HomeMy WebLinkAboutCOUNCIL - AGENDA ITEM - 12/03/2019 - RESOLUTION 2019-108 APPROVING THE MIDTOWN BUSINESSAgenda Item 9
Item # 9 Page 1
AGENDA ITEM SUMMARY December 3, 2019
City Council
STAFF
Clay Frickey, Redevelopment Program Manager
John Duval, Legal
SUBJECT
Resolution 2019-108 Approving the Midtown Business Improvement District 2020 Budget and Operating Plan.
EXECUTIVE SUMMARY
The purpose of this item is to approve the Midtown Business Improvement District (BID) 2020 budget and
operating plan. The Midtown BID includes parcels fronting South College Avenue from Drake Road in the
north to Boardwalk Drive in the south, as well as those fronting East Foothills Parkway between East Swallow
Road and South College Avenue.
STAFF RECOMMENDATION
Staff recommends adoption of the Resolution.
BACKGROUND / DISCUSSION
On December 5, 2017, City Council adopted Ordinance No. 165, 2017, creating and establishing the Midtown
Business Improvement District (BID), approving the BID’s initial budget and operating plan, and appointing the
BID’s initial board of directors. On November 6, 2018, a TABOR election regarding the formation of the BID
passed unanimously.
The City Council created the BID under, and in accordance with, the Business Improvement District Act in Part
12 of Article 25 in Title 31 of the Colorado Revised Statutes. Section 31-25-1211 of the Act requires that the
Council review and either approve or disapprove by December 5th the BID’s budget and operating plan for
each upcoming fiscal year. The BID has submitted its proposed 2020 Budget and Operating Plan for Council’s
consideration and approval. The Resolution, if adopted by Council, approves the BID’s 2020 Budget and
Operating Plan. The 2020 Budget and Operating Plan are attached to Resolution 2019-108 as Exhibit A.
The BID’s Vision for Midtown
Midtown has recently seen significant change. With the opening of the new Foothills Mall and significant
investment taking place throughout the corridor, stakeholders envision a refreshed future for the District, one
that continues to invigorate the area with destination retail, higher-density development, commercial
opportunities and unique urban living opportunities. A distinctive identity, placemaking, events, activities and
people-oriented uses will create a new shopping and entertainment hub in the heart of Fort Collins, providing
distinctive options and opportunities for locals and visitors to the community.
The BID’s Role in Midtown
The development of the Midtown BID provides an opportunity to create a sustainable funding source to
leverage public sector investments and provide private sector stakeholders in the area with a stronger platform
Agenda Item 9
Item # 9 Page 2
through which to advocate for-and directly fund-needed improvements as Midtown comes into a new era. The
Midtown BID aims to:
• Create a collective voice to accomplish the goals of the neighborhood, provide leadership for the
neighborhood, and champion the vision of Midtown.
• Serve as the activator of the Midtown neighborhood, providing programming, marketing and activities year-
round.
• Purposefully improve and advance Midtown and facilitate economic growth and overall increased vitality in
Midtown.
• Develop and establish Midtown’s character and personality, communicate it succinctly, and bring it to life.
• Create synergistic relationships with the City of Fort Collins to create an accessible and desirable place for
locals and visitors.
• Find interesting, active and creative uses for shops, sidewalks and open spaces that can boost the
economy, thus diversifying the mix and adding new business opportunities.
• Provide awareness, recognition, promotion and education about Midtown.
• Keep Midtown safe, clean and welcoming.
• Be an administrative umbrella that brings the neighborhood together and maximizes funding opportunities
for the future of Midtown.
BID Boundaries
The Midtown BID includes parcels fronting South College Avenue from Drake Road in the north to Boardwalk
Drive in the south, as well as those fronting East Foothills Parkway between East Swallow Road and South
College Avenue in the City of Fort Collins, County of Larimer, State of Colorado.
BID Assessment Method and Budget
The BID utilizes an assessment method that is based upon linear frontage of a property on College Avenue
and Foothills Parkway within the BID boundary. The initial assessment is $10 per linear foot, annually. Only
commercially assessed properties are included. The BID will raise approximately $159,747 in 2020.
2020 Proposed BID Budget and Services
The following table lays out the proposed 2020 budget for the Midtown BID:
Table 1
2020 Midtown BID Budget
Expenditure Budget Amount
Management and Business Support
Hiring effective staff or consultants to support the board and administer
the programs and projects is critical for the BID.
$15,000
Branding and Identity
In 2020, focus will continue to be the development of a brand identity,
brand standards, and an implementation plan.
$25,000
Wayfinding Strategy/Plan
In 2020, the BID will continue work towards developing a design plan for
district wayfinding signage, as well as a siting plan. Implementation won’t
likely be able to begin until late 2020/early 2021 (unless other funds can
be leveraged), but this plan will aim to build off of the branding plan.
$33,000
Agenda Item 9
Item # 9 Page 3
Events
No events were held in year one. However, going forward, a focus will
be on consolidating events into one calendar, supporting and helping
to brand existing events as BID events, and leveraging fundraising
and other financial support to develop new events as deemed
appropriate.
$10,000
Placemaking
Investing in placemaking in 2020 will make a critical visible impact on
the district, and be a good way to demonstrate to stakeholders that the
BID is advancing projects with their investment. This is also a good
place for the BID to leverage City and other funding to implement
notable urban projects. 2020 projects will focus on identifying and
implementing quick win projects and identifying longer-term needs that
can be delivered in future years of the BID operations.
$95,000
Other Expenditures
These may include:
• Legal costs
• Accounting
• Insurance
• Repayment of start-up expenses
• Web site
$25,700
TOTAL 2020 BUDGET $203,700
Exhibit A to the Resolution provides a comprehensive overview of the BID’s finances.
BID Bonding
As allowed by law, the BID may issue bonds or other multiple-year financial obligations only if the BID is
authorized to do so by its operating plan, budget and its voters in a future election. The election must comply
with all applicable state requirements, including the TABOR Amendment, and would limit the amount of debt
that may be issued to no more than the amount that is approved by the BID voters.
BID Board Members
Per Ordinance No. 165, 2017, the Midtown BID Board consists of nine members appointed by the Mayor and
confirmed by City Council. The Board presents the following members for Council’s consideration as part of
this resolution:
a. John Hoxmeir for a term ending December 31, 2021,
b. Rayno Seaser for a term ending December 31, 2020,
c. Mike Dellenbach for a term ending December 31, 2020,
d. David Fritzler for a term ending December 31, 2020,
e. Spiro Palmer for a term ending December 31, 2020,
f. Luke McFetridge for a term December 31, 2021,
g. Patrick Bunyard for a term ending December 31, 2021,
h. Lauren DeRosa for a term ending December 31, 2020, and
i. Carrie Baumgart for a term ending December 31, 2020
CITY FINANCIAL IMPACTS
The Resolution has no impact on the City’s financials.
Agenda Item 9
Item # 9 Page 4
ATTACHMENTS
1. Midtown BID Boundary Map (PDF)
SCollegeAve
W Horsetooth Rd
E Swallow Rd
Boardwalk Dr
W Drake Rd
Landings Dr
John
F Kennedy Pkwy
E Horsetooth Rd
SMaso
n
S
t
E Drake Rd
W Boardwalk Dr
E Foothills Pkwy
II³I
9725308010
9726423003
9725222001
9726122001
9725243001
9725244001
9726123002
9725222004
9725222005
9726124001
9726127001
9725222007
9725222008
9725222010
9725222012
9725222015
9725222016
9726127004
9726114001
9725312002
9726100034
9726100016
9726100022
9726415001
9726414001
9726414003
9726414011
9736205005
9736205025
9726131001
9726132001
9726137001
9726137002
9726139001
9735109005
9725267002
9725267001
9725267003
9726138001
9735110001
9735110002
9736215001
9736215003
-1-
RESOLUTION 2019-108
OF THE COUNCIL OF THE CITY OF FORT COLLINS
APPROVING THE MIDTOWN BUSINESS IMPROVEMENT
DISTRICT 2020 BUDGET AND OPERATING PLAN
WHEREAS, on December 5, 2017, the City Council adopted Ordinance No. 165,
2017, creating the Midtown Business Improvement District (the “District”) in accordance with
the provisions of the Business Improvement District Act in Part 12 of Article 25 in Title 31 of
the Colorado Revised Statutes (the “Act”); and
WHEREAS, the City Council also appointed the District’s initial board of directors
(the “District Board”) in Ordinance No. 165, 2017; and
WHEREAS, the District Board has approved and submitted to the City Clerk the
District’s 2020 Operating Plan and Proposed Budget, which is attached hereto as Exhibit “A”
and incorporated herein by reference (the “2020 Budget and Operating Plan”); and
WHEREAS, Section 31-25-1211 of the Act provides that the City Council shall either
approve or disapprove the 2020 Budget and Operating Plan by December 5, 2019 and, if
approved, the District’s services, improvements and financial arrangements for 2020 are to
conform as far as practicable to the 2020 Budget and Operating Plan unless amended with the
City Council’s prior approval; and
WHEREAS, the City Council has reviewed the 2020 Budget and Operating Plan and
finds and determines that it satisfies the requirements of the Act and should be approved.
NOW, THEREFORE, BE IT RESOLVED BY THE COUNCIL OF THE CITY OF
FORT COLLINS as follows:
Section 1. That the City Council hereby makes and adopts the determinations and
findings contained in the recitals set forth above.
Section 2. That the District’s 2020 Budget and Operating Plan is hereby approved
and, as required by the Act, the District’s 2020 services, improvements and financial
arrangements shall conform as far as practicable with the 2020 Budget and Operating Plan.
Passed and adopted at a regular meeting of the Council of the City of Fort Collins this 3rd
day of December, A.D. 2019.
_________________________________
Mayor
ATTEST:
_____________________________
City Clerk
Midtown Business Improvement District
City of Fort Collins, Colorado
2020 Operating Plan and Proposed Budget
BID NAME
Midtown Business Improvement District (BID).
LEGAL AUTHORITY
A BID in Colorado is organized pursuant to the Business Improvement District Act, Section 31-25-
1201 et seq., Colorado Revised Statutes. A BID is legally created via the following process:
Stakeholders acquire petition signatures of commercial property owners representing a
majority of the total assessed value and a majority of the total acreage of the proposed
BID area.
The City adopts an ordinance establishing the district, following notice and a public
hearing.
ABOUT MIDTOWN
Midtown is a growing, thriving hub in central Fort Collins. The properties adjacent to College
Avenue, from approximately Drake south to Boardwalk, as well as the Foothills Mall, make up
Midtown. In total, the corridor spans slightly over one and a half miles. Today, Midtown is an
active place with a wide range of commercial activities and a limited amount of residential and
institutional uses. Automobile dealerships make up a significant portion of the business mix, while
big box retailers, and in-line strip retail characterize the shopping offer. Within the last few years,
there has been renewed commitment to and interest in supporting a revitalized Midtown with a
focus on a long-term strategy to support the strength of the district, both physically and
economically.
THE VISION FOR MIDTOWN
Midtown has recently seen significant change. With the opening of the new Foothills Mall and
significant investment taking place throughout the corridor, stakeholders envision a refreshed
future for the district, one that continues to invigorate the area with destination retail, higher-
density development, commercial opportunities, and unique urban living. A distinctive identity,
placemaking, sub-district identity development, events, activities and people-oriented uses will
create multiple new shopping and entertainment areas in the heart of Fort Collins, providing
distinctive options and opportunities for locals and visitors to the community. Historically
characterized as the strip retail corridor of Fort Collins, the emerging vision of Midtown will
incorporate urban redevelopment, urban design, and enhanced pedestrian spaces to begin a long
term transition to a place where citizens need to go for services but want to stay once they arrive.
Continuous BID and City investment in revitalization will ensure the City’s Comprehensive Plan
(City Plan) of the corridor will be realized and the retail core of the community will be stable.
EXHIBIT A
Midtown Business Improvement District
2020 Operating Plan and Proposed Budget
Page 2 of 7
THE BID’S ROLE IN MIDTOWN
The development of the Midtown BID provides an opportunity to create a sustainable funding
source to leverage public sector investments and provide private sector stakeholders in the area
with a stronger platform through which to advocate for – and directly fund – needed
improvements as Midtown comes into a new era. The Midtown BID aims to:
Create a collective voice to accomplish the goals of the neighborhood, provide leadership
for the neighborhood, and champion the vision of Midtown.
Serve as the activator of the Midtown neighborhood, providing programming, marketing
and activities year-round.
Purposefully improve and advance Midtown urban design to facilitate economic growth
and overall increased vitality in Midtown.
Develop and establish Midtown’s character and personality, communicate it succinctly,
and bring it to life. A custom logo is being developed and specific character elements are
being added to enhance the sense of place. Working with the City’s previously developed
Midtown Plan and Midtown in Motion Plan, various improvements are envisioned over
the next 10-15 years that will transform the Midtown Corridor from classic suburban strip,
to vital exciting urban form.
Create synergistic relationships with the City of Fort Collins to create an accessible and
desirable place for locals and visitors.
Find interesting, active and creative uses for shops, sidewalks and open spaces that can
boost the economy, thus diversifying the mix and adding new business opportunities.
Provide awareness, recognition, promotion and education about Midtown.
Keep Midtown safe, clean and welcoming.
Be an administrative umbrella that brings the neighborhood together and maximizes
funding opportunities for the future of Midtown.
BID BOUNDARIES
The Midtown BID includes parcels fronting South College Avenue from Drake Road in the north
to Boardwalk Drive in the south, as well as those fronting East Foothills Parkway between East
Swallow Road and South College Avenue in the City of Fort Collins, County of Larimer, State of
Colorado.
BID SERVICES
The specific types of services that the BID will fund were developed and prioritized by the business
and property owners of Midtown, and include:
A. Midtown Promotion, Management, and Business Support: The BID aims to be the go-to
resource for Midtown, providing leadership and business support, while championing
stakeholders’ needs to create an environment that’s welcoming to the larger community and
visitors. Projects to support the stakeholders will include:
Administrative support to help manage Midtown, advocate for Midtown needs, and focus
on leveraging resources and improvements for the area.
Promotion of Midtown commercial sector development that supports strategic economic
Midtown Business Improvement District
2020 Operating Plan and Proposed Budget
Page 3 of 7
growth and creates a vibrant environment in which Midtown businesses can thrive.
Supplementing the BID budget and identifying strategic funding opportunities to leverage
and enhance the base assessments collected from year to year.
Building partnerships and developing strategies to increase community participation,
leadership and coordination, including (but not limited to) partnerships with the City of
Fort Collins, the Fort Collins Downtown Development Authority, and the Downtown Fort
Collins Business Association.
Providing business support for Midtown businesses, serving as the “concierge” for all
things Midtown and helping businesses succeed by providing them with useful tools and
resources, including tracking policies, data, and other useful information.
Shaping the retail, restaurant and overall storefront experience in Midtown by developing
and implementing a strategy for strengthening the offer on the ground level and
enhancing the existing business mix in Midtown.
Growing the base of Midtown to lengthen the urban influence area.
B. Midtown Branding, Marketing, and Activation: The BID aims to develop and deliver a
unique experience that encourages locals and visitors to explore Midtown, and to establish a
strong identity that is recognizable and highlights the distinctive Midtown offer. Projects may
include:
Development of an authentic, compelling and clear brand for Midtown that uniquely
identifies its offer and potential.
Producing targeted marketing and messaging to the community and visitors.
Developing year-round programming, events and activities that draw in diverse
demographic groups to experience and explore Midtown and give them a reason to stay,
explore and spend money in the district.
Facilitating events that attract customers into businesses and leveraging partnerships with
Midtown stakeholders.
Public and community relations in support of growing the Midtown corridor that help
promote why Midtown is a destination in its own right.
C. Midtown Placemaking and Maintenance: The BID will work to activate the public realm in
Midtown and develop a clean, safe and friendly environment, offering enhancements and
amenities that create a welcoming destination and support larger-scale infrastructure projects
proposed for the area. Projects will include:
Creation of a unique Midtown ambiance and sense of place that is safe, accessible,
walkable and easy to park.
Development of a unifying aesthetic for Midtown’s public spaces and right of way through
the addition of public realm amenities throughout Midtown, including more benches, bike
racks, public art and trash/recycling cans.
Investments in unique Midtown wayfinding signage and gateways that create a sense of
place and help guests explore the area whether by car, by bicycle, or on foot.
Adding color and vibrancy to the district by funding banners, holiday lighting and public
art.
Midtown Business Improvement District
2020 Operating Plan and Proposed Budget
Page 4 of 7
BID ASSESSMENT METHOD AND BUDGET
The BID will utilize an assessment method that is based upon linear frontage of a property on
College Avenue and Foothills Parkway within the BID boundary. The initial assessment will be $10
per linear foot, annually. Only commercially-assessed properties will be included.
Additionally, the BID will have the ability to raise the assessment annually not to exceed the
Consumer Price Index for all Urban Consumers (CPI-U) for the Denver-Boulder-Greeley, Colorado
metropolitan area. This decision will be at the discretion of the BID board.
Bringing in revenue and contributions in addition to the BID assessment will increase impact and
help the organization to best leverage investments into Midtown. To that end, the BID will work
to procure supporting funding from the City of Fort Collins as well as grants, donations,
sponsorships, memberships, fee-for-service projects, crowdsourcing and partnerships on top of
the BID special assessment. The BID Board, with City approval, would determine the annual
operating budget each year of BID operations, based upon the priorities set out in this plan.
Properties adjacent to, but not within the BID boundaries, may elect to participate in the BID.
Upon request, the BID would provide technical assistance to help. To do so, the owners of such
properties would be required to file a written petition with the City of Fort Collins, requesting that
their property be included in the BID. The petition shall be accompanied by a deposit of money
sufficient to pay all costs of the inclusion or exclusion proceedings. Public notice will be given, a
public hearing will be held and an ordinance may be adopted by Fort Collins City Council. The
determination of assessment for properties joining the BID which do not have frontage on either
College Avenue or Foothills Parkway shall be assessed the same frontage rate as the rest of the
BID for their particular frontage on the street they are located.
Midtown Business Improvement District
2020 Operating Plan and Proposed Budget
Page 5 of 7
2020 PROPOSED BUDGET
The BID’s accomplishments in the first several years will inform future year’s investment and
projects. The BID is in a formative stage, similar to the place the Downtown Development
Authority was 40 years ago. The startup is small but anticipated to increase over future years.
Demonstrating success in the early years will enable the BID to attract more participants and
grow the base. With revenues being spent on marketing, urban design, and promotion, the visual
influence and future revenue potential will grow much as it has in downtown.
BID BONDING
As allowed by law, the BID may issue bonds or other multiple-year financial obligations only if the
BID is authorized to do so by its operating plan, budget and its voters in a future election. The
election must comply with all applicable state requirements, including the TABOR Amendment,
and would limit the amount of debt that may be issued to no more than the amount that is
approved by the BID voters.
Midtown Business Improvement District
2020 Operating Plan and Proposed Budget
Page 6 of 7
BID GOVERNANCE
The BID statute allows for a board of 5 to 11 members who are BID electors. The Midtown BID
Board consists of the following nine appointed members from the Midtown BID area:
Steve Taylor
Rayno Seaser
Mike Dellenbach
David Fritzler
Spiro Palmer
Luke McFetridge
Patrick Bunyard
Lauren DeRosa
Carrie Baumgart
The terms of office shall be staggered to encourage continuity in BID governance. The maximum
length of a term is three (3) years and the consecutive term limit shall be two (2) terms. After a
member has fulfilled two consecutive terms, that person may not be a member of the Midtown
BID governing body for three (3) years before being reappointed.
BID MANAGEMENT STRUCTURE
The Midtown BID expects to work with the South Fort Collins Business Association (SFCBA) to
deliver its services and hire staff. The SFCBA is a 501(c)(6) organization that supports the
development of Midtown Fort Collins.
BID TERM
BIDs in Colorado may be perpetual. However, the Midtown BID has an initial ten-year term. This
will allow for property and business owners to evaluate the BID’s effectiveness at the end of the
term. If the BID is deemed successful, the BID Board will request that the City Council renew the
BID by ordinance after the initial period. If the BID is not considered to be successful, it will sunset
at the end of the initial term.
CITY SERVICES
BID services will be designed to supplement existing City services and will be in addition to City
services that are currently provided in Midtown. BID services will not replace any existing City
services.
The Midtown BID will provide a number of benefits to the City of Fort Collins, including:
A collective leader and champion for the vision of Midtown, and clear partner with which
the City can work
Help the City of Fort Collins advance its key strategic objectives
Clear economic benefits, including but not limited to:
Midtown Business Improvement District
2020 Operating Plan and Proposed Budget
Page 7 of 7
o Increased sales revenue through the activation, marketing and promotion of
Midtown creating more visitors and more spending in the area
o Development of Midtown as an entertainment and shopping hub
o Interesting, active and creative uses for shops, sidewalks and open spaces
Opportunity to further demonstrate the commitment to Midtown outlined in the City’s
Midtown Plan
Create a second activity center in Fort Collins and a “place” beyond downtown in Fort
Collins for visitors and locals
Beautification of the City through a refreshed and invigorated area
ANNUAL REVIEW
The BID Act requires the BID to file an annual operating plan and budget with the City on or before
September 30 of each year. The City will review and approve the operating plan and budget as
provided by law.
DISSOLUTION
Under Colorado law, the BID may be dissolved following a public hearing if property owners
representing at least 50% of acreage within the BID and at least 50% of total assessed value within
the BID submit petitions for dissolution to City Council. City Council also retains discretion to
initiate dissolution proceedings if the BID fails to submit an operating plan and budget for two
successive years.
9735119005
9725312004
9726425001
9735150001
9735150002
9736232001
9726433002
9735156001
9736234001
9726434001
9726434002
9725327001
9736248001
9736249003
9726439001
9725331010
9725330015
9725330002
9725330003
9725330009
9725330010
9725330012
9725330016 9725330014 9725330013
9725330017
9725333003
9725332011
9725332018
9725332019
Midtown Business
Improvement District (BID)
Parcel with College Frontage
Parcel with Foothills Pkwy Frontage
/
CITY OF FORT COLLINS
GEOGRAPHIC INFORMATION SYSTEM MAP PRODUCTS
These map products and all underlying data are developed for use by the City of Fort Collins for its internal purposes
only, and were not designed or intended for general use by members of the public. The City makes no representation
or warranty as to the accuracy, timeliness, or completeness, and in particular, accuracy in labeling or displaying
dimensions, contours, property boundaries, or placement of location of any map features thereon. THE CITY OF
FORT COLLINS MAKES NO WARRANTY OF MERCHANTABILITY OR WARRANTY FOR FITNESS OF USE FOR
PARTICULAR PURPOSE, EXPRESSED OR IMPLIED, WITH RESPECT TO THESE MAP PRODUCTS OR THE
UNDERLYING DATA. Any user of these map products, map applications, or data, accepts them AS IS, WITH ALL
FAULTS, and assumes all responsibility of the use thereof, and further covenants and agrees to hold the City harmless
from and against all damage, loss, or liability arising from any use of this map product, in consideration of the City's
having made this information available. Independent verification of all data contained herein should be obtained by
any users of these products, or underlying data. The City disclaims, and shall not be held liable for any and all damage,
loss, or liability, whether direct, indirect, or consequential, which arises or may arise from these map products or the use
thereof by any person or entity.
ATTACHMENT 1