city
representatives, staff, board and volunteers to be sure the goal of the project
remains intact and that all individuals involved have a clear understanding of the
project and their respective responsibilities A list of all individuals and their lob
descriptions and/or responsibilities shall be provided to identify key personnel
more easily. Other scheduled site visits will include potential fenders. At this
time an authorized individual of the Museum will be available for questions,
comments, documentation and authorization.
In addition, the City of Ft Collins Museum shall provide a single source contact
for correspondence and authorization of grant applications and decision -making
After initial evaluation and research, a complete listing of available grants will be
prepared by AMC and submitted to the board for approval. Board selection of
requisite grants shall be in writing All authorization given by single source
contact or board shall be documented
f611;1
CITY OF FORT COLLINS
FUNDRAISING CONSULTANT AND GRANT WRITER FOR MUSEUM
PROPOSAL NO. P-767
e. FUND RAISING SERVICES
Organizations Name,
Principal
Address and Phone
Project
Numbers
Manager
Description
LA State Culture Recreation
Stewart
Because of AMC's expertise in archeology,
and Tourism — Office of State
Johnson, Deputy
historical preservation and tourism, AMC
Parks
Assistant
frequently advises Louisiana State CRT on such
P.O Box 44426
Secretary
projects as the Sabme Pass Lighthouse Museum,
Baton Rouge, LA 70804-
recreational areas and historical projects
4426
Ph 225-342-8111
Toys To Recovery
Barbara Gary,
AMC provided grant and fund-raising guidance to
P O Box 1166
Executive
this non-profit state-wide organization that
Breaux Bridge, LA 70517
Director
provides educational and developmental toys to
Ph 337-507-3282
children facing traumatic situations
Vermilion Arts Council
Ronney Mayard,
AMC was contracted to actively research and
P.O Box 550
Vice President
apply for funding to financially assist the
Abbeville, LA 70511
Vermilion Arts Council and the Abbeville
Ph 337-898-5807
Cultural Alliance Center Museum in its quest to
provide "arts -in -education" programs throughout
the parish
National Coalition Building
Dianne Mouton-
AMC assisted NCBI, a national, non-profit
Institute
Allen, Director
organization working to reduce mibedded
105 Arbor Drive
prejudices and inter -group tensions, in developing
Lafayette, LA 70507-3745
a boilerplate grant proposal to submit to selected
Ph 337-235-1264
grantors, as well as, recommended, installed and
trained NCBI staff on necessary computer
ro ams and grant administration
Louisiana State Games
Ralph Morton,
Louisiana State Games Foundation, a member of
Foundation
Executive
the national congress of state games committed to
1400 Poydras St
Director
the development of amateur sports, hired AMC to
Ste 918
research and apply for grant money from various
New Orleans, LA 70112
sources for the purpose of helping Louisiana
Ph 504-525-5678
Games foster amateur sports and education
throughout Louisiana
Louisiana Dept of Econ Dev
Laura Walker,
AMC prepared an award winning nomination
P O Box 94185
Events
package for manufacturer of the year for the
Baton Rouge, LA 70804-
Coordinator
prestigious Louisiana Governors Lantern Award
9185
which honors outstanding Louisiana
Ph 225-342-5694
manufacturers for their contributions to the local
economy, their investment in then workforce and
their community involvement
Universal Telemanagement
Maggie
AMC designed and developed a sales and
Services, Inc
Wimberley,
marketing department for this national
P O Box 81217
President
telecommunications company which included all
Lafayette, LA 70598
marketing materials, training and sales leads
Ph 337-237-2220
generation resulting in a 50% increase in profit to
the company
CITY OF FORT COLLINS
FUNDRAISING CONSULTANT AND GRANT WRITER FOR MUSEUM
PROPOSAL NO. P-767
f AMC makes every effort to allocate the necessary time to research, develop,
submit, and monitor grant proposals to foundations, corporations, state and
federal agencies, and individuals to produce $200,000 for the Fort Collins
Museum At the first on site visit and consultation, AMC would review with
representatives the previous history of the organization, fundraising successes and
its current needs After careful evaluation, AMC researches links between the
orgamzation's project and potential funders and develops a resource list of
Prospects, as well as, a boilerplate application of the project to be submitted to
selected grantors AMC develops a strategy for approaching each potential £under
and tailors proposals to each potential funder's guidelines
In order to perform the consultations and scope of work described in the RFP,
AMC would allocate approximately 480 hours per year (one week/month @ 40
hours) on site and 999 hours per year (83 25 hours/month) for research,
development, submission, and monitoring of grant proposals All hours required
for the consultations, scope of work, travel and expenses are all inclusive in the
hourly i ate of $52 00 per hour In order to perform the on site consultations and
scope of work described in the RFP, AMC would charge the City of Fort Collins
$6,409 per month or $76,908 per year
g In order I perform monthly on site consultations and the scope of work described
in the RFP, AMC would devote approximately 123 25 hours per month to this
project
h Signature Line
American Marketing Concepts, Inc
By 9
4irtie4J'
ndon, President
% 02//1�p
Date
MER/CAN
ARKET/NG
ONCEPTS
CITY OF FORT COLLINS
FUNDRAISING CONSULTANT AND GRANT WRITER FOR MUSEUM
PROPOSAL NO. P-767
July 21, 2000
a American Marketing Concepts, Inc
Laurie J London, President
b Stewart Johnson, Deputy Assistant Secretary
Louisiana Office of State Parks
Department of Culture, Recreation and Tourism
P O Box 44426
Baton Rouge, LA 70804-4426
Phone (2251 342-81 1 1 FAX (225) 342-8107
Lonnie G Harper, Cameron Parish Engineer
Lonnie G Harper & Associates, Inc
Civil Engineering Consultants
2607 Grand Chemer Hwy
P O Box 229
Grand Chenter, LA 70643-0229
Phone (337) 538-2574 FAX (337) 538-2596
Laura Walker, Events Coordinator
State of Louisiana Department of Economic Development
P O Box 94185
Baton Rouge LA 70804-9185
Phone (225) 342-5694 FAX (225) 342-5349
Ronney D Mayard, Vice President
Vermilion Arts Council
P O Box 550
Abbeville, LA 70511
Phone (337) 898-5807 FAX (337) 898-5809
w w w a m e r i c a n m a r k e f i n g c o n c e p i s c o m • e m a i l k a p 0 1 3 1 3@ k a p I a n t e I n e t
While at WSU, I helped triple fundraising totals from $1 2 million to $4 5 million over
three years
My experiences have all involved "start up" activities for which I conceptualized and
built programs from the ground up At the Arizona Humanities Council in Phoenix, AZ, I
developed the fast organizational campaign plan, while at WSU, I created a brand new
program for the College of Sciences Also at the Arizona Humanities Council, I more than
doubled the donor base, quadrupled the goal in nine months, and participated in
grantmakrng at board meetings
Of the hundreds of proposals I have written during the last five years, I will outline four
different proposals —one for each type of sponsor —government, foundation, corporate,
and individual My role in preparing these proposals was as follows I interview the
project staff and educate myself about the project and organization I then generate a draft
for review by project staff We make any adjustments or edits and I submit the proposal
on behalf of the agency As we go through this process, I discuss project options with
funders (when appropriate), gain feedback, and work with staff to conduct site visits (if
possible) Examples of grants received include
Sponsor
Amount of
Brief Description of Project
Type
Award
Government
735,000
awarded to the Littleton Housing Authority from
Housing and Urban Development for capital needs in
public housing, Littleton, CO
Foundation
224,730
awarded from Bonfils-Stanton Foundation for
construction of the amphitheater at Lakewood's Heritage
Center, Belmar Park, Lakewood, CO
Corporate
25,000
awarded to the Colorado Mountain Club for an
environmental project from REI, Golden, CO (this is not
the largest corporate grant ever received, however, REI is
one of the most competitive funders from whom to
receive a grant)
Individual
100,000
awarded from the Grant Family to help construct an
amphitheater in Clement Park, Littleton, CO
Specifically, grants are used for
• obtaining funding for projects or operations,
• facilitating interactions with donors and build relationships,
• providing a connective link between campaigns,
• articulating the mission, vision, and goals of an organization,
• establishing (or forcing) collaborative relationships with complementary groups,
• allowing for follow up for all areas of development —even phonathons,
Request for Proposal, No P-767—Page 3
CITY OF FORT COLLINS
FUNDRAISING CONSULTANT AND GRANT WRITER FOR MUSEUM
PROPOSAL NO. P-767
American Marketing Concepts, Inc (AMC) is an economic development firm
specializing in cost effective project management Through evaluation, research,
design and training, AMC offers its clients comprehensive plans to meet their
requirements
AMC has over 35 years experience working with city, parish, state and federal
governmental agencies, as well as, local, regional, state and national for -profit
businesses and non-profit organizations AMC is a Louisiana State Certified Women
Business Enterprise and has received recognition for its accomplishments in the
economic development field AMC has a staff of highly qualified marketing,
advertising and economic development professionals Asa respected economic
development firm in Louisiana, AMC strives to bring its clients the best solution for
their marketing needs
AMC reviews with client representatives the previous history of their organization, its
fundraising successes and its current needs through site visits and direct contact with
staff, board, and volunteers After careful evaluation, AMC researches links between
the organization's project and potential funders and develops a resource list of
prospects A boilerplate application of the project is then submitted to selected
grantors AMC develops a strategy for approaching each potential fonder and tailors
proposals to each potential funder's guidelines
AMC researches, develops, submits, and monitors grant proposals to foundations,
corporations, state and federal agencies, and individuals to generate revenue for the
organization AMC also researches alternate funding sources such as fund-raisers,
private donations, gifts -in -kind, memberships and partnering
AMC's courteous staff consistently interacts with potential funders and clients in a
professional and timely manner whether it be by phone, personal visit, FAX, or e-
mail AMC creates opportunities for fenders and representatives of the organization
to interact on site AMC tracks proposals throughout the funding process, provides
status reports and concludes with a final report Upon the award of a grant, AMC
provides administrative support services by following all grantor guidelines
AMC has an extensive background in project management with such projects as the
Cameron Lighthouse Museum, Louisiana Games Annual Statewide Olympic -Style
Amateur Sports Festival, Vermilion Arts Council Arts -In -Education, Cameron Parish
Economic Development Plan and many archeological projects These extensive
economic development plans cover many aspects of American Marketing Concept's
expertise AMC has also served as an advisor to many state and federal agencies such
as Louisiana Culture, Recreation and Tourism's State Parks, Louisiana Department of
Economic Development, and Louisiana Department of Environmental Quality
CITY OF FORT COLLINS
FUNDRAISING CONSULTANT AND GRANT WRITER FOR MUSEUM
PROPOSAL NO. P-767
GRANTS
ROLE IN PREPARING
AWARDED
Louisiana Recreation Trails
Project Manager
$35,000
Louisiana DOTD-
Project Manager/
Submitted
Transportation and Enhancement
Resubmitted per state agency
Wallop Breaux
Project Manager
$35,000
National Maritime Heritage Grant-
Project Manager/
Submitted
Lighthouse Restoration
Resubmitted for 2nd Cycle
USDA -Rural Development-
Project Manager
$50,000
Revolving Loan Program
Louisiana-DED
Project Manager
$10,000
Regional Initiatives Program
Louisiana Community Development
Project Manager
$265,000
Block Grant
USDA -Rural Development-
Advisor
$2 3 Million
Water Project
Louisiana Decentralized Arts Funding
Project Manager/Current
Submitted
Program -Organ zational Support
BellSouth Foundation -Internet Service
Project Manager
Submitted
Powell Group Foundation-
Project Manager
Submitted
Computer Equipment
AOL Foundation -Online Service
Project Manager
Submitted
Oshman's Supersports Foundation-
Project Manager/Current
Submitted
Officials and Event Equipment
Women's Sports Foundation-
Project Manager/Current
Submitted
Tampax Grants For Girls Program
by Proctor & Gamble -
Girls Volleyball Tournament
Coca Cola Foundation -Leadership On
Project Manager
Submitted
Health Alliances, Workshop
Ed Hazen Foundation -Training To Build
Project Manager
Submitted
Strong Campus Response Teams
Ben & Jerry's Foundation -Training To
Project Manager
Submitted
Build Strong Campus Response Teams
CITY OF FORT COLLINS
FUNDRAISING CONSULTANT AND GRANT WRITER FOR MUSEUM
PROPOSAL NO. P-767
d The City of Ft Collins Museum shall provide a written comprehensive project
description identifying the organization's goals for the Museum and its
fundraising expectations
It is understood that the City of Ft Collins Museum has completed a National
Endowment for the Humanities planning grant to improve the visitor experience
through new interpretive exhibits and improved access to the historic building and
now seeks implementation funds for the planned project. A copy of the plan will
be necessary to follow the goals set by the City of Ft. Collins Museum, as well as,
the requirements of the National Endowment for the Humanities planning grant.
A list of previous fundraising successes shall be provided for evaluation and to
eliminate duplication A detailed history of the Museum and history of the Cache
la Poudre River Valley will be necessary to include in each grant application. A
well defined mission statement, current board of directors, current financial audits
and documentation of non-profit status information is required by most potential
grantors and will also help to ensure the success of the Museum project.
Scheduled site visits and meetings will be necessary to meet with city
representatives, staff, board and volunteers to be sure the goal of the project
remains intact and that all individuals involved have a clear understanding of the
project and their respective responsibilities. A list of all individuals and theirjob
descriptions and/or responsibilities shall be provided to identify key personnel
more easily. Other scheduled site visits will include potential finders. At this
time an authorized individual of the Museum will be available for questions,
comments, documentation and authorization.
In addition, the City of Ft. Collins Museum shall provide a single source contact
for correspondence and authorization of grant applications and decision -making.
After initial evaluation and research, a complete listing of available grants will be
prepared by AMC and submitted to the board for approval. Board selection of
requisite grants shall be in writing All authorization given by single source
contact or board shall be documented
CITY OF FORT COLLINS
FUNDRAISING CONSULTANT AND GRANT WRITER FOR MUSEUM
PROPOSAL NO. P-767
e. FUND RAISING SERVICES
Organizations Name,
Principal
Address and Phone
Project
Numbers
Manager
Description
LA State Culture Recreation
Stewart
Because of AMC's expertise in archeology,
and Tourism — Office of State
Johnson, Deputy
historical preservation and tourism, AMC
Parks
Assistant
frequently advises Louisiana State CRT on such
P O Box 44426
Secretary
projects as the Sabine Pass Lighthouse Museum,
Baton Rouge, LA 70804-
recreational areas and historical projects
4426
Ph 225-342-8111
Toys To Recovery
Barbara Gary,
AMC provided grant and fund-raising guidance to
P O Box 1166
Executive
this non-profit state-wide organization that
Breaux Bridge, LA 70517
Director
provides educational and developmental toys to
Ph 337-507-3282
children facing traumatic situations
Vermilion Arts Council
Ronney Mayard,
AMC was contracted to actively research and
P O Box 550
Vice President
apply for funding to financially assist the
Abbeville, LA 70511
Vermilion Arts Council and the Abbeville
Ph 337-898-5807
Cultural Alliance Center Museum in its quest to
provide "arts-m-education" programs throughout
the parish
National Coalition Building
Dianne Mouton-
AMC assisted NCBI, a national, non-profit
Institute
Allen, Director
organization working to reduce imbedded
105 Arbor Drive
prejudices and inter -group tensions, in developing
Lafayette, LA 70507-3745
a boilerplate grant proposal to submit to selected
Ph 337-235-1264
grantors, as well as, recommended, installed and
trained NCBI staff on necessary computer
programs and grant administration
Louisiana State Games
Ralph Morton,
Louisiana State Games Foundation, a member of
Foundation
Executive
the national congress of state games committed to
1400 Poydras St
Director
the development of amateur sports, hired AMC to
Ste 918
research and apply for grant money from various
New Orleans, LA 70112
sources for the purpose of helping Louisiana
Ph 504-525-5678
Games foster amateur sports and education
throughout Louisiana
Louisiana Dept of Econ Dev
Laura Walker,
AMC prepared an award winning nomination
P O Box 94185
Events
package for manufacturer of the year for the
Baton Rouge, LA 70804-
Coordinator
prestigious Louisiana Governors Lantern Award
9185
which honors outstanding Louisiana
Ph 225-342-5694
manufacturers for their contributions to the local
economy, their investment in their workforce and
their community involvement
Universal Telemanagement
Maggie
AMC designed and developed a sales and
Services, Inc
Wimberley,
marketing department for this national
P.O Box 81217
President
telecommunications company which included all
Lafayette, LA 70598
marketing materials, training and sales leads
Ph 337-237-2220
generation resulting in a 50% increase in profit to
the company
CITY OF FORT COLLINS
FUNDRAISING CONSULTANT AND GRANT WRITER FOR MUSEUM
PROPOSAL NO. P-767
it
f AMC makes every effort to allocate the necessary time to research, develop,
submit, and monitor grant proposals to foundations, corporations, state and
federal agencies, and individuals to produce $200,000 for the Fort Collins
Museum At the first on site visa and consultation, AMC would review with
representatives the previous history of the organization, fundraising successes and
its current needs After careful evaluation, AMC researches links between the
organization's project and potential funders and develops a resource list of
prospects, as well as, a boderplate application of the project to be sobmitted to
selected grantors AMC develops a strategy for approaching each pi tential finder
and tailors proposals to each potential funder's guidelines
In order to perform the consultations and scope of work described in the RFP,
AMC would allocate approximately 480 hours per year (one week/month @ 40
hours) on site and 999 hours per year (83 25 hours/month) for research,
development, submission, and monitoring of grant proposals All hours required
for the consultations, scope of work, travel and expenses are all inclusive in the
hourly rate of $52 00 per hour In order to perform the on site consultations and
scope of work described in the RFP, AMC would charge the City of Fort Collins
$6,409 per month or $76,908 per year
In order to perform monthly on site consultations and the scope of work described
in the RFP, AMC would devote approximately 123 25 hours per month to this
project
Signature Line
American Marketing Concepts,, Inc'
By/a�-�.'�✓�wI �/ QD
LLaurte J oo, ide
Date
£;
• allowing for donor input into the project or organization,
• gaining visibility with sponsors,
• measuring internal activity levels for the organization,
• involving board members in the fundraising and editing process, and
• educating the public and private sectors
Grant writing is a critical element for any fundraising and public awareness program The
greatest value in generating proposals is to articulate a vision for your organizational
leaders and the community you serve Proposals provide concise, cohesive, written text
that forms the basis for other documentation such as future proposals, strategic plans,
media features, and concept letters GreyCastle grant writing services --coordinated with
museum staff —accomplishes the following
■ An agreed upon, guaranteed number of proposals submitted to qualified
prospects
• On -site consultation, program analysis, and needs assessment
■ Written identification and clarification of your objectives and how these
dovetail with sponsor interests
• Enhanced visibility through increased numbers of submissions (many
proposals are rejected simply because the funder is not familiar with an
organization)
■ Linkages to corporate and foundation representatives who may continue to
be resources in the future
• Focused interaction and follow-up with sponsors that will help bring
proposals to closure
■ Generation of proposal text that can form the basis of future requests
• Instruction/traming and demonstration of successful strategies in gaming
proposal acceptance
■ Approaches to often overlooked grant making chanties
d. Resources that would be provided from the museum include:
■ stationary/letterhead,
■ clerical supplies (when needed) such as museum envelopes,
• reimbursement for copies made for large submissions (i a some fundeis
require ten copies of a twenty -page proposal and the volume is so high we
need to go to a copy place that can process larger volumes of paper),
• reimbursement for postage or Federal Express expenses, and
■ unusual travel expenses or mileage
Other resources include editing time from the project director or museum director and
meeting time to discuss proposal strategy To be successful, we would also need board
involvement (i a at site visits or to help make introductions to potential prospects) as
needed
Request for Proposal, No P-767—Page 4
e. Past and present clients: I have included contact information where possible
Some people have retired or moved on, and some organizations have changed their
organizational structure and affiliations
Name, City, State, Phone
Project Manager
Project Information
Saint Benedict Center, Madison,
Sr Mary David
Building the new Hospital, Jilin
WI 608-836-1631
Wal enbach
Province China
Boone County Health Center,
Not available
Troubleshootingfbasic text for capital
Albion, NE, no number is
campaign
available
Carrington Health Center,
Neva Bodin, Director of
Hospice project for cancer patient,
Carrington, ND 701-652-3141
Marketing
Chicago Creek Roads, Idaho
Kay Willis, Executive
Home for abused children, funding covers
Springs, CO, 303-825-8703
Director
operating, adoption and foster care
services, education, and crisis counseling
for families
The Colorado Mountain Club,
Kristy Judd, Executive
Various projects related to environment,
Golden CO 303-279-3080
Director
recreation
Colorado Railroad Museum,
Charles Albi, Executive
Various projects for museum including
Golden CO 303-279-4591
Director
operating, restoration education
Colorado Rush Soccer
Dan Ryan, President
Soccer field development, prograinnung
Association, Lakewood, CO,
(no longer with the
for youth
303-986-5200
club
David Taylor Dance Theatre,
Linda Diekvoss,
Performances, community outreach
Littleton CO 303-797-6944
Executive Director
programming
Denver Union Terminal, Denver,
Bill Newell, Project
Historic restoration of windows at
CO 303-623-4927
ger
Manag
term nal
DeWitt Community Hospital,
Not available
Capital campaign text, prospect research,
DeWitt IA phone not available
troubleshooting
Family Recovery Home,
Diana Roy, Director
Initiated program for addiction recovery
Williston ND 701-774-9625
Foothills Park and Recreation
Edie Hylton, Manager
Variety of projects in programming and
District, Lakewood, CO, 303-
of Community and
capital, athletic fields, park development,
987-3602
Administrative Services
historic restoration, children's programs,
culture and arts etc
I-Lspamc Dental Association,
Sandy Reed, Executive
Priorities assessment and strategic
Chicago, IL phone not available
Director
planrung
The Hope Heart Institute,
Tracy Ostrem, Director
Projects related to cardiovascular disease
Seattle, WA, 206-903-2001
of Development
such as robotic surgery, research, wound
healing,informatics and capital needs
Lookout Mountain Nature Ctr, ,
Chris Leahy, Director
Museum exhibits
Golden CO 303-526-0594
Kim Robards Dance, Denver,
Kim Robards, Artistic
Performances, educational outreach
CO 303-825-4847
Director
Lakewood Legacy, Lakewood
Fred Taake, Board
Fundraising for Lakewood's Heritage
CO 303-989-4472
Member
Center and the City of Lakewood projects
Latino Family Institute,
Not available
Proposal to Chicago Trust for operating
Chicago, lI phone not available
Littleton Housing Authority,
Dawn Shepherd,
Capital needs, older adult programs,
Littleton CO 303-794-9608
Executive Director
affordable housing
Mercy Medical Foundation,
Kelly Buechler,
Capital needs for wellness center, youth
Williston, ND, 701-774-7404
Director
assessment center, prenatal programming,
cancer treatment
Mercy Hospital, Devil's Lake,
Jem Feldner, Vice
Prenatal programming, continuing
ND 701-662-2131
President
education for medical professionals
Request for Proposal, No P-767—Page 5
M
University of Minnesota
Jill Rudnitski, Director
African lion research
Foundation, Minneapolis, MN,
of Corporate and
612-624-0054
Foundation Relations
Morrison Theatre Company,
Rick Bernstein;
Theatre programming, educational
Morrison CO 303-935-3044
Executive Director
outreach
Museum of Northwest Colorado,
Dan Davidson, Director
Collection and exhibit purchase
Craig, CO 970-826-0189
Oregon Graduate Institute,
Robert Mims, Director
Engineering projects, capital needs
Portland OR 503-600-1184
ofDevelo itent
Rocky Mt Children's Choir,
Linda Diekvoss,
Scholarships, satellite locations
Denver CO 303-795-3699
Executive Director
SHARE Colorado, Denver, CO,
Tony Uva, Executive
Food distribution program
303-428-0609
Director
Steamboat Springs Health Care
Christine McKelvie,
Case brochure language for capital
Association, Steamboat Springs,
Director of Public
campaign
CO 970-871-0700
Relations
Williams County Social
Rich Stewart, Board
Youth assessment center for juvenile
Services, Williston, ND, 701-
Member
delinquents
572-4575
f. Pricing approach: GreyCastle's professional rate is based on a multi -proposal
contract at 51,000 per proposal plus expenses A needs assessment determines what
number of proposals are needed to reach your financial goals A minimum of twenty-four
proposal per year would initiate a cost-effective, comprehensive grants program for the
Fort Collins Museum
g. Time spent on project: Expected time spent on museum fundraising fol the next
year would average 20 hours per month over the course of the year, with more time being
spent on the front-end of the contract due to the learning curve and strategy development
h. Signed:
Sharon L Chapin,
Request for Proposal, No P-767—Page 6
Foothills
Park & RLcrcaHUn Distim
1200 • olci 11""ooti col„ icn s0 103 x,1)1 1 t\ i0i 9A 5 04I- •,nu doothdb oiq
July 25, 2000
James B O'Neill Il, CPPO
Director of Purchasing & Risk Management
CI of Fort Collins
25W W Mountain Avenue
PO Box 580
Fort Collins, CO 80522-0580
Dear Mr O'Neill
This letter will serve as a letter of reference foi GreyCastle Associates Sharon
Chapin began writing our grants in 1996 for a variety of projects ranging from youth
programming, to capital construction, to park development We have raised in
excess of $1 million in this time and we continue our plans with Sharon for future
fundraising goals that include the construction of our new park and recreation facility in
south Jefferson County
Sharon meets with our project staff, generates the Initial draft, goes through the
editing process with us and serves as the liaison to funders in submitting these
proposals We work together in processing these requests and in conducting site
visits and in meeting with funders about the proposals
I find Sharon to be a highly qualified professional in her work with our staff and our
funders and would highly recommend her to other organizations Please contact me
at 303-409-21 15 1 you have any other questions
Sincerely,
Edie Hylton, Manager
Community and Administrative Services
Board of Dircctms
Vhchacl R VAhecronc Lon A Hoffnei Ric], R VAoocl„ vd Rnr;ci T Rltho,cn Hal Douon Robert A Eistoo
chanmen IntAe, CIwun,,n, LlOid ln, Ghuumm11 I',dmi,, I,.rrit,�n Iv,rm, D111 Lu11
N
THE HIVIR PE
HEART INSTITUTE
Celebrating 40 Years
July 23, 2000
James B. O'Neill II, CPPO
Director of Purchasing & Risk Management
City of Fort Collins
256 W Mountain Avenue
PO Box 580
Fort Collins, CO 80522-0580
Dear Mr O'Neill
I am writing to recommend the services of Sharon Chapin at GreyCastle Associates. I
have known Sharon professionally for ten years We have worked closely together in
several projects and she is currently under contract at The Hope Heart Institute in
Seattle, where I am Campaign Director
Sharon has a strong ability to internalize organizational projects --many of a highly
technical nature --and to present these program components and concepts in clear,
understandable writing She is also able to generate proposal language fast, which is
important when we are tinder deadline In addition to submitting proposals to
foundations, we also have a base of corporate and government supporters from whom
we are requesting projects funds Sharon is very adept at presenting projects in a way
that matches the wide range of funder interests, their accompanying organizational
structure, and the language they use in evaluating our proposals
I can be reached at 206-903-2013 if you have questions or comments. Thank you.
Sincerely,
ell
Ca ign Director
528 18th Avenue
Seattle Washington 98122-5720
PH (206) 903-2001
FAX (206) 903-2244
The
MIIRRISO
THEATRE
P.O. Box 308 Momson, Colorado 80465
July 23, 2000
James B O'Neill 11, CPPO
Director of Purchasing & Risk Management
City of Fort Collins
256 W Mountain Avenue
PO Box 580
Fort Collins, CO 80522-0580
Dear Mr O'Neill:
Please accept this letter as a reference for the grant writing services of Sharon Chapin and
CrreyCastle Associates I was formerly employed as Cultural Arts Specialist at the City of
Lakewood in 1997 when we were beginning to fundraise for the amphitheater at Lakewood's
Heritage Center I worked closely with Sharon in preparing this proposal In our very first
grant request to the Bonfils-Stanton Foundation, we were awarded the total funds needed to
construct the amphitheater (some additions were later added and applied for through a later
request prepared by Debbie Ellerman)
Through the process, I found working with Sharon to be efficient and stress -free We met,
discussed the project, and she came away with the information needed to write a draft of the
proposal After we revised the draft with a few minor changes, she accompanied me and our
area administrator to the foundation offices to discuss the proposal. This process resulted in a
lead gift from Bonfils-Stanton which in turn inspired other funders to assist with the overall
project
As Executive Director of the Morrison Theatre Company (MTC), I have continued to work
with Sharon on community programming, education, and outreach She has helped create a
new focus for foundation support not previously in place at MTC
Please contact me at 303-935-3044 if you have questions
Sincerely,
ikcutive Director