HomeMy WebLinkAboutWORK ORDER - RFP - 9611 ECONOMIC HEALTH STRATEGIC PLAN
EXHIBIT A
WORK ORDER FORM
PURSUANT TO A MASTER AGREEMENT BETWEEN
THE CITY OF FORT COLLINS
AND
HICKEY GLOBAL
WORK ORDER NUMBER: 1
PROJECT TITLE: Economic Health Strategic Plan
ORIGINAL BID/RFP NUMBER & NAME: RFP 9611 Economic Health Strategic Plan
MASTER AGREEMENT EFFECTIVE DATE: August 1, 2022
WORK ORDER COMMENCEMENT DATE: August 6, 2022
WORK ORDER COMPLETION DATE: February 21, 2023
MAXIMUM FEE: (time and reimbursable direct costs): $99,700
PROJECT DESCRIPTION/SCOPE OF SERVICES:
See attached Scope of Services.
Consultant agrees to perform the services identified above and on the attached forms in accordance with the terms
and conditions contained herein and in the Master Agreement between the parties. In the event of a conflict between
or ambiguity in the terms of the Master Agreement and this Work Order (including the attached forms) the Master
Agreement shall control.
The attached forms consisting of six (6) pages are hereby accepted and incorporated herein, by this reference, and
Notice to Proceed is hereby given after all parties have signed this document.
CONSULTANT: ________________________________ Date:
Barry I. Matherly, President & CEO
ACCEPTANCE: Date:
Jillian Fresa, Project Manager
REVIEWED: Date:
Name, Buyer or Senior Buyer
ACCEPTANCE: Date:
Gerry Paul, Purchasing Director
(if greater than $60,000)
DocuSign Envelope ID: EF433E6A-871B-4EB1-9BEE-3555F280F834
9/19/2022
9/19/2022
Scope of Work
City of Fort Collins
Economic Health Strategic Plan
Updated Economic Analysis
Hickey Global has developed a comprehensive process for the competitive evaluation of a region’s economy,
pairing site selection expertise with best-in-class data analysis to drive strategic success for our clients. Hickey
Global will review and integrate economic analyses from previous studies completed since 2015. Review will
include the following:
• Regional industry cluster strategy and playbook completed in August 2019 and updated in August 2021.
• Talent 2.0 a Regional Workforce Strategy for Fort Collins-Loveland Metro Area, February 2017 and update.
• Fort Collins Resilient Recovery Plan, adopted in February 2022.
• Reignite Northern Colorado, draft completed in Q4 2021.
• Northern Colorado Business Report, a report to better understand Northern Colorado’s community of small
businesses, in particular businesses owned by BIPOC, women and veterans.
• Recent surveys completed during the COVID-19 pandemic and a planned business survey to be completed in
the spring of 2022.
The review of the 2019 cluster strategy and the accompanying 2021 update will also include a Cluster Verification
review using Hickey Global’s process to validate the targets and focus.
After a thorough review, Hickey Global then conduct a demographic and workforce analysis paying special
attention to evaluating disaggregated data on business ownership, formation, longevity, and success by white-,
minority-, women-, low-income-, and veteran-owners. The workforce analysis will also identify gaps, both present
and future: gaps in skillsets in the labor force and gaps in educational program alignment with future needs.
Projected trends in the occupational distribution will provide detail as to how those gaps will evolve over time and
where to direct investment in order to manage them with an eye towards equitable and sustainable outcomes.
Other components of the study will include information such as:
• Current and Projected Demographics
• Household Income
• Home Values and Costs
• Housing and Rental Unit Stock
• Unemployment Trends
• Educational Attainment
• Educational Institution Enrollees and Completions
• Industry and Occupation Density
• Industry Specialization
• Commuting Patterns
Hickey Global will also evaluate local, regional, national, and global economic trends that are likely to impact the
economic condition of the community over the next 10 years. This trend analysis will incorporate our global
network of site selection and economic development consultants and researchers around the world. Once
complete, we will develop a projection and analysis of labor needs for the next 10-years based on the trends and
incorporate into our workforce analysis.
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Updated Economic Analysis (Cont.)
A unique aspect of the study will be a focus on the Circular Economy. This project will incorporate the concept
and develop a roadmap for the City’s circular economy. Hickey Global will analyze and create a baseline of
circular economy type projects and programs through a SWOT (strengths, weaknesses, opportunities, and
threats) analysis. This analysis includes identified barriers within existing policies, practices and procedures
within the City. Possible programs will focus on large scale, industrial solutions that can provide a maximum
benefit to the community.
Hickey makes use of the best data available, whether from government sources such as the Bureau of Labor
Statistics and the U.S. Census Bureau or from internally-developed models. Where relevant, Hickey also makes
use of data purchased from globally recognized providers including ESRI and EMSI. These providers allow for a
greater degree of granularity in labor force, housing, and education data, providing a regionally -specific
perspective on each of the analysis components.
Hickey’s projected labor, industry, and economic indicator data makes use of standard statistical techniques
and, in the case of Fort Collins, will rely on providers such as EMSI to provide replicable datasets that the
county can verify.
Community Engagement
Community/Stakeholder engagement will be a cornerstone of our work with the City of Fort Collins. No
community can realize its potential and attain sustained success in economic and community development
without the active engagement and participation of a broad range of business, government, educational and
civic stakeholders who share common values and vested interests in the well -being of the people and
businesses who reside there.
Working directly with the Fort Collins Project Team, our Hickey Global/IO.INC Team will identify key
stakeholders who should be included in the development of Fort Collins’s Economic Development Strategy.
IO.INC is renowned for its ability and track record in bringing diverse interests and groups together to focus on a
common goal. Utilizing the skills and abilities of its principal, as well as methods borrowed from McKinsey’s 7S,
appreciative inquiry, balanced scorecard and other strategic planning methods, IO.INC and Hickey will work
energetically with the City of Fort Collins and its stakeholders to create excitement and alignment for the City’s
economic development strategy.
Our work in community engagement with Fort Collins will encompass virtual one-on-one confidential interviews
with the elected leadership of the City of Fort Collins, the City Manager and key department heads and other
public officials, and primary economic development stakeholders to conduct and complete a custom Strengths,
Weaknesses, Opportunities and Threats (SWOT) assessment. These interviews are critical to assessing Fort
Collins’s current economic development position, as well as to understanding and defining the potential
opportunities that will help shape the strategic framework.
As a stakeholder, our team with confer with members of the Economic Advisory Board (EAB) throughout the
entire course of our work with Fort Collins. In addition, we intend to conduct a one-on-one interview with each
member of the Economic Advisory Board to obtain first-hand their individual perspectives and aspirations about
Fort Collins economic development potential. In concert with the Fort Collins Project Team, we will schedule
numerous touchpoint meetings with the City Economic Advisory Board for the duration of the project.
DocuSign Envelope ID: EF433E6A-871B-4EB1-9BEE-3555F280F834
Our Team will review and analyze available survey data provided by the Ft. Collins Project Team. These
surveys include multiple COVID-19 pandemic business surveys; the spring 2022 Fort Collins Business Survey
and other primary resources that may be available from recent City and partner engagement efforts. A review
and assessment of these prior surveys will provide an important baseline of understanding as to the
perceptions, challenges and opportunities that are paramount to Ft. Collins business establishm ents and
employers.
IMPORTANT NOTICE TO THE FORT COLLINS PROJECT TEAM:
We have worked with dozens of cities and regions in assessing current local conditions and in developing
economic development strategies, marketing platforms and implementation plans. One of the most critical
building blocks in conducting these assessments and preparing these strategies is trust. It is our policy to
maintain the utmost confidentiality in our meetings with stakeholders, and accordingly, we will hono r the
confidentiality commitment that we make to the City of Fort Collins stakeholders. We will not disclose publicly a
list of the names of the individuals who are interviewed in this process, nor will we disclose or attribute any
comments/contents of discussions to any individual. We will aggregate results and provide them in a written
summary, transmitted in person, to the appropriate members of the Fort Collins Project Team. Our best counsel
is to maintain this report in confidence.
Best Practice and Benchmark Research
Understanding the best practices of competitors and possible collaborators builds the economic development
knowledge base and allows exposure to new ideas and concepts. They also provide real -world solutions
that address local and global economic challenges.
Hickey Global will collaborate with City staff and other stakeholders to co-develop a list of benchmark
communities to research. These communities will align with the current or future direction or vision of Fort
Collins. Priority will be given to locations that provide multiple learning experiences.
Once identified, Hickey Global will research and summarize best practices used locally, regionally, nationally,
and globally to support the economic resilience of a local economy and the development of a circular economy
roadmap. Best practice transferability to Fort Collins will take into consideration the resources and ability of the
City to enact similar programs.
Finally, Hickey global will interview a collection of benchmark communities developed by the supporting team.
Qualitative data from the interviews will be used to help the City understand how others approach economic
resilience – specifically the role of the municipality. This insight will be incorporated into the previous research to
provide a complete study.
DocuSign Envelope ID: EF433E6A-871B-4EB1-9BEE-3555F280F834
Strategy and Implementation Development
Draft Plan and Delivery
Communities that make use of Hickey Global’s implementation plans, and strategic recommendations benefit from
decades of experience in organization and program development. At the intersection of site selection and economic
development, our team understands what makes an initiative effective as well as the steps necessary to implement it.
Strategic recommendations will be included within each project phase, and the final Economic Development Health
Plan will provide 10-year goals that will lead to enhanced economic resilience and community wealth generation
across the entire population – with interim goals as appropriate. Hickey Global has experience weaving together
community engagement, robust data, and best practices to develop recommendations and long-term resiliency
solutions. In addition to a longer-term focus, the plan will provide near-term (2-5 years) strategies to deliver on the
defined economic resilience goals, including the activation/transition to a circular economy.
Hickey Global will work with the City of Fort Collins to determine overall budget priorities for th e plan outcomes, and
each strategic recommendation will be structured to accommodate that framework. Detailed justification for each
initiative will be provided and summarized, incorporating key findings from prior deliverables as well as self -identified
community needs developed through stakeholder engagement. As part of Hickey’s overall process flow, the project
team will be in constant communication with the City of Fort Collins in order to collaborate on realistic initiatives with a
distribution of funds and responsibilities that match the organization’s stated goals.
In addition, there will be an accompanying implementation matrix that identifies the roles and responsibilities of the
City and its partners in advancing the strategies listed.
Strategic Focus
Although all aspects of municipal economic development will be analyzed and considered, a special focus will be
applied to strategies supporting small business, specifically main street businesses (locally owned and serving);
developing a roadmap for the City’s circular economy; helping support historically underserved businesses in the
community; and strengthening the creative class. Small business strategies will also explore the connection between
primary and main street businesses.
Presentation and Final Plan
Hickey Global’s project lead and principal will present findings to the City and stakeholders as chosen by Fort Collins
and contacted through the stakeholder engagement process. Inclusive of all analysis and feedback from relevant
parties, the final Economic Development Health Plan will deliver realistic goals that the community can implement on
day one as well as long-term solutions to build and maintain economic prosperity in the region.
Implementation
As Hickey Global conducts analyses, discovers conditions for success, and eventually develops initiatives, both the
number of inputs into the program and the overall knowledge base will grow in real time. Implementation all of this
retained information will be brought to bear to ensure that the administration of the program meets set goals and does
not compromise on the decision factors that led to implementation in the first place. Retaining and growing that
knowledge base into years two and three provide the greatest assurance of a smooth and reliable implementation
plan.
DocuSign Envelope ID: EF433E6A-871B-4EB1-9BEE-3555F280F834
Project Enhancement – Ecosystem Study - Option
Developing an economic development ecosystem enables your entire community of stakeholders to grow and prosper.
Economic outcomes greatly improve by developing a collaborative ecosystem that accomplishes the following:
• Overcomes resource scarcity
• Helps cope with complexity
• Expands your stakeholder base
• Increases your marketing reach
• Builds trust
• Improves networking
Following an economic development ecosystem consulting process will strengthen your direct economic development
activities and support your competitive foundations. Direct activities include marketing, recruiting, business retention and
expansion. Competitive foundations benefit from reinforced talent, innovation, entrepreneurship, placemaking, and
infrastructure.
Cost by Task
Phases and
Travel
Cost
Discovery & Material Review $5,450
Updated Economic Analysis $13,375
Community Engagement $28,700
Best Practice and Benchmark Research $14,575
Strategy and Implementation Development $28,200
Final Plan $9,400
Travel See below
Total $99,700
Travel
Our firm prioritizes virtual engagements with our clients when possible, understanding the environmental cost
of unnecessary land and air travel. Therefore, no travel costs are included in this project. We also understand
to power of personal engagement when beneficial to the process and can add travel to this proposal. Travel
can be billed at actual cost, with no additional fees, plus hourly rate noted below or a day rate of $2,000 or half-
day rate or $1,100.
Schedule of Rates
Principal $400
Practice Leader $300
Specialist $250
Project Analyst $200
Support Analyst $175
Graphic Designer $150
DocuSign Envelope ID: EF433E6A-871B-4EB1-9BEE-3555F280F834
Assumptions
In connection with the completion of the project, we assume that City of Fort Collins will:
• Provide a single point of contact responsible for the project.
• Compile and provide access to all needed stakeholders and internal data reasonably required.
• Review and provide feedback on deliverables in a timely manner.
Project Timeline
Estimated project timeline is approximately 24 weeks
Activities (Weeks) 1 2 3 4 5 6 7 8 9 1
0
1
1
1
2
1
3
1
4
1
5
1
6
1
7
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8
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2
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4 X
Discovery
Review Current and
Past Studies
Updated Economic
Analysis
Community
Engagement
Best Practice and
Benchmark Research
Strategy and
Implementation
Development
Develop Final Plan
Deliverables 1 2 3 4 5 6 7 8 9 1 1 1 1 1 1 1 1 1 1 2 2 2 2 2 X 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4
Economic Analysis
Community
Engagement
Summary
Best Practice &
Benchmark Findings
Economic Resilience
Strategy
Touchpoints 1 2 3 4 5 6 7 8 9 1 1 1 1 1 1 1 1 1 1 2 2 2 2 2 X 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4
Kickoff
Check In
Review Report or
Analysis
Formal Presentation
DocuSign Envelope ID: EF433E6A-871B-4EB1-9BEE-3555F280F834
DocuSign Envelope ID: EF433E6A-871B-4EB1-9BEE-3555F280F834