HomeMy WebLinkAbout2023-098-11/21/2023-APPROVING THE 2024 ANNUAL PLAN AND PROPOSED BUDGET OF THE FORT COLLINS TOURISM IMPROVEMENT DISTRICTRESOLUTION 2023-098
OF THE COUNCIL OF THE CITY OF FORT COLLINS
APPROVING THE 2024 ANNUAL PLAN AND PROPOSED
BUDGET OF THE FORT COLLINS TOURISM IMPROVEMENT DISTRICT
WHEREAS,on August 4,2021,the City Council adopted Ordinance No.097,2021,
establishing the Fort Collins Tourism Improvement District (the “District”);and
WHEREAS,the District was established under and pursuant to Article V of Chapter 22 of
the City Code that allows for the establishment of tourism improvement districts within the City’s
boundaries (“Article V”);and
WHEREAS,Section 22-166 of Article V requires the District’s Board of Directors (the
“Board”)to file with the City Clerk by September 30 of each year the District’s annual plan and
budget for the ensuing calendar fiscal year;and
WHEREAS,Section 22-166 also provides that the District’s annual plan and budget are
subject to the City Council’s approval in a manner consistent with the way operating plans and
budgets of business improvement districts are approved by Council under Colorado Revised
Statutes Section 31-25-1211;and
WHEREAS,Section 22-153 of Article V provides that the annual plan is to outline the
District’s revenues,expenditures,projects,and goals;and
WHEREAS,on September 15,2023,the District filed with the City its proposed annual
plan and budget for its fiscal calendar year 2024,and subsequently revised it based on comments
from City staff;and
WHEREAS,a copy of the District’s proposed 2024 annual plan is attached as Exhibit “A”
and incorporated herein by reference (the “2024 Annual Plan”);and
WHEREAS,a copy of the District’s proposed 2024 budget is attached as Exhibit “B”and
incorporated herein by reference (the “2024 Budget”);and
WHEREAS,the City Council has reviewed the 2024 Annual Plan and the 2024 Budget
and finds and determines that they satisfy the requirements of Article V and should be approved.
NOW,THEREFORE,BE IT ORDAINED BY THE COUNCIL OF THE CITY OF FORT
COLLINS as follows:
Section 1.That the City Council hereby makes and adopts the determinations and
findings contained in the recitals set forth above.
Section 2.That the City Council hereby approves the 2024 Annual Plan and the 2024
Budget pursuant to City Code Section 22-166.
Passed and adopted at a regular meeting of the Council of the City of Fort Collins this 21st
day of November,2023.
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*EXHIBIT A TO RESOlUTION 2023-098
DISTRICT OBJECTIVES
ADMINISTRATION &OPERATIONS CONTINGENCY
The administration and operations
portion of the budget shall be utilized for
administrative staffing cost,office costs,
advocacy and other general
administrative costs such as insurance,
legal and accountying fees.
Internet marketing
•Advertising which could include print,television and radio
•Building the Fort Collins brand to attract overnight guest
Attendance at trade shows,conferences or participating in a sales
blitz
•Bids or/fees associated with securing contracted business
Transportation programs
•Familiarization tours for lodging business
•Collateral to support district needs such as brochures,flyers,
maps
•Lead generation tool
•Additional sales staff
•Education for improving service,safety or strategy for the district to
be successful
The budget includes a
contingency line item that may
be held in reserve fund or
utilized for other program,
administration or renewal costs.
Comprehensive and integrated wayfinding
signage
•A city-wide special event transportation
program
•Research studies to determine the feasibility of
building meeting spaces
Gateway enhancements to attract overnight
visitors
Improvement to existing parks and sports
facilities utilized by overnight visitors
•Live music venues to attract overnight visitors
•Bids and fees associated with hosting special
events
II
FCNTIDFo,tC~~I,n~tounsm
Impwver,,enI Distr!cL
MARKETING.SALES &PUBLIC RELATIONS DESTINATION DEVELOPMENT
EXHIBIT A TO RESOLUTFON 2023098
1,500,000
ANNUAL 1,000,000
MARKETING FEE
COLLECTIONS 500,000
2021 -2022
2022
F
XHIBIT A TO RESOLUTION 2023-098
GROUP SALES
Meetings/Conferences/Sports
Objective:Drive demand for meetings and conferences
in Fort Collins through qualified lead distribution.
Uncover lead opportunities through targeted
prospecting and business development,industry event
and trade show participation,strategic meetings
marketing,partnerships,and enhanced presence in
online PFP platforms.
I
EXHIBIT A TO RESOLUTION 2023-098
MARKETING &COMMUNICATIONS
_t~-_——
~FORT COLLINS
Objective:Create awareness about Fort Collins as a
sought-after and unique destination for individual
and group travelers through positive publicity,
innovative advertising,outstanding marketing and
sales collateral,robust digital and social media
campaigns and differentiating brand strategy.
...0 0
.0
?Escape
E plore
CHEERS
ocrs~:beer
.....
EXHIBIT A TO RESOLUTION 2023-098
.......
PUBUC RELATIONS
Objective:To increase awareness of Fort Collins as a
premier,four season destitination through positive
news stories and influencer reach.
......
......
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•.
•.
•.
..
Yuak ale Ooirnesseqitbl Amerlcsn Town That
Inspired Disneyland:ron Collins Colorado
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J.SLJ REd
~(Hid’s
BesI\u ard.
....•.
EXHIBIT A TO RESOLUTION 2023-098
rI
“‘“~.1
----I.
VISITOR &
DESTiNATION SERVICES
OBJECTIVE:To provide extraordinary assistance and
information to visitors.Enhance all interactions and
aspects of a visitor’s experience in Fort Collins while
personifying the destinations brand promise.
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EXHIBIT A TO RESOLUTION 2022’D
TID BUDGET
$29,943 A
2024 Fort Collins Tourism Improvement District
Total Anticipated Pevenue
Administrative &
Operations
Sales,Marketing and
Destination
Development
Reserves
Contingency
A
$14S,796
Communications
$746,296
$1,500,000
E H BIT ‘~0 RESOLUTION 2023-028
Appendix
EXHIBIT A TO RESOLUTION 2023-098
APPENDIX INDEX
01 ORDINANCE
02 FEE ASSESSMENT
03 DISTRICT MAP
04 DISTRICT GOVERENCE
05 BOARD OF DIRECTORS
06 CONCEPT
07 EXPERIENCE
1~Jbbet Ii fri:
LEGAL AUTHOPITY
Ordinance No.097,2021
PUPPOSE OF THE
DISTPICT
DISTPICT
BOUNDPIES
Article V of Chapter
22 of City Code
authorized the
establishment of
tourism districts.
The District
commenced on
September 1,2021
The District funds
provide specific
tourism services
and improvements
for the benefit of
the feepayers
lodging business.
The boundaries of
the District shall be
coterminous with
the City’s boundaries
as now existing and
hereafter modified
through the City’s
annexation and de
annexation of real
property.
EXHIBIT A TO RESOLUTION 2023-098
FORT COLLINS
TOURISM IMPROVEMENT
DISTRICT
Fee Assessment
The District will assess a fee that will be three percent
(3%)of a lodging business’s “lodging price”as this term is
defined in City Code section 25-241
The fee will not be collected on those transactions that are exempt from the
City’s lodging tax as provided in City Code Section 25-243.Fee revenue will
only be used to fund destination sales,marketing,communication,and
destination development programs,and related administration.
.
A TO RESOLUTION 2023-098
•82~
•
lAtE
S
‘4
FORT
Co NS
TOURISM
IMPROVEMENT
DISIRICI
BOUNDRIES
EXHIBIT A TO RESOLUTION 2023-098
Carl Pratt The Elizabeth Full-service 1year (2023)
..........
•..•••.•.•
•••.•
••...•••••
Danielle Lowry Hampton Inn Limited-service 2 years (2024)
•..
•..
••.
George Prine The Armstrong Full-service 3 years (2025)
DISTRICT GOVERNANCE
Rationale for
Board Member Affiliation Inclusion oh the
Board
Initial Term:1,2 and
3 years
•••
•••
••S.
••••
•••.....
••
•..•.•
Abbie Stout The Edwards House Boutique/Specialty 2 years (2024)
AryeII Mattern Spirit Hospitality Limited Service 1year (2023)
tort t,olllns tonvention and Visitors bureau Forecast
EXHIBIT B TO RESOLUTION 2023-098
41000 FCTID Revenue
Other Income
61000-Employee Expense
61010 Salartesmages
61012 Wages
62023 Employee Paildng
Total 61010 SalarleaMages
61020 Payroll Related
61022 Payroll Taxes
61024-Unemployment Taxes
61026-Woilteis Compensation
61029•Employee Insurance
61031 ‘Employee Benefits
Total 01020’Payroll Related
otal 61000 Em lo Ex enae
62000.Admlnlatrative and General
AdmInIstrative
$2002 .Accounting
62006 .Bank Charges
62008 .Legal
$2025 Supplies
e
Office Rem
62070 .Telephone
62078 Telephone -Cellular
Total $2070-Telephone
62080 EqulpmentiComputer Lease
62081 .0(11cc EquIpment LeaselRental
$2054 .Office FurnIture
62085 Computer Software Purchase
62066 Computer EquIpment
62087 -MaIntenance
Total $2080•Equlpment~Computer Lease
62099 -Reseives
OTAL $00 Adminlatra ye and General
Sales Expense
18015 -Trade Shows
18015.2.Sports
75016~Sales Marketing
70816.2 -Sports
73007 -Lead GeneratIon
73007.2 -Sports
73000-Sales Activities
73000.2-SIte VIsIts I FAMS
73000.3-ClIent Engagement
73005 BId ActIvities
73001.2 -Spoils
73010 Local Champions Program
73015 Research
73015.2-Sports
73020-ProfessIonal Development
73020.5-Spoils Academy
78030 .Travel
es 51
Jan24 Feb24 Mar24 Apr24 May24 Jun24 Jul24 Aug24 Scit 24 Oct24 Nov24 Dec24 2624 TOTAL
137 631 44 70413.00 77,525.58 89.37256 95425.12 159,58925 155792.69 155792.69 155,792.69 155792.69 155,792.69 86.31900 1,497,239.40
0.00 0.00 0.03 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
137,631.44 70413.00 77.525,58 89,372.56 95,425.12 159509.25 155,792.69 155.792,69 155,792.69 155.792,69 155.792,69 68,319.00 1,497,239.40
19,439.10 19,439.10 19439.10 19,439.10 1943910 19 439,10 19,439.10 19,439.10 19,439.10 19,439.10 19,439.10 19,439.10 233269.20
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
19,439.10 19.439,10 19,439.10 19,439.10 19.439,10 19 439,10 19,439.10 19,439.10 19,439.10 19 439.10 19439.10 19,439.10 233269.20
1,487.06 1487 08 1487,08 1,407.08 1,487.08 1 487,06 1.467,00 1487,08 1487.08 I 487.08 1487,08 1487,08 17844.08
145.80 145.80 145.80 145,80 145.80 145.80 145,80 145.80 145,80 145.80 145,80 145.80 1,749.80
100.00 100.00 100.00 100,00 100,00 100.00 100.00 100.00 100.00 100.00 100,00 100.00 1,200.00
1,000.00 1,000.00 1,000.00 ‘1,000.00 1,000.00 1 000.00 1,000.00 1,080.00 1.000,00 1000.00 1,000.00 1,000.00 12,~.00
350.00 350.00 350.00 350.00 350.00 350.00 350.00 350.00 350.00 350.00 350.00 350.00 4,200.00
3,082.88 3,062.80 3,082.86 3,082.88 3,062.88 3,062.88 3,082.88 3,082.88 3,082.80 3,082.88 3,002.86 3,002.68 ~994.56
198 2252198 2252 98 2252198 2252198 2252 98 2252198 270.263J
600.00 600.00 600.00 600.00 600.00 600.00 600.00 600.00 600.00 600.00 600.00 600.00 7,200.00
50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 600.00
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0,00 0.00 0.00 0.00
691 92 700.00 700.00 700.00 700.00 700.00 700.00 700.00 700.00 703.00 700.00 700.00 8,391.92
1 00 1350,00 1350 135000 350.00
790.00 790.00 790.00 790.00 790.00 790,00 790.00 790.00 790.00 790.00 790.00 790.00 9450.00
200.00 200,00 700.00 200.00 200.00 20000 700.00 200.00 200.00 700.00 200.00 200.00 3~.O0
200.00 200.00 700.00 200.00 200.00 20000 700.00 200.00 200.03 700.00 200.00 200.00 3.908,00
0.00 0.00 0.00 0.00 0.00 0 00 0.00 0.00 0.00 0.00 0.00 0.00 0.03
0.00 0.00 0.00 0.00 0.00 0 00 0.00 0.00 0.00 0.00 0.00 0.00 0,00
0.00 0.00 0.00 0.00 0.00 0 00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
0.00 0.00 1,500.00 0.03 0.00 0.00 0.00 1 500.00 0.00 0.00 0.00 0.00 3080.00
100.00 100.00 100.00 100.00 100.00 10000 100.00 100.00 100.03 100.00 100.00 100.00 1208.00
100.00 100.00 1608.00 100.00 100.00 10000 100.00 1 600.00 100.00 100.00 100.00 100.00 4208.00
2,495.33 2,495.33 2,495.33 2,495.33 2,495.33 2,495.33 2,495.33 2,495,33 2,495.33 2,495.33 2495.33 2,495.33 29,943.98
2 00 2440.00
6,350.00 0.00 0.00 16,350.00 8,350.00 10.00000 3,000.00 0.00 0.00 2,000.00 0.00 0.00.—’48,080.00
0.00 0.00 0.00 0.00 6,350.00 0.00 6,350.00 6 350.00 0.00 0.00 0.00 0.00 19.080~
15,000.00 0.00 0.00 15,000.03 0.00 0.00 15.000,00 0.00 0.00 15,000.00 0.00 0.00 ,60,080,00
750.00 0.00 0.00 750.03 0.00 0.00 750.00 0.00 0.00 750.00 0.00 0.03 -
3,700.00 3,700.00 3,700.00 3,700.00 3,700.00 3,700.00 3,700.00 3700.00 3,700.00 3700.00 3,700.00 3700.00 ‘44400.
250.00 250.00 250.00 250.00 250.00 250.00 250.00 250.00 250.00 250.00 250.00 250.00 -‘3~.00
3,000.00 0,00 0.03 3.000,00 0.00 0.00 3000.03 0.00 0.00 3.000,00 0.00 0.03 ..:12
12,560.00 500.00 500.03 500.00 500.00 500.00 500.00 500.00 500.00 500.00 500.00 560.00 -18:000.00
0.00 5,000.00 5,030.00 0.00 0.00 5 000.00 5,000.00 0.00 0.00 0.00
0.00 0.03 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 .0.00
5,000.00 5,00003 5000.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 5,000.00 5,000.00 25,~X
0.00 0.03 0.00 3 500.00 0.00 0.00 3,560.00 0.00 0.00 3 500.00 0.00 0.00 ~105~~
250.00 25000 250.00 250.00 250.00 250.00 250.00 250.00 250,03 250.00 250.00 250.00 C’~‘~3.
0.00 0.03 5000.00 0.03 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 5.~.00
0.00 0.00 1500.00 1500.00 0.03 0.00 0.00 0.00 0.00 0.00 0.00 0.00~’.3.0000
0.00 2.00000 0.00 750.00 0.00 0.00 400.00 0.00 750.00 0.00 0.00 0.00~-3900.00
500.00 500.00 500.00 500.00 500.00 500.00 500.00 500.00 500.08 500.00 500.00 500.00 .‘6.00.00
730000 2200.5105000 2 90000 29 5000 1020000 10.20000 281 900.~
Marketing
62004 AdvertIsing
Fort Coilin.Convention and Visitori Bureau Forecast
EXHIBIT B TO RESOLUTION 2023-098
80000 Digital
62005-Promotions
62004 ‘PrInt
Total 62004’Advertising
62003 Webllntemet Expenses
Website Redesign
80030 -Webalte Service
total 62003 Webllntemet Expenses
62028 Graphics
80040 VIsual Assets
Total 62028 Graphics
Public Relations
80070 Agency Fees
80080 FAM Trips
80090 -Media Events
Totsi Public Relations
Leisure Sales
81000~Trade Shows
81110 Promotions
81115 -Sales Missions
Total International Mailceting
L ii
Destination Development
82015 Initiatives
82060’Supplies
82060 -Cfl Program Fees
82020-Promotional Items
T 5 natIon Develo ment
Visitor Services
Visitor Service Expense
62022 -Rent
83020 Supplies
83000-Programming
83017 -Staffing
53015 -Janitorial
a tar
Total Expense
Net Ordinary Income
10,50000 10,500.00 10500.00 10,500.00 75000.00 40,096.00 0.00 0.00 10,500.00 10.500,00 10500.00 lo.sm,oo~..1gg.og6.00
5.000,00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00~’-’5,000.00
0.00 0.00 0.00 0.00 4.00000 0.00 0.00 0.00 0.00 0.00 0.00 0.00 .‘~4,000,00
15500.00 ‘10,500.00 10,500.00 10.50000 70,000.00 40,096.00 0.00 0.00 10,500.00 10,500.00 10,500.00 10.500.00~-208,096,00
0.00 0.00 40,000.00 0.00 0.00 0.00 0.00 0,00 0.00 0.00 0.00 0.00’~~40,000,00
5.00000 5000.00 3~000.00 0.00 2,000.00 2000.00 2,000.00 2000.00 2,000.00 2,000.00 Z000.00 2000.00
5.00000 5,000.00 43,000.00 0.00 2,000.00 2000.00 2000.00 2000.00 2,000.00 2,000.00 2,000.00 2000.00 69,000.00
2,500.00 2,500.00 2,500.00 2,500.00 2,500.00 2500.00 2,500.00 2500.00 2,600.00 2,500.00 2,500.00 250000’:’aoOOOOO
2,500.00 2,500.00 2,500.00 2,500.00 2,500.00 2500.00 2500.00 2500.00 2,500.00 2,500.00 2,500.00 2500.00 “,:300000?
1,000.00 1,000.00 1,000.00 ‘1,000.00 1 000.00 1 000.00 I 000.00 1000.00 1,000.00 1,000.00 1,000.00 1 000.00 ‘12000.00
0.00 0.00 0.00 0.00 0.00 0.00 2,500.00 0.00 0.00 2,500.00 0.00 0.00 -
0.00 0.00 0.00 0 00 0.00 0.00 5,000.00 0.00 0.00 4,500.00 0.00 0.00 9.500.00k
1000.00 1000.00 1,000.00 1,00000 1 000.00 1000.00 8.500,00 1 000.00 1,000.00 8,000.00 1,000.00 1000.00 26.500,00
7 500.00 0.00 0.00 7,500.00 0.00 0.00 3,000,00 7,500.00 7.500,00 0.00 0.00 0.00 33,000.00
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 10,000.00 0.00 0.00 0.00 10000.00
0.00 0.00 7,500.00 0.00 7,500.00 3,000.00 8,000.00 0.00 0.00 0.00 0.00 0.00 26,000,00
7,500.00 0.00 7,500.00 7,500.00 7,500.00 3,000.00 11,000.00 7,500.00 17,500.00 0.00 0.00 0.00 69.000,00
9 00 64500.00 2150000 00 00000 00000 33 16000.00 16000.00 402596.00
12,033.00 12033.00 12,033.00 12,033.00 12,033.00 12,033.00 12,033.00 12,033.00 12,033.00 12,033.00 12,033,00 12,033.00 144,396.00
0.00 0,00 0.00 0.00 0.00 0.00 0.00 0.00 0,00 0.00 0.00 0.00 0.00
0.00 0,00 0.00 300.00 300,00 300.00 300.00 300.00 300.00 300.00 300.00 2,400.00
0.00 0.00 0.00 0,00 0,00 0.00 0,00 0.00 0,00 0.00 0,00 0.00 0.00
2333.00 12333,00 .00 1233300 12333.00 146 9600
4 500,00 4,500.00 4,500.00 4,500.00 4,500,00 4,500.00 4,500,00 4,500.00 4,500.00 4 500,00 4,500,00 4 500.00 54.~.00
1 000.00 1,000.00 1,000.00 1,00000 1000.00 1 000.00 1 000.00 1 000,00 1,000.00 1000,00 1,000.00 1~,00 12.~.00
1 000,00 1,000,00 1,000.00 1,000.00 1 000.00 1 000,00 1 000.00 1000,00 1,000.00 1000,00 1,000.00 I 000,00 12.~.O0
3 500.00 3,500,00 3,500.00 3.500 00 3,500.00 3 500,00 3,500.00 3 500,00 3,500.00 3,500.00 3,500.00 3 500,00 42,~.00
150.00 150.00 150.00 15000 150.00 150.00 150,00 150.00 150.00 150.00 150.00 150.00 1,~.00
1 121,800.00j
100 919.59 53,327.67 105,327.67 94.67767 1~.327 67 86,223.67 04,12767 53.47767 66,877,67 75,377.67 40,627.67 4862767 1,197.239,75
38 711 85 17,085.33 .27,802.09 ‘5,30511 -43 902.55 73 365.58 71 665,02 10231502 88,915.02 80,415.02 107,165.02 39691.33 299,999.64
Net income -Will aflocate for opportunties that arrive in 2024