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HomeMy WebLinkAboutGolf Board - Minutes - 08/14/2019Golf Board TYPE OF MEETING – (REGULAR) August 14, 2019 6:00 PM 413 South Bryan Avenue 08/14/19 – MINUTES Page 1 1. CALL TO ORDER • Kathy Meyer called the meeting to order at 6:00 PM 2. ROLL CALL • Board Members Present o Michael Hardisty o Kathy Meyer o Bob Pawlikowski o James Penland o Tom Rock o Jon Schmunk • Board Members Absent o Ross Liggett • Staff Members Present o Mike Calhoon o Scott Phelps o Dawn Worth 3. AGENDA REVIEW • No Changes to the Agenda 4. CITIZEN PARTICIPATION • No Citizen Participation 5. APPROVAL OF MINUTES On a motion by James Penland, seconded by Bob Pawlikowski, the Board voted (6:0) to approve the April 10, 2019 minutes. 6. UNFINISHED BUSINESS • No Unfinished Business BOARD NAME TYPE OF MEETING – (REGULAR, WORKSESSION, SPECIAL) 08/14/2019 – MINUTES Page 2 7. NEW BUSINESS • Golf Manager Mike introduced Scott Phelps, Manager of Golf. He mentioned that Scott started July 29. Scott came from Washington; however, he has ties to the area. Scott attended CSU. He also mentioned that his father and brother are golf course architects. His father was the architect for Mariana Butte Golf Course in Loveland. • Golf Outings The Board mentioned that they enjoyed the golf outings. They feel it’s a good way for them to interact with the Maintenance staff and to see course projects. James suggested visiting a competitor course to compare with ours. Tom stated that he enjoyed meeting Ralph Miller, Assistant Superintendent at City Park Nine. They commended the condition of City Park Nine. Mike said he would like to get Councilmember Susan Gutowsky to our outings. 8. FINANCIALS Mike reviewed the Golf Income Statement. He mentioned that he and Dawna are reviewing the cart revenue. Mike said the usage was down due to fewer rounds play in March and less revenue due to higher promotion of Off-Season discounts. He stated that there were also some unanticipated expenses, like the carpet replacement at Collindale. Mike said he wasn’t happy with the final product, so he’ll be meeting with the vendor. Jon asked if we had sustained any hail damage during the last storm. Mike said we still need to evaluate the buildings. Mike informed the Board that we have submitted a requisition to replace 1/3 of the netting at SouthRidge, but after review, we feel it might be in our best interest to replace the other 2/3. Scott mentioned that the skirting for SouthRidge will be shipped at end of month. Michael expressed his concerns that even though our green fee revenue increased, so have our expenses, which will also continue to increase. Mike mentioned that he would love for us to hit our 80,000 round goal, but he’s not certain we’ll make it. Michael stated that it would be beneficial for us to better market our product. Mike said that we have increased our Marketing budget by $8,000, which will help with these efforts. He informed the Board that the Olde Course in Loveland is running an 18-hole special for $35. Mike reminded the Board that we are currently offering our Heat of the Day discount, but we also need to be careful with how much we discount our product. Jon mentioned that we don’t seem to be pushing our specials like we should. Bob said he receives notifications on Twitter. Mike said Emily is the person who maintains that. He mentioned seeing advertisements for our specials in the Coloradoan. Scott informed the Board that he will be discussing additional marketing ideas with the Golf BOARD NAME TYPE OF MEETING – (REGULAR, WORKSESSION, SPECIAL) 08/14/2019 – MINUTES Page 3 Professionals. Bob suggested that we also consider texting specials. Mike said that is along the lines of Dynamic Pricing, which we’ve considered looking into. Kathy stated that it’s important to stay competitive with other courses in the area, so we don’t over or under value ourselves. Mike mentioned that we do survey other courses to determine that. Mike thinks the Golf Professionals have done a great job promoting youth play. He mentioned that our 17 & under pass sales have increased in 2019, which is very encouraging. Michael suggests that we not promote the Premier Card as much due to it being a discount during Prime Time. Tom said that by selling Premier Cards we are getting people to invest. They are also buying carts and range balls, not just green fees. Kathy also mentioned that we are receiving the funds upfront. Bob asked if Michael was suggesting that we decrease the discount or not sell them at all. Michael stated that he feels we should direct golfers to Annual Passes. James mentioned that the Premier Card is more enticing since it carries over, unlike an Annual Pass. Bob mentioned that one of the things in housing is determining your gross potential. He suggested that we determined how much money we would generate if we filled every spot and compare that to expenditures. Mike said he met with the Chief Financial Office to discuss his concerns with them automatically ratcheting our goal by 1.5%.He explained that it wasn’t a realistic goal in the golf environment, there are too many variables. Jon feels it would be beneficial to also show golfers what projects we are utilizing funds towards, they like to see what value they are getting. Mike stated that we will be working on the 2020 Work Plan so we can add a preliminary discussion regarding this. 9. BOARD MEMBER REPORTS • Respectful Workplace Training The Board felt the training was beneficial. Mike said it’s important that we all treat each other with equity. Michael thought the training would include city employees. Kathy said she saw some city employees in the session she attended. Mike said employees were already invited to attend prior training sessions as well. Tom stated that it’s understandable for an organization like the city to have these values and though we’re not city employees, we do represent the city so it’s important for us to have an understanding as well. Kathy mentioned that she had a conversation with Earl Gerlach, PGA Director of Instruction regarding this and she feels it would be beneficial for all Golf employees to attend this training. 10. OTHER BUSINESS Michael mentioned that the old card readers at the courses appear to be an issue. Mike BOARD NAME TYPE OF MEETING – (REGULAR, WORKSESSION, SPECIAL) 08/14/2019 – MINUTES Page 4 mentioned that we are currently working on getting chip readers. 11. ADJOURNMENT On a motion by Kathy Meyer, seconded by Tom Rock, the Board adjourned at 7:30.