HomeMy WebLinkAboutCOUNCIL - AGENDA ITEM - 02/05/2002 - SECOND READING OF ORDINANCE NO. 008, 2002, APPROPR AGENDA ITEM SUMMARY ITEM NUMBER: 13
DATE: February 5, 2002
FORT COLLINS CITY COUNCIL Thomas L. Frazier
FROM: Linda Dowlen
SUBJECT :
Second Reading of Ordinance No. 008, 2002, Appropriating Unanticipated Revenue in the Transit
Fund to Market the PassFort Bus Pass Program in the Local Transportation Demand Management
Program.
RECOMMENDATION:
Staff recommends adoption of the Ordinance on Second Reading.
EXECUTIVE SUMMARY:
Transfort has developed and offered an "eco pass" called PassFort for businesses to purchase for
their employees. So far, promotion of this pass has been through introduction by the Transfort
marketing analyst or business outreach specialist in a one-to-one marketing pitch. Staff has found
that direct business outreach is the most effective way to reach the greatest number of employees and
10 get the most"bang for the buck." This Ordinance,which was unanimously adopted on First Reading
on January 15, 2002, appropriates unanticipated revenue to market the PassFort bus pass program.
AGENDA ITEM SUMMARY ITEM NUMBER: 24
DATE: January 15. 2002
110 FORT COLLINS CITY COUNCIL
STAFF: Thomas L. Frazier
Linda Dowlen
SUBJECT:
First Reading of Ordinance No.008.2002,Appropriating Unanticipated Revenue in the Transit Fund
to Market the PassFort Bus Pass Program in the Local Transportation Demand Management
Program.
RECOMMENDATION:
Staff recommends adoption of the Ordinance on First Reading:
FINANCIAL IMPACT:
This Ordinance appropriates $54,651 in Congestion Mitigation and Air Quality (CMAQ) funds
managed by the Colorado Department of Transportation(CDOT) to be appropriated in the Transit
Fund for use in Transportation Demand Management to market the PassFort bus pass program. The
local match of$11,3)80 will be provided by anent funding in the Transfort marketing budget.
EXECUTIVE SUMMARY:
An application for funding to promote the Transfort PassFort program was approved in 2001 by
CDOT and is included in CDOT's 2002 budget.
Transfort has developed and offered an "eco pass" called PassFort for businesses to purchase for
their employees. So far, promotion of this pass has been through introduction by the Transfort
marketing analyst or business outreach specialist in a one-to-one marketing pitch. Staff has found
that direct business outreach is the most effective way to reach the greatest number of employees and
get the most"bang for the buck." As a result, staff has proposed a more concentrated effort on
promoting the Transfort Passfort passes to employers as an effective strategy to increase modal shift
in Fort Collins and to provide an effective tool in the business outreach toolbox.