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2022-110-11/15/2022-APPROVING THE MIDTOWN BUSINESS IMPROVEMENT DISTRICT 2022 AND 2023 OPERATING PLANS AND PROPOSED BUDGE
RESOLUTION2022-110OFTHECOUNCILOFTHECITYOFFORTCOLLINSAPPROVINGTHEMIDTOWNBUSINESSIMPROVEMENTDISTRICT2022AND2023OPERATINGPLANSANDPROPOSEDBUDGETSANDAPPOINTINGDISTRICTDIRECTORSWHEREAS,onDecember5,2017,theCityCounciladoptedOrdinanceNo.165,2017,creatingtheMidtownBusinessImprovementDistrict(the“District”)inaccordancewiththeprovisionsoftheBusinessImprovementDistrictActinPart12ofArticle25inTitle31oftheColoradoRevisedStatutes(the“Act”);andWHEREAS,Section31-25-1211oftheAct,requiresabusinessimprovementdistrict(“BID”)tosubmitbySeptember30ofeachyeartotheclerkofthemunicipalitythatestablishedit,theBID’sproposedoperatingplanandproposedbudgetfortheupcomingyear;andWHEREAS,onSeptember29,2021,theDistricttimelysubmittedtotheCityClerktheDistrict’sproposed2022operatingplan,acopyofwhichisattachedasExhibit“A”andincorporatedhereinbyreference(the“2022OperatingPlan”),andtheDistrict’sproposed2022budget,acopyofwhichisattachedasExhibit“B”andincorporatedhereinbyreference(the“2022Budget”);andWHEREAS,itwasrecentlydiscoveredthat,duetoanoversight,the2022OperatingPlanandthe2022BudgetwerenotpresentedtoCityCouncilin2021foritsconsiderationandapproval;andWHEREAS,onSeptember30,2022,theDistricttimelysubmittedtotheCityClerktheDistrict’sproposed2023operatingplan,acopyofwhichisattachedasExhibit“C”andincorporatedhereinbyreference(the“2023OperatingPlan”),andtheDistrict’sproposed2023budget,acopyofwhichisattachedasExhibit“D”andincorporatedhereinbyreference(the“2023Budget”);WHEREAS,Section31-25-1211oftheActprovidesthattheCityCouncilshalleitherapproveordisapprovethe2023OperatingPlanandthe2023BudgetbyDecember5,2022,and,ifapproved,theDistrict’sservices,improvementsandfinancialarrangementsfor2023aretoconformasfaraspracticabletothe2023OperatingPlanandthe2023BudgetunlessamendedwiththeCityCouncil’spriorapproval;andWHEREAS,theCityCouncilhasreviewedthe2023OperatingPlanandthe2023BudgetandfindsanddeterminesthattheysatisfytherequirementsoftheActandshouldbeapproved;andWHEREAS,theCityCouncilhasalsoreviewedthe2022OperatingPlanandthe2022Budgetand,whiletheywerenotpreviouslyapprovedbyCouncilbytheDecember5,2021,deadlineasrequiredunderSection31-25-1211becauseoftheCity’soversight,theCouncilfindsanddeterminesthattheysatisfytherequirementsoftheActfortheyear2022andshouldbeapprovedretroactivelytoDecember5,2021,tothefullextentpermittedbylaw.—1— NOW,THEREFORE,BEITRESOLVEDBYTHECOUNCILOFTHECITYOFFORTCOLLINSasfollows:Section1.ThattheCityCouncilherebymakesandadoptsthedeterminationsandfindingscontainedintherecitalssetforthabove.Section2.Thatthe2023OperatingPlanandthe2023Budgetareherebyapprovedand,asrequiredbytheAct,theDistrict’s2023services,improvementsandfinancialarrangementsshallconformasfaraspracticablewiththe2023OperatingPlanandthe2023Budget.Section3.ThattheDistrict’sdirectorsandtheircorrespondingtermssetforthinthe2023OperatingPlanareherebyappointedandapproved.Section4.Thatthe2022OperatingPlanandthe2022BudgetareherebyratifiedandapprovedretroactivelytoDecember5,2021,and,asrequiredbytheAct,theDistrict’s2022services,improvementsandfinancialarrangementsshallconformasfaraspracticablewiththe2022OperatingPlanandthe2022Budget.PassedandadoptedatadayofNovember,A.D.2022.ATTEST:CityofFortCollinsthis15thCityIf-2- EXHIBITAMidtownBusinessImprovementDistrict(BID)2022OperatingPlanBIDNAMETheBIDshalloperateastheMidtownBusinessImprovementDistrict(BID).LEGALAUTHORITYABIDinColoradoisorganizedpursuanttotheBusinessImprovementDistrictAct,Section31-25-1201etseq.,ColoradoRevisedStatutes.ABIDislegallycreatedviathefollowingprocess:•StakeholdersacquirepetitionsignaturesofcommercialpropertyownersrepresentingamajorityofthetotalassessedvalueandamajorityofthetotalacreageoftheproposedBIDarea.•TheCityadoptsanordinanceestablishingthedistrict,followingnoticeandapublichearing.ABOUTMIDTOWNMidtownisagrowing,thrivinghubincentralFortCollins.ThepropertiesadjacenttoCollegeAvenue,fromDraketoBoardwalk,aswellastheFoothillsMallpropertieslocatedonFoothillsParkway,makeupMidtown.Intotal,thecorridorspansslightlyoveroneandahalfmiles.Today,Midtownisanactiveplacewithawiderangeofcommercialactivitiesandalimitedamountofresidentialandinstitutionaluses.Automobiledealershipsmakeupasignificantportionofthebusinessmix,whilebigboxretailers,andin-linestripretailcharacterizetheshoppingoffer.Withinthelastfewyears,therehasbeenrenewedcommitmenttoandinterestinsupportingarevitalizedMidtownwithafocusonalong-termstrategytosupportthestrengthofthedistrict,bothphysicallyandeconomically.THEVISIONFORMIDTOWNMidtownstakeholdershavebeenworkingtogetherforthelast10yearsthroughsignificantplanningeffortstoenvisionarefreshedfutureforthedistrict,onethatcontinuestoinvigoratetheareawithdestinationretail,higher-densitydevelopment,commercialopportunities,anduniqueurbanliving.TheformationoftheBIDbroughtwithitacommitmenttoestablishadistinctiveidentity,placemaking,events,activitiesandpeople-orientedusestoestablishavibrantanddynamicshoppingandentertainmentareaintheheartofFortCollins.HistoricallycharacterizedasthestripretailcorridorofFortCollins,theemergingvisionforMidtownwillincorporateurbanredevelopment,urbandesign,andenhancedpedestrianspacestobeginalongtermtransitiontoaplacewherecitizensneedtogoforservicesbutwanttostayoncetheyarrive.ContinuousBIDandCityinvestmentinrevitalizationwillensuretheCity’sComprehensivePlanofthecorridorwillberealizedandtheretailcoreofthecommunitywillbestable.THEBID’SROLEINMIDTOWNTheMidtownBIDprovidesasustainablefundingsourcetoleveragepublicsectorinvestmentsandprovideprivatesectorstakeholdersintheareawithastrongerplatformthroughwhichtoadvocatefor—anddirectlyfurid—neededimprovementsasMidtowncomesintoanewera.TheMidtownBIDaimsto;•Createacollectivevoicetoaccomplishthegoalsoftheneighborhood,provideleadershipfortheneighborhood,andchampionthevisionofMidtown.-ServeastheactivatoroftheMidtownneighborhood,providingprogramming,marketingandactivitiesyear-round.•PurposefullyimproveandadvanceMidtownurbandesigntofacilitateeconomicgrowthandoverallincreasedvitalityinMidtown.•DevelopandestablishMidtown’scharacterandpersonality,communicateitsuccinctly,andbringittolife.WorkingwiththeCity’spreviouslydevelopedMidtownPlanandMidtowninMotionPlan,variousimprovementsareenvisionedoverthenext10-15yearsthatwilltransformtheMidtownCorridorfromclassicsuburbanstrip,tovitalexcitingurbanform.1 EXHIBITA•CreatesynergisticrelationshipswiththeCityofFortCollinstocreateanaccessibleanddesirableplaceforlocalsandvisitors.•Findinteresting,activeandcreativeusesforshops,sidewalksandopenspacesthatcanboosttheeconomy,thusdiversifyingthemixandaddingnewbusinessopportunities.•Provideawareness,recognition,promotionandeducationaboutMidtown.•KeepMidtownsafe,cleanandwelcoming.•BeanadministrativeumbrellathatbringstheneighborhoodtogetherandmaximizesfundingopportunitiesforthefutureofMidtown.BIDBOUNDARIESTheMidtownBIDincludesparcelsfrontingSouthCollegeAvenuefromDrakeRoadinthenorthtoBoardwalkDriveinthesouth,aswellasthosefrontingEastFoothillsParkwaybetweenEastSwallowRoadandSouthCollegeAvenueintheCityofFortCollins,CountyofLarimer,StateofColorado.BIDSERVICESThespecifictypesofservicesthattheBIDinthefuturewillfundweredevelopedandprioritizedbythebusinessandpropertyownersofMidtown,andinclude:•MidtownPromotion,Management,andBusinessSupport:TheBIDaimstobethego-toresourceforMidtown,providingleadershipandbusinesssupport,whilechampioningstakeholders’needstocreateanenvironmentthat’swelcomingtothelargercommunityandvisitors.Projectstosupportthestakeholderswillinclude:-AdministrativesupporttohelpmanageMidtown,advocateforMidtownneeds,andfocusonleveragingresourcesandimprovementsforthearea.-PromotionofMidtowncommercialsectordevelopmentthatsupportsstrategiceconomicgrowthandcreatesavibrantenvironmentinwhichMidtownbusinessescanthrive.-SupplementingtheBIDbudgetandidentifyingstrategicfundingopportunitiestoleverageandenhancethebaseassessmentscollectedfromyeartoyear.-Buildingpartnershipsanddevelopingstrategiestoincreasecommunityparticipation,leadershipandcoordination,including(butnotlimitedto)partnershipswiththeCityofFortCollins,theMidtownBusinessAssociation,theFortCollinsDowntownDevelopmentAuthorityandtheDowntownFortCollinsBusinessAssociation.-ProvidingbusinesssupportforMidtownbusinesses,servingasthe“concierge”forallthingsMidtownandhelpingbusinessessucceedbyprovidingthemwithusefultoolsandresources,includingtrackingpolicies,data,andotherusefulinformation.-Shapingtheretail,restaurantandoverallstorefrontexperienceinMidtownbydevelopingandimplementingastrategyforstrengtheningtheofferonthegroundlevelandenhancingtheexistingbusinessmixinMidtown.-GrowingthebaseofMidtowntolengthentheurbaninfluencearea.•MidtownBranding,Marketing,andActivation:TheBIDaimstodevelopanddeliverauniqueexperiencethatencourageslocalsandvisitorstoexploreMidtown,andtoestablishastrongidentitythatisrecognizableandhighlightsthedistinctiveMidtownoffer.Projectsinclude:-Developmentofanauthentic,compellingandclearbrandforMidtownthatuniquelyidentifiesitsofferandpotential.-Producingtargetedmarketingandmessagingtothecommunityandvisitors.-Developingandpartneringonyear-roundprogramming,eventsandactivitiesthatdrawindiversedemographicgroupstoexperienceandexploreMidtownandgivethemareasontostay,exploreandspendmoneyinthedistrict.2 EXHIBITAPublicandcommunityrelationsinsupportofgrowingtheMidtowncorridorthathelppromotewhyMidtownisadestinationinitsownright.MidtownPlacemakingandMaintenance:TheBIDwillworktoactivatethepublicrealminMidtownanddevelopaclean,safeandfriendlyenvironment,offeringenhancementsandamenitiesthatcreateawelcomingdestinationandsupportlarger-scaleinfrastructureprojectsproposedforthearea.Projectswillinclude:-CreationofauniqueMidtownambianceandsenseofplacethatissafe,accessible,walkableandeasytopark.-DevelopmentofaunifyingaestheticforMidtown’spublicspacesandrightofwaythroughtheadditionofpublicrealmamenitiesthroughoutMidtown,includingmorebenches,bikeracks,publicartandtrash/recyclingcans.-InvestmentsinuniqueMidtownwayfindingsignageandgatewaysthatcreateasenseofplaceandhelpguestsexploretheareawhetherbycar,bybicycle,oronfoot.-Addingcolorandvibrancytothedistrictbyfundingbanners,holidaylightingandpublicart.BIDASSESSMENTMETHODANDBUDGETTheBIDwillutilizeanassessmentmethodthatisbaseduponlinearfrontageofapropertyonCollegeAvenueandFoothillsParkwaywithintheBIDboundary.Theassessmentwillbe$10perlinearfoot,annually.Onlycommercially-assessedpropertieswillbeincluded.TheBIDwillraiseapproximately$160,000.Additionally,theBIDwillhavetheabilitytoraisetheassessmentannuallynottoexceedtheConsumerPriceIndexforallUrbanConsumers(CPI-U)fortheDenver-Boulder-Greeley,Coloradometropolitanarea.ThisdecisionwillbeatthediscretionoftheBIDboard.BringinginrevenueandcontributionsinadditiontotheBIDassessmentwillincreaseimpactandhelptheorganizationtobestleverageinvestmentsintoMidtown.Tothatend,theBIDwillworktoprocuresupportingfundingfromtheCityofFortCollinsaswellasgrants,donations,sponsorships,memberships,fee-for-serviceprojects,crowdsourcingandpartnershipsontopoftheBIDspecialassessment.TheBIDBoard,withCityapproval,woulddeterminetheannualoperatingbudgeteachyearofBIDoperations,basedupontheprioritiessetoutinthisplan.Propertiesadjacentto,butnotwithintheBIDboundaries,mayelecttoparticipateintheBID.Uponrequest,theBIDwouldprovidetechnicalassistancetohelp.Todoso,theownersofsuchpropertieswouldberequiredtofileawrittenpetitionwiththeCityofFortCollins,requestingthattheirpropertybeincludedintheBID,Thepetitionshallbeaccompaniedbyadepositofmoneysufficienttopayallcostsoftheinclusionorexclusionproceedings.Publicnoticewillbegiven,apublichearingwillbeheldandanordinancemaybeadoptedbyFortCollinsCityCouncil.ThedeterminationofassessmentforpropertiesjoiningtheBIDwhichdonothavefrontageoneitherCollegeAvenueorFoothillsParkwayshallbeassessedthesamefrontagerateastherestoftheBIDfortheirparticularfrontageonthestreettheyarelocated.3 EXHIBITA2022ProposedBIDBudgetandServicesThefollowingtablelaysouttheproposed2022budgetfortheMidtownBID,aswellassomeconsiderationsforeachproposedexpenditure:ExpenditurtctAnnualBudgetAmountStaff/AdministrationHiringeffectivestaff/contractorstosupporttheboardandadminister$36,000theprogramsandprojectswillbeacriticalfirststepfortheBID.Branding,MarketingandActivationIn2022,theBIDwillcontinuetobuildontheworkdonein2020tobrand$50000theBIDandputmorefocusandattentiononthefocuswillbeonbuildingonthebrandthroughthecommunitywhileworkingonspecificcampaignstohelpbusinesssales.PlacemakingandMaintenanceAcriticalaspectoftheBIDworkistoenhancethevisibleimpactonthedistrict.TheBIDwillcontinuetoleverageCityandotherfundingtoimplementnotableurbanprojects.$100,000OtherFeesThesemayinclude:•1%collectionfeeforBIDFundsLegalcosts$31,750Accounting•CreationofareserveaccountTOTAL2022BUDGET$217,7s0ContinuingtobuildtheBIDbrand,solicitfeedbackfromtheratepayerswillestablishsuccessintheearlyyearswillenabletheBIDtoattractmoreparticipantsandgrowthebase.Withrevenuesbeingspentonmarketing,urbandesign,andpromotion,thevisualinfluenceandfuturerevenuepotentialwillgrowmuchasithasindowntown.BIDBONDINGAsallowedbylaw,theBIDmayissuebondsorothermultiple-yearfinancialobligationsonlyiftheBIDisauthorizedtodosobyitsoperatingplan,budgetanditsvotersinafutureelection.Theelectionmustcomplywithallapplicablestaterequirements,includingtheTABORAmendment,andwouldlimittheamountofdebtthatmaybeissuedtonomorethantheamountthatisapprovedbytheBIDvoters.4 EXHIBITABIDGOVERNANCETheBIDstatuteallowsforaboardof5tollmemberswhoareBIDelectors.TheMidtownBIDboardcurrentlyconsistsofthefollowingnine(9)appointedmembersfromtheMidtownBIDarea;RationaleforInclusiononBoardMemberAffiliationBoardLongstandingFortCollinsbusinessownerwillhelprepresenttherestaurantusersJohnHoxmeirGildedGoatBrewingalongthecorridorLongstandingFortCollinsbusinessownerandresidentwhohasparticipatedandwillRaynoSeaserTheEgg&I/FirstWatchRestaurantsalsohelprepresenttherestaurantusersalongthecorridorLongstandingFortCollinsbusinessownerandresidentMikeDellenbachDellenbachChevroletwhowillhelprepresentthecardealersalongthecorridorWellestablishedandrespectedmemberoftheDavidFritzlerBBVAbusinesscommunitywhowillhelprepresentthefinancialinstitutionsalongthecorridorLongstandingFortCollinsbusinessownerandresidentSpiroPalmerPalmerPropertieswhowillhelprepresenttheshoppingcentersandgeneralbusinessesalongthecorridorFormerpresidentoftheSFCBANobleVenture!RepresentativeofleadingtheeffortstoformtheLukeMcFetridgeMidtownBusinessMootHouseBIDandrealestateowneranddeveloperGMofFoothillsMall,representingacatalystprojectinMidtownandPatrickBunyardFoothillsMalldemonstratingtheMall’scommitmenttotheBIDbyserving_ontheboardLongstandingresidentandLaurenDeRosaWildBirdsUnlimitedNatureShopbusinessownerinFortCollins5 EXHIBITAIandwillhelprepresenttheIbusinesslesseesChiefOperatingOfficerofCarrieBaumgartMarkleyMotorsMarkleyMotorsrepresentingthecardealersinthedistrictThetermsofofficehavebeenstaggeredtoencouragecontinuityinBIDgovernance.Themaximumlengthofeachtermisthree(3)yearsandtheconsecutivetermlimitistwo(2)terms.Afteramemberhasfulfilledtwoconsecutiveterms,thatpersonmaynotbeamemberoftheMidtownBIDgoverningbodyforthree(3)yearsbeforebeingreappointed.BIDTERMBIDsinColoradomaybeperpetual.However,theMidtownBIDwillhaveaninitialten-yearterm.ThiswillallowforpropertyandbusinessownerstoevaluatetheBID’seffectivenessattheendoftheterm.IftheBIDisdeemedsuccessful,theBIDBoardwillrequestthattheCityCouncilrenewtheBIDbyordinanceaftertheinitialperiod.IftheBIDisnotconsideredtobesuccessful,itwillsunsetattheendoftheinitialterm.CITYSERVICESBIDserviceswillbedesignedtosupplementexistingCityservicesandwillbeinadditiontoCityservicesthatarecurrentlyprovidedinMidtown.BIDserviceswillnotreplaceanyexistingCityservices.TheMidtownBIDwillprovideanumberofbenefitstotheCityofFortCollins,including:•AcollectiveleaderandchampionforthevisionofMidtown,andclearpartnerwithwhichtheCitycanwork•HelptheCityofFortCollinsadvanceitskeystrategicobjectives•Cleareconomicbenefits,includingbutnotlimitedto:-Increasedsalesrevenuethroughtheactivation,marketingandpromotionofMidtowncreatingmorevisitorsandmorespendinginthearea-DevelopmentofMidtownasanentertainmentandshoppinghub-Interesting,activeandcreativeusesforshops,sidewalksandopenspaces•OpportunitytofurtherdemonstratethecommitmenttoMidtownoutlinedintheCity’sMidtownPlan•CreateasecondactivitycenterinFortCollinsanda“place”beyonddowntowninFortCollinsforvisitorsandlocals•BeautificationoftheCitythrougharefreshedandinvigoratedareaANNUALREVIEWTheBIDActrequirestheBIDtofileanannualoperatingplanandbudgetwiththeCityonorbeforeSeptember30ofeachyear.TheCitywillreviewandapprovetheoperatingplanandbudgetasprovidedbylaw.6 EXHIBITADISSOLUTIONUnderColoradolaw,theBIDmaybedissolvedfollowingapublichearingifpropertyownersrepresentingatleast50%ofacreagewithintheBIDandatleast50%oftotalassessedvaluewithintheBIDsubmitpetitionsfordissolutiontoCityCouncil.CityCouncilalsoretainsdiscretiontoinitiatedissolutionproceedingsiftheBIDfailstosubmitanoperatingplanandbudgetfortwosuccessiveyears.7 EXHIBIT B MIDTOWN BUSINESS IMPROVEMENT DISTRICT SUMMARY 2022 BUDGETAS PROPOSED WITH 2020 ACTUAL AND 2021 ESTIMATED for thevears Ended and Ending December31 BEGINNING FUND BALANCES REVENUES 01 Property Taxes 03 Local Grants Total Revenue TRANSFERS IN TOTAL AVAILABLE RESOURCES EXPENDITURES Management and Administration Accounting and Tax Services Legal Larimer County Collection Fees Insurance Emergency Funds Office Rent,Parking,Supplies and Misc. Repayment of BID Start-up Expenses PROGRAM EXPENSES Promotion,Mgmt and BusinessSupport Branding,Marketing,Activation Placemaking and Maintenance Total Expenditures Net Income Emergency Funds 2020 Budget 2021 j Actualian-Aug Estimated 2021 Proposed 2022 $48,028.46 $85,580.37 $138,492.75 $138,492.75 $1DD,813.79 $159,747.00 $159,747.00 $159,747.00 $159,747.00 $159,747.00 S -$-$-$ 5 159,747.00 $159,747.00 $159,747.00 $159,747.00 $159,747.00 S -$-$-$-$ 5 207,775.46 $245,327,37 $293,239.75 $298,239.75 $260,560.79 5 -$-$18,000.00 $28,000.00 $36,00D.00 5 7,639.02 $6,000.00 $8,531.71 $13,000.00 $15,000.00 5 9,020.89 $8,000.00 $890.08 $2,500.00 $2,500.00 5 133.30 $400.00 $210.96 $210.96 $250.00 5 2,551.00 $3,700.00 $2,715.00 $2,715.00 $3,000.00 S -$-$-$-$ 5 845.09 $2,000.00 $454.75 $1,000.00 $1,000.00 $-$-$-$-$ 5 30,657.69 $15,000.00 $2,344.56 $5,000.00 $10,000.00 $18,435.72 $58,000.00 $19,986.71 $45,000.00 $50,000.00 5 -$100,000.00 $-$100,000.00 $100,000.00 5 69,282.71 $193,100.00 $53,133.77 $197,425.96 $217,750.00 $90,464.29 $(33,353.00)$106,613.23 $(37,678.96)$(58,003.00) S -$-$-$-$ 5 138,492.75 $52,227.37 $245,105.98 $100,813.79 $42,810.79ENDINGFUNDBALANCE EXHIBITCMidtownBusinessImprovementDistrict(BID)2023OperatingPlanBIDNAMETheBIDshalloperateastheMidtownBusinessImprovementDistrict(BID).LEGALAUTHORITYABIDinColoradoisorganizedpursuanttotheBusinessImprovementDistrictAct,Section31-25-1201etseq.,ColoradoRevisedStatutes.ABIDislegallycreatedviathefollowingprocess:•StakeholdersacquirepetitionsignaturesofcommercialpropertyownersrepresentingamajorityofthetotalassessedvalueandamajorityofthetotalacreageoftheproposedBIDarea.•TheCityadoptsanordinanceestablishingthedistrict,followingnoticeandapublichearing.ABOUTMIDTOWNMidtownisagrowing,thrivinghubincentralFortCollins.ThepropertiesadjacenttoCollegeAvenue,fromDraketoBoardwalk,aswellastheFoothillsMallpropertieslocatedonFoothillsParkway,makeuptheMidtownBID.Intotal,thecorridorspansslightlyoveroneandahalfmiles.Today,Midtownisanactiveplacewithawiderangeofcommercialactivitiesandalimitedamountofresidentialandinstitutionaluses.Automobiledealershipsmakeupasignificantportionofthebusinessmix,whilebigboxretailers,andin-linestripretailcharacterizetheshoppingoffer.Withinthelastfewyears,therehasbeenrenewedcommitmenttoandinterestinsupportingarevitalizedMidtownwithafocusonalong-termstrategytosupportthestrengthofthedistrict,bothphysicallyandeconomically.THEVISIONFORMIDTOWNMidtownstakeholdershavebeenworkingtogetherforthelasttenyearsthroughsignificantplanningeffortstoenvisionarefreshedfutureforthedistrict,onethatcontinuestoinvigoratetheareawithdestinationretail,higher-densitydevelopment,commercialopportunities,anduniqueurbanliving.TheformationoftheBIDbroughtwithitacommitmenttoestablishadistinctiveidentity,placemaking,events,activitiesandpeople-orientedusestoestablishavibrantanddynamicshoppingandentertainmentareaintheheartofFortCollins.HistoricallycharacterizedasthestripretailcorridorofFortCollins,theemergingvisionforMidtownwillincorporateurbanredevelopment,urbandesign,andenhancedpedestrianspacestobeginalongtermtransitiontoaplacewherecitizensneedtogoforservicesbutwanttostayoncetheyarrive.ContinuousBIDandCityinvestmentinrevitalizationwillensuretheCity’splanningeffortsforthecorridorwillberealizedandtheretailcoreofthecommunitywillbestable.THEBID’SROLEINMIDTOWNTheMidtownBIDprovidesasustainablefundingsourcetoleveragepublicsectorinvestmentsandprovideprivatesectorstakeholdersintheareawithastrongerplatformthroughwhichtoadvocatefor—anddirectlyfund—neededimprovementsasMidtowncomesintoanewera.TheMidtownBIDaimsto:•Createacollectivevoicetoaccomplishthegoalsoftheneighborhood,provideleadershipfortheneighborhood,andchampionthevisionofMidtown.•ServeastheactivatoroftheMidtownneighborhood,providingprogramming,marketingandactivitiesyear-round.•PurposefullyimproveandadvanceMidtownurbandesigntofacilitateeconomicgrowthandoverallincreasedvitalityinMidtown.•DevelopandestablishMidtown’scharacterandpersonality,communicateitsuccinctly,andbringittolife.WorkingwiththeCity’spreviouslydevelopedMidtownPlanandMidtowninMotionPlan,variousimprovementsareenvisionedoverthenext10-15yearsthatwilltransformtheMidtownCorridorfromclassicsuburbanstrip,tovitalexcitingurbanform,1 EXHIBITC-CreatesynergisticrelationshipswiththeCityofFortCollinstocreateanaccessibleanddesirableplaceforlocalsandvisitors.•Findinteresting,activeandcreativeusesforshops,sidewalksandopenspacesthatcanboosttheeconomy,thusdiversifyingthemixandaddingnewbusinessopportunities.•Provideawareness,recognition,promotionandeducationaboutMidtown.-KeepMidtownsate,cleanandwelcoming.•BeanadministrativeumbrellathatbringstheneighborhoodtogetherandmaximizesfundingopportunitiesforthefutureofMidtown.BIDBOUNDARIESTheMidtownBIDincludesparcelsfrontingSouthCollegeAvenuefromDrakeRoadinthenorthtoBoardwalkDriveinthesouth,aswellasthosefrontingEastFoothillsParkwaybetweenEastSwallowRoadandSouthCollegeAvenueintheCityofFortCollins,CountyofLarimer,StateofColorado.BIDSERVICESThespecifictypesofservicesthattheBIDwillfundweredevelopedandprioritizedbythebusinessandpropertyownersofMidtown,andinclude:•MidtownPromotion,Management,andBusinessSupport:TheBIDaimstobethego-toresourceforMidtown,providingleadershipandbusinesssupport,whilechampioningstakeholders’needstocreateanenvironmentthat’swelcomingtothelargercommunityandvisitors.Projectstosupportthestakeholderswillinclude:-AdministrativesupporttohelpmanageMidtown,advocateforMidtownneeds,andfocusonleveragingresourcesandimprovementsforthearea.-PromotionofMidtowncommercialsectordevelopmentthatsupportsstrategiceconomicgrowthandcreatesavibrantenvironmentinwhichMidtownbusinessescanthrive.-SupplementingtheBIDbudgetandidentifyingstrategicfundingopportunitiestoleverageandenhancethebaseassessmentscollectedfromyeartoyear.-Buildingpartnershipsanddevelopingstrategiestoincreasecommunityparticipation,leadershipandcoordination,including(butnotlimitedto)partnershipswiththeCityofFortCollins,theMidtownBusinessAssociation,theFortCollinsDowntownDevelopmentAuthorityandtheDowntownFortCollinsBusinessAssociation.-ProvidingbusinesssupportforMidtownbusinesses,servingasthe“concierge”forallthingsMidtownandhelpingbusinessessucceedbyprovidingthemwithusefultoolsandresources,includingtrackingpolicies,data,andotherusefulinformation.-Shapingtheretail,restaurantandoverallstorefrontexperienceinMidtownbydevelopingandimplementingastrategyforstrengtheningtheofferonthegroundlevelandenhancingtheexistingbusinessmixinMidtown.-GrowingthebaseofMidtowntolengthentheurbaninfluencearea.•MidtownBranding,Marketing,andActivation:TheBIDaimstodevelopanddeliverauniqueexperiencethatencourageslocalsandvisitorstoexploreMidtown,andtoestablishastrongidentitythatisrecognizableandhighlightsthedistinctiveMidtownoffer.Projectsinclude:-Developmentofanauthentic,compellingandclearbrandforMidtownthatuniquelyidentifiesitsofferandpotential.-Producingtargetedmarketingandmessagingtothecommunityandvisitors.-Developingandpartneringonyear-roundprogramming,eventsandactivitiesthatdrawindiversedemographicgroupstoexperienceandexploreMidtownandgivethemareasontostay,exploreandspendmoneyinthedistrict.2 EXHIBITCPublicandcommunityrelationsinsupportofgrowingtheMidtowncorridorthathelppromotewhyMidtownisadestinationinitsownright.•MidtownPlacemakingandMaintenance:TheRIDwiltworktoactivatethepublicrealminMidtownanddevelopaclean,safeandfriendlyenvironment,offeringenhancementsandamenitiesthatcreateawelcomingdestinationandsupportlarger-scaleinfrastructureprojectsproposedforthearea.Projectswillinclude:-CreationofauniqueMidtownambianceandsenseofplacethatissafe,accessible,walkableandeasytopark.-DevelopmentofaunifyingaestheticforMidtown’spublicspacesandrightofwaythroughtheadditionofpublicrealmamenitiesthroughoutMidtown,includingmorebenches,bikeracks,publicartandtrash/recyclingcans.-InvestmentsinuniqueMidtownwaytindingsignageandgatewaysthatcreateasenseofplaceandhelpguestsexploretheareawhetherbycar,bybicycle,oronfoot.-Addingcolorandvibrancytothedistrictbyfundingbanners,holidaylightingandpublicart.BIDASSESSMENTMETHODANDBUDGETTheBIDwillutilizeanassessmentmethodthatisbaseduponlinearfrontageofapropertyonCollegeAvenueandFoothillsParkwaywithintheBIDboundary.Theassessmentwillbe$10perlinearfoot,annually.Onlycommercially-assessedpropertieswillbeincluded.TheBIDwillraiseapproximately$160,000.Additionally,theBIDwillhavetheabilitytoraisetheassessmentannuallynottoexceedtheConsumerPriceIndexforallUrbanConsumers(CPI-U)fortheDenver-Boulder-Greeley,Coloradometropolitanarea.ThisdecisionwillbeatthediscretionoftheBIDboard.BringinginrevenueandcontributionsinadditiontotheBIDassessmentwillincreaseimpactandhelptheorganizationtobestleverageinvestmentsintoMidtown.Tothatend,theBIDwillworktoprocuresupportingfundingfromtheCityofFortCollinsaswellasgrants,donations,sponsorships,memberships,fee-for-serviceprojects,crowdsourcingandpartnershipsontopoftheBIDspecialassessment.TheBIDBoard,withCityapproval,woulddeterminetheannualoperatingbudgeteachyearofBIDoperations,basedupontheprioritiessetoutinthisplan.Propertiesadjacentto,butnotwithintheBIDboundaries,mayelecttoparticipateintheBID.Uponrequest,theBIDwouldprovidetechnicalassistancetohelp.Todoso,theownersofsuchpropertieswouldberequiredtofileawrittenpetitionwiththeCityofFortCollins,requestingthattheirpropertybeincludedintheBID.Thepetitionshallbeaccompaniedbyadepositofmoneysufficienttopayallcostsoftheinclusionorexclusionproceedings.Publicnoticewillbegiven,apublichearingwillbeheldandanordinancemaybeadoptedbyFortCollinsCityCouncil.ThedeterminationofassessmentforpropertiesjoiningtheBIDwhichdonothavefrontageoneitherCollegeAvenueorFoothillsParkwayshallbeassessedthesamefrontagerateastherestoftheBIDfortheirparticularfrontageonthestreettheyarelocated.3 EXHIBITC2023ProposedBIDBudgetandServicesThefollowingtablelaysouttheproposed2023budgetfortheMidtownBID,aswellassomeconsiderationsforeachproposedexpenditure:ExpenditureAnnualBudgetAmountStaff/AdministrationHiringeffectivestaff/contractorstosupporttheboardandadminister$36,000theprogramsandprojectswillbeacriticalfirststepfortheBID.Branding,MarketingandActivationPromotion,ManagementandBusinessSupport9000In2022,theBIDwillcontinuetobuildontheworkdonein2020tobrandtheBIDandputmorefocusandattentiononthefocuswillbeonbuildingonthebrandthroughthecommunitywhileworkingonspecificcampaignstohelpbusinesssales.PlacemakingandMaintenanceAcriticalaspectoftheBIDworkistoenhancethevisibleimpactonthedistrict.TheBIDwillcontinuetoleverageCityandotherfundingtoimplementnotableurbanprojects.$97,247OtherFeesThesemayinclude:•1%collectionfeeforBIDFundsLegalcosts$17,500•Accounting•CreationofareserveaccountTOTAL2023BUDGET$159,747BIDBONDINGAsallowedbylaw,theBIDmayissuebondsorothermultiple-yearfinancialobligationsonlyiftheBIDisauthorizedtodosobyitsoperatingplan,budgetanditsvotersinafutureelection.Theelectionmustcomplywithallapplicablestaterequirements,includingtheTABORAmendment,andwouldlimittheamountofdebtthatmaybeissuedtonomorethantheamountthatisapprovedbytheBIDvoters.4 EXHIBITCBIDGOVERNANCETheBIDstatuteallowsforaboardof5to11memberswhoareBIDelectors.BeginningonJanuary1,2023,theMidtownBIDboardwillconsistofthefollowingappointedmembersfromtheMidtownBIDarea:BoardMemberAffiliationTermEndDateRaynoSeaserTheEgg&I/FirstWatchDecember31,2024RestaurantsMikeDellenbachDellenbachChevroletDecember31,2023DavidFritzler,TreasurerCollegiatePeaksDecember31,2024Bank/RepresentativeofPalmerPropertiesLukeMcFetridge,ChairNobleVenture/RepresentativeDecember31,2024ofMidtownBusinessMootHouseLaurenDeRosaWildBirdsUnlimitedNatureDecember31,2024ShopCarrieBaumgartMarkleyMotorsDecember31,2023johnHoxmeirGildedGoatBrewingDecember31,2025PatrickBunyardFoothillsMallDecember31,2025OPEN_SEAT—TO_BE_FILLEDDueinlargeparttothedisruptioncausedbytheCOVID-19pandemic,andtoensurecontinuityontheBoardofDirectors,DirectorsappointedtoinitialtermscommencingattheformationoftheBIDhavehadtheirtermsextended.BIDTERMBIDsinColoradomaybeperpetual.However,theMidtownBIDwillhaveaninitialten-yearterm.ThiswillallowforpropertyandbusinessownerstoevaluatetheBID’seffectivenessattheendoftheterm.IftheBIDisdeemedsuccessful,theBIDBoardwillrequestthattheCityCouncilrenewtheBIDbyordinanceaftertheinitialperiod.IftheBIDisnotconsideredtobesuccessful,itwillsunsetattheendoftheinitialterm.CITYSERVICESBIDserviceswillbedesignedtosupplementexistingCityservicesandwillbeinadditiontoCityservicesthatarecurrentlyprovidedinMidtown.BIDserviceswillnotreplaceanyexistingCityservices.TheMidtownBIDwillprovideanumberofbenefitstotheCityofFortCollins,including:•AcollectiveleaderandchampionforthevisionofMidtown,andclearpartnerwithwhichtheCitycanwork•HelptheCityofFortCollinsadvanceitskeystrategicobjectives•Cleareconomicbenefits,includingbutnotlimitedto:-Increasedsalesrevenuethroughtheactivation,marketingandpromotionofMidtowncreatingmorevisitorsandmorespendinginthearea-DevelopmentofMidtownasanentertainmentandshoppinghub-Interesting,activeandcreativeusesforshops,sidewalksandopenspaces•OpportunitytofurtherdemonstratethecommitmenttoMidtownoutlinedintheCity’sMidtownPlan•CreateasecondactivitycenterinFortCollinsanda“place”beyonddowntowninFortCollinsforvisitorsandlocals5 EXHIBITCBeautificationoftheCitythrougharefreshedandinvigoratedareaANNUALREVIEWTheBIDActrequirestheBIDtofileanannualoperatingplanandbudgetwiththeCityonorbeforeSeptember30ofeachyear.TheCitywillreviewandapprovetheoperatingplanandbudgetasprovidedbylaw.DISSOLUTIONUnderColoradolaw,theBIDmaybedissolvedfollowingapublichearingifpropertyownersrepresentingatleast50%ofacreagewithintheBIDandatleast50%oftotalassessedvaluewithintheBIDsubmitpetitionsfordissolutiontoCityCouncil.CityCouncilalsoretainsdiscretiontoinitiatedissolutionproceedingsiftheBIDfailstosubmitanoperatingplanandbudgetfortwosuccessiveyears.6 MIDTOWN BUSINESS IMPROVEMENTDISTRICTEXHIBITD SUMMARY 2023 BUDGETASPROPOSED WITH 2021 ACTUALAND 2022 ESTIMATED For the Years Ended and Ending December31 BEGINNING FUND BALANCES REVENUES 01 Property Taxes 03 Local Grants Total Revenue TRANSFERS IN TOTAL AVAILABLE RESOURCES EXPENDITURES Management and Administration Accounting and Tax Services Legal LarimerCountyCollection Fees Insurance Emergency Funds Office Rent,Parking,Suppliesand Misc. Repayment of BID Start-up Expenses PROGRAM EXPENSES Promotion,Mgmt and BusinessSupport Branding,Marketing,Activation Placemakingand Maintenance Total Expenditures Net Income Emergency Funds j 2021 Budget 2022 Actual ian-Aug Estimated 2022 Proposed 2023 S 138,492.75 $100,813.79 $225,657.10 $225,557.10 $162,672.10 5 159,747.00 $159,747.00 $159,812.15 $165,000.00 $165,000.00 S -$50,000.00 $250,000.00 S 159,747.00 S 159,747.00 S 159,812.15 $215,00000 $415,000.00 S -$-S -$-$- S 298,239.75 $260,560.79 $385,469.25 $440,657.10 $577,678.10 5 25,446.00 $36,000.00 $20,000.00 $30,000.00 $36,000.00 5 11,151.71 $15,000.00 $7,960.00 $11,500.00 $13,000.00 5 2,051.08 $2,500.00 $2,018.00 $2,500.00 $1,450.00 5 225.96 $250.00 $277.79 $260.00 $225.95 5 2,715.00 $3,000.00 $2,719.00 $2,719.00 $2,000.00 S -$-$-$ 5 6,318.63 $1,000.00 $2,258.09 $2,500.00 $800.00 S -$-$-$-$ S 4,844.56 $10,000.00 $1,035.00 $2,500.00 $5,000.00 S 19,829.71 $50,000.00 $150.00 $1,000.00 $4,000.00 $-$100,000.00 $160,593.55 $225,000.00 $347,247.00 5 72,582.65 $217,750.00 $197,111.43 $277,979.00 $409,722.96 5 87,164.35 $(58,003.00)$(37,299.28)$(62,979.00)$5,277.04 S -$-$-$-$ 5 225,657.10 $42,810.79 $188,357.82 $162,678.10 $167,955.14ENDINGFUNDBALANCE