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HomeMy WebLinkAboutRESPONSE - RFP - P1032 VIDEO-PHOTO SIMULATION OF MULTI-MODALNewlands & Company, Inc. Design VisneUsetinn Serrices City of Fort Collins Purchasing Division 215 North Mason Street 2nd Floor Fort Collins, Colorado 80524 August 1, 2006 740 SW 21st Ave. Suite 330 Portland, Oregon 87208 503.287A" wWw.nc3d.com Re: P1032 Video -Photo Simulation of Multi -Modal Transportation Corridor To Whom It May Concern: I am very excited to provide the following proposal for design visualization services for the Mason Street Multi -Modal Corridor. My firm, Newlands & Company, Inc. specializes in transit corridor visualization. The Mason Street project is especially interesting because the broad range of important issues to be addressed. It is also very exciting because this project is most similar in breadth and scope to the Eugene/Springfield BRT Pilot Corridor which I started seven years ago. Since then, my firm has grown from 1 to 7 employees and our capabilities have increased phenomenally. I hope that the Mason Street Corridor will give NC31) an opportunity to show how far the state of the art has progressed. I have chosen to team with Jeremy Mop, from Fehr and Peers. Jeremy brings years of experience working on the Mason Street project and understanding of its technical details and will provide support in developing the content of the video and traffic simulation output to enhance our 3D animations. Sincerely Yours, Donald T. Newlands Newlands & Company, Inc. Mason Street Corridor Video RFP #1032 Page 6 of 8 details surrounding multimodal operations in the corridor and the project history in Fort Collins will help the team craft a simulation that is not only attractive but that also conveys a message about the opportunities and the potential future for the corridor. Key Personnel Donald Newlands, President (Principal), has over 18 years experience specializing in design visualization for transportation using computer graphics. Mr. Newlands graduated with Highest Honors in Art from Oberlin College and studied Landscape Architecture at Harvard University. Mr. Newlands founded Seed Design Simulation in Portland in 1988 while providing visual simulations for the Westside Light Rail Project. In 1993, Mr. Newlands became Director of Design Visualization for BRW, Inc. a national transportation planning an engineering firm, now part of URS. He founded Newlands & Company, Inc. in 1998. Jeremy Klop, AICP, Associate, has seven years of experience (four with Fehr & Peers) with a diverse background in transportation, land use, and environmental planning and specializes in the integration of these areas in the planning process. His professional experience includes comprehensive and transportation plan development, transportation modeling, transportation impact analysis, environmental documentation, environmental analysis, and 3D simulation. Jeremy has published and presented nationally on bicycle safety issues, transportation and land use interactions, and simulation of transportation alternatives. He has developed microscopic corridor simulation/ operation models using VISSIM and Synchro. Projects include operations analysis of TOD, roundabouts, BRT, and multimodal corridors. Responsibilities have included development of simulation models, calibration and validation, analysis of project conditions, and identification of improvements. Jeremy has worked with the City of Fort Collins on the Mason Street Transportation Corridor since coming to Colorado in 1999. He brings an understanding of the project history, the challenges with implementation, and a thorough knowledge of the detailed multimodal transportation operations in the corridor. His initial work on the project while working in Fort Collins at Ballofet & Associates and LSA Associates included transportation planning, alternatives analysis, and production of the Master Plan for the corridor. He also was primarily responsible for the microsimulation of the corridor using VISSIM. His current involvement includes specialized bicycle and pedestrian support to the FHU team in the design of the trail through Colorado State University. Relevant Project Experience and References Eugene/Springfield BRT Pilot Corridor Eugene, Oregon Dan Tuft Lane Transit District 3500 E. 17th Ave. Eugene, OR 97401 (541)913-2489 June, 1999 to June, 2000 Spokane Regional Transit Project Spokane, Washington John Lackey David Evans and Associates 2100 SW River Parkway, Portland, OR 97201 (503)223-6663 September, 2001 to Present Mason Street Corridor Video RFP # 1032 Page 7 of 8 NC3D produced a 5-minute video that both describe the 5-mile long project and serves as primer on bus rapid transit technology. The narrated video uses abroad palette of graphic techniques to explain a the range of technical and aesthetic issues to engineers, planners, politicians and the community. NC3D produced 11 3D animations, 4 visual simulations, 2 narrated videos and an interactive multimedia kiosk showing transit and mixed -use development options for the Spokane area. The animations were produced using output from Vissim traffic simulations. K-Street Busway Washington, DC Greg Walker DMJM Harris 717 17th Street, Denver, CO, 80202 (303)376-2900 September, 2003 to December, 2003 Portland Transit Mall Renovation Portland, Oregon Dave Unsworth, Tri-Met 710 NE Holladay Street Portland, OR 97232 (503)962-2147 June, 2003 to May, 2004 Mason Street Corridor Video RFP # 1032 Page 8 of 8 NC3D produced 3D animations of BRT and streetcar options along a 12 block segment of K-Street in Downtown Washington, D.C. The animations combined detailed urban design, engineering and traffic simulation to illustrate the key features and issues of the project. NC3D produced animations of 4 design options for light rail along an 8-block segment of the Portland Transit Mall. The 3D animations, incorporating detailed traffic simulation, engineering and urban design, were used for public involvement with a wide range of stakeholders in Downtown Portland. Mason Street Corridor Video RFP #1032 Page 2 of 8 Newlands and Company, Inc. will work with Jeremy Mop and the City of Fort Collins to produce a high -quality 6-10 minute video that describes the proposed conceptual plan for the Mason Street Corridor with an emphasis on possible transit -oriented redevelopment, BRT operations and multi -modal transportation. The video will employ narration, live video, animated 3D maps, realistic 3D fly -through animations, video and photo -based simulations. The video will be built upon series of 3D "map" animations. This 3D map model of the city and region will be created using available CIS data: aerial photography, terrain models and building footprints. From this model we can create animations flying into and around the city, diagramming regional trails, transit, the corridor, station areas and existing and proposed development at a large scale. We will use the map to "fly -through" the entire corridor. At key locations we will cut away from the map animation to more detailed 3D animations, stills and live video addressing specific issues along the corridor. Short 3D walk/fly-through animations will realistically show how all the elements of the corridor work together from different points of view. These are expensive to produce, but can be extremely compelling as they integrate every aspect of the project from traffic engineering to urban design in a realistic model which can be freely explored by the camera. I would propose two walk/fly-through animations at either end of the project near the busiest streets where we can illustrate both the potential character of the corridor in each location and the operation of significant intersections. Still "before and after" photosimulations combining site photography and 3D modeling will be used to illustrate improvements at visually significant locations and to show how re -development could transform the sense of place. I propose three or four photosimulations: one in Downtown at particularly memorable location (the "money shot'), a station shot at the College and a redevelopment/TOD sequence at the south end of the project. For extra impact (and cost), photosimulations can upgraded to include animated and live video elements. Live video clips and photography will be used frequently to illustrate general ideas and to put a human face on the project. We can photograph existing places to illustrate BRT transit concepts, bike and pedestrian trail scenes, mixed -use developments, interviews with politicians and planners talking about the project and "lifestyle" elements. These elements will be edited together with the map animation, narration and music to produce a virtual fly -through of the corridor. Mason Street Corridor Video RFP # 1032 Page 3 of 8 Scope of Services Newlands & Company, Inc. (NC3D) will produce a 6-10 minute narrated video describing the Mason Street Multi -Modal Corridor with the following elements: • Diagrammatic 3D map animations (3 minutes) • Photorealistic 3D fly/walls-through animations (1 minute) • Photosimulations (3 locations, about 30 seconds) • Live video (3-4 minutes) Fieldwork Donald Newlands and Jeremy Klop will travel to Ft. Collins to meet with the client team to develop a storyboard. Newlands will also tour and photograph the corridor and tape 2 interviews (using local television facilities). Deliverables The project video and each animation clip will be delivered in the following formats: 1. Looping DVD (12 copies) 2. WMV or AVI video (for computer playback) 3. Flash video (for Web playback 4. TIFF and JPEG image files of still renderings Data Needs The City of Ft. Collins will provide: • Conceptual corridor design sketches as necessary. • GIS and CAD data including building footprints, color orthophotography and terrain data. • A written script in outline form for the storyboard meeting; in rough draft for the storyboard approval and in final form for the final edit. Schedule and Milestones The project will take approximately six to eight weeks to complete: 1. Storyboard Meeting, Kickoff and Fieldwork. (September 18, 2006) 2. Storyboard Approval. Review the basic sequence of shots and rough script. (October 2, 2006) Mason Street Corridor Video RFP #1032 Page 4 of 8 3. Rough Draft Approval. Review a rough assembly of the shots and audio track. (October 24, 2006) 4. Final Draft Approval. Review final shots and audio track. (November 6, 2006) 5. Final Delivery. (November 13, 2006) Availability Donald Newlands, Jeremy Mop and the staff of Newlands & Company, Inc. will be available September through November to complete this scope of services. This project represents about 15% of our capacity for that period. Cost Proposal The following is a flat -fee cost proposal for the above scope of services. The total cost can be adjusted by removing tasks and by scaling the effort. Rates Project Manager $120.00 Studio $90.00 Fieldwork Fieldwork/Meetings 16 $120.00 $1,920.00 Video/PhotoShoot 16 $90.00 $1,440.00 TV Studio 1 $500.00 $500.00 Per Dium 2 $150.00 $300.00 Airfare 1 $275.000 $278.00 $4,435.00 Map Animation Base Model 40 $90.00 $3,600.00 Animation (3 Minutes) 40 $90.00 $3,600.00 $7,200.00 Downtown 3D Animation Base Model 40 $90.00 $3,600.00 3D Animation (30 seconds) 24 $90.00 $2,160.00 $5,760.00 Suburban 3D Animation Base Model 40 $90.00 $3,600.00 3D Animation (30 seconds) 24 $90.00 $2,160.00 $5,760.00 Photosimulations View #1 16 $90.00 $1,440.00 View #2 16 $90.00 $1,440.00 View #3 24 $90.00 $2.160.00 Mason Street Corridor Video RFP # 1032 Page 5 of 8 Video Production Editing and Output 32 $90.00 $2,880.00 Narration 1 $300.00 $300.00 $3,180.00 Project Management Jeremy IGop 24 $140.00 $3,360.00 Project Manager 40 $120.00 $4,800.00 $4,800.00 $36,176.00 Additional Services Additional services outside this scope will be estimated and billed at the following rates (expenses are billed at cost): Project Manager/Principal: ............................. $120/Hr. Studio (per person): ............................................ $90/Hr. Terms We invoice monthly with 30 day terms. Expenses are billed at cost. Ownership and Copyright The Client owns the work products and assumes all liability for their use. NC3D may use the products for its self -promotion if and when the client uses the work publicly. Team Newlands & Company, Inc. is a 3D visualization firm located in Portland, Oregon. The firm specializes in large-scale multidisciplinary transportation and development projects and provides a range of visual communications services including illustration, photography, web development and video production. The company is owned by Donald Newlands, who brings 18 years experience in 3D visualization and a background in Landscape Architecture and Environmental Art. The 7-person office is an open studio where projects are completed by interdisciplinary teams. The firm strives to employ the best in art and technology to improve communication between designers, their clients and their communities. Fehr & Peers will support Newlands & Company in two areas on the project. First, Fehr & Peers will support the team as a technical resource for integration of available VISSIM models into the video simulations. This will ensure reasonable representation of multimodal operations in the visualizations. Second, we will support the team as a local resource with unique knowledge of and history with the Mason Street Transportation Corridor. Our understanding of both the technical