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HomeMy WebLinkAboutGolf Board - Minutes - 02/13/2019Golf Board TYPE OF MEETING – (REGULAR) February 13, 2019 6:00 PM 411 South Bryan Avenue – City Park Nine Golf Course 02/13/2019 – MINUTES Page 1 1. CALL TO ORDER • Kathy Meyer called the meeting to order at 6:00 PM 2. ROLL CALL • Board Members Present o Michael Hardisty o Ross Liggett o Kathy Meyer o James Penland o Jon Schmunk • Board Members Absent • Staff Members Present o Mike Calhoon o James Higgins o Matt Magley o Emily Frare o Kevin William o Jared Soares o Dawn Worth 3. AGENDA REVIEW 4. CITIZEN PARTICIPATION • No citizen participation 5. APPROVAL OF MINUTES On a motion by Jon Schmunk, seconded by Ross Liggett, the Board voted (5:0) to approve the January 9, 2019 minutes. 6. UNFINISHED BUSINESS • Golf Manager Mike informed the Board that Human Resources should be posting the position soon. He mentioned that we will be advertising the position externally. Mike stated that Dawn BOARD NAME TYPE OF MEETING – (REGULAR, WORKSESSION, SPECIAL) 02/13/2019 – MINUTES Page 2 has been in contact with outside organizations as well to post the position on their career sites. John asked if we are still projecting a start date of March 1st . Mike stated that unfortunately the start date will likely be closer to May or June. He will update the Board at their March meeting. 7. NEW BUSINESS • City Park Nine Staff Update James Higgins, City Park Nine Superintendent, reviewed their 2018 projects: o Installed sod around the renovated practice bunker, added an irrigation head for better watering. o Concrete pedestals for water coolers were installed at #4 to help with the appearance. o Safety netting surrounding #9 green. o Preventative Maintenance Pump replaced. o Enhanced the green surround on #3. Newly contoured soil and sod positively changed the aesthetics in the traditionally poor area. o Renovation of the turf along the ditch. o Rain shelter at #3 tee. o Added a flag pole to the #1 tee. The pole holds the American flag as well as the USGA member flag. Jim mentioned that he really enjoys the wildlife that they see on the course. He updated the Board on their 2019 planned projects: o Continue to work on high traffic areas o Try to figure out another project to utilize the leftover pavers from Old Town o Work with Forestry to determine a plan in preparation of the Emerald Ash Borer, removal or shadow planting. o Irrigation design Jim mentioned that they are very excited and appreciative that they have been given the approval to get a design for the new irrigation system. He said this will be a collaborative effort with Brent Johnson, SouthRidge Superintendent. Jim thanked the Board and said they are ready for the 2019 season to start. Mike introduced Matt Magley, City Park Nine Golf Professional. Matt replaced Doug Perry upon his retirement. James Higgins, City Park Nine Superintendent, feels Matt is a great addition to the City Park Nine staff. Matt mentioned that he has felt very welcomed and is eager to get the season started. BOARD NAME TYPE OF MEETING – (REGULAR, WORKSESSION, SPECIAL) 02/13/2019 – MINUTES Page 3 Matt reviewed their 2019 plans: Reviewed staff: o Mentioned that he will be hiring a female teaching professional o Would also like to hire CSU students majoring in Recreation & Hospitality Matt expects his staff to be accountable and would like to implement ongoing customer surveys. Pace of Play: o Would like to purchase a Player Assistant cart to assist with the pace of play. o Make use of the new USGA rules that help speed up play o Advertising campaign handouts with tips about pace of play Matt mentioned that everyone has a bad round ounce in a while and feels that having a Player Assistant cart with extra seating will be very beneficial to help players move forward. Junior Golf: o 80 kids attended last year at city park 9 o Peter did a good job, and there was lots of good feedback from parents, but it was just him and 1 other instructor. o I will bring over the very successful junior golf academy format that I used at Southridge o This means I am going to increase the number of instructors including myself, this will allow for more kids to attend our clinics o Goal - by 2020 is to have 180 kids per year attend the summer camps o Poudre Schools Golf Season o I am going to plan our course events, so they do not interfere with junior high and high school practices, matches and tournaments. Matt said he is very excited about the PGA in schools project. He informed the Board that he has been in contact with Bauder Elementary. He and Peter Ivy will be going to the schools to teach 3 lessons, and then will hold 2 field trips to the golf course. They expect 80-100 students per trip. Matt informed the Board that City Park Nine is going to create a developmental PGA BOARD NAME TYPE OF MEETING – (REGULAR, WORKSESSION, SPECIAL) 02/13/2019 – MINUTES Page 4 Junior league. He will be the Captain and League Director and Sebastian will be the Head Coach. They would like to establish a travel team in 2020. Matt mentioned that there will be PGA scholarships & discounts available. • Golf Lessons: o Boosting Private Lessons o PGA Get Golf Ready Classes, Golf in Schools, CSU students and faculty lesson discounts, Social media marketing o I will be teaching regularly o Goals for lessons o 8-10 per week for Matt o 8-10 per week for Peter o Eventually, 6-8 lessons per week female teaching professional • League Rounds: o Leagues that are coming back o Tuesday Morning Group (65-70 players weekly) o Tuesday Afternoon Steakout League (100 players weekly) o Wednesday Morning Women’s League (35 players weekly) o Thursday Afternoon Men’s League (72 players weekly) o New league this year o Construction league Wednesday afternoons (32 players weekly) – at least 4 teams of women! o Total League players each week during the peak season (300-320 league players) • Tournaments and Events: o Putting Championship o City Championship o Pink at the Park o Stars and Stripes 4th of July Tournament o Men’s Club Championship o Women’s Club Championship Matt said they will analyze things at the end of the season to determine if they feel they can increase the number of leagues, tournaments and events. • Additional New Services: BOARD NAME TYPE OF MEETING – (REGULAR, WORKSESSION, SPECIAL) 02/13/2019 – MINUTES Page 5 o Televisions o Club Fitting o Food o Waiter / waitress for the clubhouse & patio o BBQ Sandwiches o Food truck • 2019 Pro Shop Investments: o Already Purchased o 5 new televisions, tv mounts, HDMI splitters and long HDMI cords o A new Safe o A new Vacuum Sealer o Additional fridge and freezer for food and drink storage o Purchase a beverage cart • Additional items that I will purchase this season o umbrellas for the outside tables o a television for outside Matt informed the Board that he has purchased a new safe for the Pro Shop and he will be implementing the City’s new Cash Handling Policy. Matt said he will be working with Emily Frare to create flyers and to advertise their events on Social Media. Emily Frare, Recreation Communications Coordinator, reviewed the Marketing Plan for City Park Nine. City Park Nine Junior Golf Program: o Promote youth programs at City Park Nine via social media o Target young families in Fort Collins. o Video and photography of youth clinics and programs at City Park Nine o Continue 5th Grade Golf Promotion at City Park Nine  Social Media coordination with City Park Nine: o Develop Social Media Plan with City Park Nine staff. o Continue to collaborate and cross-promote all three courses via social media platforms. o Co-manage calendar of events o Tournament Spotlight of the Month/Week • City Championship, October Pink in the Park, etc. o Develop Media Campaigns for City Park Nine’s signature events and tournaments BOARD NAME TYPE OF MEETING – (REGULAR, WORKSESSION, SPECIAL) 02/13/2019 – MINUTES Page 6 o Photograph and promote key events at the course  City Park Nine Golf Course Marketing Messaging o Focus on rich history of golf course o Provide Photos to Course for install in Clubhouse o Consider naming holes in 2019? Emily mentioned that she is very excited to hear about golf in the schools and would like to get a good video for promoting the program. She said they will be collaborating with the Golf Professionals regarding Social Media efforts and the calendar of events. She feels this will be beneficial for everyone to be aware of what is taking place at the courses. Kathy mentioned that the SouthRidge website doesn’t reference lessons. Emily explained that they had their own website, so she is working on getting all the information moved over to the city’s website. James Penland feels that naming the holes annually might be better, rather than naming them permanently. He suggested that we hold a contest. Ross believes that it would be better to have a sign on the tees. Kathy thanked Matt for implementing the projects he discussed during his RFP process. Ross said he is also excited that they will be promoting golf in the schools. He suggested that Matt look into getting their patio umbrellas from their beer distributors because they will typically give them, since it’s promoting their products. • Financials Mike reviewed the income statements. He mentioned that there was some salary savings in 2018 and the debt service was higher. Debt service payments are higher due to increases in bond payments and purchasing additional carts in 2018. 2018 net revenue includes $26,000 loan repayment. 2018 includes revenue from loan repayment - $17,788 in green fees and $8,532 for carts. Timing of the lease payment will correct in February. James Penland asked why there was a change in Concessions. Mike said he would review this with Dawna. He mentioned that Potts hasn’t been as busy the last couple of years. However; they are the most lucrative restaurant that we have had at Collindale. Mike reminded the Board that Kevin Sheesley is the new manager. Kevin was one of the original owners. They have had a lot of turnover so we feel this will be beneficial. Michael asked why there isn’t a 2018 Budget. Mike explained that we don’t get into that much detail on this statement and that’s not typically provided to the Golf Board, since it’s an advisory board. James asked where the annual pass revenue was recorded. Mike said that revenue is recorded under green fees. Mike reviewed the rounds report. Mike stated that this was the best January we’ve recorded. 8. BOARD MEMBER REPORTS BOARD NAME TYPE OF MEETING – (REGULAR, WORKSESSION, SPECIAL) 02/13/2019 – MINUTES Page 7 9. OTHER BUSINESS • Golf Trac Upgrade Jared Soares, IT Analyst, reviewed the GolfTrac upgrade process. He mentioned that this was a major upgrade. Jared informed the Board that it is a completely upgraded look, therefore staff had to be retrained. He stated that there was also a lot of prep work that had to be done prior to the upgrade, which Administration contributed to. Jared said that with all upgrades there were some things we’ve had to work through; however overall, we haven’t had any major issues. This was the first major upgrade that we have had since 2004.Jared informed the Board that Recreation has the RecTrac system, which is why we were able to purchase the GolfTrac system as a discounted rate. Having similar system is also beneficial for tech support. The new system is now web based. Jared stated that we were lucky that the weather cooperated, and the courses were closed during the process. He mentioned that staff has been very patient and receptive to the changes. Ross asked if there was an option to email golfers. Jared said that there is an option for this and there is also the capability of attaching flyers to the emails that are sent out through the system. He said this is all dependent on staff collecting emails in the house holds. Kathy asked if we could accommodate for the number of league rounds. Jared stated that we can look at how other courses collect this information through the system. However; if we’re just wanting to track rounds, we can look at setting up a new transcode. Currently the league play is recorded under the green fees. Jared mentioned that the only issue is that Collindale allows leagues to prepay so we would need to investigate this further. He stated that Mike Eckels, IT Analyst, will be receiving training so we can provide better support. 10. ADJOURNMENT On a motion by James Penland, seconded by Jon Schmunk, the Board adjourned at 7:50.