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HomeMy WebLinkAboutMemo - Mail Packet - 4/19/2022 - Memorandum From Seve Ghose Re: Community Services Introduces New Youth Playpass Community Services 215 North Mason Street Third Floor PO Box 580 Fort Collins, CO 80522 970-221-6263 fcgov.com/communityservices MEMORANDUM DATE: April 12, 2022 TO: Mayor Arndt and City Councilmembers THRU: Kelly DiMartino, Interim City Manager Kyle Stannert, Deputy City Manager FROM: Seve Ghose, Director of Community Services RE: Community Services Introduces New Youth PlayPass The purpose of this memo is informational to share with Council an exciting new pass program being rolled out for the summer, the Youth PlayPass. Designed to keep youth engaged and connected throughout the summer, the pass offers flexibility to visit various recreation and cultural facilities around town and participate in fun and educational activities. Regularly priced at $100, reduced fee passes are available for $30 to qualifying households. Qualifications are determined through the Reduced Fee Program process that is followed for all Recreation activities, and overarching goals around income-qualifying programs and access. Benefits of the Youth PlayPass include: Daily drop in admission to recreation facilities Admission during select hours to City Park Pool Small bucket of balls at City golf courses for the driving range Daily admission to the Fort Collins Museum of Discovery Daily admission to the Gardens on Spring Creek Youth PlayPasses are on sale now at recreation facilities for $100 and will be active this summer from Memorial Day through Labor Day. Page 2 of 2 This year, pass sales will be limited to 500 as it is a pilot year for the pass. The goal for future years is to expand participation to include area non-profits, private businesses, nearby municipalities, and educational institutions (CSU) for a combined regional benefit for the community. Having successfully launched this program in three cities, the goal is not only to generate revenue, but share the story of Community Services to the greater community, with the intent that they register for future programs in greater numbers. Program registration growth as high as 45% was experienced in prior organizations where similar programs were implemented. The benefits are clear as youth are able to participate in safe and fun learning environments while they are out of structured school for the summer, and the City gets to play an integral role in building community and goodwill. Please visit for more information. Items attached PlayPass card sample Rack card (English and Spanish) Promotional Flyers (English and Spanish)