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Home My WebLink AboutRESPONSE - RFP - 31435 P1082 DOWNTOWN WAYFINDING SIGNAGEPROPOSALFOR FORT COLW,4s DOWNTOWN WAYFINDING SIGNAGE SEPTEMBER 4TH 2O07 RFP #P1082 �r��,,,�/, submitted by NUSZER KOPATZ urban design associates ilr community vision. uncommon visionaries. PART 3 — SCHEMATIC DESIGN Schematic Design level drawings will include a Draft and Final Plan phases for the Downtown Wayfinding Plan and the Sign S stem designs. A Schematic Design Sign System will provide a sufficient level of detail to illustrate message content, graphics, materials, mounting recommendations, lighting and any electronic components. The Cal of the Schematic Design Phase is to ultimately generate an approved Final Schematic Sign System that will be developed into design development documents for the Parking Garage and Lot Vehicular Directional Signs. 3.1. City Review and Stakeholder Meetings The design team will meet with City staff and the identified stakeholders to review the refined Downtown Wayfinding Plan and Sign System designs. The goal of these meetings is to identify any detailed design issues that should be considered before beginning the Draft Plan Phase. The parking garages and lots are the key priority areas for signage and messaging, and our approach includes working with the City stall and stakeholders to focus attention on these areas for detailed wayfinding and signage needs. 3.2 Draft Schematic Downtown Wayfinding Plan and Sign Systems Based on direction provided in the City Review and stakeholder meetings, the design team will further develop the Downtown Woyfinding Plan and Sign System to a draft Schematic Design level. This will include further coordination with signage and custom metal fabricators to provide sufficient detail to illustrate messaging content, graphics, materials and fabrication recommendations. 3-1) models of identified key priority areas will be completed for the Schematic Design Sign System.. A great presentation tool, 3-D models can quickly relay the character of the signs and wayfinding with surrounding context more thoroughly than 2-dimensional plan, elevation or perspective drawings that show only the signage designs. The design team will create the Draft Schematic Downtown Wavfinding Plan and Sign System. The Schematic Downtown Wayfinding Plan will denote specific ocotions of the various signage types. The design team will meet with Ci staff and stakeholders to review the Draft Schematic Downtown Wayfinding Plan and Signlystem. The goal for the meeting is to define any revisions for the Final Phase Wayhnding Plan and Sign System. 3.3. Final Schematic Downtown Wayfinding Plan and Sign System Based on input received from City stand stakeholders on the Draft Schematic Downtown Wayfinding Plan and Sign System, revisions will be made and the Final Schematic Downtown Wo finding Plan and Sign System will be completed. The design team will meet with City staff and stakeholders to review this Final Phase Plans. 3.4 City Council Review If desired by the City, the Final Schematic Downtown Wayfinding Plan and Sign System will be presented to City Council for review and comment. Deliverables: Part 3 — Schematic Design Deliverables will include: 1. Draft Schematic Downtown Wayfinding Plan 2. Draft Schematic Downtown Sign System, including 31) models of key priority areas (up to 3) 3. Final Schematic Downtown Wayfinding Plan 4. Final Schematic Downtown Sign System, including 31) models of key priority areas (up to 3) 24" x 36" Large format presentation graphics as well as 11 %17" handouts will be created for the City staff and stakeholder presentation. Electronic PDF's will also be provided. PART 4—DESIGN DEVELOPMENT Design Development level drawings will be developed for the Parking Garage and Lot Vehicular Directional signs. The goal of the Design Development phase is to provide a level of detail sufficient for implementation. 4.1. City Review Meeting The design team will meet with City staff to review final comments from City Council and stakeholders for the Parking Garage and Lot Vehicular Directional signs. The intent of this meeting is to identity any final design or technical issues that should he revised and addressed in the + Design Development drawings. 4.1. 90% Parking Garage and Lot Vehicular Directional Signage Location Plan The design team City to 90%final indicate will coordinate with staff repare a signage plans that the location, quantity, dimensions and setback information of these signs relative to their specific sites. 4.3. 90% Parking Garage and Lot Vehicular Directional Signage Design The design team will pre are a 90% Design Development package that illustrates the front, hack and side elevations of these sign designs. These elevations will illustrate the message content and graphics, colors, materials, dimensions, illumination, fabrication and installation component information for each individual sign. proposed scope C C The design team will coordinate with a qualified signage fabricator to provide structural, wind - hearing, load -hearing and breakaway information for these signs. The design team will also coordinate with an electrical engineer to prepare signage illumination details it required. Fees for this structural engineering services are included as part of this proposed scope of services. C) — I would remove this — we should be including if we think it is necessary for the scope of 0 services — also refers to the sign fabricator to provide these services above. 4.4. Gly Review Meeting. The design team will meet with City staff to review the 90% Design Development Plans (Signage Location Plan and Signage Design). Based on comments from this meeting, revise and complete the 100% Design Development Plans (Signage Location Plan and Signage Design). Deliverables: Part 4 — Design Development Deliverables will include: 1.90% Design Development Drawings • Signage Location Plan and Signage Designs for Parking Garage and Lot Vehicular Directional Signage 2.100%Complete Design Development Drawings • Signage Location Plan and Signage Designs for Parking Garage and Lot Vehicular Directional Signage These drawinggs will be prepared in a graphic format suitable for both illustrative presentation graphics and for final fabrication drawings. OPTIONAL SERVICES The following services add value to the project, but may not have been specifically requested in the RFP. Our scope of services can easily be modified to include or exclude any of these services as desired by the City. Additional 3-Dimensional Modeling We are proposing up to three 3-dimensional models as part of our basic scope of services. Additional models can be prepared if desired by the City. We find these models invaluable in conveying ideas and building consensus with stakeholders and can assist with prol'Iectfund-raising efforts. Our staff uses the latest sof ware and technology including 3D Viz, Sketch-0p, Flash and Photoshop to create engaging models and fly-throughs at all levels. Models can be created at all budgets and can include simple spatial studies or convey details down to the material finishes of the projects. Examples of our models are included throughout the proposal. scope 2-6 l Project Team FIRM AND TEAM OVERVIEW Nuszer Kopatz Urban Design Associates is a Denver -based landscape architecture, land planning, community visioning, architecture, and environmental graphics firm, partnering with clients to create diverse, next -generation public places. We apply our talent to our clients' objectives to shape people -oriented spaces that achieve an ideal balance of beauty, livability, and functionality. Our philosophy revolves around design that emphasizes respect for context, function, structure, and sophistication. We are continually searching for a unique approach to creating place. We have helped many communities similar to the City of Fort Collins achieve their project goals through innovative design which responds to the needs of the site and community. The success of Nuszer Kopatz is due to a high level of partner and staff commitment. ■ The firm has been providing quality service to clients since 1991 and has since grown to a current staff level of forty professionals. Mark Nuszer, Mark Kopatz, and James Ramos the firm's partners, wholly own Nuszer Kopatz and have been practicing for upwards of thirty years in the fields of landscape architecture, urban design and b planning. Each project that the firm undertakes is assigned a partner -in -charge as well as a senior associate to provide leadership and lend experience to the design process. Our five studios include land planning, landscape architecture, community visioning and environmental graphics, architecture and construction observation. This diversity of disciplines allows us to take a comprehensive and integrated approach to all our projects. We have assembled a strong project team that responds to this project's specific design requirements and provide the best possihle expertise and service to the City. Our expertise working on signage and wayfinding projects as well as site design will be invaluable in addressing the project's needs and guiding the design process. We are currently working with the Town of Parker on a very similar project to design and implement a Town -wide Signage Program. Our key team members have worked and lived in Fort Collins for over ten years, giving them a thorough knowledge of local conditions specific to Downtown and Old Town. Having worked on urban design projects in Fort Collins and in other similar communities, they are thoroughly familiar with the complex challenges these areas are facing. project team 1 N Q 0 N z I CITY OF FORT COLLINS NUSZER KOPATZ URBAN DESIGN ASSOCIATES MARK KOPATZ, ASLA managing partner KELLEY SAVAGE, RLA, ASLA senior associate process, design and technical leader JESSICA KRAMER, SEGD project manager and lead designer/senior associate STUART SHOCKLEY senior environmental graphic designer 0 EDUCATION • Bachelor of landscape Architecture, and Certificate of Regional and Community Planning; Kansas State University • Mike Lin Graphic Workshop PROFESSIONAL AFFILIATIONS • Society of Envimnmentol Graphic Design; Member HONORS AND AWARDS • ASIA Idaho -Montano Chapter Honor Award, Montana Avenue historic District Streetscape; Billings, MT JESSU KRAMER, SEGD senior associate , M1 Jessica Kramer is a Community Visioning Specialist and landscape Architect with more than eleven years of professional experience. She specializes in project visioning and themeing as well as the integration of environmental graphic design, signage and wayfinding in all phases of landscape architecture. This includes: urban design; downtown revitalization; community development; landscape and park design; commercial and retail; and campus design. Prior to employment with Nuszer Kopotz, Jessica practiced environmental graphic design, landscape architecture and planning with several nationally renowned design firms. This experience has given her a distinct understanding and knowledge of the collaborative design process with both clients and team members. Jessica's philosophy and approach to successful design and is the culmination of client's needs and artistic sensibility, with the cultural and historical context resonating through the landscape design and graphic wayfinding systems. Jessica will serve as the Project Manager and primary point of contact for this effort. She will also guide the signage and wayfinding design. SIGNAGE AND WAYFINDING Town of Parker Overall Signage Program; Parker, CO Wildhorse Meadows Signage and Wayfmcling; Steamboat Springs, CO Southshore Signage and Wayfinding; Aurora, CO Idyllwilde Signage and Wayfinding; Parker, CO Vista Ridge Trail and Golf Signage; Erie, CO Vallogio at Inverness Signage; Arapahoe County, CO Peaks to Plains Park Signage; Billings, MT ENVIRONMENTAL GRAPHICS AND IDENTITY SoLa Main Street and Town Center/Identity and Logo, Lafayette, CO Southshore Neighborhood Logos; Aurora, CO Turtleback Mountain Resort Identity and Logo; Elephant Butte, NM Farmington MPO and Transportation Plan Project Logo/Website Design and Implementation; NM Arvada Comprehensive Plan Update Website Design and Implementation; CO El Paso County Major Transportation Corridors Plan Project Logo/Website Design and Implementation; CO METRO 2030 Transportation Plan Project Logo/Website Design and Implementation; Little Rock, AR Fort Greely Design Guide; AK BikeNet Tour Map; Yellowstone County, MT Downtown Billings Urban Design Workshop Guidelines; MT Marietta College Design Guidelines; Marietta, OH URBAN DESIGN Broadway Streetscape; Billings, MT Downtown Billings Urban Design Workshop Guidelines; Billings, MT Montana Avenue Historic District Streetscape, Billings, MT Copper Mountain Resort, Summit County, CO Columbus Riverfront Commons Urban Design Guidelines; OH VISIONING AND CONCEPTUAL DESIGN Copper Mountain Resort; Summit County, CO Watkins Comprehensive Plan; Watkins, CO Peaks to Plains Pork, Montana State University -Billings University; Billings, MT Draper Natural History Museum at the Buffolo Bill Historical Center; Cody, WY managing partner Mark Kopatz is a founding principal of Nuszer Kopatz Urban Design Associates. Mark has extensive experience in all phases of landscape architecture including urban design, community visioning and development, signange and wayfinding, community workshops, commercial and retail, and downtown revitalization. His experience is based in the Rocky Mountain West and includes projects spanning both coasts and overseas. For more than 30 years Mr. Kopatz has based his approach on creative yet functional design that is specifically tailored to the clients goals and the project locale. His mastery of the design process has led to numerous awards for outstanding urban design and landscape architecture in various communities and projects throughout the Rocky Mountains and California. Mark will provide design expertise on this project. EDUCATION •Bachelor ofLandscape Architecture, Cal Poly San Luis Obispo SIGNAGE AND WAYFINDING Town of Parker Overall Signage Program; Parker, CO PROFESSIONAL AFFILIATIONS Wildhorse Meadows Signage and Wayfinding; Steamboat Springs, CO • Registered Landscape Architect; Southshore Signage and Wayfinding; Aurora, CO California and Missouri Idyllwilde Signage and Wayfinding; Parker, CO • American Society of Landscape Vista Ridge Trail and Golf Signage; Erie, CO Architects; Member • Colorado Home Builders Association; Vallagio at Inverness Signage; Arapahoe County, CO Associate Member Peaks to Plains Park Signage; Billings, MT • National Home Builders Association; Observatory Village Signage; Fort Collins, CO Associate Member • Urban Land Institute; Associate Member URBAN DESIGN HONORS AND AWARDS Stapleton -Town Center, Town Green Apartments, West Crescent, Denver, CO • Presidents Award of stCrescent CCASIA, Stapleton West Crescent, 2004 Southeast Plaza, Jefferson faun , CO. - Regional Moll ty 9 • The Nationals, Region 3 Award, Best Ken Caryl Business Center, Jefferson County, CO. - 300-acre business campus Landscape Design, Village of Five One Town Center, Costa Mesa, CA. - Office Campus Parks, 2003 • Denver HBA, Community of the Year, Taiwan Urban Design Analysis, Topoi, Taiwan - Downtown Urban Design Concepts Village of Five Parks, 2002-2004 One Greenwood, Greenwood Village, CO — Office Complex • Denver HBA, Community of the Year, Idyllwilde, 2005.2006 PARKS AND OPEN SPACE Ken -Caryl Ranch Parks and Open Space Plan, Jefferson County, CO Woodglen/Brookshire Park, Thornton, CO The Ranch Park, Westminster, CO Bachelor Gulch, Eagle County, CO Turtle Rock Park, Irvine, CA Eagle Mountain Parks, Eagle Mountain, UT Greenfield Recreation Center & Park, Arapahoe County, CO Saddlerock Recreation Center & Park, Aurora, CO RESORTS Wildhorse Meadows, Steamboat, CO Trailhead Lodge, Steamboat, CO Copper Mountain, Copper, CO MARK KoPATZ managing partner HONORS AND AWARDS Eagle Springs, Solitude, CO • Apex Award, village Homes, Designer Turtleback Mountain Resort, Elephone Butte, NM of the Year, 2002 • Gold Nugget Award, PCBC, "Best Community" Merit Award 2002 RESIDENTIAL • Colorado Apartment Association, Best The Jefferson at Lowry, Denver, CO Community Site Plan 1999 • Golden Nugget Award, PCBC "Best Coal Creek Ranch, Louisville, CO Senior Community" Merit Award,1998 The Jefferson at Cherry Creek, Denver, CO Fairmount at Lowry, Denver, CO Ken -Caryl Business Center, Jefferson County, CO 4 SaddleRock, Aurora, CO r� Sun River Ranch, St. George, Utah s Wyndham Park, Arvada, CO City of Louisville Downtown Redevelopment and Beautification, Louisville, CO Greenfield, Arapahoe County, CO Ken -Caryl Ranch Parks and Open Space Plan, Jefferson County, CO Woodglen/Brookshire Park, Thornton, CO Huron Reservoir Park, Northglenn, CO The Ranch Park, Westminster, CO Meadow Ranch, Jefferson County, CO Mountainview, Aurora, CO Grancore Extended Care Facility, Parker, CO • MAME Award, Denver HBA, Best The Broadlands, Broomfield, CO Community Presentation 1998 Ward Parkway Master Plan, Kansas City, MO • MAME Award, Denver HBA, Best Community Presentation 1997 St. Francis Main Street Redevelopment, St. Francis, KS • MAME Award, Denver HBA, Liberal Beautification Study, Liberal, KS Best Community Presentation 1996 • Colorado Landscape Contractors Association Grand Award,1995 COMMUNITY DEVELOPMENT • California State Parks and Recreation, High Point, Denver & Aurora, CO 1980-1982 Ken Caryl Ranch, Jefferson County, CO. -10,000-acre community LECTURE EXPERIENCE Greenfield, Arapahoe County, CO. - 300-acre community • Denver Home Builders Association Wyndham Park, Arvada, CO. -1 Okcre community • National Home Builders Association National Conference The Ranches, Eagle Mountain, UT. - 6,000-acre community • Multi -Housing World; National Conference Meadow Ranch, Jefferson County, CO. - 300-acre golf community • Planning Workshops; Aurora and Vista Ridge, Erie, CO. - 600 ac. golf community Arapahoe county, CO Battlement Mesa, Parachute, CO. - 700-acre golf community TEACHING EXPERIENCE Wood Duck Island, Boise, ID. - 200mcre community • university of California at Irvine; Leander Parks, Arvada, CO. -100-acre community Design Program • UCLA, Plant Materials Willow Springs, Jefferson County, CO. - 300-acre golf community Saddlerock, Aurora, CO. - 300-ocre golf community Wolf Ranch, Colorado Springs, CO—1,500-ocre community KELLEY SAVAGE, RLA, ASLAseniorassociate EDUCATION Kelley is a registered Landscape Architect with over thirteen years of experience in the design and planning • Bachelor of Science in Landscape of public facilities, streetscopers, trails and open spaces, leading projects from conceptual design through Arch; Colorado State University documentation and construction. She is skilled in managing complex projects involving coordination of •One year of Study in Architecture; public and private organizations with federal, state and local agencies and multiple stakeholders to build University of Arizona p p g g p consensus. PROFESSIONAL AFFILIATIONS • Registered Landscape Architect, Wyoming,1999 • Sigma lambda Alpha, Landscape Architect Honorary • American Society of landscape Architects HONORS AND AWARDS • Outstanding Public Project, Twin Rivers Community Park, Colorado Construction Magazine, 2006 • Outstanding Environmental Plan, Nevada APA, Henderson Open Space and Trails Plan, 2006 • Honor Award, Greeley Conceptual Trails Plan, CCASLA, 2003 • Outstanding Environmental Project, Sheldon Lake, Colorado Construction Magazine, 2003 • Third Place, Best Cartographic Publication, ESRI International User Conference, 2003 • Honor Award, 2002 Olympic Winter Games Cross Country Biathlon Venue, CCASLA, 2002 URBAN DESIGN Lorimer County Courthouse Offices, Fort Collins, CO Big Spring Creek Improvements, Lewistown, MT North College Avenue Improvements, Fort Collins, CO Fort Collins Old Town and Alley Improvements, Fort Collins, CO Greeley Ice Hous, Greeley, CO WAYFINDING AND SIGN DESIGN AND PLANNING Twin Rivers Community Park, Greeley, CO Civic Green Park, Highlands Ranch, CO Robert A. Easton Regional Park, Jefferson County, CO Silver Bow Greenway, Butte -Anaconda County, MT Copper Mountain Youth Park, Butte, MT Bidwell Park, Chico, CA Henderson Open Space +Trails Plan, Henderson, NV Colorado Division of Wildlife Capital Development Planning, CO Union Pacific Railroad Rails -to -Trails Conversion, Coeur d'Alene, ID YMCA of the Rockies, Snow Mountain Ranch, Grand County, CO California Historic Trails Interpretive Center, Elko, NV Pompey's Pillar National Historic Monument, Interpretive Center, Billings, MT Fossil Creek Reservoir Regional Open Space, Lorimer County, CO 2534 Mixed Use Development, Johnstown, Colorado Great Western Development, Windsor, CO EDUCATION • Bachelor of Landscape Architecture Auburn University • Coursework in Landscape Architecture, Cornell University STUARTSHOCKLEYseniorenvironmental gropl,icdesigner Stuart Shockley is a Senior Environmental Graphics Designer and a Community Visioning Specialist with more than seven years of professional experience. Stuart's expertise is in project visioning and theming as well as the creation of environmental graphics, signage and wayfinding. Stuart's exlpertise also expands to 3D Modeling and Rendering. Stuart's experience as an environmental graphic designer, a 3D modeling specialist and a landscape architect lends unique perspective to his design style. Stuart will provide signage and wayfinding design and 3D modeling expertise on this project. SIGNAGE AND WAYFINDING Southshore Viewing Platform; Aurora, CO Idyllwilde; Parker, CO Anthology, Parker, CO Turtleback Mountain Resort; Elephant Butte, NM SoLa; Lafayette, CO URBAN DESIGN Alliance Spanish Gate, Denver, CO Highland Park, Denver, CO Watercolor; Castle Pines, CO Marriott Resorts, Hilton Head Island, SC Broadstone at Cherry Creek, Glendale, CO INTERPRETIVE AND VISITOR FACILITIES Southshore Viewing Platform; Aurora, CO ENVIRONMENTAL GRAPHICS Southshore Viewing Platform; Aurora, CO Idyllwilde Signage; Parker, CO 3D VISUAL SIMULATIONS SoLa; Lafayette, CO Alliance Spanish Gate; Denver, CO Southshore Viewing Platform; Aurora, CO Lower Hidden Valley Fly -Through; Eagle Mountain, UT Trailhead Lodge at Wildhorse Meadows; Steamboat Springs, CO High Point; Aurora/Denver, CO September 4, 2007 Mr lames B O'Neill Director Purchasing and Risk Management 215 North Mason Street Fort Collins, CO 80524 Re Request for Proposal - Downtown Woyfinding Signage , #pl082 Dear Mr O'Neill NUSZER KOPATZ urban design associates LAND PLANNING LANDSCAPE ARCHITECTURE COMMUNITY VISIONING ARCHITECTURE Nuszer Kopatz is pleased to submli this response to your RFP for the Downtown Wayfaring Slgnage project We are extremely excited about this opportunity to assist City staff with the wayfinding for Downtown Fort Collins Nuszer Kopatz offers an exceptionally qualified team committed to working collaboratively with the Downtown community, stakeholders and City staff to create and implement an innovative and successful wayfinding system The Nuszer Kopatz team brings the following key elements we feel will lead to success • We have a passion for signage, wayfinding and identity design We have demonstrated successful wayhnding experience both locally and throughout the West, resulting in a great understanding of the latest trends in signage, wayfinding and identity design and planning • Recently opened, our Fort Collins office can conveniently provide a high level of service to City staff • Team members have past experience in Downtown Fort Collins on such projects as the Old Town and Alley Improvements, the North College Avenue Improvements and the Lorimer County Courthouse Offices • Most of our clients are repeat, a testament to our projects being in schedule and on -budget ® In addition to our project team and scope of services, we have included a detailed project approach that highlights some of the items that we believe are crihcal to ® the success of this project, including • our expertise as both envuonrnental graphic destgners and urban designers, ® • our ability to capture the essence of the Downtown identity while meeting the needs of the Downtown business community ® • creahng innovahve woyfnding solutions that con be implemented yet flexible enough for future needs ® We encourage you to thoroughly review our proposal as we believe that it details a successful approach towards the completion of this exciting project As our at- tached portfolio of projects reveals, we have executed creative solutions to projects with similar challenges we are fully prepared to do so again We believe that if ® given the opportunity, you will find that the collective talents and capabilities of our team will exceed your expectations, and ask that you provide us the opportunity ® to work together with you ® Best Regards, ® J srca Kramer, SEGO ® Project Manager/Semor Associate ® 1600 SPECHT POINT ROAD, SUITE C, FORT COLLINS, CO 80525 970 224 2539 fox 303 534 3884 der 303 534 3881 e nuszerkopatz coin Relevant Experience The following pages represent team project work with direct relevance to the Fort Collins Downtown WWyfinding and Signage project. MI relevant experience PARKER SIGNAGE AND WAYFINDING II Parker TOWN CENTER 11 z0EMain9�l Many characteristic combine to make Parker one of the fastest growing municipalilties in Colorado: the physical setting of the plains and rolling hill environment with views to tlhe Rocky Mountains, the "mainstreet" character of the downtown and the historical emphasis on Parker's Western heritage. The challenge was to create a signoge and wayfinding program that conveysone unit i Ig cortlmuni1 IdenfiI for Parker. Currently, the existing Town signage lacks a cohesive feel as well as any distinguishing features. New signs and environmental graphics evoke Parker's "small town feel' with simple details and traditional colors. The solution to balancing this traditional character with a nod towards the Colorado aesthetic was to incorporate natural materials such as stone and timber, with rusted metal accents. Wayfinding elements include town gateways, town center and municipality signs, pedestrian kiosks, park monuments, bridge signs, and trail markers. Temporary wayfinding includes builder directional signoge as well as high school awards and event O� PARKING Z �PARKWG� Fieldhouse M l� SPORTS & EVENTS CENTFk ' www.ParkerAec,com 303.805.6300 h,77 PARKING ;x D TOWN PAR-"' F - iy>bd � d+rlSrWrCm quad ��( WILDHORSE MEADOWS SIGNAGE AND WAYFINDING ucIJL_.__ AA__J_..._ -Al L_ _ _1_II_I____1 __ La__.___II_. L WILDHORSE MEADOWS SIGNAGE AND WAYFINDING r crnn�orx.E-----a ; n i�asr r�>wNi i��s. ► ; rig NU f' 2MI C ✓d � � iA � N N � VI t=s Si 3i z°f i m' ra£ u >S t r w` v. �v - LLsq A i >o: Ea3 as cmX= �r Q`nq WILDHORSE MEADOWS GNAGE AND WAYFINDING SOUTHSHORE SIGNAGE AND WAYFINDING At Southshore, WATER DEFINES US. Located at the water's edge of Aurora Reservoir, Southshore is naturally inspired by the water. Distinctive signage and wayfinding, introduced at Southshore's entries and woven throughout the community, enhance the "waterside living' vision and community identity. The colors, materials and forms of these elements evoke the character of IDYLLWILDE SIGNAGE AND WAYFINDING Environmental graphics and Wayfinding were incorporated into trail signage, entry monumentation, marker posts, educational and interpretive signs, and the overall project theming. Fashioned from natural stone and wood materials, the trails and signage located throughout the community are based on names of local flora and fauna, and represented by iconic symbols to easily identify the nearby environment and wildlife. A variety of secondary signs are introduced at the project entry, including deer sculptures that run through the community, creating a unifying theme and project Identlt . The interpretive signage was designed to incorporate the site's cultural history and natural environment. ENVIRONMENTAL GRAPHICS AND IDENTITY What are environmental graphics? Environmental graphics are the details, big and small, that convey the essence of a place. The shadows silhouetted on the ground from a playful trellis, the seasonal banners that direct your attention to a community festival, the carved rock sculptures ringing a plaza — these are all environmental graphics that provide cues to a place's distinct identity. These visual elements are opportunities to engage people in their surroundings, conveying both information and identity. ENVIRONMENTAL GRAPHICS AND IDENTITY TURTLEBACK MOUNTAIN RESORT ni0o Lafayette Colorado No Text SIGNAGE AND FORT COLLINS OLD TOWN AND ALLEYS Based on the goals established in previous City planning efforts, the Old Town and Alleys project was envisioned to turn unattractive, back -of -house service areas into vibrant and safe commuflltvamenities. Design elements included heavily textured pedestrian scale paving, colorful plantings and historically themed lighting. Alleys are activated through punch - outs for windows and outdoor patios from businesses within the adjacent historic buildings. ®x. *Previous work of Kelley Savage BILLINGS BROADWAY STREETSCAPE This 4-block area of Broadway Avenue serves as the vibrant "hub" of downtown, providing continuity along the street as well as creating a distinct identity for downtown Billings. The "Skypoint" tensile structure spanning an entire intersection serves as an icon for downtown Billings as well as the central gathering place for concerts, festivals, and markets. Curb "bump -outs", decorative crosswalks, twinkle lighting, signature plantings and custom street furnishings improve the pedestrian experience and also help calm traffic. The project Alized local OffiStS who fabricated custom benches, bike racks, tree grates, tree guards, bollards and trash receptacles, as well as integrated the the "Horses, Of Course" Public Art Program. Signage and wayfinding elements include event banners, movable kiosks and permanent informational directories. New urban features within the City of Billings included outdoor restaurant patios, and diagonal parking to maximize parking capacity. *Previous work of Jessica Kramer A great presentation tool, 3-dimensional models can quickly relay the experience and character of a place more thoroughly than 2-dimensional plan, section or perspective drawings. We use the latest software and technology including 3D Viz, Sketch -Up, Flash, Finalfut and Photoshop to create engaging models at all levels. The table below summarizes our proposed project fees and expenses based on our initial understanding of the project scope of services and available budget. Other optional services include additional 3-Dimensional modeling for signage concepts not included in this scope. A detailed explanation of optional services is included in our Scope of Services section. Fees listed for these options vary greatly depending on the level of effort. If the City believes that additional 3-D Modeling would be a valuable tool, we can negotiate a fee appropriate to the work effort at a later date. The fees shown provide the starting point for this scope of services. If the City believes that this approach is not appropriate, our approach and fees can he modified. Part 1- Project Status and Analysis $3,545 Part 2 - Concept Plan $6,560 Part 3 - Schematic Design $6,740 Port 4 - Design Development $5,615 Estimated Reimbursable Expenses, not to exceed* $1,940 Total Project Fees and Expenses $24,400 *Estimated reimbursable expenses include printing, mileage, faxes, mailing and deliveries N fee pr References Town of Parker Signage Program Town of Parker Tara Moore 20120 E. Mainstreet Parker, CO 80138 303.805.3108 Wildhorse Meadows Resort Ventures West Mariana Ishida 610 Marketplace Plaza, Suite 210 Steamboat Springs, CO 80487 970.879.7772 Southshore Signage and Wayfinding Laing/Village LEC Susan Peterson 7009 S. Potomac St. Suite 110 Englewood, CO 80112 303.799.6060 WAS references No Text � " •",.Cv4 "rS` .,,�, •7;�. ,. a , ..r _fit +. « 'a,.+^M �''^�,,x Y,r..� {r1 ��}�� w. iir:.`:�•'�i 1 . .A-t - •K. _ «u�V s'j s° tl ... y. t 4iY �+x lk. § ' +; T'wiC>� ,+y2� ,•_ a •' r. a ,_ Project Team + v »t 'CITY OF .•_r _ FORT COLIZ f 4 rt �''"r1.7. Rx r� ��' ��t Lt�,•:," Y is+�•>`a,l, t ,i. _..r�«,� ro", "!-., h �r 4= + ��,,.;,!...,_..-•, :�„�;a�s:,"t`�'i�awr�,�'`.�` n-c ti.a"., ak_+, 'T.9 -� �. ?�"'` � aca= � �,` •r�:'Trp tyy w NUSZER KOPATZ URBAN DESIGN ASSOCIATES`-A-Q MARK KOPATZ, ASLA cti6, managing partner 4� i.� KELLEY SAVAGE, RLA, ASLA a , senior associate Mom` process, design and technical ;. leaden D;Yco ,.l�v]'}+�:.P•B�IY1,oCT�!"M",a^:i JEGyA�,.."�..5." e� v u .. W _ �.• f FYY �� JESSICA KRAMER, SEGD protect manager and lead designer/senior associate STUART SHOCKLEY�� _ . 4t senior environmental _ q graphic designer = TQA["i{nsy''iht`'�fM7 'NUSZER K PATZ No Text No Text ••••••••••••••••••••••••••••••••••••••••••• Local and New k • i • October 5; 2007 NuS�jERNOPATZ Sophistication in Design and Technology Ad NUSZER KOPATZ Site Opportunities Understand the Needs of the Community Destination Oriented: Connect People to Places October 5, 2007 nU ZER KOPATZ Wayfinding Integrated Into the Urban Environment ii••iiiii••iii•ii•i•iiii•ii•iiii•iiiii•iiii Monumentation Animation October 5, 2007 MUSZERKOPATZ Collaborate with Cutting Edge Fabricators to Apply New Technologies NUEEER TO IH i Understand the Needs for Vehicular Signage Creative Approach to Wayfinding ;->Downto way S Iii , =name 75, 5,2007 ERKOPAJZ Design of engaging and memorable public spaces is our passion. We strive to capture and create a meaningful sense of place by implementing the collective vision from the big picture through the minute details. We believe that wayfinding and signage provide more than just directions; these elements create feelings of being in a vibrant downtown environment. Successful and inventive wayfinding will guide and inform visitors in a logical and coherent way, while reinforcing the distinct identity of Downtown Fort Collins. Our project approach responds to these tenets per the Scope of Work. Our team would complete this project based on the following values: • WAYFINDING AS PLACEMAKING Signage and wayfinding help people navigate through the Downtown, playing a critical role in clearly directing visitors to where they want to go and contributing to a sense of place. As both environmental graphic designers and urban designers, we take a holistic approach to wayfinding. We understand that downtown wayfinding extends beyond just signage elements, and that successful placemaking integrates with street furnishings, lighting and complements the architectural and pedestrian environments. Our collaborative approach blends environmental graphic design with site design and 3D modeling to deliver a cohesive wayfinding system that is an integral part of the dynamic Downtown environment. • RESPECT THE PAST WHILE LOOKING TO THE FUTURE As key senior team members are Fort Collins residents, we have a connection to Downtown Fort Collins and truly understand that this is the heart of the city. We understand that while Downtown is a vibrant district, the Downtown community needs to continually maintain and enhance its status in the marketplace and public eye. Wayfinding needs to clearly direct people into Downtown, and assist in making the Downtown experience enjoyable and memorable. Memorable places encourage people to return for generotions. Our approach considers the following: M1 projectapproach 1-1 Why Should You Select Our Team?Y P11(t • New, Fresh Ideas- A Creative Approach to Wayfinding , 9 • Good Understanding of Downtown Fort Collins rF ` „,u: • Visioning +Wayfinding +Urban Design =Successful Wayfinding and Identity • Sophisticated Tools r r Ake. '! SZER KOGATZ • How do we broaden the visitor's perspective of the Downtown Fort Collins experience? • What elements of the current wayfinding and signage system are working well? • What is the sense of arrival to Downtown from 1-25? From the surrounding residential neighborhoods? From CSU? How do we connect Downtown to not only these surrounding districts and corridors, but also to the Poudre River, and to any proposed improvements such as the Poudre River Amphitheater project? • Whatchollenges do we need to overcome in directing people to Downtown? Once in Downtown, are there opportunities to modify and enhance perceptions about parking and walkability? • Are there opportunities to create distinctand identifiable districts within Downtown to orient visitors to parking? Would creating these districts with distinct but complementary identities help visitors navigate to the varying retail, dining, civic and entertainment venues? • COMPREHENSIVE VISIONING PROCESS Our comprehensive visioning process is unique and is undertaken on each project we undergo. Historical, natural and cultural resources, site and regional context, and stakeholder input guide us in creating the big idea, or 'vision' for each project. Our visioning process is unique in that it influences every phase of the project from inception through implementation, creating more meaningful designs and spaces which serve to strengthen the sense of community. This element is crucial to the success of the Downtown Wayfinding and Signage project due to the project's high visibility to business owners, visitors, residents and passers•through. approach 1-2 Propose Scope of Services The following summarizes our proposed scope of services. The project is broken down into four parts: Part l —Project Startup and Analysis, Part 2 — Concept Plan, Part 3 Schematic Design, and Part 4 —Design Development. This scope and its associated fees can be modified if necessary to meet specific project needs. Our Proposed Fees follow the Relevant Experience section. PART 1— PROJECT STARTUP, ANALYSIS AND CONCEPT PLAN The key to an efficient, successful and comprehensive wayfinding plan is to get all key stakeholders and agencies to the table quickly in order to identify any potential project challenges. The goal of this project phase is to quickly gather all relevant project information, review past efforts, identify stakeholder needs and establish overall project goals and milestones for use in establishing a successful concept plan. 1.1. Project Start-up and Analysis This task includes the collection and preliminary review of all relevant project data that may impact the project outcome. Our approach includes a preliminary review of relevant information to quickly become knowledgeable and prepared for the next steps, including the kick-off meeting and meetings with stakeholders. • Preliminary review and analysis of the existing downtown signage inventory, including existing parking signage, coordinate closely with City Staff • Preliminary review and analysis of the "experience" leading people from 1.25 to downtown Fort Collins and the existing signage directing this experience • Review and analysis of the 1988 Downtown Sign System • Review and analysis of current improvement plans for Downtown • Review and analysis of relevant City codes and rdines 1.2. Project Kick -Off Meeting and Site Visit Team members will meet with City staff to: • review the project goals and objectives • identify stakeholders • establish the approval process and schedule, including needed City Council or other board approvals • establish project boundaries and related districts/corridors adjacent to downtown • review project work completed to date This kick-off meeting will also outline project roles, responsibilities, communication protocols, schedule milestones and expectations. After the kick-off meeting, the project team will conduct a preliminary site visit with City staff to review specific site opportunities and constraints, points of interest, and the related adjacent districts and corridors. It is assumed that the kick -oft meeting and site visit will encompass one day. Team members will conduct additional site visits, as needed, to assess the site in further detail. Subsequent visits will be coordinated with appropriate City staff. proposed scope 1.3. Stakeholder Meetings and Interviews Following the City meeting, team members will meet with stakeholders and other relevant City departments to identify expectations and concerns. With City staff guidance, we will identi� key stakeholders with whom we will conduct informal interviews. The interview process will help us identify detailed concerns, expectations and needs. These "interviews' are critical to understanding the wants and needs of the downtown community. The intent of these stakeholder meetings is to: •identify perceived problems with the current wayfnding system • Identify specific issues which need to be addressed in detail in the wayfinding system (te; parking) • identify destinations which need to be addressed in the wayfinding system • evaluate interface with districts and corridors adjacent to downtown • discuss potential goals for gateways from 1.25 The stakeholders may include but are not limited to downtown business owners, the Downtown Development Authority, the Downtown Business Association, and the Univerfity Connections group. 1.4. Inventory and Analysis Our understanding is that City staff will inventory the existing signage. We will then analyze this inventory in conjunction with the feedback from stakeholders as to current and future signage needs. Deliverables: Part 1— Project Startup and Analysis Deliverables will include: 1. Written summary of stakeholder interviews 2. Written summary of existing 1988 sign plan analysis PART 2 — CONCEPT PLAN The goal of the Concept Plan is to generate alternatives and ultimately an approved concept. 71. Conceptual Downtown Wayfinding Plan and Sign System Alternatives Based on the Kickoff meetin , stakeholder meetings and analysis, the project team will create a Conceptual Downtown Wa3mling Plan as well as Sign System Design Concepts. Although we are highly knowledgeable regarding current sign fabrication construction methods and techniques, we propose to work closely with signage and custom metal fabricators (as we 0 do on all our projects) to ensure that the most up4clate technologies are being considered for this project. This will create a project that not only utilizes the most current technologies, but is flexible, adaptable and long-lasting. scope 2-2 • The Signage System Concepts will include, but not be limited to: • Parking Signage (including Parking Garage and Lot Vehicular, Pedestrian, and Identification Signs) • Vehicular Directional Signage directing people from interstates and city entryways into • Downtown • Downtown Gateways • • District Identification Signage • • Point -of -Interest and Destination Wayfinding for Vehicles, Pedestrians and Bicyclists • Facility Identification Signage • • Parking Regulation Signage • • Bus Stops as well as Taxi/shuttle Drop-off/Pick-up Areas • Kiosks and Interpretive signage (including an update of the interpretive kiosks located in Old Town Square) • • Vehicular Control and Regulatory Signage • Temporary Signage (ie, seasonal and event signage such as banners) • Up to 3 alternatives will be generated for these Signage System Concepts in elevation view and • will illustrate colors, general materials and general dimensional standards. • The Conceptual Downtown Wo inding Plan will denote general locations of these various signage • types. To minimize clutter and creote a cohesive identity locations of signage and wayfinding will also be coordinated with streetlight and streetscope furnishing locations. These Conceptual Downtown Wayfinding Plan and Sign System Alternatives will be presented • to City staff and stakeholders for review. The goal for the meeting is to gain feedback on the Conceptual Downtown Wayfinding Plan and to select a direction for the preferred Sign System. • Based on this meeting, the Downtown Woyfinding Plan and Sign System will be refined, and alternatives for the Sign System will be refined to one preferred Sign System. • Deliverables: Part 2 —Concept Plan • Deliverables will include: • 1. Conceptual Downtown Wavfinding Plan 2. Conceptual Sign System Ajjtcmotives • 24" x 36" Large format presentation graphics as well as 11 "x17" handouts will be created for the City staff and stakeholder presentation. Electronic PDF's will also be provided. 1 proposed scope