HomeMy WebLinkAboutCOUNCIL - AGENDA ITEM - 04/23/2019 - TOURISM MASTER PLANDATE:
STAFF:
April 23, 2019
Amanda King, Communications/Public Involvement
Director
SeonAh Kendall, Economic Health Manager
WORK SESSION ITEM
City Council
SUBJECT FOR DISCUSSION
Tourism Master Plan.
EXECUTIVE SUMMARY
The purpose of this item is to present the process, timeline and scope of the Tourism Master Plan.
Cynthia Eichler, Visit Fort Collins President and CEO will be presenting along with staff.
GENERAL DIRECTION SOUGHT AND SPECIFIC QUESTIONS TO BE ANSWERED
1. Does Council have any feedback on the goals of the project?
2. Does Council support the proposed planning process and timeline?
BACKGROUND / DISCUSSION
In 1984, Fort Collins instituted a 3% lodging tax. Shortly thereafter, the Fort Collins Convention and Visitors
Bureau (now dba Visit Fort Collins) was formed to serve as the tourism and convention marketing and service
agency for the City. The City of Fort Collins contracts with Visit Fort Collins (VFC) to provide various convention
and visitors services. Since 2006, the contract has been based on a funding model whereby VFC receives 70% of
the lodging tax dollars; the Cultural Resources Board receives the remaining 30% to distribute as Fort Fund
grants.
Within its contractual services, VFC has developed a sales and marketing program for the City, booking over
18,000 room nights with regional and national conferences. For conference services, 55 groups were served,
totaling 10,704 attendees in 2018.
VFC provides information services for visitors and local residents. VFC operates the downtown visitor information
center and the state’s Colorado Welcome Center. Visitors totaled over 69,000 for the two locations.
Approximately 100 volunteers have served over 15,000 hours.
VFC and The Fort Collins Chamber of Commerce partner to produce the annual Visitors Guide, with 80,000
produced and distributed.
VFC facilitates a successful hospitality training program with over 630 certified tourism ambassadors trained and
95 companies represented.
2018 VFC public relations efforts included hosted 16 domestic travel writers and 65 international journalist and
tour operators resulting in over $6.5M in paid ad equivalency. This included The Washington Post with “Six US
Budget vacation destinations”, Traveler with “Fort Collins: Bikes, brews and views in Colorado’s hidden gem” and
Forbes with “Where to Go Next: 14 Best Places to Travel in the US in 2019.”
Tourism and Destination Master Plan
A budget offer to help develop a Tourism and Destination Master Plan was funded in the 2019 budget. The City
and VFC will each contribute $50,000 to fund the plan.
April 23, 2019 Page 2
A request for proposal (RFP) was issued February 2019, and contract award and project scoping are underway.
The plan’s RFP selection committee included VFC staff and board members as well as City staff from
Communications & Public Involvement and Economic Sustainability. Work is slated to begin in mid-April.
The plan is expected to take twelve months and will include a variety of stakeholder engagement, market study,
SWOT analysis, priorities, strategies and an implementation plan. The final plan draft will be presented in Q2
2020.
ATTACHMENTS
1. 2018 Year End Report (PDF)
2. Visit Fort Collins visitor study 2016-2017 (PDF)
3. 2017 Economic Impact Study (PDF)
4. Tourism Destination Master Plan Request for Proposal (PDF)
5. PowerPoint Presentation (PDF)
FORT COLLINS
visit
2018 ANNUAL REPORT
ATTACHMENT 1
VisitFortCollins.com
Colorado Tourism Office Co-op:
In addition to “taking over” the Visit Colorado
Instagram feed for two weeks in 2018, Visit Fort
Collins also participated in two paid social co-ops. The co-ops allowed Fort Collins
to be featured to target demographics on the Visit Colorado Facebook page.
The co-ops reached more than 1,000,000 individuals.
Public Relations
In 2018, Visit Fort Collins hosted 16 domestic travel writers and
65 international journalists and tour operators, resulting in
over $6.5M in paid ad equivalency exposure for the destination.
International Sales
& Marketing
In May, the 50th Anniversary of U.S.
Travel Association’s IPW was hosted
in Denver, where 6,000 delegates
from 70 countries were welcomed
for the “Super Bowl” of international
tourism to our state. Fort Collins
was a contributing sponsor and was
recognized throughout the event as a
premier Colorado destination.
Post conference, Fort Collins hosted
23 tour operators and media
to showcase the community’s diverse
offerings for international visitors.
Website
In June 2018, Visit Fort Collins launched an improved, dynamic website
that will provide visitors with easy navigation, mobile first technology
and immersive content, helping them plan their trip from inspiration
to booking to in-destination resources. Local partners now have the
opportunity for native and banner advertising, helping increase
their visibility to the ever growing visitor market. Since launch,
traffic to VisitFtCollins.com has increased by 22%
Social
Media
+55% 15,668 FOLLOWERS
IMPRESSIONS: 4.3M
ENGAGED USERS: 130K
TOTAL REACH: 2.7M
+71% 26,931 FOLLOWERS
IMPRESSIONS: 5.1M
ENGAGED USERS: 450K
REACH: 4M
+15% 7,934 FOLLOWERS
IMPRESSIONS: 1.1M
ENGAGEMENT: 33K
2018 PUBLIC RELATIONS HIGHLIGHTS INCLUDE:
Where To Go Next:
14 Best Places To
Travel In The US In 2019
Laura Begley Bloom
Six U.S.
budget vacation
destinations
John Briley
Fort Collins: Bikes,
brews and views in
Colorado’s hidden gem
Guy Wilkinson
Partners & Business Development:
Visit Fort Collins secured a 94% renewal rate
on partnerships in 2018. Monthly events facilitated
introductions and collaborations between businesses
in the community.
As an advocate for community development
and engagement, fostering collaborations with
organizations and associations within Fort Collins
was a continued priority. Highlights: Midtown Business Association Board seat, Fort Collins
Museum of Discovery Board seat, involvement with Campus West Merchants Association, River
District, North Fort Collins Business Association, Downtown Business Association, Chamber of
Commerce, Downtown Development Authority.
Conference Services
Groups Served: 55
Attendees hosted: 10,704
Groups with Unique Engagement: 22
Sales
In 2018, the Visit Fort Collins
sales team was able to secure
regional and national conferences
for our community.
ROOM NIGHTS:
18,141
h h h h h h
h h h h h h
2018 marked another successful year with the hospitality education
program with a total of 631 ambassadors! Through
the program, over 95 companies in Fort Collins are represented.
Volunteers
and Visitors
DOWNTOWN VISITOR CENTER
VISITORS ..........13,338
VOLUNTEER HOURS .....2,358
COLORADO WELCOME CENTER
VISITORS ..........55,814
VOLUNTEER HOURS ...12,631
VISITORS FROM
OVER 70 DIFFERENT
COUNTRIES
Tourism Master Plan
2018 saw the approval of funding from Visit Fort Collins and the City of Fort Collins to
facilitate a Tourism/Destination Master Plan. This will be the organization’s first master plan
and an exciting opportunity to focus on existing and future tourism development, creating
a strategic roadmap to maintain and enhance Fort Collins’ lodging industry’s competitive
positioning relative to other desirable tourism destinations and anticipate the future state
of tourists’ needs and tourist markets. The plan will focus strategically on multiple sectors
and creating additional positive economic impact.
Midtown Business Association Board of
Directors with Mayor Wade Troxell
Downtown Visitor Center Moves Locations in Old Town Square
In partnership with Brinkman
Construction and Brinkman
Colorado Visit Fort Collins
relocated to 1 Old Town
Square, Suite 107. The new
location is on Mountain
Avenue in-between
Coopersmith’s and Social.
Parking for visitors is directly in
front of the locations entrance
MISSION: Visit Fort Collins leads the region in attracting visitors
for a diverse set of experiences, facilitating the highest quality visitor experience
in order to enhance the area’s economy and quality of life for residents.
VisitFortCollins.com
STAFF
Cynthia Eichler- President and CEO
Erik Barstow- Director of Sales
Katy Schneider- Director of Marketing
Lindsey Rohrbaugh- Group and International Sales
Autumn Schempp- Director of Business Development
Andrew Woerpel- Digital Marketing Coordinator
Melissa Draxler- Office Manager
Samantha Schueler- Visitor Services Manager
Cheryl Glanz- Colorado Welcome Center Manager
Forward motion for Visit Fort Collins - 2019
In 2019, Visit Fort Collins, in conjunction with tourism research consultant RRC Associates, will
conduct comprehensive research including a Visitor Profile Study and Economic Impact of
Tourism in Fort Collins. This year will mark the second, full year study of its kind. The sales team
will attend high quality, appointment based tradeshows focused on association, religious and
sports markets including Connect and Connect Rockies. The organization will also facilitate the
RAMbassador hospitality program for football game day efforts with Colorado State University
and support key events such as the annual Fortitude 10k. The annual retreat for Colorado
Association of Destination Marketing Organizations (CADMO) will be held in Fort Collins.
2019 BOARD OF DIRECTORS
Ben Costello (Chair)- Director of Fun, Mountain Whitewater
Carol Cochran (Vice Chair)- Co-Owner, Horse and Dragon Brewery
Gary Ozello (Immediate Past Chair)- Executive Director, CSU Community Outreach & Engagement
Ellen Rotunno (Treasurer)- Director of Sales, Best Western University Inn
Christopher Ashby- Director, The Ranch
William Bertschy, Ph.D.- President, Mountain & Plains Institute for Lifelong Learning & Services
Kailey Bowser- Director of Tap Room Operations, Odell Brewing Company
Ken Brink- Visitor Services Manager, Larimer County Natural Resources
Andrea Coy- Communications Coordinator, Bohemian Foundation
Sean Godbey- Owner, Old Town Spice Shop
Molly Skold- Vice President of Marketing & Communications, East Campus Realty, LLC.
Kevin Smith- General Manager, Hilton Fort Collins
Hank Van Orden- General Manager, Marriott Fort Collins
Amanda King- Communications & Public Involvement, City of Fort Collins
Andrew Williams- Special Projects Manager, Downtown Business Association
VISIT FORT COLLINS
Visitor Study 2016-17
ATTACHMENT 2
TABLE OF CONTENTS
METHODOLOGY AND SELECTED FINDINGS
VISITOR PROFILE AND DEMOGRAPHICS
TRAVEL PARTY CHARACTERISTICS
FAMILY & FRIENDS
EXPERIENCE AND PERCEPTIONS
VISITOR INFORMATION REQUESTS
SATISFACTION RATINGS
CONCLUSIONS
INTRODUCTION
This report summarizes the findings from a
2016/17 visitor profile study conducted on
behalf of Visit Fort Collins by RRC Associates.
The information from this project is intended
to assist Visit Fort Collins in gaining a better
understanding of its current visitor segments,
to profile the most important demographic
characteristics of visitors, to measure
satisfaction with a variety of attributes of
the experience, and to understand the
dynamic of tourism overall in Fort Collins.
METHODOLOGY
The 2016-17 Visitor Profile Study utilized three
different techniques for gathering information about
visitors to Fort Collins.
1. An in-person survey at events and activities in
the area, such as music festivals, CSU
graduation, etc.
2. Stationary survey kiosks placed in strategic
locations, including the Fort Collins visitor
center, the Museum of Discovery, various hotel
lobbies, and other locations.
3. An online survey delivered to those who had
requested the Fort Collins visitors guide.
Between the three research methodologies, a total
of 1,254 surveys were gathered between June of
2016 and May of 2017.
METHODOLOGY
Some of the key topics addressed in the survey include:
• Geographic origin, including overnight, day visitor, or
local resident;
• Demographic information, including gender, age,
household composition, and household income;
• Activity participation and attractions visited on the trip;
• Patterns of local residents hosting out-of-town visitors
in their homes;
• Satisfaction with the experience in Fort Collins,
including lodging, dining, variety of activities, and
customer service;
• Overnight visitor habits and behavior, such as number of
nights stayed, location of lodging, and type of
accommodations.
SELECTED FINDINGS
• Fort Collins has a healthy mix of first-time and repeat visitors. About 6 in
10 visitors have been to Fort Collins at least once in the past 5 years; 38%
were making their initial visit time during that timeframe.
• Showing the importance of visiting family/friends, over three-quarters of
local residents indicated that they have hosted out of town visitors in their
home in the past 3 years.
• Additionally, visiting family/friends and general vacation/recreation were
the top 2 reasons for visiting Fort Collins. Also important were college-
related reasons and special events.
• The average travel party spends $645 in Fort Collins during their visit. Day
visitors spend an average of $188 per party, while, not surprisingly,
overnight visitors spend a higher amount ($829 per party)
• Satisfaction with aspects of Fort Collins is high. Three-quarters would
definitely return to visit Fort Collins again, and would also recommend a
visit to Fort Collins to a friend, family member, or colleague. These
positive results suggest strong word of mouth advertising for Fort Collins.
• Among overnight visitors only, Colorado is the top source of visitors to Fort
Collins (14%), followed closely by California (12%). Other important states
for overnight visitors include Illinois (8%), Missouri (5%), Arizona (5%),
Texas (4%), and Minnesota (4%).
VISITOR TYPE
Just under half of the participants in the survey were residents of Larimer County. 37% were visitors
spending at least one night away from home, while the remaining 15% were visiting Fort Collins for the
day only. Larimer County residents were given a different sequence of questions than overnight and day
visitors
VISITOR DEMOGRAPHICS
Fort Collins attracts a variety of visitors. In terms of household status, a mix of singles without children,
couples without children, families with children, and Empty Nesters was recorded in the survey. A mix of
ages and household incomes is also documented, with a noticeable group of 25- to 34-year-olds in the
sample. Most earn $150,000 or less in annual household income.
OVERNIGHT VISITORS
Over half of overnight visitors were staying in a hotel/motel, and staying with family/friends was the the
number two accommodation type (29%).
84% of overnight visitors were staying in Fort Collins, with a small minority staying in other locations like
Loveland or Poudre Canyon.
Overnight visitors were staying in Fort Collins for an average of 4.1 nights.
PRIOR VISITATION
About 6 in 10 visitors have been to Fort Collins at least once in the past 5 years; 38% were making their
initial visit time during that timeframe. Day visitors have previously been to Fort Collins more frequently
(89% were prior visitors) than have overnight visitors (55% were prior visitors).
TOP STATES FOR OVERNIGHT VISITORS
Among overnight visitors only, Colorado is the top source of visitors to Fort Collins (14%), followed
closely by California (12%). Other important states for overnight visitors include Illinois (8%), Missouri
(5%), Arizona (5%), Texas (4%), Minnesota (4%), Georgia (3%), Florida (2%), and New York (2%).
TRAVEL PARTY MAKEUP
Just over half of survey respondents indicated that they were traveling with their spouse. 22% had
children with them, as well as 14% who had other family members. Additionally, 16% were traveling with
friends, and 20% were traveling alone.
People were traveling with an average of 3.0 people. Day visitors were in a somewhat larger travel party
(3.3 people) as compared to overnight visitors (2.9 people)
REASON FOR VISITING
Visiting family/friends and general vacation/recreation were the top 2 reasons for visiting Fort Collins,
which illustrates the importance of these two motivations. Emphasizing the overall leisure offerings that
Fort Collins has, as well as ensuring that locals know about the variety of these offerings to inform their
out of town guests, should be prioritized as tactics for Visit Fort Collins.
Overnight visitors were particularly likely to be visiting family/friends, while day visitors were more apt
to be in town for a special event.
FAMILY & FRIENDS
Over three-quarters of local residents indicated that they have hosted out of town visitors in their home
in the past 3 years. The average party size of such visitors was 2.7 people, staying an average of 3.5
nights.
TRIP ACTIVITIES
Fort Collins visitors participate in a wide variety of activities during their trip. Most popular were dining
out and visiting Downtown Fort Collins; these results show the importance of visitors to the restaurant
and retail industry in and around the Downtown area. General sightseeing, visiting breweries, and
shopping area also important visitor activities. Hiking/climbing, people watching/hanging out, and
Horsetooth Reservoir/water sports round out the list of top activities for visitors.
SPENDING AMOUNTS
Fort Collins visitors contribute a significant amount to the local economy, spending money on lodging,
restaurants, retail stores, activities, renting equipment, buying souvenirs, and other spending. The
average travel party spends $645 in Fort Collins during their visit. Day visitors spend an average of $188
per party, while, not surprisingly, overnight visitors spend a higher amount ($829 per party)
INFORMATION REQUESTS
Among people who requested information about Fort Collins from the Visit Fort Collins website, most
had already decided to visit Fort Collins and wanted more information about what to see and do. Two-
thirds of those who requested information actually visited Fort Collins.
SATISFACTION WITH FORT COLLINS
Satisfaction with aspects of Fort Collins is high. Overall value of the visit, overall town cleanliness, and
variety of activities/things to do received the highest scores.
LIKELIHOOD TO RETURN/RECOMMEND
Three-quarters would definitely return to visit Fort Collins again, and would also recommend a visit to
Fort Collins to a friend, family member, or colleague. These positive results suggest strong word of
mouth advertising for Fort Collins.
CONCLUSION
• The visitor profile study results provide an important level of
information about Fort Collins visitors.
• Visitors are very satisfied with their visit and are likely to return
• The variety of activities and things to do is a strength of Fort Collins.
• Visitors staying with family/friends are an important dynamic in the
tourism mix.
• Nearly three-quarters of visitors come from out of state.
• Visitor spending is an important contributor to the local economy.
• Demographics of visitors are diverse.
• Visiting family/friends and general leisure/recreation are the most
important motivators for the trip. Additionally, visiting breweries and
college-related reasons are each an important component of the
overall tourism experience in Fort Collins.
Prepared for:
Fort Collins Convention and Visitors
Bureau
Prepared by:
RRC Associates, Inc.
4770 Baseline Rd., Ste 360
Boulder, CO 80303
303/449-6558
www.rrcassociates.com
Visit Fort Collins
2016/17 Economic Impact of Tourism
August 2017
ATTACHMENT 3
RRC Associates
2016/17 ECONOMIC IMPACT OF TOURISM
Final Results
INTRODUCTION
This report summarizes the estimated economic impact of tourism in the City of Fort Collins in
2016/17 (the 12-month period encompassing June 2016 to May 2017). The results are primarily
based on a year-long visitor study conducted by RRC Associates and on the IMPLAN economic
impact modeling system, a software and data package widely used for assessing the economic
impacts of a variety of industries, including tourism.
Methodology
This report presents estimates of the economic impacts of tourism in the City of Fort Collins for
2016/17. The information used to calculate the economic impact is primarily derived from two
sources: the 2016/17 Fort Collins CVB Visitor Study, and 2015 IMPLAN data for zip codes
encompassing the City of Fort Collins. Additionally, the analysis has been informed by a variety
of other tourism research sources and governmental revenue sources, as discussed later in this
section.
The study estimates the following types of economic impacts resulting from tourism in the City
of Fort Collins:
Volume of visitation (as measured in visitor-days)
Direct visitor expenditures
Direct and “secondary” (indirect and induced; aka “multiplier”) economic output
Direct and “secondary” employment
Direct and “secondary” labor income
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Visitor Study
The 2016/17 Fort Collins CVB Visitor Study provided a detailed analysis of visitors to Fort
Collins, including their demographics, geographic origin, length of stay, reason for visit,
activities and events participated in during the trip, and expenditure amounts. This last piece of
information – direct visitor expenditures – is one of the critical primary inputs to the Economic
Impact study.
The visitor research program for the Fort Collins CVB utilized a hybrid approach to data
collection, which included three different methodologies:
1) Stationary survey kiosks placed at various locations.
o Survey kiosks were placed at various times of the year in the Fort Collins
visitor center, the Museum of Discovery, various hotel lobbies, and other
locations
2) Short interviewer intercept surveys, administered in selected places around Fort
Collins.
o Intercept surveys were completed in and around music festivals, CSU
graduation, and other locations in the city.
3) An online survey delivered via email to those who had requested the Fort Collins
visitors guide.
As of July 1, 2017, the total sample size for the Visitor Study included 1,254 intercept and
follow-up surveys. The sample size, from a purely statistical calculation, provides a 95 percent
confidence level of ±2.8 percent about any given percentage expressed in the overall results. In
other words, for a results that shows 50 percent of visitors participated in a particular activity,
the true percentage is somewhere between 47 and 53 percent.
The primary inputs from the 2016/17 Fort Collins CVB Visitor Study used in this Economic
Impact Study were the visitor mix and aggregate level of expenditures in Fort Collins per person
per trip. It is important to note that the visitor expenditure results are from a primary survey
research effort, and not from a secondary source. Therefore, the visitor expenditure figures are
largely accurate, representative, and specific to Fort Collins.
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IMPLAN
Using input-output analysis in combination with regional specific Social Accounting Matrices
and Multiplier Models, IMPLAN provides a highly accurate and adaptable model for its users.
The IMPLAN database contains county, state, zip code, and federal economic statistics which
are specialized by region, not estimated from national averages and can be used to measure
the effect on a regional or local economy of a given change or event in the economy's activity.
1
For purposes of this analysis, an IMPLAN economic impact model was developed based on the
geographic area encompassing zip codes to which the US Postal Service has assigned the
location name “Fort Collins.”
Other Sources
As noted previously, a variety of other data sources have been used to inform the analysis, as
outlined below:
“Colorado Travel Impacts 1996 – 2016” by Dean Runyan Associates was utilized to
inform estimates of visitor expenditures by industry sector and visitor group, particularly
in reference to that study’s estimates of the economic impacts of overnight travelers to
Larimer County in 2016.
“Colorado Travel Year 2016” by Longwoods International was utilized to inform
estimates of visitor volumes, visitor types (day or overnight) and visitor expenditures by
visitor group.
A variety of other data was referenced as well, including:
o City of Fort Collins accommodations and sales tax collections by sector, as
reported by the City of Fort Collins.
o State taxable sales for the City of Fort Collins and Larimer County, as reported by
the Colorado Department of Revenue.
o A variety of hotel lodging metrics, as reported by Rocky Mountain Lodging
Report for the City of Fort Collins (room inventories, lodging occupancy rates,
average daily rates, etc.).
1 IMPLAN website, www.implan.com
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EXECUTIVE SUMMARY
Using information from the 2016/17 Fort Collins Visitor Study, hotel lodging statistics from
Rocky Mountain Lodging Report, and IMPLAN multipliers for the City of Fort Collins, this report
estimates that the total economic impact of tourism for the City of Fort Collins in 2016/2017 to
be $274.6 million, including direct economic impact in the City of Fort Collins of $176.0 million
and secondary impacts (indirect and induced) of $98.6 million.
The estimated number of jobs in the City of Fort Collins attributable to tourism is 3,801,
including 2,951 jobs directly tied to the tourism industry.
The total labor income attributable to tourism in the City of Fort Collins is $89.4 million.
The estimated amount of tax (sales, lodging, food service, and admissions) that visitors
contribute to the City of Fort Collins is $7.7 million, or approximately $130 per household in the
City of Fort Collins.
Table 1 below summarizes selected key findings from the research.
Table 1
Summary of Selected Key Findings
Economic Measure Amount
Direct economic impact* $175,988,672
Secondary economic impact (indirect and induced effects) + $98,585,988
Total economic impact
(Direct economic impact plus secondary impact)
$274,574,656
Total Jobs 3,801
Total Labor Income $89,399,568
City of Fort Collins tax generated by tourism $7,687,164
ROI (Influenced leisure trip spending to Visit Fort Collins budget) 50.4 times
* Excluding airfare and expenditures outside of the City of Fort Collins.
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REPORT FINDINGS
Visitor Study Findings
This section presents the information from the 2016/17 Visitor Study that is most relevant to
the Economic Impact study.
Visitor Type. Information from the 2016/17 Visitor Study was used to create a customized
visitor type distribution, as presented in Table 2 below. As shown, overnight visitors staying
in commercial lodging in the City of Fort Collins (hotel, motel, B&B, etc.) accounted for
approximately 36 percent of visitor-days, followed closely by day visitors, at 35 percent.
Those staying overnight with family or friends were the third major segment of visitors (19
percent of visitor nights). The remainder was made up of overnight visitors in other
accommodations (Airbnb, RV, dorm room, etc.) at 10 percent.
Table 2
2015 Visitor Type
Visitor Type
Percent of
Visitor-Days
(Nights)
Overnight Visitor in Fort Collins commercial lodging 35.8%
Overnight Visitor staying with family/friends 18.9%
Other Overnight Visitor (Airbnb, RV, dorm room, etc.) 10.4%
Day Visitor 35.0%
Total 100.0%
Source: Fort Collins CVB 2016/17 Visitor Study
Per Person Daily Expenditures. Information from the 2016/17 Visitor Study also provided
information on per person daily expenditures while in the City of Fort Collins, as shown
below in Table 3. Overnight visitors staying in commercial lodging ($157) spend slightly
more per person per day than overnight visitors staying in other lodging ($147), though the
latter segment is a much smaller group. Additionally, overnighters staying with
family/friends spend $99 per person per day on average, while day visitors spend somewhat
less ($92). Although overnight visitors spend considerably more than day visitors, on
average, it is worth noting that day visitors tend to be repeat guests who regularly
contribute to the Fort Collins economy.
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Table 3
Average Daily Expenditures per Person, by Visitor Type
Visitor Type
Average Daily
Expenditures per
Person
Overnight Visitor staying in commercial lodging $157
Overnight Visitor staying with family/friends $99
Other Overnight Visitor (Airbnb, RV, dorm room, etc.) $147
Day Visitor $92
Overall (weighted average by segment size) $122
Source: Fort Collins CVB 2016/17 Visitor Study
Hotel Statistics
Hotel statistics are provided by Rocky Mountain Lodging Report. For the 12-month period that
corresponded to the Visitor Study survey research (June 2016 to May 2017), the supply of
available hotel rooms in the City of Fort Collins only (not including hotels in unincorporated
areas close to the City or other parts of Larimer County) was 539,634 available rooms. During
that same period, a total of 363,562 of those hotel rooms were occupied, resulting in an
occupancy rate of 67.4 percent over the period (June 2016 to May 2017).
Given an average of 1.7 persons per occupied room (calculated based on the actual per person
spent on hotels divided by the average room rate), the total number of visitor-nights in hotels
and other commercial lodging in the City of Fort Collins only (including B&Bs, Inns, etc.) was
618,055.
From the Visitors Survey, it is known that the average length of stay is 3.3 nights. Dividing
618,055 hotel room-nights by 3.3 nights per stay results in a total of 185,047 unique individuals
staying in Fort Collins hotels in 2016/17. Additionally, the average room rate (ADR) in Fort
Collins in 2016/17 was $114.88. The average revenue per available room (RevPAR) was $76.90.
(The information in this paragraph is not specifically used to calculate the economic impact
below, but is provided for general informational and context purposes.)
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Number of Visitor-Days (Nights) in Fort Collins in 2016/17
Combining the information from the Visitor Study with hotel operating statistics results in
estimates of the visitor-days in Fort Collins in 2016/17. (A visitor-day (night) is one person
staying one day in Fort Collins for day visitors, and one visitor staying one night in Fort Collins
for overnight visitors. A party of three people staying two nights would be six visitor days. Day
visitors are counted once per person in the visitor-day calculation.)
Overnight visitors staying in commercial lodging accounted for approximately 37 percent of
Fort Collins’s total visitor-nights in 2016/17 (from the Visitors Study), or a total of 618,055
visitor-days. Thus, the remaining visitor segments, as profiled in Table 4 below, are overnight
with family/friends (19 percent of the total, or 325,884 visitor-days), other overnight (10
percent of the total, or 179,798 visitor-days), and day visitors (35 percent of the total, or
605089 visitor-days).
Total visitor-days in Fort Collins in 2016/17 amounted to 1.73 million.
The total direct spending by visitors in the City of Fort Collins in 2016/17 was $211.4 million.
Table 4
Total Direct Visitors Spending in City of Fort Collins, 2016/17
Visitor Type
Number of
visitor-days
(nights)
Per person
daily spend
Total Visitor
Expenditures
Overnight Visitor staying in
commercial lodging
618,055 $157 $97,034,698
Overnight Visitor staying
with family/friends
325,884 $99 $32,262,492
Other Overnight Visitor
(camping, dorm room, etc.)
179,798 $147 $26,430,296
Day Visitor 605,089 $92 $55,668,207
Overall 1,728,826 $122 $211,395,693
Sources: Fort Collins CVB 2016/17 Visitor Study
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Expenditures, Direct Economic Impact and Total Economic Impact
Terminology
In order to evaluate the economic scope and impacts of tourism annually in Fort Collins, several
economic measures have been calculated: “Direct Economic Impact,” “Secondary Economic
Impact,” and “Total Economic Impact.”
“Direct Visitor Expenditures” shows the estimated dollar amounts spent by all visitors to
Fort Collins, as collected on visitor surveys and discussed above.
“Direct Economic Impact” is a measure of economic activity associated with visitors to
the City of Fort Collins. Economic activities associated with tourism from those who
reside within Larimer County are excluded, since it is assumed that they would have
spent their discretionary/entertainment dollars on other goods/services/activities in the
local area anyway. “Economic impact” is thus a slightly narrower measure than
“economic significance,” and it tabulates the incremental “new money” brought into
the City of Fort Collins by outside visitors attracted to the area as a result of tourism.
Again, the term “direct” further specifies that the economic impact evaluation has been
limited to first-order economic effects. Secondary/multiplier impacts are included later
in this analysis and are in addition to the direct effects.
Note as well that the direct economic significance/impact measures described above
differ from raw expenditures, insofar as the economic significance/impact measures
both incorporate an adjustment to retail purchases to include retailer margins only, and
thus more accurately reflect local economic activity. This methodological step is
described in more detail in the “detailed calculations” section to follow.
“Secondary Economic Impact” represents the additional economic activity stimulated in
the local economy as a result of the direct impacts, and is sometimes referred to as the
“multiplier effect.” This includes “indirect” effects associated with the supply chain (e.g.
the linen provider which services a hotel) and “induced” effects associated with
employees in directly or indirectly affected industries spending their wages in the local
economy; plus related follow-on rounds of economic activity from these indirect and
induced effects. This analysis uses output multipliers calculated by the Minnesota
IMPLAN Group for applicable industry sectors for the City of Fort Collins as of 2015, to
estimate secondary economic impacts.
Visit Fort Collins CVB 2016/17 Economic Impact of Tourism
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“Total Economic Impact” represents the sum of direct and secondary economic impacts.
Summary of Results
The total economic impact of tourism in the City of Fort Collins in 2016/17 is estimated to
have been $274.6 million. This number accounts for the direct and secondary impacts
associated with non-resident visitors and their immediate travel parties. Selected key findings
are presented in the table below.
Table 5
Total Economic Impact in Fort Collins
Total Economic Impact of Tourism
Direct
Economic
Impact
Secondary
Impact
(Indirect and
Induced)
Total Economic
Impact
Accommodations $56,111,080 $28,517,592 $84,628,672
Food Service $57,512,816 $29,510,568 $87,023,384
Food Stores $4,563,642 $2,421,514 $6,985,156
Local transportation & gas $10,671,324 $6,471,952 $17,143,276
Arts, Entertainment, Recreation $31,991,508 $22,944,272 $54,935,780
Retail sales $15,138,309 $8,720,111 $23,858,420
Total Economic Impact of Tourism $175,988,679 $98,586,009 $274,574,688
Visit Fort Collins CVB 2016/17 Economic Impact of Tourism
RRC Associates P a g e | 10
Return on Investment
Longwoods International, a tourism research firm that profiles the Colorado state tourism
industry, defines “marketable” leisure trips as non-business (including combined business-
pleasure) and non-visiting friends/family trips. Marketable trips are leisure trips to Fort Collins
that would not likely otherwise happen without some advertising or promotion to drive that
visitation.
In Fort Collins, 64 percent of trips were marketable, while 36 percent were not marketable.
Among the marketable trips, 26 percent were influenced by the Visit Fort Collins CVB. Thus,
16.5 percent of total visitor trips to Fort Collins were influenced by the CVB.
Among the visitors on influenced trips, the average spending for the visit was $627 for the
travel party, or $131 per person per day. These influenced trips generated an estimated $37.5
million in direct spending in Fort Collins.
Given the Visit Fort Collins 2016 budget of $744,438, the return on that investment, in terms of
influenced visits to Fort Collins, is 50.4 times. In other words, for every dollar that Visit Fort
Collins spends, the return is 50 times in terms of direct expenditures from visitors who were
influenced by Visit Fort Collins.
Table 6
Return on Investment, Direct Expenditures Only
Measure Number
Marketable trips
a
64%
Non-marketable trips 36%
Marketable trips influenced by Visit Fort Collins
b
26%
Total influenced trips
c=a x b
16.5%
Total annual visitor days in Fort Collins
d
1,728,826
Influenced days
e=c x d
285,879
Spending per person per day on influenced trips
f
$131.34
Total influenced trip spending
g=e x f
$37,547,311
Visit FC 2016 Budget
h
$744,438
ROI
i=g / h
50.4
Visit Fort Collins CVB 2016/17 Economic Impact of Tourism
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Detailed Calculations
The worksheets that follow present a detailed outline of the methodology employed in
developing the estimates for direct economic impact and significance and total economic
impact and significance.
The total per person daily visitor expenditure figure was broken into spending categories using
a proportionate allocation based on research from Dean Runyan’s 1996-2016 study of Colorado
Travel Impacts. The share of visitor spending in Larimer County documented in that report was
used to allocate the daily per person spending from the Visitors Study. The results of the
spending allocation into the various categories can be seen in Table 7 below.
Other considerations in the calculations include the following:
Identify Larimer County residents and non-residents by the zip code provided in the
survey. Residents are excluded from the economic impact totals.
Use visitor-nights (days) by visitor type as presented in Table 2 above.
Use the per capita per day expenditure figures noted above in Table 3 to create
spending estimates for visitors.
Adjust retail sales to reflect local capture of economic value. Much of the price of retail
items reflects manufacturers’ costs of creating goods (cost of goods sold), as well as the
costs charged by transporters and wholesalers. Insofar as such manufacturers,
transporters and wholesalers are located outside of the Larimer County region, it is
important to exclude those portions of economic value creation from the local
economic evaluation, and only include that proportion of economic value represented
by the retailer’s margin. This step is applied in this analysis to grocery purchases,
shopping purchases, transportation/gas expenditures, and other expenditures. Based
on data reported for the City of Fort Collins in 2015 by the IMPLAN economic modeling
system, a grocery retail margin of 27.6 percent, a blended retail margin of 42.5 percent,
and a local transportation/gas margin of 78.1 percent, have been applied to
expenditures in these categories. These adjustments are presented in Table 8 below.
These adjustments are applied to the raw retail expenditure figures to derive direct
economic impacts and direct economic significance associated with retail purchases.
Calculate the secondary economic effects of spending in various industry categories
using multipliers from the IMPLAN economic modeling system for City of Fort Collins in
2015. The shopping multiplier is calculated as the average of multipliers for the
Visit Fort Collins CVB 2016/17 Economic Impact of Tourism
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following retail industry categories: clothing, sporting goods, general merchandise, and
miscellaneous retail.
Table 7
Aggregate Direct Visitor Spending
Visitor Type
Overnight in
Commercial
Lodging
Overnight
with Family/
Friends
Overnight in
Other
Accommo-
dations Day Visitor Total
Total Visitor-Nights in
City of Fort Collins
618,055 325,884 179,798 605,089 1,728,826
Per Person per Night
Expenditures
Accommodations $78.41 $0.00 $42.55 $0.00 $35.40
Food Service $29.11 $36.67 $38.68 $34.07 $32.18
Food Stores $8.37 $10.54 $11.12 $9.80 $9.25
Local transportation &
gas
$6.91 $8.71 $9.19 $8.09 $7.64
Arts, Entertainment,
Recreation
$16.19 $20.40 $21.52 $18.95 $17.90
Retail sales $18.01 $22.69 $23.94 $21.08 $19.91
Total expenditures per
Visitor Night
$157.00 $99.00 $147.00 $92.00 $122.28
Total Direct Visitor
Expenditures
Accommodations $48,460,203 $0 $7,650,875 $0 $56,111,078
Food Service $17,990,554 $11,949,071 $6,955,341 $20,617,854 $57,512,820
Food Stores $5,172,284 $3,435,358 $1,999,661 $5,927,633 $16,534,936
Local transportation &
gas
$4,272,757 $2,837,904 $1,651,894 $4,896,740 $13,659,295
Arts, Entertainment,
Recreation
$10,007,246 $6,646,671 $3,868,909 $11,468,681 $31,991,506
Retail sales $11,131,655 $7,393,488 $4,303,617 $12,757,297 $35,586,058
Total Direct Visitor
Expenditures
$97,034,698 $32,262,492 $26,430,296 $55,668,207 $211,395,693
Source: 2016/17 Visit Fort Collins Visitors Study
Visit Fort Collins CVB 2016/17 Economic Impact of Tourism
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Direct Economic Impact
Table 8
Direct Economic Impact
Direct Visitor
Expenditures
Adjustment for
Retailer
Margins
Direct Economic
Impact
Accommodations $56,111,078 n/a $56,111,080
Food Service $57,512,820 n/a $57,512,816
Food Stores $16,534,936 27.6% $4,563,642
Local transportation & gas $13,659,295 78.1% $10,671,324
Arts, Entertainment, Recreation $31,991,506 n/a $31,991,508
Retail sales $35,586,058 42.5% $15,138,309
Totals $211,395,693 $175,988,679
Source: 2016/17 Visitors Study, IMPLAN 2015 City of Fort Collins
Multipliers
Table 9
Economic Impact Multipliers
Economic Impact Multipliers
Direct
Effect
Indirect
Effect
Induced
Effect
Accommodations 1.000 0.276 0.232
Food Service 1.000 0.227 0.286
Food Stores 1.000 0.214 0.316
Local transportation & gas 1.000 0.303 0.304
Arts, Entertainment, Recreation 1.000 0.480 0.237
Retail sales 1.000 0.279 0.297
Source: IMPLAN, 2015 City of Fort Collins
Visit Fort Collins CVB 2016/17 Economic Impact of Tourism
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Employment Impact
An important output of the IMPLAN database is estimated multipliers of the number of jobs
created as a result of the industry in question (in this case, tourism). The jobs calculation
includes people directly employed by tourism-related businesses (such as the desk clerk and
housekeeper in a hotel) as well as people working in businesses that have an indirect
connection to tourism (retail stores, restaurants, food stores, gas stations, and many other
jobs). The proportion of the job that is related to tourism is estimated by the IMPLAN
employment multipliers for the City of Fort Collins.
The estimated number of jobs in the City of Fort Collins attributable to tourism is 3,801,
including 2,951 jobs directly tied to the tourism industry.
Table 10
Jobs Impact of Tourism, City of Fort Collins
Jobs Impact Direct Indirect Induced Total
Accommodations 618 123 106 847
Food Service 1,076 85 134 1,295
Food Stores 64 7 12 83
Local transportation & gas 136 25 26 187
Arts, Entertainment, Recreation 751 203 62 1,016
Retail sales 306 30 37 373
Total Jobs 2,951 473 377 3,801
Source: 2016/17 Visitors Study, IMPLAN 2015 City of Fort Collins
Visit Fort Collins CVB 2016/17 Economic Impact of Tourism
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Labor Income Impact
Another output of the IMPLAN database is labor income impact, or the payroll and wages paid
to employees as a result of tourism in the City of Fort Collins. These labor income dollars
include wages paid to individuals employed in tourism related business, and indirect and
induced businesses as well.
The total labor income attributable to tourism in the City of Fort Collins is $89.4 million.
Table 11
Labor Income Impact of Tourism, City of Fort Collins
Labor income impact Direct Indirect Induced Total
Accommodations $16,496,564 $4,870,403 $3,796,001 $25,162,967
Food Service $23,420,654 $3,510,629 $4,787,392 $31,718,675
Food Stores $2,110,665 $254,541 $420,533 $2,785,739
Local transportation & gas $4,228,140 $1,113,590 $943,795 $6,285,525
Arts, Entertainment,
Recreation
$8,353,399 $4,172,671 $2,211,234 $14,737,304
Retail sales $6,271,602 $1,125,763 $1,311,982 $8,709,347
Total labor income $60,881,024 $15,047,597 $13,470,936 $89,399,557
Source: 2016/17 Visitors Study, IMPLAN 2015 City of Fort Collins
Visit Fort Collins CVB 2016/17 Economic Impact of Tourism
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SALES TAX COLLECTIONS ATTRIBUTABLE TO VISITORS
Tourism in Fort Collins generates sales tax – from retail purchases, lodging, restaurants, and
admissions taxes. The estimated amount of tax (sales, lodging, food service, and admissions)
that visitors contribute to the City of Fort Collins is $7.7 million, as presented in Table 12
below.
The tax revenue from tourism in the City of Fort Collins generated approximately $130 per
household in the City (58,918 households per US Census).
Table 12
City of Fort Collins Sales Tax Generated by Tourism
Direct Visitor
Expenditures
Estimated
share of
expenditures
that are
taxable
City of Fort
Collins Tax
Rates
City of Fort
Collins Sales
Tax
Generated
Accommodations $56,111,078 100.0%
6.85% $3,843,609
Food Service $57,512,820 90.3% 3.85% $1,998,355
Food Stores $16,534,936 100.0% 2.25% $372,036
Local transportation & gas $13,659,295 13.8% 3.85% $72,309
Arts, Entertainment, Recreation $31,991,506 2.5% 3.85% $30,792
Retail sales $35,586,058 100.0% 3.85% $1,370,063
Totals $211,395,693 $7,687,164
Source: 2016/17 Visitors Study, IMPLAN 2015 City of Fort Collins
CONCLUSION
Tourism is an important industry in the City of Fort Collins, with a significant economic impact in
terms of direct visitor spending, secondary impacts, and employment impacts. The overall
health of the industry should be a priority of those involved in decisions and policy related to
tourism in the City of Fort Collins.
RFP 8867 Tourism / Destination Master Plan Page 1 of 26
REQUEST FOR PROPOSAL
8867 TOURISM / DESTINATION MASTER PLAN
The City of Fort Collins is requesting proposals from qualified Vendors to develop a
comprehensive, long-term Tourism/Destination Master Plan.
As part of the City’s commitment to Sustainable Purchasing, proposals submission via
email is preferred. Proposals shall be submitted in a single Microsoft Word or PDF file
under 20MB and e-mailed to: purchasing@fcgov.com. If electing to submit a hard copy
proposal we require one (1) hard copy and one (1) electronic copy on a jump drive to be
received at the City of Fort Collins' Purchasing Division, 215 North Mason St., 2nd floor, Fort
Collins, Colorado 80524. Proposals must be received before 3:00 p.m. (our clock) on
March 4, 2019 and referenced as Proposal No. 8867. If delivered, they are to be sent to 215
North Mason Street, 2nd Floor, Fort Collins, Colorado 80524. If mailed, the address is P.O. Box
580, Fort Collins, 80522-0580. Please note, additional time is required for bids mailed to the PO
Box to be received at the Purchasing Office.
The City encourages all Disadvantaged Business Enterprises (DBEs) to submit proposals in
response to all requests for proposals. No individual or business will be discriminated against
on the grounds of race, color, sex, or national origin. It is the City’s policy to create a level
playing field on which DBEs can compete fairly and to ensure nondiscrimination in the award
and administration of all contracts.
All questions should be submitted, in writing via email, to Beth Diven, Buyer at
bdiven@fcgov.com, with a copy to Project Manager, Amanda King, Communications
Director, at aking@fcgov.com, no later than 5:00 PM MST (our clock) on February 21, 2019.
Please format your e-mail to include: RFP 8867 Tourism / Destination Master Plan in the subject
line. Questions received after this deadline may not be answered. Responses to all questions
submitted before the deadline will be addressed in an addendum and posted on the Rocky
Mountain E-Purchasing System webpage.
Rocky Mountain E-Purchasing System hosted by Bidnet
A copy of the RFP may be obtained at http://www.bidnetdirect.com/colorado/city-of-fort-collins.
This RFP has been posted utilizing the following Commodity Code(s):
918-07 Advertising Consulting
918-12 Analytical Studies and Surveys (Consulting)
918-26 Communication; Public Relations Consulting Services
918-27 Community Development Consulting
918-46 Feasibility Studies (Consulting)
961-29 Economic Impact Studies
Public Viewing Copy: The City is a governmental entity subject to the Colorado Open Records
Act, C.R.S. §§ 24-72-200.1 et seq. (“CORA”). Any proposals submitted hereunder are subject
to public disclosure by the City pursuant to CORA and City ordinances. Vendors may submit
one (1) additional complete proposal clearly marked “FOR PUBLIC VIEWING.” In this version
Financial Services
Purchasing Division
215 N. Mason St. 2nd Floor
PO Box 580
Fort Collins, CO 80522
970.221.6775
970.221.6707
fcgov.com/purchasing
ATTACHMENT 4
RFP 8867 Tourism / Destination Master Plan Page 2 of 26
of the proposal, the Vendor may redact text and/or data that it deems confidential or proprietary
pursuant to CORA. Such statement does not necessarily exempt such documentation from
public disclosure if required by CORA, by order of a court of appropriate jurisdiction, or other
applicable law. Generally, under CORA trade secrets, confidential commercial and financial
data information is not required to be disclosed by the City. Proposals may not be marked
“Confidential” or ‘Proprietary’ in their entirety. All provisions of any contract resulting from
this request for proposal will be public information.
New Vendors: The City requires new Vendors receiving awards from the City to fill out and
submit an IRS form W-9 and to register for Direct Deposit (Electronic) payment. If needed, the
W-9 form and the Vendor Direct Deposit Authorization Form can be found on the City’s
Purchasing website at www.fcgov.com/purchasing under Vendor Reference Documents. Please
do not submit with your proposal.
Sales Prohibited/Conflict of Interest: No officer, employee, or member of City Council, shall
have a financial interest in the sale to the City of any real or personal property, equipment,
material, supplies or services where such officer or employee exercises directly or indirectly any
decision-making authority concerning such sale or any supervisory authority over the services to
be rendered. This rule also applies to subcontracts with the City. Soliciting or accepting any gift,
gratuity favor, entertainment, kickback or any items of monetary value from any person who has
or is seeking to do business with the City of Fort Collins is prohibited.
Collusive or Sham Proposals: Any proposal deemed to be collusive or a sham proposal will
be rejected and reported to authorities as such. Your authorized signature of this proposal
assures that such proposal is genuine and is not a collusive or sham proposal.
The City of Fort Collins reserves the right to reject any and all proposals and to waive any
irregularities or informalities.
Utilization of Award by Other Agencies: The City of Fort Collins reserves the right to allow
other state and local governmental agencies, political subdivisions, and/or school districts to
utilize the resulting award under all terms and conditions specified and upon agreement by all
parties. Usage by any other entity shall not have a negative impact on the City of Fort Collins in
the current term or in any future terms.
The selected Vendor shall be expected to sign the City’s standard Agreement prior to
commencing Services (see sample attached to this Proposal).
Sincerely,
Gerry Paul
Purchasing Director
RFP 8867 Tourism / Destination Master Plan Page 3 of 26
I. BACKGROUND & OBJECTIVE / OVERVIEW
A. Objective
The City of Fort Collins (CFC) and Visit Fort Collins (VFC) is requesting proposals from
qualified vendors to provide a Tourism/Destination Master Plan (the Plan). The purpose
of the Plan is to provide focus to existing and future tourism development, a roadmap to
maintain and enhance Fort Collins’ lodging industry’s competitive positioning relative to
other desirable tourism destinations and to anticipate the future state of tourists’ needs
and tourist markets. Additionally, the Plan will focus strategically on multiple sectors
throughout the community focused specifically on tourism, conferences and meetings.
The Work will include, but is not limited to:
Interview a wide spectrum of stakeholders including, but not limited to,
representatives from the lodging, outdoor recreation, retail and restaurant
industries, as well as CFC’s Economic Health Office, Cultural Services, Parks,
Recreation and Natural Areas
Market Study
− Analyze the market demographics of local and surrounding cities, as well as
relevant benchmark and peer cities.
− Perform a SWOT Analysis (strengths, weaknesses opportunities and threats).
− Provide an Economic Impact Analysis on the nighttime economy including
recommendations for operational improvements or marketing opportunities.
Recommended program, marketing, sales and services that will be needed to
deliver well on resident, business, owner, employee and visitor expectations.
− Prioritize needs based upon market opportunity and greatest current and
future visitor impact
− Make recommendations regarding infrastructure and resource needs
− Contemplate transportation implications and recommendations including air
travel, car, bike and other future modes of transportation and the implications
of access via 1-25, need for expansion of I-25 and CFC involvement.
− Consider future research institution and university needs such as Colorado
State University
− Consider any product shortfalls, inefficiencies, or desirability. For example, if
Fort Collins has enough conference space to meet the needs of the future
− Consider opportunities for marketing unique districts within Fort Collins
including shopping districts (Front Range Village, Downtown Fort Collins,
etc.), industry districts (Breweries, Arts, etc.) and geographical districts
(Midtown, North College, etc.)
− Review wayfinding opportunities and/or signage needs
− Consider existing master plans and publicly-noticed projects such as, but not
limited to, the CFC City Plan, Downtown Plan, FoCoCreates Arts and Culture
RFP 8867 Tourism / Destination Master Plan Page 4 of 26
Master Plan, and Climate Action Plan.
The selected vendor also agrees to provide multiple opportunities for public input
throughout the process and conduct periodic presentations of their findings in
person to elected officials of the City of Fort Collins, the Visit Fort Collins Board
of Directors and Colorado State University. The vendor will also provide a
representative to be present and speak at the National Tourism Breakfast on
May 7, 2019.
B. Background
The City of Fort Collins is a full-service municipality that operates under the
Council/Manager form of government. Fort Collins is a vibrant community of approximately
168,000 located 65 miles north of Denver, at the base of the foothills of the Rocky
Mountains. It is home to Colorado State University with approximately 30,000 students.
More information about the City of Fort Collins can be found at
https://www.fcgov.com/business/community.php.
CFC and VFC have committed funds to hire a consultant with specialized expertise in
tourism, conferences and meetings, economic impact, funding resources, facilities and
creative impact analysis. The consultant will facilitate community engagement, understand
best practices and potential for expanded product capacity, and bring an objective, outside
perspective. The anticipated plan timeline includes a full 12-month research study.
II. SCOPE OF PROPOSAL
A. Scope of Work
An internal team consisting of City of Fort Collins Communications and Economic Health
staff, along with Visit Fort Collins staff will facilitate and manage the study process with
the selected consultant. The team will assist the consultant in managing the operational
aspects of the project and coordinating work relevant parties. The team will also provide
support for project tasks and will assist in the provision of community and demographic
information. The awarded Vendor will be responsible for the following:
i. Perform a current state assessment
ii. Interview Key Stakeholders
iii. Market Study
− Analyze the market demographics of local and surrounding cities, as well as
relevant benchmark and peer cities
− Perform a SWOT Analysis (strengths, weaknesses opportunities and threats)
− Provide an Economic Impact Analysis on the nighttime economy including
recommendations for operational improvements or marketing opportunities
iv. Recommended program, marketing and services that will be needed to deliver well
on resident, business, owner, employee and visitor expectations.
− Prioritize needs based upon market opportunity and greatest current and future
visitor impact
RFP 8867 Tourism / Destination Master Plan Page 5 of 26
− Make recommendations regarding infrastructure needs
− Contemplate transportation implications and recommendations including air
travel, car, bike and other future modes of transportation
− Consider future research institution and university needs such as Colorado State
University
− Consider any product shortfalls, inefficiencies, or desirability. For example, if Fort
Collins has enough conference space to meet the needs of the future?
− Consider existing master plans and publicly-noticed projects such as, but not
limited to, the CFC City Plan, Downtown Plan, FoCoCreates Arts and Culture
Master Plan, theClimate Action Plan, and any other regional or local plans and
projects with travel or tourism impact.
v. Create a final marketing recommendation that can be shared with City Council
members, government officials and potential partners.
vi. The selected vendor also agrees to make multiple presentations of their findings in
person to City Council and government officials, the VFC Board and strategic
partners.
B. Deliverables/Milestones
The selected Vendor shall deliver the following work product:
1. A preliminary report of the work product for CFC and VFC review, prior to
issuance of the final formal report.
2. A formal report and presentation of the work product with clear demonstration
that it has fulfilled all the elements contained in the agreed upon scope of work.
3. Ten (10) hard copies of the final formal report and one electronic copy in original
software format.
4. All background information, minutes of meetings, survey summaries and
analyses, cited resources, etc.
Willingness to meet and present to Council Members and elected officials.
C. Anticipated Schedule
The following represents the City’s target schedule for the RFP. The City reserves the
right to amend the target schedule at any time.
• RFP issuance: February 11, 2019
• Question deadline: 5:00 PM MST on February 21, 2019
• Proposal due date: 3:00 MST (our clock) on March 4, 2019
• Interviews (tentative): Week of March 18, 2019
• Award of Contract (tentative): End of March 2019
• Start of Work: April 15, 2019
• Completion of project: April 2020
RFP 8867 Tourism / Destination Master Plan Page 6 of 26
D. Budget
The budget for this project is $100,000. Vendors are requested to submit proposals with
the tasks prioritized, to aid the City in working together with the awarded Vendor to identify
and implement core task(s) within the budget available for this project.
Should additional funding become available, the City reserves the right to request
additional work via Work Order to included lower priority items not included within the
original budget. Any such additional work will be subject to annual appropriations of funds.
E. Interviews
In addition to submitting a written proposal, the top-rated Vendors may be interviewed by
the RFP assessment team and asked to participate in an oral presentation to provide an
overview of the company, approach to the project and to address questions. The
evaluation criteria for the oral interviews will be the same as the criteria for the written
evaluations and is included in Section IV.
F. Subcontractors
Vendors will be responsible for identifying any subcontractors in their proposal. Please
note that the City will contract solely with the awarded Vendor; therefore subcontractors
will be the responsibility of the Vendor.
G. Proposal Format
Please limit the total length of your proposal to a maximum of twenty-five (25) double sided
or fifty (50) single sided 8 ½ x 11” pages (excluding cover pages, table of contents,
dividers and Vendor Statement form). Font shall be a minimum of 10 Arial and margins
are limited to no less than .5” for sides and top/bottom. Extended page sizes, such as 11”
x 17”, count as a single page. Please, no embedded documents. Proposals that do not
conform to these requirements may be rejected.
H. Laws and Regulations
The Vendor agrees to comply fully with all applicable local, State of Colorado and Federal
laws and regulations and municipal ordinances.
I. Work Orders
The awarded Vendor(s) will be expected to sign the City’s standard work order type
services agreement, a sample of which is attached as Section VI for reference purposes.
In the event that the City has agreements with multiple Vendors for the Work, the City
reserves the right to choose which Vendor to contact regarding the project, unless order
of preference has been established during the contracting process.
Individual work assignments will be requested and agreed to utilizing the City’s standard
Work Order (included in the agreement). Each Work Order form must include a start and
completion date, total cost and a general summary of work. Subsequent supporting
documentation pages may include a project schedule, deliverables, hours, cost detail
supporting total cost, and personnel details. Fees outlined in the work order will conform
with those submitted in the RFP response and subsequently included in the contract.
No work order over $5,000 will be considered valid until signed, at a minimum, by
the Vendor, project manager and Purchasing Department representative. Depending
on the cost and nature of the work, additional signature authorization may be required.
RFP 8867 Tourism / Destination Master Plan Page 7 of 26
Any changes to the dates, cost or scope of any Work Order must be agreed upon in writing
utilizing the City’s Change Order (included in the agreement) and will not be considered
valid until signed, at a minimum, by the Vendor, project manager and Purchasing
Department representative.
J. Invoicing and Payment
Invoices should be emailed monthly to invoices@fcgov.com with a copy to the Project
Manager. The cost of the work completed shall be paid to the Vendor each month following
the submittal of a correct invoice by the Vendor indicating the project name, Purchase
Order number, task description, hours worked, personnel/work type category, hourly rate
for each employee/work type category, date of the work performed specific to the task,
percentage of that work that has been completed by task, 3rd party supporting
documentation with the same detail and a brief progress report.
Payments will be made using the prices listed on the agreed-to Price Schedule. In the
event a service is requested which is not listed on the Price Schedule, the Vendor and the
City will negotiate an appropriate unit price for the service prior to Consultant initiating
such work.
The City pays invoices on Net 30 terms.
III. PROPOSAL SUBMITTAL
For this section, Vendors are required to provide detailed written responses to the following
items in the order outlined below. The responses shall be considered technical offers of what
Vendors propose to provide and shall be incorporated in the contract award as deemed
appropriate by the City. A proposal that does not include all the information required may be
deemed non-responsive and subject to rejection.
Responses must include all the items in the order listed below. It is suggested that the Vendors
include each of the City’s questions with their response immediately following the question.
The City of Fort Collins shall not reimburse any firm for costs incurred in the preparation and
presentation of their proposal.
A. Cover Letter / Executive Summary
The Executive Summary should highlight the content of the proposal and features of the
program offered, including a general description of the program and any unique aspects
or benefits provided by your firm.
Indicate your availability to participate in the interviews/demonstrations on the proposed
dates as stated in the Schedule section.
B. Vendor Information
1. Describe the Vendor’s business and background
2. Number of years in the business
3. Details about ownership
4. An overview of services offered and qualifications
5. Size of the firm
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6. Location(s) of offices. If multiple, please identify which will be the primary for our
account.
7. Primary contact information for the company including contact name(s) and title(s),
mailing address(s), phone number(s), and email address(s). Complete Section V,
Vendor Statement.
C. Scope of Proposal
1. Provide a detailed narrative of the services proposed if awarded the contract per the
scope above. The narrative should include any options that may be beneficial for the
City to consider.
2. Describe how the project would be managed and who would have primary
responsibility for its timely and professional completion. Include a description
regarding how the analysis will be performed for the various identified areas
identified, the methods and assumptions used, and the limitations of the analysis.
3. Describe the methods and timeline of communication your firm will use with the
City’s Project Manager and other parties.
4. Identify what portion of work, if any, may be subcontracted.
D. Firm Capability
Provide relevant information regarding previous experience related to this or similar
Projects, to include the following:
1. Provide an Organization Chart/Proposed Project Team: An organization chart
containing the names of all key personnel and sub consultants with titles and their
specific task assignment for this Agreement shall be provided in this section.
2. A list of qualifications for your firm and qualifications and experience of the specific
staff members proposed to perform the consulting services described above.
3. Provide a minimum of three similar projects with public agencies in the last 5 years
that have involved the staff proposed to work on this project. Include the owner’s
name, title of project, beginning price, ending price, contact name, email and phone
number, sub-consultants on the team and a brief description of the work and any
change orders.
4. If applicable, provide examples of at least two projects where you’ve worked with
your sub-consultants. List the sub-consultant firm(s) for this Agreement, their area(s)
of expertise, and include all other applicable information herein requested for each
sub-consultant. Identify what portion of work, if any, may be sub-contracted.
5. References (current contact name, current telephone number and email address)
from at least three similar projects with similar requirements that have been
completed within the past five (5) years and that have involved the staff proposed to
work on this project. Provide a description of the work performed. The Consultant
authorizes City to verify any and all information contained in the Consultant’s
submittal from references contained herein and hereby releases all those concerned
providing information as a reference from any liability in connection with any
information they give.
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E. Assigned Personnel
1. List of Project Personnel: This list should include the identification of the contact
person with primary responsibility for this Agreement, the personnel proposed for this
Agreement, and any supervisory personnel, including partners and/or sub
consultants, and their individual areas of responsibility.
2. A resume for each professional and technical person assigned to the Agreement,
including partners and/or sub consultants, shall be submitted. Please limit resumes
to one page.
3. Some functions of this project may require the use of sub-consultants. If you intend
to utilize sub-consultants you must list each and provide resumes for their key
personnel.
4. Describe the availability of project personnel to participate in this project in the
context of the contractor firm’s other commitments.
5. Provide a list of similar projects completed in the last five (5) years by the key
members of the proposed team.
F. Availability
1. Can the work be completed in the necessary timeframe, with target start and
completion dates met?
2. Are other qualified personnel available to assist in meeting the project schedule if
required?
3. Is the project team available to attend meetings as required by the Scope of Work?
4. Provide an outline of the schedule for completing tasks.
5. Describe the methods and timeline of communication your firm will use with the
City’s Project Manager and other parties.
G. Sustainability/TBL Methodology
In concise terms (no more than two pages), please describe how your organization strives
to be sustainable. Address how your firm incorporates Triple Bottom Line (TBL) into the
workplace. See Section IV: Review and Assessment for additional information.
If possible, please highlight areas of opportunity in the project where sustainability could
be applied and/or improved.
H. Cost and Work Hours
Reasonable expenses will be reimbursable as per the attached Fort Collins Expense
Guidelines exhibit in the Sample Agreement. Vendor will be required to provide original
receipts to the City for all reimbursable expenses.
In your response to this proposal, please provide the following:
1. Estimated Hours by Task: Provide estimated hours for each proposed task by job
title and employee name, including the time required for meetings, conference calls,
etc.
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2. Cost by Task: Provide the cost of each task identified in the Scope of Proposal
section. Provide a total not to exceed figure for the Scope of Proposal. Price all
additional services/deliverables separately.
3. Schedule of Rates: Provide a schedule of billing rates by category of employee and
job title to be used during the term of the Agreement. This fee schedule will be firm
for at least one (1) year from the date of the Agreement. The fee schedule will be
used as a basis for determining fees should additional services be necessary.
Include a per meeting rate in the event additional meetings are needed. A fee
schedule for sub-consultants, if used, shall be included.
4. All direct costs (i.e., travel, printing, postage, etc.) specifically attributed to the project
and not included in the billing rates must be identified. Travel expenses may be
reimbursable as per the attached Fort Collins Expense Guidelines. Vendor will be
required to provide original receipts to the City for all travel expenses.
I. Additional Information
Provide any information that distinguishes Vendor from its competition and any additional
information applicable to this RFP that might be valuable in assessing Vendor’s proposal.
Explain any concerns Vendor may have in maintaining objectivity in recommending the
best solution. All potential conflicts of interest must be disclosed.
Exceptions to the Scope of Services and City Agreement (a sample of which is
attached in Section VI) shall be documented.
IV. REVIEW AND ASSESSMENT CRITERIA
A. Proposal and Interview Criteria
Vendors will be evaluated on the following criteria. These criteria will be the basis for
review and assessment of the written proposals and optional interview session. At the
discretion of the City, interviews of the top-rated Vendors may be conducted.
The rating scale shall be from 1 to 5, with 1 being a poor rating, 3 being an average rating,
and 5 being an outstanding rating.
WEIGHTING
FACTOR
QUALIFICATION STANDARD
2.0 Scope of Proposal
Does the proposal address all elements of the
RFP? Does the proposal show an
understanding of the project objectives,
methodology to be used and results/outcomes
required by the project? Are there any
exceptions to the specifications, Scope of Work,
or agreement?
2.0 Firm Capability
Does the firm have the resources, financial
strength, capacity and support capabilities
required to successfully complete the project on-
time and in-budget? Has the firm successfully
completed previous projects of this type and
scope?
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2.0 Assigned Personnel
Do the persons who will be working on the
project have the necessary skills and
qualifications? Are sufficient people of the
requisite skills and qualifications assigned to the
project?
1.0 Availability
Can the work be completed in the necessary
time? Can the target start and completion dates
be met? Are other qualified personnel available
to assist in meeting the project schedule if
required? Is the project team available to attend
meetings as required by the Scope of Work?
1.0
Sustainability/TBL
Methodology
Does the firm demonstrate a commitment to
Sustainability and incorporate Triple Bottom Line
methodology in both their Scope of Work for the
project, and their day-to-day business operating
processes and procedures?
2.0 Cost & Work Hours
Does the proposal included detailed cost break-
down for each cost element as applicable and
are the line-item costs competitive? Do the
proposed cost and work hours compare
favorably with the Project Manager's estimate?
Are the work hours presented reasonable for the
effort required by each project task or phase?
Definitions
Sustainable Purchasing is a process for selecting products or services that have a lesser
or reduced negative effect on human health and the environment when compared with
competing products or services that serve the same purpose. This process is also known
as “Environmentally Preferable Purchasing” (EPP), or “Green Purchasing”.
The Triple Bottom Line (TBL) is an accounting framework that incorporates three
dimensions of performance: economic, or financial; environmental, and social. The
generally accepted definition for TBL is that it “captures the essence of sustainability by
measuring the impact of an organization’s activities on the world…including both its
profitability and shareholders values and its social, human, and environmental capital.”
B. Reference Evaluation Criteria
Prior to award, the Project Manager will check references using the following criteria.
Negative responses from references may impact the award determination.
CRITERIA STANDARD QUESTIONS
Overall Performance
Would you hire this Vendor again? Did they show
the skills required by this project?
Timetable
Was the original Scope of Work completed within the
specified time? Were interim deadlines met in a
timely manner?
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Completeness
Was the Vendor responsive to client needs; did the
Vendor anticipate problems? Were problems solved
quickly and effectively?
Budget
Was the original Scope of Work completed within the
project budget?
Job Knowledge
If a study, did it meet the Scope of Work?
If Vendor administered a construction contract, was
the project functional upon completion and did it
operate properly? Were problems corrected quickly
and effectively?
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V. VENDOR STATEMENT
Vendor hereby acknowledges receipt of the City of Fort Collins Request for Proposal and
acknowledges that it has read and agrees to be fully bound by all of the terms, conditions and
other provisions set forth in the RFP. Additionally, Vendor hereby makes the following
representations to City:
a. All of the statements and representations made in this proposal are true to the best of the
Vendor’s knowledge and belief.
b. Vendor commits that it is able to meet the terms provided in this proposal.
c. This proposal is a firm and binding offer, for a period of 90 days from the date hereof.
d. Vendor further agrees that the method of award is acceptable.
e. Vendor also agrees to complete the proposed Agreement with the City of Fort Collins
within 30 days of notice of award. If contract is not completed and signed within 30 days,
City reserves the right to cancel and award to the next highest rated firm.
f. Vendor acknowledge receipt of addenda.
Firm Name:
Physical Address:
Remit to Address:
Phone:
Name of Authorized Agent of Firm:
Signature of Authorized Agent:
Primary Contact for Project:
Title: Email Address:
Phone: Cell Phone:
NOTE: VENDOR STATEMENT IS TO BE SIGNED & RETURNED WITH YOUR PROPOSAL.
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VI. SAMPLE AGREEMENT (FOR REFERENCE ONLY – DO NOT SIGN )
SERVICES AGREEMENT
WORK ORDER TYPE
THIS AGREEMENT made and entered into the day and year set forth below, by and
between THE CITY OF FORT COLLINS, COLORADO, a Municipal Corporation, hereinafter
referred to as the "City" and hereinafter referred to as "Service Provider".
WITNESSETH:
In consideration of the mutual covenants and obligations herein expressed, it is agreed by
and between the parties hereto as follows:
1. Services to be Performed.
a. This Agreement shall constitute the basic agreement between the parties for services
for . The conditions set forth herein shall apply to all services performed by the
Service Provider on behalf of the City and particularly described in Work Orders agreed
upon in writing by the parties from time to time. Such Work Orders, a sample of which
is attached hereto as Exhibit A, consisting of one (1) page and incorporated herein by
this reference, shall include a description of the services to be performed, the location
and time for performance, the amount of payment, any materials to be supplied by the
City and any other special circumstances relating to the performance of services. No
Work Order shall exceed $ . A general scope of services is attached hereto as
Exhibit C, consisting of ( ) page(s), and incorporated herein by this
reference.
The only services authorized under this Agreement are those which are performed after
receipt of such Work Order, except in emergency circumstances where oral work
requests may be issued. Oral requests for emergency actions will be confirmed by
issuance of a written Work Order within two (2) working days. Irrespective of references
in Exhibit A to certain named third parties, Service Provider shall be solely responsible
for performance of all duties hereunder.
b. The City may, at any time during the term of a particular Work Order and without
invalidating such Work Order, make changes to the scope of the particular services.
Such changes shall be agreed upon in writing by the parties by Change Order, a sample
of which is attached hereto as Exhibit B, consisting of one (1) page and incorporated
herein by this reference.
2. Changes in the Work. The City reserves the right to independently bid any services rather
than issuing work to the Service Provider pursuant to this Agreement. Nothing within this
Agreement shall obligate the City to have any particular service performed by the Service
Provider.
3. Time of Commencement and Completion of Services. The services to be performed
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pursuant to this Agreement shall be initiated as specified by each written Work Order or oral
emergency service request. Oral emergency service requests will be acted upon without
waiting for a written Work Order. Time is of the essence.
4. Contract Period. This Agreement shall commence , 20 and shall continue in
full force and effect until , 20 , unless sooner terminated as herein provided. In
addition, at the option of the City, the Agreement may be extended for additional one year
periods not to exceed ( ) additional one year periods. Renewals and pricing
changes shall be negotiated by and agreed to by both parties. Written notice of renewal
shall be provided to the Service Provider and mailed no later than thirty (30) days prior to
contract end.
5. Delay. If either party is prevented in whole or in part from performing its obligations by
unforeseeable causes beyond its reasonable control and without is fault or negligence, then
the party so prevented shall be excused from whatever performance is prevented by such
cause. To the extent that the performance is actually prevented, the Service Provider must
provide written notice to the City of such condition within fifteen (15) days from the onset of
such condition.
6. Early Termination by City/Notices. Notwithstanding the time periods contained herein, the
City may terminate this Agreement at any time without cause by providing written notice of
termination to the Service Provider. Such notice shall be mailed at least fifteen (15) days
prior to the termination date contained in said notice unless otherwise agreed in writing by
the parties. All notices provided under this Agreement shall be effective when mailed,
postage prepaid and sent to the following address:
Service Provider: City: Copy to:
Attn:
City of Fort Collins
Attn:
PO Box 580
Fort Collins, CO 80522
City of Fort Collins
Attn: Purchasing Dept.
PO Box 580
Fort Collins, CO 80522
In the event of early termination by the City, the Service Provider shall be paid for services
rendered to the termination date, subject only to the satisfactory performance of the Service
Provider's obligations under this Agreement. Such payment shall be the Service Provider's
sole right and remedy for such termination.
7. Contract Sum. This is an open-end indefinite quantity Agreement with no fixed price. The
actual amount of work to be performed will be stated on the individual Work Orders. The
City makes no guarantee as to the number of Work Orders that may be issued or the actual
amount of services which will in fact be requested.
8. Payments.
a. The City agrees to pay and the Service Provider agrees to accept as full payment for all
work done and all materials furnished and for all costs and expenses incurred in
performance of the work the sums set forth for the hourly labor rate and material costs,
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with markups, stated within the Bid Schedule Proposal Form, attached hereto as Exhibit
, consisting of ( ) page(s), and incorporated herein by this reference.
Payment shall be made by the City Net 30 days from the date of the invoice and upon
acceptance of the work by the City and upon the Service Provider furnishing satisfactory
evidence of payment of all wages, taxes, supplies and materials, and other costs
incurred in connection with the performance of such work.
9. City Representative. The City's representative will be shown on the specific Work Order
and shall make, within the scope of his or her authority, all necessary and proper decisions
with reference to the work requested. All requests concerning this Agreement shall be
directed to the City Representative.
10. Independent Contractor. It is agreed that in the performance of any services hereunder, the
Service Provider is an independent contractor responsible to the City only as to the results
to be obtained in the particular work assignment and to the extent that the work shall be
done in accordance with the terms, plans and specifications furnished by the City.
11. Subcontractors. Service Provider may not subcontract any of the Work set forth in the
Exhibit A, Statement of Work without the prior written consent of the city, which shall not be
unreasonably withheld. If any of the Work is subcontracted hereunder (with the consent of
the City), then the following provisions shall apply: (a) the subcontractor must be a reputable,
qualified firm with an established record of successful performance in its respective trade
performing identical or substantially similar work, (b) the subcontractor will be required to
comply with all applicable terms of this Agreement, (c) the subcontract will not create any
contractual relationship between any such subcontractor and the City, nor will it obligate the
City to pay or see to the payment of any subcontractor, and (d) the work of the subcontractor
will be subject to inspection by the City to the same extent as the work of the Service
Provider.
12. Personal Services. It is understood that the City enters into the Agreement based on the
special abilities of the Service Provider and that this Agreement shall be considered as an
agreement for personal services. Accordingly, the Service Provider shall neither assign any
responsibilities nor delegate any duties arising under the Agreement without the prior written
consent of the city.
13. Acceptance Not Waiver. The City's approval or acceptance of, or payment for any of the
services shall not be construed to operate as a waiver of any rights under the Agreement or
of any cause of action arising out of the performance of this Agreement.
14. Warranty.
a. Service Provider warrants that all work performed hereunder shall be performed with the
highest degree of competence and care in accordance with accepted standards for work
of a similar nature.
b. Unless otherwise provided in the Agreement, all materials and equipment incorporated
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into any work shall be new and, where not specified, of the most suitable grade of their
respective kinds for their intended use, and all workmanship shall be acceptable to City.
c. Service Provider warrants all equipment, materials, labor and other work, provided under
this Agreement, except City-furnished materials, equipment and labor, against defects
and nonconformances in design, materials and workmanship/workwomanship for a
period beginning with the start of the work and ending twelve (12) months from and after
final acceptance under the Agreement, regardless whether the same were furnished or
performed by Service Provider or by any of its subcontractors of any tier. Upon receipt
of written notice from City of any such defect or nonconformances, the affected item or
part thereof shall be redesigned, repaired or replaced by Service Provider in a manner
and at a time acceptable to City.
15. Default. Each and every term and condition hereof shall be deemed to be a material element
of this Agreement. In the event either party should fail or refuse to perform according to the
terms of this Agreement, such party may be declared in default thereof.
16. Remedies. In the event a party has been declared in default, such defaulting party shall be
allowed a period of ten (10) days within which to cure said default. In the event the default
remains uncorrected, the party declaring default may elect to (a) terminate the Agreement
and seek damages; (b) treat the Agreement as continuing and require specific performance;
or (c) avail himself of any other remedy at law or equity. If the non-defaulting party
commences legal or equitable actions against the defaulting party, the defaulting party shall
be liable to the non-defaulting party for the non-defaulting party's reasonable attorney fees
and costs incurred because of the default.
17. Binding Effect. This writing, together with the exhibits hereto, constitutes the entire
Agreement between the parties and shall be binding upon said parties, their officers,
employees, agents and assigns and shall inure to the benefit of the respective survivors,
heirs, personal representative, successors and assigns of said parties.
18. Indemnity/Insurance.
a. The Service Provider agrees to indemnify and save harmless the City, its officers, agents
and employees against and from any and all actions, suits, claims, demands or liability
of any character whatsoever, brought or asserted for injuries to or death of any person
or persons, or damages to property arising out of, result from or occurring in connection
with the performance of any service hereunder.
b. The Service Provider shall take all necessary precautions in performing the work
hereunder to prevent injury to persons and property.
c. Without limiting any of the Service Provider's obligations hereunder, the Service Provider
shall provide and maintain insurance coverage naming the City as an additional insured
under this Agreement of the type and with the limits specified within Exhibit ,
consisting of one (1) page, attached hereto and incorporated herein by this reference.
The Service Provider before commencing services hereunder shall deliver to the City's
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Purchasing Director, P. O. Box 580, Fort Collins, Colorado 80522 one copy of a
certificate evidencing the insurance coverage required from an insurance company
acceptable to the city.
19. Entire Agreement. This Agreement, along with all Exhibits and other documents
incorporated herein, shall constitute the entire Agreement of the parties. Covenants or
representations not contained in this Agreement shall not be binding on the parties.
20. Law/Severability. This Agreement shall be governed in all respect by the laws of the State
of Colorado. In the event any provision of this Agreement shall be held invalid or
unenforceable by any court of competent jurisdiction such holding shall not invalidate or
render unenforceable any other provision of this Agreement.
21. Prohibition Against Employing Illegal Aliens. Pursuant to Section 8-17.5-101, C.R.S., et.
seq., Service Provider represents and agrees that:
a. As of the date of this Agreement:
1) Service Provider does not knowingly employ or contract with an illegal alien who will
perform work under this Agreement; and
2) Service Provider will participate in either the e-Verify program created in Public Law
208, 104th Congress, as amended, and expanded in Public Law 156, 108th
Congress, as amended, administered by the United States Department of Homeland
Security (the “e-Verify Program”) or the Department Program (the “Department
Program”), an employment verification program established pursuant to Section 8-
17.5-102(5)(c) C.R.S. in order to confirm the employment eligibility of all newly hired
employees to perform work under this Agreement.
b. Service Provider shall not knowingly employ or contract with an illegal alien to perform
work under this Agreement or knowingly enter into a contract with a subcontractor that
knowingly employs or contracts with an illegal alien to perform work under this
Agreement.
c. Service Provider is prohibited from using the e-Verify Program or Department Program
procedures to undertake pre-employment screening of job applicants while this
Agreement is being performed.
d. If Service Provider obtains actual knowledge that a subcontractor performing work under
this Agreement knowingly employs or contracts with an illegal alien, Service Provider
shall:
1) Notify such subcontractor and the City within three days that Service Provider has
actual knowledge that the subcontractor is employing or contracting with an illegal
alien; and
2) Terminate the subcontract with the subcontractor if within three days of receiving the
notice required pursuant to this section the subcontractor does not cease employing
or contracting with the illegal alien; except that Service Provider shall not terminate
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the contract with the subcontractor if during such three days the subcontractor
provides information to establish that the subcontractor has not knowingly employed
or contracted with an illegal alien.
e. Service Provider shall comply with any reasonable request by the Colorado Department
of Labor and Employment (the “Department”) made in the course of an investigation that
the Department undertakes or is undertaking pursuant to the authority established in
Subsection 8-17.5-102 (5), C.R.S.
f. If Service Provider violates any provision of this Agreement pertaining to the duties
imposed by Subsection 8-17.5-102, C.R.S. the City may terminate this Agreement. If
this Agreement is so terminated, Service Provider shall be liable for actual and
consequential damages to the City arising out of Service Provider’s violation of
Subsection 8-17.5-102, C.R.S.
g. The City will notify the Office of the Secretary of State if Service Provider violates this
provision of this Agreement and the City terminates the Agreement for such breach.
22. Special Provisions. Special provisions or conditions relating to the services to be performed
pursuant to this Agreement are set forth in Exhibit - Confidentiality, consisting of one
(1) page, attached hereto and incorporated herein by this reference.
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THE CITY OF FORT COLLINS, COLORADO
By:
Gerry Paul
Purchasing Director
DATE:
ATTEST:
APPROVED AS TO FORM:
SERVICE PROVIDER'S NAME
By:
Printed:
Title:
CORPORATE PRESIDENT OR VICE PRESIDENT
Date:
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EXHIBIT A
WORK ORDER FORM
PURSUANT TO A MASTER AGREEMENT BETWEEN
THE CITY OF FORT COLLINS
AND
SERVICE PROVIDER'S NAME
WORK ORDER NUMBER:
PROJECT TITLE:
ORIGINAL BID/RFP NUMBER & NAME:
MASTER AGREEMENT EFFECTIVE DATE: Original Contract Date
WORK ORDER COMMENCEMENT DATE:
WORK ORDER COMPLETION DATE:
MAXIMUM FEE: (time and reimbursable direct costs):
PROJECT DESCRIPTION/SCOPE OF SERVICES:
Service Provider agrees to perform the services identified above and on the attached forms in
accordance with the terms and conditions contained herein and in the Master Agreement between
the parties. In the event of a conflict between or ambiguity in the terms of the Master Agreement
and this Work Order (including the attached forms) the Master Agreement shall control.
The attached forms consisting of ( ) page(s) are hereby accepted and incorporated
herein, by this reference, and Notice to Proceed is hereby given after all parties have signed this
document.
SERVICE PROVIDER: Date:
Name, Title
ACCEPTANCE: Date:
Name, Project Manager
REVIEWED: Date:
Name, Buyer or Senior Buyer
ACCEPTANCE: Date:
Gerry Paul, Purchasing Director
(if greater than $60,000)
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EXHIBIT B
CHANGE ORDER
NO.
PROJECT TITLE:
SERVICE PROVIDER: Company Name
WORK ORDER NUMBER:
PO NUMBER:
DESCRIPTION:
1. Reason for Change: Why is the change required?
2. Description of Change: Provide details of the changes to the Work
3. Change in Work Order Price:
4. Change in Work Order Time:
ORIGINAL WORK ORDER PRICE $ .00
TOTAL APPROVED CHANGE ORDER .00
TOTAL PENDING CHANGE ORDER .00
TOTAL THIS CHANGE ORDER .00
TOTAL % OF THIS CHANGE ORDER %
TOTAL C.O.% OF ORIGINAL WORK ORDER %
ADJUSTED WORK ORDER COST $ .00
SERVICE PROVIDER: Date:
Name, Title
ACCEPTANCE: Date:
Name, Project Manager
REVIEWED: Date:
Name, Buyer or Senior Buyer
ACCEPTANCE: Date:
Gerry Paul, Purchasing Director
(if greater than $60,000)
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EXHIBIT C
GENERAL SCOPE OF SERVICES
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EXHIBIT
(BID SCHEDULE/COMPENSATION)
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EXHIBIT
INSURANCE REQUIREMENTS
1. The Service Provider will provide, from insurance companies acceptable to the City, the
insurance coverage designated hereinafter and pay all costs. Before commencing work
under this bid, the Service Provider shall furnish the City with certificates of insurance
showing the type, amount, class of operations covered, effective dates and date of
expiration of policies, and containing substantially the following statement:
“The insurance evidenced by this Certificate will not reduce coverage or limits and
will not be cancelled, except after thirty (30) days written notice has been received
by the City of Fort Collins.”
In case of the breach of any provision of the Insurance Requirements, the City, at its
option, may take out and maintain, at the expense of the Service Provider, such
insurance as the City may deem proper and may deduct the cost of such insurance from
any monies which may be due or become due the Service Provider under this
Agreement. The City, its officers, agents and employees shall be named as additional
insureds on the Service Provider 's general liability and automobile liability insurance
policies for any claims arising out of work performed under this Agreement.
2. Insurance coverages shall be as follows:
A. Workers' Compensation & Employer's Liability. The Service Provider shall
maintain during the life of this Agreement for all of the Service Provider's
employees engaged in work performed under this Agreement:
1. Workers' Compensation insurance with statutory limits as required by
Colorado law.
2. Employer's Liability insurance with limits of $100,000 per accident,
$500,000 disease aggregate, and $100,000 disease each employee.
B. Commercial General & Vehicle Liability. The Service Provider shall maintain
during the life of this Agreement such commercial general liability and automobile
liability insurance as will provide coverage for damage claims of personal injury,
including accidental death, as well as for claims for property damage, which may
arise directly or indirectly from the performance of work under this Agreement.
Coverage for property damage shall be on a "broad form" basis. The amount of
insurance for each coverage, Commercial General and Vehicle, shall not be less
than $1,000,000 combined single limits for bodily injury and property damage.
In the event any work is performed by a subcontractor, the Service Provider shall
be responsible for any liability directly or indirectly arising out of the work
performed under this Agreement by a subcontractor, which liability is not covered
by the subcontractor's insurance.
Official Purchasing Document
Last updated 10/2017
RFP 8867 Tourism / Destination Master Plan Page 26 of 26
EXHIBIT
CONFIDENTIALITY
IN CONNECTION WITH SERVICES provided to the City of Fort Collins (the “City”) pursuant to
this Agreement (the “Agreement”), the Service Provider hereby acknowledges that it has been
informed that the City has established policies and procedures with regard to the handling of
confidential information and other sensitive materials.
In consideration of access to certain information, data and material (hereinafter individually and
collectively, regardless of nature, referred to as “information”) that are the property of and/or relate
to the City or its employees, customers or suppliers, which access is related to the performance
of services that the Service Provider has agreed to perform, the Service Provider hereby
acknowledges and agrees as follows:
That information that has or will come into its possession or knowledge in connection with the
performance of services for the City may be confidential and/or proprietary. The Service Provider
agrees to treat as confidential (a) all information that is owned by the City, or that relates to the
business of the City, or that is used by the City in carrying on business, and (b) all information
that is proprietary to a third party (including but not limited to customers and suppliers of the City).
The Service Provider shall not disclose any such information to any person not having a legitimate
need-to-know for purposes authorized by the City. Further, the Service Provider shall not use
such information to obtain any economic or other benefit for itself, or any third party, except as
specifically authorized by the City.
The foregoing to the contrary notwithstanding, the Service Provider understands that it shall have
no obligation under this Agreement with respect to information and material that (a) becomes
generally known to the public by publication or some means other than a breach of duty of this
Agreement, or (b) is required by law, regulation or court order to be disclosed, provided that the
request for such disclosure is proper and the disclosure does not exceed that which is required.
In the event of any disclosure under (b) above, the Service Provider shall furnish a copy of this
Agreement to anyone to whom it is required to make such disclosure and shall promptly advise
the City in writing of each such disclosure.
In the event that the Service Provider ceases to perform services for the City, or the City so
requests for any reason, the Service Provider shall promptly return to the City any and all
information described hereinabove, including all copies, notes and/or summaries (handwritten or
mechanically produced) thereof, in its possession or control or as to which it otherwise has
access.
The Service Provider understands and agrees that the City’s remedies at law for a breach of the
Service Provider’s obligations under this Confidentiality Agreement may be inadequate and that
the City shall, in the event of any such breach, be entitled to seek equitable relief (including without
limitation preliminary and permanent injunctive relief and specific performance) in addition to all
other remedies provided hereunder or available at law.
April 23, 2019
Tourism & Destination Master Plan
ATTACHMENT 5
Questions for Council
1. Does Council have any feedback on the goals of the project?
2. Does Council support the proposed planning process and timeline?
2
Intro/Overview
3
• City & Visit Fort Collins partnership
• Visit Fort Collins services
• Current state of tourism
• Tourism plan process and timeline
• Questions/discussion
City & Visit Fort Collins
• 3% Lodging Tax
• 70% - Visit Fort Collins
• 30% - Fort Fund Grants
• Visit Fort Collins Contract
• 501c6
• Updated in 2016
• Renewed annually
4
Strategic Plan Alignment
• Economic Health
• 3.1 Facilitate government & local partners to form an effective
regional economic health group
• 3.2 Maintain and grow diverse employment opportunities
• Culture & Recreation
• 2.1 Develop recreational and cultural programs with pricing
and marketing strategies that drive value, attendance & cost
recovery
5
About Visit Fort Collins
Mission: Visit Fort Collins leads the
region in attracting visitors for a
diverse set of experiences,
facilitating the highest quality visitor
experience in order to enhance the
area's economy and quality of life
for residents.
6
7
About Visit Fort Collins
Ben Costello (Chair)
Mountain Whitewater
Carol Cochran (Vice
Chair) Horse and
Dragon Brewery
Gary Ozzello
(Immediate Past Chair)
Colorado State
University
Ellen Rotunno
(Treasurer) Best
Western University Inn
Christopher Ashby
The Ranch
William Bertschy
Mountain & Plains Institute
for Lifelong Learning &
Services
Kailey Bowser
Odell Brewing Co.
Ken Brink
Larimer County
Natural Resources
Andrea Coy
Bohemian Foundation
Sean Godbey
Old Town Spice Shop
Molly Skold
East Campus Realty,
LLC
Kevin Smith
Hilton Fort Collins
Hank Van Orden
Marriott Fort Collins
Amanda King
City of Fort Collins
Andrew Williams
Downtown Fort Collins
Business Association
Board of Directors
Erik Barstow
Director of Sales
Lindsey Rohrbaugh
Group and
International Sales
Katy Schneider
Director of
Marketing
Andrew Woerpel
Digital Marketing
Coordinator
Autumn Schempp
Director of Business
Development
Samantha Schueler
Visitor Services
Manager
Melissa Draxler
Executive Assistant
& Office Manager
Cheryl Glanz
Colorado Welcome
Center Manager
Cynthia Eichler
President & CEO
About Visit Fort Collins
Services Provided
9
• Sales and Conference Services
• Marketing & Public Relations
• Visitor Centers and Services
• Partnerships & Development
Local Collaboration
10
• Downtown Business Association
Board Seat
• North Fort Collins Business
Association
• Midtown Business Association
Board Seat
• River District
• Campus West Merchants
Association
• Fort Collins Museum of Discovery
Board Seat
• Downtown Development Authority
• Arts & Culture Master Plan Task
Force
• Chamber of Commerce
• Colorado State University
Tourism Today – Visitor Profile
11
Tourism Today – Overnight Visitors
12
Tourism Today – Reasons to Visit
13
Tourism Today – Top Activities
14
Tourism Today – Economic Impact
15
Tourism Today – Economic Impact
16
Master Plan Expectations
17
Objectives:
• Provide focus to existing and future tourism development
• Create a roadmap to maintain and enhance Fort Collins’ lodging
industry’s competitive positioning relative to other desirable tourism
destinations
• Anticipate the future state of tourists’ needs and tourist markets
• Additional attention on multiple sectors throughout the community
focused specifically on tourism, conferences and meetings
Master Plan Expectations
18
• Stakeholder engagement
• Market Study
• SWOT & Priorities
• Strategies & implementation plan
• Leverage existing studies and plans
• Co-funded by City and Visit Fort Collins
($50K each)
Master Plan Process
1. Immersion &
Review
• Fully
understand
plan
expectations
& goals
• Collect
previous
work/studies
to build on
2. Stakeholder
Engagement
• Engage
stakeholders to
solicit input
around the plan’s
goals and desired
outcomes, local
assets to consider
and potential
engagement in
the plan’s
implementation
3. Market Study
• Build a thorough
understanding of
the current
destination product
and tourism
ecosystem, relying
on primary
research,
comparative
benchmarking and
stakeholder input to
identify the highest
and best use of the
existing assets
19
Master Plan Process
4. SWOT &
Priority
Identification
• Identify
opportunities and
establish priorities
to build upon
market
opportunity for the
greatest current
and future visitor
impact for Fort
Collins
5. Strategy &
Implementation
Plan
• Formulate a long-
term vision &
strategy for
increasing
visitation to Fort
Collins and
provide excellent
visitor services,
accompanied by
specific
recommendations
for implementing
the vision
6. Presentation
of Final Draft
• Communicate
the results of
the planning
process and
provide data
points to drive
decisions
• Council
Resolution
20
Master Plan Timeline
21
2019
Q1 Q2 Q3 Q4
2020
Q1 Q2 Q3
RFP
Issued
Today:
Contract
& Kick-off
Stakeholder
engagement
Market
Study
SWOT &
Priorities
Strategy &
Implementation
Report
Refinement
Final Report
– Council
Resolution
Council update
Questions for Council
1. Does Council have any feedback on the goals of the project?
2. Does Council support the proposed planning process and timeline?
22
April 23, 2019
Tourism & Destination Master Plan
Lodging Tax Collections
24
2015 2016 2017 2018 2019
JAN $81,568.57 $81,902.08 $ 79,597.00 $ 101,000.00 $ 136,000.00
FEB $80,309.76 $76,114.00 $ 72,367.00 $ 84,000.00 $ 92,000.00
MAR $82,784.32 $86,726.00 $ 80,606.00 $ 85,000.00 $ 87,000.00
APR $99,700.37 $95,108.00 $ 98,356.00 $ 114,000.00
MAY $100,912.29 $108,313.00 $ 103,539.00 $ 118,000.00
JUN $140,193.97 $137,250.00 $ 138,868.00 $ 161,000.00
JUL $177,416.08 $179,136.00 $ 179,706.00 $ 226,000.00
AUG $169,902.06 $172,922.00 $ 174,399.00 $ 207,000.00
SEP $159,446.02 $163,172.00 $ 184,716.00 $ 201,000.00
OCT $147,193.15 $143,701.00 $ 172,270.00 $ 212,000.00
NOV $135,985.00 $124,066.00 $ 143,977.00 $ 169,100.00
DEC $75,548.38 $85,396.00 $ 92,164.00 $ 115,000.00
TOTAL $1,450,959.97 $1,453,806.08 $1,520,565.00 $ 1,793,100.00 $ 315,000.00
CITY OF FORT COLLINS
LODGING TAX COLLECTIONS
and in the site line of the
Mountain Avenue Old Parking
Garage increasing visibility
and ease of access for visitors.
The new location also provides
3 times the space for visitors
to explore, engage and ask
questions of the travel
experts who volunteer their
time for Visit Fort Collins and
the community.
In addition to Brinkman
Construction a special thanks
to Air Comfort, Commercial
Glass, Acoustics & Interiors,
Maximum Painting, Masters
Flooring, Distinctive Welding,
Merit Electric, Wool Hat,
VFLA, Signarama, Bullfrog
Builders, and Old Town
Square Properties.