HomeMy WebLinkAboutMemo - Mail Packet - 10/16/2018 - Memorandum From Lisa Rosintoski Re: Follow-Up From Leadership Planning Team Request From October 8, 2018 Re: Utilities Affordability Portfolio OutreachUtilities
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222 Laporte Ave.
PO Box 580
Fort Collins, CO 80522-0580
970.212.2900
V/TDD: 711
utilities@fcgov.com
fcgov.com/utilities
DATE: October 9, 2018
TO: Mayor Troxell and Councilmembers
FROM: Lisa Rosintoski, Deputy Director, Utilities Customer Connections
THROUGH: Darin Atteberry, City Manager
Jeff Mihelich, Deputy City Manager
Kevin Gertig, Utilities Executive Director
RE: Leadership Planning Team Request - Utilities Affordability Portfolio Outreach
This memo is in response to the October 8 Leadership Planning Team request on how customers are
informed about available programs within the Utilities Affordability Portfolio. Below are the identified
outreach tactics and associated metrics for 2018.
Bottom Line:
The Utilities Affordability Portfolio outreach is an annual campaign to educate customers regarding the
programs that provide direct and indirect financial assistance and education for at risk populations. The UAP
campaigns achieve increased donations to the Payment Assistance Fund, and increased program participation
year over year.
2018 Outreach Overview
Outreach Type Description Reach
Bill Insert/City News
Various print pieces sent through Utility bills to
all customers
10 individual pieces/touches to ~49,000
customers each time
Community Events Relevant community-attended events 22 events/presentations
Direct Mail/Email
Targeted to: LEAP participants, MAP/SAP
customers, PAF donors
>10 individual targeted communication to
~3000 customers
General Outreach
IVR message, distributed posters, external
newsletters, press release, etc
>16 general community outreach awareness
and promotion
Lobby Presence
Bilingual staff member/volunteer hosted info
booth at 222 Laporte Ave 17.75 staff hours over 2-month period
Partnerships
Agencies and partner communications in
person and via email >60 agencies/partners contacted
Social Media
Comprehensive social media
(Facebook)campaigns September through April
>10 social media ads/promos reaching 16,176
people
Utilities Website UAP web pages up year-round updates, seasonal promotions
cc: Gretchen Stanford, Community Engagement Manager
Crystal Shafii, Program Coordinator Supervisor
DocuSign Envelope ID: 03E32C0D-8E53-4831-BCD6-B491499CAA11
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