HomeMy WebLinkAboutAddendum 1 - RFP - 9935 Connexion TV AdvertisingAddendum # 1
RFP 9935 CONNEXION TV ADVERTISING Page 1 of 3
ADDENDUM NO. 1
SPECIFICATIONS AND CONTRACT DOCUMENTS
Description of RFP 9935: CONNEXION TV ADVERTISING
OPENING DATE: 3:00 PM (Our Clock) February 19, 2024
To all prospective bidders under the specifications and contract documents described above, the
following changes/additions are hereby made and detailed in the following sections of this
addendum:
Exhibit 1 – Questions and Answers
Please contact Dennis Ralph, Senior Buyer, at 970-221-6281 or dralph@fcgov.com with any
questions regarding this addendum.
RECEIPT OF THIS ADDENDUM MUST BE ACKNOWLEDGED BY A WRITTEN STATEMENT
ENCLOSED WITH THE PROPOSAL STATING THAT THIS ADDENDUM HAS BEEN
RECEIVED.
Financial Services
Purchasing Division
215 N. Mason St. 2nd Floor
PO Box 580
Fort Collins, CO 80522
970.221.6775
970.221.6707
fcgov.com/purchasing
Addendum # 1
RFP 9935 CONNEXION TV ADVERTISING Page 2 of 3
EXHIBIT 1 QUESTIONS AND ANSWERS
1. Please define “pricing” as it relates to the “Public Viewing Copy” section of the RFP. This
states that pricing cannot be redacted under CORA; however, we are not charging Connexion for
anything; instead, we would be paying Connexion a monthly share of advertising revenue we
generate on your behalf, and the revenue share would be an agreed upon business term.
Would revenue share be considered pricing in the case of an advertising sales representation
agreement?
a. The City will accept “FOR PUBLIC VIEWING” versions of the proposals with the
revenue share percentage redacted. This information may be exempt for the
Colorado Open Records Act, C.R.S. §§ 24-72-200.1 et seq. (“CORA”) if it can be
substantiated to be a trade secrets, privileged information, or other confidential
commercial or financial data, the disclosure of which could cause irrevocable
harm. In the event a “FOR PUBLIC VIEWING” version of the proposal is provided
with the revenue share redacted and the City receives a request under CORA to
disclose the revenue share percentage, the City would provide notification to your
firm to have a reasonable opportunity, within the time periods for disclosure required
by CORA, to seek a protective order or other appropriate remedy to prevent
disclosure of the information
2. Under Section II (A) - Scope of Work , please clarify what information you are looking for
when you say “specifying dollar amounts for each ad insertion.” Are you looking for the revenue
for interconnect versus zone?
a. Connexion understands that we would be paid a percentage of advertising revenue. To
better understand the potential total value and calculation of the revenue share, please
provide one or more examples of how the revenue share would be calculated with the
proposed revenue share percentage. A suggested example could be in the form of:
estimated total # of ads per month * estimated avg revenue per ad * proposed revenue
share percentage = estimated monthly revenue share paid to Connexion.
3. Under Section III (D) 2 – please clarify what you mean by professionals/technical
persons assigned to this project – do you mean the sales team who will be selling inventory? The
affiliate partnership team who will be managing the agreement? The technical operations team
who will coordinate with Mobi? We do not use subconsultants or subcontractors for our ad
sales, so need a better understanding of expectations around resumes since this could require a
substantial lift on our end to coordinate across teams.
a. Yes, this refers to the sales team who will be selling the ad insertions. Please note that
resumes do NOT need to be provided.
4. Under Section III (D) 3 – we have confidentiality clauses as part of each of our
agreements and are prohibited from sharing negotiated business terms (i.e. revenue share).
How do you suggest we approach this?
a. Fort Collins Connexion will comply with confidentiality clauses to the extent that they
are in compliance with the State of Colorado laws governing municipalities (such as CORA,
the Colorado Open Records Act). Please see the answer below for more information.
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RFP 9935 CONNEXION TV ADVERTISING Page 3 of 3
5. Under Section III (F) – is there flexibility here to use our standard Ad Sales
Representation Agreement template instead? I read through the example provided, and my
concern is this agreement is a vendor agreement that doesn’t necessarily translate to ad sales
and there would be a large amount of revisions necessary. For example, we would need to
include all necessary advertising definitions (i.e. broadcast months or how to define
subscribers), requirements around providing sub counts/FCC political filings, technical
requirements for IP integration, Service Level Agreements around ad serving, listing out
networks of insertion/sys codes, and more. Our template would be open to your review and for
you to propose revisions but would give a more comprehensive starting place for these
conversations.
a. Fort Collins Connexion is open to reviewing a standard Ad Sales Representation
template, subject to redline and review by the City of Fort Collins’ legal team.