HomeMy WebLinkAbout2003-031-02/25/2003-APPROVING REVISIONS TO THE POLICY FOR INDOOR ADVERTISING AT EPIC RESOLUTION 2003-031
OF THE COUNCIL OF THE CITY OF FORT COLLINS
APPROVING REVISIONS TO THE POLICY FOR INDOOR ADVERTISING AT EPIC
WHEREAS,the City of Fort Collins owns and operates the Edora Pool Ice Center("EPIC");
and
WHEREAS,on October 4, 1988,the City Council,by Resolution 88-126, adopted a policy
establishing guidelines for the sale of advertising on certain spaces within EPIC (the"Policy");and
WHEREAS, the City is nearing completion on a second sheet of ice at EPIC, and staff has
recommended that the Policy be updated to specifically include the second sheet of ice; and
WHEREAS, working with the City Attorney's Office, staff has drafted a revised Policy,
which addresses the expansion of the facility,clarifies some of the earlier language, and makes the
Policy more consistent with other similar City policies; and
WHEREAS, the revised Policy was reviewed and supported by the Parks and Recreation
Board at its meeting on December 4, 2002; and
WHEREAS,the City Council believes that the proposed changes to the Policy are in the best
interests of the City.
NOW,THEREFORE,BE IT RESOLVED BY THE COUNCIL OF THE CITY OF FORT
COLLINS COLORADO that the "City of Fort Collins Cultural, Library, and Recreation Services
Advertising Policy-Edora Pool Ice Center",attached hereto as Exhibit"A"and incorporated herein
by this reference, is hereby adopted as the advertising policy to be used for the sale of advertising
at the Edora Pool Ice Center.
Passed and adopted at an adjourned meeting of the Council of the City of Fort Collins held
this 25th day of March, A.D. 2003.
Mayor -
ATTEST:
I"
City Clerk
EXHIBIT A
City of Fort Collins
Cultural,Library,and Recreational Services
ADVERTISING POLICY—EDORA POOL ICE CENTER
RECREATION DIVISION
Purpose:
This policy establishes guidelines for regulating advertising within the pool/ice arena facility known
as EPIC. The facility staff may,when financially desirable,actively market and promote the sale of
advertising space to generate revenue.
Statement of Policy:
1. Advertising at EPIC may not include or constitute the following:
(a) advertising that primarily conveys a political, religious, ideological or other non-
commercial message;
(b) advertising of alcohol or tobacco products or other products or services available only
to adults by law;
(c) advertising that promotes illegal activities or transactions, that is misleading or
deceptive, or constitutes a public nuisance;
(d) advertising of any product or service primarily related to sexual or violent activities,
or advertising of any product or service in a manner that is sexually suggestive,that
displays or suggests violence, or is inappropriate for minors.
2. The City reserves the right to view any advertisement prior to its posting,and to reject,in the
City's sole discretion, advertising that does not comply with the above guidelines.
3. Advertising rates will be established by staff and/or through the City's competitive bidding
process.
4. Advertising will be limited to the following areas:
• Panels located on the dump tanks of both ice resurfacers.
• Designated sections of dasher board panels located on the east side of both ice arenas.
• Advertising panels attached to the scoreboards in both ice arenas and the pool.
• Marquee and portable kiosk space in areas designated by facility staff.
• Lobby and hockey benches.
• Banners or flags located in areas designated by facility staff.
5. Individual advertisers will be responsible for providing the advertising materials and any
costs associated with the advertising materials and their display.
6. The length of the advertising contracts will vary based on location and type of event.
7. Annual advertising contracts for certain spaces will be offered through a competitive bidding
process. Seasonal or event advertising for other spaces will be offered on a first-come,first-
serve basis through the Facility Manager.
8. Advertisements do not reflect the views or recommendations of the City of Fort Collins,the
Parks and Recreation Department, or its employees.