HomeMy WebLinkAbout2022-111-11/15/2022-APPROVING THE 2023 ANNUAL PLAN AND BUDGET OF THE FORT COLLINS TOURISM IMPROVEMENT DISTRICTRESOLUTION2022-111OFTHECOUNCILOFTHECITYOFFORTCOLLINSAPPROVINGTHE2023ANNUALPLANANDBUDGETOFTHEFORTCOLLINSTOURISMIMPROVEMENTDISTRICTWHEREAS,onAugust4.2021,theCityCounciladoptedOrdinanceNo.097.2021(“OrdinanceNo.097”)establishingtheFoilCollinsTourismImprovementDistrict(the‘District”);andWHEREAS,theDistrictwasestablishedunderandpursuanttoArticleVofChapter22oftheCityCodethatallowsfortheestablishedoftourismimprovementdistrictswithintheCity’sboundaries(“ArticleV”);andWHEREAS,Section22-166ofArticleVrequirestheDistrict’sBoardofDirectors(the“Board”)tofilewiththeCityClerkbySeptember30ofeachyeartheDistrictsannualplanandbudgetfortheensuingcalendarfiscalyear;andWHEREAS,Section22-166alsoprovidesthattheDistrict’sannualplanandbudgetissubjecttotheCityCouncil’sapprovalinamannerconsistentwiththewayoperatingplansandbudgetsofbusinessimprovementdistrictsareapprovedbyCouncilunderColoradoRevisedStatutesSection31-25-1211;andWHEREAS,Section22-153oftheArticleprovidesthattheannualplanistooutlinetheDistrict’srevenues,expenditures,projects,andgoals;andWHEREAS,onAugust24,2022,theDistrictfiledwiththeCityitsproposedannuaLplanandbudgetforitsfiscalcalendaryear2023,andsubsequentlyreviseditbasedoncommentsfromCitystaff;andWHEREAS,acopyoftheDistrict’sproposed2023annualplanisattachedasExhibit“A”andincorporatedhereinbyreference(the“2023AnnualPlan”);andWHEREAS,acopyoftheDistrict’sproposed2023budgetisattachedasExhibit“if’andincorporatedhereinbyreference(the“2023Budgef’);andWHEREAS,theCityCouncilhasreviewedthe2023AnnualPlanandthe2023Budgetandfindsanddeterminesthattheysatisf’therequirementsofArticleVandshouldbeapproved.NOW,THEREFORE,BEITORDAINEDBYTHECOUNCILOFTHECITYOFFORTCOLLINSasfollows:Section1.ThattheCityCouncilherebymakesandadoptsthedeterminationsandfindingscontainedintherecitalssetforthabove.Section2.ThattheCityCouncilherebyapprovesthe2023AnnualPlanandthe2023BudgetpursuanttoCityCodeSection22-166.
PassedandadoptedataregularmeetingoftheCounciloftheCityofFortCollinsthis15thdayofNovember,AD.2022.ATTESTCityClerk
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2023 TID BUDGET
2023 Fort Collins Tourism Improvement District Budget
Sales,Marketing and
Communications
$504,400
Destination Development
$146,796
Adminstration &
Operations
$206,681.93
Contingency/Reserve $
$24,000
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The FCITID is governed
FC TV
Fort Collins Tourism
Improvement District
members
George Prine,GM The Armstrong Hotel,TID Board President 2021-2024
Danielle Lowery,GM The Hampton Inn,TID Secretary/Treasurer 2021-2023
Abbie Stout,Owner,The Edwards House 2021-2023
AryeII Mattern,v of Operations,Spirit Hospitality 2021-2022
Daniel Benton -General Manager,The Hilton Fort Collins 2021-2022
by a Board of Directors who
represents its twenty-three
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GPOUPSALES 0000
Meetings/Conferences/Sports
Qjective:Drive demand for meetings and conferences in
Fort Collins through qualified lead distribution.Uncover lead
opportunities through targeted prospecting and business
development,industry event and trade show participation,
strategic meetings marketing,partnerships,and enhanced
presence in online REP platforms.....‘K
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OBJECTIVE:Increase staffing model to elevate presense in
•—markets related to our strategic plan Sales team roster will
•include VP of Sales,Sales Manager,and two part-time sales
coordinators.
•
•Establish a Local Conference Champion
Program to leverage local contacts (CSU and
Corporate)to uncover new lead opportunities
•Target off-peak and city-wide business for
strategic bid fee opportunities
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SUM MARY
The Future Looks Bright
•Economic Recovery,while not
consistent across all categories,I
occurring
•Priorities from the Strategic Plan are
in process
•The Tourism Improvement District is
making a difference in our recovery
and setting a foundation for future
business opportunities
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EXHIBITB2023FortCollinsTourismImprovementDistrictBudgetSales,MarketingandCommunications$504,400DestinationDevelopment$146,796Adminstration&Operations$206,681.93Contingency/Reserve$524,00061000-EmployeeExpense61010-Salariesj\Vages61012-Wages$169,874.80Fatal61010-Salaries/Wages$169,874.8061020PayrollRelated61022-PayrollTaxes$7,952.6461024-UnemploymentTaxes$780.00S1026-WorkersCompensation$1,200.00il028-EmployeeInsurance$6,600.0061031-EmployeeBenefits$3,000.00total61020-PayrollRelated$19,532.64Total61000-Employee$189,407.4462000-Administrativeand3eneralAdministrative62002-Accounting$7,200.0062006-BankCharges$600.0062025-Supplies$1,200.00FotalAdministrative$9,000.0041000.FETIDRevenueBudgetCategorySub-CategoryLineDetail2023$1,071,285.37$1,071,285.37—1—
62070TelephoneEXHIBITBrota)62070Telephone$1,200.00$1,200.0062086ComputerEquipment52086ComputerEquipment51,194.49Total—62000General$8,274.00TotalAdministrative$206,681.93SalesExpense78015TradeShows$25,600.0018015—SalesMarketing$75,000.0073007LeadGeneration$54,000.0073000SalesActivities$12,000.0073000’BidActivities$40,000.0073000LocalChampionsProgram$17,500.0073000Research$12,000.0078015-Travel$6,000.00‘Marketing62004’Advertising80000-Digital$52,000.0062005‘Promotions$5,000.0062004‘Print$32,000.00rotal62004Advertising$89,000.0062003Web/InternetExpenses80030’WebsiteService$46,000.00Total62003-Web/Internet$46,000.00620ThGraphics80040GraphicArts$20,000.00Total62028Graphics$20,000.00PublicRelations80070AgencyFees$12,000.000080-FAMTrips$5,000.0080090MediaEvents$9,500.00TotalPublicRelations$26,500.00InternationalMarketing81000‘TradeShows$33,000.00TotalSalesExpense$242,100.00TotalInternationalMarketing81110PromotionsHill—SalesMissionsTotalMarketing$224,500.00$10,000.00$26,000.00$69,000.00-2-
VisitorServices,EXHIBIT1BDVICVistorServiceExpense62022Rent$12,000.0083017DVICStaffing$24,000.0083015DVICJanitorial$1,800.00TotalDVICExpense$37,800.00estinationDevelopmentTotalVisitorServices$37,800.005Initiatives$144,396.00.CIAProgramFees$2,400.00ReservesTotalDestination$146,796.00DevelopmentI62009Reserves$24,000.00TotalReserves$24,000.00TotalExpense$1,071,285.37NetOrdinaryIncomeI$1,071,285.37jncome$0.00