HomeMy WebLinkAboutCOUNCIL - AGENDA ITEM - 03/24/2015 - BROADBAND STRATEGIC PLAN UPDATEDATE:
STAFF:
March 24, 2015
Jessica Ping-Small, Revenue and Project Manager
Mike Beckstead, Chief Financial Officer
WORK SESSION ITEM
City Council
SUBJECT FOR DISCUSSION
Broadband Strategic Plan Update.
EXECUTIVE SUMMARY
The purpose of this item is to provide City Council with an overview of the Broadband Strategic Plan project which
was funded though the 2015-2016 Budgeting for Outcomes process. As the demand for more advanced, reliable
and affordable broadband service rises, the City must define its ongoing role in ensuring access is provided. Staff
has begun a phased approach which includes gathering market and benchmark data, assessing feasibility and
engaging the citizenry to frame the Community Vision for Broadband Service in Fort Collins.
GENERAL DIRECTION SOUGHT AND SPECIFIC QUESTIONS TO BE ANSWERED
1. Does City Council Support the work plan for the Broadband Strategic Plan Project?
BACKGROUND / DISCUSSION
Broadband has become an important infrastructure for communities in the 21st century. Broadband is defined by
the Federal Communications Commission (FCC) as:
Broadband or high-speed Internet access allows users to access the Internet and
Internet-related services at significantly higher speeds than those available through "dial-
up" services. Broadband speeds vary significantly depending on the technology and level
of service ordered. Broadband services for residential consumers typically provide faster
downstream speeds (from the Internet to your computer) than upstream speeds (from
your computer to the Internet).
The demand for more advanced, reliable and affordable broadband service is challenging local governments to
develop effective strategies for connecting citizens, businesses and institutions.
Research indicates that Broadband is critical for success in the following areas:
Economic Development
Organizational effectiveness
Public Safety
Underserved citizenry
Entrepreneurship - supporting the “Creative Class”
Education and institutional partners
Through the 2015-2016 Budgeting for Outcomes process, $300,000 was set aside to fund the Broadband
Strategic Plan (Offer 152.1).
At a high level, the Broadband Strategic Plan project includes the following objectives:
1. Gather benchmark data and market analysis including case write-ups on other municipalities that have
implemented broadband
2. Community engagement to understand community’s desire for various levels of service
March 24, 2015 Page 2
3. Analyze feasibility and options for broadband services
4. Recommendation to Steering Committee and City Council for future direction
Key issues that will be addressed through the Broadband Strategic Plan project include:
1. Level of partnerships - Public/Private, role of PRPA, etc.
2. Market desire for bundled vs. standalone service
3. Risks associated with changing technology
4. Cost to consumer of each alternative
5. Federal, State and local legislative considerations
Project Scope
The scope of the project includes numerous phases that will be executed concurrently. The high level
components include:
1. Phase 1: Gather benchmark data on other municipalities that have implemented broadband including but
not limited to:
a) Level of investment
b) Municipal Code changes required
c) Services provided
d) Cost to residential and business customers
2. Phase 1: Conduct market analysis, including but not limited to:
a) Industry trends
b) Cost structures
c) Legislative barriers
1. Colorado legislation SB-152
2. Federal legislation
d) Market opportunity
3. Phase 2: Community Vision: Community engagement process to educate and define:
a) Community’s desire for broadband service
b) Willingness to pay for broadband service
c) Role citizens believe the City should play in providing broadband service
4. Phase 3: Analyze feasibility and options for broadband services, including:
a) Alternative analysis - Research options ranging from a “do nothing strategy” to public/private
partnerships to the creation of a new utility and various options in between - includes scope,
definition, investments, partnerships, etc.
b) Financial analysis - investment, ongoing cost and return of each alternative
c) Risk analysis - technological, operational & fiscal risks and trade-offs between the various
alternatives
5. Recommendation City Council for future direction
Project Deliverables
1. Community education materials
2. Community Engagement Plan
3. Summary report of learnings from Community engagement
4. Summary Report of Benchmark Data for other municipalities
5. Market Analysis report
March 24, 2015 Page 3
6. Feasibility Report: Including alternative analysis, risk and financial analysis, etc.
7. Recommendation to City Council
Project Work to date
Project Team kick-off completed
Stakeholders identified
Project Plan creation nearing completion
Request for Proposal (RFP) for consulting partnership in process
High-Level Project Timeline:
Timeframe 2015 Key Activities Key Stakeholders
March Project Kick-Off
City Council Update
Finalize Project Plan
Finalize Community Engagement Plan
Release RFP for Phase 1 and 2
Project Team
City Council
Internal Staff
April Release RFP for Phase 3
Create Community Education Materials
Project Team
Internal Staff
Consultant
May-October Gather Benchmark Data and Market
Analysis
Community Engagement – Round 1*
Community – residential and
businesses
Community Partners
City Council
Council Committees
Boards and Commissions
June-October Feasibility Study Project Team
Internal Staff
Consultant
Community Partners
June-July Project Update Boards and Commissions
Council Finance Committee
Futures Committee
August Project Update City Council
October-
November
Project Update Boards and Commissions
Council Finance Committee
Futures Committee
November-
December
Recommendation to City Council City Council
*The Project Team is approaching Community Engagement as an iterative process
As shown in the timeline, the project team will be providing regular updates to City Council and Boards and
Commission to ensure ongoing alignment.
ATTACHMENTS
1. Powerpoint presentation (PDF)
1
Broadband Strategic Plan
Project Update
City Council Work Session
March 24, 2015
ATTACHMENT 1
2
Broadband Project Overview
• Direction Sought
• Project Objectives
• Options
• Project Scope and Deliverables
• Timeline
• Key Stakeholders
• Public Engagement
3
Question for City Council
• Does City Council Support the work
plan for the Broadband Strategic Plan
Project?
4
1. Gather benchmark data and market analysis
including case write-ups on other municipalities
that have implemented broadband
2. Community engagement to understand
community’s desire for various levels of service
3. Analyze feasibility and options for broadband
services
4. Recommendation to City Council for future
direction
Project Objectives
5
Spectrum of Options
Level of City
Investment
Policy/Code
Changes
Policy Changes
Right of Way Options
Create
Utility
Status Quo or
“Do Nothing”
Public/Private
Partnership
Low High
Project will analyze feasibility of all options
6
• Partnership Options – Public/Private, role of
PRPA, etc.
• Market desire for service considerations
– i.e. bundled vs. standalone service
• Risks associated with emerging technology
• Federal, State and local legislative
considerations
Sample - Key Issues to Address
7
Scope of Project
Benchmark Research &
Market Analysis
Community Engagement &
Education
Alternative Analysis
Financial Analysis
Risk Analysis
Phase 1
Gather Data
Phase 2
Community
Vision
Phase 3
Feasibility
8
Project Deliverables
• Benchmark and Market Analysis report
• Community education materials
• Community Engagement Plan
• Summary report of learnings from Community
engagement
• Feasibility Report
• Recommendation to City Council
9
• Funding - $300,000 through 2015-2016
Budgeting for Outcomes – Offer 152.1
• Project kick-off March
• Stakeholders identified
• Detailed Project Plan
• Community Engagement Plan in process
• Request for Proposal (RFP) for consulting
partnership in process
Project Work to Date
10
March April May June July August September October November December
December 8
Recommendation
to Council
July 28
Council Work
Session
March 24
Council Work
Session
Phase 1
Gather Benchmark & Market Data
Phase 3
Feasibility Study
Phase 2
Community Engagement
High-level Timeline - 2015
11
Key Stakeholders
• Citizens
• Businesses – all sizes and industries
• Institutional – CSU, PSD, etc.
• Current Service Providers
• Boards and Commissions
12
Public Engagement
• Workshops & Focus Groups with
Community Sectors
• Open houses
• Surveys
• Road show to reach key stakeholders and
hard to reach citizens
• Council Work Sessions & Futures
Committee – March, July and December
13
1. Benchmark data and market analysis
2. Community engagement
3. Analyze feasibility & risk of options
4. Recommendation to City Council
Project Objectives Review
14
Question for City Council
• Does City Council Support the work
plan for the Broadband Strategic Plan
Project?