HomeMy WebLinkAboutMemo - Mail Packet - 11/24/2020 - Memorandum From Gretchen Stanford And Lance Smith Re: Customers Engagement With Utilities Is The Future Of Utilities And Depends On And Includes Dynamic Pricing Like Time-Of-Day
Utilities
electric · stormwater · wastewater · water
222 Laporte Ave.
PO Box 580
Fort Collins, CO 80522-0580
970.212.2900
V/TDD: 711
utilities@fcgov.com
fcgov.com/utilities
M E M O R A N D U M
DATE: November 19, 2020
TO: Mayor Troxell and Councilmembers
FROM: Gretchen Stanford, Interim Customer Connections Deputy Director
Lance Smith, Utilities Strategic Finance Director
THROUGH: Darin Atteberry, City Manager
Theresa Connor, Interim Utilities Executive Director
RE: Customers’ Engagement with Utilities is the Future of Utilities and depends on
and includes dynamic pricing like Time-of-Day.
Bottom Line: Fort Collins Utilities uses Time-of-Day (TOD) pricing because it aligns with the
wholesale costs for the community. As a community-owned utility, one of our main goals is
to be fair and equitable in distributing the cost of electricity to customers. Customers can manage
their bills by how much they use and when they use electricity.
Background: TOD dynamic pricing aligns with the City’s values of equity, sustainability,
customer choice and self-service. But more importantly, TOD supports the future utility model
where customers engage with us as part of the complete utility system. They do this by managing
their usage for their own benefit and to support the integration of more renewable sources and
reduce carbon emissions. TOD has established the understanding that the price and value of
electricity varies by the time of day, day of the week and season of the year. As the utility system
evolves, so will the hours and pricing of future dynamic rates.
Electric Heat Customers
Fort Collins Utilities has verified rate assignments based on whether a residence is heated
entirely by non-electric heat sources (gas furnaces or gas boilers) or all-electric heat sources
(electric baseboards or electric heat pumps). Residential customers with electric baseboards or
electric heat pumps (homes without gas heating) are on the Electric Heat TOD Rate without the
additional tier charge for use over 700 kWh.
Extensive rate information can be found in the TOD Pricing – Electric Heat Customers on our
website at www.fcgov.com/TOD. Two sections can be expanded, one for ‘TOD Pricing’, which is
for gas-heated homes, and one for ‘TOD Pricing – Electric Heat Customers,’ which is for all-
electric homes. Roughly 6,500 homes out of 68,000 residential customers, or just under 10%, are
on the all-electric rate. Extensive outreach was done prior to the launch of TOD to customers
who identified as living in all-electric homes. If a customer is in an all-electric home and for any
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reason is not on the associated rate structure, a request form can be submitted to Utilities to
change the rate.
Time-of-Day Education and Resources
Educating customers about TOD is a multi-faceted approach that includes virtual education tools
and in-person events and programs. Utilities created an appliance handout that compares the
average cost to run common household appliances and electronics. It provides pricing of how
much it will cost a customer to run an appliance for an hour during on- and off-peak hours. This
handout is frequently given out at Utilities events and programs.
In addition to the handout, the TOD website provides resources and education about electric
pricing. A notable change due to COVID is the section ‘Make the Most of TOD While at Home.’
This provides education for people who are spending more time at home and how they can
financially benefit from shifting their electric use. Additionally, a Frequently Asked Questions
section was added to the Utilities TOD website to assist with customer education and highlights
why Fort Collins Utilities switched to TOD.
The MyEnergy web portal was recently added as a resource for customers. MyEnergy offers the
ability to see electricity usage in 15-minute intervals, to complete an on-line energy assessment
and receive specific customized tips for savings energy and money.
Events and programs are another approach used to educate customers. Prior to COVID-related
event cancellations, Utilities staff organized two TOD booth events to be held at the Northside
Aztlan Community Center and the Senior Center, with an anticipated reach of 100-200 residents.
Utilities staff also trained Larimer County Conservation Corps (LCCC) members about TOD so
they could share information directly with 362 customers during in-person home efficiency
assessments. During the assessments, they educated customers about TOD and how they can
save on their utility bills.
A major message shared with customers is how they can now save on their utility bill in two
ways: reducing and shifting their use. Before TOD, their only option to save money on their bill
was by using less electricity.
The American Public Power Association (APPA) recently published an article highlighting Fort
Collins TOD pricing model. This article, Moving Ahead with Time of Use Rates, is part of a
national conversation about other community-owned utilities that also are switching to TOD
rates. The article on Fort Collins’ transition to TOD, pages 6-13, focuses on equity, education
and outreach efforts to our community, results of the change so far and what the future may hold.
Information about rates and rate increases for all utilities is provided annually to customers in
several ways. One of the most popular tactics for residential customers who receive paper bills is
the December bill insert. The insert clearly explains and highlights changes in rates and costs and
offers reminders about conservation and bill payment assistance programs. Special rates, such as
medical assistance or all-electric TOD rates, are included and the website URLs are provided.
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Since TOD was implemented, Utilities web pages that focus on rates, especially TOD, have been
visited over 24,000 times. This demonstrates engagement of customers who are finding the tools
and information they need to learn how to manage their electric costs. FAQs are updated often as
questions arise, generally around the seasonal change periods.
Lastly, Fort Collins Utilities implemented Time-of-Day pricing in October 2018, after a 12-
month pilot study that was reviewed and implemented extensive customer outreach prior to
launch. A report was given to Council at a Feb. 11, 2020 Work Session to confirm that the
energy and monetary savings that were realized in the first year of the rate structure were
consistent with the findings of the pilot study. A report on the second year of TOD will be
provided to City Council at a Work Session in March 2021. Utilities staff is always available to
support City Council listening sessions on utility rates, or for discussions about utility rates or
operations in general.
CC: Taylor Blomquist, Education Specialist
Randy Reuscher, Rate Analyst
Diana Royval, Manager, Marketing
Attachments: Appliance Handout
American Public Power’s Article, Moving Ahead with Time of Use Rates
Draft 2021 Rates Bill Insert
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Contact
• fcgov.com/utilities
• utilities@fcgov.com
• 970-212-2900, V/TDD 711
Aids and services are available for persons with disabilities.
Esta información puede ser traducida, sin costo para usted.
12/20
17-17795
Ways to Save
With Time-of-Day (TOD) electric pricing,
when you use electricity is as important as
how much you use. Shift your use to the
lower-priced, off-peak hours or reduce your
overall use to save.
• To save money, homes without gas heating
may be eligible for all-electric TOD pricing.
• Use a programmable or smart thermostat
to control heating and cooling costs.
• Save approximately 50¢ per load by drying
your laundry during off-peak hours.
Details: fcgov.com/TOD
Utilities Affordability
Programs
Learn how to make your utilities more
affordable at fcgov.com/UAP.
Payment Assistance Fund
Receive financial assistance once per 12-month
cycle on your past-due electric and/or water bill.
Details: fcgov.com/payment-assistance
Medical Assistance Program
Discounted electric rate for medically
necessary equipment.
Details: fcgov.com/MAP
Income-Qualified Assistance Program
A reduced electric, water and/or wastewater
rate that provides 23% off certain elements
of these services.
Details: fcgov.com/IQAP WATERWASTEWATERSTORMWATERLIGHT & POWER2021 RATES
fcgov.com/utility-rates
& Tips to Manage Utility Costs
Fort Collins Utilities
Sign up for a home efficiency assessment.
Reduce utility costs and increase the comfort
of your home with a $60 assessment.
Details: fcgov.com/home-efficiency
Receive a rebate. Rebates are available
for energy and water efficiency products.
Details: fcgov.com/rebates-programs
Fix drips and leaks. It’s the fastest way to
conserve. Details: fcgov.com/high-water-use
Pay less for wastewater. Your winter quarter
average (WQA) is based on water use billed
January - March. Using less water December -
March (depending on billing cycle) may help
save on your wastewater costs year-round.
Details: fcgov.com/wastewater-rates
Track your use. View detailed electricity and
water use wtih MyEnergy and MyWater.
Details: fcgov.com/portalsDRAFT
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2020 RATES 2021RATES % CHANGE $ CHANGE
Electric
700 kilowatt-hours/month $78.52 $80.56 2.6%$2.04
Water
10,000 gallons/month $48.07 $49.03 2%$0.96
Wastewater
4,800 gallons/month WQA $34.24 $34.24 0%$0
Stormwater
8,600 sq. ft. lot, light runoff $16.04 $16.04 0%$0
Avg. Utility Bill Total $176.87 $179.87 1.7%$3
Electric, Water, Wastewater and Stormwater Rates
As a locally owned, not-for-profit utility,
Fort Collins Utilities is committed to delivering
safe, reliable and competitively priced electric,
water, wastewater and stormwater services.
Our prices are based on the costs associated with
serving our customers and are adjusted through
bi-annual, cost-of-service studies.
We do not profit on the services we provide. Funds
received are invested into our infrastructure and
operations to maintain and continually improve
our systems.
Many factors, including fuel costs, environmental
regulations, watershed health, infrastructure
improvements, and changing energy and water
demands, affect the costs of producing and
providing utility services.
When setting rates, we balance these factors to ensure
safety, reliability and the best price possible
for our customers.
Learn more: fcgov.com/utility-rates
Commercial Rates
Learn about commercial rates and how to manage
costs at fcgov.com/commercial-rates.
Ways to Pay Your Bill
Payments can be made 0nline,
by phone, via mail or drop box
and in person. Details:
fcgov.com/payment-options
Residential Bill Comparisons
from 2020 to 2021
A typical residential customer, based
on average annual use, could expect
to see an overall increase of $3 per
month (see chart).
Additional information:
fcgov.com/residential-rates $
Did You Know?
• Utilities’ electric system is reliable
over 99% of the time, resulting in
few power outages.
• Utilities won best tasting water
in the Rocky Mountains.
• It takes 8-12 hours to treat 1 gallon
of wastewater before discharging
back to the environment.
• There are more than 178 miles
of stormwater drainage pipes
throughout the city.
?
2021 Rate Changes
It is Fort Collins Utilities’ rate
philosophy that adjustments should
be gradual and modest to avoid
large increases in any given year.
Small, steady rate increases cover
the costs of delivering reliable
electric, water, wastewater and
stormwater services to our customers
now and into the future.
Rates provide the funding needed for
ongoing maintenance, infrastructure
improvements and construction
projects throughout our community.
Electric: 2.3%-3.9% increase
based on cost-of-service model
updates (varies by rate class).
Water: 2% increase to help with
fire-related water quality impacts
and watershed health costs.
Wastewater: No rate increase.
Stormwater: No rate increase.
Learn More
• fcgov.com/utility-rates
• utilities@fcgov.com
• 970-212-2900, V/TDD 711
DRAFT
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Moving Ahead
with Time of
Use Rates
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Table of
Contents
6 14
1
MOVING AHEAD WITH
TIME OF USE RATES
Paul Zummo, Director
Policy Research and Analysis,
American Public Power Association
14
REDUCING CARBON,
GIVING CUSTOMERS
CONTROL
Alcides Hernandez
Melissa Kwong
Karen McCord
Jennifer Restivo
Sacramento Municipal Utility
District (SMUD)
6
PROMOTING EQUITY
THROUGH TIME
OF DAY PRICING
Randy Reuscher
Diana Royval
Fort Collins Utilities
1
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1
MOVING AHEAD WITH TIME OF USE RATES
E lectric utilities continue to
experiment with new rate
designs, moving past the
traditional rate paradigm.
These rates are enabled by new
technologies, particularly advanced
metering infrastructure. These designs
mean to better align rates with utility
costs, incent customers to spread out
their electric usage and reduce peaks,
and in some cases help the utility
meet environmental goals.
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2
MOVING AHEAD WITH TIME OF USE RATES
Time-Varying
Rates Explained
The most widely used new rate design
is time-varying rates (TVR). According to
the Energy Information Administration,
more than 300 utilities offer some type
of TVR and approximately 5.5 million
customers, or 5% of residential custom-
ers, are enrolled in a TVR.1 Most of the
customers are enrolled in pilot, or opt-in
rates, though several utilities have now
instituted default, or op-out TVR rates.
There are several categories of TVR:2
l Real-time pricing (RTP) — Prices
vary over short intervals, such as an
hour. The price is intended to reflect
the real-time wholesale cost of elec-
tricity, although sometimes is set by
the day-ahead price of electricity.
l Time-of-use pricing (TOU) (also
called time-of-day (TOD) rates)
— Prices are fixed seasonally and
within two to four broad intervals that
reflect the utility’s typical peak and
off-peak times. The peak price usu-
ally occurs in the late afternoon and
early evening. Off-peak hours are
generally in the early morning and at
night. There may be an intermediate
or interim interval occurring between
the off-peak and peak hours.
l Variable peak pricing (VPP) —
Off-peak and interim prices are the
same as TOU, but the peak price var-
ies according to system conditions.
l Critical peak pricing (CPP) — Util-
ities set a high peak price on certain
“critical” days. Utilities usually notify
customers in advance of critical days
and hours, and the amount of such
events is often limited.
Benefits of TVR
The overwhelming majority of TVR
offerings are TOU rates. These are
generally simpler to implement and for
customers to understand.
The proliferation of TOU rates has
enabled researchers to study the ef-
fects of these rates, particularly on load
shapes and on customer bills. With re-
gards to load shape, studies continually
show that TOU rates lead to decreased
electric usage, both at peak periods
and overall. An ACEE report summariz-
es these findings:
These studies provide overwhelm-
ing evidence that customers respond
to changes in volumetric energy rates.
Many of the studies document signif-
icant peak demand reductions, espe-
cially when customers are equipped
with technology such as programmable
or learning thermostats. Our review of
these studies also shows small reduc-
tions in overall consumption. Not all
estimates were statistically significant at
the 90% level, but the results for each
treatment group show a consistent
trend in reduced overall consumption,
with very few showing increased con-
sumption.3
1 Nova Scotia Utility and Review Board. Time-Varying Pricing Project Submission. June 30, 2020, Appendix 2,
p. 5.
2 Mina Badtke-Berkow, et al. A Primer on Time-Variant Electricity Pricing. (Environmental Defense Fund, 2015),
pp. 2-4
3 Brendon Baatz, Rate Design Matters: The Intersection of Residential Rate Design and Energy Efficiency, ACEE,
March 2017, p. v. Available at https://www.aceee.org/sites/default/files/publications/researchreports/u1703.
pdf
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3
MOVING AHEAD WITH TIME OF USE RATES
A Brattle Group analysis came to a
similar conclusion.
We have shown beyond the
shadow of a doubt that cus-
tomers do reduce their peak
load in response to higher
peak to off-peak price ratios.
Price-based demand response
is real and predictable. It can
be relied upon by utilities, reg-
ulators, independent system
operators and other market
participants to plan their activi-
ties. The magnitude of demand
response is even stronger
when the customer is provided
with enabling technology such
as smart thermostats and in-
home displays.4
Figure 1 from Brattle’s filing on behalf
of Nova Scotia Power demonstrates
peak reductions across different TVR
offerings.
CPP rates generally produce greater
peak shavings than TOU rates because
they have sharper price differentials.
But TOU rates nonetheless consistently
incent at least moderately decreased
consumption.
Studies for California’s three major in-
vestor-owned utilities also showed that
TOU pilot rates produced load reduc-
tions and peak shaving. For example, in
the summer of 2016, load reductions for
Southern California Edison’s participants
measured 2.7%, and were 6.1% for cus-
tomers of Pacific Gas & Electric. Winter
load reductions were slightly lower,
though still significant, ranging between
1.4% and 3.6%.5
4 Ahmad Faruqui, Sanem Sergici, Cody Warner, Arcturus 2.0: A meta-analysis of time-varying rates for
electricity. Electricity Journal 30 (2017) 64-72
5 Stephen S. George and Eric Bell, Key findings from California’s recent statewide TOU pricing pilots. Electricity
Journal 31 (2018) 52-56.
Time-of-UsePeak ReductionTime-of-Use
w/Tech
Peak Time
Rebate
Peak Time
Rebate
w/ Tech
CPPCritical Peak
Pricing
w/ Tech
VPP
w/ Tech
VPP
Source: Ahmad Faruqui and Sanem Sergici, The Brattle Group, 2020. Source data is 365 individual pilot treatments from Brattle's Arcturus database.
70%
60%
50%
40%
30%
20%
10%
FIGURE 1. PEAK LOAD REDUCTION, BY TYPE OF TIME-VARYING RATE
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4
MOVING AHEAD WITH TIME OF USE RATES
Results from Pennsylvania IOU
PECO’s TOU pilot also demonstrated
significant load reductions. The aver-
age demand reduction between 2 p.m.
and 6 p.m. was 6% during the summer
months.6
Moreover, pilot programs have
resulted in bill savings for most cus-
tomers. Customers in the PECO pilot
had 5% lower costs, on average, which
was a result of altering the use of large
appliances and HVAC systems.7 Cali-
fornia utilities had similar results. The
average cost reduction on the monthly
bill was between no savings and 2%,
although some SCE customers saw
increases, including some low-income
customers who had the most increased
costs. Also, summer bills were generally
higher for all classes of pilot custom-
ers compared to their usual bills, while
winter bills were generally lower.8
Although some low-income SCE
customers had higher than average bill
increases, reports show that the pilot
programs generally did not lead to rate
increases for low-income customers. As
the ACEE report specifies:
Low-income customers often
have a flatter usage profile, imply-
ing that any rate design structure
with higher rates during peak
hours could benefit them, even
in the absence of behavioral or
technological changes. Although
most of the rate design pilots
we reviewed did not specifically
evaluate impacts on low- or limit-
ed-income customers, several did
consider this issue.9
The results were similar for PECO.
As one consultant noted, “the house-
holds that reduced their usage the most
were ones that held at least one senior
citizen, or one resident covered by the
Americans with Disabilities Act.”10
TOU rates can also encourage
investment in electric vehicles. Many
utilities offer TOU to customers with
EVs — sometimes as a rate specific
to EV charging, but normally for the
entire household. These rates provide
customers the opportunity to achieve
significant bill savings by charging their
vehicles overnight at a lower rate.
When customers with EVs shift
their charging to off-peak periods, this
reduces potential strains on the utilities
at system peak. This is especially im-
portant if EVs are clustered in a certain
neighborhood — as is often the case —
because multiple EVs charging at once
can overload a feeder. Conversely, one
concern with TOU rates is that they can
create a new peak when many cars be-
gin charging all at the same time once
the peak period ends.11
The rates do motivate behavior, as
customers with EVs on a TOU rate are
much more likely to charge during non-
peak hours compared to customers
with EVs who are not on a TOU rate.12
Salt River Project, a public power
utility in Arizona, conducted a study
along with the Electric Power Research
Institute that demonstrated that TOU
rates were “very effective” at shifting
charging times for customers with EVs,
thereby shaving peak load.13
6 Gavin Bade, “Inside the surprising lessons from PECO’s time-of-use rate pilot,” Utility Dive, May 22, 2015.
Available at https://www.utilitydive.com/news/inside-the-surprising-lessons-from-pecos-time-of-use-rate-
pilot/399629/
7 Ibid.
8 Key findings from California’s recent statewide PILOT pricing pilots.
9 Rate design matters, p. 31.
10 Inside the surprising lessons from PECO’s time-of-use rate pilot.
11 Erika Myers,et al, Residential Electric Vehicle Rates That Work: Attributes that Increase Enrollment, SEPA,
November 2019, p. 12.
The rates do
motivate behavior,
as customers with
EVs on a TOU rate
are much more
likely to charge
during non-peak
hours compared to
customers with EVs
who are not on a
TOU rate.
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5
MOVING AHEAD WITH TIME OF USE RATES
TOU rates are also an attractive
option in the context of distributed
energy resources (DER), because they
can align utility costs and revenues
more equitably between customers
with and without DERs.14 In other words,
TOU rates could mitigate the need to
apply special rates to DER customers. A
customer using electricity from the grid
when supply is constrained, when cost
is higher, would be paying a higher rate
that better aligns with that cost. Further-
more, because it is widely applicable
beyond DER, it could reduce the need
to continually refine rates and rate
structures.
Potential
Concerns
Though these pilots have shown the
potential benefits of TOU, there are a
couple of shortcomings and drawbacks.
Most customers participating in a pilot
or who are otherwise on an optional
TOU rate have opted-in, meaning cus-
tomers must voluntarily choose these
rates. Customers who choose to adopt
TOU rates tend to have higher house-
hold income or might be more aware of
how electric usage at different times of
the day corresponds to costs. As men-
tioned above, low-income and elderly
customers have shown in some studies
to be just as adept at altering usage as
others. Nonetheless, studies of opt-in
customers might not be as represen-
tative, and thus might not reflect the
same outcomes as if all customers
participated.
Customers who opt-in to TOU rates
might also predominately include
those who can most benefit from TOU
rates. In other words, customers who
calculate that they can reduce their
bill by adopting TOU rates will opt in,
whereas those who project a potential
bill increase will remain on a traditional
flat charge. Not only can this alter the
population of the survey sample, it
can also lead to revenue reductions. If
only “winners” adopt TOU rates, while
high peak-use customers remain on
standard rates, then revenues could fall
short of utility costs.
Some utilities have now adopt-
ed opt-out, or default TOU rates for
residential customers. This means that
a customer is automatically enrolled in
a TOU rate unless that customer takes
action to enroll or remain in another
rate. Whereas opt-in programs with
enrollments in excess of 10% can be
considered successful, enrollment rates
for opt-out rates often exceed 98%.
Moving to
Mainstream
The three major California IOUs have
now adopted default TOU rates, and
several public power utilities in different
states have as well. This series features
two of these public power utilities in
case studies. Fort Collins Utilities in
Colorado was one of the first to adopt a
default or standard TOU (or TOD) rate,
and Sacramento Municipal Utilities Dis-
trict (SMUD) in California rolled out their
opt-out TOU starting in 2018.
Each case offers an overview of the
utility’s experience with conducting a pi-
lot and then implementing opt-out TOU
rates. These initial insights and analysis
show how an entire rate class — and not
just a certain subset of it — adapts to
TOU rates.
Each case details if and how custom-
ers have shifted usage, how customers
have been affected by the rate changes,
and how well these rates help utilities
recover their costs of service. The two
utilities also share valuable lessons
learned and key insights into customer
education and communication to ease
the implementation process.
These two utilities’ experiences offer
unique insight into how TOU rates im-
pact an entire rate class. Public power
utilities considering a move to TOU
rates can learn from these two positive
experiences, and take the advice and
lessons learned to guide their explo-
ration of whether and how such rates
could be a fit for their community.
12 Ibid., pp. 21-25
13 APPA, EPRI, SRP complete study tied to EV drivers’ habits, Public Power Daily, May 30, 2019.
https://www.epri.com/research/products/3002015601. See Figure 6.7 for details of load shifting in the study.
14 American Public Power Association, Rate Design for Options for Distributed Energy Resources, November
2016
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PROMOTING EQUITY THROUGH TIME OF DAY PRICING: FORT COLLINS UTILITIES
Promoting Equity
Through Time
of Day Pricing:
Fort Collins
Utilities
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7
MOVING AHEAD WITH TIME OF USE RATES
7
SERVICE TERRITORY
Fort Collins, CO
CUSTOMERS
76,000
ANNUAL
RETAIL LOAD
1.5 million
Megawatt-hours
ANNUAL PEAK
(3-YR AVERAGE)
309 Megawatts
GENERATION SOURCES
coal, natural gas, hydro, wind,
solar purchased wholesale
from Platte River Power
Authority
SUSTAINABILITY GOALS
100% non-carbon
resource mix by 2030
TOU PILOT
Conducted 2015-2016 with
1,700+ customers in two tiers
— time of use and TOU with
energy efficiency
KEY PILOT OUTCOMES
1.9% overall reduction
in energy use
7.5% peak demand reduction
more than $1/month average
reduction in customer bill
TVR USED
Default time-of-day
pricing began 2018
INITIAL RESULTS
$1.38 average customer
bill reduction
67% of income-qualified
customers saw bill reduction
(100% with utility discount
program)
7.5% peak demand reduction
1.9% reduction in energy use
— preventing 15,800 metric
tons of carbon
emissions
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8
PROMOTING EQUITY THROUGH TIME OF DAY PRICING: FORT COLLINS UTILITIES
About the Utility
The City of Fort Collins is in Colorado,
about an hour north of Denver. Fort
Collins Utilities manages four utilities
(water, wastewater, stormwater and
electric), and the electric utility serves
67,500 residential customers and just
under 76,000 total customers. Fort
Collins is governed by City Council and
has an advisory Energy Board, with final
approval for actions granted by the City
Council. Fort Collins purchases whole-
sale power from Platte River Power
Authority, which has a wide range of
sources, including coal, natural gas,
hydropower, wind and solar. Recent
projects have increased the share of
non-carbon emitting resources to nearly
50% of the total energy provided, with
a goal of achieving a 100% non-carbon
resource mix by 2030.
Pilot Structure
and Results
Fort Collins Utilities was part of the
Smart Grid Investment Grant and
installed advanced metering infrastruc-
ture for all customers between 2011 and
2013. About two years after full-scale
implementation of AMI, the utility began
a pilot time-of-use project. The pilot
placed 2,400 customers into one of two
opt-out programs – TOU and TOU with
energy efficiency. The study compared
the TOU customers with customers
in four control groups, also with 1,200
customers each, for a total of 7,200
customers. Once opt-outs and custom-
er turnover were accounted for, each
TOU group included more than 850
customers.
The pilot program spurred a 7.5%
reduction in coincident peak hour
demand during the summer and a 0.4%
overall shift in demand. As demonstrat-
ed in the table below, most customers
experienced a slight bill reduction in the
pilot program, although customers in
all-electric homes and customers with
solar net metering saw bill increases.
Transition
to All TOU
After the conclusion of the pilot, Utilities
and its stakeholders adopted a default
TOU rate structure in October 2018.
The principal reason for moving
to a default TOU rate structure was
rate equity within the residential class.
Utilities sought to be more transparent
in passing on varying time-based costs
for electricity to residential custom-
ers, especially considering wholesale
coincident peak demand charges. New
rates also would give customers greater
control with two ways to manage bills:
reducing overall consumption and shift-
ing when they use appliances and the
need for electricity.
Original Rate Pilot Study Rate Count Difference on Average Change
TOU Rate per Month
Tiered Rate TOU 880 1.6% less ($1.14)
TOU w/EE tier 851 1.9% less ($1.38)
All-Electric Homes TOU 18 1.8% more $2.44
TOU w/EE tier 16 7.9% more $10.27
Solar Net Metering TOU 5 12.4% more $2.82
TOU w/EE tier 9 0% $0.07
TABLE 1. PILOT STUDY RESULTS
DocuSign Envelope ID: E19BD1F7-386B-4E4D-BDD2-038A09503F3B
9
MOVING AHEAD WITH TIME OF USE RATES
Another consideration was load
management. The pilot study and the
12-month review (after implementa-
tion of TOU in October 2018) showed
reductions in consumption and load
shifting away from peak hours. Overall
energy consumption was 1.9% lower
(16,775 megawatt-hours), and on-peak
electricity use was 7.5% lower than the
previous year.
Other reasons given for shifting to
TOU:
l Reduces peak demands and in-
creases load factors on the system,
creating efficiencies and lower costs
l Better aligns system costs when
solar production occurs
l Reduces energy consumption and
greenhouse gas emissions
l Encourages use of electric vehicles
Fort Collins has two time-of-day
rates in place (the name changed from
the original time-of-use). The rate for
gas-heated homes has an on-peak
charge plus a tier charge for total
monthly consumption that exceeds 700
kilowatt-hours. This additional tier is in
place to encourage reduced consump-
tion. Customers in all-electric homes
have the on-peak/off-peak charges,
but do not have the tier charge because
of higher monthly consumption, espe-
cially during the winter months when
heating needs are highest.
The graphic below shows the dif-
ferent peak hours and corresponding
rates.
The hours selected as on-peak are
directly tied to historical peak hours
when coincident demand costs are
incurred.
APPX. 7¢/KWH
NON-SUMMER
OCTOBER – APRIL
On-peak hours are weekdays only
(no weekends or major holidays)
12
AM
5
PM
9
PM
12
AM
O-Peak Hours
On-Peak Hours
APPX.
7¢/KWH
APPX. 22¢/KWH
APPX. 7¢/KWH
SUMMER
MAY – SEPTEMBER
On-peak hours are weekdays only
(no weekends or major holidays)
12
AM
2
PM
7
PM
12
AM
O-Peak Hours
On-Peak Hours
APPX. 7¢/KWH
APPX. 24¢/KWH
DocuSign Envelope ID: E19BD1F7-386B-4E4D-BDD2-038A09503F3B
10
Customer
Education and
Outreach
Prior to the launch of TOD and through-
out 2019, Utilities developed and
implemented a community-wide
communication, outreach and engage-
ment campaign to inform and educate
residents about the new rate structure.
One of the goals was to provide cus-
tomers with tips and tools to learn how
to better control their electric bills by
shifting electric use to the lower-priced,
off-peak hours and by reducing overall
use. It was also important to convey
when the rates would go into effect,
how the rate would likely change indi-
vidual customers’ bills, and the reasons
why the utility was moving to a time-
based rate.
Staff encouraged customer feed-
back, questions, and two-way con-
versations via social media, website
interaction, printed material, phone
calls and in-person discussions. Fort
Collins worked with its customer
service representatives to ensure
they were equipped to field customer
questions, provide rate comparison
reports, and transfer calls to subject
matter experts within Utilities to assist
with more in-depth questions. The
Community Engagement Team pro-
vided presentations and staffed event
booths, including giving presentations
to homeowners’ associations and other
organizations (e.g., EV groups, boards)
upon request. These presentations
were offered virtually in 2020 and will
continue as needed.
The team also recognized the
importance of educating Utilities em-
ployees, many of whom receive their
electric service from Fort Collins Utili-
ties, so that employees could answer
questions from friends and neighbors
about the change. Utilities hosted inter-
nal Lunch and Learn sessions and used
internal newsletters and email systems
to update employees.
Utilities developed a variety of
tools and tactics to increase aware-
ness about on-peak hours, prices and
savings opportunities. Fort Collins used
icons to demonstrate the variety of ap-
pliances and electronics that customers
use daily, with an emphasis on those
that use the most electricity and out-
lined tips for shifting use of these items
to off-peak times.
Utilities also created clings for
customers to place on household
appliances and electronics that pro-
vided reminders of the on-peak hours
and savings opportunities. Customers
received 12-month bill comparisons
of TOD to their previous tiered rate,
one-month bill estimates on TOD
pricing, and handouts. The most useful
outreach piece was a handout with
cost-specific details regarding electric
use of household appliances and elec-
tronics (see sample, at right). Customers
had misconceptions about what they
needed to turn off, and the awareness
of what appliances cost during on and
off-peak hours was a very valuable
resource.
Other tools, resources, and pro-
grams available to customers are:
l In-depth, room-by-room spread-
sheet
l Non-adhesive clings that highlight
the various seasonal on-peak hours
to be placed near higher energy-us-
ing appliances
l Printed and direct mail pieces,
including letters, bill inserts and
postcards
l Interactive presentations and activi-
ties posted on Utilities’ website
l Seasonal video clips
Fort Collins is also prioritizing
underserved audiences through the
Income-Qualified Assistance Program
(IQAP). Approximately 700 participants
enrolled in IQAP receive 23% off their
monthly utility bill, as well as a month-
ly newsletter with easy tips for saving
Fort Collins used
icons to demonstrate
the variety of
appliances and
electronics that
customers use daily,
with an emphasis
on those that use
the most electricity
and outlined tips for
shifting use of these
items to off-peak
times.
PROMOTING EQUITY THROUGH TIME OF DAY PRICING: FORT COLLINS UTILITIES
DocuSign Envelope ID: E19BD1F7-386B-4E4D-BDD2-038A09503F3B
11
MOVING AHEAD WITH TIME OF USE RATES
money, energy, and water. The average
open rate for the newsletter in 2019 was
46% (higher than the industry average
of 29%).
Fort Collins also developed Spanish
versions of many of the TOD materials
and IQAP material to better reach Span-
ish-speaking customers.
Utilities also made use of social
media platforms such as Twitter and
Facebook. Posted content was based
on three strategies:
l Using animations and icons to raise
awareness of TOD and seasonal
changes
l Reminding customers about off-peak
prices on major holidays
l Highlighting actual customer experi-
ences through storytelling
These activities appeared to increase
customer understanding in 2019. Overall
feedback was neutral, and all direct
questions were answered with factual
and educational information. The cus-
tomer profiles (storytelling) approach
worked well and did not receive any
negative feedback.
Leading up to TOD, staff received
several angry emails from customers.
However, after the TOD rate went into
effect, email feedback became more
positive as customers realized their bills
were not substantially increasing as
they had originally supposed.
LITTLE CHANGES MAKE A
B
I
G
D
I
F
F
E
R
E
N
C
E
MAXIMIZE YOUR SAVINGS
D
U
R
I
N
G
O
N
-
P
E
A
K
H
O
U
R
S
Auxiliary aids and services are av
a
i
l
a
b
l
e
f
o
r
p
e
r
s
o
n
s
w
i
t
h
d
i
s
a
b
i
l
i
t
i
e
s
.
Esta información puede ser traduc
i
d
a
,
s
i
n
c
o
s
t
o
p
a
r
a
u
s
t
e
d
.
1/20 18-19259
Run your dishwasher and cl
o
t
h
e
s
d
r
y
e
r
i
n
the morning, later in the ev
e
n
i
n
g
/
n
i
g
h
t
o
r
o
n
weekends. Another option i
s
t
o
h
a
n
g
d
r
y
y
o
u
r
laundry. And, remember to a
l
w
a
y
s
r
u
n
f
u
l
l
l
o
a
d
s
.
Did you know a lot of electr
o
n
i
c
s
u
s
e
electricity even when turned
o
f
f
?
Use power strips to avoid w
a
s
t
i
n
g
‘vampire’ power.
Also, charge electronics an
d
E
V
s
overnight to take advantage
o
f
off-peak prices.
For more information and t
o
o
l
s
,
v
i
s
i
t
fcgov.com/TOD.
Need help paying your bill? Visit fcgov.com/utilities-afforda
b
i
l
i
t
y
.
Take control of your electri
c
b
i
l
l
.
• Shift use to off-peak times. • Use less during on-peak hours. • Reduce your overall electric use.
Remember, with TOD pricin
g
,
when you use electricity is as importan
t
a
s
how much you use.
utilities@fcgov.com • 970-212-2900 • V/TDD 711
Adjust the setting on your th
e
r
m
o
s
t
a
t
a
f
e
w
degrees lower in the winter
m
o
n
t
h
s
a
n
d
a
few degrees higher in the su
m
m
e
r
m
o
n
t
h
s
.
(The U.S. Department of En
e
r
g
y
,
energy.gov, recommends the above sett
i
n
g
s
.
)
SUMMER
NON-SUMMER
Use smaller appliances like
a microwave, slow cooker o
r
toaster oven, when possibl
e
.
All-Electric Heat Customers
Based on an average of the
E
l
e
c
t
r
i
c
H
e
a
t
TOD summer and non-sum
m
e
r
p
r
i
c
e
s
for one hour. Additional tier
c
h
a
r
g
e
d
o
e
s
not apply.
51¢ / 17¢ / $$$for 12 feet of all-electric bas
e
b
o
a
r
d
h
e
a
t
i
n
g
Enroll your electric water he
a
t
e
r
i
n
Utilities’ Peak Partners Progr
a
m
t
o
automatically shift when yo
u
r
w
a
t
e
r
is heated and save money. Details: peakpartnersfortcollins.co
m
/
water-heater
Learn about efficiency and
c
o
n
s
e
r
v
a
t
i
o
n
programs at fcgov.com/residential-cons
e
r
v
e
.
24¢ / 7¢ / $
to use a
window/room
air conditioner
2¢ / 1¢ / $
to run a fan
or ceiling fan
66¢ / 20¢ / $$$
to use an electric
clothes dryer
<1¢ / <1¢ / $
to charge a cell phone
$1.06 / 32¢ / $$$$
to use an electric
water heater
10¢ / 3¢ / $
to use a
dishwasher
1¢ / <1¢ / $
to use a computer
35¢ / 11¢ / $$
to use a
space heater
43¢ / 13¢ / $$
to use an
electric oven
2¢ / <1¢ / $
to play video games
12 ¢ / 4¢ / $
to run a furnace
fan for a gas furnace26¢ / 8¢ / $$
to use a
microwave
5¢ / 1¢ / $
to run a large inflatable
holiday decoration
<1¢ / <1¢ / $
to use an LED light bulb
71¢ / 21¢ / $$$
to use a central
air conditioner
7¢ / 2¢ / $
to use a
clothes washer
1¢ / <1¢ / $
to watch TV
33¢ / 10¢ / $$ (Incandescent)
5¢ / 1¢ / $ (LED)
to light a string of
large bulbs
78¢ / 23¢ / $$$$
to charge an electric
vehicle with a Level 2
charger (3.3 kW)
5¢ / 1¢ / $
to run a
slow cooker
TAKE CONTROL OF YOUR EL
E
C
T
R
I
C
B
I
L
L
KNOW WHAT IT COSTS TO U
S
E
A
N
A
P
P
L
I
A
N
C
E
F
O
R
ONE HOUR
Utilities
64¢ / DAY
to keep a hot tub warm
16¢ / DAY
to run a refrigerator
2¢ / DAY
to run a router
ON-PEAK HOURS (5-9 P.M., OCT-APR
/
2
-
7
P
.
M
.
M
A
Y
-
S
E
P
T
/
W
E
E
K
D
A
Y
S
O
N
L
Y
)
OFF-PEAK HOURS (ALL OTHER HOU
R
S
O
F
T
H
E
D
A
Y
,
W
E
E
K
E
N
D
S
A
N
D
M
A
J
O
R
H
O
L
I
D
A
Y
S
)
Additional information and to
o
l
s
a
r
e
a
v
a
i
l
a
b
l
e
a
t
fcgov.com/TOD . Costs are based on the estima
t
e
d
use of appliances and electron
i
c
s
u
s
i
n
g
a
n
a
v
e
r
a
g
e
o
f
2
0
2
0
s
u
m
m
e
r
a
n
d
n
o
n
-
s
u
m
m
e
r
p
r
i
c
i
n
g
.
APPLIANCES THAT USE
ELECTRICITY 24/7 FOR
ONE DAY
Out of 70,000 electric customers,
CSRs received calls and emails from
approximately 2% of the communi-
ty (less than 1,500 calls and emails).
Talking with customers provided an
opportunity to better inform and edu-
cate them about why TOD was being
implemented and help them under-
stand how it would affect them person-
ally. After interacting with CSRs, most
customers walked away with a better
understanding. Now, most inquiries are
about general information and no lon-
ger escalated due to TOD concerns.
DocuSign Envelope ID: E19BD1F7-386B-4E4D-BDD2-038A09503F3B
12
Results
After over a year of default TOD rates,
the results are consistent with the pilot
study.
l 65% of residential accounts showed
a decrease in annual electric bills
compared to the prior rate structure
l Average monthly bill was $1.38 lower
with TOD pricing
l Overall revenue collected for the
residential class was lower by 2.3%
on TOD
l Overall energy consumption was
1.9% lower, or 16,775 MWh
l Decreased wholesale electricity
expenditures
l Reduced electricity use from TOD
saved over 15,800 metric tons of
carbon emissions, equivalent to
0.8% of the 2018 community carbon
inventory
l On-peak hour electricity use was
7.5% lower than in the previous year
Most customers, including those
in all-electric homes, saved on TOD
compared to the traditional pricing
structure. Figure 2 summarizes average
bill impacts.
As shown in Figure 3, two-thirds of
IQAP customers had lower bills on the
TOD rate.
Adding the 23% IQAP discount, 100%
of customers saw a reduction in their
overall bill.
Solar customers paid an overall aver-
age of $2.94/month more, largely due
to solar generation not directly aligning
with when customers use electricity
(especially during the non-summer
months when it is dark during the
on-peak hours of 5 – 9 p.m.). Because
TOD aligns with the time-based costs
more accurately than the previous rate,
customers do not receive as much in
credits for their solar generation during
the non-summer months.% of Residential Electric Customers89%Gas Heat
12-Month Review Pilot Study
$ 1.26
$ 1.38
$ 3.51
$ 2.58
$ 0.07
$ 2.94
All-Electric
Solar – Gas Heat
9%
2%
$(5)$(3)$(1)$(1)$(3)$(5)
PROMOTING EQUITY THROUGH TIME OF DAY PRICING: FORT COLLINS UTILITIES
FIGURE 2. AVERAGE MONTHLY BILL IMPACT, BY CUSTOMER ATTRIBUTES
DocuSign Envelope ID: E19BD1F7-386B-4E4D-BDD2-038A09503F3B
13
MOVING AHEAD WITH TIME OF USE RATES
One of the benefits of a TOD rate is
that it encourages the charging of EVs
during off-peak hours, when the price
for electricity is lower. In doing so, elec-
tric vehicles can help increase load fac-
tors on the system and use resources in
a more efficient manner by drawing en-
ergy from the grid during the overnight
hours. EV consumption can be easily
shifted away from on-peak hours by
programming vehicles to charge during
the lower priced, off-peak hours.
Looking Ahead
While staff recommended only one
TOU rate structure for all custom-
ers, City Council approved two rates,
one for gas-heated homes and one
for all-electric homes. More focus
would have been on the importance
of a single rate structure to ease the
confusion around accurately identifying
the heat source of a home and the cost
differences associated with having two
different rates in place.
There are no significant plans to
change the TOD rate structure overall.
Both cost and consumption patterns
will be continually monitored from year-
to-year to understand changes over
time.Peak Reduction11 0022 2
5 10
21
34 25
57
82
101
78
44
20
5 6 8 2 3 000 1 1 0 00
120
100
80
60
40
20
$ per Month
$ (15)$ (13)$ (11)$ (9)$ (7)$ (5)$ (3)$ (1)$ (1)$ (3)$ (5)$ (7)$ (9)$ (11)$ (13)$ (15)
67% Saved on TOD
$2.45 avg / $1.72 median
33% Paid more on TOD
$1.72 avg / $1.12 median
FIGURE 3. AVERAGE MONTHLY SAVINGS, IQAP CUSTOMERS (WITHOUT DISCOUNT)
DocuSign Envelope ID: E19BD1F7-386B-4E4D-BDD2-038A09503F3B
14
REDUCING CARBON, GIVING CUSTOMERS CONTROL: TOD IN SACRAMENTO
Reducing
Carbon, Giving
Customers
Control:
TOD in
Sacramento
DocuSign Envelope ID: E19BD1F7-386B-4E4D-BDD2-038A09503F3B
SERVICE TERRITORY
Sacramento, CA and
surrounding areas
CUSTOMERS
Approx. 640,000
ANNUAL
RETAIL LOAD
10,116 Gigawatt-hours
ANNUAL PEAK
(3-YR AVERAGE)
3,009 Megawatts
GENERATION SOURCES
hydro, natural gas, wind, solar
and other purchased power
SUSTAINABILITY GOALS
Carbon-neutral generation
by 2030
TOU PILOT
6,700+ customers in four
categories — default time of use,
default TOU with critical peak
pricing (CPP), opt-in TOU, opt-in
TOU with CPP in summer
2012 and 2013
33% of participants were
customers with low incomes.
The pilot also tested the use
of in-home-displays
KEY PILOT OUTCOMES
Weekday peak load reduction
between 5.8%-11.9%
total energy savings between
1.3%-3.5%
TIME VARYING
RATE USED
Default residential time-of-
day pricing began 2018, fully
implemented by end of 2019
INITIAL RESULTS
8% peak load reduction
annual equivalent
12,800 tons of carbon
emissions avoided
$5 million annual savings
in commodity costs
2% customer opt-out
$3 average reduction in
customers’ summer bill
15
DocuSign Envelope ID: E19BD1F7-386B-4E4D-BDD2-038A09503F3B
16
REDUCING CARBON, GIVING CUSTOMERS CONTROL: TOD IN SACRAMENTO
About the Utility
The Sacramento Municipal Utility
District (SMUD) is a public power utility
serving approximately 640,000 cus-
tomers within an area of approximately
900 square miles in northern California.
The service area includes the city of
Sacramento, the populous areas princi-
pally to the northeast and south of the
city, and the agricultural areas to the
north and south. The city is located 85
miles northeast of San Francisco.
SMUD’s electric system supplies
power to a population of approximately
1.5 million people with a total annual re-
tail load of approximately 10,166 million
kilowatt-hours for the year ended De-
cember 31, 2019. SMUD’s annual peak
load has averaged 3,009 Megawatts
over the past three years, with a record
peak load of 3,299 MW occurring on
July 24, 2006. In 2017, SMUD recorded
its second-highest peak load of 3,157
MW.
As the capital of the nation’s most
populous state, Sacramento benefits
from the historically stabilizing influence
of a large government sector. Sacra-
mento is home to the state government
headquarters, the Sacramento County
seat, the city government and various
special districts that combine to make
government the largest single employ-
ment sector in the Sacramento area.
Information technology, transportation,
education and health services, leisure
and hospitality, and construction round
out the other major sectors of employ-
ment and industry in the area.
SMUD uses a combination of gen-
eration sources including hydro, natural
gas, wind, solar and unspecified pur-
chases. The California Legislature has
enacted a number of bills affecting the
electric utility industry. In general, these
bills regulate greenhouse gas emis-
sions and encourage greater invest-
ment in energy efficiency and sustain-
able generation alternatives, principally
through more stringent renewable
portfolio standards.
SMUD is governed by a seven-mem-
ber, independent board of directors.
In 2018, the board adopted a new
integrated resource plan (IRP), a long-
term carbon reduction plan, through a
comprehensive public process and filed
the approved IRP with the California
Energy Commission on April 29, 2019.
The approved IRP calls for a reduction
in GHG emissions from SMUD’s ener-
gy supply by more than 60% by 2030
relative to 1990 levels and a goal of net
zero emissions by 2040 due, in part, to
a significant investment in electrification
of the local building and transportation
sectors. The IRP is expected to reduce
Sacramento’s economy-wide GHG
emissions by 70% relative to current
levels. In July 2020, the board adopted
a climate emergency declaration that
commits to working toward an even
more ambitious goal of delivering car-
bon neutral electricity by 2030.
Pilot Study
and Results
In 2012, SMUD completed the instal-
lation of smart technology, including
approximately 617,000 digital com-
municating smart meters, distribution
automation systems and equipment to
facilitate load management.
After the successful deployment
of smart meters, during the summers
of 2012 and 2013, SMUD conducted
the SmartPricing Options (SPO) pilot
program to test experimental time
differentiated rate plans for residential
customers. These plans were designed
to encourage customers to reduce or
shift the timing of their energy use.
SMUD implemented the SPO pilot
program with four basic rate structures:
l Default TOU
l Default TOU with a critical peak
pricing (CPP) component
l Optional TOU
l Optional TOU with a CPP component
DocuSign Envelope ID: E19BD1F7-386B-4E4D-BDD2-038A09503F3B
17
MOVING AHEAD WITH TIME OF USE RATES
The purpose of the pilot was to
determine:
l How various types of rates affected
electric energy and demand
l Customer characteristics related to
energy usage behaviors
l How TOU rates effect customer bills
and satisfaction
l Expected market penetration for rate
and enabling technology programs
l Which educational and marketing
strategies were effective with cus-
tomers
In marketing the SPO pilot program
to customers, SMUD focused on several
key messages. Specifically, materials
noted that customers could receive
discounts on electricity during off-peak
hours, would be able to take more
control of their summer electricity costs,
would be able to better manage their
energy usage, and could contribute to a
cleaner environment.
After two years of engagement
through the pilot, SMUD learned several
marketing lessons:
l Messaging for CPP events was more
complex than anticipated and re-
quired more resources than originally
planned
l Customers were interested not only
in their own savings, but also in how
much everyone in the group saved
l Using pricing plan specific recruit-
ment marketing materials rather than
mass marketing materials cost less
and resulted in higher than expected
enrollment rates
The study also discovered that cus-
tomers who opted into the TOU rates
reduced load at much higher rates than
customers who were defaulted onto
the rates, especially when offered the
in-home displays, and that customers
react to price signals and reduce peak
and usage during peak periods. More
details about these differences can be
found in Section 1.2 of the SPO study.
The SPO study was recognized as
one of the best studies available in the
industry at the time. The investor-owned
utilities in California and the California
Public Utilities Commission (CPUC)
made references to the SPO study
findings in subsequent rate proceed-
ings, which guided their policy decision
making. Eventually, the CPUC adopted
pilot studies for the IOUs. Following
SMUD’s steps, PG&E, the largest IOU in
the state, began the roll out of its time-
based pricing plans in the fall of 2020.
Implementing
Default TOD Rates
On June 15, 2017, the board approved
TOD as the standard rate for residential
customers. The residential rate transition
began in the fourth quarter of 2018 and
was completed in the fourth quarter of
2019.
The TOD rate design was based
on the successful SPO pilot study, as
well as extensive customer insight and
feedback and changes in the energy
markets since the study. Using this
foundation, SMUD created the TOD rate
that was designed to achieve positive
results for the environment and support
SMUD’s carbon reduction goals, in-
creased ability for customers to manage
their energy bills and SMUD’s ability to
reduce commodity costs.
The TOD rates support the board’s
carbon reduction goals in the following
ways:
l Aligns with SMUD’s commitment to
renewable energy and the environ-
ment
l Supports the IRP
l Promotes electrification with lower
off-peak prices
l Reflects lower energy prices when
clean power is abundant and higher
prices when energy is more carbon
intensive
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All hours, every day except
from 5 p.m. to 8 p.m.
weekdays
All hours, every day except from 5 p.m. to 8 p.m. weekdays
For all use for EV owners
$0.0969 kWH $0.0969 kWH
12
Noon
5
10
15
20
25
30
5
PM
8
PM
12
Midnight
12
Noon
6
AM
O-Peak Hours O-Peak Hours
On-Peak Hours
$0.1338 kWH
$0.0819 kWHcents / per kWhMon. – Fri. only
5 p.m. – 8 p.m.
FIGURE 4. NON-SUMMER MONTHS (OCTOBER 1 – MAY 1)
Residential Time-of-Day Rates, 2019
Mon. – Fri.
Midnight – Noon
All hours on weekends and holidays
For all use for EV owners
$0.1611 kWH $0.1611 kWH
$0.1166 kWH
12
Noon
5
10
15
20
25
30
5
PM
8
PM
12
Midnight
12
Noon
6
AM
Mid-Peak Hours
O-Peak Hours
On-Peak Hours
$0.2835 kWH
$0.1016 kWHcents / per kWhAll hours, every day except
from 5 p.m. to 8 p.m.
weekdays
Mon. – Fri. only
5 p.m. – 8 p.m.
Mid-Peak Hours
All hours, every day except
from 5 p.m. to 8 p.m.
weekdays
FIGURE 5. SUMMER (JUNE 1-SEPTEMBER 30)
Residential Time-of-Day Rates, 2019
REDUCING CARBON, GIVING CUSTOMERS CONTROL: TOD IN SACRAMENTO
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MOVING AHEAD WITH TIME OF USE RATES
To support the board’s direction on
rates, the TOD rates must:
l Reflect the cost of energy when it is
used
l Reduce use on peak
l Encourage energy efficiency and
conservation
l Offer flexibility and options –custom-
ers who don’t want to participate in
TOD rates have the choice to be on
an alternate fixed rate
l Be simple and easy to understand
l Equitably allocate costs across and
within customer classes
Figures 4 and 5 show the parame-
ters and prices for the residential TOD
in 2019.
This rate design was meant to bal-
ance simplicity and matching the cost
of energy. Hours were chosen to make
them easy for residential customers
to remember and took into account
feedback from customers and findings
from the SPO study. For example, the
three-hour peak period was influenced
by feedback from customers.
In addition to the parameters for
peak hours, customers with electric ve-
hicles receive a discount of 1.5 cents per
kWh on all consumption from midnight
to 6 a.m.
Customers were offered an alter-
native fixed rate option if they felt TOD
wouldn’t work for them. The price re-
flects the cost of those users with high
on-peak usage and is about 4% higher
than the standard TOD rate. Currently
2% of customers have elected the Fixed
Rate. Table 2 displays the prices effec-
tive in 2020.
TOD offers lower prices for most of
the year as 82% of the hours in a year
are off-peak, which includes weekdays,
all weekend and holiday hours. Summer
peak hours represent only 3% of the to-
tal hours in a year. The cumulative effect
of the changes is that customers will
see lower bills eight months of the year
and higher bills four months out of the
year. TOD was designed to be revenue
neutral and was not a rate increase.
Business customers have been on
time-based rates for years. On June 24,
2019, the board approved an update
and glidepath to the commercial time-
of-day rates to improve consistency
and better align commercial rates with
energy market prices. This commercial
restructure rate transition will be imple-
mented in 2022 and will take several
years to complete the full transition.
The 2019 General Manager’s Report on
Rates and Services offers more details
on this transition.
TABLE 2. 2020 RESIDENTIAL TIME-OF-DAY RATE
NON-SUMMER MONTHS
Percentage of
Time periods (Oct.1 – May 31) Price per kWh the total year
Off-Peak (All hours except 5 – 8 p.m., Mon.-Fri.) $0.1035 61%
Peak (5 – 8 p.m., Mon.-Fri.) $0.1430 6%
Total hours per year 67%
SUMMER
Percentage of
Time periods (June 1 – Sept. 30 Price per kWh the total year
Off-Peak (midnight – noon) $0.1209 21%
Peak (5 – 8 p.m., Mon.-Fri.) $0.2941 3%
Mid-Peak (noon-midnight, except 5 – 8 p.m., Mon.-Fri.) $0.1671 9%
Total hours per year 33%
Total Non-summer months + summer months 100%
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Customer
Education
Customer education was a key compo-
nent of both the pilot program and the
full-scale implementation of residential
TOD rates. The objectives of providing
customers with tools and information
were to: 1) help them make informed
choices, and 2) ensure the best cus-
tomer experience possible.
SMUD learned some lessons from
the SPO pilot, including that customers
want specifics. For example, stating “5
p.m. to 8 p.m.” vs “peak hours” in mate-
rials. Explaining the “why” behind the
change is also important.
SMUD initiated three major cam-
paigns and messages in 2019:
l Introducing time-of-day (3 months
prior to start of transition)
l Time-of-day is here (during the 4
months of the transition)
l Summer rates are here (June
through September — everyone is
on TOD at this point). In September,
messaging changed to Summer
rates end September 30.
SMUD used many different commu-
nication channels to inform customers:
l Digital search and display
l Print publications
l Billboards & buses
l Social media
l TV
l Door hangers
l Radio
l smud.org
l Direct mail
These channels provided 60+
opportunities for customers to hear
about TOD. Every customer received a
welcome kit, rates report and instruc-
tions on how to choose the rate that
was most convenient for them; even-
tually customers were enrolled on the
standard TOD rate or they opted out
onto the fixed rate.
REDUCING CARBON, GIVING CUSTOMERS CONTROL: TOD IN SACRAMENTO
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MOVING AHEAD WITH TIME OF USE RATES
The SMUD website also featured
tools to help customers. A landing page
provides information, tips, videos on
how customers can reduce their bill, as
well as information on programs and
services. A TOD Cost Estimator helps
customers determine how much their
appliances and equipment cost to run
at different times of the day, and the in-
teractive Energy Efficiency Home allows
customers to explore how to control
costs and energy use.
SMUD offers a mobile app providing
easy access to customer information.
Bill alerts offer options for staying on
track with energy use and budget.
Results
SMUD’s assumptions and hypothesis
were that TOD would be good for com-
modity costs, its customers and for the
environment.
Benefits Estimated Actual
Carbon Reduction 3,000-5,000 metric tons 12,800 metric tons (estimated)
Residential peak load reduction 75MW, or 5.8% ~130MW, or ~8%
Financial benefit $3.7M annually $5M estimated in
commodity costs
Selection of TOD 96% 98% (to date)
TABLE 3. RESULTS FROM TOD SHIFT IN 2019
Table 3 provides an overview of the
assumptions and TOD results from the
first summer in 2019.
In terms of the environment, it is
estimated that in the summer of 2019,
TOD reduced carbon impact at a rate
of about 12,800 metric tons per year,
which is the equivalent of powering ap-
proximately 4,800 houses for one year,
or driving approximately 4,200 cars with
internal combustion engines for one
year, or planting 4,900 oak trees that
would each grow for over 40 years.
TOD reduced the
carbon impact by
approximately
12,800 metric
tons per year,
which is equal
to one of the
following
ENVIRONMENTAL BENEFITS
4,800
or orElectrifying
4,800 houses
for 1 year
Removing
4,200 cars
from the road
for 1 year
Planting 4,900
oak trees that
each grow for
40 years
4,200
4,900
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22kWh With TOD, the greatest carbon reduction was achieved on the 12 hottest days in the summer (green line)
FIGURE 6. AVERAGE CUSTOMER ENERGY USE REDUCTION
3.5
2.5
1.5
0.5
(0.5)
(1.5)
2018 Workday 2019 Workday 2018 12 Hottest Workdays 2019 12 Hottest Workdays
12345678910 11 Noon 1 2345678910 11 Midnight
Decrease from
5 p.m. – 8 p.m.
The bigger the gap,
the greater the
savings
MWWith TOD, customers moved the system peak from 5 – 6 p.m. to 4 – 5 p.m., plus also reduced the peak
FIGURE 7. SYSTEM IMAPCT TO AVERAGE SUMMER WORKDAY
3.5
2.5
1.5
0.5
(0.5)
(1.5)
Without TOD 2019 Summer Workday
123 456 78 91011Noon 12 345678910 11 Midnight
(1.5)
(1.5)
(1.5)
New peak from 4 p.m. – 5 p.m.
Old peak from 5 p.m. – 6 p.m.
REDUCING CARBON, GIVING CUSTOMERS CONTROL: TOD IN SACRAMENTO
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23
MOVING AHEAD WITH TIME OF USE RATES
Figure 6 compares energy use and
carbon reduction before and after TOD.
The blue line reflects differences on a
normal day, while the green line shows
differences for the hottest days in Sac-
ramento.
The system peak used to occur be-
tween 5 pm and 6 pm, per the blue line
in Figure 7. During the first summer with
TOD rates, in 2019, the system peak
occurred between 4 pm and 5 pm,
when renewables are plentiful. Prior to
implementation of TOD, the peak was
moving later into the evening.
As for revenue and bill impacts, on
average, customers realized bill savings
from the first summer in 2019. Figure 8
shows a breakdown of the savings by
month. The orange bar represents av-
erage bills before TOD in 2018 and the
blue bar is after TOD in 2019. Customers
shifted and reduced their usage in all
time periods and saved about 2% or $3
per month on their summer electric bill
(energy only).
In summary, SMUD saw better
results than staff assumed based on
the SPO study, seeing energy savings
across all time periods and not just the
peak period.
Looking Ahead
One year of data is not enough to make
any firm conclusions. Sacramento did
not have any really hot days (105ºF+) in
2019, so it is unknown how customers
will respond to extreme temperatures.
Having time-based pricing is helpful
when utilities need customers to con-
serve electricity. In August and Sep-
tember of 2020, the Sacramento region,
along with the entire state of California,
experienced an historical heat wave.
The neighboring IOU, PG&E, was forced
to schedule rotating power outages
due to energy shortages. In response
to the heat emergency, the Governor
urged residents to conserve electricity
between 3 p.m. and 10 p.m. SMUD’s
residential peak period falls within those
hours. SMUD did not perform any rolling
blackouts during that period. SMUD
published information on its website
advising customers to limit the use of
electricity during the week’s heat wave.
SMUD also does not know how
customers will respond during year two
when there is less marketing — they
could either improve load shifting or
get complacent and shift less. Plus, it’s
unknown how the COVID-19 crisis will
affect customer behavior in 2020 and
beyond.
Strong executive and board support
and communication are necessary in
making the shift to a TOU or TOD rate.
This is a long process, taking several
years to plan, perform pilots and even-
tually implement the standard TOD rate.
Having a pilot to refer back to is very
helpful during the rate process. Imple-
mentation of a TOD rate requires a lot
of technology and resources to support
giving customers enough data to make
decisions about when to use energy
(online tools, analysis of choice, etc.).
Utilities should consider a rate roadmap
when making this type of decision;
SMUD conducted a rates roadmap plan
and it was very helpful.
FIGURE 8. AVERAGE BILL SAVINGS, BY MONTH
June
$1.10
July
$4.30
August
$5.20
2018
Savings
$80
$100
$120
$140
$160
2019 with TOD
September
$1.30
Customers shifted and reduced their usage in all time periods
and saved about 2% or $3 per month on their summer electric bill
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2451 Crystal Drive
Suite 1000
Arlington, VA 22202-4804
202-467-2900
www.PublicPower.org
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24¢ / 7¢ / $
to use a
window/room
air conditioner
2¢ / 1¢ / $
to run a fan
or ceiling fan
66¢ / 20¢ / $$$
to use an electric
clothes dryer
<1¢ / <1¢ / $
to charge a cell phone
$1.06 / 32¢ / $$$$
to use an electric
water heater
10¢ / 3¢ / $
to use a
dishwasher
1¢ / <1¢ / $
to use a computer
35¢ / 11¢ / $$
to use a
space heater
43¢ / 13¢ / $$
to use an
electric oven
2¢ / <1¢ / $
to play video games
12¢ / 4¢ / $
to run a furnace
fan for a gas furnace
26¢ / 8¢ / $$
to use a
microwave
5¢ / 1¢ / $
to run a large inflatable
holiday decoration
<1¢ / <1¢ / $
to use an LED light bulb
71¢ / 21¢ / $$$
to use a central
air conditioner
7¢ / 2¢ / $
to use a
clothes washer
1¢ / <1¢ / $
to watch TV
33¢ / 10¢ / $$ (Incandescent)
5¢ / 1¢ / $ (LED)
to light a string of
large bulbs
78¢ / 23¢ / $$$$
to charge an electric
vehicle with a Level 2
charger (3.3 kW)
5¢ / 1¢ / $
to run a
slow cooker
TAKE CONTROL OF YOUR ELECTRIC BILL
KNOW WHAT IT COSTS TO USE AN APPLIANCE FOR ONE HOUR
Utilities
64¢ / DAY
to keep a hot tub warm
16¢ / DAY
to run a refrigerator
2¢ / DAY
to run a router
ON-PEAK HOURS (5-9 P.M., OCT-APR / 2-7 P.M. MAY-SEPT / WEEKDAYS ONLY)OFF-PEAK HOURS (ALL OTHER HOURS OF THE DAY, WEEKENDS AND MAJOR HOLIDAYS)
Additional information and tools are available at fcgov.com/TOD. Costs are based on the estimated
use of appliances and electronics using an average of 2020 summer and non-summer pricing.
APPLIANCES THAT USE
ELECTRICITY 24/7 FOR
ONE DAY
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LITTLE CHANGES MAKE A BIG DIFFERENCE
MAXIMIZE YOUR SAVINGS DURING ON-PEAK HOURS
Auxiliary aids and services are available for persons with disabilities. Esta información puede ser traducida, sin costo para usted.1/20
18-19259
Run your dishwasher and clothes dryer in
the morning, later in the evening/night or on
weekends. Another option is to hang dry your
laundry. And, remember to always run full loads.
Did you know a lot of electronics use
electricity even when turned off?
Use power strips to avoid wasting
‘vampire’ power.
Also, charge electronics and EVs
overnight to take advantage of
off-peak prices.
For more information and tools, visit
fcgov.com/TOD.
Need help paying your bill?
Visit fcgov.com/utilities-affordability.
Take control of your electric bill.
• Shift use to off-peak times.
• Use less during on-peak hours.
• Reduce your overall electric use.
Remember, with TOD pricing, when you
use electricity is as important as how much
you use.
utilities@fcgov.com • 970-212-2900 • V/TDD 711
Adjust the setting on your thermostat a few
degrees lower in the winter months and a
few degrees higher in the summer months.
(The U.S. Department of Energy, energy.gov,
recommends the above settings.)
SUMMERNON-SUMMER
Use smaller appliances like
a microwave, slow cooker or
toaster oven, when possible.
All-Electric Heat Customers
Based on an average of the Electric Heat
TOD summer and non-summer prices
for one hour. Additional tier charge does
not apply.
51¢ / 17¢ / $$$
for 12 feet of all-electric baseboard heating
Enroll your electric water heater in
Utilities’ Peak Partners Program to
automatically shift when your water
is heated and save money.
Details: peakpartnersfortcollins.com/
water-heater
Learn about efficiency and conservation
programs at fcgov.com/residential-conserve.
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