HomeMy WebLinkAboutCOUNCIL - AGENDA ITEM - 02/28/2017 - ROAD TO 2020 UPDATEDATE:
STAFF:
February 28, 2017
Lindsay Ex, Environmental Program Manager
Jeff Mihelich, Deputy City Manager
Jackie Kozak-Thiel, Chief Sustainability Officer
Amanda King, Communications/Public Involvement
Director
WORK SESSION ITEM
City Council
SUBJECT FOR DISCUSSION
Road to 2020 Update.
EXECUTIVE SUMMARY
The purpose of this Work Session is three-fold:
Provide an update on the implementation of the City’s Climate Action goals, including updated projections
from funded initiatives and additional initiatives identified, highlights from funded initiatives, and future
directions for this work;
Focus on the transition from planning to implementation and the associated language, including branding, the
City has developed to increase community engagement to achieve the goals; and
Review the overall next steps, including the process for finalizing the 2020 roadmap and messaging and
engagement strategies around climate action.
GENERAL DIRECTION SOUGHT AND SPECIFIC QUESTIONS TO BE ANSWERED
1. Does Council have any feedback on the progress made to date?
2. Does Council have any feedback on the branding process?
BACKGROUND / DISCUSSION
Background, Successes to Date, and Transition to Implementation
Background: In 2015, Council unanimously adopted updated community greenhouse gas goals:
20% below 2005 levels by 2020,
80% below 2005 by 2030, and
Carbon neutrality by the year 2050.
Successes to Date: Since this adoption, the community has made significant progress toward achieving the 2020
goals. The 2015 inventory illustrated the City is almost halfway to the goals, and per capita emissions are down
by 25% from 2005. Together with the community, Fort Collins is making great strides across every aspect of the
Climate Action Plan, including the following:
Preliminary results for the City’s 2016 efficiency programs show energy savings equivalent to over 3,200
homes in our community (29,000 megawatt-hours) generating in excess of $25 million in local economic
benefits through reduced utility bills, direct rebates and leveraged investment,
Fort Collins businesses are saving more than $9.5M annually from improved efficiencies,
ClimateWise is Fort Collins’ free, voluntary program that offers simple solutions to help businesses reduce
their impact, save money and gain recognition for their achievements in energy and water conservation,
waste reduction, alternative transportation and social responsibility. In 2015, ClimateWise Partners
realized $1,037,000 in annual cost savings by implementing cost-saving strategies to be more efficient
and reduce operating costs,
Increased locally installed solar capacity by more than 500% from 2014 to 2015 and an additional 20%
from 2015 to 2016,
February 28, 2017 Page 2
Partnered with the other Platte River Power Authority member communities to install a 30-megawatt solar
facility, reducing community-wide emissions by approximately 1% overall,
Diverted about 60% of waste from the landfill while exploring ways to turn waste streams into profit
streams,
Doubled transit ridership in less than 10 years (2016 will see more than 4 million trips for the first time
ever) after significantly increasing investment in transit services, including Bus Rapid Transit and public-
private partnerships to support system efficiency and maximize use of taxpayer dollars,
Incorporated technologies designed to monitor and adjust traffic management in real-time to reduce
congestion and emissions, and increase ease of travel by all modes, and
Recognized as one of six Platinum level Bicycle Friendly Communities.
Transitioning from Aspirational to Operational to Implementation: With these incredible accomplishments under
the community’s belt, the organization has begun a systematic transition since the adoption of the updated
climate action goals in both the operations of the plan as well as how climate action is communicated, see the
table below:
Aspirational (2015) Operational (2016) Implementation (2017+)
Operations Adopted the goals
Began to implement
internal structure\
Continued
implementation of
long-established
programs, e.g., FC
Bikes, Efficiency
Works, etc.
Internal structure
formalized
Community
Advisory
Committee
established
Model and
vetting process
refined
Implementing 2017-2018
BFO offers, adopted
policies
Continuous improvement of
modeling, vetting, and
communications
Identification of ways to
scale up or explore new
initiatives to achieve 2020
goals
Alignment with established
policy targets
Communications Climate Action Plan Road to 2020 Proposed:
Climate Action Plan - goals,
framework, planning,
reports
Fortify - specific messages,
campaigns
Each of these aspects (operations and communications) is further described below.
Implementation of the Climate Action Plan - Overall Analysis, Direct and Enabling Initiatives
Overall Analysis: As discussed in 2016, implementing the Climate Action Plan will be an iterative process of
identifying initiatives, vetting those ideas, determining to move forward (or not), and then repeating that process
as new technologies, innovations, and improvements are identified. At the March 2016 Work Session related to
the Road to 2020 (Attachment 1), staff presented Council with 31 initiatives in five strategy areas that had been
initially modeled to create a preliminary roadmap to the 2020 goals. During the August 2016 Work Session
(Attachment 2), staff shared the overall vetting process for the 31 initiatives identified through the initial
February 28, 2017 Page 3
12 of the 31 initiatives were either partially funded or require further vetting or research to move forward as an
initiative. An example is the Biomass Burner, which is proposed to refocus on wood utilization overall to
address the 70,000 ash trees that could be affected by Emerald Ash Borer and present a significant waste
challenge. As the biomass burner was determined to be infeasible in the municipal setting, staff is proposing
to explore other wood utilization options in 2017.
6 of the 31 initiatives have been put on hold due to feasibility concerns or readiness. Examples include the
Construction and Demolition Sorting Facility or the CSU Combined Heat and Power project.
Thus, 25 of the 31 initiatives (the 13 that were fully funded and the 12 that are either partially funded or are still
being explored) remain, and the impact of these initiatives on the 2020 goals is illustrated in the table below. A full
breakdown of the various costs, benefits, and projected impacts of the various initiatives can be found in
Attachment 4.
Emissions
(Metric Tons
CO2e)
Percent Below
2005 Levels
(baseline)
Notes
2005 Baseline 2,351,329 N/A Actuals
2015 Inventory 2,130,023 9% Actuals
2020 Forecast (Business
as Usual)
2,179,000 7% Projections if actions not taken; Does
not include Council investments in
2016, or the 2017-2018 BFO process
2020 Forecast
(Funded/Adopted Initiatives,
154,000 MT)
2,025,000 14% Projections: Assumes the fully and
partially funded initiatives in 2017-
2018 will also be funded in 2019-
2020, e.g., energy efficiency and
community solar
2020 Forecast (All
Initiatives, Additional 79,000
MT)
1,946,000 17% Projections: Assumes the remaining
initiatives are funded or adopted
between now and 2020
2020 Target 1,880,000 20% Projections
Projected Gap to
Achieving the 2020 Target
66,000 3% See notes below regarding ways to
close the projected gap
Key aspects to filling the 3% projected gap:
The 2016 community carbon inventory will be completed in April 2017, and this information will be used to
refine the projections.
The projections are conservative in nature and some funded initiatives, e.g., energy efficiency, are exceeding
initial estimates. For example, the increased funding in 2016 for energy efficiency was projected to provide an
additional 2,500 to 3,000 metric tons of emissions reductions; current data suggest these reductions will be
closer to 4,500 metric tons.
Additional initiatives are continuously being identified and reviewed, including the following:
o Time of Use Rates - considered the same night as this discussion, this pilot conducted by Utilities has
shown a 2.5% reduction in electricity use for residential customers, which conceptually equates to 0.5%
reduction in emissions (or 9,000 metric tons of carbon). Pending Council moving this item forward, staff
will include it in the initiatives analysis toward the 2020 goal.
o Clean Energy - The Energy Policy includes a target for a minimum of 20% of the electricity portfolio be
generated from renewable energy sources by 2020. Currently, the City is on track to achieve 17% of its
energy from clean energy sources, leaving a 3% gap (which equates to approximately (20,000 metric
February 28, 2017 Page 4
In addition to the direct initiatives, Council has also recognized the role of innovation to achieve the City’s
climate goals, and that innovation will take the form of technological, financial, social, and policy-based
solutions. The following innovative initiatives will help the City to achieve the 2020 goals, though the
impact of these efforts cannot be explicitly quantified yet:
o Climate Economy - funded in the 2016 Budget Revision process, the City’s Climate Economy Advisor
is developing the Climate Economy Action Plan (with consultant Natural Capitalism Solutions) to
evaluate financial tools to leverage private and public sector investment in the Road to 2020+.
o Innovative Pilot Projects - recognizing the role of the private sector in achieving the City’s goals, an
offer was funded in the 2017-2018 BFO cycle to develop a reverse RFP that asks the private sector,
for example, how they would reduce 50,000 metric tons from the City’s inventory or engage 10,000
residents to achieve the goals. The RFP is anticipated to launch in April 2017.
o Communications - further described below, the City has contracted with PRR, a national leader in
sustainability messaging and engagement, to develop a strategic plan and communications toolkit to
better engage the community in these efforts.
Progress on Mid-Cycle and Off-Cycle Funding
In addition to the investments of $3.6M in 2017 and $2.6M in 2018 funding through the 2017-2018 BFO process,
Council also funded $5.9M in mid-cycle and off-cycle funding in 2016 to achieve the goals. As reported in detail in
the attached memo (Attachment 3), these projects are on track to accomplish the following:
Projected emissions reductions - On track to reduce approximately 17,600 metric tons of carbon equivalent
(~6% of what is needed to achieve the 2020 goals, which has been incorporated into the 2020 Forecast - with
initiatives funded/adopted to date).
Leveraging of City dollars - While still calculating official numbers, early projections suggest the 2016 City
dollars invested will be leveraged by at least $5.4M of private sector investment.
Community engagement - Over 1,000 residents have been directly engaged through the Road to 2020+
efforts in 2016 and 2017, including through the City’s Open Houses, two All Boards and Commission
meetings, the Community Issues Forum, Earth Day, the Road to 2020+ e-newsletter, etc. In addition, over
350 City employees have been directly engaged through internal efforts as well.
Anticipated reappropriation requests: Staff has submitted a $77K reappropriation request in association with
these projects. As reported in Attachment 3, the funds will be used primarily ($50K) to address how to divert
the 70,000 ash trees in Fort Collins from landfill disposal in the event of an Emerald Ash Borer (EAB)
infestation. The remaining funds will be utilized to complete work associated with four of the other funded
projects.
More specifically, given the $1.46M investment in energy efficiency in 2016, staff can also report the following
statistics on the results of this supplemental investment:’
The Efficiency Works Business and Home programs were available to customers on a continuous basis
through the end of 2016.
Funding was 92% committed to efficiency projects, with 44% spent in 2016. Staff does not anticipate a
shortfall in funding in 2017.
Originally projected to reduce emissions by 2,500 to 3,250 metric tons, projected savings now expected to
reach 4,500 metric tons (~1.5% of remaining reductions needed to achieve overall 2020 goal).
The supplemental funding increased the estimated efficiency portfolio savings to over 2.0% of community
electricity use, helping to exceed the 2016 Energy Policy target of 1.75%.
Businesses and Homes Engaged -
o Over 150 additional business projects were supported through the Efficiency Works Business
supplemental funding.
o Nearly 60 homes were included in the Efficiency Works Neighborhoods pilot as a result of the
supplemental funding. With the success of the pilot, the streamlined approach has been integrated into
the Efficiency Works Home program for 2017.
February 28, 2017 Page 5
Implementation of the Climate Action Plan - Branding and Community Engagement
Background: As the City has developed messaging and engagement strategies to help reach our 2020 goals,
Council asked staff to explore options that would better reach a broader spectrum of the community by connecting
with the specific actions and benefits of the climate action goals, e.g., one person might be interested in low-cost
measures such as energy efficiency, another is interested in environmental impacts, and yet another may be
focused on health-related outcomes such as cleaner air for their family. Others have also said that the words
“climate action” don’t give them instructions about what they should do to reduce their contributions to carbon
emissions.
Proposed Language: Toward that end, staff has worked to find the common value that would appeal to all. That
common value is a healthy and thriving community. That includes environmental, social and economic health. In
2016, staff developed temporary bridging language - Road to 2020: Forging Our Efficient Future - while the
implementation branding was being developed. In January and February 2017, proposed implementation
branding - called Fortify Fort Collins - has been tested in the community in advance of the Work Session
(Attachments 6 and 7).
Fortify means to strengthen and secure; to give physical strength courage or endurance; and to add mental or
moral strength to encourage. Staff is proposing the word because it:
Represents strength
Has the word FORT in it!
Represents action (To Fortify could mean to act as Fort Collins might).
As noted above, Fortify does not replace the Climate Action Plan - the community will always have a Climate
Action Plan framework that gives the community a general roadmap of how we achieve our carbon reduction
goals. While the Climate Action Plan still represents the ‘what’ (goals & framework) and the ‘why’, Fortify has the
potential to represent the how. Here are a few examples of personal messages that could incorporate this unique
definition and call to action:
“I compost so my garden stays healthy, how do you Fortify?”
“I ride my bike to stay in shape and save on gas, what’s your plan to Fortify?”
“I recycle to help the City achieve its zero waste goals, why do you Fortify?”
“Why do I Fortify? Because I love this community and want to do my part to make it better for my
grandchildren.”
“Fortify Fort Collins with a free home efficiency assessment!”
Community Feedback: Staff has tested, or is in the process of testing, branding with the following groups:
December - CSU Professor Martin Carcasson tested with his students
January 24 - League of Women Voter Environmental Action Team
January 26 - Road to 2020 Community Advisory Committee
February 3 - Fort Collins Sustainability Group
February 6 - Boards and Commissions Super Issue meeting (80 people attended)
February 10 - Chamber of Commerce LLAC
February 23 - Energy Board
February 27 - Air Quality Advisory Board
March 1 - Youth Advisory Board
March 22 - Overall update at North Fort Collins Business Association
April 11 - Overall update at South Fort Collins Business Association
So far, community reaction has been mixed (Attachment 7). Some have expressed excitement in a campaign
that gets people to take specific actions and like the name. Some think Fortify is a defensive term or that the
brand “look” is cold and unfeeling. Others have concerns that the community is backing away from its goals. Staff
has explained this campaign does not replace the Climate Action Plan - it merely represents an additional way to
February 28, 2017 Page 6
get people engaged. Still, there are members of the community who are opposed to any name unless it’s paired
with Climate Action Plan or has the word climate in it.
Next Steps
As mentioned above, 2017 will be largely focused on implementation. While a few highlights are provided below,
the overall efforts are being tracked in Attachment 5, which will be updated on a quarterly basis.
Specifically, staff will be working on the following in 2017:
Operations
o Implementation of the 2017-2018 BFO Offers
o 2016 community carbon inventory (completed in April of each year)
o Creation of a synthesis document that outlines and brings together the work toward the 2020 goals (see
draft table of contents in Attachment 8)
o Development of the Climate Economy Action Plan
o Collaboration with Platte River Power Authority on the Customized Resource Planning effort, which is
evaluating the benefits and costs of having separate rate structures for the Platte River Community, and
the energy efficiency program evaluation
o Launching of the Climate Action Plan Dashboard to transparently track performance toward the goals and
assess triple bottom line impacts
o Continuous identification and vetting of additional initiatives to close the 2020 gap
o Development of a municipal roadmap to achieve the municipal organization’s 2020 goals (which mirror
the community goals) using the same modeling and vetting process developed for the community
o Selected by Xcel for their Partners in Energy Program, Fort Collins is the first “gas only” community to be
included. Utilities and Xcel are exploring collaboration regarding data sharing, which could improve our
understanding of natural gas usage and savings opportunities, for joint marketing and outreach to our
common customers and improved alignment of efficiency programs and service.
o Beginning to look toward the 2030 goals by integrating this work with the City Plan, Transportation Master
Plan, and Transit Plan updates
Communications
o Continuation of the Community Advisory Committee
o Development of a communications and engagement strategic plan that includes a communications toolkit
highlighting specific engagement strategies for underserved populations and the business community
o Coordinating with CSU on the deployment of six deliberative engagement events to engage a wider range
of residents in the development of personalized action plans to achieve the 2020 goals
ATTACHMENTS
1. Work Session Summary , March 10, 2016 (PDF)
2. Work Session Summary, August 30, 2016 (PDF)
3. Council Memo-Budget Revisions and Off-Cycle Appropriations, November 22, 2016 (PDF)
4. Detailed Spreadsheet of the Initiatives and the Modeling and Vetting Process (PDF)
5. 2017-2018 Work Plan for the Road to 2020 Direct and Supporting Projects (PDF)
6. Public Engagement Summary (PDF)
7. Summary of Feedback from Stakeholder Meetings on Fortify (PDF)
8. 2020 Synthesis Document - Purpose and Draft Table of Contents (PDF)
9. Powerpoint presentation (PDF)
ATTACHMENT 1
ATTACHMENT 2
ATTACHMENT 3
OverallSummary
Emissions
(MetricTonsCO2e)
PercentBelow2005
Levels(baseline)
2005Baseline 2,351,329 N/A
2015Inventory 2,130,023 9%
2020Forecast(BusinessasUsual) 2,179,000 7%
2020Forecast(Funded/AdoptedInitiatives,154,000MT) 2,025,000 14%
2020Forecast(AllInitiatives,Additional79,000MT) 1,946,000 17%
2020Target 1,880,000 20%
ProjectedGaptoAchieving2020Target 66,000 3%
Thistablerepresentsthe13of31initiativeswerefundedthroughtheBFOprocessin2017Ͳ2018orwereadoptedviapolicydiscussions.ExamplesincludeBusinessandHomeEnergyEfficiencyandtheCommunityRecyclingOrdinance.
Initiative Policy
NetCommunityCosts
(Annual)
NetCommunity
Costs
(Thru2020)
NetCityCosts
(Annual)
NetCityCosts
(Thru2020)
AdoptedGHG
Impactto2020
PotentialGHG
Impactto2020
ProjectLifetime
$/GHG*
ProjectLifetime
Benefit/CostRatio
Confidencethrough
2020
BuildingEnergyDisclosureandScoring Energy $ 910,000 $ 3,300,000 $ 50,000 $ 300,000
2,000 2,000 $ 149 0.5 L
BusinessEfficiencyPortfolioBase Energy $ (3,420,000) $ 61,800,000 $ 1,680,000 $ 22,600,000 69,000
69,000 $ 58 1.4 M
BusinessEfficiencyPortfolioExpanded Energy $ (2,600,000) $ 21,000,000 $ 1,360,000 $ 8,600,000
26,000 26,000 $ 58 1.4 M
CoͲGenSetatDrakeWastewaterReclamation Energy $ Ͳ $ Ͳ $ (90,000) $ 3,600,000
3,000 3,000 $ 71 1.6 L
CommunitySharedSolar Energy $ (130,000) $ 2,700,000 $ 30,000 $ 1,100,000 2,000
2,000 $ 74 2.2 H
EnergyCodePerformance Energy $ 830,000 $ 11,700,000 $ 70,000 $ 400,000 5,000
5,000 $ 123 0.5 L
HomeEfficiencyPortfolioBase Energy
HomeEfficiencyPortfolioExpanded Energy
(SP3)SolarPowerPurchaseProgram Energy $ (390,000) $ 4,200,000 $ 280,000 $ 1,200,000
3,000 3,000 $ 65 1.7 H
UtilitiesRooftopSolarIncentives Energy $ Ͳ $ 13,200,000 $ 80,000 $ 2,800,000
7,000 7,000 $ 92 0.8 H
MunicipalCompostingSite Municipal
TransitSystemExpansion Transportation $ (3,730,000) $ Ͳ $ 9,430,000 $ 13,300,000
2,000 2,000 $ 635 0.4 L
CommunityRecyclingOrdinance Waste $ 2,270,000 $ 6,900,000 $ 50,000 $ 600,000 14,000
14,000 $ 183 0.0 L+
Subtotal 133,000 133,000
Thistablerepresents12ofthe31initiativeswereeitherpartiallyfundedorrequirefurthervettingorresearchtomoveforwardasaninitiative.
Initiative Policy
NetCommunityCosts
Thistablerepresents6ofthe31initiativeshavebeenputonholdduetofeasibilityconcernsorreadiness.ExamplesincludetheConstructionandDemolitionSortingFacilityortheCSUCombinedHeatandPowerproject.
Initiative Policy
NetCommunityCosts
(Annual)
NetCommunity
Costs
(Thru2020)
NetCityCosts
(Annual)
NetCityCosts
(Thru2020)
AdoptedGHG
Impactto2020
PotentialGHG
Impactto2020
ProjectLifetime
$/GHG*
ProjectLifetime
Benefit/CostRatio
Confidencethrough
2020
CSUCombinedHeatandPower Energy
PlatteRiverRenewablesPurchase(Tariff7) Energy
WaterTreatmentFacilityHydropower Energy
ConstructionandDemolitionSortingFacility Waste
HoffmanMillCrushingFacility(exp) Waste
NeighborhoodFoodScrapComposting Waste
*GHGImpactcalculatedfromnetpresentvalueofallcostsassociatedwiththeinitiative,dividedbylifetimeGHGbenefits.
BaselineForecast
InitiativeModelingandKeyAssumptions
Toassessinitiativesacrossacommonandtransparentplatform,staffdevelopedatemplatethatallowsteamstoenterspecificprojections.Foreachinitiative,thetemplateincludeddetailsonprojectinformation,costs,andbenefits:
ProjectInformation AnnualCosts(totheAdministrator,e.g.,theCity,andtheParticipants,e.g.,thePrivateSector) AnnualBenefits(totheAdministratorandtheParticipants)
Definition OverheadCosts ReductioninCarbonEmissionsbyResourceType
Objectives IncentiveCosts ResourceCostSavings
Deliverables InstallationCosts SavingsinCarbonEmissionCosts
ValueProposition MaintenanceCosts
AlternativesAnalysis
KeystoSuccess
Pilot/ProofofConcept
MarketandPolicyAnalysis
Forcommonassumptionsthatareusedacrossmanyinitiatives(i.e.forecastedelectricrates,populationgrowth),alistofcorevariableswasincludedandautomaticallypopulated.Thisensuresconsistencyacrosstheinitiativeestimatesandprojections.
InitiativeVetting
ConfidenceGrade
High
Medium
Low
Thisiterativeprocesswillbecontinuedandcompletedasexistinginitiativeschange,duetochangingtechnologyornewinformation,andexpandedasnewinitiativesareidentified.
TheModel
Removed
Howwerethesenumbersarrivedat?ExplanationoftheForecast,InitiativeModelingandVettingProcess,andtheModel
TheforecastedlevelofcommunityCO2emissions,withoutthereductionsfromCAPinitiativestrategies,isprojectedunderourstandardinventoryprotocol.Thisprojectionaggregatesover600variablesfromstandardindicators,thecommunityinventory,andthemunicipal
inventory.Basedonthesedatainputs,theCO2emissionsexpectedforeachresourcewascalculated.Forexample,ourforecastedelectricconsumptionwasdevelopedbyFortCollinsUtilitiesusingatimeseriesmodel.Itwasadjustedforeconomicoutputandpopulationgrowth
overthenext20years.Thisforecastincorporatestherealizedandforecastedbenefitsofexistingenergyefficiencyprograms,butnottheadditionalfundingapprovedin2017/2018BFOprocess.
ThefederalCorporateAverageFuelEconomy(CAFÉ)standardsforvehicleemissionswerealsoincorporatedintothisforecast.CAFÉimpactsareconsideredtobelargelyoutsideoflocalcontrolsoitwasdeterminedtobeappropriatetorecognizetheimpactsoftheseeffortsonour
communityemissionsbeforeevaluatingadditionallocalefforts,suchasourCAPinitiatives.
Aftertemplatesubmission,all31initiativesunderwentvettingbytheFinanceMechanismscommittee.Thisincludedareviewofassumptionsandcalculationsforcompletenessandreasonability.Basedontheirassessment,aconfidencegrade(High/Medium/Low)wasprovided
basedonthefollowingconsiderations:
Followingvetting,theindividualinitiativetemplatesareimportedintotheaggregatemodel.Thisisthesamemodelwhichhousesthebaselineforecast.ByevaluatingpotentialCO2emissionsreductionssidebysidewithexistingforecasts,staffisabletoevaluatetrendsand
analyzescenariostowardsour2020goals.
Themodelretainseachinitiative’sannualcostandbenefitinformation,inadditiontoautomaticallyaggregatingtolifetimecostsandbenefits,discountingtonetpresentvalues,andcalculatingthebenefit/costratioandcostpermetrictonofgreenhousegas(GHG)avoided.
PolicyAreaandInitiative Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
Transportation
TransitSystemExpansion Direct
ExpandCongestionManagementSystem Direct Design Design
ImprovePedestrianNetwork Direct Design Design
BicycleNetwork&RidershipImprovements Direct Design Design
EVReadinessRoadmap(associatedwithFuelEfficientandEVStrategy) Supporting/Direct Explore
TransportationMasterPlan/CityPlan/TransitPlan(LandUsePatterns) Supporting/Direct Implement
TravelBehaviorSurvey Supporting Plan/Design
Energy
CommunitySharedSolar Direct Explore
BusinessandHomeEnergyEfficiency(BaseandExpanded) Direct Review/Check
(SP3)SolarPowerPurchaseProgram Direct Explore
UtilitiesRooftopSolarIncentives Direct Review/Check
EnergyCodePerformance Direct Implement Policy/Adopt Implement Review/Check
CoͲgenatDrakeWastewaterReclamationFacility Direct Construction/Impleme
BuildingEnergyDisclosureandScoring Direct Explore Plan
Timeofusepilotexpansion Direct(notvetted) Review/Check Implement
XcelPartnersinEnergyProgram Supporting Explore Plan
CityEnergyProject Supporting Plan Design
ElectricDistributedBatteryPilotProgram Supporting Plan
PlatteRiverCustomizedResourcePlanning Supporting Explore Plan Review/Check Plan Review/Check
Waste
CommunityRecyclingOrdinance Direct
CommunityRecyclingOrdinance(Organics) Direct
WoodUtilizationStudy Supporting
Waterandlanduse
CarbonSequestration Supporting Explore Review/Check Implement
Municipal
MunicipalCompostingSite Direct Review/Check
StreetLightingUpgrades Direct
AlternativeFuelMunicipalLawnandGardenEquipment Direct Explore Plan Review/Check
MunicipalR2020+ Direct Plan/Design Review/Check
MunicipalInnovationFund(Expanded) Direct Plan/Design Review/Check
CNGFuelingSite Supporting Review/Check
MunicipalResiliencyandAdaptationPlanning Supporting
Organizationapproachtoairquality,extremeheat,extremecold Supporting DesignandImplement Implement Review/Check
Metrics
CoͲBenefitsAnalysis Supporting Plan Pilot Design
Dashboard Supporting Explore Design Pilot
NewInventoryProtocol Supporting Review/Check Explore Review/Check
Carbonaccountingandelectricitymarket Supporting
ClimateEconomy
ClimateEconomyStrategicPlan Supporting Explore Review/Check
Adaptation,preparationandresilience
WaterSupplyVulnerabilityAssessment Supporting
Engagement
RegionalAdvocacyandEducation(CC4CA,CCN,CML,WAA) Supporting Review/Check Review/Check
InnovationSummit Supporting Implement Review/Check
MessagingandEngagement(Overall,Deliberation) Supporting Review/Check
Innovation
HomewisePilot(supportsEnergyEfficiencybenefits) Direct
InnovationPilotProjects Supporting Plan Review/Check Plan
Implement
Implement
Plan
Implement
Implement
Implement
Implement
PUBLIC ENGAGEMENT SUMMARY
PROJECT TITLE: Fortify Branding Campaign
OVERALL PUBLIC INVOLVEMENT LEVEL:
Involve
BOTTOM LINE QUESTION: Does the community support the draft branding campaign that is intended to
help people take action to help reach our climate action goals for 2020 and beyond?
TIMELINE:
November-December 2016:
Developed branding campaign for CAP
Enlisted the help of the CAP Messaging and Engagement Team, which includes three citizens, to
evaluate initial branding.
Contacted key stakeholders and scheduled presentations
January-February 2017
Begin vetting campaign internally and externally
Stakeholder groups identified:
o December – CSU Professor Martin Carcasson tested with his students
o January 24 - League of Women Voter communications group
o January 26 – Road to 2020 Community Advisory Committee
o February 3 – Fort Collins Sustainability Group
o February 6 – Boards and Commissions Super Issue meeting (80 people attended)
o February 10 – Chamber of Commerce LLAC
o February 23 – Energy Board
o February 27 – Air Quality Advisory Board
Adapt branding based on feedback from stakeholders
March 2017
March 1 – Youth Advisory Board
March 22 – CAP update at North Fort Collins Business Association
April 11 – CAP update at South Fort Collins Business Association
Key Messages:
The City is implementing the Climate Action Plan – a critical document that addresses how the
community will reduce its greenhouse gas emissions in the next 25 years.
We want people to take action.
We believe this is language that will help people see themselves in the Climate Action Plan and
take action.
We are not replacing the Climate Action Plan with this branding campaign. We will always have
the Climate Action Plan.
We need to give the community choices about what actions they want to take.
We want to identify, connect and inspire with this campaign.
Climate action does not resonate with everyone in the community. It can be polarizing for some
people.
We don’t necessarily need people to know about the Climate Action Plan – we need them to find
simple actions they can fit into their everyday lives that will help us meet our goals.
ATTACHMENT 6
Feedback We Heard:
Pro:
Cute with word “Fort” in it
Fits well with things we already have in the city (ClimateWise)
Coming from positive lens
Not “Road to 2020” (which was not taking us anywhere)
Begins with action
Represents community and how you can impact it and make it better
Like the use of a hexagon
Generally agree branding should communicate economic and health benefits of CAP
Liked “Action” with “Fortify”
Not trying to fortify the people, but fortify the city. Make FC stronger.
Says health/strengthen
Can see climate change denier responding positively to this.
Says magnify, make it better. Fun, unifiying.
Could engage disinterested audiences.
Suggested tagline: For you. For the community. For businesses.
Suggested tagline: Smart. Efficient.
Fortifying is giving respect to the things we’re already doing.
Good messaging but how do you measure impact?
Visuals are great but ROI is dubious.
Con
It’s more divisive than inclusive.
Taglines make me think we’re not any of these right now.
Feels like we’re building up defenses because we’re being attacked and putting a bubble around
us.
Messaging doesn’t mean anything if we don’t have the costs.
Fortified company, Fortitude (run – like Boulder-Boulder)
May have to do a lot of explaining to associate with program
“nebulous on purpose” to stay away from politics of climate (noted as positive and concern)
tagline needs specifics
should there be six pillars to match six sides of hexagon?
Fortify reminds of Wheaties/Vitamins – doesn’t conjure community for all
Little militaristic/defensive.
Not sure what it means/how it’s connected to climate action.
Feels like covering it up.
Dislike the colors.
Audience Support Concerns
League of Women Voters
Communications Committee
Liked the action part
Liked “Action” with “Fortify”
Initially concerned that City was replacing CAP with
Fortify and opposed.
With Fortify: really need to see the connection with
the climate action goals.
Fort Collins Sustainability
Group
Generally agree branding should communicate
economic and health benefits of CAP
Do not support Fortify without also using Climate
Action Plan in branding
Community Advisory
Committee
Cute with word “Fort” in it
Fits well with things we already have in the city
(ClimateWise)
Healthy.Efficient.Resilient or similar words fits
well with other programs
Coming from positive lens
(Look at words from other studies as to what
resonates with public)
Not “Road to 2020” (which was not taking us
anywhere)
Begins with action
Represents community and how you can
impact it and make it better
Like the use of a hexagon
Fortified company, Fortitude (run – like Boulder-
Boulder)
May have to do a lot of explaining to associate with
program
“nebulous on purpose” to stay away from politics of
climate (noted as positive and concern)
tagline needs specifics
should there be six pillars to match six sides of
hexagon?
Fortify reminds of Wheaties/Vitamins – doesn’t
conjure community for all
Martin Carcasson class
(CSU Center for Public
Deliberation)
Not trying to fortify the people, but fortify the
city. Make FC stronger.
Says health/strengthen
Says diet/exercise.
Can see his Dad (climate change denier)
responding positively to this.
Says magnify, make it better. Fun, unifiying.
A goal and call to action.
Could engage disinterested audiences.
Could see on side of a bus and would want to
know more.
Fort works – very strong brand.
Little militaristic/defensive.
Not sure what it means/how it’s connected to
climate action.
CAP Messaging and
Engagement Team
Have a fighting chance
Like it but warmer colors
Like it but needs images
Feels bloodless
Too corporate
Negative association
Reminiscent of vitamins
Keeping people out
Chamber LLAC Cool that “Fort” is in it.
Love the “Fort” aspect.
Suggested tagline: For you. For the
community. For businesses.
Suggested tagline: Smart. Efficient.
Fortifying is giving respect to the things we’re
already doing.
Good messaging but how do you measure
impact?
Visuals are great but ROI is dubious.
It’s more divisive than inclusive.
Taglines make me think we’re not any of these right
now.
Feels like we’re building up defenses because we’re
being attacked and putting a bubble around us.
Messaging doesn’t mean anything if we don’t have
the costs.
If you don’t have the facts and the value, you’re not
going to be able to sell this.
Super Issues
(Boards/Commissions):
How is this implemented in schools?
How to overcome existing branding?
Spanish, Russian, Arabic - will we translate?
Seems like we’re building a wall.
Reminds of vitamins and minerals.
Why not use CAP and 7 sub theme areas?
How does Fortify connect to action? I don't see it.
This brand doesn't help me put teeth in it.
Hexagon feels like a gym ad.
Appreciate the notion of Fortify but don't retreat
from the word climate.
2020 Synthesis Document Purpose & Table of Contents
Document Purpose: To achieve the 2020 goals, staff is developing an implementation plan to prioritize
actions and associated near-term budget requests needed for progress between 2015 and 2020. This
document is a compilation of those strategic objectives, initiatives and projects identified to date. More
specifically, the purpose of the document is as follows:
Illustrate how adopted CAP-related policy targets support progress towards the 2020 GHG goal,
e.g., the energy efficiency and clean energy targets set by the Energy Policy, the waste reduction
and recycling targets set by the Road to Zero Waste, etc.
Outline the iterative process and implementation infrastructure necessary to achieve the goals.
Continue to acknowledge the role of innovation and flexibility that will be needed in order to adapt
to the technological, social, policy, and financial changes that the City will both drive and
experience on its road to carbon neutrality.
Synthesize all of the documentation associated with the 2020 efforts, including both the direct and
supporting initiatives identified to achieve the goals.
Draft Table of Contents
Acknowledgements
Executive Summary
o Vision and Goals
o Why is climate action important?
o How is this document different than the CAP Framework?
o Overview of the goals, policy targets, initiatives, and projects
o The modeling and vetting process
o How to use this document
Direct Initiatives
o Overall summary
o Energy policy targets and associated initiatives
o Transportation policy targets and related initiatives
o Waste policy targets and associated initiatives
o Water policy targets and associated initiatives
Supporting Initiatives
o Infrastructure
o Innovation
o Adaptation/Resiliency
o Community Engagement
o Climate Economy
Implementation and Metrics
o Short-term, mid-term, long-term
o Dashboard
Appendices
o Detailed description of the modeling, vetting, and forecast processes
o Detailed summary of the initiatives
o One-page write-ups of each of the initiatives
o Biannual process for evaluating initiatives, community engagement, and ensuring
alignment with the BFO process
o 2017-2018 Work Plan
o Key Definitions
ATTACHMENT 8
1
Road to 2020 – Council Work Session
Jeff Mihelich, Jackie Kozak Thiel, Amanda King, and Lindsay Ex
February 28, 2017
ATTACHMENT 9
1. Does Council have any feedback on
the progress made to date?
2. Does Council have any feedback on
the branding process?
2
Questions for City Council
$5.9
$3.6
$2.6
Good News!
3
2018
2017
2016
1.5%
~17,600 METRIC
TONS OF
ADDITIONAL
REDUCTIONS
TOWARD 2020
GOAL
ENERGY
EFFICIENCY
SAVINGS ALONE
~ 500 HOMES
500
LEVERAGED 2016
INVESTMENTS BY
AT LEAST $5.4M
$12.1M TOTAL
NEW
INVESTMENTS
IMPACTS FROM ADDITIONAL 2016 INVESTMENTS
OPERATIONAL
2016
OPERATIONAL
2016
Overview
4
GOALS & FRAMEWORK
ASPIRATIONAL
2015
IMPLEMENTATION
2017
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
1995 2000 2005 2010 2015 2020 2025 2030 2035 2040 2045 2050
5
20% Reduction
80% Reduction
Carbon
Neutral
Inventory Results
Forecast
2015 Inventory: Emissions Goal
9% below 2005
CO2
Tons
Aspirational
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
1995 2000 2005 2010 2015 2020 2025 2030 2035 2040 2045 2050
6
80% Reduction
Carbon
Neutral
Inventory Results
Forecast
2015 Inventory: Emissions Goal
9% below 2005
CO2
Tons
2020 Goal
20% Reduction
2015 – 2020
OVERALL
7
8
Iterative Process
13
12
6
3:1 Leverage
Exceeded
projections
by 50%
CITY PRIVATE
9
Energy Efficiency
ENERGY SAVINGS
1 Gigawatt Hours (GWh) = 1M Kilowatt Hours
26
GWh
29
GWh
TARGETED PROJECTED
IMPACTS – FINANCIAL & CARBON
$1 $3
3,000
(1%)
1,500
(0.5%)
TARGETED PROJECTED
10
Regional Collaboration
RAWHIDE FLATS SOLAR
• 30 megawatt solar project
• Energy output equivalent to
~3,500 households with clean
energy
• Shared project by Platte River
Power Authority serving all four
member cities
2% 1%
CLEAN
ENERGY
CARBON
EMISSIONS
11
TECHNOLOGY
FINANCIAL
SOCIAL
POLICY/
GOVERNANCE
Innovation
12
TECHNOLOGY
FINANCIAL
SOCIAL
POLICY/
GOVERNANCE
Innovation - Affordability
13
TECHNOLOGY
FINANCIAL
SOCIAL
POLICY/
GOVERNANCE
Innovation – Climate Economy
14
TECHNOLOGY
FINANCIAL
SOCIAL
POLICY/
GOVERNANCE
Innovation – Dashboard
15
TECHNOLOGY
FINANCIAL
SOCIAL
POLICY/
GOVERNANCE
Innovation - Engagement
started with
transitional bridge language
Call to Action
16
CITIZENS & BUSINESSES SHOULD:
• Understand the why & how
• Be inspired to act
• Understand their actions
make a difference
• See themselves in this plan
Triple Bottom Line
Name for Consideration
17
FORTIFY
1. Represents Strength, Endurance, Change, Resiliency
2. Has the word FORT in it!
3. Fortify is an ACTION word that can be used in marketing
FORT COLLINS
Name for Consideration
18
verb
a: to act as Fort Collins might
b: to aim for a more healthy, efficient, and resilient community
like Fort Collins
c: to strengthen and enrich a community to a Fort Collins level
TO FORTIFY
Tagline
19
HEALTHY. EFFICIENT. RESILIENT.
HEALTHY. VIBRANT. RESILIENT.
STRONGER. CLEANER. TOGETHER.
STRONGER. HEALTHIER. TOGETHER.
FORTIFY
FORT COLLINS
Style & Messaging Concepts
20
CAP and Fortify
21
• Framework
• Goals
• Reports/Documents
• Dashboard/Metrics
Messaging Specific Actions
• Identifying
• Connecting
• Inspiring
How will we measure success?
How will this be implemented?
Feels like we are
retreating as a
community from our
climate commitment.
Love Fortify as an
action word; fits
well with programs
we already have
(ClimateWise)
Feels like we’re
building a wall around
our community or that
we aren’t strong
already
Feedback we’ve heard from you
22
Concern…………………………………………………………….Support
Represents community
and how you can
impact/make it better.
Data behind the words are more
important.
I don’t really care about branding unless I
know the cost of implementing these
actions.
Implementation Next Steps
23
• Inventory Complete in April
• Implement 2017-2018 Work Plan
• Direct Initiatives
• Supporting Initiatives
• Working with PRR to develop
marketing and engagement strategy
• Innovative Pilot Projects
• Platte River Customized Resource
Planning Effort
1. Does Council have any feedback on
the progress made to date?
2. Does Council have any feedback on
the branding process?
24
Questions for City Council
25
Road to 2020 – Council Work Sessions
Names TBD
February 28, 2017
Feels like covering it up.
Dislike the colors.
ATTACHMENT 7
Implement
Implement
Implement
Plan
Implement
Implement
Implement
Pilot
Implement
Implement
Implement
Implement
Plan Implement
Implement
Design Operation/Review/Check
Explore
Implement
Implement
Implement
Implement
Implement
Implement
Plan
2017
Plan Implement
Implement
Implement
Implement
Implement
Plan
Explore
Explore Plan
Explore
Plan
2018
Implement
Plan
Implement
Implement/Review
Implement
Design
Implement Design
Implement
Plan Design
Explore Implement
Pilot/Design
Implement
Implement
Plan
Explore Plan
TrackingofRoadto2020RelatedInitiatives
ThistablerepresentsALLinitiativesassociatedwithachievingthe2020goals.UnlikeAttachment4,thisspreadsheetincludesboththoseinitiativesthathavedirectemissionreductions,e.g.,energyefficiencyandcongestionmanagement,aswellasthoseinitiativesthatsupporttheoverallgoals,e.g.,the
TravelBehaviorSurveyandtheElectricDistributedBatteryPilotProgram.AfterQ12017,thisspreadsheetwillbeupdatedonaquarterlybasistotrackprojectstatus.
Directvs.
supporting
Design Implement
Plan Implement
Design
Pilot
Pilot Implement
Implement(onasneededbasis)
Implement
ATTACHMENT 5
Standardizingthesemetricsallowsstafftoevaluatethequantitativedifferencesacrossdifferentinitiatives.
GradeDefinition
Substantialvetting;containsdetailedbreakdownofallmajorcostsandbenefits,withclearlinksonwhatdrivesbenefits.Includesconsiderationtosensitivityofkeyvariablesovertime.Canbevalidatedvs.external
benchmarks.
Moderatevetting;containsreasonabledetailonbreakdownofmajorcostsandbenefits.Justifieslinkageandscaleofbenefits.Substantiatedwithinternaldata.
Firstpassvetting;includesrequireddata,butcanbeissuedalowratingduetoinsufficientdetailonthebreakdownofoneormoremajorcostsorbenefits,poorlinkagebetweencostandbenefit,oroversimplified
assumptions(suchasflatcostsinperpetuity).
(Annual)
NetCommunity
Costs
(Thru2020)
NetCityCosts
(Annual)
NetCityCosts
(Thru2020)
AdoptedGHG
Impactto2020
PotentialGHG
Impactto2020
ProjectLifetime
$/GHG*
ProjectLifetime
Benefit/CostRatio
Confidencethrough
2020
LandUsePatterns LandandWaterUse $ (12,230,000) $ Ͳ $ 160,000 $ 1,300,000 11,000
22,000 $ 3 74.6 L
LandConservation LandandWaterUse $ Ͳ $ Ͳ $ 2,860,000 $ 15,100,000
Ͳ 2,000 $ 307 0.0 L
UrbanForest LandandWaterUse $ (60,000) $ Ͳ $ 750,000 $ 1,900,000
Ͳ 400 $ 627 0.1 L
UtilitiesLandscapeIrrigationIncentives LandandWaterUse $ 140,000 $ 500,000 $ (330,000) $ 100,000
Ͳ 100 $ 2 2.2 L
ExpandCongestionManagementSystem Transportation $ (7,920,000) $ Ͳ $ 1,340,000 $ 8,100,000
9,000 18,000 $ 43 5.9 L
BicycleNetwork&RidershipImprovements Transportation $ (3,580,000) $ Ͳ $ 1,060,000 $ 6,300,000
1,000 4,000 $ 75 3.4 L
ImprovePedestrianNetwork Transportation $ (350,000) $ Ͳ $ 2,540,000 $ 19,000,000
400 1,000 $ 1,863 0.1 L
FuelefficientandEV Transportation $ Ͳ $ Ͳ Ͳ Ͳ $
Ͳ 0.0 L
TripReductionProgram Transportation $ (5,150,000) $ Ͳ $ 190,000 $ 800,000
Ͳ 5,000 $ 9 27.7 L
StreetLightingUpgrades Energy $ Ͳ $ Ͳ $ (100,000) $ 1,200,000
Ͳ 1,000 $ 48 4.0 M
CommunityRecyclingOrdinance(Organics) Waste $ 5,600,000 $ 13,200,000 $ 60,000 $ 100,000
47,000 $ 89 0.0 L+
WoodUtilizationStudy(BiomassBurner) Waste
Subtotal 21,400 100,500
GrandTotal 154,400 233,500
Adoptedvs.Potential 79,100
Projectionsifactionsnottaken;DoesnotincludeCouncilinvestmentsin2016,orthe2017Ͳ2018BFOprocess
Projections:Assumesthefullyandpartiallyfundedinitiativesin2017Ͳ2018willalsobefundedin2019Ͳ2020,e.g.,energyefficiencyandcommunitysolar
Projections:Assumestheremainingarefundedoradoptedbetweennowand2020
IncludedinBusinessEfficiencyBase
IncludedinBusinessEfficiencyExpanded
PendingVettingonMunicipalTimeline
PendingStudyCompletion
DetailedSpreadsheetsoftheInitiatives
Thesetablesrepresentthesynthesizeddataforall31initiatives,includingwhichinitiativeshavemovedforward(green),thosewhichareeitherpartiallyfundedorneedmorevetting(yellow),andthosewhichhavebeenpaused/stopped(red).
Notes
Actuals
Actuals
Projections
ATTACHMENT 4
tons of carbon). In addition to implementing the 2017-2018 BFO offers around clean energy, staff is also
identifying opportunities to achieve the 20% renewable energy goal.
o City Plan, Transportation Master Plan, and the Transit Plan - these master planning efforts have
significant potential to identify additional opportunities to combine land use and transportation
opportunities to achieve the City’s 2020, 2030, and 2050 climate goals.
implementation work.
Since these discussions with Council, all 31 initiatives underwent a thorough modeling and vetting process by the
end of 2016 to inform decision-making, prioritization and financing options for specific projects and programs.
From this vetting process, staff learned the following:
13 of 31 initiatives were funded through the BFO process in 2017-2018 or were adopted via policy
discussions. Examples include Business and Home Energy Efficiency and the Community Recycling
Ordinance.