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HomeMy WebLinkAboutMemo - Mail Packet - 5/23/2023 - Presentation From Cynthia Eichler, Visit Fort Collins, Re: Brand Reveal Slides Per May 15, 2023 Leadership Planning Team NotationDATE: May 18, 2023 TO: Mayor & City Council FROM: Cynthia Eichler, Visit Fort Collins RE: Follow up from LPT request for Brand Reveal slides. /sek WELCOME A Special Thank You to 2021 City Council Members Wade Troxell, Mayor Ross Cunniff Kristin Stephens Melanie Potyondy Susan Gutowsky Julie Pignataro Emily Francis A Special Thank You to 2022 City Council Members Jeni Arndt, Mayor Susan Gutowsky Julie Pignataro Tricia Canonico Shirley Peel Kelly Ohlson Emily Francis A Special Thank You to the 2021 Visit Fort Collins Board of Directors Gary Ozzello, Canvas Credit Union Kate Cooper, Ginger & Baker Molly Skold, East Campus Realty, LLC Jennifer Wright, CSU Daylan Figg, Larimer County Sandi Fredrickson, Fort Collins Marriott George Prine, The Armstrong Hotel Abbie Stout, Edwards House Bethany Cloud, Odell Brewing, CO Daniel Benton, Fort Collins Hilton Lauren Gleason, CSU Sean Godbey, Old Town Spice Shop Amanda King, City of Fort Collins Matt Robenalt, DDA A Special Thank You to the 2022 Visit Fort Collins Board of Directors Molly Skold,East Campus Realty, LLC Mike Hooker,CSU Daylan Figgs,Larimer County Gary Ozzello,Canvas Credit Union Kate Cooper,Ginger & Baker Sandi Fredrickson,Fort Collins Marriott George Prine, The Armstrong Hotel Matt Robenalt,DDA Abbie Stout, Edwards House Bethany Cloud, Odell Brewing, CO Clyde Wood, McWhinney Daniel Benton,Fort Collins Hilton Lauren Gleason, CSU Sean Godbey, Old Town Spice Shop Amanda King, City of Fort Collins A Special Thank You to the 2023 Visit Fort Collins Board of Directors Kate Cooper, Ginger & Baker Molly Skold, East Campus Realty, LLC Mike Hooker, CSU Daylan Figgs, Larimer County Gary Ozzello, Canvas Credit Union George Prine, The Armstrong Hotel Conor McGrath, The Ranch Bethany Cloud, Odell Brewing Company Clyde Wood, McWhinney Daniel Benton, Fort Collins Hilton Lauren Gleason, CSU Sean Godbey, Old Town Spice Shop Amanda King, City of Fort Collins Matt Robenalt, DDA A Special Thank You to the 2022 Tourism Improvement District Board of Directors George Prine, The Armstrong Hotel Danielle Lowry,Hampton Inn Abbie Stout, Edwards House Daniel Benton,Fort Collins Hilton Sandi Fredrickson,Fort Collins Marriott A Special Thank You to the 2023 Tourism Improvement District Board of Directors George Prine, The Armstrong Hotel Danielle Lowry, Hampton Inn Abbie Stout, Edwards House Daniel Benton, Fort Collins Hilton Carl Pratt, The Elizabeth Hotel A Special Thank You to Jennifer Poznanovic –Senior Revenue & Project Manager John Duval –Deputy City Attorney Clay Frickey –Interim Planning Manager City team members who assisted with launching the TID A Special Thank You to Kelly DiMartino –City Manager SeonAh Kendall –Director of Economic Health Amanda King–Communications Director Visit Fort Collins Team Members Cynthia Eichler, President/CEO Melissa Draxler, Director of Business Administration Marshall Floyd, Visitor & Conference Services Manager Erik Barstow, Vice President of Sales Bri Seifert, Sales Manager Marci Kurronen, Sales Manager Katy Schneider, Vice President of Marketing Abby Davidson, Partnership Manager Laura Smith, Marketing Manager Considered one of the travel industry’s top minds in marketing and strategic planning, Clayton Reid has worked with companies around the world for over two decades. He is responsible for MMGY Global’s overall vision and leads the company’s $60 million marketing communications practice across six countries and 10 offices. Heavily involved with industry advocacy, Clayton is a sought-after speaker and has been featured by news organizations such as Bloomberg, NPR, The Wall Street Journal, The New York Times and CNN. He has served on boards including The United States Travel Association, The New York City Hospitality Council and The World Alpine Ski Championships, and he is a strategic council member of Gerson Lehrman Group (GLG) in their travel advisory practice. Clayton has twice been awarded the American Express Steven Harvey Achievement Award for Marketing and has been selected for the exclusive Arthur Page Society. In 2021, the Hospitality Sales & Marketing Association International (HSMAI) distinctly honored Clayton with a Lifetime Achievement Award. An advocate for sustainability and social cause in travel, he has also been featured by Skift and Forbes for MMGY Global’s international push to make travel a platform for equality and understanding. Clayton Reid Executive Chairman Stewart Colovin EVP, Global Brand Strategy Stewart leads MMGY Global’s brand strategy efforts. He has created brands for destinations, hotel companies, attractions and sports franchises around the world, including Vancouver, Cleveland, Bermuda, Los Cabos, Homewood Suites by Hilton, The Rock & Roll Hall of Fame and the Cleveland Cavaliers. Prior to MMGY Global, he served as international creative director at Dentsu, Inc. in Tokyo. He has received awards at the most prestigious advertising competitions, including Best of Show at the HSMAI Adrian Awards, twice. The Brand Promise is what your brand can deliver each, and every day. It is a promise of what people can expect when they interact with your brand. It is something all staff members and partners should understand and know how to fulfill.