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0KHnI,mnv vu 1: Ulasses of beer sit on a tray at New Belgium Belgium has expanded its operations to Oregon and Nebraska,
Brewery after a tour of the Fort Collins craft brewer's plant. New and now distributes in 12 states.
New Bel 'um a ands distribution
Local brewer adds
Oregon, Nebraska
By ROBE�RT BAUN
The Co)&Idoan
New -Belgium Brewing Co.
has expanded its distribution
into two more states this week,
adding Nebraska and Oregon
to its rolls.
With the new markets, the
Fort Collins -based brewer is
selling in 12 states in the West
and Midwest.
In Oregon, New Belgium
faces a unique challenge. Ore-
gon is considered a haven for
craft brewers, and Oregon
Sales territory
Fort Collins -based New
Belgium Brewing Co. sells
its beer in 12 states: Arizona,
Colorado, Idaho, Kansas,
Missouri, Nebraska, New
Mexico, Montana, Oregon,
Texas, Washington and
Wyoming.
brands have been selling in
Colorado for many years.
"It's definitely exciting for
them to be foraying in Oregon,"
said David Edgar, director of
the Institute for Brewing Stud-
ies. "One might say they're giv-
ing Oregon brewers a taste of moved into a 10 000-squar
their own medicine."
In Nebraska, New Belgium
actually is selling through
Coors and Miller distributors.
"The distributors that are
aligned with major brewers ...
are highly regarded as the best -
quality beer distributors,"
Edgar said. "The flip side is, the
No. 1 priority for these whole-
salers will always be that fami-
ly of brands controlled by the
major brewer."
New Belgium is expanding
its sales reach at the same time
it has expanded the brewery in
Fort Collins.
This week, the company
foot addition at the brewery, lo-
cated at 500 Linden St.
New Belgium has been short
of office space for at least a
Year and;also added about -25
employ et in the past year, ;
an �
growifig fs total 'staff size to n5,'
said IJordan, co-ownet:of.-
the`brewery.
The brewer is expecting
more growth this year, estimat-
ing production at 205,000 bar-
rels, up 24 percent over 2000. A
barrel holds 31 gallons of beer.
Nationally, craft brewing is
expected to grow between 3
and 5 percent, similar to its
2000 growth rate, Edgar said.