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HomeMy WebLinkAbout1989 - Downtown Development Authority - Work Plan1989 DDA WORK PROGRAM The 1989 work program for the Downtown Development Authority includes seven objectives: I. Retail Roc—ui=ent 2. Centralized Retail Management 3. Hotel 4. Advertising the availability of $3.3 million and DDA assistance 5. Block 31 6. Small Projects 7. Residential development Retail Recruitment. Objective: Fill downtown vacancies and attract major anchor(s). Methodology: Focus on specialty retail, independent or regional operations. Three road trips are scheduled with the final one completed in March. Each trip will be proceeded with telephone calls to local chambers of -commerce and downtown organizations to help in identifying succasaful retailers. Appointments will be scheduled with any regional retail headquarters located in communities to be visited. Each trip will be evaluated and followup materials will be mailed out within a week to retailers identified as appropriate for Fort Collins. 1989 Goal: Commitments from a ad*imun of three retail operations and one anchor store. Centralized Retail Management. Objective: Increase the competiveness of downtown business by applying coordinated management and development techniques. Methodology: Centralized retail management involves a variety of programs and may players. Because parts of centralized management are more eaai:Iy implemented than others staff believes the most effective ssproach is to break it down into smaller components and work on each independently. In time, all the elements can be brought together under &-single program. Components. Maintenance, security, and parking. The framework exists for this elemenc through the City of Fort Collins Parking Services. Furthermore, City Council has indicated a desire to have parking issues handled through a downtown management enti.cy. Although DDA staff" has. already worked out conceptual financing and staffing needs, this effort must be coordinated with city hall and probably the Downtown Business Association. Marketing and Merchandising. The DBA presently handles the day —today marketing of downtown. The Mk's role is mainly through financial support and staff assistance. Ia 1989 the DDA will work toward establishing: common operating hours, use of vacant storefronts for displays, development of a merchandising program involving seminars, and eventually, providing professional merchandising expertise to retailers. Capital Improvements. Although much of this will be covered under "small projects" one element involves providing property owners with more financial leverage to make building improvements. Ia 1989, the DDA will attempt to bring together property owners along ac least one College Avenue blockface to work on a comprehansive facade improvement program and possibly on both a tenant finish and alley improvement program. 1989 Goals: (1) Have the complete program for maintsaaoce, security, and parking established and ready for implementation by Thanksgiving. (2) Establish common operating hours in at least one blockface outside of Old Town Square. (3) Use high school and college design, merchandising, and marketing students to devise storefront displays and assist retailers in merchandising their goods and servicas. (4) Bring together property owners in at least one College Avenue blockface to work out a joint improvement program. Realistic time for negotiation is one year. Hotel. Objective: Continue the effort to attract a major hotel to downtown. Methodology: Complete update of market analysis. Work with the City for the development of a convention center. Contact hotel developers and operators. 1989 Goal. Assuming positive market potential, have a disposition and development agreement signed by year's and. $3.3 Mddlion. Objective: Got the word out about the availability of $3.3 million for development assistance and about DDA assistance in general. Methodology: Identify appropriate journals to advertise in (see attached memo from Jan Martin derailing suggested places to advertise and costs), prepare materials detailing criteria for use of the $3.3 million and about the Downtown Development Authority. Followup all querm_es. 1989 Goal: All ads placed by March. * i Retail Recruitment Trios. Trip #1 Cities Comoanies to Contact Estee Park Longmont Boulder Denver Guadalajara's (restaurant) Colorado Springs Pueblo Santa Fe Farmington Gallup Flagstaff Phoenix Grand Junction Vail Joslins vLe Peep (restaurant) A Place for Everything L� Naked Edge Cutlery Tops N' Sox ,/Table Talk, Inc. 'Babbit Brothers Trading L.Dillard Dept Store ./Primo (restaurant) Trip #2 Cities Comoenies to Contact Cheyenne Kimball, NE Hartuna's Dept. Stores Scottsbluff Rapid City Yankton, SD Fantles Fremont, NE G. Schveser's 3 Son Dept. Store Omaha Richman-Gordmen Lincoln Kansas City Amcrest (electronics) Crova Cinema Corp. Gilbert/Robinson Dept. Store Kay's Fashions (apparel) Emporia, IS Litvins, Inc. Dept. Store Tulsa Oklahoma City C.R. Anthony Dept. Store Wichita Grand Island Olympia Village (sporting goods) Trip #3 Cities Comnanies to Contact Laramie Salt Lake City Z C M I Dept. Store Ogden Pocatello Boise Idaho Dept. Store The Marc (Dept. Store). Option to go through Montana (Missoula, Helena, Bozeman, Billings) and back to Fort Collins via Casper and Jackson Hole. Could also skip Montana and visit Jackson on the return trip.