HomeMy WebLinkAboutCOUNCIL - COMPLETE AGENDA - 05/08/2012 - COMPLETE AGENDAKaren Weitkunat, Mayor Council Information Center
Kelly Ohlson, District 5, Mayor Pro Tem City Hall West
Ben Manvel, District 1 300 LaPorte Avenue
Lisa Poppaw, District 2 Fort Collins, Colorado
Aislinn Kottwitz, District 3
Wade Troxell, District 4 Cablecast on City Cable Channel 14
Gerry Horak, District 6 on the Comcast cable system
Darin Atteberry, City Manager
Steve Roy, City Attorney
Rita Harris, Interim City Clerk
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WORK SESSION
May 8, 2012
6 p.m.
1. Call Meeting to Order.
2. Public Engagement Strategies for the City of Fort Collins. (staff: Darin Atteberry, Kelly
DiMartino, Kim Newcomer, Ginny Sawyer; 1 hour discussion)
The City of Fort Collins recognizes the importance of sincerely engaging residents in the
development of policies, programs, and services. Community engagement is also the
basis for building healthy, strong, and inclusive communities.
In 2011, City Council identified the need to develop a strategic framework for
community involvement organization-wide. City staff has developed a Public
Engagement Strategic Plan to accomplish the following goals: (1) better equip City staff
to successfully manage public engagement projects; (2) foster an engaged citizenry; and
(3) ensure accountability and promote excellence in community engagement. The
proposed Public Engagement Strategic Plan outlines a deliberate approach to the City’s
community engagement efforts while acknowledging that each situation demands its own
customized process.
May 8, 2012
3. Transfort Fare Structure, Funding Agreements and MAX Introductory Period.. (Kurt
Ravenschlag; 1 hour discussion)
Staff is seeking direction from City Council on whether or not it would like to see
changes to the Transfort fare structure. In order for Transfort to keep pace with rising
expenses and to attain its targeted revenue recovery rate of 20% for fares, passes, and
funding agreements, Transfort evaluated three options against the status quo for Council
consideration (status quo, increase, decrease, or hybrid). Transfort has not altered its rate
structure for either fares or passes since 2004, but has adjusted its agreements in the last
three years (e.g., with Associated Students of Colorado State University). Since 2004, the
Mountain States Regional Consumer Price Index (CPI) has increased over 17%.
Transfort will continue to review its fare structure every two years in conjunction with
the City budget cycle.
Transfort staff is also seeking direction regarding an introductory fare-free period for the
MAX service planned to begin in May 2014. Many transit agencies across the country
have offered initial fare-free service to help promote a new service and provide an
opportunity for citizens to learn the procedures of riding.
Three options have been evaluated for Council consideration: fare-free service from May
– December 2014; fare-free service from May – July 2014; or no fare-free period.
4. 2012 Water Supply Outlook. (staff: Donnie Dustin, Kevin Gertig, Brian Janonis; 30
Minute discussion)
Due to very low mountain snowpack this year, runoff from the Poudre River is expected
to be well below average and will reduce the amount of water available to the City from
its Poudre River water supplies. However, allocations from the Colorado-Big Thompson
Project have been set high giving the City more than adequate supplies from Horsetooth
Reservoir. The City does not own or control Horsetooth Reservoir and has a limited
ability to hold water in that reservoir for subsequent years. In addition, the City owns
very little other storage that can hold conserved water. The Water Utility is already
prepared to maintain these reserves for next year’s use, while also meeting higher than
average demands. Since water savings will not improve the City’s water supplies for next
year, mandatory restrictions are not required. Water savings could provide additional
water to local irrigators, but would result in lower revenues and the potential for rate
increases.
5. Other Business.
6. Adjournment.
DATE: May 8, 2012
STAFF: Darin Atteberry, Kelly
DiMartino, Kim Newcomer, Ginny
Sawyer
Pre-taped staff presentation: available
at fcgov.com/clerk/agendas.php
WORK SESSION ITEM
FORT COLLINS CITY COUNCIL
SUBJECT FOR DISCUSSION
Public Engagement Strategies for the City of Fort Collins.
EXECUTIVE SUMMARY
The City of Fort Collins recognizes the importance of sincerely engaging residents in the
development of policies, programs, and services. Community engagement is also the basis for
building healthy, strong, and inclusive communities.
In 2011, City Council identified the need to develop a strategic framework for community
involvement organization-wide. City staff has developed a Public Engagement Strategic Plan to
accomplish the following goals: (1) better equip City staff to successfully manage public
engagement projects; (2) foster an engaged citizenry; and (3) ensure accountability and promote
excellence in community engagement. The proposed Public Engagement Strategic Plan outlines a
deliberate approach to the City’s community engagement efforts while acknowledging that each
situation demands its own customized process.
GENERAL DIRECTION SOUGHT AND SPECIFIC QUESTIONS TO BE ANSWERED
1. What feedback does Council have regarding the strategies outlined in the Public Engagement
Strategic Plan?
2. Does Council have any feedback or suggestions regarding the structure and common
language provided through the Public Engagement Spectrum?
BACKGROUND / DISCUSSION
Behaviors related to civic engagement are continually evolving. While citizen interest remains high,
the way individuals interact with government is changing, along with their expectations. Individuals
find themselves with less free time and more options to fill that time. Further, the rapid increase of
online social media sites and community engagement tools has brought about new opportunities and
challenges.
Since identifying community engagement as a Council priority in 2011, staff has researched best
practices related to community engagement and examined past City of Fort Collins outreach efforts.
This research identified the following key findings:
May 8, 2012 Page 2
Overall
• Citizen participation is recognized as an asset, is valued, and is encouraged.
Challenges
• Past experiences are mixed, with successful cases of public engagement, as well as
documented occurrences that demonstrate a lack of alignment between Council expectations
and staff deliverables.
• Authentic and successful public involvement takes time and resources; both are often
underestimated in developing public engagement plans.
• There is currently no Citywide standardized methodology or language to help align
expectations.
Opportunities
• There is an organization-wide understanding that different levels of engagement are required
for different projects. A systematic approach would help to determine the appropriate
engagement strategies and techniques.
• Existing social media tools support community engagement efforts, but more robust and
effective tools exist.
• CityWorks 101 and Alumni program provide a successful model for engagement and present
further opportunity for utilizing informed citizens.
GOALS
The Public Engagement Strategic Plan (Attachment 1) aims to accomplish the following goals:
• Better equip City staff to successfully lead public engagement projects.
• Foster an engaged citizenry.
• Ensure accountability and promote excellence in community engagement.
The Plan outlines key strategies to accomplish these goals. Following are a few of the key areas that
will be discussed with City Council.
Public Engagement Framework
As identified in the organizational audit of public engagement practices, there have been
documented occasions where staff efforts surrounding public engagement and City Council’s
expectations of those efforts were not aligned. The Public Engagement Strategic Plan proposes
implementing new standardized tools and language to help create common understanding among
City Council, City staff, and the community.
May 8, 2012 Page 3
Public Engagement Spectrum
The Public Engagement Spectrum addresses this challenge by identifying three different levels of
public engagement: Inform/Consult; Involve; Collaborate. The Spectrum outlines the types of
situations, the tools and techniques, and the role of the citizen for each level. By establishing
common language we can minimize miscommunication related to outreach efforts.
Public Engagement Summary
To further clarify the scope of public engagement efforts related to each project, the proposed
framework suggests that each project include a Public Engagement Summary. This one-page
document would clearly identify the level of public engagement (based on the Public Engagement
Spectrum), the stakeholders, the bottom line question, timeframe, key messages, and
tools/techniques. Each project manager would submit this one page summary to City Council in
written form thereby allowing Council to suggest changes and improvements before implementation.
Online Community Engagement
Given the growth in online interaction, many forward-thinking communities are creating online
community engagement forums. Options range from very structured to very casual. Factors to
consider:
• Who hosts the tool?
• Who determines topics for discussion?
• Guidelines for engagement.
• User registration and authentication.
• Should the City participate as an organization or as individuals?
• Level of documentation and reporting.
• Resources.
Staff has evaluated multiple tools and is recommending a semi-structured online system be
implemented that will more actively engage the community in dialogue around Council policy
issues, as well as other topics of the community’s choosing. Staff plans to pursue funding for this
initiative in the 2013-2014 budget process.
Citizen Feedback Group
A common challenge of public involvement is finding ways to engage the broad-based voice of the
community, in addition to key stakeholders. In researching best practice for citizen engagement,
staff found formal citizen feedback groups to be an effective engagement mechanism to engage
citizens on a deeper level and to provide staff with a timely and diverse forum for policy
engagement. For example, the City of Longmont has utilized a Resident Feedback Panel for three
years with great success. Thirty community members who demographically represent their
community based on census data (age, household make-up, education level, etc.) are selected for
the group. Members make a one-year commitment to act as a “temperature gauge” of the
community and weigh in on policy issues.
May 8, 2012 Page 4
While Fort Collins occasionally use the CityWorks Alumni group in this capacity, especially for
technically complex issues that require more extensive background prior to providing informed
input, staff believes a more formalized structure for broad-based feedback would be valuable.
ATTACHMENTS
1. Public Engagement Strategic Plan
2. Powerpoint presentation
Page 1 of 12
ATTACHMENT 1
Public Engagement Strategic Plan
Last updated: April 30, 2012
OVERVIEW
The City of Fort Collins recognizes the importance of sincerely engaging residents in the development of policy,
programs, and services. Community engagement is also the basis for building healthy, strong, and inclusive
communities. In 2011, City Council identified the need to develop a strategic framework for community involvement
organization-wide.
This strategic plan guides how we will engage the public while addressing key areas in need of improvement. The
plan defines a strategic approach to every community engagement effort while acknowledging that each situation
demands its own customized process.
BACKGROUND
Behaviors related to civic engagement are continually evolving. While citizen interest remains high, the way
individuals interact with government is changing along with their expectations. Individuals find themselves with less
free time and more options to fill that time. Further, the rapid increase of online social media sites and community
engagement tools has brought about new opportunities and challenges.
CURRENT PRACTICES
Since identifying Community Engagement as a Council priority, staff has researched best practices related to
community engagement and examined past City of Fort Collins outreach efforts. From these efforts, key findings
were identified:
Overall
Citizen participation is recognized as an asset, is valued and encouraged
Challenges
Past experiences are mixed, with successful cases of public engagement, as well as documented
occurrences of a lack of alignment between Council expectations and staff deliverables.
Authentic and successful public involvement takes time and resources; both are often
underestimated in developing public engagement plans.
There is currently no City-wide standardized methodology or language to help align expectations.
Opportunities
There is an organization-wide understanding that different levels of engagement are required for
different projects. A systematic approach would help to determine the appropriate engagement
strategies and techniques.
Existing social media tools support community engagement efforts, but more robust and effective
tools exist.
CityWorks 101 and Alumni program provide a successful model for engagement and present
further opportunity for utilizing informed citizens.
Page 2 of 12
GOALS
As a result, this Community Engagement Strategic Plan aims to accomplish the following goals:
1. Better equip City staff to successfully lead public engagement projects.
2. Foster an engaged citizenry.
3. Ensure accountability and promote excellence in community engagement.
IMPLEMENTATION
Overall, the above goals focus improvement in the following areas:
a) Organizational Capability – investing in the training and internal tools needed for staff to be successful
and build an organization-wide approach to public engagement
b) Council and Community – processes to assure mutual understanding of expectations
c) Technology Tools – pilot program to test online public forum, improve use of current tools
d) Community Building – strengthening overall community engagement outside of controversial issues; build
community leaders for filling positions on Boards and Commissions.
GOAL 1: BETTER EQUIP CITY STAFF TO SUCCESSFULLY LEAD PUBLIC ENGAGEMENT PROJECTS
Strategies
1A - Create organization-wide community engagement framework, processes, and tools
o Public Engagement Spectrum – a tool to help match community involvement expectations with
available resources (see attachment 1)
o Public Engagement Worksheet – a tool to determine what level of public engagement is needed
based on the project and expectations
o Create template for a Public Engagement Summary; Summary will be required for all major
outreach efforts and sent to City Council prior to implementation. (see attachment 2). The Public
Engagement Plan may be incorporated into a general Work Plan Scope.
1B - Create training curriculum for employees to build skills needed to effectively present and facilitate
public discussions.
Topics include:
o Overview of public engagement framework (tools mentioned above)
o International Association of Public Participation (IAP2) and/or Systematic Development of Informed
Consent (SDIC) models
o Available communication and public engagement tools and appropriate use
o Public speaking and presentations
o Facilitation/when to use a professional facilitator
o Handling difficult questions
o Managing controversy
1C- Leverage existing expertise within the organization and community.
o Establish internal “Community Engagement Resource Group” to act as a sounding board for
project managers developing public input plans.
o Develop process to assure outside contractors adhere to City community engagement guidelines
and principles.
o Investigate potential of formalizing a relationship with Colorado State University’s Center for Public
Deliberation.
Page 3 of 12
GOAL 2: FOSTER AN ENGAGED CITIZENRY
Strategies
2A - Improve outreach efforts related to the Development Review Process
o Implement Development Review Outreach meetings for large-impact projects.
o Develop materials that act as a citizen’s guide to development review.
o Create a new position to focus on neighborhood communication and liaison programs related to
development.
2B - Implement new tools and technology to foster engagement and easy access to information.
o Pilot online public engagement tool that acts as a one-stop-shop for current issues (see attachment
3)
o Improve communication related to items before Council
One-stop policy web page
Redesign fcgov main page and other pages (Clerk’s, Cable 14, etc) to better highlight
items before Council
Integrate standard feedback opportunities online
o Maintain a centralized online community engagement calendar to improve coordination and avoid
citizen burnout.
o Develop “How to engage with local government campaign” outlining opportunities and procedures
to get involved.
2C - Continue existing and create new programs to engage citizens and inspire civic leadership.
o CityWorks 101 and alumni programs
o Investigate partnership with Leadership Fort Collins and other existing leadership programs
o Coordination with Neighborhood Services events/services
o Add citizen members to Budgeting for Outcomes Results Teams
o Investigate current practices related to Boards and Commissions; evaluate feasibility of CityWorks
alumni model
o Create Citizen Feedback Group, a demographically reflective group of volunteers used as a
sounding board for.
2D - Provide informal opportunities for interaction.
o Police Services Community Meetings
o Council District Meetings
2E - Improve transparency and reporting of public engagement efforts
o Make one-page Public Engagement Summaries available to the public.
o Standardize end-of-project report that includes summary of how input influenced the outcome
Page 4 of 12
GOAL 3: ENSURE ACCOUNTABILITY AND PROMOTE EXCELLENCE IN COMMUNITY ENGAGEMENT
Strategy
3A - Track and measure long-term success through Citizen Survey questions:
o Job the City does at listening
2014 Target: 55%
2012: 50%
2010: 44%
o Job the City does and welcoming citizen involvement
2014 Target: 68%
2012: 64%
2010: 54%
3B - Gather feedback from City staff and City Council to implement process improvements.
o Standard debrief between project managers and Public Engagement Resource Group to identify
what went well and areas for improvement.
o Collect input from City Council.
Sources
Halifax Regional Municipality Community Engagement Strategy
City of Longmont, CO
City of Austin, TX
International Association of Public Participation
Institute for Participatory Management and Planning - originators of Systematic Development of Informed Consent
(SDIC) model
Colorado State University Center for Public Deliberation
Attachments
1) Public Engagement Spectrum
2) Template for one-page Public Engagement Summary and example of one-page Public Engagement Plan
Summary for the 2013-2014 Budget
3) Online community engagement overview
4) Longmont Model of Community Focus Groups
Page 5 of 12
ATTACHMENT 1
Page 6 of 12
ATTACHMENT 2
PUBLIC ENGAGEMENT SUMMARY
PROJECT TITLE:
OVERALL PUBLIC INVOLVEMENT LEVEL:
KEY STAKEHOLDERS:
BOTTOM LINE QUESTION:
TIMELINE:
Phase 1:
Timeframe:
Key Messages:
Tools and Techniques
PHASE 2:
Timeframe:
Key Messages:
Tools and Techniques:
PHASE 3:
Timeframe:
Key Messages:
Page 7 of 12
ATTACHMENT 2
PUBLIC ENGAGEMENT SUMMARY
PROJECT TITLE: 2013-2014 Budget
OVERALL PUBLIC INVOLVEMENT LEVEL: Involve
KEY STAKEHOLDERS: General public, Boards and Commissions
BOTTOM LINE QUESTION: What services should and should not be funded?
TIMELINE: March-November 2012
Phase 1: Inform/Consult
Timeframe: March-May 2012
Key Messages:
Budget is a blueprint for how the City will accomplish our seven community priorities known as “Key Result Areas”
Methods to get involved and provide feedback
Citizens acting as members on Result Teams to provide in-depth public input
Tools and Techniques
Web – update fcgov.com/budget, post spotlights on mainpage
Media – news release announcing citizens serving on result teams; news release promoting public input
opportunities
Television - Studio 14 about budget basics, bulletin boards announcing public input opportunities
Print - City News feature story
Newsletters/Email – May/June Neighborhood News, May Economic e-newsletter
Citizen Result Team members
PHASE 2: Involve
Timeframe: June 2012
Key Messages: how to provide input on what services should be funded and which ones should not.
Interactive web page
Two public events (specific audiences: Boards & Commissions; CityWorks alumni; general public)
Tools and Techniques
Web - spotlights on fcgov.com, online interactive tool, social media
Media - City Manager’s Coloradoan column; news release
Television - Bulletin boards on Cable 14
Newsletters/Email - Email invitation to Boards and Commissions and CityWorks alumni
Citizen Result Team members
Public Hearings for the Recommended Budget
PHASE 3: Inform/consult
August-November 2012
Key Messages:
Announce Recommended Budget; provide information about input received and how it was used in developing
recommendation
Check in with community to make sure we captured their feedback; promote final input opportunities.
Tools and Techniques
Web – spotlights on fcgov.com, social media
Media – news releases, City Manager’s Coloradoan Column
Newsletters/Email - City News feature, Neighborhood News, Economic Enewseltter
Citizen Result Team members
Page 8 of 12
ATTACHMENT 3
Online Community Engagement Overview
There are a variety of tools available to help the City of Fort Collins engage in an online community forum. To
choose the right tool for our organization, several factors must be considered. With each factor, choices fall
somewhere on the spectrum below.
Hosting Options
Hosting refers to where the forum will “live” online and what url will be used to promote the tool. The City can
choose a more formal and structured option by hosting the online community on fcgov.com. A more informal option
would be to use, promote, and endorse a tool hosted on a different site.
Determining Topics for Discussion
Depending on the tool, topics for discussion can either be posted solely by the City of Fort Collins, or we can
choose to allow users of the online community to post topics and ideas as well.
Guidelines for Engagement
Some tools come with a standard set of rules and behavior guidelines that are enforced through automated
systems backed up by real people. Other tools rely on users to self-regulate appropriate behavior.
User Registration and Authentication
The City can determine what information a user would need to provide in order to participate in the online
discussion. Some tools require name, address, and email, others simply require an email address, and still others
allow users to login using their Facebook accounts.
City Participation
The City’s role in an online community can range from a centralized approach where we engage as a single
organization (as we currently operate our social media tools). Or we can choose to empower individual staff and
City leaders to engage as individuals.
Level of Documentation and Reporting
Generally, the more formal the tool the higher the level of documentation and reporting. Some tools provide in-
depth analysis of feedback according to themes, geographic location, etc. The less structured tools do not provide
the same level of reporting.
Resources
The City’s level of engagement, management, and monitoring of an online tool will determine how much resource is
required.
Formal & Highly
Structured
Informal/ Casual
Page 9 of 12
ATTACHMENT 3
Online Community Engagement Overview
Example: City of Atlanta, Georgia
Formal & Highly
Structured
Informal/ Casual
X
Page 10 of 12
ATTACHMENT 3
Online Community Engagement Overview
Example: City of Omaha, Nebraska
Formal & Highly
Structured
Informal/ Casual
X
Page 11 of 12
ATTACHMENT 3
Online Community Engagement Overview
Example: Eau Claire, Minnesota
Formal & Highly
Structured
Informal/ Casual
X
Page 12 of 12
ATTACHMENT 4
Longmont Model of Community Focus Groups
Resident Feedback Panel:
One year commitment
No standing meetings; meet as needed
On-line application
Serve as community “temperature gauge”
30 person panel
Panel provides input on selected issues
Panel is demographically representative of community
Application includes:
Gender
Age
Ethnicity
Language
Household make-up
Formal education level
Years in Longmont
Household income (optional)
History:
First created during Strategic Plan update
Utilized for Budgeting and potential tax initiative
Now utilized by multiple staff on varying issues
Lessons Learned:
Be clear on time commitment
Hard to maintain the representative number of “under 18”
1
Public Engagement and Outreach
Process for Council Policy Items
City Council Work Session
May 8, 2012
ATTACHMENT 2
2
Overview Overview
• Define current situation, challenges, and
opportunities
• Share proposed Strategic Plan
• Discuss implementation
ATTACHMENT 2
3
Questions Questions
1. What feedback does Council have
regarding the overall strategies outlined in
the Public Engagement Strategic Plan?
2. Does the structure and common language
provided through the Public Engagement
Spectrum and Public Engagement
Summary work for City Council?
ATTACHMENT 2
4
Background Background
• 2011: City Council identified need to develop a
strategic framework for community involvement
organization-wide
• Researched other communities and public
involvement models
• Citizen participation recognized as an asset, is
valued and encouraged
ATTACHMENT 2
5
Organizational Organizational Assessment Assessment
Challenges
• Lack of alignment between
Council expectations and
staff deliverable
• Authentic and successful
public involvement takes
time and resource; both
often underestimated
• No city-wide standardized
methodology
ATTACHMENT 2
6
Organizational Organizational Assessment Assessment
Opportunities
• Public engagement process
varies based on project
• Existing social media tools
support community
engagement efforts, but more
robust and effective tools exist
• CityWorks 101 and alumni
program provide a successful
model for engagement
ATTACHMENT 2
7
Proposed Proposed Strategic Strategic Plan Plan
Goals:
1. Better equip City staff to successfully lead public
engagement projects.
2. Foster an engaged citizenry.
3. Ensure accountability and promote excellence in
community engagement.
ATTACHMENT 2
8
Proposed Proposed Strategic Strategic Plan Plan
Goal 1: Better equip City staff to successfully
lead public engagement projects.
• Create organization-wide community engagement
framework, processes, and tools
– Public Engagement Spectrum
ATTACHMENT 2
9
• Consider this option when…
• May not be best option when…
• Potential tools & techniques
• Citizen role
ATTACHMENT 2
10
•Example
-Green River Ordinance
ATTACHMENT 2
11
•Example
-Bike Library
-eBikes
ATTACHMENT 2
12
•Example
-Parking Plan
-West Nile Virus
ATTACHMENT 2
13
Proposed Proposed Strategic Strategic Plan Plan
Goal 1: Better equip City staff to successfully
lead public engagement projects.
• Systematic use of Public Engagement Spectrum
• Public Engagement Summary
• Training
• Leverage expertise
ATTACHMENT 2
14
Proposed Proposed Strategic Strategic Plan Plan
Goal 2: Foster an engaged citizenry.
• Improve Development Review outreach
• New tools and technology
– Online community engagement
– One-stop policy page
• Citizen engagement programs
– Continue CityWorks
– Create Citizen Feedback Panel
ATTACHMENT 2
15
Proposed Proposed Strategic Strategic Plan Plan
Goal 2: Foster an engaged citizenry.
• Opportunities for informal interaction
– Police community meetings
– Council District meetings
• Improve transparency & reporting
– Close the feedback loop
ATTACHMENT 2
16
Proposed Proposed Strategic Strategic Plan Plan
Goal 3: Ensure accountability and promote
excellence in community engagement.
• Measure long-term success through Citizen
Survey:
– Listening to citizens
– Welcoming citizen involvement
• Gather feedback from City staff and City Council
to implement process improvements
ATTACHMENT 2
17
Why Why Online Online Engagement? Engagement?
• Increasingly difficult to attract large crowds to
public events
• Increase of general online engagement
• Best-practices cities moving in this direction
• Request from citizens
ATTACHMENT 2
18
Online Online Engagement Engagement Options Options
Formal & Highly
Structured
Informal/ Casual
ATTACHMENT 2
19
Online Online Engagement Engagement
Factors to consider
• Who hosts the tool?
• Who determines topics for discussion?
• Guidelines for engagement
• User registration and authentication
• Should the City participate as an organization or
as individuals?
• Level of documentation and reporting
• Resources
ATTACHMENT 2
20
Online Online Engagement Engagement Options Options
Formal & Highly
Structured
Informal/ Casual
X
ATTACHMENT 2
21
Implementation Implementation
Complete or in progress
• Standardized framework (limited basis)
• Hiring of Development Review Outreach person
• Internal Resource Group (limited basis)
Additional Resources Needed
• Internal Training
• Online tools and other communication improvements
• Monitoring, reporting and follow-up
• Citizen Feedback Group
ATTACHMENT 2
22
Questions Questions
1. What feedback does Council have
regarding the overall strategies outlined in
the Public Engagement Strategic Plan?
2. Does the structure and common language
provided through the Public Engagement
Spectrum and public engagement plan
summary work for City Council?
ATTACHMENT 2
DATE: May 8, 2012
STAFF: Kurt Ravenschlag
Pre-taped staff presentation: available
at fcgov.com/clerk/agendas.php
WORK SESSION ITEM
FORT COLLINS CITY COUNCIL
SUBJECT FOR DISCUSSION
Transfort Fare Structure, Funding Agreements and MAX Introductory Period.
EXECUTIVE SUMMARY
Staff is seeking direction from City Council on whether or not it would like to see changes to the
Transfort fare structure. In order for Transfort to keep pace with rising expenses and to attain its
targeted revenue recovery rate of 20% for fares, passes, and funding agreements, Transfort evaluated
three options against the status quo for Council consideration (status quo, increase, decrease, or
hybrid). Transfort has not altered its rate structure for either fares or passes since 2004, but has
adjusted its agreements in the last three years (e.g., with Associated Students of Colorado State
University). Since 2004, the Mountain States Regional Consumer Price Index (CPI) has increased
over 17%. Transfort will continue to review its fare structure every two years in conjunction with
the City budget cycle.
Transfort and City management reviewed the Transfort fare structure in 2006 when the Dial-A-Ride
service was adjusted to ADA minimum service levels. Management decided that a fare increase was
not warranted at that time as the goal was to shift senior and disabled customers, who are able to
access the fixed route system, to the less costly service ($2.42 per fixed route trip compared to $25
per Dial-A-Ride trip). Since that adjustment in 2006, ridership on Dial-A-Ride has decreased by
56%, while senior and disabled ridership increased by 54% on fixed route service. The cost savings
of providing the senior and disabled trips by the less costly fixed route service has had a cumulative
savings of $4.3 million of additional expenses if the service had been provided by Dial-A-Ride.
Transfort staff is also seeking direction regarding an introductory fare-free period for the MAX
service planned to begin in May 2014. Many transit agencies across the country have offered initial
fare-free service to help promote a new service and provide an opportunity for citizens to learn the
procedures of riding.
The implementation of MAX presents an opportunity to attract new riders to the system. Transfort
is seeking direction on whether or not Council would like to offer a fare-free period on the MAX
service. Three options have been evaluated for Council consideration: fare-free service from May
– December 2014; fare-free service from May – July 2014; or no fare-free period.
GENERAL DIRECTION SOUGHT AND SPECIFIC QUESTIONS TO BE ANSWERED
1. The Transfort fare structure has not been amended since 2004. Based on targeted recovery
rates and elasticity evaluations, does Council support amending the current fare structure
(options evaluated include: fare increase, decrease, status quo and a hybrid option)?
May 8, 2012 Page 2
2. What are Council’s thoughts on pursuing a fare-free period to introduce the new MAX
service that is planned to begin May 2014 (alternatives evaluated include a seven month and
three month fare-free period)?
BACKGROUND / DISCUSSION
Transfort’s fare structure accounts for standard, prepaid and discounted fares which are collected
through fares (single rides and passes) and funding agreements (bulk passes). The revenue generated
from fares and agreements is just one part of Transfort’s operating revenue. In 2011, revenue from
agreements and fares accounted for $970,000 or 18.2% of Transfort's operating expenses.
Transfort staff developed three options to evaluate a comparison to the existing fare structure using
an industry accepted elasticity model that has been calibrated to the Fort Collins community. The
first option evaluates the effects of a 20% increase in fares, passes, and funding agreements. The
second option evaluates a 20% decrease in fares, passes, and funding agreements. The third and final
option evaluates the effects of a 20% increase to only the fare categories that are currently not
meeting a 20% fare recovery. The fare categories currently not meeting a 20% fare recovery include
the CSU semester pass (for part-time CSU students); the adult monthly pass; the annual senior and
disabled passes; Passfort (an employer-based program that allows local employers to purchase
annual Transfort bus passes at a “bulk rate”); and youth ridership. Youth ridership is funded through
an annual Bohemian Foundation grant that equates to 9% revenue recovery per youth trip.
Table 1: Elasticity Analysis of Three Fare Structure Options
Current Fare Structure 20% Increase in
Fares/Agreements
20% Decrease in
Fares/Agreements
Hybrid Option
Total Ridership 1,919,137 1,888,576 1,949,698 1,898,316
Change from
Current
0 -30,561 30,561 -20,821
Total Revenue $967,906 $1,138,886 $795,473 $1,006,166
Change from
Current
0 $169,180 -$172,433 $38,260
Revenue Recovery 18.2% 21.50% 14.9% 18.9%
If City Council provides direction to make changes to the existing Transfort fare structure, staff will
begin the federally-required public process and in-depth evaluation of impacts according to the
following general timeline:
May 2012 – August 2012: Refine fare change recommendations and projections and conduct the
following required analysis:
• Assess the effects of the proposed fare change on minority and low-income
populations.
• Assess the alternatives available for people affected by the fare change.
May 8, 2012 Page 3
• Describe and document the actions proposed to minimize, mitigate, or offset any
adverse effects of proposed fare and service changes on minority and low-income
populations.
• Determine which, if any of the proposals under consideration, would have a
disproportionately high adverse effect on minority and low-income riders.
September 2012 – October 2012: Develop a Public Outreach Plan which will also include
specialized outreach for disadvantaged populations.
November 2012 – January 2013: Transfort will hold a public meeting to receive oral and written
comments regarding the proposed fare changes. A minimum 14-day notice of this meeting will be
provided via publication in the City’s newspaper of record. The notice includes the time and location
of the public meeting; a summary of proposed language; specifies the address where written
comments can be mailed; and informs the public of alternative formats available to assist in this
public process. The meeting would be scheduled at least 30 days prior to any fare increases being
implemented. The recommended fare change along with the comments from the public meeting
would then be presented to City Council for an amendment to the existing Transfort fare structure.
Introductory Period for MAX Service
Transfort staff is also seeking direction regarding an introductory fare-free period for the MAX
service planned to begin in May 2014. Many transit agencies across the country have offered initial
fare-free service to help promote a new service and provide an opportunity for people to learn the
procedures of riding.
The implementation of MAX presents an opportunity to attract new riders to the system. Transfort
is seeking direction on whether City Council would like to offer a fare-free period on the MAX
service. Three options have been evaluated for Council consideration: fare-free service from May
– December 2014, fare-free service from May – July 2014, or no fare-free period.
Current ridership projections of approximately 4,000 trips per day were estimated for opening year
of MAX service. However, over 90% of all trips on MAX will be pre-paid through passes, the
ASCSU agreement, and the Bohemian Foundation grant. Therefore, 10% of daily trips on MAX are
expected to pay a single ride fare, which amounts to $79,108 over the eight month period of May
through December. Table 2 below illustrates the effects of 10% of the expected opening year MAX
ridership paying full-fare, fare-free May through December 2014, and fare-free May through July
2014.
May 8, 2012 Page 4
Table 2: Effects of Fare Free Service to MAX’s Revenue Recovery and Ridership
MAX Projections based
on full fare payment*
Impact of May –
December Fare Free
Period*
Impact of May – July
Fare Free Period **
Total MAX Ridership
– Single Ride*** 53,457 66,822 58,803
Variance from full
fare payment - +13,365 +5,346
Total MAX
Revenue – Single
Ride***
$79,108 - $41,014
Variance from full
fare payment - -$79,108 -$38,094
Revenue Recovery
– Single Ride
Fares
47% 0 22%
*Data represents May through December of 2014
**Data represents May through July fare free and August – December regular fare
***Single Ride accounts for both $1.25 adult fare and $0.60 senior and disabled single ride
fares
NOTE: Minimal projected impact on pass sales
ATTACHMENTS
1. Transfort Fare Analysis
2. Draft Transportation Board Minutes from April 18, 2012
3. Powerpoint presentation
1
ATTACHMENT 1
Transfort Fare Analysis
Transfort has not implemented a fare change since 2004, and since that time the
Mountain States Region Consumer Price Index (CPI) has increased over 17%. In order
for Transfort to keep pace with rising expenses and to attain its targeted revenue recovery
rate of 20% for fares, passes and funding agreements, Transfort is reviewing three
options to the current fare structure. The three options currently being reviewed are 1) a
20% increase to all fares and agreements; 2) a 20% decrease to all fares and agreements;
and 3) an option which increases select categories that are not meeting a 20% revenue
recovery.
The current Transfort fare strategy consists of a Flat Fare system, which is the simplest
and most common fare strategy used in the transit industry. Transfort combines this
strategy with several prepaid fare options. Transfort’s current fares are listed in Table 1.
Table 1: Current Transfort Fare Structure
Fare Type
Current Fare /
Agreement
2011
Ridership
Percentage of
Ridership 2011 Revenue
Revenue
Per Trip
Adult Single Ride $ 1.25 122,889 6.28% $ 190,370 $ 1.55
Senior Single Ride $ 0.60 7,662 0.39% $ 4,597 $ 0.60
Disabled Single Ride $ 0.60 2,015 0.10% $ 1,209 $ 0.60
CSU Semester $ 25.00 8,181 0.42% $ 2,900 $ 0.35
10 Ride Booklet $ 9.00 28,761 1.47% $ 18,311 $ 0.64
Monthly Pass $ 25.00 163,584 8.36% $ 63,988 $ 0.39
Annual Senior $ 25.00 77,667 3.97% $ 9,550 $ 0.12
Annual Disabled $ 25.00 251,128 12.83% $ 17,775 $ 0.07
Adult Annual $ 154.00 28,582 1.46% $ 15,708 $ 0.55
Passfort $ 50.00 193,483 9.89% $ 46,100 $ 0.24
Day Pass $ 3.00 2,183 0.11% $ 1,398 $ 0.64
ASCSU Agreement $ 536,000 728,773 37.24% $ 536,000 $ 0.74
Bohemian Foundation Grant $ 60,000 304,229 15.55% $ 60,000 $ 0.20
TRANSFORT - FARE STRUCTURE AND RIDERSHIP
Notes: Senior and Disabled Single Ride fares are required by Federal law to have a 50% discount from the
Adult Single Ride fare.
Revenue per Trip depicts the average fare customers pay per trip within each fare type. Adult Single
Riders often do not have exact change; therefore, the average fare paid comes out to be more than
the Adult Single Ride fare. This calculation also breaks down passes and funding agreements to
determine the average fare, which as calculated by the funding agreement total, divided by the total
number of riders within that fare type.
Two Fare Categories are funded through Funding Agreements:
Youth passengers: An annual grant of $60,000 is awarded to Transfort by the
Bohemian Foundation and 304,229 youth rides were provided in 2011.
o Average Youth Fare = $0.20
2
CSU students: A funding agreement is established tri-annually between
Transfort and Associated Students of CSU (ASCSU). In 2011, Transfort
received $536,000 from ASCSU in return for unlimited ridership for eligible
CSU students, which accounted for 728,773 trips, or 37% of Transfort’s total
ridership in 2011.
o Average CSU Student Fare = $0.74
Transfort’s last major fare increase occurred in 2004 when the standard fare increased by
25%, the monthly pass increased by over 30%, the 10-ride booklet increased by 29%, and
the senior and disabled pass increased by 31%. Two years following these fare changes
the ridership in the single ride category decreased by 10%, monthly pass ridership
decreased by 29%, there was no change in ridership to the 10-ride booklet, and a 27%
increase in ridership to the senior and disabled pass category even though the fare
increased by 31%. During this same period the passfort ridership increased by 56%,
passfort is an employer-based program that allows employers to purchase annual
Transfort bus passes at a “bulk rate” and in turn provide or sell them to their employees.
As you can see there is not always a direct correlation between fare changes and
ridership, which makes the science of predicting the elasticity of fares to ridership
somewhat difficult. In conducting our analysis Transfort utilized an industry accepted
elasticity model integrated with historical data from Transfort.
Objectives
In conducting the analysis of the three fare change options being presented it is important
to not lose sight of the customer and Transfort’s objectives in fare collection. The
following list outlines Transfort’s objectives as it relates to fare collection:
To promote fixed-route ridership by making fare structure attractive to users
To improve the farebox recovery ratio
To improve the efficiency of fare collection
To promote the equity of fare payment among riders
To ensure cash handling procedures are as streamlined and as secure as possible
As Staff determined fare prices to analyze, it was important to consider standard currency
amounts, i.e. decreasing the $0.60 senior fare to $0.50 rather than the actual 20%
reduction which would be $0.48. It is preferable to minimize the number of coins and/or
bills that a passenger must handle both as a convenience to passengers as well as to speed
the boarding process. For instance, the current $0.60 senior single ride fare requires two
coins. A fare decrease of exactly 20% to $0.48, would require six coins (a quarter, two
dimes and three pennies), while a decrease to $0.50 only requires two coins.
In addition, prepaid fares (discounted passes and agreements) on the fixed-route system
should be encouraged as it meets Transfort Fare Collection Objectives in the following
way:
Guarantees ridership and revenue by the customer
Reduces the chance of non-payment of fares and reduces the amount of cash in
the fareboxes, thus reducing cash handling expenses
3
Allows Transfort to more easily track its ridership base and target its marketing
effort accordingly
Accelerates boarding times
Encourages increased ridership as the cost of the ride is not required at the time
the decision to take the ride is made
Analysis
Fare elasticity refers to the increase or decrease in ridership when a change in fare price
occurs. Data from research in this field is mixed but generally, the transit industry accepts
the Simpson-Curtin fare “mid-point elasticity” equation:
RA = RB x (FA/FB)E
Where:
RA = Ridership after Fare Change
RB = Ridership before Fare Change
FA = Fare after the Fare Change
FB = Fare before the Fare Change
E = Elasticity Value
The Elasticity Value has a negative sign reflecting the fact that ridership tends to decrease
as fares increase. The value applied for “E” is based upon the change in transit ridership
that has been observed in peer transit systems and the value being analyzed.
Many transit studies have argued that any estimates in fare elasticity must also take into
account the size of the service area, the cost of alternative transportation, frequency of
service, ease of use, time of service (peak or off-peak), number of transfers, age of the
passengers, trip purpose, and countless other criteria. In short, they argue that one model
does not necessarily fit all. For example, in a large city like San Francisco, elasticity of
demand is significantly lower than average because it is much more difficult to travel by
automobile compared to a smaller community. In this situation, San Francisco residents
would be less inclined to abandon transit in the event of a fare increase than in a smaller
urban area, like Fort Collins, where it is easier to travel by automobile.
Though research surrounding transit fare elasticity levels are mixed, it appears that every
transit location has its own unique characteristics when it comes to service. However, it
does seem that certain findings are common to all:
Elasticities for fare increases do not differ from those for fare decreases
Small cities are more elastic than large cities
Short-distance trips are more elastic than long-distance trips
Fare elasticities rise with income and fall with age
Of all trip purposes, the work trip is the most inelastic
Ridership is more responsive to improvement in headways than in-vehicle
time
4
For the purposes of this analysis, Transfort proposes a dual-tier approach to assigning
elasticity levels: projected elasticity of 3% (Simpson-Curtain model) for single ride fares
and projected elasticity of 1.5% for each of the discounted pass types - the hypothesis
being that passes are less elastic and that ridership will not be as negatively affected as
industry statistics dictate.
Peer Review
Staff has compared Transfort fares against other peer transit agencies within Northern
Colorado, as these areas tend to have similar costs of living and socioeconomic statuses.
Transfort currently charges less for each of its fare categories than the average price of its
peers across the same fare categories as seen in Table 2.
Table 2: Fare Structure Peer Analysis
FIXED ROUTE
FORT
COLLINS LOVELAND GREELEY
DENVER
(Min. Zones)
COLORADO
SPRINGS PUEBLO
PEER
AVERAGE
$ VARIANCE TO
FT. COLLINS
Single Ride $ 1.25 $ 1.25 $ 1.50 $ 2.25 $ 1.75 $ 1.00 $ 1.55 $ 0.30
Seniors (60+) $ 0.60 $ 0.60 $ 0.75 $ 1.10 $ 0.85 $ 0.50 $ 0.76 $ 0.16
Disabled & Medicare $ 0.60 $ 0.60 $ 0.75 $ 1.10 $ 0.85 $ 0.50 $ 0.76 $ 0.16
Youth (17 and younger) Free $ 0.50 $ 0.75 $ 1.10 $ 0.85 $ 0.75 $ 0.79 $ 0.59
Day Pass $ 3.00 $ 4.50 $ 3.00 $ 3.75 $ 0.75
Transfers Free Free $ 0.25 Free Free Free N/A N/A
10 Ride Booklet $ 9.00 N/A N/A $ 20.00 N/A N/A $ 20.00 $ 10.00
Monthly Pass $ 25.00 $ 30.00 $ 50.00 $ 79.00 $ 63.00 $ 35.00 $ 51.40 $ 26.40
Annual Senior $ 25.00 $ 25.00 $ 25.00 $ 434.50 N/A N/A $ 161.50 $ 136.50
Annual Disabled & Medicare $ 25.00 $ 25.00 $ 25.00 $ 434.50 N/A N/A $ 161.50 $ 136.50
Adult Annual $ 154.00 $ 180.00 $ 869.00 $ 524.50 $ 370.50
Fare data taken directly fom Peer Group websites - 1/9/2012
TRANSFORT PEER REVIEW (COLORADO)
In conducting this fare change analysis, Transfort developed three options to evaluate in
comparison to the existing fare structure. The first option evaluates the effects of a 20%
increase in fares, passes, and funding agreements. The second option evaluates a 20%
decrease in fares, passes, and funding agreements. The third and final option evaluates
the effects of a 20% increase to the fare categories that are currently not meeting a 20%
fare recovery. The fare categories currently not meeting a 20% fare recovery are the CSU
semester pass (for part-time CSU students), the monthly pass, the annual senior and
disabled passes, passfort, and youth ridership. Youth ridership is funded through an
annual Bohemian Foundation grant that equates to 9% revenue recovery per youth trip.
The 2011 ridership distribution and revenue recovery per fare category can be seen in
Figures 1 and 2.
5
6
Figure 1: 2011 Ridership Distributions by Fare Category
6.40%
0.40% 0.10% 0.43%
1.50%
8.52%
4.05%
13.09%
1.49%
10.08%
0.11%
37.97%
15.85%
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
100.00%
Adult
Single Ride
Senior
Single Ride
Disabled
Single Ride
CSU
Semester
10 Ride
Booklet
Monthly
Pass
Annual
Senior
Annual
Disabled
Adult
Annual
Passfort Day Pass ASCSU
Agreement
Bohemian
Foundation
Grant
% RIDERSHIP BY FARE CATEGORY
7
Figure 2: 2011 Revenue Recoveries by Fare Category
% REVENUE RECOVERY PER FARE CATEGORY
64.01%
24.79%
14.65% 16.16%
5.08%
2.92%
22.71%
9.85%
26.46%
30.43%
8.15%
24.79%
26.31%
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
100.00%
Adult Single
Ride
Senior
Single Ride
Disabled
Single Ride
CSU
Semester
10 Ride
Booklet
Monthly
Pass
Annual
Senior
Annual
Disabled
Adult
Annual
Passfort Day Pass ASCSU
Agreement
Bohemian
Foundation
Grant
8
Option 1: 20% Increase in Fares
Table 3 illustrates the elasticity of ridership with a general 20% increase in fares. This
alternative reduces ridership by 30,561 passengers per year, but revenue is increased by
$169,180 annually.
Table 3: Effects of 20% increase in Fare Price to Transfort’s Revenue and Ridership
Fare Type Current Fare New Fare
Ridership Change
Per 20% Fare
Change
Revised
Revenue
Recovery
Addition or
(Decrease) in
Revenue
Adult Single Ride $ 1.25 $ 1.50 -7,373 75.13% $ 19,662
Senior Single Ride $ 0.60 $ 0.75 -460 30.99% $ 805
Disabled Single Ride $ 0.60 $ 0.75 -121 30.99% $ 212
CSU Semester $ 25.00 $ 30.00 -245 17.58% $ 476
10 Ride Booklet $ 9.00 $ 11.00 -863 32.15% $ 3,398
Monthly Pass $ 25.00 $ 30.00 -4,908 19.40% $ 10,494
Annual Senior $ 25.00 $ 30.00 -2,330 6.10% $ 1,566
Annual Disabled $ 25.00 $ 30.00 -7,534 3.51% $ 2,915
Adult Annual $ 154.00 $ 185.00 -857 27.28% $ 2,596
Passfort $ 50.00 $ 60.00 -5,804 11.81% $ 7,560
Day Pass $ 3.00 $ 3.75 -65 33.08% $ 297
ASCSU Agreement $ 536,000 $ 643,200 No Change 36.47% $ 107,200
Bohemian Foundation Grant $ 60,000 $ 72,000 No Change 9.78% $ 12,000
Totals - Fare Categories & Agreements -30,561 21.50% $ 169,180
EFFECTS OF 20% INCREASE IN FARE PRICE TO TRANSFORT'S REVENUE & RIDERSHIP
9
Option 2: 20% Reduction in Fares
Table 4 illustrates the elasticity of ridership with a general 20% reduction in fares. This
alternative, as opposed to increasing fares, increases ridership by 30,561, but decreases
revenue by $172,433 annually.
Table 4: Effects of 20% Decrease in Fare Price to Transfort’s Revenue and Ridership
Fare Type Current Fare New Fare
Ridership Change
Per 20% Fare
Change
Revised
Revenue
Recovery
Addition or
(Decrease) in
Revenue
Adult Single Ride $ 1.25 $ 1.00 7,373 52.98% $ (23,349)
Senior Single Ride $ 0.60 $ 0.50 460 20.66% $ (536)
Disabled Single Ride $ 0.60 $ 0.50 121 20.66% $ (141)
CSU Semester $ 25.00 $ 20.00 245 13.55% $ (136)
10 Ride Booklet $ 9.00 $ 7.00 863 18.36% $ (5,148)
Monthly Pass $ 25.00 $ 20.00 4,908 11.68% $ (16,358)
Annual Senior $ 25.00 $ 20.00 2,330 4.60% $ (647)
Annual Disabled $ 25.00 $ 20.00 7,534 2.51% $ (2,093)
Adult Annual $ 154.00 $ 125.00 857 20.13% $ (1,367)
Passfort $ 50.00 $ 40.00 5,804 8.89% $ (3,225)
Day Pass $ 3.00 $ 2.50 65 21.43% $ (232)
ASCSU Agreement $ 536,000 $ 428,800 No Change 24.31% $ (107,200)
Bohemian Foundation Grant $ 60,000 $ 48,000 No Change 6.52% $ (12,000)
Totals - Fare Categories & Agreements 30,561 14.90% $ (172,433)
EFFECTS OF 20% DECREASE IN FARE PRICE TO TRANSFORT'S REVENUE & RIDERSHIP
10
Option 3: Hybrid Alternative
The Hybrid Alternative proposes a 20% increase in fare categories based on their current
ability to meet the preferred 20% revenue recovery rate. Table 5 illustrates the following
individual fare categories that were increased in this alternative; all other fare category
rates were left as they are currently:
Table 5: Fare Categories that fall below 20% Revenue Recovery
Fare Category Current Fare Proposed Fare
CSU Semester $25 $30
Monthly Pass $25 $30
Annual Senior Pass $25 $30
Annual Disabled Pass $25 $30
Passfort $50 $75
Bohemian Foundation Grant $60,000 $72,000
Table 6 describes the elasticity of ridership based on the hybrid alternative fare changes.
This alternative is a more middle ground approach as it decreases ridership less than the
general 20% increase, of only 20,821, but produces a less desirable revenue amount of
$38,260.
Table 6: Effects of Targeted 20% increases in Fare Price to Transfort’s Revenue and
Ridership
Fare Type Current Fare New Fare
Ridership Change
Per 20% Fare
Change
Revised
Revenue
Recovery
Addition or
(Decrease) in
Revenue
Adult Single Ride $ 1.25 $ 1.25 64.01% $ -
Senior Single Ride $ 0.60 $ 0.60 24.79% $ -
Disabled Single Ride $ 0.60 $ 0.60 24.79% $ -
CSU Semester $ 25.00 $ 30.00 -245 15.76% $ 127
10 Ride Booklet $ 9.00 $ 9.00 26.31% $ -
Monthly Pass $ 25.00 $ 30.00 -4,908 20.63% $ 15,243
Annual Senior $ 25.00 $ 30.00 -2,330 5.57% $ 603
Annual Disabled $ 25.00 $ 30.00 -7,534 3.35% $ 1,950
Adult Annual $ 154.00 $ 154.00 22.71% $ -
Passfort $ 50.00 $ 75.00 -5,804 11.99% $ 8,337
Day Pass $ 3.00 $ 3.00 26.46% $ -
ASCSU Agreement $ 536,000 $ 536,000 No Change 30.39% $ -
Bohemian Foundation Grant $ 60,000 $ 72,000 No Change 9.78% $ 12,000
Totals - Fare Categories & Agreements -20,821 18.90% $ 38,260
EFFECTS OF HYBRID CHANGES TO FARES ON TRANSFORT'S REVENUE & RIDERSHIP
11
Introductory Period for MAX Service – Background/Analysis
Current MAX ridership projections of approximately 4,000 trips per day were estimated
for opening year of MAX service. However, over 90% of all trips on MAX will be pre-
paid through passes, the ASCSU agreement, and the Bohemian Foundation grant.
Therefore, 10% of daily trips on MAX are expected to pay a single ride fare, which
amounts to $79,108 over the eight month period of May through December. Table 2
below illustrates the effects of 10% of the expected opening year MAX ridership paying
full-fare, fare-free May through December 2014, and fare-free May through July 2014.
Table 2: Effects of Fare Free Service to MAX’s Revenue Recovery and Ridership
MAX Projections
based on full fare
payment*
Impact of May –
December Fare
Free Period*
Impact of May –
July Fare Free
Period **
Total MAX
Ridership – Single
Ride***
53,457 66,822 58,803
Variance from full
fare payment - +13,365 +5,346
Total MAX
Revenue – Single
Ride***
$79,108 - $41,014
Variance from full
fare payment - -$79,108 -$38,094
Revenue Recovery
– Single Ride Fares 47% 0 22%
* Data represents May through December of 2014
** Data represents May through July fare free and August – December regular fare
*** Single Ride accounts for both $1.25 adult fare and $0.60 senior and disabled single
ride fares
NOTE: Minimal projected impact on pass sales
ATTACHMENT 2
***DRAFT***
MINUTES
of the
TRANSPORTATION BOARD
April 18, 2012
6:00 p.m.
215 North Mason – Community Room
Fort Collins, CO 80521
FOR REFERENCE:
Chair: Garry Steen
420.7557
Vice Chair: Ed Robert
224.4864
Staff Liaison: Mark Jackson
416.2029
Administrative Support: Polly Bennett
221.6601
BOARD MEMBERS PRESENT: CITY STAFF PRESENT:
Garry Steen, Chair Mark Jackson, Policy, Budget, and Communications Director,
416.2029
Ed Robert, Vice Chair Polly Bennett, PDT Executive Administrative Assistant, 221.6601
Clint Skutchan John Hutto, Police Chief, 221.6553
Olga Duvall Captain Jim Szakmeister, 221.6542
Pat Jordan Kurt Ravenschlag, Interim General Manager, Transfort, 221.6386
Eric Shenk
Sid Simonson
Kevin O’Toole
Shane Miller
ABSENT: OTHERS IN ATTENDANCE
Councilmember Ben Manvel
Mary Atchison
1. CALL TO ORDER
Chair Steen called the meeting to order at 6:04p with a quorum present.
2. AGENDA REVIEW
Transfort Staff will move to 2nd on the Agenda. With that change, the agenda was approved.
3. PUBLIC COMMENT
None.
4. APPROVAL OF MINUTES
Jordan moved to accept the March 2012 Board minutes as written. Simonson seconded. The
March minutes were approved unanimously.
5. COUNCIL LIAISON
Councilmember Manvel was unable to attend.
A. Transfort Fare Policy – Kurt Ravenschlag, Interim General Manager & Emma McArdle,
Transit Planner
Action requested: Would the Board like to see changes to the Transfort Fare Structure
(increase, decrease, or hybrid)?
Would the Transportation Board like to see us pursue a free introductory period for MAX
service?
Current Fare Structure:
Fare Type
Current Fare /
Agreement
2011
Ridership
Revenue
Per Trip
Adult Single Ride $ 1.25 122,889 $55 1.
Senior Single Ride $60 0.7,662 $60 0.
Disabled Single Ride $ 0.60 2,015 $60 0.
CSU Semester $ 25.00 8,181 $35 0.
10 Ride Booklet $00 9.28,761 $ 0.64
Monthly Pass $ 25.00 163,584 $39 0.
Annual Senior $ 25.00 77,667 $ 0.12
Annual Disabled $ 25.00 251,128 $07 0.
Adult Annual $ 154.00 28,582 $ 0.55
Passfort $00 50.193,483 $24 0.
Day Pass $00 3.2,183 $64 0.
Dial A Ride $50 2.37,851 $ 3.28
ASCSU Agreement $000 536,728,773 $ 0.74
Bohemian Foundation Grant $ 60,000 304,229 $20 0.
TRANSFORT - FARE STRUCTURE AND RIDERSHIP
Goal: 20% revenue recovery system-wide. Many meet that, but a few fall short.
Flat Fare System: Standard, prepaid and discounted Fares. $1.25 for services.
Funding Agreements: Ram Card average Fare $.074. Youth grant from Bohemian
Foundation average Fare $0.20.
2011 Overall Recovery Rate 18.2%
Fare Collection Objectives:
Promote fixed-route ridership by making fare structure attractive to users.
Improve fare box recovery ration
Improve efficiency of fare collection
Improve equity of fare payment among riders
Ensure cash handling procedures are as streamlined and secure as possible
If a fare increases, what is the impact on ridership? The theory is that an increase in fare
produces a decrease in ridership and a decrease in fare will increase ridership.
History of Fare Changes:
Last increase in 2004
25 – 31% Fare increases
Lack of definitive relationship between Fare change and ridership
2004 – 2005 4.5% increase in total ridership
2004 – 2006 29% decrease in monthly pass ridership
2004 – 2006 27% increase in senior and disabled ridership even with a 31% increase in
Fares
2004 – 2006 56% increase in PassFort ridership
Transfort Fares are below all peer transit agencies in all categories.
Dual-tiered approach to Elasticity. Single ride Fares: 3% E Value. Passes: 1.5% E Value.
Alternatives:
1. 20% increase in Fares and Funding Agreements
2. 20% decrease in Fares and Funding Agreements
3. Hybrid option – increasing Fare categories that are not attaining a 20% Revenue
Recovery (CSU Semester; Monthly Pass; Annual Senior Pass; Annual Disabled Pass;
PassFort; Bohemian Foundation Grant (Youth)
Results by Alternative:
1. -30,561 in ridership +$170,980 in revenue
2. +30,561 increase in ridership; -$172,422 in revenue
3. -20821 in ridership; +$38,260 in revenue
Robert: Did you look at “catch-up” after the first year of a change?
Ravenschlag: Yes. Our ridership in the last few years has continued to increase. The
elasticity equation is based on industry standards and a bit of gut reaction based on our
historical trends, though our data is very limited.
Atchison: Don’t you need to factor in external factors like $4/gallon of gas, etc.
Ravenschlag: Yes. Because of those factors, if gas is $5/gallon we could increase our
fares and still see an increase in ridership.
Current Fare
Structure
20% Increase in
Fares/Agreements
20% Decrease in
Fares/Agreements
Hybrid Option
Total Ridership 1,919,137 1,888,576 1,949,698 1,898,316
Change from Current 0 -30,561 30,561 -20,821
Total Revenue $967,906 $1,138,886 $795,473 $1,006,166
Change from Current 0 $170,980 -$172,433 $38,260
Shenk: Is the 20% increase an industry standard?
Ravenschlag: It is what we determined to be a good target based on industry standards.
Our recovery is better than Loveland, for example. We have the option of leaving our
fares as-is, but needed to examine whether a change is warranted.
Robert: Will MAX blend into this or is that a separate Fare?
Ravenschlag: It will be blended into this, and will give us a higher Recovery rate.
Council will have the option of having that revenue offset subsidies. I would prefer to
offer more service, but that is Council’s decision to make.
Miller: What would it cost us to do the studies on people affected by the change?
Ravenschlag: It would be done in-house by our Transit Planners and Financial
Coordinator.
Atchison: I’m curious how much it would cost to change marketing materials, changes in
signage, outreach, etc.
Ravenschlag: That is a good question. I don’t have an answer right now.
Robert: How long do you recommend the new Fares stay in place?
Ravenschlag: We would like to reevaluate Fares every 5 years. The last time it was
evaluated was 2006 but no changes were made.
Introductory Fare Free Period for MAX?
May 2014 – December 2014
Most agencies introducing a new service offer an introductory fare free period. We can
use it as an opportunity to introduce people to the service and help them learn it.
Based on projections and prorated for 7 months: 773,892 rides on MAX. Increase in
revenue of $390,308.
90% of fares are from pre-paid passes, ASCSU, and the Bohemian Foundation Grant. We
actually see a higher Revenue Recovery Rate offering a free introductory service period.
Skutchan: There is a tendency to make it simple and clean, but “free up to a certain point
in the day” might be an important factor. I’d like to see other options. There seems to be a
benefit to the downtown to partner in the costs of offering a free introductory period. Are
there other models to look at?
Ravenschlag: We have talked to to other agencies about that. I can ask again about other
options to offset the expenses.
Atchison: I would expect Council to ask how you will transition into charging Fares. That
could be a barrier.
Miller: I was wondering about the limited hours free fare period. Wouldn’t that be
challenging?
Ravenschlag: It could be. Some transit agencies have fare free zones. Either way you
have challenges. It is easier from an administrative standpoint to have either a Fare or no
Fare. We can ask Council if they want us to seek out partnerships to cover the loss.
O’Toole: Are there systems that do not offer a fare free period?
Ravenschlag: Yes. We think it is a good thing to consider.
O’Toole: Why such a long free period?
Ravenschlag: Administratively it is an easy option. Eugene, OR had a year long plus free
period.
Simonson: Is that a standard time period? Once you give it away for such a long time it
would be hard to take that away. 3 or 4 months seems fair.
Revenue Recovery 18.2% 21.50% 14.9% 18.9%
Jordan: I suggested that all “Newcomer” seniors be given a free month long Transfort
pass.
O’Toole: What if this backfires and you have too much ridership?
Ravenschlag: That is a good problem to have if you have resources to fix it.
Atchison: Are kids going to be able to ride MAX for free?
Ravenschlag: Because of our Flat Fare system it will be included and not considered a
premium, so yes, they can ride it for free.
Skutchan: Is MAX such a different service that we should consider it a premium service
and put a special Fare system on it? It seems that this is the time to use that as a
conversation with Council.
Miller: I would support anything that maximizes usage of the Transit system and
lowering the cost of transportation systemically.
Atchison: I like the idea of a free time period, but I’m not thrilled about charging youth.
If you can get Bohemian to contribute more, that would be great. I’m curious how we
capture the money of people who are willing to pay more for the service.
O’Toole: I like Clint’s view. I’d like to see it examined for MAX.
Ravenschlag: The challenge we have at Transfort is that my peers in Transportation
Planning, Parking Services, and Engineering do such a good job that it is easy to drive
and park in Fort Collins. The challenge is attracting those riders who wouldn’t normally
use Transfort.
Skutchan: I disagree with Mary, but I think kids should have to pay something, even if it
is just a quarter. Giving it to them for free does nothing to demonstrate the value of the
system. If, as free users, they aren’t converting to paid customers, we aren’t successful.
Shenk: You say there were 304,000 kids who rode last year. Why are that many kids
riding it?
Ravenschlag: That is 304,000 rides. Many don’t have driver’s licenses and we are
convenient. We service all of the schools.
Miller: A lot of the trips the kids are taking on the bus are trips that they wouldn’t have
transportation for because their parents wouldn’t drive them. The bus absorbs some trips
that parents would be driving.
Ravenschlag: We looked at increasing a contribution from the Bohemian Foundation for
youth, instead of a Fare paid by the kids.
Robert: Of the total Transfort budget, what percentage of the total revenue budget are we
talking?
Ravenschlag: 18.2%
Simonson: A 20% increase across the board would result in about an average of $.09
increase per fare category.
McArdle: The 20% increase is approximate. It is $0.25 for a single ride, $0.15 for a
senior ride. We round up to avoid odd change.
Skutchan: Were the increases in 2004 heavy on the passes? Are there models showing a
30% recovery for passes, example? Have other agencies looked at that?
Ravenschlag: Our 20% across the board is just a goal we’ve set. I can’t speak to what
other agencies have done.
Simonson: When does the CSU agreement expire?
Ravenschlag: In a month. We are negotiating now and are looking at a 2-year agreement
instead of a 3-year agreement.
Atchison: I think it would be beneficial to look at raising the price of the passes. It would
help out the disabled and seniors with their fares. A hybrid approach seems best.
Miller: Did the hybrid exempt those?
Ravenschlag: We work with community agencies and sell Ride Assist passes for low
income people. Those agencies often sell them at even a lower cost and sometimes give
them away for free. Employers also provide discounted passes to employees.
Skutchan: Not all seniors are equal from an income standpoint. It seems that it should be
needs based rather than age based. That is an extreme discount.
Ravenschlag: We do hear from seniors and disabled who say they could afford to pay
more. The structure you are seeing is from Council direction.
O’Toole: I would like to see any increase in revenue from Fare revisions go to service
enhancements.
Miller: I move that Transportation Board recommend no fare change based on the
information presented. Duvall seconded the motion.
Discussion:
Atchison: I support the motion, but would like to see a review when MAX comes
online and have that reflected in the letter.
Vote:
The motion passed six to four, with Frazier, Atchison, Duvall, Miller, Robert, and
Steen voting in favor of the motion and Simonson, Skutchan, O’Toole, Shenk
voting against the motion.
Miller: I move that we recommend a free introductory fare period for MAX. O’Toole
seconded the motion.
Discussion:
The majority of the Board would like to see a shorter free introductory period.
Skutchan would like to see more options before giving carte blanche.
The motion passed with Simonson and Skutchan voting against the motion.
10. OTHER BUSINESS
None
11. ADJOURN
The meeting concluded at 9:12p.
Respectfully submitted,
____________________________
Polly Bennett
Executive Administrative Assistant
Planning, Development, & Transportation
1
Transfort Transfort Fare Fare Structure Structure and and Funding Funding
Agreements Agreements
Staff: Kurt Ravenschlag,
Transfort Interim General Manager
City Council Work Session
May 8, 2012
ATTACHMENT 3
2
General General Direction Direction Sought Sought
1. Transfort Fare Structure has not been amended
since 2004. Based on targeted recovery rates and
elasticity evaluations, does Council support
amending the current Fare Structure?
2. What are Council’s thoughts on pursuing a fare free
period to introduce the new MAX service that is
planned to begin May 2014?
ATTACHMENT 3
3
Fare Fare Change Change Process Process
If Council provides direction to change the current fare
structure the following analysis and public outreach will
be conducted:
– May 2012 – August 2012: Conduct analysis of
impacts to minority and low income populations.
– September 2012 – October 2012: Develop a
Public Outreach Plan which will also include
specialized outreach for disadvantaged populations.
– November 2012 – January 2013: Conduct Public
Outreach and Council Action
ATTACHMENT 3
4
Fare Fare Change Change History History
• Last fare change occurred in 2004
• Fare structure was reviewed in 2006 with Dial-A-Ride
service change to ADA minimum requirement
– Fixed Route fares were not adjusted to encourage
senior and disabled ridership on the less costly
fixed route service ($2.42 per fixed route trip
compared to $25 per Dial-A-Ride trip)
ATTACHMENT 3
5
Fare Fare Change Change History History ((cont.cont.) )
• Since the 2006 Dial-A-Ride change to ADA minimum
service:
– Senior and disabled ridership increased 54% on
fixed route.
– Dial-A-Ride ridership decreased by 56%.
– Cumulative savings of $4.3 million of additional
costs from shifting senior and disabled
passengers to less costly fixed route service.
ATTACHMENT 3
6
Senior and Disabled Ridership
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
2006 2007 2008 2009 2010 2011
Year
R idership by Mode
Fixed Route
Ridership
Paratranist
Ridership
Senior Senior and and Disabled Disabled Ridership Ridership
Summary Summary Since Since 2006 2006
ATTACHMENT 3
7
Reason Reason for for Fare Fare Review Review
• Consumer Price Index has increased 17% since 2004
• Current Fare Recovery system-wide is below targeted
20%
• Senior and disabled ridership has shifted to fixed route
service
• Transfort will be reviewing fare structure every two
years in conjunction with the City’s budget cycle
ATTACHMENT 3
8
Transfort’’s Transfort s Current Current Fare Fare Structure Structure
Fare Type
Current Fare /
Agreement
2011
Ridership
Adult Single Ride $25 1.122,889
Senior Single Ride $60 0.7,662
Disabled Single Ride $60 0.2,015
CSU Semester $00 25.8,181
10 Ride Booklet $00 9.28,761
Monthly Pass $00 25.163,584
Annual Senior $00 25.77,667
Annual Disabled $00 25.251,128
Adult Annual $00 154.28,582
Passfort $00 50.193,483
Day Pass $00 3.2,183
ASCSU Agreement $000 536,728,773
Bohemian Foundation Grant $000 60,304,229
TRANSFORT - FARE STRUCTURE AND RIDERSHIP
ATTACHMENT 3
9
Fare Fare Structure Structure Summary Summary
• Flat Fare System, consisting of:
– Standard, prepaid and discounted fares
• Funding Agreements
– RamCard (average Fare $0.74)
– Youth Grant from Bohemian Foundation (average Fare
$0.20)
• 20% Preferred Fare Revenue Recovery
• 2011 Overall Recovery Rate of 18.2% (currently the
highest recovery to date)
ATTACHMENT 3
10
Revenue Recovery per Fare Category
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
100.00%
Adult Single Ride
Senior Single Ride
Disabled Single Ride
CSU Semester
10 Ride Booklet
Monthly Pass
Annual Senior
Annual Disabled
Adult Annual
Passfort
Day Pass
ASCSU Agreement
Bohemian Foundation Grant
Revenue Recovery per Fare Category
ATTACHMENT 3
11
Fare Fare Collection Collection Objectives Objectives
• To promote fixed-route ridership by making fare
structure attractive to users
• To improve the fare box recovery ratio
• To improve the efficiency of fare collection
• To promote the equity of fare payment among riders
• To ensure cash handling procedures are as
streamlined and secure as possible
• To encourage prepaid passes
ATTACHMENT 3
12
Elasticity Elasticity Analysis Analysis
• The decrease or increase in ridership when a change
in fare price occurs.
– In summary:
• Fares ↑ = Ridership ↓
• Fares ↓ = Ridership ↑
• “Mid-point Elasticity” equation
RA = RB x (FA/FB)E
• The E value is adjusted based on the individual
community’s fare change history, size and other
factors such as current pricing.
ATTACHMENT 3
13
History History of of Fare Fare Changes Changes
Last Fare increase occurred in 2004
– 25-31% Fare increases to select fare
categories
– 2004 – 2005: 4.5% increase in Total Ridership
– Transfort determined a lack of definitive
relationship between fare change and ridership
ATTACHMENT 3
14
Peer Peer Review Review
FIXED ROUTE
PEER
AVERAGE
$ VARIANCE TO
FT. COLLINS
Single Ride $ 1.55 $ 0.30
Seniors (60+) $ 0.76 $ 0.16
Disabled & Medicare $ 0.76 $ 0.16
Youth (17 and younger) $ 0.79 $ 0.59
Day Pass $ 3.75 $ 0.75
Transfers N/A N/A
10 Ride Booklet $ 20.00 $ 10.00
Monthly Pass $ 51.40 $ 26.40
Annual Senior $ 161.50 $ 136.50
Annual Disabled & Medicare $ 161.50 $ 136.50
Adult Annual $ 524.50 $ 370.50
Paratransit $ 2.80 $ 0.30
Fare data taken directly fom Peer Group websites - 1/9/2012
TRANSFORT PEER REVIEW (COLORADO)
ATTACHMENT 3
15
Peer Peer Review Review
• Fort Collins currently charges less than the average
of its peer transit agencies in all categories
• The most severe variance occurs in:
– Monthly pass: $26.40 difference
– Youth: $0.59 per fare difference
– Adult Annual: $370.50 or 70% difference
• Senior, Disabled and Adult annual pass types not
widely instituted elsewhere as in Fort Collins
ATTACHMENT 3
16
Fort Fort Collins Collins Elasticity Elasticity
• Dual-tiered Approach to Elasticity
– Single ride Fares: 3% Elasticity Value
– Passes: 1.5% Elasticity Value
• Passes are less elastic than single fares
• Supported by history of fare changes and peer
review
ATTACHMENT 3
17
Three Three Fare Fare Structure Structure Alternatives Alternatives
1. 20% Increase in Fares and Funding Agreements
2. 20% Decrease in Fares and Funding Agreements
3. Hybrid Option – Increasing Fare Categories that are
not attaining 20% Revenue Recovery
– CSU Semester (15%)
– Monthly Pass (17%)
– Annual Senior Pass (5%)
– Annual Disabled Pass (3%)
– Passfort (10%)
– Bohemian Foundation Grant (Youth) (9%)
ATTACHMENT 3
18
Alternative Alternative 1: 1: 20% 20% Increase Increase in in Fares Fares
Fare Type New Fare
Ridership
Change
Addition or
(Decrease)
in Revenue
Adult Single Ride $ 1.50 -7,373 $ 19,662
Senior Single Ride $ 0.75 -460 $ 805
Disabled Single Ride $ 0.75 -121 $ 212
CSU Semester $ 30.00 -245 $ 476
10 Ride Booklet $ 11.00 -863 $ 3,398
Monthly Pass $ 30.00 -4,908 $ 10,494
Annual Senior $ 30.00 -2,330 $ 1,566
Annual Disabled $ 30.00 -7,534 $ 2,915
Adult Annual $ 185.00 -857 $ 2,596
Passfort $ 60.00 -5,804 $ 7,560
Day Pass $ 3.75 -65 $ 297
ASCSU Agreement $ 643,200 No Change $ 107,200
Bohemian Foundation Grant $ 72,000 No Change $ 12,000
Totals - Fare Categories & Agreements -30,561 $ 169,180
ATTACHMENT 3
19
Alternative Alternative 2: 2: 20% 20% Decrease Decrease in in Fares Fares
Fare Type New Fare
Ridership
Change
Addition or
(Decrease)
in Revenue
Adult Single Ride $ 1.00 7,373 $ (23,349)
Senior Single Ride $ 0.50 460 $ (536)
Disabled Single Ride $ 0.50 121 $ (141)
CSU Semester $ 20.00 245 $ (136)
10 Ride Booklet $ 7.00 863 $ (5,148)
Monthly Pass $ 20.00 4,908 $ (16,358)
Annual Senior $ 20.00 2,330 $ (647)
Annual Disabled $ 20.00 7,534 $ (2,093)
Adult Annual $ 125.00 857 $ (1,367)
Passfort $ 40.00 5,804 $ (3,225)
Day Pass $ 2.50 65 $ (232)
ASCSU Agreement $ 428,800 No Change $ (107,200)
Bohemian Foundation Grant $ 48,000 No Change $ (12,000)
Totals - Fare Categories & Agreements 30,561 $ (172,433)
ATTACHMENT 3
20
Alternative Alternative 3: 3: 20% 20% Increase Increase to to select select categories categories
Fare Type New Fare
Ridership
Change
Addition or
(Decrease)
in Revenue
Adult Single Ride $ 1.25 $ -
Senior Single Ride $ 0.60 $ -
Disabled Single Ride $ 0.60 $ -
CSU Semester $ 30.00 -245 $ 127
10 Ride Booklet $ 9.00 $ -
Monthly Pass $ 30.00 -4,908 $ 15,243
Annual Senior $ 30.00 -2,330 $ 603
Annual Disabled $ 30.00 -7,534 $ 1,950
Adult Annual $ 154.00 $ -
Passfort $ 75.00 -5,804 $ 8,337
Day Pass $ 3.00 $ -
ASCSU Agreement $ 536,000 No Change $ -
Bohemian Foundation Grant $ 72,000 No Change $ 12,000
Totals - Fare Categories & Agreements -20,821 $ 38,260
ATTACHMENT 3
21
Elasticity Elasticity Analysis Analysis of of Alternatives Alternatives
Revenue 18.2% 21.5% 14.9% 18.9%
Recovery
Change from 0 $169,180 -$172,433 $38,260
Current
Total $967,906 $1,138,886 $795,473 $1,006,166
Revenue
Change from 0 -30,561 30,561 -20,821
Current
Total 1,919,137 1,888,576 1,949,698 1,898,316
Ridership
20% Hybrid
Decrease
20%
Increase
Current
Structure
Scenarios:
ATTACHMENT 3
22
Introductory Introductory Fare Fare Free Free Period Period for for MAX MAX
What are Council’s thoughts on pursuing a fare free
period to introduce the new MAX service that is
planned to begin May 2014?
• Alternatives evaluated include:
– Seven-month fare free period
– Three-month fare free period
ATTACHMENT 3
23
Rational Rational for for MAX MAX Fare Fare Free Free Period Period
• Common practice amongst transit agencies when
introducing new service
• Helps build and increase base ridership
• Helps to introduce new transit riders to service
without fear of fare procedures
ATTACHMENT 3
24
Introductory Introductory Fare Fare Free Free Period Period For For MAX MAX
*Note: Only includes Single Ride Fares
47% 0 22%
Revenue
Recovery
- - $79,108 - $38,094
Variance from
Full Fare
Payment
$79,108 - $41,014
Total MAX -
Revenue
- + 13,365 + 5,346
Variance from
Full Fare
Payment
53,457 66,822 58,803
Total MAX -
Ridership
May – July
Fare Free
May – Dec.
MAX w/ Fare Fare Free
ATTACHMENT 3
25
Transportation Transportation Board Board Recommendations Recommendations
1. No Fare Structure Change at this Time
• Recommend reevaluation when MAX comes on-
line
2. Free Introductory Period for MAX
• Prefers less than the planned 7 month period
ATTACHMENT 3
26
Action Action Requested Requested
1. Transfort Fare Structure has not been amended
since 2004. Based on targeted recovery rates and
elasticity evaluations, does Council support
amending the current Fare Structure?
2. What are Council’s thoughts on pursuing a fare free
period to introduce the new MAX service that is
planned to begin May 2014?
ATTACHMENT 3
DATE: May 8, 2012
STAFF: Donnie Dustin
Kevin Gertig
Brian Janonis
WORK SESSION ITEM
FORT COLLINS CITY COUNCIL
SUBJECT FOR DISCUSSION
2012 Water Supply Outlook
EXECUTIVE SUMMARY
Due to very low mountain snowpack this year, runoff from the Poudre River is expected to be well
below average and will reduce the amount of water available to the City from its Poudre River water
supplies. However, allocations from the Colorado-Big Thompson Project have been set high giving
the City more than adequate supplies from Horsetooth Reservoir. The City does not own or control
Horsetooth Reservoir and has a limited ability to hold water in that reservoir for subsequent years.
In addition, the City owns very little other storage that can hold conserved water. The Water Utility
is already prepared to maintain these reserves for next year’s use, while also meeting higher than
average demands. Since water savings will not improve the City’s water supplies for next year,
mandatory restrictions are not required. Water savings could provide additional water to local
irrigators, but would result in lower revenues and the potential for rate increases.
GENERAL DIRECTION SOUGHT AND SPECIFIC QUESTIONS TO BE ANSWERED
Staff will address any questions regarding the City’s water supplies and demands.
BACKGROUND / DISCUSSION
Utilities’ Water Resources Division manages the City’s water supplies to help provide reliable water
services to its customers. The Water Supply and Demand Management Policy (Resolution 2003-
104) states that, “the reliability of the Fort Collins water supply should be maintained to meet at
least the 1-in-50 year drought event in the Cache la Poudre River Basin”. As a result, the City has
acquired a water supply system that can provide adequate supplies in most years. The Division
constantly monitors the City’s water supply system by following snowpack conditions, reservoir
levels and water demands. If water supplies are anticipated to be less than projected demands, the
City can use the Water Supply Shortage Response Plan (Ordinance No. 048, 2003) to impose
restrictions to obtain necessary demand reductions.
Due to very dry and warm conditions in March and April, snowpack in the Poudre Basin is 23
percent of average according to the May 1, 2012 Colorado Division of Water Resources snow course
survey. These compare with 30 percent of average for May 1, 2002, which coincided with the lowest
May 8, 2012 Page 2
runoff year in recorded history for the Poudre River. Although these snowpack conditions are
concerning, the City is very fortunate to have several senior direct flow rights on the Poudre River
that provide a stable source of water for the City’s use regardless of runoff conditions. However, the
low runoff conditions will significantly reduce the amount of water available to the City from some
of its other Poudre River water rights. Given these factors, the City is anticipating the yield of its
Poudre River water supplies to be similar to 2002 levels.
The City is most concerned about having enough water from its Michigan Ditch and Joe Wright
Reservoir system to meet its obligation to the Platte River Power Authority (PRPA) as part of the
Reuse Plan, which benefits the City with around 2,000 acre-feet of additional supplies. The City may
not have adequate supplies to meet the Reuse Plan in 2012. If drought conditions continue next
winter, the City will have increased difficulties meeting its obligations in 2013. For this reason, the
City is working with PRPA to reduce its obligation this year and possibly in 2013.
As a result of the last few years of abundant snowpack, levels in the Colorado-Big Thompson
Project (CBT) reservoirs are above average. Given the dry conditions, the Northern Colorado Water
Conservancy District (NCWCD) Board of Directors allocated a 90 percent quota to CBT unit
owners at its April 13, 2012 meeting. Although the City of Fort Collins requested a lower quota in
order to maintain CBT system reservoir levels, the larger quota results in the City’s total supplies
being more than its anticipated dry-year demands.
The City currently has little storage capacity it can use to hold water that is saved through
conservation and/or restrictions. The City does not own or control Horsetooth Reservoir and has a
limited ability to hold water in that reservoir for subsequent years. The NCWCD has an Annual
Carryover Program (ACP) that allows the City to hold water in Horsetooth, but only for its unused
CBT water and only for use in the following year. The City can reserve up to 3,771 acre-feet from
one year to the next in Horsetooth Reservoir through the ACP and its ownership of CBT units. The
only storage owned and controlled by the City is Joe Wright Reservoir, which has an active capacity
of approximately 6,500 acre-feet. However, Joe Wright is mostly used for the Reuse Plan and has
a limited ability to hold water in reserve from one year to the next. The Water Utility is already
prepared to maintain these reserves for next year’s use, while also being able to meet potentially
higher (dry-year) demands.
As always, the City advocates the wise use of our water resources. Water Utility customers have
demonstrated an excellent conservation ethic by reducing their total per capita water use by around
25 percent over the last decade. Utilities will continue to provide education and resources to its
customers that help them reduce their water use. Given our customer’s strong conservation ethic
and the fact that water savings will not improve the City’s water supplies for next year, mandatory
restrictions are not required. The Water Resources Division will continue to the monitor the City’s
water supplies and demands and make adjustments as necessary.
Although restrictions are not required, water savings might allow the Water Utility to rent additional
supplies to local irrigation users. The City would not be able to provide additional rentals until
savings are achieved, which would likely be in late summer. The additional rental revenue would
be much less than the potential loss of water sale revenues. These revenues have been low in the past
few years due to wet conditions and continued low revenues will likely result in the need for water
rate increases.
May 8, 2012 Page 3
Unlike other water providers such as Denver Water and Colorado Springs Utilities, which have
around 0.50 acre-feet of storage per capita that they own and control, Fort Collins only owns and
controls about 0.05 acre-feet of storage per capita. Although the City has associated storage through
the CBT project, it has little control over how that storage is allocated and cannot store its Poudre
River supplies in Horsetooth Reservoir. The City has been pursuing the enlargement of Halligan
Reservoir to provide additional storage capacity that will not only help meet projected demands by
being able to manage and utilize junior water rights it has been acquiring for many years, but will
also provide a place to store some of what is conserved in years like this. A presentation on water
storage to the City’s Futures Committee is planned in the near future. In addition, staff will discuss
an update to the City’s Water Supply and Demand Management Policy during a City Council work
session in late August 2012.