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HomeMy WebLinkAboutCOUNCIL - AGENDA ITEM - 05/24/2005 - THE ARTS, CULTURE, AND ECONOMIC VITALITY DATE: May 24, 2005 STAFF: Marty Heffernan WORK SESSION ITEM Jill Stilwell FORT COLLINS CITY COUNCIL Joe Frank SUBJECT FOR DISCUSSION The Arts, Culture, and Economic Vitality. GENERAL DIRECTION SOUGHT AND SPECIFIC QUESTIONS TO BE ANSWERED Staff is not seeking direction from Council or answers to specific questions. This is an informational item to help Council determine the most effective course of action to positively influence the economy through culture and the arts. CPES staff will present an overview and update on the Downtown Strategic Plan to provide a broad context for this discussion. BACKGROUND The City, in partnership with Arts Alive and the Discovery Science Center undertook the development of a Community Cultural Plan to determine how the arts, culture and science can improve our economic vitality and quality of life. A cultural assessment, completed last year, gathered data on the diverse cultural programs and facilities currently available in the community. This inventory shows Fort Collins offers an impressive array of art, entertainment and cultural events. Fort Collins has more performing arts productions than Boulder and Colorado Springs combined, everything from top drawer theatrical performances to world class musicians. A community cultural telephone survey was commissioned to gauge the value arts, culture and science have within the community. 97% of respondents believe that arts, science and culture improve our quality of life, contribute to the education and development of our children and are important to our community. The survey confirms that City residents value and appreciate the arts, science and cultural programs and activities. The community's interest in the arts is reflected in the attendance of over 100 community leaders and representatives from various cultural and arts organizations at a cultural planning meeting held on March 30th to discuss utilizing the City's unique and authentic cultural offerings as an economic engine for the community. It is also reflected in the Downtown Development Authority's efforts to create a cultural district in the downtown. This cultural district would provide week-long daytime themed programming focused on topics of contemporary importance and historic interest and is meant to be a significant business generator for the local arts, entertainment, cultural, recreational, educational and commercial communities. The cultural district also includes renovating Old Town Plaza, improving Trimble and Tenny Court alleyways, and helping the City renovate Oak Street Plaza. May 24, 2005 Page 2 The community's interest in the arts is also reflected in the success of Bas Bleu Theater, CSU's new performance hall and in Pat Stryker's plan to build a world class music venue on the oxbow property. It is also reflected in the EVSAG recommendations: (Strategy A3) to invest in efforts to highlight our community's cultural activities and identify Fort Collins as a "cultural destination" and (Strategy D5) to build partnerships to lead and expand upon our cultural and arts industry and partner with developers to help build downtown cultural forums and facilities. The economic potential of the arts, science and culture in Fort Collins is largely untapped. Fort Collins had the good fortune to be selected by Americans for the Arts for inclusion in the 2003 Arts & Economic Prosperity study. This study surveyed 91 cities across the nation to determine the economic impact of non-profit arts organizations. The study showed that arts organizations and their audiences spent 9.3 million dollars in Fort Collins and supported 299 jobs. Though impressive, similar communities (pop. 100,000 to 250,000) spent nearly 21 million dollars and supported 694 jobs, on average. Interestingly, in 2001, science, culture and the arts returned more than $1 billion to the Denver area economy. If Fort Collins was doing as well as the Denver metro area (which has 9.3 times our population) the City would realize a return on investment of nearly $100 million. So, why are the economic benefits from the arts so much greater in our peer communities when the quality and diversity of our artistic offerings is so strong? The study shows that 89% of people attending art events in Fort Collins live in Fort Collins. The study also found that Fort Collins residents attending an event spend about $10 on average (not including the cost of admission) while non-residents spend about $36. The key to harnessing the economic benefits of the arts and culture is to become a regional (and eventually national) cultural destination. To become a regional cultural destination, Fort Collins must offer a distinct cultural experience; one visitors can't get at home. Fort Collins can distinguish itself by the quality and diversity of its cultural facilities, performances and events. People will travel to our City to hear a favorite singer perform in an acoustically perfect venue. They will travel here to take in an edgy play, try a new restaurant and stroll through our galleries and historic downtown. People will come here to listen to a great debate, attend a workshop and picnic in the mountains. Fort Collins will become a cultural destination if we offer these things and let everyone know what we have to offer. There is also an indirect, though very real benefit to becoming a cultural destination. Fort Collins becomes a place where talented, creative people like to live. Talented, creative people are good for the economy. They attract or create innovative and successful businesses. Richard Florida, in his book The Rise of the Creative Class, lays out a compelling case for the importance of creative capital to fuel the 21 st century economic engine. Finally, by embracing the arts and culture, we define our community and who we are as a people. Fort Collins becomes an authentic, prosperous, vibrant, creative, interesting place to live. May 24, 2005 Page 3 POTENTIAL ACTION STEPS: 1. Consider the use of Building on Basics (BOB) funding for projects that will enhance the economic health of the community. Staff is working on forging a partnership between the Fort Collins Museum and the Discovery Science Center and building a new facility in the downtown to be shared by both institutions. Together the two organizations, which primarily serve the local community now, will become a regional destination. A project's impact on the local economy could be one criterion used to determine the final BOB project list. 2. Provide direction to have City staff work with the DDA, interested citizens, businesses and non-profits to build collaboration and consensus on steps we can take together to become a regional cultural destination. A primary component of this collaboration could be a substantial marketing effort. 3. Support staffs involvement in working with the citizen group that is exploring the possible formation of a Scientific and Cultural Facilities District (SCFD). A SCFD was formed in the Denver metropolitan area a number of years ago. It has been tremendously successful in supporting the arts, science and culture in the Denver area and has provided huge economic gains. Denver Mayor John Hickenlooper recently spoke about these benefits at a luncheon hosted by the Community Foundation. 4. Continue to implement key components of the Downtown Strategic Plan to provide the needed infrastructure to support the downtown as a cultural destination. 5. Utilize the Budgeting for Outcomes process to purchase City services that will help the City become a cultural destination. The Council goals of improving the economic health of the community, and improving cultural, recreational and educational opportunities are closely aligned with utilizing arts and culture as an economic engine for the community. ATTACHMENTS 1. Presentation Slides / \ e . / \ J ATTACHMENT I 10. BOX , ' ��\ . . a � a 3 N LL o p a c ad c m E oN U � 'a d0 N a _ `oN a� �❑ � in o. 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