HomeMy WebLinkAbout7-ELEVEN @ COLLEGE & MAGNOLIA - PDP/APU - PDP120026 - REPORTS - PLANNING OBJECTIVES7 Eleven — Attachment 7
Operation Plan and Information
7-Eleven is looking forward to creating a neighborhood and college campus store in
Downtown Fort Collins that is attractive and provides a friendly environment for our
customers. 7-Eleven, Inc. conducts extensive studies to determine areas that can
support a 7-Eleven store, and this location is currently underserved in terms of offering
products and services for convenience -oriented consumers. We plan to offer a
convenience market type concept store that will include the sale of fresh food products
(bakery items, deli sandwiches, cut fruits, salads, parfaits, etc), hot food items and
groceries along with 7-Eleven's signature brands of Slurpee, Big Gulp, Big Bite and
coffee. We also have a line 7-Select private -brand products with quality is equal to or
better than the name brands that sit on our shelves, but are 10 to 20 percent less
expensive. Our fresh food products are made daily and delivered daily to our stores.
7-Eleven stores are open 24 hours a day, 7 days a week. Our facilities are well lit at
night and monitored all hours of the day. We serve and are a reflection of the existing
traffic and densities surrounding each site. We strive to maintain a balance between
encouraging customer traffic while discouraging loitering. We do not allow loitering at our
stores. Loitering is a deterrent, not an attraction, to our customers. It is in our interest
to do everything possible to discourage loitering and we do. We are certainly on the
same side of this issue as are our neighbors. If there is a loitering problem, store
personnel are to call the police who can take action against loiterers. We have worked
hand in hand with law enforcement in efforts to reduce incidents in other locations and
serve as a 24 hour watchful eye for both our location and surrounding neighbors.
We also take our responsibility as an alcohol retailer very seriously. We first introduced
our "Come of Age' training program to store personnel in 1984. This in-depth training
focused on the proper and legal ways to sell alcohol. Over the years we incorporated all
age -restricted products — tobacco, lottery tickets and potential inhalants — into the
program to ensure our store staffers knew local laws and how to refuse an illegal sale in
a way that reduces conflict. In addition, we recently, voluntarily and proactively created
a new process for our stores to fight underage sales of restricted products. The 2-D bar
code on a customer's driver's license is scanned, and the birth date is read by the point -
of -sale (POS) scanner. The POS is programmed to determine whether that date
represents someone who is old enough for the purchase to proceed. No personal
information is transmitted through the scan.
Alicia Rhymer, Sr. Real Estate Representative, Denver
7-Eleven, Inc.,
5600 South Quebec Street, Suite 200C, Greenwood Village, CO 80111
Mobile: 720-273-9841
Fax: 303-740-7262