HomeMy WebLinkAboutMemo - Mail Packet - 8/8/2017 - Memorandum From Lisa Rosintoski And John Phelan Re: Shelton Group Blog Highlights Fort Collins Utilities Energy Efficiency LeaderUtilities
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700 Wood Street
PO Box 580
Fort Collins, CO 80522
970.221.6700
970.221.6619 – fax
V/TDD 711
utilities@fcgov.com
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M E M O R A N D U M
DATE: 8/2/2017
TO: Mayor Troxell and Councilmembers
THRU: Darin Atteberry, City Manager
Kevin R. Gertig, Utilities Executive Director
FROM: Lisa Rosintoski, Customer Connections Manager
John Phelan, Resource Conservation Manager
RE: Shelton Group Blog Highlights Fort Collins Utilities’ Energy Efficiency Leader
ATT: Blog Article: Shelton, Suzanne. “The Energy Efficiency Model Every Utility
Should Be Following”. Web blog post. 2017 Shelton Group Inc., 27 July 2017.
https://sheltongrp.com/posts/the-energy-efficiency-model-for-utilities
Shelton Group, a leading marketing communications firm based in Knoxville, Tennessee that
focuses exclusively on energy and the environment, publishes a weekly blog and other digital
content that is viewed by national industry leaders. Fort Collins Utilities was recently highlighted
in the blog as a “company that is on the leading edge” of energy efficiency. Specifically, the
article highlights how Utilities implemented strategies to overcome customer barriers by
simplifying the home energy improvement process, which increased program participation and
energy savings. These strategies included targeted marketing tactics for increased program
enrollment, collaboration with local contractors to establish quality installation standards and
best pricing for customers, and good/better/best installation package options for customers to
choose. Utilities piloted the new approach with revised strategies in 2016 and, due to its success,
incorporated into the Efficiency Works – Home program offering in 2017. Also noted in the blog
is a link to a new Department of Energy Better Buildings case study highlighting Fort Collins
Utilities’ use of community-based social marketing.
This national recognition of this innovative and successful efficiency program brings with it
continued focus on the City‘s energy and climate goals, our ongoing focus on continuous
improvement and may also spur additional business interest in supporting the community to
reach our goals.
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