HomeMy WebLinkAboutWORK ORDER - RFP - 9333 BROADBAND STRATEGIC MARKETING & IMPLEMENTATION PLANOfficial Purchasing Document
Last updated 10/2017
RFP 9333 Broadband Strategic Marketing & Implementation Plan Page 1 of 3
EXHIBIT A
WORK ORDER FORM
PURSUANT TO A MASTER AGREEMENT BETWEEN
THE CITY OF FORT COLLINS
AND
OLD TOWN MEDIA, INC.
WORK ORDER NUMBER: 4
PROJECT TITLE: Connexion Broadband 2022 Monthly Engagement
ORIGINAL BID/RFP NUMBER & NAME: 9333 BROADBAND STRATEGIC MARKETING & IMPLEMENTATION PLAN
MASTER AGREEMENT EFFECTIVE DATE: July 28, 2021
WORK ORDER COMMENCEMENT DATE: January 1, 2022
WORK ORDER COMPLETION DATE: December 31, 2022
MAXIMUM FEE: (Fixed Monthly Fee – Not to Exceed): $96,600
PROJECT DESCRIPTION/SCOPE OF SERVICES: Service Provider agrees to perform the services
identified above and on the attached form in accordance with the terms and conditions contained herein
and in the Master Agreement between the parties. In the event of a conflict between or ambiguity in the
terms of the Master Agreement and this Work Order (including the attached forms) the Master Agreement
shall control.
The attached forms consisting of two (2) pages are hereby accepted and incorporated herein, by this
reference, and Notice to Proceed is hereby given after all parties have signed this document.
SERVICE PROVIDER: ___________________________ Date: __________________
Miles Kailburn, CEO/Founder
ACCEPTANCE:
Erin Shanley, Broadband Marketing Mgr.
Date:
ACCEPTANCE:
Gerry Paul, Purchasing Director
Date:
DocuSign Envelope ID: B44E64F6-80B3-4E00-968A-423139A77088
1/4/2022
1/4/2022
1/4/2022
Connexion Broadband 2022
Monthly Engagement Scope of
Work
Quote created on December 28, 2021 - Reference: 20211228-134721667
Comments
Scope of Work Onboarding, Setup and Benchmarking Includes the following: project planning,
account management, and project management by a dedicated Account Manager, as well as a
regular meeting cadence (bi-weekly is preferred) with your Account Manager, the Chief Strategy
Officer, and specialists as necessary based on current project load. Creating a benchmark report
and adding CX into all reporting tools including SEMRush, SpyFu, configuring Analytics as
necessary to track appropriate data. Campaign Creation for All Platforms: OTM will either set up
all paid accounts or will need to request access to any current accounts. Ads Account Creation:
Once the account has been created OTM will set up all conversion events in accordance with
campaign goals and ensure that the account is connected to all relevant Google accounts
(analytics, Google My Business, etc.) Once all account settings are finalized, OTM will create all
the associated Campaigns, Ad Groups, Campaign Settings and Ad Content. We will also create
all relevant tracking events in accordance with campaign goals.
Miles Kailburn - CEO at Old Town Media, Inc.
Products & Services
Scope of Work Onboarding, Setup and Benchmarking
Account Strategy & Management, Reporting & Analysis Benchmarking and Setup, Digital Paid
Advertising Campaign Creation Project
1 x $2,760.00
for 1 month
Monthly Account Strategy and Management
This includes project planning, account management, and project management by a
dedicated Account Manager (Jordan), as well as a regular meeting cadence (bi-weekly
is preferred) with your Account Manager, the Chief Strategy Officer (Kerrie), and
specialists as necessary based on current project load.
1 x $805.00 / month
for 1 year
Connexion Broadband Gerry Paul
gspaul@fcgov.com
Erin Shanley
Broadband Marketing
Manager
eshanley@fcgov.com
970-416-2956
Page 2 of 3
DocuSign Envelope ID: B44E64F6-80B3-4E00-968A-423139A77088
Monthly Ongoing Reporting & Analysis
ROI and performance reporting across all implementation efforts and campaign efforts
monthly or as needed for outcome-focused results. This regularly includes competitive
analysis tracking and opportunity creation.
When OTM identifies an opportunity, we present it before moving into a strategy
project which may ultimately result in a project or a scope adjustment.
1 x $345.00 / month
for 1 year
Monthly Content Creation
OTM to work with Connexion to create new content on a monthly basis, this is on-page
content that will be created for the new website and is equivalent to two full-length blog
posts, resource articles or news posts.
1 x $920.00 / month
for 1 year
Monthly On-Page & Technical Search Engine Optimization
OTM recommends investing in monthly on-page and technical SEO to include regular
site health audits, keyword tracking and keyword strategy to guide content creation and
bolster SEO, especially if CX will be also creating content.
1 x $460.00 / month
for 1 year
Monthly Social Media Management
Includes organic content creation (graphic design, copywriting and strategy) for
Facebook, LinkedIn, and Instagram as well as review and scheduling. Weekly
engagement monitoring to interact with your customer base, and keep them engaged
and informed.
1 x $1,725.00 / month
for 1 year
Monthly Paid Social Ad Management
Includes ongoing creation of new ads, refining of existing ads, A/B testing and
audience refinement. Ad types include social ads (including video, static, and
copywriting) across active platforms.
Our creative team will work together to get content for any video/photo needs on an
ongoing basis to best support our campaign efforts.
Additionally, our Paid Media Specialist reviews the overall account performance on a
weekly basis, adjusting and optimizing as necessary to get the best results.
1 x $690.00 / month
for 1 year
Monthly UX Conversion Path Optimization
Monthly review/mapping of conversion paths within the site and design/UX changes to
support increased conversion rates.
1 x $575.00 / month
for 1 year
240 Hours of Graphic Design Pool
240 hours of as-needed graphic design support for marketing campaigns, print
pieces, etc.
1 x $2,300.00 / month
for 1 year
Recurring subtotal $7,820.00 / month
One-time subtotal $2,760.00
Total $10,580.00
Page 3 of 3
$96,600.00
DocuSign Envelope ID: B44E64F6-80B3-4E00-968A-423139A77088