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Home My WebLink AboutReport - Mail Packet - 7/23/2019 - City Council Business Engagement Resource KitCity Council BUSINESS ENGAGEMENT RESOURCE KIT City of Fort Collins • City Council Business Engagement Resource Kit • COUNCIL BUSINESS ENGAGEMENT GUIDES TABLE OF CONTENTS Letter from City Manager i Council Business Engagement Matrix 2 Top Employers in District (Map) 3 Fort Collins Economic Profile 9 District Profiles District 1 11 District 2 13 District 3 15 District 4 17 District 5 19 District 6 21 Supplemental Fort Collins Area Economic Summary 23 City Council Business Engagement Resource Kit 25 City Manager’s Office 300 LaPorte Avenue PO Box 580 Fort Collins, CO 80522 970.221.6505 970.224.6107 - fax fcgov.com To Mayor and Councilmembers, I am pleased to present to you the 2019 Council District Business Engagement Guides. Understanding the local labor market dynamics in the City of Fort Collins is essential to fostering economic growth and stability for its residents and businesses. The annual City Council District Business Engagement Guides (“Guides”) includes a high-level overview of jobs, sectors and demographics in each of the city’s six districts. Proactively supporting the retention and expansion of existing businesses is a fundamental function of the City’s Economic Health Office (“EHO”). Although no single district exists in isolation, understanding each district’s business demographics such as size, impact and sector diversification help examine change over time. The Council District Business Engagement Guides are meant to be a tool to assist in this knowledge. The Guide includes an engagement decision matrix, high-level information regarding the Fort Collins-Loveland Metropolitan Statistical Area (“MSA”), overall Fort Collins economy to the district-level workforce and sector. Information gleaned from this tool is meant to enhance the City’s understanding of employment and sector trends. By identifying growing industries, as well as those that are declining, we can strengthen our understanding of our local economy to prepare and support a more resilient Fort Collins. Sincerely, Darin Atteberry, ICMA-CM / AICP City Manager City of Fort Collins • City Council Business Engagement Resource Kit • Council Business Engagement Matrix 2 COUNCIL BUSINESS ENGAGEMENT MATRIX Purpose/ Reason for Engagement and Outcome Tools and Techniques Example Projects and Outreach General Interest/ Relationship Building Increase Awareness • Networking events • Attending industry specific events: panel discussions • Extend invitation to a City event within the proximity of the business • Utilize existing Council attended events to network w/ businesses in attendance Intelligence Gathering Improve Alignment • Business roundtables • 1X1 visits • CEO Roundtable held quarterly by EHO • Quarterly business listening sessions hosted by City Leadership • Attend scheduled Major Employer visit w/ Mayor, CM or EHO • Leverage your EHO liaison on sector/business intelligence Risk Management/ Newsworthy Remove Barriers or Improve Alignment • 1X1 Visits • Request EHO liaison visit/introduction to business and share feedback L o n g P o n d T e r r y L a k e P ar kw o od La ke Wa r r e n L a k e L i n d e n m e i e r L a k e R i c h a r d ' s L a k Re se r v o ir P ar kw o od La ke Wa r r e n L a k e l l l l l l DISTRICT - 2 Associates In Family Medicine Qualfon Data Services Group LLC King Soopers (Dillon Companies Inc) Rigden Farm Senior Living (SRC of Colorado LLC) King Soopers (Dillon Companies Inc) Employment Solutions l Top 5 Employers Council District Boundary City Limits Top 5 Major Employers In District 2- 2018 F o s si l C re e k Re se r v o ir Donath Lake P ar kw o od La ke Boyd Lake Wa r r e n L a k e l l l ll l l l l DISTRICT - 3 University Colorado Hospital Intel Corporation University Colorado Hospital Avago Technologies Us Inc Hewlett Packard Enterprise Co Inc Madwire LLC l Top 5 Employers Council District Boundary City Limits Top 5 Major Employers In District 3- 2018 Dixon Res erv oir Horsetooth Reserv oir Wa r r e n L Rolland Moore Pond l l l l l DISTRICT - 4 Dellenbach Chevrolet Inc Wal Mart Front Range Community College Foothills Gateway Inc Colorado Import Motors Ltd l Top 5 Employers Council District Boundary City Limits Top 5 Major Employers In District 4- 2018 Dixon Res erv oir Sheldon Lake Horsetooth Reserv oir C ol l e ge L ak e Rolland Moore Pond l llll l l l DISTRICT - 5 Whole Foods Market Colorado State University Department of The Interior Tolmar Inc Department of Agriculture l Top 5 Employers Council District Boundary City Limits Top 5 Major Employers In District 5- 2018 Dixon Res erv oir Sheldon Lake Horsetooth Reserv o C ol l e ge L ak e T e r r y L a k e Rolland Moore Pond l l l l l l DISTRICT - 6 City of Fort Collins Otter Products LLC King Soopers (Dillon Companies Inc) King Soopers (Dillon Companies Inc) Poudre R-1 School District Evergreen Home Healthcare l Top 5 Employers Council District Boundary City Limits Top 5 Major Employers In District 6- 2018 City of Fort Collins • City Council Business Engagement Resource Kit • Overall Fort Collins Economic Profile 9 Fort Collins Economic Profile EHO Liaisons Josh Birks, Economic Health and Redevelopment Director jbirks@fcgov.com 970-221-6324 SeonAh Kendall, Sr. Manager, Economic Sustainability skendall@fcgov.com 970-416-2164 BY THE NUMBERS (2017) - QCEW 5,045 business establishments and 87,784 employees work in Fort Collins Economic Health uses the Quarterly Census and Employment Wage (“QCEW”) data and the North American Industry Classification System or NAICS (pronounced “nakes”) as a classification of business establishments by economic activity. Small businesses (defined as companies with 1 – 100 employees) make up 98% of all business establishments in Fort Collins and are vital to our local economy. This measures business establishments, not total businesses, which means that a second location opened by the same business entity would be counted separately. ESTABLISHMENTS SURVIVING 5 YEARS Nationally, about half of all new business establishments do not survive past their first five years. Prevailing economic conditions can impact the survival of firms, and younger firms may be more susceptible to negative impacts from external forces such as a recession or natural disaster. In Fort Collins, 77% of establishments have been in operation for 5-years or greater. INDUSTRY COMPOSITION IN FORT COLLINS Fort Collins is home to Colorado State University. Many high-tech, bioscience, clean tech and health care companies take advantage of the resources and proximity to CSU, its research facilities and graduates. In Fort Collins, there is a healthy mix of industry. The Professional, Scientific and Technical Services sector is the largest industry in Fort Collins based on the number of firms. These activities require a high degree of expertise and training. Activities performed in this industry include: legal advice; accounting; architectural, engineering and specialized design services; computer services; consulting; research; advertising; photographic; translation and interpretation; veterinary services; and others. FORT COLLINS WORKFORCE In February 2017, the City, in partnership with regional partners, released Talent 2.0, a regional workforce strategy to provide a platform for collectively addressing regional talent challenges. Almost 48 percent of Larimer County residents have a Bachelor’s degree or higher; however, only 20 percent of the jobs require a degree. Colorado State University and Poudre R-1 School District are the top two largest employers in Fort Collins. Seventeen percent of the workforce in Fort Collins are in the Educational Services sector, which comprises establishments that provide instruction and training in a wide variety of subjects such as universities, technical and trade schools, sports and recreation instruction, language and educational support services. City of Fort Collins • City Council Business Engagement Resource Kit • Overall Fort Collins Economic Profile 10 20% 13% 10% 8% 8% 7% 6% 6% 5% 5% 3% 2% 2% 2%1%1% Industry Mix in Fort Collins Professional, Scientific, and Technical Services Health Care and Social Assistance Retail Trade Accommodation and Food Services Other Services (except Public Administration) Construction Finance and Insurance Real Estate and Rental and Leasing Administrative and Support and Waste Management and Remediation Services Wholesale Trade Manufacturing Educational Services Information Arts, Entertainment, and Recreation Management of Companies and Enterprises Transportation and Warehousing Public Administration 17% 16% 12% 12% 8% 8% 5% 5% 3% 3% 2% 2% 2% 2%1% 1%1% Employment Mix Based on Industry Educational Services Health Care and Social Assistance Retail Trade Accommodation and Food Services Manufacturing Professional, Scientific, and Technical Services Public Administration Administrative and Support and Waste City of Fort Collins • City Council Business Engagement Resource Kit • District Economic Profile 11 District 1 Economic Profile – Councilmember Susan Gutowsky EHO Liaison Rachel Rogers, Sr. Economic Specialist, Economic Sustainability rrogers@fcgov.com 970-416-4276 This area of the City of Fort Collins boasts the highest employee count. Health Care and Social Assistance make up the largest sector and employment count in District 1. Much of District 1 is designated as an enterprise zone by the State of Colorado to incentivize businesses to locate and develop in this area. Fort Collins opportunity zone is in District 1 and unincorporated portions of Mulberry St. The presence of Poudre Valley Hospital has catalyzed many health care offices and services in the area such as the Eye Center of Northern Colorado, Orthopedic & Spine Center of the Rockies, the Women’s Clinic of Northern Colorado and more. Additionally, District 1 is home to many manufacturers like Woodward Inc., Anheuser Busch, In Situ, Odell Brewing, etc. Downtown Fort Collins eclectic makeup of boutiques, restaurants, art galleries and office buildings make this a tourist destination. The planned Montava development in northeast Fort Collins is also located in this district. BY THE NUMBERS (2017) - QCEW 1,100 businesses and 22,472 employees work in District 1 18% 16% 10% 8% 8% 7% 5% 5% 5% 5% 4% 2% 2% 2%1%1%0% 0% 0% 0% Industry % w/in District 1 Health Care and Social Assistance Professional, Scientific, and Technical Services Retail Trade Accommodation and Food Services Other Services (except Public Administration) Construction Real Estate and Rental and Leasing Manufacturing Administrative and Support and Waste Management and Remediation Services Wholesale Trade Finance and Insurance Information Arts, Entertainment, and Recreation Educational Services Management of Companies and Enterprises Transportation and Warehousing Agriculture, Forestry, Fishing and Hunting Public Administration Mining, Quarrying, and Oil and Gas Extraction City of Fort Collins • City Council Business Engagement Resource Kit • District Economic Profile 12 *QCEW excludes sole proprietors, unpaid family members, certain farm and domestic workers. RECOMMENDED BUSINESSES TO VISIT WITHIN LARGER NAICS CATEGORIES: Professional, Scientific and Technical Services • Encompass Technologies • Vistronix • AECOM • Propel Labs Health Care and Social Assistance • UCHealth (Poudre Valley Hospital) • Fort Collins Orthopedic Association • Eye Center of Northern Colorado • BASE Camp • Childsafe Educational Services • Liberty Common School • Ridgeview Classical School • Rivendell School • Canyon Concert Ballet Construction • Linds Plumbing & Heating • Merit Electric • Dohn Construction Manufacturing • Woodward • Advanced Energy • New Belgium Brewing • Whip Mix • In Situ Retail Trade • Poudre Pet & Feed Supply • Cupboard • Nature’s Own Wholesale • Teksystems • Motherlove Herbal • Colorado Iron & Metal • Datasplice Administrative and Support and Waste Management • ADP Screening & Selection Services • Bath Gardens • Bohemian Companies Others • Houska Automotive • Studio Be • United Way of Larimer County • Trees Water & People • Fort Collins Library District *Economic Health uses the North American Industry Classification System or NAICS (pronounced “nakes”) as a classification of business establishments by economic activity. 33% 14% 10% 9% 7% 6% City of Fort Collins • City Council Business Engagement Resource Kit • District Economic Profile 13 District 2 Economic Profile – Councilmember Julie Pignataro EHO Liaison Jillian Pittman, Economic Specialist, Economic Sustainability jpittman@fcgov.com 970-416-2231 This area of the City of Fort Collins boasts a diverse employment mix. The largest industry category in District 2 is Professional, Scientific and Technical Services, however, District 2 employment is largely made up for retail trade, accommodation and food services, administrative and support and waste remediation, and health care. Council District 2 has a significant amount of professional staffing companies such as Employment Solutions Personnel Services, Manpower International, Elwood Staffing Services, Robert Half Corporation and more. District 2 includes a variety of businesses and neighborhoods and has been a focal point for economic and redevelopment activities. District 2’s diversity in industry speaks to the many amenities available to employers and residents from retail, restaurant and office space. Additional recreational access such as Foothills Activity Center, Collindale Golf Course, trails and parks make this area attractive to employers. Foothills Mall URA redevelopment has been a catalyst to additional retail and redevelopment in the area. A portion of a newly formed Business Improvement District (BID) in Midtown Fort Collins resides within District 2. The Midtown BID exists to create a sense of identity. The BID includes all commercial properties fronting College Avenue from Drake Road to Boardwalk Drive. The area of District 2 that the BID impacts runs east of College Avenue. Additionally, businesses may find value in tax credits as the Enterprise zone overlays many parts of this district. BY THE NUMBERS (2017) - QCEW 1,137 businesses and 14,778 employees work in District 2 22% 13% 13% 9% 7% 6% 6% 6% 5% 4% 2% 2%2% 1%1%1%0% 0% 0% Industry % w/in District 2 Professional, Scientific, and Technical Services Retail Trade Health Care and Social Assistance Finance and Insurance Other Services (except Public Administration) Real Estate and Rental and Leasing Administrative and Support and Waste Management and Remediation Services Accommodation and Food Services Construction Wholesale Trade Information Manufacturing Educational Services Arts, Entertainment, and Recreation Management of Companies and Enterprises Transportation and Warehousing Utilities City of Fort Collins • City Council Business Engagement Resource Kit • District Economic Profile 14 *QCEW excludes sole proprietors, unpaid family members, certain farm and domestic workers. RECOMMENDED BUSINESSES TO VISIT WITHIN LARGER NAICS CATEGORIES: Professional, Scientific and Technical Services • Cherokee Nation Technologies • NVIDIA • ESC Engineering • Cargill Health Care and Social Assistance • Associates in Family Medicine • Maguire Senior Services • Fort Collins Radiologic Association Educational Services • At-Home Professions • Mountain Gym • Immersion Dance Center Utilities • Platte River Power Authority • Xcel Energy Manufacturing • CBW Automation • Texas Instruments • Aztech Systems Retail Trade • Home Depot • Trader Joes • Goodwill • Sather’s Leading Jewelers Wholesale • Pelco Inc • Paradigm Fresh • Grainger Administrative and Support and Waste Management • Employment Solutions Personnel • Qualfon Data Services • Manpower • Robert Half Others • Triple Crown Sports • Front Range Internet • TST Inc. *Economic Health uses the North American Industry Classification System or NAICS (pronounced “nakes”) as a classification of business establishments by economic activity. 23% 16% 12% 11% 10% 5% 4% 3% 2% 2% 2% 2% 2%2% 1%1%0% 0% City of Fort Collins • City Council Business Engagement Resource Kit • District Economic Profile 15 District 3 Economic Profile – Councilmember Ken Summers EHO Liaison SeonAh Kendall, Sr. Manager, Economic Sustainability skendall@fcgov.com 970-416-2164 Southeast Fort Collins is rapidly growing area of our city, boasting new developments both residential and commercial. Excellent schools and parks. Harmony Road has transformed into an employment and commercial center. Some of the biggest names in information technology, engineering and healthcare, such as HP, Intel, Broadcom, and UC Health are just a short drive or bike ride away. With employers comes hotels, restaurants and diverse shopping venues. Easy access to Interstate 25. One of the three gateways into Fort Collins. Harmony Technology Park – 105-acre development that was previously part of the Hewlett Packard campus. Approved for up to 1.3M SF of office. Target uses include Class A and B Office, Flex R&D, Light Manufacturing and Retail. BY THE NUMBERS (2017) - QCEW 801 businesses and 12,334 employees work in District 3 The Professional, Scientific and Technical Services sector is the largest industry in District 3. These activities require a high degree of expertise and training. Activities performed in this industry include: legal advice; accounting; architectural, engineering and specialized design services; computer services; consulting; research; advertising; photographic; translation and interpretation; veterinary services; and others. 21% 12% 8% 8% 8% 7% 7% 7% 7% 4% 3%2% 2%2%1%1% Industry % w/in District 3 Professional, Scientific and Technical Services Health Care and Social Assistance Retail Trade Real Estate and Rental and Leasing Finance and Insurance Wholesale Accommodation and Food Services Other Services (except Public Administration) Construction Administrative and Support and Waste Management and Remediation Services Manufacturing Arts, Entertainment, and Recreation Information Management of Companies and Enterprises Transportation and Warehousing Educational Services City of Fort Collins • City Council Business Engagement Resource Kit • District Economic Profile 16 *QCEW excludes sole proprietors, unpaid family members, certain farm and domestic workers. RECOMMENDED BUSINESSES TO VISIT WITHIN LARGER NAICS CATEGORIES: Professional, Scientific and Technical Services • Hewlett Packard Enterprise • Amazon Web Services • Snapfish • Exponential Engineering Health Care and Social Assistance • UCHealth • Kaiser • Banner Health • Boys & Girls Clubs of Larimer County • Respite Care Other Services (except Public Administration) • Larimer County Child Advocacy • Community Foundation • Burke Cleaners Transportation and Warehousing • Transpro Inc • Nugent Moving Solutions Manufacturing • Broadcom • Wolf Robotics • CHD Bioscience Retail Trade • Target • Loopy Ewe • HW Home Information • Madwire Wholesale • Hercules Supply Construction • Brinkman Construction Arts, Entertainment, and Recreation • Department of Interior – US National Park Services Educational Services • Prosci *Economic Health uses the North American Industry Classification System or NAICS (pronounced “nakes”) as a classification of business establishments by economic activity. 16% 15% 10% 5% 2% 13% 2% 3% 3% 3% 16% 2% 5%1%2%1%1% % of Employment in District 3 City of Fort Collins • City Council Business Engagement Resource Kit • District Economic Profile 17 District 4 Economic Profile – Mayor Pro Tem/Councilmember Kristin Stephens EHO Liaison Sean Carpenter, Climate Economy Advisor, Economic Sustainability scarpenter@fcgov.com 970-416-4236 Southwest Fort Collins includes a heavier residential mix than other districts, butting up to natural areas and the Foothills. Its largest employers include Front Range Community College, Walmart, and Institute of Business and Medical Careers. The Midtown Business Improvement District (BID) could create opportunities for revitalization, placemaking, and community events. The BID boundaries in District 4 includes College Avenue from Swallow Road to Boardwalk Drive. Here you’ll find a mix of auto dealerships, retail, and a range of national chain restaurants. Companies in this area may qualify for incentives related to business investment, company expansion or relocation with the overlay of the Enterprise Zone. There is potential for a lot of home-based businesses or employees who telecommute in a more established part of town with larger lots. BY THE NUMBERS (2017) - QCEW 600 businesses and 6,532 employees work in District 4 17% 12% 10% 10% 8% 8% 7% 6% 6% 6% 3% 2% 2%2% 1%1%1%0% Industry % w/in District 4 Professional, Scientific, and Technical Services Construction Retail Trade Other Services (except Public Administration) Administrative and Support and Waste Management and Remediation Services Health Care and Social Assistance Real Estate and Rental and Leasing Wholesale Trade Finance and Insurance Accommodation and Food Services Educational Services Information Manufacturing Arts, Entertainment, and Recreation Transportation and Warehousing Mining, Quarrying, and Oil and Gas Extraction Management of Companies and Enterprises Agriculture, Forestry, Fishing and Hunting City of Fort Collins • City Council Business Engagement Resource Kit • District Economic Profile 18 *QCEW excludes sole proprietors, unpaid family members, certain farm and domestic workers. RECOMMENDED BUSINESSES TO VISIT WITHIN LARGER NAICS CATEGORIES: Professional, Scientific and Technical Services • Veterinary Association of Fort Collins • Information Point Technologies Health Care and Social Assistance • Foothills Gateway • Larimer Center for Mental Health • Advanced Spine & Rehabilitation Other Services (except Public Administration) • Great Clips • Trios Enterprise • Arc of Larimer County Educational Services • Front Range Community College • IBMC Arts, Entertainment, and Recreation • Chippers Lane Retail Trade • Dellenbach Chevrolet • Spradley Barr Ford • Markley Motors • Tynans Fort Collins Information • Red Hen Systems • Xpanxion Wholesale • Masters Flooring Construction • Front Range Raynor Door • Bellisimo *Economic Health uses the North American Industry Classification System or NAICS (pronounced “nakes”) as a classification of business establishments by economic activity. 29% 15% 13% 11% 7% 6% 5% 4% 2% 2% 1% 1%1% 1%1%1%0% 0% % Employment in District 4 Retail Trade Educational Services Accommodation and Food Services Health Care and Social Assistance Administrative and Support and Waste Management and Remediation Services City of Fort Collins • City Council Business Engagement Resource Kit • District Economic Profile 19 District 5 Economic Profile – Councilmember Ross Cunniff EHO Liaison Josh Birks, Economic Health & Redevelopment Director, Sustainability Services jbirks@fcgov.com 970-221-6324 This area of the City of Fort Collins boasts the highest public sector employee counts of any other district. Although the largest industry category in District 5 is Professional, Scientific and Technical Services, District 5 is also home to several of the City’s largest employers including Colorado State University, the US Department of Agriculture, and Tolmar. CSU Canvas Stadium is also the catalyst for redevelopment and addition of multiple student housing projects. In addition to the USDA, other Federal offices can be found here including the US Geological Survey and the Arapaho and Roosevelt National Forest. Healthcare in this area includes other large employers including Columbine Health Systems, and the CSU Health and Medical Center. A portion of a newly formed Business Improvement District (BID) in Midtown Fort Collins exists to create a sense of identity. The BID includes all commercial properties fronting College Avenue from Drake Road to Boardwalk Drive. The area of District 5 that the BID impacts runs from Drake Road to Swallow Road. District 5 also encompasses the newly formed URA boundaries, the redevelopment of the Spradley Barr site and future redevelopment of the Kmart site to the north. The busiest MAX station, Drake Road can be found here in part because of its Midtown location and ease of parking next to the vacant Kmart building. Businesses may find value in tax credits as the Enterprise zone overlays parts of this district. BY THE NUMBERS (2017) - QCEW 570 businesses and 14,995 employees work in District 5 22% 14% 11% 10% 7% 7% 6% 5% 3% 3% 3%3% 2%1%1%1%1% Industry % w/in District 5 Professional, Scientific and Technical Services Health Care and Social Assistance Accomodation and Food Services Retail Trade Other Services (except Public Administration) Real Estate and Rental and Leasing Finance and Insurance Construction Administrative and Support and Waste Mgmt and Remeditation Services Wholesale Trade City of Fort Collins • City Council Business Engagement Resource Kit • District Economic Profile 20 *QCEW excludes sole proprietors, unpaid family members, certain farm and domestic workers. RECOMMENDED BUSINESSES TO VISIT WITHIN LARGER NAICS CATEGORIES: Professional, Scientific and Technical Services • New Century Software • Hydrau Tech • Prometheus Applied Technologies Health Care and Social Assistance • Columbine Health Systems • Front Range Therapy Systems • Larimer Center for Mental Health • Educational Services • Colorado State University • Contemporary Dance Academy LLC • Colorado American & Chinese Professionals Finance and Insurance • Pawnee Leasing • Waddell & Reed Manufacturing • TOLMAR • Black Bottle Brewery Inc Retail Trade • Whole Foods • Wilburs • Ed Carroll Volkswagen • Light Center Information • Rocky Mountain Student Media Corp • Checkmark Software Inc Management of Companies and Enterprises • St Renatus Wholesale • Niner Inc • Ayzh Arts, Entertainment, and Recreation • Raintree Athletic Club • Fort Collins Soccer Club Public Administration • Department of Interior – Bureau of Reclamation • Department of Interior – US Geological Survey Other Services (except Public Administration) • Allnutt Funeral Services J& M Distributing Inc *Economic Health uses the North American Industry Classification System or NAICS (pronounced “nakes”) as a classification of business establishments by economic activity. 55% 9% 8% 7% City of Fort Collins • City Council Business Engagement Resource Kit • District Economic Profile 21 District 6 Economic Profile – Councilmember Emily Gorgol EHO Liaison Shannon Hein, Sr. Business Specialist, Economic Sustainability shein@fcgov.com 970-416-2294 This area of the City of Fort Collins boasts a diverse employment and industry mix. District 6 includes a variety of businesses and neighborhoods and has been a focal point for economic and redevelopment activities. District 6 is identified by areas of mixed-use with a range of retail and commercial services, office and employment and multi-family residential. Access to amenities such as MAX, parks, trail, restaurants and shopping, and arts and cultural venues have created opportunities and interest in redevelopment at Campus West and North College. The North College URA Plan Area is within District 6. Portions of District 6 are eligible for state enterprise zone tax credits for businesses and non-profits located within the designated areas. Additionally, east of North College Avenue from Vine Dr to north of Willox Lane are within the federal opportunity zone to incentivize private equity investments in business and real estate. BY THE NUMBERS (2017) - QCEW 836 businesses and 16,522 employees work in District 6 24% 13% 10% 10% 8% 6% 5% 5% 5% 4% 3% 2% 2%2% 2%1%0% 0% Industry % w/in District 6 Professional, Scientific, and Technical Services Accommodation and Food Services Health Care and Social Assistance Retail Trade Other Services (except Public Administration) Construction Real Estate and Rental and Leasing Finance and Insurance Administrative and Support and Waste Management and Remediation Services Wholesale Trade Manufacturing Educational Services Arts, Entertainment, and Recreation Management of Companies and Enterprises Information Transportation and Warehousing Public Administration Utilities City of Fort Collins • City Council Business Engagement Resource Kit • District Economic Profile 22 *QCEW excludes sole proprietors, unpaid family members, certain farm and domestic workers. RECOMMENDED BUSINESSES TO VISIT WITHIN LARGER NAICS CATEGORIES: Professional, Scientific and Technical Services • Northern Engineering Services • Terracon • Brendle Group • Linden Press • Actualize Marketing Health Care and Social Assistance • Evergreen Home Healthcare • Larimer Center for Mental Health • Salud Family Health Centers • SAVA • Elderhaus Educational Services • Poudre School District • English Language Institute in China • No Barriers • Fort Collins Digital Workshop Arts, Entertainment, and Recreation • Sounds of the Rockies • The Lyric • Hodi’s Half Note • Fort Collins Museum of the Arts Manufacturing • OtterBox • Growcentia • Xylem Design • Rocky Mountain Salsa Retail Trade • Jax • Discount Tire • Rocky Mountain Olive Oil Company • All Sports Trophies • Rams Bazaar • Ace Hardware Administrative and Support and Waste Management • Press One Customer Care • Detailed Lawn Care • Fortified Collaborations Construction • Phase II Company • Mark Young Construction • High Craft Builders Others • Blue Ocean • Sage Software • Team Fort Collins • Fort Collins Area Chamber of Commerce • Rocky Mountain Battery *Economic Health uses the North American Industry Classification System or NAICS (pronounced “nakes”) as a classification of business establishments by economic activity. FORT COLLINS AREA ECONOMIC SUMMARY Source: Unemployment Insurance Administration; Quarterly Census of Employment and Wages Data 0.0 1.0 2.0 3.0 4.0 5.0 6.0 7.0 Dec-15 Dec-16 Dec-17 Dec-18 Percent Fort Collins area United States 3.9 2.5 2.5 3.7 3.2 3.2 0.0 2.0 4.0 6.0 United States Fort Collins area Larimer Co. Dec-17 Dec-18 Source: U.S. BLS, Local Area Unemployment Statistics. Unemployment rates Source: U.S. BLS, Quarterly Census of Employment and Wages Source: U.S. BLS, Current Employment Statistics. Fort Collins area employment (numbers in thousands) Dec. 2018 Change from Dec. 2017 to Sep. 2018 Number Percent Total nonfarm 174.3 7.3 4.4 Mining, logging, and construction 11.9 0.7 6.3 Manufacturing 14.4 0.5 3.6 Trade, transportation, and utilities 29.1 1.3 4.7 Information 3.0 0.1 3.4 Financial activities 7.0 0.0 0.0 Professional and business services 20.5 0.2 1.0 Education and health services 18.3 0.7 4.0 Leisure and hospitality 21.9 2.0 10.1 Other services 6.3 0.2 3.3 Government 41.9 1.6 4.0 Updated March 19, 2019 Unemployment rates for the Fort Collins area, selected area counties, and the nation Fort Collins area, 3rd quarter 2018 (U.S. = $1,055; Area = $965) Average weekly wages for all industries by county Over-the-year changes in employment on nonfarm payrolls and employment by major industry sector 12-month percent changes in employment This summary presents a sampling of economic information for the area; supplemental data are provided for regions and the nation. Subjects include unemployment, employment, wages, prices, spending, and beneﬁts. All data are not seasonally adjusted and some may be subject to revision. Area deﬁnitions may dier by subject. For more area summaries and geographic deﬁnitions, see www.bls.gov/regions/economic-summaries.htm. Top 10 Industries Stock clerks and order ﬁllers Source: U.S. BLS, Consumer Expenditure Survey. Occupation Fort Collins Area United States Total, all occupations $24.01 $23.86 Computer hardware engineers 62.06 57.52 General and operations managers 50.84 59.35 Conservation scientists Registered nurses 33.83 35.36 33.22 31.18 Accountants and auditors 33.05 37.46 Computer user support specialists 27.53 26.03 Library technicians 16.28 17.07 Construction laborers 15.82 18.07 Retail salespersons 13.63 13.20 Tellers 13.47 13.89 13.27 13.20 Fast Food Cooks 11.13 10.39 Source: U.S. BLS, Occupational Employment Statistics, May 2017. 0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 Dec-15 Dec-16 Dec-17 Dec-18 Percent Mountain United States 12- month percent changes in ECI Source: U.S. BLS, Employment Cost Index. Private industry, June 2017 Mountain (1) United States Total compensation $33.06 $34.53 Wages and salaries 23.79 24.06 Total beneﬁts 9.27 10.48 Paid leave 2.26 2.41 Vacation 1.15 1.25 Supplemental pay 0.90 1.32 Insurance 2.38 2.74 Retirement and savings 1.17 1.35 Legally required beneﬁts 2.55 2.66 (1) Mountain includes AZ, CO, ID, MT, NM, NV, UT, and WY. Source: U.S. BLS, Employer Costs for Employee Compensation. HOUSING $23,271 33.9% HEALTH CARE $4,892 7.1% TRANSPORTATION $10,570 15.4% ALL OTHER $13,029 City of Fort Collins City Council Business Engagement Resource Kit Economic Health 4-1-2019 Background Community Level Engagement District Level Engagement Feedback Loop Addendums 1. Discussion Questions and Follow-up Card 2. Economic Snapshot 3. Business Profile Example 4. District Profiles City of Fort Collins • City Council Business Engagement Resource Kit 26 BACKGROUND The City Council Business Engagement Resource Kit is a deliverable of the Business Engagement Action Plan. The Resource Kit is a tool to support customized and strategic Council engagement, as part of the identified priority under Economic Health, Small Business Visibility and Business Retention and Expansion. Typically, when a new business locates in a community, it makes headline news. The reality is that existing businesses are the more significant job, and community, creator. That is why the City of Fort Collins Economic Health Office is focused on business retention and expansion (BRE). Maintaining active relationships demonstrates that the City is listening and recognizes this stakeholder group. There is no single right way to implement a BRE program. However, Council engagement is integral to cultivating relationships with businesses and adds value and builds trust. This document provides a mix of options to engage at both the community and district levels. You will also find a tool for an engagement feedback loop. This document will be updated and distributed on an annual basis. COMMUNITY LEVEL Community level engagement activities are viewed as broad strokes and ways to connect with multiple businesses at a time. To engage in an impactful manner, we recommend meeting the businesses where they are. Special Events What: High profile or impactful special events. Why: To connect with multiple businesses at one event while attending events that matter to our local businesses. How: The Economic Health Office has provided a list of recommended events below in 2018. EHO can handle registration logistics if applicable. Recommended special events to attend: • Fort Collins Area Chamber of Commerce Annual Dinner The Chamber Annual Dinner hosts members of the business community to celebrate successes and honor and recognize award winners of the Collins Award, Young Professional of the Year, Chamber Board of Directors, and Volunteer of the Year. • National Tourism Week Breakfast The 10th Annual National Tourism Week Breakfast celebrates all things tourism and mentions Economic Development Week and how the two impact each other. • EnvirOvation The City of Fort Collins recognition of ClimateWise businesses. • Small Business of the Year Awards The Fort Collins Area Chamber of Commerce recognizes small businesses for their workplace culture, employee relations, and community contributions. • Business Appreciation Breakfast The City of Fort Collins 7th annual event is a way to thank our local business community for choosing Fort Collins. Nearly 350 – 400 businesses attend this free event annually. • Northern Real Estate Conference, presented by the CSU Everitt Real Estate Center This event is a collaboration between the Colorado State University College of Business, Everitt Real Estate and the Northern Colorado Commercial Association of Realtors (NCCAR). The event includes residential and commercial trends as well as regional issues facing our community. City of Fort Collins • City Council Business Engagement Resource Kit 27 Association and Group Meetings and Events What: Monthly meetings and gatherings hosted by business associations and industry groups Why: To engage in specific issues and topics that are impacting local groups based on their region, industry, or purpose. How: The Economic Health Office can connect you to these groups and all would love to have your presence. Recommended business association meeting and events to attend: • North Fort Collins Business Association (NFCBA) The fourth Wednesday of every month at 7 a.m. at Innosphere (320 East Vine Drive) NFCBA is comprised of business and property owners in the North Fort Collins corridor to promote business interests through purpose of representation, improvement, and development. • South Fort Collins Business Association (SFCBA) The second Tuesday of the month from 7:30 – 9 a.m. at the Fort Collins Board of Realtors SFCBA provides an opportunity to get involved and shape issues of importance to the business community along College Avenue from Harmony to Prospect. • Innovation After Hours The second Thursday of the month from 4 – 6 p.m. at Innosphere (320 East Vine Drive) A regional educational networking event series featuring timely topics, startup and scale up success stories from high-tech entrepreneurs, and keynote speakers from industry, academia, and government sectors. • Local Legislative Affairs Committee (LLAC) Every Friday at 7:30 a.m. at the Fort Collins Area Chamber of Commerce LLAC is a standing committee of the Fort Collins Area Chamber of Commerce dedicated to collaborating with public and private stakeholders to create a favorable environment for business, thereby enhancing the quality of life of the entire community and region. The LLAC makes policy position recommendations on City and County issues on behalf of the Chamber Board of Directors. • Red Carpet Reception Every Tuesday and Thursday morning from 9-10 a.m. at the place of business The Red Carpet Committee is comprised of nearly 140 members who act as ambassadors when welcoming new Fort Collins Area Chamber of Commerce members. The Red Carpet Committee is a great way to learn about new businesses and engage in topical issues. Tours What: Tours on site for a specific Fort Collins business or organization. Why: To learn more about a business or celebrate as part of an event or grand opening, tours can be an excellent platform to connect and engage. How: Councilmembers can attend a tour upon invitation or can setup directly with a business. Economic Health can also extend invitations when we are notified of available tours or invitations. City of Fort Collins • City Council Business Engagement Resource Kit 28 Discussion Questions and Feedback Card What: Targeted questions to integrate into conversations with business owners at site visits or other engagement activities. The Economic Health Office has created 5x7 feedback cards that will complement all engagement activities and hard copies will be provided to each councilmember to use on a regular basis. Why: To provide a tool to help guide the discussion and gain insight/feedback from businesses. These cards are used to capture comments, suggestions, or concerns from the business community and allow City staff to follow-up, as needed. How: Three questions are listed on the card for Councilmembers to note comments and inquires from activities. Industry Roundtable Events What: Industry Roundtable events are held quarterly and are industry specific discussions with C-Level executives around focused topics. Why: The purpose of these events is to learn about topics and issues that impact specific industries. How: City Council will be invited to attend and will also receive a follow-up regarding trends and discussion points after the event. Focus Areas: 1. Real Estate/Development 2. Primary Employment 3. Manufacturing 4. Software/Hardware 5. Emerging Clusters 6. Minority-Owned Businesses (includes Veteran- and Women-Owned as well) Annual Economic Snapshot What: The annual Economic Snapshot provides a framework of top industries, workforce, and the economic health of the community. The Snapshot is for the Fort Collins-Loveland Metropolitan Statistical Area (MSA). Why: This tool will provide insight into the economy and issues and challenges our businesses are facing. How: The snapshot is included in Addendum 2 below. Highlights from the report: • Unemployment rates for Fort Collins-Loveland MSA are hovering in the 3.2% range. A low unemployment rate is a good thing, but it can also be too low. A natural rate of unemployment is estimated to be between 4.5 percent and 5 percent. Both fiscal and monetary policymakers use the natural rate of unemployment as the goal of full unemployment. If everyone has a job, it’s harder to have fluidity, move around, and find people to replace positions to allow others to move up or over. • Fort Collins Top 10 Employers is based on information from QCEW, BizWest Book of Lists and others. Due to the sensitive nature of the information, these numbers are rounded to the nearest hundredth. • 33.9% of Fort Collins residents’ income is spent on housing. This figure is an average of the entire Mountain-Plains region according to the Bureau of Labor Statistics (BLS). City of Fort Collins • City Council Business Engagement Resource Kit 29 Business Survey Results What: A statistically valid, nationally benchmarkable survey was deployed in the fall to 4,633 businesses. Over 500 responses were received, for a response rate of 12%. Why: To assess satisfaction and adjust tour service delivery based on results, understand where we rank among other communities and have strong data regarding our efforts. Council can use the results to incorporate into talking points. How: The survey results will be broken out by area of the City and include national benchmark rankings against other communities. The survey results help the City assess satisfaction and adjust City service delivery based on the results. The survey results will also be adapted into the Quarterly Strategy Maps. Episodic versions of the survey will also be deployed including a targeted annual small business survey funded for 2018. City of Fort Collins • City Council Business Engagement Resource Kit 30 DISTRICT LEVEL District level engagement activities are viewed as targeted ways to connect with multiple businesses at a time. Much like community level activities, we recommend meeting the businesses where they are, however these tend to be more intimate than a traditional event. Site Visits What: Business visits at the company location as a 1x1 or 2x1 with company and City leadership. Why: Business site visits help create relationships with company leadership and C-Level executives, provide opportunities to discuss high-level topics and create engaging discussion. How: Business site visits can be scheduled individually by the Councilmember or in conjunction with an already scheduled visit the Mayor, City Manager, Chief Sustainability Officer or Economic Health Director. The Economic Health team can provide contact information or data by request when available on a specific target company. A one-page business profile before the visit can also be distributed if available. Feedback should be documented and shared with CMO for data input. Any site visits scheduled should be communicated with EHO or CMO to ensure a site visit hasn’t been recently made or is already scheduled. This allows for continuous improvement and consistent processes and feedback loop. See Addendum 3 for an example of a business profile. Business Listening Sessions What: This type of event provides an intimate opportunity for small and medium-sized businesses to access the Mayor, City Manager, and/or City Council. Why: Business listening sessions are a great complement to citizen listening sessions. A business listening session increases City leaderships accessibility to the small and medium-sized business community and enhances Council’s understanding of issues facing this business segment in a small- group setting. How: City Council can choose to attend organized listening sessions with Mayor and City Manager in 2019 or organize an independent business listening session organized by a Councilmember. Council will be notified of upcoming business listening sessions scheduled with Mayor and City Manager. If an independent business listening session is scheduled by a Councilmember, that individual Councilmember will schedule, contact CPIO to promote, and informs CMO of date and location. A member of the Economic Health Team will support Council by attending one business listening session per year for each Councilmember, can provide guidance on dates and venue options and work with CMO to track and record feedback or follow-up. City of Fort Collins • City Council Business Engagement Resource Kit 31 DISTRICT PROFILES What: A GIS map of each district has been included with the following information: • Top employers in the district • Quarterly wages for each employer in that district • Average number of employees at each top employer • Total number of employees in the district • Total quarterly wages in the district Why: To provide a snapshot of top businesses and wages, giving each Councilmember more knowledge about each district. This is one tool to use to better engage with businesses in each district. How: The district profiles were created using the confidential 2017 Quarter 4 data from the Quarterly Census of Employment and Wages (QCEW) provided by the Bureau of Labor Statistics. For more information about this data source, visit https://www.bls.gov/cew/. 19.0% TOTAL: $68,602 FOOD $8,982 13.1% PERSONAL INSURANCE & PENSIONS $7,858 11.5% Fort Collins Top 10 Employers Colorado State University . . . . . . . 7,200 Poudre R-1 School District . . . . . . . 4,500 Poudre Valley Hospital . . . . . . . . . 4,100 City of Fort Collins . . . . . . . . . . . 2,200 Larimer County . . . . . . . . . . . . . 1,700 Broadcom (Avago Technologies) . . 1,500 Woodward, Inc . . . . . . . . . . . . . 1,300 Otter Products . . . . . . . . . . . . . 1,000 Department of Agriculture . . . . . . 740 Tolmar Inc . . . . . . . . . . . . . . . . 650 Sources: various, including BizWest Book of Lists, CDLE, Labor Market Information, newspaper articles, and annual reports Average annual spending and percent distribution for selected categories Employer costs per hour worked for wages and selected employee beneﬁts by geographic division Over-the-year changes in wages and salaries Average hourly wages for selected occupations HARMONY TRILBY LEMAY TIMEBERLINE TAFT HILL OVERLAND COLLEGE SHEILDS HORSETOOTH DRAKE MULBERRY PROSPECT VINE WILLOX Poudre R-1 School District Poudre Valley Hospital City of Fort Collins Larimer County Broadcom (Avago Technologies) Otter Woodward, Inc Products US Department of Agriculture Tolmar Inc Colorado State University Educational Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15,000 Food Services and Drinking Places . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11,000 Professional, Scientiﬁc, and Technical Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8,000 Ambulatory Health Care Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7,000 Administrative and Support Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6,000 Executive, Legislative, and Other General Government Support . . . . . . . . . . . . . . . . . . . . . . . . 4,000 Specialty Trade Contractors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4,000 Computer and Electronic Product Manufacturing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2,000 Social Assistance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2,000 General Merchandise Stores . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2,000 LARIMER $965 Source: U.S.BLS, Current Employment Statistics. 28% 14% 13% 9% 7% 6% 6% 4% 2% 2% 2% 2% 2%1% 1%1%1%0% % Employment in District 6 Educational Services Accommodation and Food Services Public Administration Health Care and Social Assistance Retail Trade Manufacturing Professional, Scientific, and Technical Services Construction Finance and Insurance Other Services (except Public Administration) Wholesale Trade Administrative and Support and Waste Management and Remediation Services Information Real Estate and Rental and Leasing Arts, Entertainment, and Recreation Transportation and Warehousing Management of Companies and Enterprises Utilities 5% 4% 3%2% 1%1%1%1% 1% 1% 0% 0% 0% % of Employment w/in District 5 Educational Services Health Care and Social Assistance Accomodation and Food Services Retail Trade Manufacturing Professional, Scientific and Technical Services Public Administration Administrative and Support and Waste Mgmt and Remeditation Services Finance and Insurance Real Estate and Rental and Leasing Other Services (except Public Administration) Other Services (except Public Administration) Construction Professional, Scientific, and Technical Services Finance and Insurance Wholesale Trade Arts, Entertainment, and Recreation Mining, Quarrying, and Oil and Gas Extraction Agriculture, Forestry, Fishing and Hunting Real Estate and Rental and Leasing Manufacturing Information Transportation and Warehousing Management of Companies and Enterprises Professional, Scientific and Technical Services Health Care and Social Assistance Retail Trade Real Estate and Rental and Leasing Finance and Insurance Wholesale Accommodation and Food Services Other Services (except Public Administration) Construction Administrative and Support and Waste Management and Remediation Services Manufacturing Arts, Entertainment, and Recreation Information Management of Companies and Enterprises Transportation and Warehousing Educational Services Agriculture, Forestry, Fishing and Hunting % Employment in District 2 Retail Trade Administrative and Support and Waste Management and Remediation Services Accommodation and Food Services Health Care and Social Assistance Professional, Scientific, and Technical Services Real Estate and Rental and Leasing Finance and Insurance Other Services (except Public Administration) Utilities Manufacturing Information Educational Services Construction Wholesale Trade Transportation and Warehousing Arts, Entertainment, and Recreation Management of Companies and Enterprises Agriculture, Forestry, Fishing and Hunting Mining, Quarrying, and Oil and Gas Extraction Agriculture, Forestry, Fishing and Hunting Mining, Quarrying, and Oil and Gas Extraction 4% 3% 3% 2% 2% 2%1% 1%1%1%1% 0% % Employment in District 1 Health Care and Social Assistance Manufacturing Accommodation and Food Services Public Administration Retail Trade Professional, Scientific, and Technical Services Construction Administrative and Support and Waste Management and Remediation Services Other Services (except Public Administration) Wholesale Trade Educational Services Information Arts, Entertainment, and Recreation Real Estate and Rental and Leasing Management of Companies and Enterprises Finance and Insurance Transportation and Warehousing Agriculture, Forestry, Fishing and Hunting Mining, Quarrying, and Oil and Gas Extraction Utilities Utilities Management and Remediation Services Construction Other Services (except Public Administration) Finance and Insurance Information Real Estate and Rental and Leasing Wholesale Trade Arts, Entertainment, and Recreation Transportation and Warehousing Management of Companies and Enterprises e l l l l l l l l DISTRICT - 1 Larimer County University of Colorado Health University of Colorado Health University of Colorado Health New Belgium Brewing Anheuser Bush Woodward l Top 5 Employers Council District Boundary City Limits Top 5 Major Employers In District 1- 2018